36 Creative 3D Explainer Videos For Design Inspiration

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December 16, 2024
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15 minutes

Creating an explainer video? You’re not alone. Many businesses face the challenge of clearly and engagingly presenting their products or services to customers. 3D explainer videos can help. These animated videos use computer-generated graphics to create a three-dimensional setting for your story. The result? A more realistic and immersive experience that can effectively capture your audience’s attention. This article explore how to make an explainer video, including tips for getting started and creative examples for design inspiration.

As you’ll see, 3D animation can provide endless opportunities for your story. To help you get started, Moonb offers professional explainer video production services to help you achieve your goals. With our help, you can create engaging 3D explainer videos that captivate your audience and present your message.

What Is A 3D Explainer Video?

Moonb - 3d Explainer Videos

A 3D explainer video is like a visual storyteller that brings ideas, products, or services to life in a three-dimensional world. Unlike flat, 2D animations, which only have height and width, 3D animations add depth, making everything feel more lifelike and tangible. Imagine seeing a product, character, or scene from every angle—almost like holding it. 

That’s the magic of 3D animation! These videos are more than just pretty visuals; they’re communication powerhouses. Whether breaking down a complex concept, showcasing a product, or walking someone through a process, 3D explainer videos make the information easier to understand and far more engaging. 

Why People Love 3D Explainer Videos 

Think about it: 94% of consumers watch explainer videos before purchasing. Why? They want to see what they’re getting and understand how it works, and 3D videos do this while keeping things fun and visually appealing. It's like blending education with entertainment. For marketers, these videos are a game-changer. 

They let you highlight your product’s features in ways that static images or plain text can’t. Want to show how a gadget works on the inside? A 3D explainer video can take viewers there. Need to visualize a concept that’s hard to explain with words alone? 3D animation has you covered. 

The Benefits of 3D Explainer Videos 

In short, 3D explainer videos are your go-to tool for delivering clear, captivating messages that stick with your audience. They make the complicated look simple and do it with style, whether for: 

  • Marketing
  • Training
  • Storytelling

36 Creative 3D Explainer Video

3D explainer videos are incredibly engaging. They blend colorful animations with enticing narratives to captivate the audience’s attention and keep them hooked until the end.

3D videos are handy for explaining complex ideas and processes. Visualization caters to our instinct to see what things look like before we understand them. So, when crafting an explainer video that effectively details your product or service, a 3D animation can be a great choice.

Here are some examples of 3D explainer videos that will inspire your next project. 

1. 3D Explainer Videos by Moonb

moonb - 3d Explainer Videos

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. 

Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way. 

2. Panasonic

panasonic - 3d Explainer Videos

Panasonic, one of the most well-known electric global brands, created a 3D explainer video to advertise its 3-blade shavers. They used 3D models to educate customers about the product’s appearance. Because the product looks so specific, it can give a close-up of what each layer in the shaver seems like. The video also simulated how the shaver works and how all the features help make the shaving process as smooth and clean as possible. 

Even without any voice-over, the video could still cover a lot of important information about the product due to how detailed the 3D animations looked and the text accompanying it.

3. Tesco

tesco - 3d Explainer Videos

Tesco, one of the largest companies in the UK, used a 3D animated video to promote their premium credit card. They had a beautiful and creative 3D video because of how they styled all the elements and scenes. The video can smoothly transition from scene to scene while showing different situations where you would use their credit card. 

They show how you can spend your points on fuel, food, travel getaways, and even more, and you can do this with your family. You can easily connect with the 3D animations in the video because it helps you paint a picture of what you can do with your credit card.

4. Samsung UArm 60

samsung - 3d Explainer Videos

While Samsung is known for creating consumer products like smartphones and other electronic items, it also provides products for the medical industry. The Samsung UArm 60 is a digital radiography product that uses its plates to capture data on X-ray film on inner body parts like: 

  • The hands
  • Chest
  • Abdomen 

This 3D video explains how the product works and helps viewers understand its features, such as LED light indicators, positioning help, and moving flexibility. It is a great time and money saver because it lets healthcare companies see how the product looks and works before buying it.

