21 Best Corporate Video Examples To Inspire Yours

Creating a corporate video can be challenging. First, you must figure out what video type you want to make. Then, you will need to develop a creative concept and a script. Next are production logistics, including scheduling, finding a crew, scouting locations, and more. Corporate video production requires careful planning and coordination to ensure the final product effectively communicates your message and meets your objectives. Finally, once you're done filming, you must edit the footage into a cohesive video that meets your original goals. With so much to think about, it's no wonder many businesses experience overwhelming stress when it's time to produce a corporate video. Thankfully, there is a way to ease this stress: watching corporate video examples. In this blog, we'll explore the value of corporate video examples and how they can inspire your video project.
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From cheerful employee onboarding videos to engaging explainer videos, there are many different types of corporate videos. Each one has its unique structure and style. By watching examples of the video you want to create, you can get a clearer picture of what your video should look like. This will help you develop your creative concept and alleviate some of the stress of corporate video production. At Moonb, we strive for corporate video services that meet our client’s goals and captivate their audiences.

What is a Corporate Video?

A corporate video is a type of video content that companies create to promote their brand, products, or services in a visually engaging way. Unlike a typical ad focusing on one specific product, a corporate video usually offers a broader look at the company, showcasing its: 

• Values
• Culture
• Overall mission

These videos often blend interviews or “talking heads”, visuals, animations, background music, and narration to create a memorable and persuasive message. 

Exploring the Many Uses of Corporate Videos: From Marketing to Internal Communication

Corporate videos can be super versatile—they’re not just for marketing! They’re also used for internal training, recruitment, event highlights, employee communications, or product launches. So, whether it’s giving potential customers an inside peek into what makes the company tick or helping employees stay informed, corporate videos are a powerful tool for businesses to connect with their audience in a way that sticks.

Why Companies Need Corporate Videos: The Benefits of Corporate Videos

It only takes the click of a mouse (or tap of a screen) to watch a video. There’s minimal effort involved—which is why your stakeholders love them. As one of the most passive ways to consume content, videos are a prime tool for attracting quality customers and talent to your company. 

‍89% said a brand’s video convinced them to purchase a business’ product or service. Another 79% said they’d been convinced to buy or download software or apps after watching a promotional video. 

Why Corporate Videos Are a Win-Win: Engaging Audiences While Driving Business Success

Videos benefit both you and your audience as they can help to: 

1. They’re Easy to Engage With

Watching a video requires minimal effort, making it one of the most accessible ways for people to consume content. This passive experience is why stakeholders gravitate toward videos, whether they’re: 

• Customers
• Potential employees
• Investors

Videos provide information quickly and effectively, keeping your audience engaged without overwhelming them. 

2. They Drive Conversions 

Videos don’t just entertain; they influence decisions. A staggering 89% of people say a brand’s video convinced them to buy a product or service, and 79% have downloaded software or apps after watching a promotional video. Videos simplify complex ideas and demonstrate real-world benefits, making them a key driver of sales and customer acquisition. 

3. They Build Brand Credibility 

Corporate videos allow you to showcase your company’s history, mission, and values. By telling your story in an authentic and visually engaging way, you establish trust and credibility. People want to do business with brands they understand and believe in, and a well-crafted video helps bridge that gap. 

4. They Make Your Business More Accessible 

Sometimes, text-heavy content can feel overwhelming. Videos offer an alternative—a quick, digestible format for learning about your products or services. Whether it’s a product explainer, a behind-the-scenes look at your operations, or a tutorial, videos provide value in a format that’s easy to absorb. 

5. They Highlight Your Team’s Value 

A great corporate video doesn’t just showcase your product; it can also spotlight the people behind the scenes. Introducing your team humanizes your brand, showing the hard work and passion that fuels your business. This personal touch fosters more profound connections with your audience. 

6. They Showcase Your Human Side 

At its core, a corporate video is about storytelling. By focusing on your journey, values, or customer success stories, you can convey the human side of your business. This emotional connection strengthens brand loyalty and helps differentiate you in a crowded market. 

Related Reading

• Corporate Videography
• How to Create a Corporate Video
• Brand Video Production
• Corporate Animation
• Corporate Event Video Production
• Corporate Video Script
• How to Make Training Videos for Employees
• Internal Communication Video

21 Best Corporate Video Examples To Inspire Yours

1. Corporate Videos by Moonb

Moonb is a video marketing agency that offers an unlimited subscription service for video making and editing. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. 

