The Ultimate Guide To Corporate Video Production

Scrolling through your social media feeds, you notice a video that catches your attention. It's less than a minute long, and you learn about a new product from a company you haven’t heard of before. You will find this video not only entertaining but also informative. As you watch, you realize you have no idea who the people in the video are. You don’t care because they’ve already won you over. This corporate video gave you a solid understanding of their product and built trust with this unfamiliar company—all before you even read their first piece of written content. 

This scenario isn’t fictional. It’s precisely what corporate video production seeks to achieve. As we explore corporate video production and its significance within video content creation, you’ll learn how this tool can help your organization meet its goals and build trust with your target audience.

Moonb is a video marketing agency that specializes in corporate video production. We focus on helping businesses create engaging video content that meets their unique goals. With our help, you can learn about corporate video production and why it’s crucial for your company.

What is a Corporate Video?

A corporate video is a type of video content that companies create to promote their brand, products, or services in a visually engaging way. Unlike a typical ad focusing on one specific product, a corporate video usually offers a broader look at the following:

• Company
• Showcasing its values
• Culture
• Overall mission

These videos often blend interviews, visuals, animations, background music, and narration to create a memorable and persuasive message. Corporate videos can be super versatile; they’re not just for marketing! They’re also used for:

• Internal training
• Recruitment
• Event highlight
• Employee communications
• Product launches

Whether giving potential customers an inside peek into what makes the company tick or helping employees stay informed, corporate videos are a powerful tool for businesses to connect with their audience in a way that sticks.

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Why are Corporate Videos Needed?

Corporate videos are essential in today’s business landscape because they cater to how people consume information visually and interactively. Video content is highly engaging, and in a fast-paced digital environment where attention spans are limited, videos capture attention much more effectively than text alone.

Internally, corporate videos offer an efficient way to keep teams informed and engaged. Whether for onboarding new employees, providing training, sharing important updates, or celebrating company successes, videos ensure that information is communicated consistently and can be easily accessed by all team members, fostering a sense of alignment across the organization.

Building Trust and Emotional Connections Through Corporate Videos

Externally, videos are crucial in building trust with potential customers and partners. They provide a dynamic and engaging way to showcase products, services, or the company’s brand story, which can be much more impactful than traditional marketing materials. Videos help humanize a brand, giving audiences an inside look at the business and inspiring them to connect emotionally and take action. Some compelling statistics underline the importance of video:

• 96% of people watch videos to learn about a product or service. 
• 66% of consumers find short-form videos the most engaging content on social media.
  Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. 

In short, corporate videos are necessary for both internal communication and external marketing because they engage audiences in a way that text and static images simply cannot. They help businesses effectively convey their messages, build trust, and drive results. 

Why Moonb’s Subscription-Based Model Outperforms Traditional Video Production Solutions

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

9 Types Of Corporate Videos You Could Create

1. Company Overview Videos: Your Business's Handshake to The World

Company overview videos are the corporate videos that introduce your business to the world. They tell your story, values, and mission. With 64% of consumers more likely to buy a product after watching a video about it, this type of video becomes an essential introduction to prospective clients and partners. It’s like a CV but for your entire business.

2. Testimonial Videos: Tapping Into the Power of Word of Mouth

There's power in word of mouth. Testimonial videos bring real-life stories from satisfied customers to the forefront. According to BrightLocal, 91% of 18-34-year-olds trust online reviews as much as personal recommendations. By showcasing these reviews, you're tapping into a reservoir of trust.

3. Product Demonstration Videos: Seeing Is Believing

If a picture is worth a thousand words, then a video might be worth a million. Instead of telling customers about your product, show them! Demonstrations break down a product’s complex workings, making them easy to understand. Remember, 95% of people have watched an explainer video to learn more about a product or service.

4. Training and Tutorial Videos: Ensuring Consistency in Your Internal Operations

For internal operations, training videos are invaluable. They provide a consistent teaching method, ensuring all staff members are on the same page. It’s worth noting that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

5. Event Recap Videos: Capturing the Essence of Corporate Events

Capturing the essence of a corporate event can amplify its impact. It’s not just about remembering the day; it’s about celebrating achievements, recognizing efforts, and reinforcing company culture.

6. Live Streaming and Webinars: Engaging in Real-Time with Stakeholders

With the rise of platforms like Zoom and Teams, it's become more accessible than ever to have face-to-face interactions, even from afar. Ways to interact with your clients: 

• Streaming events
• Q&A sessions
• Webinars

7. Animation and Infographic Videos: Making Complex Data Digestible

Complex data and concepts become digestible and fun when transformed into animated sequences. Animated videos can capture and maintain attention more effectively, with a study revealing that users spend 88% more time on websites with videos.

