33 Creative & Engaging Examples Of App Explainer Videos

You’ve just rolled out a fantastic app. It's precisely what your target audience needs to simplify their lives. But when potential users discover your app on a store, they come across your competitors' apps. They see an explainer video on one of these apps and click to watch. They get the scoop on what this app does, how it can help them, and why they should care. When they get to your app, they already know what it does. There's no way around it. If you want to get users interested in your app and convert those curious enough to look at your app's store page, an app explainer video is what you need. But where do you start? Learning how to make an explainer video can be the game-changer your app needs to stand out. This blog will show you how to create a compelling app explainer video that gets results.

One way to make this task easier is to explore creative and engaging examples of app explainer videos. This will get your creative juices flowing and spark ideas for your video. At Moonb, we offer explainer video production services for apps to help businesses like yours boost user acquisition and retention. 

What is an App Explainer Video?

An app explainer video is a short marketing video that describes a mobile application, its

mission, core features, value, and competitive advantages. Also, it commonly mentions where the app can be downloaded. It’s a concise and easy-to-understand way to introduce the application to novel users, communicate its value, and explain its essence. 

App Explainer Videos Simplify Complex Processes

Frequently, an app explainer video showcases a user interface and design. This can be achieved by demonstrating app screens in a screencasting video or imitating the user interface in an animated video. An app explainer video usually aims to grow engagement with a mobile application, earn user loyalty, and encourage users to try out a product. 

Why Your App Needs an Explainer Video

The mobile app sector is expansive and competitive. As such, apps must be functional and stand out. Many apps aim to design for various tasks but share a common goal: to give users an easy and efficient experience. This is where explainer videos emerge, articulating the benefits and features of apps to existing and potential users. 

Developers are increasingly recognizing that traditional marketing strategies, such as celebrity endorsements or social media campaigns, while effective, may not be as compelling as explainer videos. 

33 Creative & Engaging Examples Of App Explainer Videos

1. Moonb Videos: Animated Explainer Videos For App Explainer Videos

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. 

Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way.   

2. Google Calendar

The new Google Calendar app for Android and iPhone Google has an itch for innovation, and this fact has been proved in Google Calendar’s app explainer video. With excellent product explanation, a combination of motion graphics and animation, vibrant colors, and exploring the different uses of the App, Google’s explainer video made this list with shining colors. 

This great explainer video gives the viewers an insight into Google Calendar and its numerous uses. The video explains how Google Calendar makes your life easier and more fun. Since this app explainer video was created after the initial launch of Google Calendar, it already had some exposure online. 

Nevertheless, this video just brought more engagement to the equation. On several occasions, the video tried and succeeded in relating to people from different walks of life.  

3. Pinterest

This marvelous explainer video has got it all. From styling to explaining the uses to telling the viewers to download the app, the Pinterest explainer video covers all the aspects that make an explainer video great. Today, Pinterest is a highly popular platform. But this wasn’t always the case. 

Their explainer video was created back in 2011, and it gave the audience a more exciting and intriguing way to make scrapbooks. With cartoonish animation, the app explainer video briefly describes how the website and the app work and how users can benefit from them. The video is short, to the point, and has a call to action at the end that effectively tells people to get the app.  

4. Lloyds Bank  

Everyone knows that finance and accounting are boring subjects, but an app explainer video would’ve made this boring subject fun to watch and learn. Seriously, nobody likes to do the math that much, and fortunately, Lloyds Bank knew this too, which is why they selected the most entertaining medium to convey their message. 

Lloyds’s app aimed to guide the audience on managing their accounts and money through their phones by leveraging the app. So, they create a great explainer video to describe their app to their audience. Lloyds’s app explainer video explains the app’s usage using narration, comforting music, and simplicity. 

The clear and sound message within the video keeps the audience engaged. At the end of the explainer video, a call to action is strategically placed to persuade the audience to download the app. Technically, the simplicity and clear messaging make this app explainer video great.  