‍Moonb has created several explainer videos using animations to help businesses better define their product offerings and relate to the audience in a much better way.

2. CISCO

Here, we’re looking at a stripped-back, minimalist take on the animated corporate video. The messaging? Sharp and concise. As for the visuals, they're straightforward, effortlessly digestible, and sidestep the visual chaos often seen elsewhere. It carries a hint of the familiar yet gracefully avoids tumbling into the abyss of that ubiquitous "Corporate Art Style" that plagues many explainer videos.

3. VIRTIANT

How do you convey a complex message without a voice-over? Just like this. This piece is a testament to animation's profound capability. At first glance, the design seems straightforward. Think again. It's a sophisticated blend of 2D and 3D concepts, executed with such finesse that it appears deceptively effortless. 

Here, art isn't just art—it's harnessed to distill the complex topic. Art in the tireless service of business. It’s a great example of that marriage of aesthetics with utility.

4. NEXMO

Advancing a notch in creative complexity, we encounter a piece that dabbles in character animation. Yet, these characters aren't relegated to performing mundane tasks (like most corporate videos); they're invested with distinct personalities and communicate in their unique voices. It's a subtle touch, yet it significantly enhances the narrative. 

The voice-over strikes a perfect balance—assertive yet likeable—guiding viewers through a journey that precisely highlights specific problems and their solutions. The incorporation of mixed media here is for more than just showing. It amplifies the message, adding layers of meaning and engagement to the narrative.

5. Zendesk 

This one is a unique corporate video. Imagine a blend where stop-motion animation, 2D animation, collages, dashboard simulations, and live and stock footage converge to weave an enthralling narrative. It's a symphony of all possible visual techniques coming together to craft a singular, compelling story. 

The narrative structure is meticulously crafted, beginning with the problem before transitioning into the brand's unique perspective. This approach is more than just creative; it's strategic, delaying the introduction of the product until 47 seconds into a 75-second video. And yet, this storytelling choice pays off, entertaining and captivating the audience's attention and building interest before the big reveal.

6. Salesforce

Boom. This live-action video puts the spotlight squarely on the customer—showcasing their diversity alongside their clientele. Every character featured in this explainer video is carefully chosen to illustrate the web of connections that underpin the business world: the intricate dance of interactions between people that drives success. 

And really, what else would one anticipate from a CRM (Customer Relationship Management) explainer video? It's precisely this focus on human connections that you'd expect it to emphasize. The video's tone might lean towards the American style, yet it remains universally approachable, not straying so far that it loses its relatability across different markets.

7. Synthesia

Once more, we're given a front-row seat to the product in action, expertly navigating the fine line between a glorified tech demo and a pain point video. This time, the cast is streamlined to three key players: 

• The narrator
• A customer
• Their client

Through this focused lens, we observe how the protagonist leverages the solution to tackle his most significant challenges, enhancing his work and leaving a memorable impact on his client. 

The video delivers a lighthearted tone of voice with a fun and engaging introduction. Then, it clearly explains the product's functionalities and benefits for viewers. And we appreciate not just the informative aspect; the twist at the end adds an element of surprise that we find delightful. 

8. Slack

A true classic, it has stood the test of time and was brought to life by the iconic Sandwich of San Francisco. Their masterpiece for Slack isn't just good—it's a seminal work in the genre. This video is a: 

• Masterclass in storytelling
• Authenticity
• Engagement

The individuals you see aren't actors; they're the real customers, the people who created the video, which features a quirky appearance by the brains behind the brand, Stewart Butterfield, the Founder of Slack. This is a rarity and a bold move that remains unmatched in its audacity and impact. It's not just informative; it's entertaining, injected with humor, and articulates the product's use so fluidly that viewers feel they’ve been longtime users by the end.

9. GitHub

This corporate video from GitHub showcases a profound understanding of its target audience and the industry in which it operates. What better way to structure an IT explainer video than to talk to the rubber duck? For those unacquainted, "rubber ducking" is a renowned method for debugging code, inspired by a narrative from "The Pragmatic Programmer." 

From Rubber Ducks to Real-World Solutions: How Explainer Videos Simplify Complexity with Style

In this story, a programmer explains their code to a rubber duck, line by line, to troubleshoot. This technique mirrors the quintessential purpose of an explainer video: to clarify, explain, and make the complex accessible. But the journey doesn't end there. 