8. Corporate Social Responsibility (CSR) Videos: Showcasing Your Company's Soul

CSR videos are not just about showcasing the good you do; they’re about sharing your company’s soul. In an era where 66% of consumers would switch from a product to a cause, showing your commitment to improving the world is essential.

9. Recruitment Videos: Attracting Top Talent

Looking to attract top talent? Show them why they should work for you. Through recruitment videos, companies offer a peek into their culture, values, and the people that make the place tick.

Corporate Video Production Process

1. Planning & Development

The first stage of video production involves defining the overall vision and goals for the video. Key questions are answered, such as the video’s purpose, the target audience, and how to convey the message best. This phase allows for creative brainstorming around style and format—whether the video will be live-action or animated, polished or raw, and which platforms it will appear on, such as Instagram or TikTok. 

Practical considerations like budget, resources, and potential challenges are also addressed. By the end of this stage, you should have a clear outline or brief, which will guide the rest of the production.

2. Pre-Production

In pre-production, the planning becomes more concrete. This phase focuses on the logistics, including hiring talent and crew, budgeting, and scouting locations. It’s a time to finalize the technical details, such as storyboards, shot lists, and production schedules. 

At this stage, teams also start working on visualizing the shoot, often using tools like 3D software to pre-visualize the sets and lighting. Many challenges are addressed and resolved during this phase, ensuring a smoother shoot later.

3. Production

Production is the actual filming or creation of the video. With the planning done, this stage focuses on capturing all the footage according to the script and storyboard. This phase is highly controlled to ensure everything runs smoothly and stays within the set time frame, as talent and crew are typically on a tight schedule. Despite all the preparation, unforeseen challenges, like weather issues or underwhelming performances, may arise that require quick problem-solving on set.

4. Post-Production

Post-production is where the raw footage comes to life. This phase includes editing, color correction, sound design, and adding visual effects or motion graphics. Post-production also offers opportunities to repurpose footage, allowing you to create multiple versions for different platforms from a single shoot. It’s a blend of creativity and fine-tuning to ensure the final video looks and sounds professional and aligns with the project’s goals.

5. Marketing & Distribution

The final phase involves getting the video in front of the right audience. With modern tools, marketing, and distribution are data-driven, allowing for precise targeting. Platforms are chosen based on the audience’s preferences, and video content is optimized for each platform’s specific requirements. This phase also involves monitoring the campaign’s performance, tweaking the content as needed, and ensuring that key performance indicators (KPIs) are met.

Corporate Video Production Costs

The average cost to produce corporate video content ranges from $1,000 to $10,000 per finished minute. However, this is just a ballpark figure, as the price can go significantly higher based on the project’s complexity, level of sophistication, and timeline.

The concept and script development, location scouting, filming, video editing, graphics, and animation all influence the cost. Ideally, the budget for a corporate video should align with the importance of the video’s purpose, the anticipated return on investment, and its intended audience reach and impact. 

Balancing Budget and Quality for Effective Video Marketing

Basic videos with a well-organized plan can be produced at a lower cost, while high-end productions requiring large teams of professionals, equipment, and extensive post-production work will increase the price.

Regardless of the cost, it’s important to remember that a well-produced marketing video is an investment, potentially yielding substantial benefits for the company in terms of increased brand awareness, audience engagement, and conversion rates.

Corporate Video Ideas Any Business Can Adopt

1. Who Are You? Let’s Make An Introduction 

The first step to making a corporate video is to introduce your business. Use a company video to explain your business, what you do for customers, and why you do what you do. The more people know about you, the more they feel they can trust you. Think of this video as a visual explanation of your “About Us” page on your website.

2. Explain Your Company Values  

Every good company has a set of values that drive its operations. Share what drives your business decisions with the world, whether you have your employees explain them or use a narrator and some stock footage to convey your message. Transparency is the key to building trust with your audience.  

3. Share Your Company History  

Telling people about your company’s origins makes for cool business videos. This is the perfect time to share funny anecdotes or mishaps that made your company what it is today. We’ve put together a brief company history video that explains where we came from and how we went from a small tech startup to a large, full-service digital marketing agency.

4. Explain a Topic Related to Your Business  

You want people to identify your team as one of the industry-leading experts. Sharing your knowledge on a topic is a great way to establish your expertise. Whether you have someone break down a complex idea or give their advice on different topics, regular educational videos encourage people to return to your business to learn more.  

5. Show People a Day in the Life of Your Employees  

When applying to or interviewing at a company, a common question is, “What is a typical day like in this position?” Instead of giving them a long-winded answer, show them what it’s like! Follow someone (or multiple people) around for a day and have them explain their tasks, how often they work on different projects, and anything else relevant to your company.  