5. Traveloka

Traveloka is an app that makes traveling easier and super-convenient for users, but there are better parts than this. The best part is the way Traveloka explained their app to the users. In just ninety seconds, Traveloka explained all the uses of their app through an explainer video. Even we remember everything the Traveloka app offers, like:

• Travel Insurance
• Flight dates checking
• Secure paying
• Language switching

At the start of the video, the narrator says, “Imagine,” which instantly hooks the viewers into believing that they’re somehow involved in the video explainer. The video then tells the user about the app’s different uses while soothing music is played in the background. This approach of Traveloka was different, but it was super-effective, and the audience loved it. 

6. Neat Streets

You know what they say: “Simplicity is the key,” and the success of this excellent app explainer video proves the saying right. With a clean and clear concept, precise messaging, and hooking the viewers by targeting their pain points, this app explainer video is in a league of its own. 

The Neat Street app’s idea was innovative, so the video explained the app by describing the street hazards and obstructions that could cause harm or damage. The momentum then shifts to the solution, which is the Neat Street app that the users can use to report any faults, damage, obstructions, or malfunctioning street lights to the authorities. The video follows a method through which it strongly connects with the audience, explains the problem, and gives them the solution in the simplest way possible.  

7. BreatheSmart

The BreatheSmart explainer video by Cohero Health confidently gives home to people suffering from Asthma or respiratory-related diseases. The messaging seems clear, simple, and full of emotions, hope, and opportunities from the video’s start. 

The app explainer discusses the fears and hesitations of asthma patients and helps them discover a new way to stay on top of their respiratory health. The overall styling, a feeling of acceptance, the emotional touch, and the message the video delivers to the audience is fantastic. These elements make this video one of the best explainer videos on this list.  

8. Amazon Go  

The most innovative app on this list is the Amazon Go app. This app takes your shopping experience to a whole new level. Amazon Go app explainer video tricks you into thinking about the convenience and ease of shopping you’d get when you know that all you have to do is go to the mart, pick up the things you need, and walk out of the mart. 

Although the idea is super innovative and would have easily caught people's attention worldwide, Amazon broke the conventional app explainer clutter and went the extra mile to convey its message. In the explainer video, Amazon told its audience about the hassles of waiting for your turn while standing in line at the mall. 

By the end of the Amazon Go video explainer, the audience is 100% convinced that they need the app to maximize their shopping experience and minimize the hassle-free waiting process.  

9. Call Me Out

A little thing called “Pitch” matters when creating an app explainer video for your brand with a celebrity. For example, imagine if Angelina Jolie was hired to advertise a $70 stretch pants. The ad’s delivery and credibility would feel off because, honestly, Angelina Jolie seems the type who would buy clothes from brands like Louis Vuitton or Gucci. Having her in a $70 stretch pant advertisement would be a complete disaster, and the audience would be like, “I’m pretty sure Angelina Jolie would never buy even the most expensive product from this brand.” 

Nevertheless, in Chevy’s Call Me Out app video, the celebrity Mike Tompkins explained the app’s benefits and advantages—the Call Me Out app aimed to minimize distracted driving by helping drivers focus solely on driving. The app uses an audible alert system that leverages the driver’s loved ones’ voices to help him fight the urge to use his mobile phone while driving. 

Mike Tompkins explained how the app works and why it benefits the audience. The overall personality of Mike Tompkins fits the situation perfectly, and it seems that he’s the type of guy who would use it.  

10. Amazon Prime Day

Here’s another excellent app explainer video by the tech giant Amazon. This time, they decided to cut to the chase by telling their audience about the app, its benefits, and its different uses. The narration in this explainer video briefly demonstrates the app’s features while a robotic hand tells you how you can use the app. 

The vibrant colors and animation, short and precise delivery, and attractive narration make this video one of this list's best app explainer videos.  

11. MyHeritage

MyHeritage app explainer video is the most influential video on this list. The video is very short but has just the right amount of everything. Combining classic videos, mobile applications, and compelling messaging followed by a classic tone mesmerizes. It sparks the urge for an individual to learn more about his family; after all, the whole idea behind the MyHeritage app is to captivate you into exploring your heritage.  

12. Doctors in Italy

Out of the eleven excellent app explainer videos mentioned on this list, the Doctors in Italy app stands out in style, presentation, highlighting pain points, and to-the-point messaging. This video explainer starts with a couple exploring God’s green earth, and all of a sudden, the male experiences intense pain in his back. 

