23 Examples Of Great Corporate Training Videos For Employees
Picture this: Your company’s last training session was a snooze fest. Employees dreaded attending. Some even skipped it altogether. After all, who wants to watch a two-hour training video starring their boss? Corporate video production are a great place to start if you want to avoid this awkward scenario. They allow you to present information in a fun and engaging way that won’t disturb your employees. This article will help you get the ball rolling by providing tips, examples, and valuable insights on corporate training videos.
Moonb's corporate video services can help you create engaging training videos that match your vision and goals. We'll work with you every step of the way to make the process as smooth as possible.
Why Make Training Videos?
Video training provides benefits that text-based learning materials lack. Two out of three employees absorb information 7% faster and complete tasks better when instructions are provided visually.
According to Google, learners are 3x times more likely to watch a YouTube video tutorial than to read a product manual or instructional document.
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5 Types Of Employee Training Videos
1. Welcome & Onboarding Videos: Get New Hires Excited About Your Company
Starting on the right foot is crucial. Welcome videos are designed to introduce new hires to your company before their first day, easing those jitters. Featuring your CEO or leadership team is a great way to personalize the experience and reinforce the company’s:
- Vision
- Culture
- Values
These videos provide essential information, such as company history and goals, and highlight employees’ role in achieving success. Think of them as a digital handshake that sets the tone for a long-term relationship.
2. Company Policies Videos: Make Learning the Rules Engaging
Let’s face it—reading through pages of company policies isn’t exactly thrilling. Videos can make this process much more engaging and digestible. They can simplify complex policies, presenting them in a way that’s clear and easy to remember.
Another perk? Employees can watch and rewatch these videos anytime, ensuring they’re always up-to-date with the rules and guidelines.
3. Department Overview Videos: Introduce New Hires to Every Team
Every department has a role in the company’s success. These videos introduce new hires to each department, explaining their goals, functions, and how they contribute to the bigger picture. It’s a great way to foster cross-departmental understanding and get employees excited about their specific roles and the impact they’ll have.
4. Screenshare Tutorials: Create Step-by-Step Training Videos for Software
Training employees on software or digital tools? Screenshare tutorials are your best friend. These videos show step-by-step walkthroughs of:
- Applications
- Websites
- Processes
Tools like Loom make it easy for managers or subject-matter experts to record their screen, camera, and voice to create guided tutorials. These are invaluable for onboarding, allowing new hires to learn at their own pace and revisit the content as needed.
5. Scenario Training Videos: Teach Employees How to Handle Specific Situations
Sometimes, the best way to learn is by doing—or at least seeing how others handle real-world situations. Scenario-based videos simulate challenges employees might face, such as handling a demanding customer or solving a workplace conflict.
These videos can include live-action roleplays or scripted enactments showcasing proper responses and actions. They’re especially effective for customer-facing teams like sales and support, helping them gain confidence in handling tricky situations.
How Moonb's Flexible Video Production Model Transforms Corporate Content Creation
Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via:
- Trello
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Moonb stands out as a superior alternative to traditional:
- Video agencies
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Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.
23 Examples Of Great Corporate Training Videos For Employees
1. How Gong’s Video on Objection Handling Makes Training Videos Engaging
Gong’s sales training video is a great example that can inspire your videos. Nearly 30 minutes long, this detailed training video example teaches salespeople the art of handling sales objections like a pro. This presentation video gives employees a walkthrough of Gong’s seven stages in its B2B sales process. The presentation includes text and visual elements to keep the video informative yet light. Since it’s a long video, a summary section at the end reinforces all the information to help viewers retain most of it.
What makes this training video example effective? This presentation-based video presents static content, keeping viewers’ focus on the audio and increasing learning retention. The video comes with a slide deck that employees can download and use as a job aid anytime they’re on an actual sales call. The video conveys its solutions through real-life scenarios, which makes the message more actionable.
2. How Vyond’s Video on Mental Health in the Workplace Makes Training Videos Engaging
This training video from Vyond focuses on mental health in the workplace. It’s an animated video that speaks directly to managers, especially those leading remote training teams. The video explains why mental health has become an essential workplace discussion topic.
It then highlights a few ways in which managers can support their employees. The video presents reasonable solutions on such a critical, timely subject.
How Targeted Messaging and Role-Play Enhance the Impact of Training Videos
Its minimalistic animation, slow music, and empathetic narration make the 2-minute video a thought-provoking watch. What makes this training video example effective? The video addresses only one specific target audience (managers) and delivers relevant information for this audience.
The voice change in the audio shows a role-play format, making it easier for managers to embrace the main message. The video proposes several solutions and tells employees about the company’s mental health program.