Viewers are whisked away into a universe crafted from an eclectic mix of visual styles and techniques. This exceptional video weaves elements of product demos and explainer content with a flair for awareness marketing, adeptly addressing the pain points of its intended audience. 

Setting the Standard: How GitHub’s Explainer Video Connects and Inspires Audiences

It's evident that GitHub doesn't just understand its audience; it connects with them deeply, personally and emotionally. It demonstrates an astute awareness of what they like and how they consume content. 

In short, this video sets a benchmark. It exemplifies how corporate videos should engage with audiences, treating them as viewers and integral participants in a shared narrative. Brilliant, indeed. This is the standard to which all explainer videos should aspire.

10. MONDAY 

This one injects more pizzazz, even as it navigates dashboards. The tone is unmistakably warm and accommodating, yet it speaks in a language tailored to resonate with the brand's Ideal Customer Profile (ICP). 

Visually, it's an exercise in simplicity, yet in concert with the narrative voice, these elements enrich and uplift the storyline. The dashboards transcend decoration; the video cleverly demonstrates functionality through a handful of carefully chosen scenarios. 

11. Grammarly

This YouTube Short by Grammarly explains three features from its business version that users can use to improve their writing and productivity. The spokesperson immediately explains the purpose of the corporate video at the very beginning. She also uses a conversational tone and explains each feature in plain language. 

12. Notarize - Be Funny

Why make things boring when you can make them fun? Humor can work wonders for all kinds of marketing, which applies to explainer videos. Notarize took the most boring thing on earth, notarization, and made it funny, engaging, and watchable. They realised nobody would want to watch a dry video about this topic, even people who needed exactly what their service offers. 

So, instead, they took the opposite route, using humour and authenticity to explain a potentially boring idea in a way that builds goodwill with their audience. A dash of history, a sprinkle of dressing up and some excellent editing make this the funniest and most shareable explainer video of all time.

13. Crazy Egg

You won't always be able to do this, but showing your product or service in action during your corporate video can help push potential customers towards purchase. Crazy Egg chose to show their heat and scroll map tools at work in their explainer video. By showing their target audience exactly what they'll get for their money, the company succeeded in removing that aspect of buyer uncertainty from viewers. 

When you're selling an online service or software (particularly complicated, technical ones), it can be helpful to give your audience an idea of what it looks like in use. Leads want to know they'll be able to get stuck with no problems, and by answering that question, you're one step closer to a closed sale.

14. Panorama9

The best corporate videos never forget that they're videos. They use visuals, color, motion and pacing to help explain their product or service. One surefire way to engage your audience is to use interesting, quirky visuals. Panorama9 took a fun idea for their creative inspiration and ran with it here. What if being in IT isn't much different from being in a demanding video game? 

Not only is the metaphor perfect for Panorama9's target audience, but the gorgeous visuals back it up by emulating the look of retro games. The video itself could be shorter while still getting its key points across. It maintains its audience's interest by being fun to watch.

15. Onlife Health Business

It is another great example of a B2B animated explanatory video that converts sales and engages the audience. It promotes the B2B services of Onlife Health, a comprehensive wellness solutions company. This organization works with large employers and Health Plans nationwide, and their unique approach is focused on engagement techniques that form lasting habits. The main peculiarity of this 2D animation video is that it covers many aspects of the company’s offering within only several minutes. 

We were amazed by how informative the video was packed into a compact format. You might first notice a highly straightforward visual style when watching this video. Although complicated animation effects may seem more visually appealing, they can distract from a marketing message. In this case, a B2B animated video doesn’t perform its primary mission of explaining the business idea and services. On the contrary, the video from Onlife Health does it perfectly.

16. Gong’s Video: Objection Handling

Gong’s sales training video is a great example that can inspire your videos. Nearly 30 minutes long, this detailed training video example teaches salespeople the art of handling sales objections like a pro. The presentation video gives employees a walkthrough of Gong’s seven stages in its B2B sales process. The presentation includes text and visual elements to keep the video informative yet light. 

Enhancing Learning Retention: Why Presentation-Based Training Videos Are Effective

Since it’s a long video, a summary section at the end reinforces all the information to help viewers retain most of it. What makes this training video example effective? This presentation-based video presents static content, keeping viewers’ focus on the audio and increasing learning retention. 

The video has a slide deck that employees can download and use as a job aid on a sales call. The video conveys its solutions through real-life scenarios, making the message more actionable.

