Picture this: You’ve just created an innovative new app. You’re excited to share it with the world. But when you open your mouth to explain how it works, a million thoughts crowd your brain and freeze you up. Suddenly, you’re unsure if your app is even worth explaining. You’re not alone if this scenario sounds familiar. The truth is that creating an app demo video can be tough, even for seasoned professionals. In this article, we’ll discuss why app demo videos matter, provide tips to create an app demo video and share top example videos for inspiration.
With all of this info, you'll have the tools to create a compelling video that showcases your app and helps you attract the right audience. And if you’re looking for a shortcut to success, Moonb’s product demo video services can help you create a stunning app demo video that will wow your audience in no time!
An app demo video is a concise and visually engaging presentation showcasing an app's key features and benefits. It aims to capture user interest and ultimately encourage downloads and engagement. App demo videos are a visual and captivating way to showcase:
Your well-created demo video can be what differentiates you from your competitors.
App demo videos are essential for several reasons:
Using app demo video templates can ease the production process. It ensures consistency and professionalism.
High-quality visuals make a strong first impression and help build trust in your brand. A professional-looking video reflects the quality of your product. Use a high-resolution camera to capture clear, sharp visuals of your product interface. Animations also make great product videos. Edit the footage carefully to ensure smooth transitions and polished visuals highlighting your product's features without distractions.
Your message must be straightforward and to the point to ensure viewers understand the product’s core benefits and unique value. Craft a focused script that emphasizes how your product solves specific problems for the viewer. Highlight key features and value propositions in simple, digestible language. Consider collaborating with a professional copywriter to ensure clarity and impact in your messaging.
They are showing how the product works helps users visualize how they’d interact with it, making it feel accessible and easy to use. Guide viewers through the core features by demonstrating real-world scenarios or typical use cases. Show brief tutorials on critical functions, emphasizing benefits over technical details. Let viewers see exactly how your product addresses their needs.
A compelling CTA encourages viewers to take the next step, whether signing up for a trial, purchasing, or booking a demo. Be specific about the action you want viewers to take at the end of the demo. Use language like:
Ensure your CTA is visible and stands out within the video’s final frames.
Strong branding reinforces your brand’s identity, making your app more memorable to your target audience. Use consistent brand throughout the video like:
Incorporate your brand’s visual elements at key points, such as:
Short, focused videos keep viewers engaged and prevent them from losing interest. Aim for a video length of 2-3 minutes, typically enough to cover essential features without overwhelming viewers. If your product is complex and requires more explanation, consider creating a series of short videos rather than one long demo.
Viewers are more likely to remember a story that resonates with them, rather than just a list of features. Use a narrative that walks viewers through a problem they might face, showing how your product offers a solution. A story-driven approach highlights your product’s features and connects emotionally with the viewer, making it more relatable and memorable.
Potential customers are primarily interested in how the product will make their lives easier or help them achieve their goals. Instead of simply listing features, explain the direct benefits users will experience.
For example, rather than “automated reporting,” emphasize “Save hours every week with automated reporting.” Show viewers the end results and the positive impact your product can have on their productivity or success.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a free trial today to see how we can help you create high-quality product demo videos.
By the time the Google Translate app was introducing its “Tap to Translate” feature in 2016, it had been around for a decade or so. But, despite the app’s extensive popularity, boasting more than 500 million users by April 2016, Google saw the need to create an app demo video for the new feature. Why is that? Well, quite simply: the product demo video was meant to connect with app users and, in a relatable manner, explain how the “Tap To Translate” feature works.
Instead of using a boring screen recording, the video production team at Google chose to create an engaging animated video. The app demo video starts with a straightforward problem statement and then throws in very basic but quirky animations to illustrate the solution.
Meanwhile, a charming voiceover artist explains how “Tap To Translate” allows users to seamlessly run translations through Google Translate while they’re using other apps. By combining a relatable problem statement with interesting graphics, a calm voiceover, and playful background music, the app demo video quickly grabs viewers' attention and keeps them engaged to the end.
The problem resonates very well with viewers and then keeps them attentive long enough to discover the benefits of the “Tap To Translate” feature. It is subtly done yet exciting and very impactful. A minute and twenty seconds is all the demo video takes to walk you through the basics of “Tap To Translate.”
The goal of this product demo video is to debunk the common misconception that Slack is only a private messaging app. To achieve that and to explain the app’s key features, the video production team used:
The center of attention, however, is Brianna, the actor. She rises above the rest of the layers to connect with the audience personally, laying the groundwork for explaining all the benefits that Slack offers. Brianna doesn’t just jump into the features, though. Instead, the voiceover artist cleverly interacts with her to make the persona appear like your average friendly neighborhood girl who happens to use Slack.