5. Asics

asics - 3d Explainer Videos

Asics, a Japanese company known for making a wide array of activewear and footwear products, used a 3D video to showcase their MetaRun model. The 3D video gives viewers an up-close and detailed look at what the shoe looks like, not just from the outside but inside. The accurate 3D model looks almost like the real thing, but it has the bonus of visualizing all the internal parts of the shoe that consumers cannot see, such as the foam and cushioning used in the shoe. 

What makes this video more interesting is the motion graphics, which rotate the camera angles and the shoe so that you can see the shoe in detail from almost all angles.

6. Opple

opple - 3d Explainer Videos

Opple, a Chinese lighting manufacturer, used a 3D video to display its EQ series Streetlight product. The video can highlight all the essential features and benefits of the light and its functionalities. The 3D model of their product provides additional information about how it works because it can show the internal parts that contribute to the product’s success that people will not get to see. 

Another great use of 3D technology in this video is that it simulates all the different types of weather in which the streetlight can perform, which is almost impossible to do in real life without it being too expensive to film. 

7. ThinkPad

think pad - 3d Explainer Videos

Lenovo’s ThinkPad laptop used a 3D video for their product teaser. The video showcases the physical features of the computer as well as features of the laptop’s system and display. 

Because it is a 3D video that uses a 3D model, it was able to show many different angles and movements so that viewers could have various looks at all the essential parts of the laptop. For example, you can see close-ups of the laptop’s keyboard, touchpad, and screen display from other angles.

8. WestJet “First Flight” – Fun & Safety Take Off

west jet - 3d Explainer Videos

WestJet’s “First Flight” video reimagines the dreaded flight safety briefing as a charming animated tale, earning its spot among the best explainer videos in 2024. This example proves that even “common” topics can be transformed into engaging experiences. By injecting fun, a memorable character, and a touch of magic, WestJet delivers strategic messaging that captures attention and resonates with viewers. 

This video inspires explainer video makers seeking to craft innovative, engaging content that effectively conveys information while staying true to brand identity.

9. Alibaba Group’s “Cainiao Logistics”

ali baba - 3d Explainer Videos

Alibaba Group’s “How Cainiao Logistics Delivers” explainer video leverages 3D animation and metaphorical town/rural landscapes to effectively explain its complex logistics system, showcasing its reach and efficiency. This approach caters to a segmented audience, using relatable visuals to resonate with urban and rural viewers. The video simplifies intricate logistics operations by depicting urban areas seamlessly connecting with rural locations while ensuring the message resonates across its diverse audience base. 

This example inspires explainer videos targeting segmented audiences, demonstrating how creative metaphors and accessible visuals can bridge the gap between complex concepts and various viewer demographics.

10. Logbase “SellEasy” 

log base - 3d Explainer Videos

This explainer video from Mypromovideos effectively combines 2D and 3D animation to represent Selleasy’s capabilities visually. Using a hybrid animation style captures attention and enhances clarity and understanding of the platform’s features. 

The video seamlessly transitions between 2D and 3D elements, creating a dynamic and engaging viewing experience. This innovative approach makes complex concepts easy to grasp and showcases the potential benefits of using Selleasy to boost online sales.

11. Med Mart

med mart - 3d Explainer Videos

This video from Med Mart App does a great job of explaining how to use their app. Med Mart takes the complicated plastic surgery process and simplifies it with their app through this video, complemented by unique 3D animation. Although this video is a little longer, the content justifies the length as they dive into the app’s benefits.

12. RangerPoint

ranger point - 3d Explainer Videos

This video was created for a US-based company, RangerPoint, which manufactures various motor and firearm parts. The video highlights the tool C4 Damping Rod Forks Valve Kit. This video is unique because they have used 3D animation to show the inside functionality of their damping rod product. 