17. Vyond’s Video: Mental Health in the Workplace

This training video from Vyond focuses on mental health in the workplace. It’s an animated video that speaks directly to managers, especially those leading remote training teams. The video explains why mental health has become an essential workplace discussion topic. It then highlights a few ways in which managers can support their employees. The video presents reasonable solutions on such a critical, timely subject. 

Targeted Messaging in Training Videos: Engaging Managers with Empathy and Clarity

Its minimalistic animation, slow music, and empathetic narration make the 2-minute video a thought-provoking watch. What makes this training video example effective? The video addresses only one specific target audience (managers) and delivers relevant information for this audience. 

The voice change in the audio shows a role-play format, making it easier for managers to embrace the main message. The video proposes several solutions and tells employees about the company’s mental health program.

18. PwC’s Video: Diversity and Inclusion

PwC presents a unique take on diversity and inclusion training with this concept video. It’s intended for all workplace employees and conveys a strong message regarding diversity. The video uses storytelling to tell a gripping story and tell employees where they might be going wrong—intentionally or unintentionally. It also ties ethnic and racial discrimination to our cognitive capabilities and highlights how we’re wired to think a certain way. 

Ultimately, the video calls for self-reflection and moving beyond this thinking. What makes this training video example effective? The video brings out emotions with a strong storyline and impactful sound effects. The message conveys new information about people’s inherent beliefs, capturing their interest until the end. The live-action video uses real people from diverse backgrounds to create a more realistic appeal and deliver a more substantial impact by the end. 

19. Airtable’s Video: Customer Research

Airtable’s 10-minute video on using its tool for customer research is an excellent employee training video example. It’s a detailed screen recording by one of Airtable’s marketing researchers for the company’s marketing and research teams. 

The video follows him as he explains the process of collecting and organizing customer research on Airtable. The video also has a sales touch since it starts with a glimpse of what customer research would look like on a spreadsheet before switching to Airtable. 

Why Airtable’s Training Video Stands Out: A Masterclass in Clarity and Confidence

What makes this training video example effective? The video gives viewers everything they’d need to use Airtable for customer research. It’s direct and detailed, with no fluff content. 

The video wins viewers’ confidence since it’s coming from a leading researcher at the company with the expertise to show them how it’s done. The footage is neatly divided into sections covering one topic to give employees a better viewing experience.

20. Xenium HR’s Video: Giving Constructive Feedback

This short employee training video by Xenium HR targets workplace feedback. It focuses on anyone in a leadership or managerial role who must share feedback with their colleagues. The live-action video uses role-play to show precisely what constructive feedback looks like in action. 

Role-Play in Training Videos: Teaching Constructive Feedback Through Realistic Scenarios

It’s a short conversation between two people where each party conveys their views politely. What makes this training video example effective? This video is an excellent example of role-play training employees about specific scenarios. 

Unlike presentations and animated videos, this video gives employees hands-on training on delivering constructive feedback. It is under two minutes long, so employees can watch it conveniently and learn a crucial lesson.

21. Apple - Product Training

This video by Apple shows new features of Apple Intelligence designed to aid users with writing, images, Siri, notifications, and memories. It demonstrates how these new features can be efficiently used in the users of the product use daily while emphasizing that Apple Intelligence is designed with privacy in mind. 

What makes it effective: This 5-minute product training video is compelling as it clearly and engagingly highlights privacy and showcases practical AI applications on Apple devices for users and employees.

6 Best Tips For Creating Impactful Corporate Videos

1. Use Video to Build Brand Awareness

Video content is a powerful tool to promote your brand; nowhere is this more true than in corporate video examples. Your corporate video should reflect your brand’s identity at every level. Integrate your logo, colors, slogans, and other brand elements to make your company easily recognizable. 

Highlight your unique strengths: 

• Innovative products
• Customer success stories
• Corporate achievements

By embedding your brand’s essence, viewers will associate the video with your company and understand what sets you apart from competitors.

2. Have a Purpose

Every corporate video should have a clear and specific purpose. Whether you aim to attract new customers, recruit employees, or launch a product, define this goal from the outset. Equally important is identifying your target audience. 

Tailor your message to resonate with a well-defined group rather than attempting to appeal to everyone. A focused video will likely engage the intended audience and drive the desired outcomes.

3. Appeal to Emotions

Emotions drive decisions, making it essential to connect with viewers personally. Instead of overloading the video with data, incorporate stories, imagery, and language that evoke feelings, such as: 

• Excitement
• Trust
• Inspiration

Emotional engagement can turn a passive viewer into an invested audience member, increasing the likelihood of achieving your video’s purpose.