He starts looking for a doctor in Italy but finds the search difficult, and this is where the Doctors in Italy app comes into play. The app’s concept is simple; if you need a doctor in Italy, you can:

• Download the app
• Search for the best doctor
• Book an appointment

13. Twitter Sign Up

The Twitter app explainer video is as creative, innovative, entertaining, and incredible as it gets. This great explainer video starts with a confused and angry guy, Kevin, whose real name is Kenny. He’s unable to get started on Twitter, so a Twitter official arrives and guides him on setting up an account on Twitter. He also helps him to explore the different features of the app. 

The characters, scenes, and dialogues make the video super engaging and entertaining. It feels like you’re watching a movie and explains how your life can become exciting once you join Twitter. For those who thought Twitter was difficult to use, this video just told them everything about Twitter. Everything about this app explainer video is perfect, from the script to the story to the compelling CTA.  

14. MS Office App

When we say videos, even animated app explainer videos, are more art than science. Here’s an example that proves that point. The infographic animation for this MS Office app video is gorgeous. Your eyes are treated to a feast of bright, vibrant colors and slick graphics paired with a simple, clever script that doesn’t even need words. 

It’s an example of the creative rule “show, don’t tell,” where the power of this suite of apps is depicted and communicated without needing a tedious list of features and specifications. If this video doesn’t convince you of the power of animated mobile app explainer videos, we’re not sure what will!  

15. JoyScore

Self-care has become a significant issue that everyone is talking about. But how does one make it a practical reality in one’s daily routine? JoyScore is an app designed to help make self-care a daily habit, assisting users to de-stress and find peace through simple exercises and techniques. 

It also helps track their progress with feedback. And the animated explainer video they used to announce and demo the app suitably reflects it. Note using calm pastel colors, slow and graceful animation, and minimal, decluttered graphics.  

16. SwiftPass

Mobile payments are now the norm. They’re just so convenient. So banks and vendors are scrambling to get on board while trying to keep things safe and secure since money is involved. That complicates things, and the consumer wants things to be as easy as possible. 

SwiftPass’ mobile app suite can do this. But how do you explain something this complex? If you go into detail, you’ll confuse and bore the viewer. If you keep it simple, you’ll gloss over the essential information and not excite the viewer. Enter the power of animated explainer videos. The complexity is dispelled and explained easily through these videos through subtle storytelling. 

The power of payment apps is established to start with, and then the problems are addressed by making a secure mobile payment system. The video covers all the topics quickly without getting confusing or overly technical so that even a layman can follow along and understand. And the slick mobile app animation example keeps things visually interesting.  

17. Evernote 

Evernote is a surprisingly powerful note-taking app for personal organization. On the surface, it might seem like a simple app for your to-do lists, but it’s far more capable than that. Of course, creating an app suite like this is one thing. But it’s another to get potential users to understand what it can do for them. 

As Steve Jobs put it best, "Start with your user and work backward to the technology, rather than inventing tech and then trying to figure out how to sell it to the user." This app explainer video hits that target by explaining how all of Evernote’s amazing features work for you. 

It shows how you can use the app to organize, jot down ideas on the fly, take notes, share them, and sync them across multiple devices. It works so well because it puts the viewer centerstage rather than merely trying to sell you another piece of clever software.  

18. Nielsen App

You might have heard of Nielsen ratings when discussing television and movies. The company has been the definitive authority on what’s popular among the general public for decades. To keep up with the times, Nielsen launched an interactive app that helps you stay current with the latest trends in sports and entertainment. This app video walks you through its features and benefits and demonstrates how easy it is to use and enjoy. 

19. Chillies Cloud Kitchen  

There is an app for everything. When Chillies Cloud Kitchen launched their app, they put out this fun and stylish video to quickly and simply explain how to order from them. The music choice is a treat, and the overall style and feel of the video reflects their culture perfectly. It’s also a pretty simple video, being attention-grabbing and enjoyable to watch without breaking the bank, using simple text animation and bright colors.  

20. Slack  

Slack is an instant messaging platform that acts as an alternative to email. The instant nature of the platform means that it’s great for keeping remote teams in touch with each other. As more and more businesses move to remote working, apps that work both on desktops and smartphones are becoming more of a necessity. 

