A Simple Guide To Commercial Videography (Cost And Process)

Picture this: you’re a marketing manager at a large company and just got a huge promotion. Now, you are responsible for the upcoming internal video project to help your organization communicate a recent merger to employees. Suddenly, the cheerful video you envisioned doesn't seem so achievable. You have no idea how to create a corporate video, let alone one that will engage your audience. What if I told you you could hire a professional to tackle this project? 

Corporate video production services can make your life easier and help you achieve your goals. In this blog, we’ll explore commercial videography to help you better understand how it can benefit your business.  First, look at Moonb’s corporate video services and how they can help you meet your objectives.

What is Commercial Videography?

Commercial videography is about capturing short, captivating advertisements that pack a punch. These videos are designed to grab attention and highlight a company’s mission, product, or service engagingly and memorably. You’ve probably seen them on: 

• TV
• Streaming platforms
• Your favorite social media feeds

Unlike explainer videos or product demos that zoom in on the specifics, commercial videos are more like a teaser. They give your audience a taste—a glimpse of your brand’s value and personality. The goal? 

• To spark curiosity
• Create an emotional connection
• Leave people wanting more

Where Do These Videos Shine?

Commercial videos work best in targeted ad campaigns across multiple platforms. Whether you aim to wow people during a prime-time TV slot or catch their eye while they scroll through Instagram, a well-crafted commercial is your chance to make a strong first impression.

How Do Commercial Videos Work?

Commercial videos are all about making a lasting impression in a short amount of time. When done right, they can leave a brand etched in our memories—like the iconic PG Tips ads or the classic Cadbury’s Flake commercials that still pop into conversations years later. These videos don’t just sell a product; they tell a story, evoke emotions, and create a connection.

Why Companies Invest in Commercial Videos

It’s no secret that many companies pour significant budgets into commercial videography. Why? Because video works. It’s one of the most impactful ways to reach a target audience. Whether it’s a cosmetics brand showing off the glow factor of a new product or a car manufacturer spotlighting their latest model’s sleek design and advanced features, the video brings products to life in ways static images or text simply can’t.

What Makes a Commercial Effective?

The magic of a great commercial lies in its ability to:

• Tell a compelling story that resonates with viewers.
• Showcase the product or service in action, demonstrating its value.
• Target the right audience using data-driven platforms like YouTube or social media.
• Leave a lasting impression, even if the viewer only sees it briefly.

Creating Emotionally Engaging Commercial Videos to Drive Action and Showcase Your Brand

Commercial videos thrive on their ability to connect emotionally while delivering a clear message. Whether it’s a TV spot or a digital ad, they’re about drawing people in, sparking interest, and ultimately driving action—be it a purchase, a follow, or a visit to a website. 

So, whether you’re a global brand or a startup, a well-crafted commercial video can be a powerful tool to captivate your audience and showcase your brand like never before. 

Corporate Video Production Services by Moonb.io: Elevate Your Brand with Professional Video Content

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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How To Produce Commercial Videos

Producing commercial videos that engage audiences and help businesses reach their goals requires a thoughtful approach. Here’s a look at the ins and outs of commercial video production. 

Pre-Production Essentials

Planning and preparing for the project is crucial before starting with producing a commercial video. This stage, called pre-production, involves several essential elements that must be considered to ensure a successful video production. Here are the pre-production essentials that every video production team must follow:

Concept Development and Storytelling

Concept development and storytelling are the foundation of a successful commercial video. A clear and concise concept that resonates with the target audience is essential. The concept development process involves brainstorming, ideation, and research to generate an idea that aligns with the client's objectives. 

Storytelling conveys a concept through a compelling narrative that engages the audience and effectively delivers the message.

Scriptwriting and Storyboarding

Once the concept and storytelling are finalized, the next step is to develop a script and storyboard. The script is the written version of the video that outlines the video’s dialogue, action, and visual elements. 

The storyboard is a visual representation of the script that helps to plan the shots, camera angles, and transitions. A well-written script and storyboard ensure the video production team is on the same page and help avoid miscommunication during the production phase.