3. How PwC’s Video on Diversity and Inclusion Makes Training Videos Engaging
PwC presents a unique take on diversity and inclusion training with this concept video. It’s intended for all workplace employees and conveys a strong message regarding diversity. The video uses storytelling to tell a gripping story and tell employees where they might be going wrong—intentionally or unintentionally.
It also ties ethnic and racial discrimination to our cognitive capabilities and highlights how we’re wired to think a certain way.
Emotional Storytelling and Realism in Effective Training Videos
Ultimately, the video calls for self-reflection and moving beyond this thinking. What makes this training video example effective? The video brings out emotions with a strong storyline and impactful sound effects.
The message conveys new information about people’s inherent beliefs, capturing their interest until the end. The live-action video uses real people from diverse backgrounds to create a more realistic appeal and deliver a more substantial impact by the end.
4. How Airtable’s Video on Customer Research Makes Training Videos Engaging
Airtable’s 10-minute video on using its tool for customer research is an excellent employee training video example. It’s a detailed screen recording by one of Airtable’s marketing researchers for the company’s marketing and research teams. The video follows him as he explains the process of collecting and organizing customer research on Airtable.
How Structured Tutorials and Expert Credibility Enhance Training Video Effectiveness
The video also has a sales touch since it starts with a glimpse of what customer research would look like on a spreadsheet before switching to Airtable. What makes this training video example effective? The video gives viewers everything they’d need to use Airtable for customer research. It’s direct and detailed, with no fluff content.
The video wins viewers’ confidence since it’s coming from a leading researcher at the company with the expertise to show them how it’s done. The footage is neatly divided into sections covering one topic to give employees a better viewing experience.
5. How Xenium HR’s Video on Giving Constructive Feedback Makes Training Videos Engaging
This short employee training video by Xenium HR targets workplace feedback. It focuses on anyone in a leadership or managerial role who must share feedback with their colleagues. The live-action video uses role-play to show precisely what constructive feedback looks like in action.
It’s a short conversation between two people where each party conveys their views politely. What makes this training video example effective? This video is an excellent example of role-play training employees about specific scenarios. Unlike presentations and animated videos, this video gives employees hands-on training on delivering constructive feedback. The video is under 2 minutes, so employees can watch it conveniently and learn a crucial lesson.
6. How Apple’s Product Training Video Makes Training Videos Engaging
This video by Apple shows new features of Apple Intelligence designed to aid users with writing, images, Siri, notifications, and memories. It demonstrates how these new features can be efficiently used in the products users use daily while emphasizing that Apple Intelligence is designed with privacy in mind.
What makes it effective: This 5-minute product training video is compelling because it clearly and engagingly highlights privacy and showcases practical AI applications on Apple devices for users and employees.
7. How Google’s Diversity Training Video Makes Training Videos Engaging
This live-action video from Google highlights the importance of diversity and inclusion in shaping a prosperous society and workplace. It also shows diverse employees in leadership positions sharing their experiences working with Google.
What makes it effective: Employees’ personal stories create a strong connection with viewers. Google's transparency in sharing workforce data and its dedication to increasing representation demonstrate a genuine commitment to fostering diversity in the workplace. This combination of personal anecdotes and transparent data highlights their sincere efforts toward diversity and inclusion.
8. How Amazon’s Technical Skills Training Makes Training Videos Engaging
This training video teaches viewers how to set up Amazon Managed Grafana, an access management service provided by Amazon Web Services (AWS) with Okta, for seamless access control for organizations. It demonstrates the step-by-step process of setting up the tools and highlights the importance of:
- Configuring attributes
- Roles
- User access
What makes it effective: The tutorial demonstrates the setup process for Amazon Managed Grafana with Okta through a practical and detailed walkthrough. This visual guide is ideal for organizations seeking to streamline the integration of these tools.
9. How Deloitte’s New Hires Training Makes Training Videos Engaging
Deloitte’s interactive video immerses viewers in different real-life scenarios, where they can navigate the challenges firsthand.
What makes it effective: These videos simulate an experience within the office environment, allowing new hires to interact with the company's culture and values. Employees can use their problem-solving skills and learn from different outcomes.
10. How Kaspersky’s Cybersecurity Training Makes Training Videos Engaging
This cybersecurity awareness video by Kaspersky explains malware infecting computers:
- How it happens
- How to remove it
- How to prevent future infections
It also describes different types of malware and how to protect your computer from them.
What makes it effective: This video provides clear information on malware, how it infects computers, and how to protect against it. The step-by-step guide with engaging animations on removing malware and tips for prevention make it easy for viewers to understand and take action.
