How To Write A Great Corporate Video Script In 9 Steps

Corporate video production is an extensive and often complex process. It’s common to feel overwhelmed when starting. A corporate video script can help. Like any good story, a corporate video script provides structure and guidance to your production. It enables you to organize your thoughts and create a clear outline for your video. A solid corporate video script will make your production more efficient and elevate the quality of your final video. In this article, we’ll explore the significance of corporate video scripts and give you the tools you need to write an effective one.

Moonb's corporate video services can make writing your corporate video script easier. Our experienced team can help you with every stage of corporate video production, including writing your script. 

What is a Corporate Video Script?

A corporate video script is the backbone of your video production—it’s where your vision comes to life. It defines what’s being said, shown, and felt, ensuring every part of the video aligns with your goals and engages your audience. The script keeps everything on track, whether you aim to: 

• Inform
• Persuade
• Inspire

At its core, it’s a written plan that maps out the dialogue, actions, and visuals for your video. Think of it as a detailed roadmap that keeps everyone involved—from the director to the editor—on the same page. A solid script helps your team communicate the message clearly and ensures the final product resonates with your audience.

Why Are Corporate Video Scripts Important? 

A corporate video script aims to turn your ideas into a structured and compelling story. A well-crafted script is essential to hitting the mark, whether you're: 

• Building brand awareness
• Showcasing expertise
• Driving sales 

It helps maintain focus, ensures your video looks good, and effectively delivers the right message.

Types of Corporate Videos 

Corporate videos come in different flavors depending on the audience and purpose:

B2B (Business-to-Business)

These videos, targeted at other businesses, often highlight your products, services, or expertise. Examples include: 

• Case studies
• Product demonstrations
• Thought leadership pieces

B2C (Business-to-Consumer)

These videos speak directly to the general public, focusing on engagement and storytelling. They can include: 

• Promotional content
• Customer testimonials
• An emotional brand narrative

Internal Use 

Made for employees, these videos are practical tools for: 

• Training
• Onboarding
• Sharing company updates

They’re less flashy but just as essential for building a cohesive workplace culture.

The Importance of Storytelling in Crafting an Effective Corporate Video Script

No matter the type, the goal of a corporate video script is to tell a story that connects with its intended audience. So, take the time to craft it thoughtfully—it’s the first step to creating an impactful video.

Why Your Script Enhances Your Video's Success

Why a Corporate Video Script Matters

There’s a good reason videos are rapidly dominating the marketing world. They are known to increase site traffic, lead generation, and brand awareness, with 88% of marketers reporting a positive ROI from creating them. A solid piece of marketing content should do all of these things. 

Why Scriptwriting Is the Key to Creating Impactful and Engaging Videos

Research also found that humans process visual cues 60,000 times faster than written text. Because of this, videos are undoubtedly one of the most powerful tools for hooking and sustaining your consumer’s attention more successfully than words alone. 

What can I do to make the most impact with my videos? While video statistics show its effectiveness as a medium, this is only when it is expertly produced. After years of experience creating videos, I’ve concluded that what you say in a video is just as influential, if not more powerful, than the visuals themselves. And that’s where scriptwriting comes into play. 

The Role of Video Scripts in Structuring and Enhancing Your Storytelling

Video scripts are, in many ways, the backbone of your video’s storytelling, as they provide you with the cues and lines needed to articulate your messages effectively. They outline your video’s progression and define a clear beginning, middle, and end to your story.

With a video script, you can: 

• Set a consistent voice, tone, and point of view throughout your video journey 
• Organize your thoughts and ideas into a structured outline
• Avoid the risk of rambling, using filler words, or losing focus while speaking in your video 

Related Reading

• Corporate Videography
• How to Create a Corporate Video
• Brand Video Production
• Corporate Animation
• Corporate Event Video Production
  
• How to Make Training Videos for Employees
• Internal Communication Video

How To Write A Corporate Video Script In 9 Steps

1. Define Your Goals

Before writing a script for a corporate video, it’s best to define your goals. Start by answering these questions: 

• Why do I want to tell this story?
• What’s my angle?
• Who will be watching this?
• What should they take away from this?
• Why will they care about this story?
• What value will this provide?

From there, you can compile a bulleted list of what you plan to cover (aka the information I need to include in my corporate video script). This is a bare-bones compilation of needs—not wants. Once I have these, I can start fleshing out my narrative outline. 

2. Craft Your Story Outline

The number one problem with brand videos is a lack of story. It is wise to start with an outline, but sometimes, writers translate it into script form, forgetting to turn it into a story. Remember that your brand video is meant to help you achieve a specific goal, but it can only do that if you engage the viewer. 

The story is the secret to getting and keeping their attention. At this stage, I want to focus on fleshing out an outline that features a narrative arc that builds interest and satiates the human need to know what happens next. 

Here’s a simple exercise to help me distill my story: Write the core story using five sentences. This forces me to create the “story” skeleton, which I can flesh out later.

3. Build Out the Story

Now comes the fun part (depending on how masochistic you are). I must flesh out the story, include necessary details, and create a cohesive piece. 