We became fans of how they showed the parts inside the rod from a cross-section camera angle. After all, we use 3D to show things that would not have been possible in real-life shooting or by 2D drawing and animation.

13. Kutchina Chimney

kuthcina - 3d Explainer Videos

Kutchina is a home and kitchen appliances manufacturer that decided to sharply promote its newly launched chimney with a larger audience through an explainer video. The video makes the chimney’s body design, operating mode, and other innovative features easy to understand. Moreover, the company has a good online presence with a blog, FAQs, knowledge base, and other digital lines, which means it can easily promote any newly launched product to its audience.

14. EDGe Surgical’s EDG

edge surgical - 3d Explainer Videos

Electronic Depth Gauge (EDG) is an orthopedic digital instrument that helps you measure the depth of bone fractures and then place surgical screws to fix them. EDGe Surgical first clearly explained the issue of drilling holes and measuring with a standard depth gauge, and then it talked about its product, digital EDG, and how it helps to measure the depth accurately. 

It discussed the problem and then resolved it by introducing its product. That’s how it connected with the audience. Plus, the visuals of the bones and drilling scene make you feel like it’s happening in real life.

15. Samsung Smart Digital Radiography – UArm 60

samsung - 3d Explainer Videos

Another top brand with a fascinating background music explainer video is Samsung. Samsung UArm 60 is a healthcare digital radiography product that uses its plates to detect and capture inner body parts data (hands, chest, abdomen, etc.) in X-ray film. By watching this video, one can easily understand its features, like LED light indicators, to indicate the data-capturing process. 

The position helps function on display, moving flexibility, etc., and their benefits. It’s difficult for doctors and healthcare institutions to order the product without looking at its design and functionality. In such cases, this video is just a time and money saver. This video serves as a unique example of 3d product modeling and demonstration.

16. ASICS MetaRun Shoe

asics meta run - 3d Explainer Videos

ASICS is one of the biggest Japanese MNCs producing a wide range of shoe and activewear products. Using the 90 seconds of 3d explainer, ASICS has taken the word extensively to its audience. 

The 3D animation video details how ASICS has designed the Metarun shoe with lightweight Flyte foam, cushioning gel, and other optimizations to give the wearer a comfortable, secure, and stable ride. We love the motion graphics style of showing the product with a 360-degree camera angle. That is the fun you can have with 3D animation.

17. Meso Skin Therapy

Meso skin therapy involves injecting acids, vitamins, and enzymes into your face skin to treat circulation and other issues that can cause skin damage. This video starts with the process of injecting disposable fine needles, vibrating functions to limit pain, and other features. We appreciate this video because it uses 3D modeling and animation to show a virtual demonstration of how dermatologists or spa industry specialists can use the machine to complete the therapy.

18. ThinkPad X1 Carbon

lenovo x1 carbon - 3d Explainer Videos

Lenovo, a Chinese MNC, manufactures laptops, storage devices, IT software, and other digital assets that help the world experience new controls and tech stuff and thus make lives easier. 

Now, the voiceover 3D video starts by showing the ThinkPad notebook model, a thin, sleek, light-weighted, backlit keyboard that lets someone work without even light, and other advanced features from Lenovo. Ultimately, the video highlights Intel’s advanced processors, another connecting factor for the audience.

19. Comfor Pedic

comfor pedic - 3d Explainer Videos

Comfor Pedic is an advanced foam mattress product from Simmons. The company has used a video to highlight who and why one should buy its product. The voiceover video covers the product’s functionalities, such as layers of memory foam, support technology, an air-cool design that automatically dissipates heat, easy movement control, and other features, and how those come in handy to someone who enjoys sleep. 

Ultimately, the company pushes its logo and relevant slogan, a valuable marketing tactic for connecting with the audience.