Slack’s mobile app has a fantastic walkthrough! It begins with succinct and engaging screens that inform users about the app's top features. From there, users can select a team that is most relevant to them and watch an interactive demo play out. For instance, when you choose the marketing demo, you can see helpful hotspots guide users through the demonstration. 

21. Binance  

Binance, a popular cryptocurrency exchange platform, uses app walkthroughs to guide new users and increase activation rates. By simplifying complex features, Binance helps users feel confident in navigating its trading tools. Simplifies onboarding for new users in a highly technical space. It uses interactive walkthroughs to highlight essential features, making it easier for users to start trading. It helps boost retention by ensuring users understand key functionalities early on.  

22. Figma  

Figma, a design collaboration tool, uses in-editor walkthroughs to personalize the user experience. The platform ensures new users can easily understand its design tools without leaving the editor. Provides in-editor guidance, allowing users to learn as they work. 

Personalizes the experience by adapting the walkthrough based on user actions and roles (designer, collaborator, etc.). It helps users quickly get up to speed without feeling overwhelmed by complex features.  

23. Humanity

Employee management platform Humanity offers several different features, but the company wisely focused its new user onboarding on its core functionality: scheduling. The highly prescriptive walkthrough uses action-driven tooltips to remove the guesswork and sequentially guide new users through their actions to achieve value. 

Guided Learning

The highly prescriptive, action-driven walkthrough teaches new users to use Humanity’s core features. It’s a thorough guide to the tool without feeling monotonous because it requires user action. Once the initial app walkthrough is complete, Humanity offers the chance to take a product tour of the rest of Humanity’s features. That tour is less in-depth and enables Humanity to gradually let go of users’ hands versus dropping them into a complex product before they’re ready.  

24. Salesflare

Salesflare is a CRM enterprise software that automates most of the work involved with keeping your contacts up to date. CRMs can be complicated, but the strength of Salesflare is their simplicity. Their onboarding flow starts by asking the new users to take the product walkthrough. Giving users the choice works well, as it means those who prefer to find their way around won’t have to sit through a tour and risk switching off. 

Once users start the tour, they are introduced to some of the key components of Salesflare. As users progress through the app, an interactive walkthrough explains the benefits of Salesflare. But it also shows them how easy it is to use by pushing users to do it themselves. Once users complete the interactive guide, they are prompted to connect different services and web apps.  

25. Demio’s product tour and interactive walkthrough

Demio is a webinar hosting service designed to make sharing your webinars with the world even easier. When you first sign in to Demio, you receive a product tour. Then, there is a webinar set up for you to join. When you join the room, a Demio employee explains via a video that this is an example of the kind of webinar you can host. After a brief introduction, she hands the reins over to you. 

You are now in charge of this fake webinar. You can share your webcam or even use Demio's added slides. Demio’s “aha!” moment is realizing just how simple it is to host a webinar with them. 

By letting you experience and try the product with an interactive walkthrough, Demio ensures you’re ready to activate. Demio is an excellent example of utilizing walkthroughs and a product tour and creating something entirely different from traditional training methods. 

26. Trello’s Interactive Walkthrough

Trello is a task management app that lets you organize your tasks and collaborate with other team members. With its app walkthrough, Trello guides new users through setting up their first board so they can get started right away. When users sign up, Trello asks them to name their first board. 

It explains how Trello boards are structured in Lists. Of course, it doesn’t simply tell users; it empowers them to create their own. It then explains the concept of Cards and how they form Lists, encouraging users to create some and driving feature adoption. At this point, new users understand the hierarchy of a Trello board. 

They now know how it works, and they have been working to create their first board. After they’re asked to invite some team members, Trello takes users to the board they just created.  

27. Asana’s Product Walkthrough Helps Users Create Their Own Project

Project management tool Asana helps teams organize, track, and manage their workload. Similarly to Trello, Asana’s product walkthrough shows new users how to create their first tasks. Then, it lets you choose from different visualization options, reassuring you that you can change this later. 

The product walkthrough ends with the option to invite teammates and download Asana for all your screens. This easy-to-follow interactive walkthrough is effective because it nudges the user to use key features without overloading them.  