Casting and Location Scouting

The casting and location scouting process involves finding the right talent and location for the video. The casting process consists of auditioning actors, models, or influencers who fit the client's requirements and can effectively deliver the message. 

‍The location scouting process involves finding the right location that complements the concept and adds value to the video. It is essential to consider factors while selecting a location, such as: 

• Accessibility
• Lighting
• Acoustics
• Other technical aspects

Essential Pre-Production Steps for Successful Commercial Video Production

Overall, pre-production is a crucial phase in commercial video production, and it sets the foundation for a successful video. By following these pre-production essentials, the video production team can ensure that the final output aligns with the client's objectives and resonates with the target audience.

Production Techniques and Strategies

Several production techniques and strategies can be employed to ensure a successful outcome in commercial video production. 

Here are some of the most important ones:

On-Set Production Dynamics

On-set production dynamics are crucial to the success of any commercial video production. This involves ensuring that the production crew is working together effectively and efficiently. It is essential to have a professional production crew that can work well together and communicate effectively to ensure everything runs smoothly. 

This includes: 

• The director
• Cinematographer
• Lighting crew
• Other important crew members

Live-action vs. Animation

Regarding commercial video production, there are two main types of videos: 

• Live-action videos involve real people
• Animation videos are created using computer-generated imagery (CGI)

Both types of videos have unique benefits and drawbacks, and it’s essential to choose the right one for your specific needs.

Aerial Cinematography and Lighting

Aerial cinematography and lighting are two critical aspects of commercial video production.

• Aerial cinematography involves capturing footage from above using drones or other aerial equipment. This can provide a unique perspective and add visual interest to your video. 
• Lighting is also crucial to the success of any video production, as it can set the mood and tone of the video. Professional lighting can create a polished and professional look for your commercial video.

Professional Production Techniques for High-Quality Commercial Video Creation

Many production techniques and strategies can be employed to ensure a successful commercial video production. By working with a professional production crew and utilizing the right tools and techniques, you can create a high-quality video that effectively communicates your message to your target audience.

Post-Production and Editing

After filming, the next step in commercial video production is post-production. This is where the raw footage is edited and polished to create a final product that meets the client's expectations. Post-production involves several stages:

Video Editing and Visual Effects

Video editing is selecting and combining the best footage to create a cohesive story. Editors use video editing software to cut, trim, and arrange footage into a sequence that effectively tells the story. 

They also add visual effects to enhance the video’s visual appeal, such as: 

• Color correction
• Color grading
• Special effects

Graphics, Animation, and Music

Graphics and animation can add visual interest to a commercial video. Animations can explain complex concepts or illustrate a point, while graphics can display text or highlight important information. 

Music is also an essential element of commercial video production. It can set the video’s tone and mood and help convey the message.

Ensuring Message Consistency

One of the most critical aspects of commercial video production is ensuring message consistency. The message should be clear and consistent throughout the video and aligned with the client’s brand message and values. This can be achieved by carefully selecting the right footage, graphics, and music and using appropriate voice-over or on-screen text.

Crafting Compelling Commercial Videos: The Importance of Post-Production and Editing

In summary, post-production and editing are critical steps in commercial video production. They involve several stages: video editing, visual effects, graphics, animation, music, and ensuring message consistency. 

By carefully selecting the proper footage, graphics, and music, editors can create a final product that meets the client's expectations and effectively communicates the intended message.

Distribution and Marketing Integration

Regarding commercial video production, distribution and marketing are just as important as the quality of the video itself. Choosing the right platforms and channels, integrating video with marketing goals, and measuring success and ROI are all critical components of a successful video marketing campaign.

Choosing the Right Platforms and Channels

One of the most critical decisions in video marketing is choosing the right platforms and channels to distribute your content. Social media platforms like Facebook, Instagram, and YouTube are popular choices, but it's essential to consider your target audience and where they are most likely to engage with your content. For example, LinkedIn may be better than Instagram if your target audience is professionals.