“You’ve probably heard of Slack,” the app demo video begins. “…your friend, Brianna from soccer practice, told you about it,” it continues, as the voice actor tries to connect Brianna with the viewers. Then as you begin opening up to her, the video throws in popping colors in the background to subconsciously get you excited and maintain engagement.
For the next one and a half minutes or so, Brianna proceeds to explain how she uses Slack, with the help of the voiceover artist, plus basic motion graphics. By the time viewers get to the end, the app demo video has got them feeling like they’ve been recommended to Slack by a friend.
Key Lesson: Give your viewers a persona they can relate with.
Released in September 2017 by world-famous furniture maker IKEA, IKEA Place is an augmented reality app that helps users visualize how various furniture pieces would fit into their spaces. This specific app demo video dropped around that time, just as they launched the app. Its primary objective was to introduce potential users to the whole concept. That’s why, in fact, it begins with “Hey, IKEA would like everyone to know about Place, our new augmented reality app.”
What follows is bright and upbeat video content that demonstrates how to use the app from the first-person point of view, complete with a phone screen in some of the shots. It doesn’t stop there, though. In contrast to Google Translate’s approach of placing the problem statement at the beginning, IKEA Place chooses to drop its problem statement right after introducing the app and its usability. This is followed by a brief demonstration of the benefits, which cleverly highlights why the company developed the app.
That said, the secret to this video’s success is IKEA’s blunt illustration of the app’s application in real life. You get to see how you’ll use it across different types of homes and with various pieces of furniture, while the actors do a fantastic job of depicting real-world scenarios.
Key Lesson: Use practical real-life scenarios to make the app relatable.
While Google Translate, IKEA Place, and Slack are a bit heavy on voiceovers, it’s still possible to rally audiences without any sort of voiceover script. This product demo video was recently published by Duolingo, a mobile app that uses gamification to teach its users foreign languages. In the demo video, the app touts itself as “The most fun way to learn a language”, which happens to be Duolingo’s value statement. This is what it chooses to start off the video with.
Now, to be specific, Duolingo’s app demo video is a combination of:
Then, to capture viewers' attention, Duolingo throws in a spirited animation of its mobile app logo. It’s this toon character that playfully follows you around in the background while Duolingo demonstrates its value. It's pretty simple but alluring, and it’s all cleverly executed to communicate the core value of the app within 30 seconds.
Key Lesson: Keep it simple and straight to the point.
Fifth on our list of the best app demo video examples is Moodcaster, a recently launched talent casting platform. It helps actors audition for roles from their mobile devices and collaborate extensively with other talents and casting professionals. The platform's approach with its app demo video is a bit interesting because it integrates pretty much everything you can think of and still manages to achieve a perfect balance. Here, you’ll find layers of apps:
Then get this: the animated video still manages to cover both the web and mobile app versions of Moodcaster. So, you can call it an all-inclusive product demo video. The only thing missing is a voiceover. Other than that, it’s a cocktail of all the basic demo video elements.
Combining as many elements could easily backfire on anyone. But, Moodcaster has thoughtfully found a way to place them to supplement each other while keeping the message clear. The app demo video itself is exactly what you’d expect from the entertainment industry:
So much so that it almost feels like a pop music video. It first ushers you in with a problem statement, introduces the app, and then proceeds to showcase the platform’s applications and their overall value. The screen recordings here are particularly captivating, as Moodcaster creatively superimposes them onto each other to create eye-catching strings and layers of the app’s interface. So, admit it, the whole thing kinda hypes you up to try out the app. It even almost gets you dancing.
Spaceti transforms your physical office building into a digital island where you can form several:
As we march into a world of communities, Spaceti makes it easier for you and your colleagues to stay connected always on the go. All right.
Moving to the video production part, a minimalistic background with easy-flow elements and scenes provides an attractive appeal. The voiceover spreads confident vibes, and the lively background music is worth your attention. Overall, this is an excellent example for video production companies searching for animation references related to scene transitions.
At the end of this video, you will be treated with a confident line: “Traveloka first, then the world!” What does it speak about? A strong script with a great choice of impactful words? Well, yeah. Traveloka provides you with a concrete platform for all your travel needs. Users can book hotels for:
Not only does the app offer you booking options for 1,00,000 plus domestic and international destinations but also helps you with easy rescheduling and refund issues without worrying about loss of money and time. The explainer video is accompanied by refreshing background music and a seamless screen change that enhances the viewing experience.
Let’s be honest: the only thing that engages users is your services. Now, it’s on you to present your services effectively to convince users by targeting their pain points. A platform that encircles several things better helps users by saving their time and effort as well.
Users don’t need to visit several websites or applications to book tickets. The E-Ticket offers a single platform to book tickets instead of using several applications. It offers:
The Content Marketing Institute's research showed that 66% of marketers implemented videos in their marketing toolbox. Don’t you wonder how video marketing boomed so high in a few years? Simply because video seeks users’ attention more efficiently than other marketing tools. A yellow background similar to the logo’s color grabs the viewer’s attention and directs them to experience the organization’s services.