20. Sony Camera

sony camera - 3d Explainer Videos

No introduction is needed to Sony Corporation, a giant that manufactures electronic and digital devices distributed worldwide. With the help of a 3D explainer video, Sony tried to captivate the audience’s interest before even the release of its product–Sony Alpha A7 111- by unveiling the design and physical look of the mirrorless digital camera with superb features. 

The initial part of the video includes some portraits, landscapes and then it unveils the camera product by displaying its features like: 

  • ISO
  • AF points
  • Burst
  • Lens
  • Shots, etc.

21. Vote Solar Project

vote solar - 3d Explainer Videos

Solar products are highly beneficial in various ways: They are renewable, have low bills, are better for the environment, and so on. Getting a permit from local authority bodies is a bit difficult. The 3D video explains the best practices in solar permitting, the benefits of solar systems for the community, and how they can help in terms of financials and ecosystems using animated scenes with cars, houses, machines, and greenery. 

This video perfectly demonstrates how solar systems can be more effective in the human sphere.

22. Kilby Cafe

kilby - 3d Explainer Videos

Kilby Café is a fusion restaurant with headquarters in Dubai. It offers excellent dining and experiences. The Café’s 3D animated projection introduces Mr.Kilby’s character in its first scene, making you jaw-drop by talking about and showing a variety of dishes and cuisines, including Tea. 

Since their logo theme color is green, the Kilby Café has created an explainer with green theme-based scene colors. There are no gimmicks, just great storytelling.

23. Ferrari 812 Superfast

ferrari 812 - 3d Explainer Videos

Ferrari, the luxurious sports car manufacturing company, introduces 812 superfast cars. It is the first to introduce EPS (Electronic Power Steering), the inner technology that yields better speed performance by utilizing dynamic controls. The 3D explainer video shows how Ferrari combines power and stability to output better responsiveness in wheels and other controls. 

It has also presented 3D projections of the car’s engine, steering dimensions, and other specifications by adding vehicle motion on road scenes in the video. As far as we know, the automobile industry creates hype before launching its products by creating 3D explainers.

24. Xbox One S

xbox one - 3d Explainer Videos

Xbox is a premium video gaming sub-brand by Microsoft. The days were gone when only kids used to play video games. Now, the craze has headed into adults’ minds, too, with gaming products like Xbox. The 3D music-over video addresses the new product, the Xbox One S, with a slim, sleek, lightweight console and remote. 

It also shows the product features like hard disk space, wireless, 4k HD, and advanced controls. Moreover, you can also include scenes from popular games like PUBG Call of Duty to catch the viewer’s attention.

25. Uiflow

ui flow - 3d Explainer Videos

Despite its straightforward script, the video combines stunning visuals and bold colors that intrigue the targeted audience. It’s a great example of an artist’s creativity, turning the driest topics into highly engaging video pieces. Read more about this 3D project and the process here.

26.  Tezos

tezos - 3d Explainer Videos

Giant Ant is known for its pure creativity in animated video making. And the one for Tezos is no exception. The video beautifully breaks down the topic of 3D blockchain with meaningful yet straightforward visuals using different boxes of colors throughout the video to aid the context. In the end, the touch of abstract animation makes it even more enjoyable. It’s a great example of how good production quality can turn simple animations into engagement masterpieces.

27.  American Gods

american gods - 3d Explainer Videos

If we had to include something in this list that could give stiff competition to something made by Pixar or Dreamworks, it would be the American Gods vignette by Tendril. It’s a narrative-based 3D animation video that tells the story of a tribe that has to choose between survival and faith. 

The video features stunning visuals, highly expressive characters, and unmatched production quality. You know it’s good when it reaches Hollywood!

28.  Hololens 2

halo lens - 3d Explainer Videos

This introduction video for Hololens 2 by Microsoft is an excellent exhibition of how combining Kinetic Typography, 3D animation, and powerful voice-over can create magic. Combine that with great music in the background, and you have fully immersed the viewer in an experience, not just a video. 