6. Record Employee Testimonials  

Your employees are the most qualified people to explain what it’s like to work at your company. Sit down with your team members and ask them what they like about working at your company. You can talk about their successes, where they’d like to improve, and how they feel supported by their teammates. Choosing the right people to be on camera shouldn’t be too difficult if you have happy employees.  

7. Introduce Your Team  

People want to know who they might work with if they join your team and what characteristics you look for in a new hire. A team introduction is one of the best corporate videos you can create to help people meet your stars. Whether you make one big video introducing several people at once or focus on one person at a time, let your employees share their career journeys and thoughts on the position they have. They have valuable insights they can share with future team members, and if they’re willing to be in a video, they can share positive experiences from their time at your company.  

8. Record Company Events  

Does your company operate a “work hard, play hard” model? Share a quick recap video (or even a live video) with your audience if you hold fun company events. Let applicants see that you make time for your employees to relax and blow off steam. You may have large conferences or educational events. Record those, too! Show that you want to help people continue learning and advancing in their careers.  

9. Demonstrate How Your Products Work  

If you sell products — mainly online where people can’t physically hold the items — show them in action. Give people a glimpse at how your products can work for them and make a difference in their lives. Provide as much information as possible so people don’t have to search for what they need. You might be familiar with the famous ShamWow commercials. While you don’t have to record an infomercial, note how you see the product being used on camera for your company video.  

10. Give People a Behind-the-Scenes Look at Your Products  

Ever wonder how something is made? You’re not alone. There’s a reason so many behind-the-scenes product videos exist. People are fascinated by how companies make their products. If you’re a manufacturer, you can show the process of turning raw materials into marketable products. If your business sells products, show how things get from their boxes to the front of the store or your purchasing and selling process.  

Why Choose Moonb for Your Video Marketing Needs?

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

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10 Examples Of Corporate Videos

1. Corporate Videos by Moonb: Unparalleled Corporate Video Production Services

Moonb is a video marketing agency that offers unlimited video editing subscriptions. They’re a superior alternative to traditional video agencies, freelancers, and in-house production teams. Moonb has worked with and produced several brand videos for companies like Microsoft, Nestle, and Toyota. 

They use a systematic approach to identify the core elements of your brand and voice and translate them into your videos. Then, you can review, approve, and share the content on your accounts.

2. Eagle Builders' Corporate Video Focuses on the Company’s Story

Eagle Builders is a construction company, but notice how they don’t focus their video entirely on specific projects. They’re a great example of a company video that talks about their story—like when they mention their family ties—rather than focus on their offerings. It’s apparent that although Eagle Builders takes on massive construction projects, they want to retain the feeling of a family company, which is felt through their videos via the interviews and behind-the-scenes shots of people working together. 

3. Coca-Cola’s Corporate Video Uses a Catchy Tune Instead of Narration

Coca-Cola is an example of a corporate video that doesn’t use narration and instead uses a catchy background song with text over its video clips to get its message across. This type of video works well when you want your content to be the show’s star. In this case, Coca-Cola intends to associate positive feelings with their brand, using video clips from the past and present.

4. Microsoft’s Corporate Video Highlights a Recent Rebrand

While you can use corporate videos to discuss your values, you can also use them to talk about changes within your company—huge ones. Take Microsoft’s rebrand. Microsoft’s engaging corporate video talks about a rebrand they did for their headquarters in L.A. What’s interesting is that Microsoft also includes interviews from the branding agency that helped with the rebrand. Corporate videos can consist of outside testimony if it helps bolster the message you’d like your audience to receive.

5. SwiftPass’s Animated Corporate Video Keeps Viewers Engaged

This animated corporate video proves you don’t need real people in your videos to create something engaging. Using animations, SwiftPass explains who they are and what they do in a fun way. The best thing about cartoon corporate videos? You cut out filming costs. 

By using Moonb services, you can get your corporate animated videos in no time. 

6. Honda’s Corporate Video Features Employees’ Personal Stories

Earlier, we saw how Eagle Builders successfully gave their corporate video a “family feel.” But how do you build that level of intimacy with more prominent brands? Honda’s corporate video is the perfect example. Throughout the video, you hear from plenty of Honda employees worldwide. Each describes what Honda—as a company—means to them. Consider letting your employees talk if you want to emit this same feeling for your corporate video.

7. Three Sixty Property Group’s Corporate Video Discusses Company Values

For this corporate video, the narrator discusses the values of Three Sixty Property Group alongside accompanying video clips. One thing to notice is how Three Sixty Property Group created video clips rather than animation or graphics. While animation works well for certain brands—see the SwiftPass example above—some videos work better with real people. When making your own corporate video, consider your brand to determine which video style suits your business.