It's also important to consider the type of content you're creating and the platform's specific requirements. For example, Instagram's maximum video length is 60 seconds, while YouTube allows for much longer videos. Some platforms, like TikTok, have particular video formats and requirements that may require you to create content specifically for that platform.

Integrating Video with Marketing Goals

Video marketing should never be done in a vacuum. Integrating your video content with your overall marketing goals is essential to ensure your efforts align and work towards the same objectives. For example, if your goal is to increase brand awareness, your video content should focus on telling your brand story and showcasing your unique value proposition.

It's also important to consider how your video content fits your marketing funnel. Are you using video to generate leads, nurture prospects, or close sales? Understanding where video fits in your marketing funnel will help you create content that is most effective at driving results.

Measuring Success and ROI

Measuring success and ROI is critical to understanding the impact of your video marketing efforts. Metrics like views, engagement, and shares can give you an idea of how your content resonates with your audience. In contrast, more concrete metrics like leads generated and sales closed can help you determine the true ROI of your video marketing efforts.

Establish clear goals and KPIs before launching any video marketing campaign so that you can measure success against those benchmarks. A platform like Google Analytics can help you track how video content impacts your website traffic and engagement.

How Much Does Commercial Videography Cost

The cost of commercial videography can vary significantly between projects. On average, a straightforward video produced by a mid-range video production company will set you back somewhere between $5,000 and $10,000. This is perfect if you're after something clean, professional, and straightforward.

But if you're dreaming big—a script that requires professional actors, custom music, cutting-edge gear, and serious post-production magic—be ready to budget well beyond $10,000. High-end productions can easily climb into the tens of thousands.

Why Do Costs Vary So Much?

A big chunk of the price comes down to the project’s complexity. Factors like: 

• The crew size: Are you hiring a lean, three-person or Hollywood-style production crew?
• Location: Shooting in a studio is one thing, but shooting on-location in another city or country adds travel and logistical expenses.
• Timeline: Rushed projects cost more. If you need a quick turnaround, prepare to pay a premium.
• Experience: Veteran teams with stellar portfolios may charge more than newer teams, but you often get what you pay for in terms of quality.

What are the Hourly Rates for a Commercial Video Production Team? 

The average hourly cost of hiring a video production team is between $100 and $149. This rate typically includes pre-production (like planning and storyboarding), production (the actual shoot), and post-production (editing, sound design, and color correction).

Commercial videography is an investment that can significantly boost your brand’s visibility and appeal, but it’s crucial to balance your creative vision with your budget. Whether you’re looking for something simple or an all-out cinematic masterpiece, clearly communicate your goals and priorities with your video production team to get the best bang for your buck. 

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Benefits of Commercial Videography for Businesses

Build Your Brand with Corporate Video Production

Brand awareness is the actionable goal of marketing. The more people who recognize your business, the better. Video production for business helps you get there faster. Not only does video help with conversions, but it’s also a powerful way to communicate your unique selling point to your target audience. 

Video becomes a vivid storytelling platform where your one-of-a-kind tone of voice, style, and messaging can connect with audiences and communicate your brand values and identity. Once your ideal customers have gotten to know you and trust who you are, they are more likely to convert and become brand advocates. And it can all start with beautifully executed and single-message-focused corporate video content.    

Engage Your Customer with Compelling Corporate Video

The options for creating high-quality video content are endless, and the ways to reach customers are even more so. Well-produced corporate videos can grab your audience's attention, whether distributed via your website, social media platforms, webinars, or email marketing (such as the example from BambooHR). 

Think like your customer and ask yourself the following questions before investing in video production services: 

• What would make you trust yourself and your business, products, or services? 
• What makes you watch a video from beginning to end? 
• If you’re distracted after 5 seconds of watching a video, what would make you watch to the end? 
• What is your intended call to action – sign up, share, buy, etc? 
• Be clear and to the point. What would make you connect with a brand, product, or service? Think personality, tonality, unique brand promise, etc. 

Maximizing Video Engagement: Measuring Success and Boosting Audience Interaction

Most companies and businesses view video engagement success rates to include overall impressions that have resulted from some form of engagement, including: 

• Views
• Likes
• Comments
• Shares

Set up those metrics before creating and sharing your video content to ensure everyone is measuring from the same page. 