WU Money app offers services to pay and receive money using the mobile application. In 2014, WU Money used video to introduce users to the effectiveness of transferring money via mobile phone. In 2014, it was like an alien for people, but now they are used to it.
Videos have the power to deliver what industry experts think because enterprises research a lot before creating a video. The research and experts’ opinions effectively convince people. This process helps the business by driving sales and increasing website traffic. A clear voiceover allows the audience to get all relevant information, voiceover also increases the viewer’s engagement and directs them to experience the services. It also explains several things that familiarize users with the brand and its services.
Tradehero offers several trading-based services. It not only educates the users but also helps them learn to trade. Tradehero provides videos to learn, users can follow the experts for better tips, etc.
Businesses could check our database to watch different animation styles and implement videos to enhance their marketing toolbox. We can help you get a perfect video style that allows your business to market itself. On the other hand, searching things manually consumes more time, not only creating complexities in understanding video styles but also unauthenticated sources directing users in the wrong direction.
Different shades of green color enchant the users to watch the video till the end. It explains the services of the pantry app and covers several related things that make an app more user-friendly.
Video marketing allows the organization to demonstrate the features of its applications and target specific audience groups. It also delivers the brand’s core message to the target audience to develop their knowledge of the brand. Minimal usage of Kinetic Typography Style uplifts the video’s effectiveness and increases engagement, which reflects the increase in user-watching time.
Charismatic background usage ensures higher customer engagement. The video introduces the services and presents how using the application is beneficial for users. The app helps you learn more about your diet and sends timely reminders to consume the necessary things.
Lulu Money's App Walkthrough Demo Video showcases a brilliant blend of storytelling and functionality. By depicting relatable scenarios of financial urgency, it immediately captures the viewer's attention and establishes the app's value proposition. The 2D animation is vibrant and engaging, seamlessly transitioning between character interactions and clear app interface demonstrations. This video demonstrates how a simple yet impactful narrative can elevate an app demo.
The emphasis on the emotional reward of supporting loved ones resonates deeply, while the clean UI walkthrough leaves no room for confusion. Lulu Money's approach inspires anyone looking to create compelling app demo videos that connect with the audience on both a practical and emotional level.
Mint's App Walkthrough Demo Video brilliantly showcases the power of simple, effective design. The seamless transitions between screens and the intuitive UI are highlighted, emphasizing the app's user-friendliness. Clear visuals and concise text demonstrate core features, making it easy for viewers to understand how Mint can help them manage their finances.
This demo video's strength lies in its clarity and efficiency. By focusing on the core functions and showcasing the sleek UI, Mint inspires viewers to download the app and take control of their financial well-being. It's a prime example of how a demo video can be both informative and visually engaging.
We're captivated by the clarity and conciseness of this Algolia app walkthrough demo video. The four-step process, broken down into digestible visuals, makes implementation seem refreshingly straightforward. We love how simple icons and bold typography guide us through each stage, from sending data to configuring relevance and beyond.
The animation is crisp, modern, and perfectly synchronized with the soundtrack. This smart approach turns a potentially dry technical explanation into an engaging and inspiring experience. The glimpse into the Algolia dashboard offers a taste of the powerful features and reinforces the message of seamless integration.
We love the dynamic way this Avast Business app walkthrough demo video emphasizes the critical need for robust network security in our increasingly remote world. The vibrant 3D animations, showcasing employees working from anywhere and the potential vulnerabilities they face, quickly establish the context and grab our attention.
The video effectively communicates the limitations of traditional security and positions Avast Secure Internet Gateway (SIG) as the ideal solution. We appreciate how the visuals seamlessly transition from real-world scenarios to technical demonstrations, using binary code and magnifying glass imagery to highlight the product's capabilities without overwhelming the viewer.
Capital One offers a wide range of services, including banking. The video promotes their mobile application by showcasing its convenience and user-friendly features. The video is a vibrant App Walkthrough Video with a clean and modern aesthetic. It highlights the benefits of the app using simple, easy-to-understand icons representing key features like:
The app is shown in a bright blue and white interface with a prominent red accent for branding. The video successfully communicates its objective by showcasing the app's ease of use and versatility. The minimalist approach to the graphics emphasizes the seamless user experience, while the animation provides a clear and engaging way to demonstrate the features. The overall tone of the video is upbeat and optimistic, which aligns with the message of making banking more convenient and accessible.
VISA is a global payments technology company that enables consumers to make payments with merchants, through their network. The video is designed to show viewers how VISA makes it easy for financial institutions to create digital wallets that leverage the VISA network. The video utilizes 2D animated graphics to showcase the concept of a mobile payment solution. The design is modern and colorful, with a blend of blue, yellow and orange hues, reminiscent of the VISA brand, to keep the viewer engaged. The video features a series of simple visual cues, which represent individuals and merchants.
