If you're like most people, you probably avoid reading product manuals like the plague. Instead, you’d rather watch a product demo video and get the information you need in a visually engaging format. Animated product videos are a vivid, entertaining alternative to traditional product demo videos. Unlike their live-action counterparts, animated product videos use graphics or animation to showcase how a product works. They’re especially useful for illustrating digital products and services that don’t have a tangible form. This article will explore the value of animated product videos, share tips for creating them, and uncover some of the best examples of animated product videos to inspire you.
One way to create effective animated product videos is to work with a professional team. Moonb’s product demo video service can help you reach your goals, such as finding the best examples of animated videos to inspire your project. With our help, you can create a custom animated video that will engage your audience and boost your sales.
Product animation is creating animated videos or visuals that showcase a product engagingly. An animated video is a great way to advertise and explain your product quickly and engagingly. A good-quality product video shows off your product or service but can also help to highlight and grow your brand with your audience.
These videos can be used in TV commercials, on websites, social media, and on any video platform supporting moving image playback. People are twice as likely to share video content with their friends as any other type of content, including:
A product animation video can be created either as a:
Alternatively, many videos will try to incorporate elements of both together, often overlaying what is called motion graphics to help enhance a brand story or key feature, which is often referred to as 3D motion graphics.
3D product animation videos use computer-generated imagery (CGI) to create stunningly realistic representations of products and their features. This style of animated video is ideal for when a product hasn’t been manufactured yet, as it allows you to visualize the item before it even exists.
You can also use 3D animation when your product’s inner workings or features are too complicated to show in real life. For example, if you wanted to create an animation to show how a new engine works, you could build a detailed model of the engine digitally and animate it to demonstrate how it operates. This is much easier than trying to film a real engine or a physical model of the engine.
With 3D product animation, you can create a fully textured model that can be viewed from any angle, with flexible lighting to highlight specific features. This showcases the product in an appealing environment. Not only do 3D product animations look great, but they also allow you to create engaging visual narratives to tell a story about your product and how it can benefit your customers.
2D product animation videos are colorful and playful. This style of animated video gives you a visual representation of your product in an engaging way that doesn’t take itself too seriously. 2D animation was historically used for creating many of the animated cartoon series we watched as children, and it’s still a popular visual way to create character-focused animated sequences.
Working in 2D allows you to take any 2D hand-drawn illustration style and further animate it to create a unique visual style. 2D animation is often created using digital vectors in packages such as Adobe After Effects or hand-drawn frames that are then digitized and composited back together to make a moving image sequence. The main difference with 2D animation is that it is predominantly hand-animated to communicate a product message or visual effect.
Typically less realistic than its 3D counterpart, 2D can give you a great sales tool that can be created quickly and effectively and further enhanced with background music, sound effects or voice-overs. A 2D product animation video is great for advertising on most digital platforms and is ideal for:
Motion graphics videos are another style of animated product videos that can help you show a product’s features or demonstrate how it works. Motion graphics videos are typically created by overlaying still or animated images with moving graphics in the form of text, visual effects and images to draw attention to a product or to explain a concept or story within your video.
Motion graphics videos are generally quicker and cheaper to produce than 2D or 3D animation videos. They are less complex than complex animations, allowing you to take still frames or live-action footage and overlay them with:
Motion graphics can be added to 3D animated video backgrounds to provide a narrative to the project. For videos that may be at risk of being viewed as boring (think health and safety or corporate talking heads videos), Motion graphics can add brand identity to the production, make it more exciting and engaging with vibrant graphics, and look more professional.
Headspace's explainer video uses 2D animation to help viewers understand how the meditation app works. The cute and quirky characters and the pastel color scheme are all on brand, and the video feels engaging yet informative.
Animated videos can turn complex ideas into easy-to-understand concepts; Google’s video is a perfect example. It uses 3D animation to visualize how Google Drive works and how different types of files can be shared and organized. The distinctive Google colors make it pop, making a fairly abstract concept easy to grasp.