28. Product Hunt

Product Hunt, a platform for discovering new products, uses onboarding tooltips to engage and activate users. Its walkthrough ensures users can navigate the platform and use its core features effectively. Tooltips appear at key moments, guiding users to interact with important platform sections. 

Focuses on activating new users by providing simple, helpful information right when it’s needed. Enhances user engagement by making the discovery process more intuitive.  

29. Honey

Honey is a coupon site that automatically applies coupons for users when shopping on eCommerce websites. Users can add the Chrome extension to their browser in just a few clicks. From there, users can watch snappy GIFs demonstrating exactly how Honey works. Users can click through the steps in their own time to learn at their own pace. 

While this is excellent onboarding, it’s not what we’d class as a walkthrough. Honey goes further to walk users through using the extension to find coupons. This click-through demonstration is engaging and lets new users get a feel for how they might use Honey when shopping online. Honey also automatically pops up the first time new users visit the checkout page of an eCommerce site after adding the Chrome extension.

Clear and concise pop-up boxes show users exactly how to apply coupons and save money. Alternatively, they can also click the ‘Try Later’ text beneath the ‘Apply & Coupons’ button if they don’t feel like using Honey. 

30. Diner Dash

Just like fitness, mobile gaming is a competitive industry. In 2021, the App Store had almost 4 million apps, and nearly one million were games! Diner Dash Adventures is a very popular mobile game with a score of 4.4/5 stars from over 70,000 reviews (on the App Store). The game also won Google Play’s ‘Best of 2019’ award. The Diner Dash Adventures walkthrough is comprehensive and engaging, which is exactly what’s needed to get new downloaders excited about a game. It combines text pop-ups and highlighted hotspots to guide users through a simplified version of a level. 

When the level is complete, a celebratory screen congratulates users for a job well done, encouraging further engagement. As users progress throughout the game, the highlighted hotspots and text pop-ups are reduced but still appear every time there is something new to review. This ensures that users know exactly what every part of the game does to maximize its enjoyment.  

31. JoyScore App Explainer Video (JoyScore)

At 48 seconds, the JoyScore app explainer video is one of the shortest on this list. Yet, it’s compelling. JoyScore is a wellness app. It helps users reach their mental, physical, and overall wellness goals. The video begins with upbeat “spa-style” piano music and tinkling chimes. 

The warm sunrise peach background blooms into the JoyScore logo. Then, the voiceover narration starts. Unlike Pinterest and Nielsen, JoyScore is a startup. So, the narrator jumps straight to telling viewers what the app is: “Welcome to JoyScore, the app that helps you improve your joy on levels of mind, body, and life.” 

The video shows illustrated renditions of the JoyScore interface as the narrator describes how the app helps you get to know your inner self with simple questions. The illustrations use a washed-out, watercolor-like primary color palette. The video highlights the app’s key features, like the mood tracker. It also shows the app’s mood-improving offers (activities and challenges). 

Throughout the video, the narration is soothing and calm. Interestingly, there are no human characters in the video. Instead, the artistic, animated rendering simulates the viewer's experience using the app. The viewer is the “protagonist” of the video.  

32. Safe Travels – The Ultimate Travel App – Explainer Video (Safe Travels)

This Safe Travels video is one of the best examples of an animated app explainer. Safe Travels is an app that helps people stay prepared for emergencies when they travel abroad. In the explainer video, a narrator describes how the app works while an animated character goes through a dramatic adventure. 

The Safe Travels app gives users a way to save and share critical information, like:

• Passports
• Medical information
• Insurance IDs, with their companions temporarily
  

This lets groups of travelers keep each other safe, and helps everyone move through medical or bureaucratic systems faster when the unexpected happens.  

33. Vested Mobile App – Explainer Video (Vested Networks)

The Vested mobile app explainer video targets an audience seeking to build generational wealth. The app empowers users to save money, invest, and work towards financial goals. The explainer video doesn’t incorporate any characters. Like the JoyScore video, this video speaks directly to the audience. But, unlike JoyScore’s video, Vested uses a clean, bold aesthetic. The lettering and graphics stick to a simple, complementary color palette:

• Forest green
• Pale pink
• White

One still image includes a model holding a smartphone with the app displayed. The lettering and graphics choices reflect the financial institution’s professionalism. The first-person perspective focuses on the viewer. The Vested app explainer video has pleasant background music. 