4. Combine Powerful Audio and Visual Elements

Video is a multisensory medium, so leverage its potential by blending compelling visuals and audio. Use dynamic visuals, animations, real-world demonstrations, and clear, engaging narration or music. 

This combination captures attention and ensures better retention of your message. Consider using storytelling techniques, infographics, and vivid imagery to make your video more engaging and memorable.

5. Professional Feel

The quality of your video reflects your brand’s professionalism. While your corporate video doesn’t need to be a blockbuster, a polished production is essential. Hiring a professional video production agency can elevate the concept, visuals, and editing, producing a video that aligns with your brand’s standards and goals. Avoid cutting corners, as a low-quality video can undermine your credibility.

6. Proper Distribution

A well-made corporate video is only effective if it reaches the right audience. To increase visibility, share your video across multiple channels, including: 

• YouTube
• Vimeo
• Your company website

Leverage email newsletters to reach subscribers and optimize video content for SEO to improve discoverability in search engines. Use social media platforms like Facebook, Instagram, and LinkedIn to amplify your reach, encouraging viewers to share the video with their networks for broader exposure. 

Why Moonb’s Subscription-Based Model Redefines Corporate Video Production

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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Choosing a Corporate Video Production Company

Strategic Partnership: Teamwork Makes the Dream Work

Selecting a corporate video production company is about finding the right fit for your needs. And just like any relationship, it helps to start on the right foot. Before you sign on the dotted line, ask yourself: Will this company make a good partner for my business? 

It’s not only about whether the business can deliver high-quality video to brief. A good video production company should partner with you to execute your strategy. They must thoroughly understand your: 

• Brand
• Goals
• Target audience
• Messages

Broad Creative Expertise: Look for Versatility

Many video production companies have a speciality or area of expertise but aren’t the best at producing creative that falls outside their wheelhouse. Nothing is wrong with that, but it can make things tricky when you need something they can’t deliver. 

You may also have to find another agency if you need other creative assets, such as graphics or mailers. Ensuring your chosen video production agency offers various services and innovative skills is best.

Flexibility: Be Sure They Adapt to Your Needs

Shooting video is complex and typically expensive, which means some video production companies follow tried-and-tested, in-house formulas. Whether you’re working on a new campaign or keen to produce always-on content with the right partner, always doing things “their way” might not work for you. 

Ask them plenty of questions about how flexible their process is, and read customer reviews to understand how accommodating they are when making changes.

Speed and Agility: Don’t Wait Around for Your Video

Chances are, you can’t wait weeks for your first video, campaign or series to launch. Your video production company must be agile enough to execute new ideas quickly. This way, your campaign can follow the required cadence. And if you’re on a tight timeline, it’s worth finding out which video production agencies offer faster turnaround times.

Cost-Effective Scaling: Ensure They Can Handle the Heat

Video production companies that can’t scale up when needed cost money, impressions, and conversions. Ensure your chosen video production company can adapt to your needs and is entirely transparent about the cost of scaling up.

Sound Communication: Regular Updates are a Must

Regular updates, quick responses to queries, and open channels of communication. This isn’t a wish list. These are the basics of any good business relationship. Nothing derails a project faster than a lack of communication, so ensure your chosen video production agency is on top of it.

Traditional Video Production Company or a CaaS Solution

Traditional video production agencies/companies bring in big teams, have a lot of overhead, and require longer delivery timelines. This makes them ideal if you have a complex project like a high-budget commercial or a large-scale corporate video, but not so great if you need something quickly or on a smaller budget. Plus, the process can be slow. Agencies go through several stages of approval, meaning your video could take weeks or even months to complete. 

Creative-as-a-Service (CaaS): A Faster, Flexible, and Budget-Friendly Alternative for Video Production

Conversely, Creative-as-a-Service (CaaS) offers a more flexible approach. You can pick and choose which parts of the process you need help with—whether it's just editing, script development, or the entire package. CaaS operates on predictable monthly costs, which can be a relief if you’re watching your budget. 

And unlike traditional agencies, they’re all about speed. By streamlining their processes, CaaS companies can deliver videos up to 70% faster, which is perfect if you need content produced quickly to keep up with marketing trends.

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Corporate videos can elevate your marketing strategy and attract more prospects to your business. Examples include: 

• Customer testimonials
• Product demos
• Training videos
• Company culture videos

Corporate videos offer flexible solutions that help organizations reach their goals. 

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