What Is A Brand Video Production? 9 Types And How To Create Them

Imagine scrolling through a website, trying to learn more about a brand, but all you find are walls of text. You click on a few pages, and they all look the same. Sure, there are a couple of images, but nothing that captures your attention or helps you understand their story. This is a nightmare scenario for any business. Corporate video production can transform this experience, presenting your brand in a dynamic and engaging way. With videos, they find the information they want quickly and get it in an entertaining format that makes them feel good about your company. Brand video production is the answer if you enhance your corporate website and connect with your audience. In this article, we’ll discuss everything you need to know about creating compelling brand videos, including the different types, their benefits, and how to make them.
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The corporate video services at Moonb can help you achieve your brand video production goals and connect with your audience. Our team will help you learn about the different types of corporate videos so you can create a clear plan for your project. Then, we’ll work with you to outline your video so we can tell your story effectively and get the results you want. 

What is a Brand Video Production?

Brand video production is about crafting compelling visual stories representing your company's identity, values, and mission. Think of it as your brand's personality coming to life on screen—whether that screen is a TV, laptop, or smartphone. 

These videos go beyond just showcasing what your business does; they aim to emotionally connect with your audience in a way that resonates deeply. Brand videos are designed to capture attention and leave a lasting impression, whether it's: 

• A commercial
• A corporate behind-the-scenes clip
• A customer testimonial
• Social media content

Why is Brand Video Production Important? 

Imagine a video introducing your team's passion for innovation or a heartwarming testimonial from a loyal customer who loves your product. These stories stick with viewers and help them see your brand as more than just a business—they see a relatable, trustworthy entity they want to support. One of the main goals of brand video production is to build that connection while boosting brand loyalty. 

By engaging your audience visually and emotionally, you strengthen their bond with your company and create memorable experiences. And with today's fast-paced digital landscape, grabbing attention within the first few seconds is crucial, making high-quality production and storytelling an absolute must. So, brand video production is a powerful tool to: 

• Engage
• Inspire
• Grow your audience

Whether you’re highlighting:

• A product launch
• Your company’s culture
• Your mission to change the world

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Why Does Your Brand Need Video Production

Engage and Inform Your Customers with Brand Videos

Video content can help your business engage and inform customers to boost sales. Humans are visual creatures, so video grabs attention much more effectively than text or images. Video ads on Facebook, for example, can get up to 47% more clicks than image ads. That’s a powerful way to generate excitement about your products or services. The video lets you track exactly when viewers engage or lose interest, helping you fine-tune your messaging to meet your customers’ needs better. 

Not only do videos grab attention, but they also keep your audience engaged and informed about your products. Since our brains process visual information up to 60,000 times faster than text, video is ideal for delivering important messages and setting the right tone with your audience. 

Boost SEO and Online Visibility with Brand Videos 

Videos can be a powerful tool for boosting organic search traffic. Studies show that including them on your site can increase traffic by up to 41%. This is because videos are engaging, improve SEO, and strengthen your brand. 

Viewers who watch your videos spend more time on your site, which tells Google that your content is valuable. Optimizing your videos with relevant keywords can further boost your search engine rankings.

Strengthen Your Brand Identity with Video Content 

Video content is a powerful way to showcase your brand’s personality and give your company a friendly face. This helps your business stand out in a crowded market and fosters an emotional connection with your customers. It also makes it easier for your target audience to differentiate your brand from others. While in-house videos can contribute to this, professional video production services add credibility to your online presence. 

Improve Social Media Engagement with Brand Videos 

Engaging videos that encourage comments are more likely to spark interaction, leading to more: 

• Shares
• Likes
• Further comments

High engagement on these posts fosters a sense of community around your brand. 

With the convenience of mobile access, your videos can be watched on the go, allowing you to connect with your audience anywhere. This further boosts the chances of generating meaningful engagement from your customers. 

Why Moonb's Subscription-Based Corporate Video Services Outperform Traditional Video Agencies, Freelancers, and In-House Teams

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

9 Popular Types Of Brand Videos

1. Origin Story Video: Connect with Your Audience Through the Story of Your Brand’s Beginning  

Consumers are more likely to be receptive to your brand if they know its values and beliefs. What better way to communicate those values than an origin story video? An origin story video tells the story of how your brand started. 