Engaging Visuals and Clear Narration

The narrator is an encouraging yet business-like voice. The video utilizes animated lettering and graphic transitions to move through each scene. This helps keep the written information memorable. The entire content is eight simple sentences. The visible text restates what the narrator says in the simplest possible terms. 

Direct and Actionable Instructions

The first sentence tells the viewer what the app does and assumes that’s precisely what the audience wants to do. Then, three sentences say to the viewer exactly what to do:

• Download the app
• Enter your email address
• Verify your account

Related Reading

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• Video Production Checklist

Why Explainer Videos Work Best For Apps

Mobile app explainer videos introduce your app to the user in the most effective way within a few minutes. It’s no secret that apps often have complex features that can overwhelm first-time users. When your app offers many features, your idea can be challenging to explain and understand. That is when you would like to leverage the power of visual storytelling. 

Mobile app explainer videos are proven to be the most effective way of storytelling because they convey the most information in the shortest period. In a busy app market where many apps are trying to stand out, your app videos become like storytellers, making a unique link between your app and those using it. 

Your video will take them on a short journey that will give them info and make them feel strongly connected to your app’s core.  

Explainer Videos Help Users Better Understand Your App’s Features

According to Forbes, people remember and understand 90% of the information they see in videos, way more than just reading text. Since most users today access the internet through mobile apps, video format becomes easy to consume. 

Video provides a convenient way to quickly understand mobile app features and value propositions without reading through a long text wall. Another reason why video is preferred over text is visual demonstration. Videos are better at demonstrating how the app works. Users can see the app in action, understand its interface, and understand how it would benefit them. This visual demonstration is often more effective than relying on textual descriptions alone. 

Explainer Videos Help Humanize Your Brand

Imagine building a bridge between your brand and potential customers, instantly sparking their interest and understanding. This bridge can be built with a single, powerful tool: a mobile app explainer video. Instead of bombarding viewers with technical jargon, explainer videos tell a story. 

Building Trust and Connection

They introduce the people behind the app, humanizing your brand and fostering trust. Through compelling narratives and captivating visuals, viewers understand how your app solves their problems and improves their lives. This creates a personal connection, leaving a lasting impression beyond mere advertising. But this connection isn’t built solely on emotions. 

Enhancing Accessibility and Transparency

Explainer videos offer accessibility and transparency. Complex features are broken down into easily digestible visuals, leaving no room for confusion. By seeing the app in action, viewers gain confidence and trust in its capabilities. 

Establishing Credibility and Trustworthiness

Explainer videos build trust and credibility. High-quality production value elevates your brand image while featuring real users who share their positive experiences, which adds authenticity. Highlighting awards, user numbers, or partnerships acts as social proof, further solidifying your brand’s reputation.  

Explainer Videos Drive Conversions  

The best app explainer videos are about making your mobile app stand out, grabbing attention, and driving engagement. Research from Computers & Education suggests that adding fun things like meaningful visuals, animated elements, and stories can make people more interested and help them remember better. Picture a short and entertaining video about your app. 

It doesn’t just tell users what your app does; it keeps them interested, making it more likely they’ll try it out. Diabilive explained what their apps do and how to use it using a 90-second mobile app video. 

They have conveyed the entire story through animation, so it’s more like watching a story. Engagement goes beyond just watching a video. This adds a lively and enjoyable side to the user experience, following the research on improved motivation and remembering things better.  

Explainer Videos Simplify Complex Features

Have you ever tried reading a user manual? Even though you go through it several times, you need help to grasp how the machine works. The same is true with a first-time user trying to understand your app. 

App explainer videos help a lot. They follow a real-life-scenario format, guiding users through the app’s complex features in a logical sequence. This approach ensures that users can follow along and understand each aspect of the feature without feeling overwhelmed.  

Explainer Videos Are Easy To Share

Your mobile app marketing strategy is complete with making your mobile app explainer videos easy to share. Imagine a user finds your explainer video helpful. He can quickly share it with his friends, making the video more compelling. 