The combination of visual elements, including the smooth transition of the phone from one hand to another, creates an easy-to-follow App Walkthrough Video. The graphic style is clean and minimalist, and the overall tone of the video is upbeat, highlighting the ease and security of digital wallets powered by VISA. The use of animated icons, such as:
The bold colors in the video effectively communicate the key benefits of VISA digital wallets. The video uses a combination of visual elements and text to highlight the advantages of using digital wallets and secure their credentials through VISA Token Service.
TomTom Map Maker is a tool that lets users customize their maps. This App Walkthrough Video is designed to introduce viewers to the new features and benefits of the tool. The video uses elements that are easy to understand, like:
The color scheme is consistent throughout, and the video incorporates a dark color scheme that makes the map styling tool and its interface stand out. The video's visual design effectively communicates its objective, which is to showcase the ease of use and the benefits of using the tool. The video narrative is clear, and the tone is enthusiastic and inviting. The video emphasizes how the tool simplifies the customization process, making it more efficient and cost-effective.
The video highlights the platform's user-friendly design and intuitive nature by showing how the tool guides the user through each step. The tool is easy to use, and the quick and efficient customization capabilities will be attractive to the target audience.
Axis Bank encourages users to invest online in mutual funds directly through the bank's mobile and internet banking apps. This is a great way to make investing accessible to everyone.
The app walkthrough video uses simple animation and clean design to make the process easy to follow. The video showcases the mutual fund's investment process, making it easy to understand, like:
The video is designed to encourage viewers to start their investment journey by highlighting the features of the mobile and internet banking app. The overall tone is appealing to a wide audience because of these:
Understanding your target audience is critical for creating an engaging app demo video. Start by conducting thorough market research to learn as much as you can about your potential users.
By answering these questions, you can create an engaging app demo that addresses the specific needs of your target audience. For instance, if you’re promoting a daily planner app, you’d want to reach people who are stressed or overwhelmed and need help organizing their time. Creating a demo that showcases how the app works and includes features that specifically improve the user’s situation will go a long way in helping your audience visualize how they can use the app to tackle their problems.
Every good app demo video starts with a solid script. Planning out what you’ll say and how you will say it will ensure you cover all the important points while keeping the video organized.
Your script should be as clear and concise as possible, using real examples and use cases to illustrate how the app can help potential users.
By creating an engaging introduction, you can capture attention and hook your viewers for the rest of the video. Ensure the first few seconds of your app demo video are eye-catching and interesting.
Use appealing graphics, captivating animations, or intriguing statements to attract your audience. It’s also essential to explain your app’s USP right away. Focusing on the problem it solves or the benefit it provides is a surefire way to get people engaged and interested in your app.
User testimonials and reviews are excellent for increasing your app demo’s credibility and boosting conversions. Gather feedback from app users and read their evaluations in your video. Pick the ones that highlight useful features or memorable experiences that resonate with your target audience.
Strategically place these reviews and testimonials throughout your application demo video. Position them where they will have the most impact, such as after critical messaging or while showing the app in action.
When creating your app demo video, think about mobile viewing. Ensure your images, text, and animations are readable and enjoyable, even on small screens. Minimize the video’s file size so it can be downloaded quickly and played without interruption anywhere.
Launching a new mobile app to the public requires showcasing its most noteworthy:
It piques people's curiosity and excites them, leading to more downloads and use.
When a major update or a new feature is added to an existing app, a promo video is a great way to inform consumers about it. It emphasizes the changes and shows how the new functions improve the overall service.
Such videos, included on the app's website or landing pages, are a great method of getting people interested in your app and giving them a taste of what it can do. The more people see the value in your app, the more people will download and utilize it.
App demo videos are an integral part of ASO. They show consumers what the app can do, pique their interest, and encourage them to look around. A professionally produced mobile app demo video can greatly improve the app's discoverability, downloads, and conversion rates in the app store.
An app demo video shows a software application or mobile app's features and functionality. It can take different forms, from a short clip that highlights an app's key features to a longer video that walks viewers through the app's user interface and demonstrates how it works.
An app demo video helps market an application. Instead of reading about an app's features or looking at screenshots, potential users can watch a demo video to quickly understand how the app works. This not only helps users figure out if the app meets their needs but also helps them feel more comfortable with the app before they download it. App demo videos can also help apps get discovered.
Many app stores, including Google Play and the Apple App Store, allow developers to feature a preview video on an app's listing. This means that users can see the demo video when they search for an app or navigate to an app's page after finding it through a search. This can improve an app's conversion rate and help it get more downloads.
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.
Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.
If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.
Absolutely, you'll receive the working files, and you'll own all the intellectual property created.
As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.
Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.
Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.
.jpg)