It introduces viewers to your brand’s core identity, fostering a deep connection between it and viewers. You can create origin stories in short documentaries, archived videos, photos, interviews with executives or founders, or animated films like the LEGO Group produced.  

2. Case Study Videos: Build Trust with Your Audience  

Eighty-one percent of consumers would consider how much they trust a brand before purchasing. How can you build more trust with your target prospects? Start with case studies of your success with previous customers. It is even better to combine the power of case studies with the engagement potential of video. 

If you are looking for inspiration, this case study video from Slack is a great place to start. Sandwich Video Inc. shares how Slack has helped their business in this video.  

3. Explainer Video: Educate Your Audience on Your Products and Services  

Creating explainer videos is ideal if your products or services aren’t easily understood. 96 percent of consumers have learned more about a product or service by watching explainer videos. 

Explainer videos educate your top-of-the-funnel viewers about your products or services. They can be instrumental in lead generation and building brand awareness. Dollar Shave Club’s explainer video is a great example.  

4. Animated Video: Infuse Fun and Humor into Your Brand Story  

Animated videos convey their message using computer-generated: 

• Effects
• Designs
• Illustrations
• Drawings

They can be immensely engaging since they provide eye-catching visuals and great storytelling. 

You can even use them for ‘boring’ topics to infuse fun and humor. This video by the Dubai Association Center is among the best-animated branding video examples.  

5. Product Video: Introduce Your Audience to Your New Product  

As the name suggests, product videos help businesses introduce their products to viewers through branded content. You can use product branding videos to build brand awareness and showcase product features, benefits, and perks while incorporating an element of brand storytelling. 

Your demonstration videos should feature a charismatic host who passionately discusses the product. You can include a brand ambassador or influencer to make your product videos more credible and authoritative. Among the best branding video examples in this category is Gorilla Glue Company’s video about their Gorilla Mounting Tape.  

6. Company Culture Video: Attract Top Talent by Showcasing Your Business’s Values  

Company culture videos highlight the intangible values at the core of your business’s function. These values are pivotal to attracting great talent. For example, 77 percent of job seekers consider an organization’s culture before sending a job application. 

One of the best ways to create company culture is to interview your most passionate employees. Since your employees know your brand best, they are the perfect advocates for your culture. For example, consider this company culture brand video by Capital Heating & Cooling.  

7. Customer Testimonial Video: Leverage Social Proof to Build Trust  

Consumers are often interested in other customers’ experiences when buying. Sixty-six percent of consumers are more likely to purchase a product once they find positive social proof on social channels or elsewhere. Customer testimonial videos help brands showcase their impact on their customers’ lives. 

The goal is to have customers explain how using your products or services helped them overcome a challenge. For example, Blue Corona does excellent in this customer testimonial brand video.  

8. Company Event Videos: Strengthen Brand Loyalty Through Highlights and Recaps  

Ninety-three percent of respondents in a survey by Bizzabo said that events help customers form a strong connection with brands. For this reason, event videos are great for customers who missed or haven’t attended your company events. Event videos either recap what happened at an event or build hype for future events. 

They are the perfect solution for businesses looking to increase their event attendance rates and brand loyalty. ITWorx’s video of its annual corporate event is an excellent example of this type of branded content.  

9. Behind-the-Scenes Video: Build Trust and Connect with Your Audience  

Besides building consumer trust, behind-the-scenes videos can create a strong connection with your audience. These videos show viewers the non-publicized part of your business and its processes. 

The more you involve customers with behind-the-scenes content, the more invested they become. For example, Sipsmith Distillery does a great job in its behind-the-scenes video, showing the world the process of creating its gin.

10 Best Tips To Create Amazing Brand Videos

1. Define Your Brand’s Message

The first step to creating a successful brand video is clearly defining your message. To do this, identify the core values and unique selling points that set your brand apart. 

‍Is it innovation, quality, or customer service that defines you? 