Another great use case for animated marketing videos is company announcements and product news. This motion graphics video by Apple uses a combination of animated text and illustrations, live-action footage, and sound design. Animation is a powerful tool for conveying the abstract concept of mother nature holding the company accountable and Apple promising her its products will be carbon neutral by 2030.
Whiteboard animation videos are an emerging trend that many video marketers are jumping on, and with good reason. Watching something be drawn and animated into life before your eyes is enthralling and makes for compelling video content. This video from Elevations Credit Union shows how a product video can use the whiteboard animation style to great effect.
This product animation video showcasing Adidas’ “Run For The Oceans” campaign featuring the Ultraboost Parley shoes adeptly employs a show-don’t-tell strategy. Instead of merely stating the shoes’ sustainability feature—preventing 11 plastic bottles from reaching the oceans—the video vividly illustrates this impact through engaging animation and immersive sound design.
By avoiding verbal explanations, the video allows the product’s eco-friendly attribute to speak for itself. This approach transcends conventional product promotion, fostering an emotional connection between the audience and the brand’s commitment to sustainability.
The animated video for Polaroid is a perfect example, taking inspiration from their famous logo to create a colorful and captivating experience. The video plays with vibrant colors and graphic designs that echo the look and feel of the Polaroid logo. What’s interesting about it is that they didn’t show any animation products in this video.
Instead, they rely on the power of the recognizable Polaroid logo and its bright colors to make a strong impression. This approach is like a magic trick—it grabs your attention and excites you without directly showing the product. It’s a crafty way of creating an impressive video without constantly displaying the item being advertised.
Here’s another example from our list of the best-animated product marketing videos. The Better Sweater is a clothing item crafted entirely from recycled materials, a detail highlighted in this animated product video with subtitles.
These subtitles serve a dual purpose:
In this vibrant animated video, Unilever takes viewers on a colorful journey through its range of products while promoting its sustainable living program. What’s intriguing about this video is how it creatively showcases not just one but multiple product animation samples. Here, viewers get to see a bunch of Unilever items in action.
Its unique sound design adds an extra layer of excitement to this video. The sound effects and music amplify the visual experience, making it more lively and captivating. This combination of visuals and sound creates a compelling narrative that supports Unilever’s commitment to sustainability while showcasing its diverse product lineup.
The VanMoof – Ride the Future video instantly grabs your attention with its sleek animation, showcasing the innovative aspects of the VanMoof bike. From the start, it highlights the bike’s cutting-edge features, like:
These visual representations efficiently communicate what makes this bike unique without relying on words. It’s a standout example of product animation videos demonstrating a product’s features through visuals rather than verbal descriptions. The video’s flow is tailored in a way that would entice any bike enthusiast.
The Just Gentle Cooking product video animation combines animation and live-action to craft a harmonious product video. By seamlessly blending these two visual elements, the video showcases the product and addresses parents' concerns regarding the food they provide for their children.
Parents worry a lot about what their kids eat. This video tries to help them feel better by giving helpful information in a comforting way. It talks about the food from the viewpoint of what parents worry about. This way, it teaches them about the product while also making them feel more relaxed about what they’re feeding their children.
If you are a working professional, you must have encountered Slack at least once, right? This animated marketing video campaign by Slack has one goal—to eliminate chaos in communication. This simple explainer video is minimal, with flat colors, a simple font design, and a well-thought-out video script.
Unfortunately, we are bound to need to communicate effectively when we work remotely. This video connects well with the audience as it perfectly describes the problems they face daily.
The current SaaS industry is booming with newer companies. Animated explainer videos have inevitably become one of the most effective ways to promote a product. Coda, a Notion alternative, has created this beautiful explainer video on how a single tool can assist the hyper-collaborative world.
The video style used here is simple, mostly screen recordings and basic animations. With all these, Coda has created an excellent animated explainer video for their product.
If you like coffee, you must know Starbucks. Their “Why does Starbucks Blend Coffee?” campaign is thoughtful and focuses on an idea-centric approach. It explains how the coffee blend works and how they have developed new coffee flavors through blending experimentation.