11. How Deloitte’s Customer Onboarding Training Makes Training Videos Engaging
This Customer Onboarding video by Deloitte shows how customers can open their accounts in 2 minutes using Deloitte Digital Bank without waiting in lines or filling out lengthy documents.
What makes it effective: This video is compelling as it demonstrates the two primary purposes of a Digital Bank—the simplicity and speed of opening an account with Deloitte Digital Bank. The video’s emphasis on using technologies like facial recognition and blockchain to create a secure digital identity makes users feel confident about the safety and security of their personal information during the onboarding process.
12. How Indeed’s Customer Service Training Makes Training Videos Engaging
This video by Indeed discusses the importance of customer service and how to improve customer service skills. It provides six tips for improving customer service skills, including:
- Active listening
- Empathy
- Problem-solving
- Effective communication
- Following company protocols
- Product knowledge
What makes it effective: The video showcases various customer service scenarios and offers practical suggestions to enhance communication skills. By illustrating real-life examples, it helps employees understand how to handle different situations with confidence and professionalism.
13. How Ernst & Young’s Information Assurance Training Makes Training Videos Engaging
This video humorously highlights the risks of sharing confidential information via unapproved email services instead of authorized ones. It demonstrates how some email services scan emails before sending, which violates the organization’s data security protocols.
What makes it effective: The video's entertaining approach keeps viewers engaged while emphasizing the importance of adhering to approved methods for maintaining data security.
14. How McDonald’s Cheeseburger Training Makes Training Videos Engaging
This quick video offers a glimpse into McDonald’s signature burger-making process. It shows the proper technique and ingredients required to make the cheeseburger.
What makes it effective: The video's first-person view helps new employees understand the kitchen's layout and the cheeseburger-making process. It also highlights details like the names of the bun parts ("crown" and "heel"), ensuring a quick understanding of terminologies.
These videos are not only informative for employees but also captivating for customers, who are intrigued by the process of how their cheeseburgers are made.
15. How Dunkin’ Donuts New Hire Orientation Makes Training Videos Engaging
In this video, Scott Fanning, a Dunkin’ Donuts Franchisee, welcomes new team members to the Dunkin’ Donuts family and shares the three goals that define the company. Fanning emphasizes that each team member is critical in achieving these goals and encourages them to have fun.
What makes it effective: This video is compelling because it establishes a personal connection by introducing the franchisee, Scott Fanning, and expressing gratitude for employees joining the team. It also clearly outlines Dunkin Donuts' goals, emphasizes the importance of customer service, and motivates employees to take pride in their work.
16. How Notion’s Tool Training Makes Training Videos Engaging
This video by Notion is a video guide on the tool’s advanced features. It explains how to use and customize databases, including creating, managing, switching between different views, and creating templates.
What makes it effective: This video contains a screencast with just a voiceover and no background music, making it easier for viewers to learn effectively without distractions. With clear instructions in this video, users will feel confident setting up and organizing workflows across projects in Notion by the end.
17. How Zoho’s Employee Onboarding Makes Training Videos Engaging
This video provides an overview of Zoho People HRMS, an HR management system that simplifies employee HR processes. It highlights features from an employee’s perspective
like:
- The dashboard
- Services
- Self-service
- Organization
- Leave management
- Attendance
- Performance management
- Timesheets
- Files
- Tasks
- Approvals
- Cases
What makes it effective: The screencast guide clearly outlines and demonstrates the different features of this software. This video is practical and helpful for new employees to streamline HR processes, making their day-to-day HR tasks more manageable and efficient.
18. How TalentLMS’ Remote Work Training Makes Training Videos Engaging
This video from TalentLMS discusses the challenges faced by eLearning teams and highlights the benefits of successful team building for online learning. It also details six essential steps for establishing effective eLearning teams, highlighting the significance of team building in an online setting.
What makes it effective: This short video is compelling because it does not include unnecessary information. It also shows the different steps engagingly with text animations and icons.
19. How Reachout’s Anti-Discrimination Training Makes Training Videos Engaging
The video discusses workplace bullying, including evident and subtle behavior aimed at workers. It suggests checking company policies, talking to trusted individuals, confronting the bully, or escalating the issue to authorities, emphasizing that no one should tolerate such mistreatment.
What makes it effective: This short video uses animation to show different types of workplace bullying. The animated characters and storytelling will evoke the viewer’s emotions, making connecting with the video’s objective easier.
20. How NVFC’s Health & Safety Training Makes Training Videos Engaging
This short video by NVFC shows firefighters’ hazards and the precautions they must take to protect themselves from toxins and cancer-causing carcinogens. It emphasizes the importance of proper gear and decontamination procedures to ensure their safety and long-term health.