Using Storytelling to Create Emotional Connections and Build Trust in Your Brand Message

Your message should resonate deeply with your target audience. Consider integrating storytelling elements into your brand message. People connect with stories far more than abstract statements or factual data. By framing your key messages within a relatable narrative, you invite viewers to engage emotionally. You want them to feel something when they see your brand in action, which can lead to more significant attachments and trust. 

2. Understand Your Target Audience

Understanding your target audience is pivotal to crafting a compelling brand video. Knowledge is power! Dig deep into their: 

• Demographics
• Interests
• Pain points

Who are they? What motivates them? Consider their habits online and how they consume video content. This information is invaluable in tailoring your messaging effectively. Audience insights can also influence the tone and style of your video. 

A younger audience might prefer dynamic visuals and upbeat music, while a more mature crowd may appreciate a sophisticated approach. By aligning your video’s format with audience preferences, you're more likely to capture their attention and cultivate a loyal viewership.

3. Choose the Right Format and Style

Once you've defined your message and audience, it's time to decide on the format and style of your brand video. Options range from animated explainer videos to live-action narratives, offering different advantages. Animation can simplify complex ideas, making them easily digestible, while live-action can add authenticity and relatability. 

Think about the length of your video. Short, punchy videos often perform better on social media, whereas longer formats may be suitable for detailed storytelling on platforms like YouTube. Regardless of your choice, ensure consistency in style to strengthen brand recognition across all your videos.

4. Scriptwriting and Storyboarding Essentials

Scriptwriting is where the magic begins, where you bring your brand's message to life. A well-crafted script lays the foundation for a cohesive and engaging narrative. Start with a hook that captivates your audience and keeps them interested. Maintain a logical flow to ensure clarity and keep your viewers engaged from start to finish. 

Storyboarding is a crucial step in the pre-production process, in addition to scripting. It acts as a visual guide, mapping each shot and ensuring a smooth filming process. Each frame should tell a part of your story, and storyboards allow you to visualize how the script translates into visual content. 

The Role of Thoughtful Dialogue in Enhancing Brand Voice and Staying On-Budget During Video Production

This can save you time and resources during production, keeping your video within budget and on track. Don’t forget the importance of dialogue. Whether you're using voiceovers or on-screen characters, the language you choose matters. It should reflect your brand's voice and make your audience feel at home. Craft each line carefully to ensure it resonates with your viewers and reinforces your core message.

5. Select the Appropriate Visuals

Visual elements are critical in video production as they evoke emotion and enhance storytelling. When selecting visuals, consider how they complement your brand’s message and target audience. High-quality imagery, compelling colors, and consistent branding help reinforce the message effectively. 

Don’t shy away from integrating user-generated content or testimonials. This authenticity can significantly elevate your brand’s credibility and make your audience feel more connected. Always choose visuals that tell a story and cater to your target audience to maximize engagement.

6. Incorporate Effective Branding

Branding is not just a logo; it encompasses the overall experience you provide to your audience. When creating your brand video, it’s essential to embed strong branding elements seamlessly throughout the video. This includes logos, color schemes, and fonts matching your brand identity. 

Consider the emotional connection your branding can create. Colors evoke feelings—blue can relay trust, while red can prompt excitement. By consciously weaving these elements into your video, you reinforce brand recognition and establish a stronger emotional bond with your viewers.

7. Production Quality and Equipment Decisions

Production quality can make or break your brand video. Investing in the right equipment and understanding the necessary techniques are paramount to creating a polished and professional-looking video. While high-end cameras are great, don’t overlook the basics, like lighting and audio quality, which are equally important. 

If your budget allows, consider hiring professionals or freelancers. Their expertise can significantly enhance your production value and ensure each element aligns with your vision. If hiring isn’t an option, conduct sufficient research and practice to ensure you have a solid grasp of filming techniques.

8. Editing and Post-Production Techniques

Editing is where your brand video truly comes together. Ensuring a smooth flow and maintaining viewer engagement throughout the video is essential. Utilize various editing techniques, such as: 

• Transitions
• Effects
• Pacing
• To enhance storytelling

Remember, editing can evoke emotions based on how you sequence and present your shots. During post-production, also prioritize sound design. Good audio quality can elevate the viewing experience, while poor audio can distract and distract viewers. Pay attention to background music, sound effects, and voice clarity to create a more immersive experience. All these components work together to elevate your video from good to truly memorable.