This video’s concept is made better using user testimonials rather than conventional, scripted voiceovers, making it even more convincing.

29.  Webflow

webflow - 3d Explainer Videos

Ordinary Fold is a name well-known when it comes to creative animation. And it looks like they have given their all to this one. Although the video is about the future of software development, Ordinary Folk has yet to leave any box unchecked in creating as far as the visuals are concerned. With dazzling animation, spot-on background music, and a concise script, it’s really how a 3D animated explainer should be. Check it out yourself!

30.  Google Password Manager

Google Password Manager video is all Oddfellows is about: being unconventional and bringing the best out of every project and topic. The video features immaculately smooth and highly creative animation that, although it completely correlates with the main topic, has a soothing touch. It’s one of those videos that might not interest you, but you’ll watch it for the visuals anyway. But then again, it’s from Oddfellows. One could expect nothing less.

31.  Aerobics

If you’re a fan of fun ads, you might be one of the audiences that have seen Aerobics on their feed and loved it. Imagine the production quality being so good that people even love a hairy man exercising in his lounge as he sips through his protein shake. This 3D animation is unique for two reasons. It fully resonates with the main message with minimum voice-over. 

It is plain, simple, and highly relatable. Moral? Creativity always supersedes abstraction, even in the simplest form. Perhaps one of the reasons Kroger has so many accolades to its name.

32.  Beetexting

bee texting - 3d Explainer Videos

When a studio with over 20 years of experience puts its skill into something, videos like this are created. Despite every generic 3D ad you see before your favorite YouTube content, what makes it unique is its explanatory aspect. You don’t have to hear it to understand it! It’s like the Mr. Bean of animations.

33.  Bankwest

bank west - 3d Explainer Videos

You might find the video stupid at first glance, thanks to the script. Still, it is beneficial and relatable for product or service descriptions. With the character’s introduction, the video perfectly resonates with the targeted audience, cuts down the video time to a few seconds, and gives you enough explanation to understand everything. Isn’t that what a marketing video is all about?

34. Wrapify

wrapify - 3d Explainer Videos

Well, how amazing is it to advertise businesses through cabs? That’s a topic for another day. But how to make an awesome 3D animation about it? Feedmelight sure knows this! This 3D video adds just what a classic animation would look like. 

Short, simple, highly explanatory, and engaging enough to keep the audience to the end. With brands like Apple, Chanel, and Adobe under their portfolio, Feedmelight is an independent video production studio that knows how to make a masterclass animation ad.

35. Freefire

free fire - 3d Explainer Videos

How absurd would it be to see Cristiano Ronaldo dressed in a black vigilante costume, fighting the bad guys without a knee injury? A lot, right? You should think again because it turns out he looks super cool! How do we know this? 

Look at this Freefire ad created by Passion Paris, a multiple award-winning animation studio in the field since 2008. How excellent is their production quality? We would insist on watching this action-filled ad.

36. eBay A to Z for A.G

ebay - 3d Explainer Videos

Although the studio’s name is not highly marketable, its content sure is. The video mentioned above favors it. With a quirky touch, the eBay A to Z for A.G. gets the message across with a thoroughly enjoyable voice-over, complemented by crisp, clean animation and cinematics. 

For one thing, we know Not Real does some absolute magic with their work. This is one reason they won about ten awards in just 2021.

Related Reading

Why Use 3D For Your Explainer Videos

man on a laptop - 3d Explainer Videos

Text instructions are typically complicated to understand. Research shows that humans retain about 10% of text-based information, compared to 95% when they watch it in video format. Visual media conveys the complex process of assembling furniture, which helps customers immensely as they get a clear step-by-step guide. 

With the rise of TikTok and Instagram Reels, viewers’ attention spans steadily decreased. More and more people find short-form videos the most engaging social media content. So, you have to capture their attention quickly with captivating content, for instance,, with photorealistic 3D product animations. 

