A Complete Guide To Corporate Event Video Production

Every corporate event has a story to tell, from company milestone celebrations to product launch parties. Corporate video production helps capture these narratives in a way that resonates with target audiences. That’s why the corporate world has embraced corporate event video production as a powerful communication tool. However, despite this growing popularity, many businesses still struggle to produce compelling event videos. This article will offer valuable insights to help you achieve your goals, such as learning about corporate event video production and confidently tackling your next project.

At Moonb, we specialize in corporate video services that help businesses like yours achieve their goals. So, whether you want to learn about corporate event video production or need help with an upcoming project, we’ve got you covered. 

What is Corporate Event Video Production?

Corporate event video production focuses on capturing the essence of business gatherings such as: 

• Product launches
• Company retreats
• Conferences and more

This type of video production helps document: 

• The event
• Promotes your brand
• Engages audiences
• Communicate your vision effectively

What’s Included in Corporate Event Video Production?

A common misconception is that corporate event videos only cover live recordings of the main event. In reality, they encompass much more. Any visual content that tells the story of what happened before, during, or after the event falls under this category. 

Why Invest in Corporate Event Video Production?

Corporate event videos aren’t just documentation; they’re a tool for storytelling. They help you:

• Showcase your brand’s personality and culture. 
• Engagingly promote your products or services. 
• Highlight achievements and milestones. 
• Connect with your customers and broader target audience. 

From increasing event visibility to creating content that lives on long after the day ends, corporate event video production ensures your event has a lasting impact.

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Why Your Corporate Event Needs Videos

Corporate events are about more than just gathering people in a room—they’re opportunities to amplify your: 

• Brand’s message
• Connect with your audience
• Create lasting impressions

Incorporating video production into these events takes everything to the next level. Here’s why:

Expand Your Event’s Reach

Not everyone can attend every event, but video can bring the experience to a broader audience. Sharing event highlights or live-streaming sessions on social media, your website, or email campaigns exposes your brand to people who weren’t in the room. Suddenly, a single-day event can resonate far beyond the venue.

Promote Future Events

A well-produced event video becomes an invaluable marketing tool for your next big gathering. Think of it as a highlight reel of your brand at its best:

• Enthusiastic attendees
• Insightful speakers
• Engaging activities

Sharing clips in ads, emails, or landing pages builds excitement and FOMO, encouraging more people to join next time.

Create Scroll-Stopping Social Media Content

Let’s face it: social media thrives on visuals, and event videos are pure gold. Short clips featuring behind-the-scenes moments, exclusive interviews, or key highlights let your audience see the human side of your brand. Plus, sharing the energy and excitement of the event can spark genuine engagement and build stronger connections with your followers.

Enhance Your Website’s Storytelling

Videos on your website do more than just look good—they show potential customers and partners what your brand is all about. Event videos bring your brand’s culture, achievements, and initiatives to life engagingly, whether it’s: 

• A product launch
• A thought-leadership conference
• A team-building retreat

Add Value to Email Marketing

Your event doesn’t end when the last guest leaves—it becomes a treasure trove of content. Segmenting videos into emails allows you to share exclusive insights with your audience. 

A standout keynote session can become one email, while snippets of networking moments or breakout sessions can inspire others. It’s a way to keep the conversation going long after the event ends.

Strengthen Media Coverage

Want to get noticed by industry publications or blogs? Event videos are an excellent way to catch their attention. Whether it’s a comprehensive recap or quick soundbites highlighting key takeaways, media outlets can use your content to feature your brand.

Boost Internal Communication

For larger organizations, having every team member attend events is often impossible. Video production bridges the gap, ensuring employees stay informed and aligned with your company’s achievements and goals. It’s a great way to boost morale and highlight your company culture.

Attract Sponsors and Partners

Event sponsorship is all about visibility, and video production provides just that. Featuring your sponsors prominently in event highlights or dedicated sponsor videos can demonstrate the value they gained. It’s a compelling way to attract more sponsors for your next event.

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6 Types Of Videos You Can Create For Your Corporate Events

1. Event Recap Videos: Capture the Energy of Your Corporate Event

Event recap videos distill the essence of an entire corporate event into a concise and compelling narrative. They offer a comprehensive overview of the event: 

• Highlights
• Keynote speeches
• Panel discussions
• Attendee reactions

It encapsulates the energy and excitement of the occasion.

Creating Memorable Event Recap Videos: Capturing Highlights and Enhancing Engagement

Event recap videos typically include:

• Highlights of Keynotes and Sessions: Clips from the most impactful speeches and sessions, capturing key takeaways and memorable quotes.
• Attendee Reactions: Interviews or candid shots of attendees sharing their experiences and insights, providing a personal touch.
• Visual Storytelling: A mix of wide shots, close-ups, and dynamic angles to capture the venue’s atmosphere and the event’s scale.
• Engaging Soundtrack: Music that complements the video’s mood, enhancing the overall viewing experience.
• Call-to-Action: Encouragement for viewers to attend future events or engage further with the organization.