For example, in a language learning app like “Duolingo,” if users discover a helpful video explaining tricky grammar rules, being able to share it with classmates or study partners quickly enhances the learning experience by including features that allow straightforward video sharing through social media or direct messaging within the app or third-party apps like WhatsApp. 

Revolutionizing Video Production

Moonb is a video marketing agency offering unlimited video editing subscriptions. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. 

Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our product demo video service to take your content to the next level. 

8 Best Tips For Creating App Explainer Videos

1. Build Intrigue Around Your App  

Engage your audience with a sense of intrigue. To create this feeling, incorporate impressive branding, extraordinary sound design, and thought-provoking metaphors. All these elements help draw the viewer’s attention and awaken their interest in your mobile application. Intrigue is an important component of app marketing aimed to make the app introductory video memorable and even viral.

2. Clearly Explain the Problem and Solution  

It’s essential to explain how your mobile application will help users manage their daily challenges. Thus, it’s also critical to clearly describe what kind of problem your product can solve and how it achieves this. You can start by creating a short story of how potential users struggle to overcome challenges and then present an application as a problem-solver that facilitates everything. 

3. Consider App Screencasting  

Screencasting is a digital video recording of your mobile app screen and usually includes audio narration. Screencasts can be called screen capture videos or screen recordings, such as screenshots. This is a great way to share ideas and demonstrate the:

• Digital product
• User interface design
• Functionality

You can combine an animated or live-motion video with screencasting to deliver the product value more effectively. 

4. Mention How Your App is Different  

Don’t forget to mention competitive advantages! It’s an integral part of app marketing; almost no app explainer video comes without that. Is it the outstanding design, the technology you use to build an app, or the extraordinary approach to solving the user problem? 

It can be any of them. So, be sure you have included competitive advantages in your product presentation, as it can significantly increase your audience engagement. 

5. Add a Pinch of Humor and Voila!  

Humor helps raise the mood of potential users and earn their trust and loyalty at the same time. It allows for establishing a more personal and emotional connection between the brand and the audience. Humor can be incorporated in:

• A sound design
• Voiceover and narration
• Visuals and an animated logo at the video's beginning or end. 

6. Work With Moonb!  

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results, and make our clients happy!

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Choosing An Explainer Video Company

Figure Out What You Need Before Looking for an Explainer Video Company 

Before you start reaching out to different video creation agencies, it’s crucial to understand what you want to achieve with your explainer video. What message are you trying to convey through the video? Who is your target audience? 

What kind of style do you envision? What is your budget and deadline? Answering these questions will give you a starting point and help you narrow your options. 

Look for Experience and a Solid Portfolio 

The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you.  Nevertheless, experience alone isn’t enough. 

You should also look at the company’s portfolio to see the range and quality of their work. This will give you a better sense of their creativity and ability to diversify their styles to fit different industries. Remember, your industry’s nuances can significantly impact how your video content should be presented. 

Read Client Reviews and Testimonials 

Testimonials are powerful tools for assessing the reliability and professionalism of a company. They provide insights into the company’s work ethic, ability to meet deadlines, customer service quality, and willingness to go the extra mile for their clients. Read reviews on independent platforms or ask the company for references if they aren’t readily available. 

Look for Customization and Personalization 

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. 

Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively. 

Choose a Company That Offers Comprehensive Services 

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change. 

Assess Their Communication and Collaboration Skills 

Throughout the video creation process, clear communication is key. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life. 

Determine Their Value for Money 

While it’s important not to compromise on quality, the price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices - they may not deliver the desired quality.

To sum up, finding the right explainer video company involves careful consideration of your:

• Specific needs
• Company’s experience and portfolio
• Client testimonials
• Level of customization they offer
• Their range of services
• Their communication style
• The value they provide for their price 

While this may seem like a lot of work, taking the time to make an informed decision will pay off in the end with a fantastic explainer video that effectively communicates your message and resonates with your target audience. 

Related Reading

• 2d Explainer Video
• Product Video Companies
• 30 Second Explainer Videos
• Motion Graphics Companies
• 3d Video Production Companies
• Stop Motion Animation Examples
• Promotional Video Production Companies
• Best Explainer Video Software
• Top Explainer Video Companies

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