The Power of 3D Animation

3D animation is a technique of creating computer-generated videos with the help of advanced software. Specialized studios can easily recreate any product as a 3D model. Those models can be viewed, animated, or digitally disassembled from different angles. This way, brands can highlight distinct features and details of their product. 

This technique is widely utilized across various industries, and furniture manufacturing is no exception. Product 3D animations can easily be embedded into brands’ websites, social media, or product listings on multiple marketplaces. 

Advantages of 3D Animation in Product Explainer Videos

But how does 3D animation contribute to product videos? 

  • It’s a dynamic representation of the product. Manufacturers can move the virtual camera in any direction and choose any perspective to showcase the merchandise in the best light. 
  • Any detail can be changed to appeal to a specific customer’s needs. 
  • 3D explainer animations can demonstrate the product in use and its inner mechanisms, allowing for a clearer understanding of its features.

Cost-Efficiency and Time-Saving

Besides the significant benefits listed above, CG visuals can help businesses save money and time. With 3D animation, there’s no need to film product explainer videos for every item in the catalog, which would cost a fortune and take considerable time. Furthermore, 3D models are infinitely reusable so that they can be seamlessly integrated into new catalogs. 

The production of those types of visuals is much quicker and can begin even before the early prototypes of the product are produced. Also, 3D technology eliminates the need to build filming sets, hire directors and crew, etc. Besides, the models are fully customizable, so it isn’t necessary to reshoot the whole explainer video to change the product’s details. 

Enhanced Brand Image

Photorealistic installation animation is an incredible tool for improving brand credibility. Utilizing this approach to product explainer videos signifies that businesses are committed to customer satisfaction. They provide buyers with visuals that are easy to comprehend while staying current with current marketing trends. 

Maintaining a brand’s visual identity with 3D product animations is pretty straightforward. All the explainer videos can be set in the same setting, so the imagery stays consistent throughout the catalog.

Industry Trends and Future Possibilities

The viewer’s habits continuously evolve, so businesses must pay attention to current industry trends. One of those is interactive product explainer videos. This immersive approach allows buyers to participate in the content by exploring different product options and answering questions. With interactive videos, customers get personalized shopping experiences that leave a lasting impression. 

As for future advancements, the rising accessibility of virtual reality can lead to a new type of marketing content. With the help of VR headsets, customers could virtually step into a 3D environment to explore the process of assembling the product and witness it in use. 

Why Choose Moonb for Healthcare Video Marketing?

Moonb is a video marketing agency offering unlimited video editing subscriptions. We serve and are looking to create and distribute engaging video content: 

  • Healthcare organizations
  • Professionals
  • Medical practices 

We elevate the video production process with our unique product demo video service and flexible, subscription-based model. 

Moonb is a superior alternative to: 

  • Traditional video agencies
  • Freelancers
  • In-house production teams

Our full-service production approach requires zero contracts and allows for seamless project management integration via: 

  • Trello
  • Slack
  • MS Teams

We provide weekly strategy calls to keep everyone on the same page. Start a 3-day free trial today to take your healthcare video content to the next level with our product demo video service. 

Related Reading

6 Best Tips For Creating 3D Explainer Videos

woman on a laptop - 3d Explainer Videos

1. Choose the Right Program for Your 3D Animation

Technologies are progressing, and programs for creating 3D animation are becoming more advanced. We advise you to choose a program that matches your current skill level. Why install complex programs if you simply can't work with them? Before using the chosen program, study its features, buttons, and functions, and adapt the tools to your needs.

2. Observe Objects in Real Life for More Realistic Animations

The animator’s ultimate goal is to make 3D characters and objects realistic. And the best way to imitate life is to know how it works. Study and observe the laws by which it operates—for example, how gravity works. Want to make a jump animation? Get up from the table and watch how you do it. How do you land? Where do you keep your hands? Let your characters follow your movements.