Starbucks has used a simplistic 2D animation style for this video, with a great voice actor explaining the purpose of the video. This would be a unique idea for a 2D Animated marketing video.
This video is a classic example of a 3D animated promo video. It checks all the boxes, from stunning animations to hyped-up music to keep viewers hooked. It also stunningly explains all the key features of the mouse.
The technology and effects used in this promo video are on par with a full-featured movie. And if you didn’t notice, this is one of the few Animated videos with no voiceover in the background.
Understanding a product can be difficult sometimes. Creating an animated product overview video will clearly explain the product’s features and advantages to the audience. This animated product overview video is based on 2D animation with colorful and cute little animations. This video begins with a problem often faced in the SEO industry, which makes the audience hook even better to the video.
This is another one of the cool animated videos that made it to our list. The Dropbox product video excels in catering to its audience while highlighting new features. Dropbox faces the challenge of maintaining its market share by innovating beyond its renowned file storage services. Most people familiar with Dropbox might need to be made aware of its other products and innovations.
The animated video aims to bridge this gap by connecting with existing and potential users. Using futuristic visuals, the video promises ongoing innovation, appealing to the audience’s desire for cutting-edge solutions. It seeks to establish a connection with viewers by showcasing a forward-thinking approach while assuring them of Dropbox’s commitment to continual improvement.
Paddle, a financial company catering to SaaS businesses, stands out with a unique video style. Combining live-action with retro animations, the video aims to connect with overwhelmed viewers. This creative blend positions Paddle as a user-friendly solution, offering support through a visually engaging and reassuring product video.
Using nostalgia as a comforting tool, Paddle’s video promises simplicity in a complex landscape of online subscription-based businesses. By merging different visual elements, the video communicates the brand’s promise of simplicity amid the challenging landscape of running online businesses.
Agmatix effectively demonstrates the popular 3D animation style. As an agriculture technology company, they employ a unique backdrop—a food table—to display their advanced software at work. This approach allows viewers to witness the product’s user interface and its practical application within a single shot, offering a comprehensive view. Agmatix cleverly merges the traditional saying of “putting food on the table” with innovative technology.
This analogy creates a relatable link for their target audience within the agriculture industry. It’s strategic because many in this field might be wary of integrating technology. By aligning their innovative solutions with a familiar concept, Agmatix’s 3D animated product videos bridge the gap and build common ground, easing potential hesitations towards adopting their technology within the industry.
Animated product videos can simplify complex ideas. People prefer taking in information in various ways; by using animation, you can avoid using large pieces of text and make it more appealing to your audience.
This will allow you to tell your audience complex information and broad ideas more straightforwardly. Animation will make the content more memorable to viewers and encourage them to learn more about what your business does.
Animated product videos help reach bigger audiences. Animation is a versatile tool for reaching a broader audience; with its fun and highly creative look, it appeals to adults and children. Creating an animation to attract a larger audience can make your company stand out against your competitors.
According to one 2023 survey, 87% of marketers claim that animations enhance website traffic! In addition, you have the chance to create something that will be memorable to your audience and entice them to share your post on their timelines.
Animated product videos save you money. Using animation can help you cut the cost of creating an in-person video, which is why sightings of animation videos in marketing are becoming more common. Whereas creating complex animations will cost you more, you would save money as you won't pay to have it:
If you wanted to change something in the video, whether it be the voiceover or information shown in the video, you wouldn't need to reshoot the video; you'd only need to edit your existing animation file.
Animated product videos stand the test of time. In marketing videos, you can use an individual with a significant amount of star power to represent or become the face of your brand. However, this can also limit the video's run during your campaign if its star power starts to die down.
With animation, you can create a timeless video that can be reposted at different stages of your business strategy, plus, your animated campaigns are more likely to be shared on social media platforms and go far beyond the initial audience of your marketing campaign.
Moonb video marketing agency makes it easy to create product demo videos with unlimited video editing subscriptions. Simply sign up for a Moonb plan, and you'll get access to a team of expert video editors who will help with your video project from start to finish. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our product demo video service to take your content to the next level.
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
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The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
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