These videos are often shared on social media, company websites, and email newsletters, making them powerful tools for extending the event’s reach and impact.

2. Speaker Highlight Reels: Shine a Light on Your Corporate Event's Experts

Speaker highlight reels showcase featured at the event the following: 

• Expertise
• Charisma
• Insights of the keynote: some text
  • Speakers
  • Panelists
  • Industry experts 

These videos serve as valuable marketing assets, helping event organizers promote future events and attract attendees by spotlighting the caliber of speakers.

Showcasing Speaker Impact: Creating Engaging Highlight Reels for Promotional Success

Speaker highlight reels typically include:

• Key Excerpts: Powerful, memorable quotes and key points from the speaker’s presentation.
• Visuals: Dynamic camera angles and close-ups to capture the speaker’s expressions and gestures.
• Contextual Footage: Scenes of the audience’s reactions, emphasizing the speaker’s impact.
• Graphics: On-screen text or animations to highlight important points and make the video more engaging.

These reels can be used in promotional materials for future events, on social media to generate interest, and on company websites to showcase the quality of content provided at the event.

3. Product Launch Videos: Unveil New Products in Style

Product launch videos generate buzz and excitement around new products or services introduced at corporate events. They combine storytelling, visuals, and demonstrations to communicate the products effectively: 

• Value proposition
• Features
• Benefits

It captivates the audience and drives interest.

Creating Impactful Product Launch Videos: Showcasing Innovation and Driving Engagement

Product launch videos typically include:

• Narrative: A compelling story that highlights the problem the product solves or the innovation it brings.
• Demonstrations: Detailed demonstrations of the product in action, showcasing key features and benefits.
• Visuals: High-quality visuals and animations to make the product look appealing and modern.
• Customer Testimonials: Endorsements from early users or beta testers to build credibility.
• Call-to-Action: Information on how to purchase or learn more about the product.

These videos are often used in marketing campaigns, social media promotions, and product landing pages to drive sales and engagement.

4. Testimonial Videos: Capture the Success Stories of Your Corporate Event

Testimonial videos feature testimonials and endorsements from satisfied customers, industry partners, or attendees who have benefited from previous corporate events.

These videos serve as powerful social proof, building credibility, trust, and confidence in the event’s value proposition and fostering community among potential attendees.

Creating Engaging Testimonial Videos: Showcasing Authentic Experiences for Impactful Marketing

Testimonial videos typically include:

• Personal Stories: Real-life stories from individuals who have experienced significant benefits from the event or product.
• Authenticity: Genuine and unscripted testimonials that build trust and relatability.
• Diverse Perspectives: Testimonials from various attendees or users to showcase different benefits and use cases.
• Visuals: Footage of the speakers at the event, using the product, or in their everyday environments to provide context.

These videos effectively use marketing materials, websites, and email campaigns to build trust and encourage sign-ups or purchases.

Showcasing Event Success: How Adobe Summit Uses Testimonial Videos to Build Engagement and Credibility

Example: Adobe Summit Customer Testimonial Videos
Adobe Summit, an annual digital marketing conference, incorporates testimonial videos from industry professionals and Adobe customers.

These videos feature attendees sharing their success stories, experiences, and insights from attending the event. For instance, a digital marketing manager might discuss how Adobe’s tools helped streamline their campaigns, or a CEO might discuss networking opportunities and partnerships formed at the Summit. These testimonials resonate with prospective attendees, illustrating the tangible benefits of participation and enhancing the event’s reputation.

5. Behind-the-Scenes Videos: Showcase the Hard Work Behind Your Corporate Event

Behind-the-scenes videos offer a glimpse into the preparation, setup, and execution of corporate events, providing audiences with an insider’s perspective and fostering transparency and authenticity.

These videos humanize the event experience, showcasing the dedication, teamwork, and creativity of the organizers and contributors behind the scenes.

Behind-the-Scenes: Capturing the Hard Work and Excitement of Event Preparation

Behind-the-scenes videos typically include:

• Preparation: Footage of the event setup, from venue preparation to technical rehearsals.
• Teamwork: Clips showing the event staff and volunteers working together to bring the event to life.
• Interviews: Short interviews with organizers, staff, or speakers sharing their thoughts and experiences.
• Candid Moments: Unscripted moments that capture the genuine atmosphere and excitement of the event preparation.