3. Study Human Emotions for 3D Characters

If you’re animating character’s interactions, you’ll have to work hard to animate their facial expressions. The ability to draw complex emotions is the bridge that will take you from a good 3D animator to a great one. Viewers are unlikely to sympathize with an animated character who cannot express human emotions. 

To understand how they work, observe your facial expressions and the feelings associated with a particular expression. Study how people communicate, react to different things, and express different emotions.

4. Start with the Basics When Creating 3D Animation

You can get lost in the details when creating animation and miss the big picture. Therefore, distribute your priorities correctly and work on the basic points first and then on the details. Focus on the key poses—they lay the foundation for the entire animation. 

You can always adjust the details but must work out the keyframes from the beginning. This way, you will not only optimize your development time but will also be focused on the primary process.

5. Create a Demo Video to Showcase Your Skills

An animator’s demo video (a showreel) is the best way to present yourself and your project. This portfolio is a selection of your best work to show your clients or employers what you can do. You can also share it on social networks so as many people as possible know about you.

6. Work With Moonb!!!

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results, and make our clients happy! 

Choosing A 3D Explainer Video Company

man on laptop - 3d Explainer Videos

Understand Your Requirements

Before you vet different video creation agencies, you must know what you want to achieve. 

  • What message are you trying to convey through the video? 
  • Who is your target audience? 
  • What kind of style do you envision? 
  • What is your budget and deadline? 

Answering these questions will give you a starting point and help you narrow your options.

Experience and Portfolio

The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you.

Experience alone isn't enough. You should also look at the company's portfolio to see the range and quality of its work. This will give you a better sense of its creativity and ability to diversify its styles to fit different industries. Remember, your industry's nuances can significantly impact how your video content should be presented.

Client Reviews and Testimonials

Testimonials are powerful tools for assessing a company’s reliability and professionalism. They provide insights into the company’s work ethic, ability to meet deadlines, quality of customer service, and willingness to go the extra mile for its clients. Read reviews on independent platforms or ask the company for references if they aren't readily available.

Customization and Personalization

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively.

Comprehensive Services

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.

Communication and Collaboration

Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life.

Value for Money

While it's important not to compromise on quality, price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices—they may not deliver the quality you want.

Key Factors to Evaluate When Selecting an Explainer Video Company

To sum up, finding the right explainer video company involves: 

  • Careful consideration of your specific needs
  • The company's experience and portfolio
  • Client testimonials
  • The level of customization they offer
  • Their range of services
  • Their communication style
  • The value they provide for their price

At the same time, this may seem like a lot of work, but taking the time to make an informed decision will pay off in the end with a fantastic explainer video that effectively communicates your message and resonates with your target audience.

Related Reading

  • 2d Explainer Video
  • Product Video Companies
  • 30 Second Explainer Videos
  • Motion Graphics Companies
  • 3d Video Production Companies
  • Stop Motion Animation Examples
  • Promotional Video Production Companies
  • Best Explainer Video Software
  • Top Explainer Video Companies

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency offering unlimited video editing subscriptions. We serve and are looking to create and distribute engaging video content: 

  • Healthcare organizations
  • Professionals
  • Medical practices 

We elevate the video production process with our unique product demo video service and flexible, subscription-based model. 

Moonb is a superior alternative to: 

  • Traditional video agencies
  • Freelancers
  • In-house production teams

Our full-service production approach requires zero contracts and allows for seamless project management integration via: 

  • Trello
  • Slack
  • MS Teams

We provide weekly strategy calls to keep everyone on the same page. Start a 3-day free trial today to take your video content to the next level with our product demo video service.    

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Have Questions?

How successful is video marketing?

Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!

How much do marketing videos typically cost?

Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.

Is there a limit to revisions during the process?

There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.

How long does the marketing video production process take?

The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.

How long should my marketing video be?

For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.

Can you handle the entire process?

Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.

What does the onboarding process look like?

Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

Are there any refunds if I don't like the service?

If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.

How hard is it to cancel a subscription?

Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.