8. NIBC’s Corporate Video Connects Company Values with Engaging Visuals

NIBC does a great job connecting its core value of “reflection” and translating it into a video. The metaphors and visuals make it easy to remember what NIBC stands for. Out of all the corporate videos on this list, NIBC is the one that best distills its core values into something memorable.

9. University of Bayreuth’s Corporate Video Appeals to Prospective Students

Students nowadays don’t just want an education from their university. They want to develop a mix of hard and soft skills, exactly what The University of Bayreuth conveys through their corporate video. The University of Bayreuth created this motivational corporate video showing prospective students what’s possible through attending their school—both personally and professionally. 

10. Apple’s Corporate Video Subtly Shows Off Products and Values

Apple is a pioneer in technology, and its corporate video reflects this by showing a range of people using its products in different scenarios. But the biggest twist comes at the end when a single line of text shows on the screen that reads, “Shot in one day entirely on iPhone.” Apple strategically lets its products and values shine without saying a word. You can check more of these examples using this link.

10 Tips To Create Successful Corporate Videos

1. Set Clear Goals 

Creating a corporate video without clear goals is like sailing a ship without a destination. You might hit some exciting spots but must make a different video to achieve your business objectives. Instead, you'll just waste time and resources. Defining the specific goals of your video upfront will guide your content creation process and help you develop a more focused, effective product. 

Establishing clear goals will improve the chances of success of your corporate video, whether promoting a product, enhancing brand awareness, or providing training.  

3. Know Your Audience 

Before you start planning your corporate video, take the time to identify your audience. Who are you trying to reach? What do they care about? What questions do they have? What problems are they trying to solve? Understanding your audience's needs, preferences, and pain points will help you craft a message that resonates and engages them effectively. 

3. Craft a Compelling Story 

What makes a corporate video engaging? Storytelling. Incorporating storytelling elements, characters, conflict, and resolution can create an emotional connection with your audience and make your corporate message memorable. For example, consider introducing a character who mirrors your audience’s profile if creating a training video. Then, tell a story about how this character overcame a challenge using the information in your video. By the end of your corporate video, your audience will relate to your character and feel more equipped to tackle their challenges. 

4. Keep it Concise 

Nobody wants to watch an overly long corporate video. As a rule of thumb, aim for a video length of 60 to 90 seconds to maintain viewer attention. Longer corporate videos may also have their place, especially if you're creating a training video. However, even here, you should keep things as short and focused as possible. If you can break up longer videos into shorter, digestible chapters or modules, your audience will thank you. 

5. Maintain Brand Consistency 

Corporate videos can be excellent tools for enhancing brand awareness and recognition. However, your video needs to align with your brand's identity to reap these benefits. This includes visuals, tone, and messaging. Consistency reinforces brand recognition and trust, both of which help your business in the long run. 

6. Include a Strong Call-to-Action (CTA) 

Remember to include a clear call-to-action (CTA) at the end of your corporate video. This will prompt your audience to take the following steps you want them to take after watching your video. Depending on your video’s goals, this might be visiting your website, signing up for a newsletter, or purchasing. A strong CTA will help guide your audience's next steps and improve the effectiveness of your corporate video. 

7. Focus on Quality 

The production quality of your corporate video matters. High-quality videos reflect professionalism and enhance viewer engagement. Conversely, poorly produced videos can tarnish your brand’s reputation and completely turn viewers off from your message. Invest in high production standards, including:

• Good lighting
• Sound quality
• Editing

8. Optimize for Platforms 

Before creating your corporate video, you must understand where you plan to publish it. Different platforms (e.g., social media and websites) can have unique video requirements. For example, viewers on social media tend to prefer short, snackable videos that get straight to the point. If your video has to be longer, audiences will expect to see an engaging hook within the first few seconds to keep watching. Websites can host longer videos, but optimizing for user experience is still best by creating shorter chapters. Additionally, consider the aspect ratios and lengths that work best for each platform to maximize reach and effectiveness. 

9. Promote Widely 

After you've created your corporate video, don't just publish it and move on. Share the video across multiple marketing channels to increase visibility. Utilize social media, email marketing, and your website to reach a broader audience. 

10. Analyze Results 

After you've created and promoted your corporate video, it's time to measure its performance using analytics tools. Refine future video strategies based on data-driven insights to assess metrics like:

• Views
• Engagement
• Conversion rates

Start a 3-day Free Trial to Take Your Content to the Next Level

Moonb’s flexible, subscription-based model and expertise in creating compelling video content position it as the ideal partner for companies looking to take their content to the next level. It is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Unlike traditional video agencies, Moonb offers seamless project management integration via: 

• Trello
• Slack
• MS Teams

We also have weekly strategy calls and a contract-free, full-service production approach. 

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