These videos are engaging for audiences who enjoy seeing what goes into producing large-scale events and can build anticipation and appreciation for the effort involved.

Inside Google I/O: Exploring the Behind-the-Scenes Journey of a Major Developer Conference

Example: Google I/O Behind-the-Scenes Coverage
Google’s annual developer conference, Google I/O, releases behind-the-scenes videos that offer viewers a sneak peek into the event’s production process. These videos might feature: 

• Technical rehearsals
• Main stage setups
• Backstage interactions with speakers and attendees

For example, a behind-the-scenes video from Google I/O could show engineers testing the latest products, the event team coordinating logistics, and candid moments of speakers preparing for their presentations.

These videos offer valuable insights into the meticulous planning and execution involved in staging a large-scale event, adding a layer of transparency and authenticity to the conference.

6. Interactive and Virtual Event Experiences: Engage Your Attendees with Interactive Video

With the rise of virtual and hybrid events, interactive video experiences have become increasingly prevalent.

These immersive videos leverage interactive elements such as polls, quizzes, and live chats to engage: 

• Remote attendees
• Facilitate audience participation
• Recreate the interactive nature of in-person events in a virtual environment

Enhancing Virtual Events: Creating Engaging and Interactive Experiences for Remote Audiences

Interactive and virtual event experiences typically include:

• Live Streaming: Real-time broadcasting of sessions and keynotes to engage remote attendees.
• Interactive Elements: Features like live polls, quizzes, and Q&A sessions to facilitate audience participation.
• Networking Opportunities: Virtual networking lounges or breakout rooms where attendees can connect and interact.
• On-Demand Content: Recorded sessions for later viewing to accommodate different time zones and schedules.
• Engagement Analytics: Tools to track viewer engagement and interaction, providing valuable insights for organizers.

These videos are essential for maintaining engagement in virtual and hybrid events, ensuring remote attendees have a rich and interactive experience.

9 Best Tips To Make Your Corporate Event Video Production Successful

1. Define a Clear Objective

With so many different types of event videos, you need to clearly understand what you want to achieve from each video you make. Decide if you wish to create awareness, recap past events, or promote your upcoming event. Then, based on your goals, you can choose the event video type that most suits you.

2. Distribute Your Videos Widely

After you have created a video and are ready to go, the next step is distributing it across various mediums. Knowing where and when to post your event videos can be crucial in getting more engagement with your content. 

You can use an event video by posting it on your landing page, creating an email campaign, and sharing it on social media or within the event platform. Using popular channels amongst your target audience is ideal to get your promos to the right people.

3. Know Your Audience

It is pertinent to deeply understand your target audience, where they’re coming from, and what they want to see in a video promo. If you don’t understand your audience’s key demographics or interests, you will likely miss the mark on messaging. 

Research customer personas and their pain points and address them in your promotional videos. Ensure you align your goals with your target audience’s goals and speak in a tone that resonates with them the most.  

4. Create a List of Must-Have Shots

You must plan if you plan to shoot an event highlight video or something popular, such as an event highlight reel for an in-person event. 

‍Creating a storyboard before the event starts and listing all crucial events throughout the day is always great. Clear your schedule so you don’t miss filming essential events like a keynote session, opening or closing remarks, etc.

5. Add Captions and Subtitles

During the post-processing stages of your footage, optimizing it for online viewing and a global reach is essential. You must add accessibility elements to your videos to make them more inclusive for all your audiences. This can include: 

• Translations
• Closed captions
• Transcriptions
• Subtitles

6. Capture B-Roll 

A B-roll is any extra footage that you will shoot during the event. This can include shots of audience members, speaker session candids, recordings of activities, or more. It doesn’t have to make sense at the time, but you will thank yourself later by recording everything that you can. 

The more footage you have, the more content you can later create from it. It will be much easier for a video editor to create an impressive highlight reel from the extended footage.

7. Leverage the Power of AI

AI-powered event marketing tools like ChatGPT can reduce the time and effort required to create video scripts and storyboards. You can also create more promotional materials by reducing the time to market for each video. If you are hosting on vFairs, you can benefit from our AI assistant to create promotional content within the event platform and push out more videos faster. 

8. Use SEO Best Practices for Titles & Descriptions

Search engine optimization (SEO) can be crucial in getting more video views when you post them on social media channels like YouTube. Keyword research through tools like SEMrush, 

Ahrefs or Google Trends can help you get started. Using the correct search terms in the script, video title, and description will help you rank higher, thus giving you more organic traffic for your video.

9. Keep an Eye on Analytics

Posting a video doesn’t mean it is the end of the road for you. You must also monitor how it’s doing in the short and long term. If there is no engagement with the video, you may need to rethink your strategy and make some enhancements.

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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