Numerous social media studies have proved that video content is more likely to engage audiences than static text or images. A well-produced corporate video can attract your audience and keep them engaged for longer. At the same time, it gives you a platform for communicating complex info in a visually pleasing, easily digestible, and shareable format.    

Showcase Your Strengths Through Corporate Video Production

Utilizing the power of brand storytelling through corporate video production to showcase your company’s expertise will enhance your overall marketing communication efforts. Demonstrating your industry knowledge, your team’s unique skill set, or your commitment to quality in the workplace are all success factors that you can highlight to position your business as an industry leader. 

Authentic Brand Storytelling: Engaging Customers with Behind-the-Scenes Corporate Videos

Customers trust companies that speak with authority but also speak their language. Why not put your team behind the camera—if they are comfortable in such a setting—and show your customers who the hard-working, dedicated teams are behind your business’s success? 

Another successful way to reach your target audience is to show prospective customers who are engaging with your brand or product so that they can imagine themselves in their shoes. Brand storytelling, the Airbnb way, makes all of us dream of connecting more meaningfully through video.    

Help Marketing Work Smarter with Corporate Video

You and your team don’t want to work harder but brighter video offers a versatile solution as it can be used across multiple platforms, including your website, social media, email marketing campaigns, and more. Another big tick mark for video production is its measurability and shareability. 

Videos are easy to track and measure, making those reports and analytic figures instead appealing. It’s good to note that not all videos are created equal, but each format has its appropriate place. We’ll cover the types of corporate videos extensively, but for now, here’s a glance at the types of videos companies create, according to the Wyzowl report.    

Boost Online Engagement with Corporate Video

Here’s the scenario: You’ve invested in professional corporate video production, and you’ve put your videos out there on your website, on YouTube, and via your social media channels. You wait with anticipation for the numbers to climb. Initially, it does, but then your views seem to plateau, and you've no idea why. VSEO could be the issue. 

Mastering Video SEO: Tips for Optimizing Your Videos with Neil Patel’s Insights

Video Search Engine Optimization (VSEO) is your missing ingredient, and below are a few tips that could help, as created by the well-known marketing personality Neil Patel. According to Patel, VSEO is crucial to getting as many eyes on your videos as possible, whether you’re optimizing for search engines or social media search algorithms. 

Here are three SEO rules to follow: 

• Create custom video thumbnails that are human-centric & informative. 
• Include a video transcript. 
• Write engaging headlines and descriptions. 

There’s a lot more to video SEO than we’ve covered here, and if you’re interested in learning more, you can check out Neil Patel’s The Secret Guide to VSEO.

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is not your typical corporate video production company. We offer a flexible, subscription-based model for seamless project management integration via: 

• Trello
• Slack
• MS Teams

Instead of waiting weeks or months for your corporate video project to be completed, with Moonb, you can get your video content fast without sacrificing quality. We’ll kick off your project with a strategy call to determine your goals and objectives, and then we’ll create a custom outline to follow. 

We’ll produce your corporate video and deliver your content on time and budget. Our unique approach to corporate video production will take your content to the next level. 

What to Expect From Your Corporate Video Production 

When you partner with Moonb for your corporate video needs, you can expect a professional, reliable, and efficient process from start to finish. After you start your free trial, we’ll schedule an introductory call to discuss your project and understand your style preferences. 

From there, we’ll develop a corporate video outline and share it with you for approval. We’ll create your video, and you’ll receive opportunities for feedback along the way. We’ll deliver your corporate video on time and with a polished, professional look that meets your business goals. 

Corporate Videos Create Engaging Marketing Content 

There are many ways to elevate your marketing initiatives, but few are as effective as corporate video production. For good reason: 87% of marketers now use video as a marketing tool. Video content is: 

• Engaging
• Easy to consume
• It helps break down complex information

Most importantly, it drives results. Research shows that including video on a landing page can boost conversions by up to 80%. Corporate video services can help businesses create engaging content that educates their audience and builds trust.

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