9. Strategize Your Video Distribution

Creating a fantastic brand video is only half the battle; effective distribution is key to its success. Identify the platforms where your target audience spends the most time. Whether it’s social media, email marketing, or your website, tailor your distribution strategy to match where your audience is engaged. 

Consider using snippets or teasers for social media to generate interest before the full release. These short clips can entice your audience and drive traffic to your main video. Utilize SEO techniques, such as keyword optimization for video titles and descriptions, to help your content reach a broader audience and improve its visibility.

10. Measure Success and Gather Feedback

Once your brand video is live, measuring its success is crucial. Utilize analytics to track viewer engagement, including: 

• Watch time
• Click-through rates
• Audience retention

Gathering feedback is also vital for future improvement. Encourage viewers to leave comments or participate in surveys to gain insights into their perceptions. This can provide actionable information on enhancing your future brand videography efforts and making an even more significant impact.

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Current Brand Video Production Trends

Live-Streaming: Real-Time Engagement for Corporate Video Production 

The rise of virtual events and remote work has made live-streaming a great way to connect with audiences in real-time. It's an excellent format to engage with viewers and build trust. 

Corporate video production agencies are keeping up with this trend by: 

• Investing in live-streaming equipment
• Training teams on best practices
• Partnering with live-streaming platforms to create high-quality, engaging live content 

Short-Form Video: Capturing Attention in Corporate Video Production 

Short-form video is another trend that's taken social media by storm, especially on platforms like TikTok and Instagram. Companies are using short-form videos to engage younger audiences and showcase products. It's an excellent way to tell quick stories, entertain, and cater to our ever-dwindling attention spans. 

Corporate video production agencies are keeping up with this trend by investing time and money into techniques that can: 

• Communicate information in the fastest and most effective way (like different animation styles)
• Training their teams on how to create engaging content quickly
• Getting familiar with the different aspect ratios and file sizes that each social platform needs
• Partnering with influencers and social media platforms to amplify their short-form video content. 

Interactive Video: Engaging Audiences with Corporate Video Production 

Interactive video is another trend that's gaining momentum. Companies are using it to create personalized, immersive experiences for their audiences. These can take many forms, from choose-your-own-adventure-style videos to quizzes and polls embedded within the video. 

Corporate video production agencies are keeping up with this trend by investing in: 

• Interactive video tools
• Working with clients to develop interactive video strategies
• Training their teams to create engaging
• Interactive video content
• Exploring new ways to create personalized and engaging experiences for their client’s audiences. 

VR & AR: Creating Immersive Experiences with Corporate Video Production 

Virtual and augmented reality have been buzzwords in the tech world for a while, but they're also making their way into video production. These technologies offer new ways to tell: 

• Stories
• Showcase products
• Create immersive experiences for viewers

Corporate video production agencies are keeping up with this trend by investing in virtual and augmented reality tools, partnering with developers to create virtual and augmented reality experiences, and training their teams to develop engaging, immersive video content. 

Authenticity in Corporate Video Production: Telling Real Stories to Engage Audiences 

Authenticity is becoming increasingly important in video production. One thing is clear: audiences want to see real people and hear authentic stories, and companies that can showcase that are more likely to connect with their viewers and build trust. Though not a ‘trend’ per se—hopefully, something that sticks around—we're making positive steps towards inclusivity in video production. 

From casting diverse actors to ensuring accessibility for all audiences. Corporate video production agencies are keeping up with this trend by developing authentic and inclusive video strategies, training their teams on best practices for inclusive video production, and partnering with diverse creators to ensure that their video content reflects the diversity of their audience. 

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Corporate video production creates videos for internal and external corporate use. Internal corporate videos boost employee morale and help them: 

• Adapt to change
• Learn new processes
• Get to know new team members

External corporate videos market a business to prospective buyers, helping them learn more about an organization and its products and services. Corporate videos can boost business websites and social media pages and make great training and onboarding materials. 

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