What makes it effective: This video uses bright colors associated with the fire department to capture attention and convey urgency, making the information more engaging and memorable for viewers. The vibrant visuals and animations and clear and concise messaging effectively communicate key points, ensuring that firefighters understand and retain the critical information presented.
21. How Grafton Group’s Ethics & Compliance Training Makes Training Videos Engaging
This video emphasizes the importance of speaking up to protect yourself, your colleagues, and the company if you suspect fraud. It outlines the process for raising concerns about criminal activity, reputation damage, falsifying documents, etc.
What makes it effective: This video is compelling because it clearly and concisely communicates the importance of speaking up. Engaging animations help visually reinforce key points and keep viewers interested. The step-by-step process outlined makes it easy to understand how to raise concerns about potential fraud.
22. How SafetyCulture’s Food Safety Guidelines Training Makes Training Videos Engaging
This video discusses GMP guidelines for maintaining quality in producing cosmetics, food, and pharmaceuticals. It emphasizes the importance of:
- Inspections
- Quality audits
- Proper staff training
What makes it effective: The animations in this video help simplify the entire process from start to finish and keep viewers interested. By explaining the steps involved before market distribution in detail, the video ensures that employees are well-informed about the guidelines, enhancing their awareness and compliance.
23. How Sentis’ Safety Attitude Training Makes Training Videos Engaging
This video by Sentis emphasizes the impact of attitudes on workplace safety through the Attitude-Behaviour-Results (ABR) model. This model illustrates how attitudes influence behaviors, affecting outcomes or results. The video narrates the story of Mark and Sean, two workers with different attitudes towards safety. The video highlights the importance of maintaining a safety-first mindset to achieve desired outcomes at work and at home.
What makes it effective: The 3D animations used in this video make it engaging to watch. The two scenarios show varied outcomes, prompting viewers to take the training seriously.
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What Makes a Great Training Video?
Employees want training videos that are relevant to their specific jobs. Out-of-date videos or those that cover generic topics simply won’t do. Instead, they need training videos addressing their:
- Roles
- Responsibilities
- Tasks
For example, a video for a new accountant should cover the company’s policies for accounting practices and how to use any software programs to perform their job, rather than generic accounting principles. The more specific the video is to their job, the better. Also, training videos are often created for someone new to your company or a particular role. Adopting a kind, coach-like demeanor will make the viewer feel more comfortable and receptive to your training.
Make Corporate Training Videos Easy to Digest
When it comes to improving employee training, less is often more. This is especially true with video content. Employees don’t want to watch long, boring training videos. Instead, they want bite-sized, focused content that gets to the point.
Aim to create videos that are less than five minutes long and cover a very specific topic, question, or task. This will make it easier for new employees to find the training they need and complete their onboarding quickly.
Use Clear Language and Reduce Jargon
Another way to improve employee training videos is to use plain language. Avoid jargon and complex terminology that could confuse new employees. Instead, write your scripts as if you are conversing with the viewer. This will make your training videos feel more personal and approachable and help new employees understand the content better.
Include Interactive Elements to Boost Engagement
Employees don’t want to watch boring training videos. Instead, they enjoy engaging content that will hold their attention. One way to accomplish this goal is to include interactive elements within your training videos.
For instance, you can add quizzes to test employees’ knowledge as they progress through the video. You can also include clickable links to other resources or training materials and create branching scenarios, allowing employees to choose and determine the video’s outcome.
Use Storytelling Techniques to Make Training Videos Memorable
Another method for improving training videos is to incorporate storytelling techniques. Storytelling helps create a narrative for your training content that can make it more relatable and more manageable for employees to remember. You can use a variety of storytelling techniques to improve your training videos, such as:
Make Training Videos Visually Appealing
The visual design of your training videos can also impact how quickly employees learn and how much they enjoy the training experience. Use eye-catching graphics, include images of actual employees, and create visually appealing layouts for any accompanying training documents to increase engagement and improve training outcomes.
Don’t Forget the Administrative Side of Training Videos
While it’s essential to focus on creating employee-friendly training videos, it’s equally important to consider the administrative side of corporate training videos.
From this perspective, good employee training videos are:
- Polished and professional
- Affordable to produce
- On brand, both in terms of visuals and messaging
- Easy to reuse in different scenarios and for different teams
- Easy to update as policies and procedures change over time
- Easy to track and analyze as employees engage with content
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Corporate training videos are an effective solution for employee onboarding and ongoing training. They help organizations save time and money while creating a more engaging and flexible employee learning experience.
Video content enables companies to share information and easily standardize training processes across their organization. Employees can access corporate training videos anytime, anywhere, and learn at their own pace. This helps to create a more efficient training program that boosts employee and organizational performance.
Have Questions?
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
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For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
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