Here are a few tips to do this: 

Hook Them From The Start

Start on the right foot with an emotional hook, which can be introduced through a powerful story, interesting anecdote, different perspectives, surprising stat, etc. The important thing is to give your viewer a reason to care right off the bat. 

This isn’t just a clever storytelling device. It’s necessary to make the most impact in the shortest amount of time. A 2015 Facebook/Nielsen study found that even if a viewer watched only one second of a brand video, it still increased ad recall, brand awareness, and purchase consideration. Make that time count.

The Power of Focus: Crafting a Clear and Cohesive Message in Your Video Script

Focus on a single message. This is why your outline is so important to work with. Don’t confuse the reader by trying to include too much. Choose a single story and use every aspect of the video visuals to reinforce it through: 

• Imagery
• Animation
• Data, etc.

Provide Context

This is especially important for complex ideas or data. Statistics alone won’t land with your viewer. They’re a utility, not the entirety. Your viewers require context to understand how such observations or data points play out in the real world. Don’t assume that they’ll know why that matters. Connect the dots and provide insight where necessary.

Set Up And Pay Off

This is the core of why stories are so satisfying. We want to know what happens and where the story goes next. There should be a strong takeaway so that your viewer can feel invested.

4. Cinch Your Closer

Writing the perfect intro to your video script is tough enough, but it hurts more if I can’t find the proper outro. If I can’t “close” correctly, the momentum I’ve cultivated and the impact I’ve been working toward ultimately dissipates. A good ending is a good CTA. But that doesn’t mean I just flash my logo and URL. (Sometimes, that is far too salesy and interrupts the narrative build.) 

Your ending should be influenced by what you want your viewer to do or walk away with. Do you want them to… 

• Share the video? 
• Sign up for a demo. 
• Subscribe to your newsletter. 
• Download a report? 

Your narrative should build toward this ending—a note here: Not all stories have to end with a buttoned-up, full-circle resolution. You can also use suspense or intrigue to propel action. 

5. Pretend You’re the Viewer

Once I have my core story, it’s time to flip the script (literally) and review it from my viewer’s perspective. Even though the underlying goal of my video is to promote my brand—whether as a company or as a nonprofit—its success relies on whether or not people connect to it. I take a pass and review my video script through their lens. Will they understand the concepts presented? Write to their knowledge level. 

This may be more elementary or sophisticated, but it is essential to ensure my script addresses them appropriately. 

• I don’t want to insult their intelligence or alienate them. Is this relevant to them? 
• If my subject is already interesting, I have an advantage. If not, I need to flex my storytelling skills and rely on that emotional hook to make them care. 
• Is the vocabulary appropriate? 

Often, industry terms or phrases I’m familiar with are unfamiliar to my viewer, who isn’t used to hearing them. I look for any words that may need to be replaced. 

6. Take a Pass for Tone

The tone is a huge part of your video script. It conveys the emotion behind the story and communicates who you are and how people should feel about what you’re talking about. But my tone doesn’t necessarily have to be prescriptive. 

A serious subject doesn’t always have to be serious. If appropriate for my brand, taking an opposite-tonal approach to play with the viewer’s expectations can be refreshing. Because many viral videos are “funny” or “quirky,” we notice many brands trying to force humor and whimsy into every video. 

The Pros and Cons of Using Humor in Corporate Video Scripts

Like all things, just because you can doesn’t necessarily mean you should. Also, as humor is subjective, many variables are at play. I have to be 100% sure the jokes are going to land. Certainly, well-executed humor can prop up your brand message. Other times, however, it may work against the strength of your products or services or erode my credibility. It’s a fine line, so tread carefully. 

7. Cut, Cut, Cut

Once I have the first draft of my video script, I grab my hatchet. Using more words than necessary not only drags the video’s length but also weakens my argument. Memorable lines are bold and profound, not a meandering explanation with fluff. I want to make each sentence count. I read my script multiple times, whittling it down until every word serves the story. 

I keep an eye out for: 

• Long words: Keep it short and sharp. I have limited time. If there’s a way to say it simply, I reword it. 
• Extraneous information: A good video script packs a punch. Remove anything that doesn’t need to be there. 
• Good editing is not just about cutting word count; it’s about condensing to preserve what matters. 

8. Read It Out Loud

Some scripts have no spoken dialogue and rely on kinetic text, such as the above Apple motion graphic. But if any of my words will be communicated, I must read them aloud to see if they work. (Consider that there are a lot of good lines in novels that don’t necessarily work in films. 

The brain can breeze through sentences that the mouth cannot.) I need to be aware of how the voiceover will sound. 

Here are a few tips to test this: 

• Don’t just read through in my head. Record myself speaking the dialogue and listen back. 
• Read my video script aloud in one take. This helps me catch anything that causes even a momentary stumble. I rewrite and rewrite until I can read smoothly in one take. 
• I run my script through a program to check its voiceover read time. I tend to speed up while reading when I am familiar with the content. Professional voice-over actors know how to maintain a steady rhythm. 

9. Get Feedback

Whether I go through my script twice or a dozen times, it’s still only been me at the helm. That indeed allows for mistakes. I need fresh eyes on my video script, whether to proof or punch up. 

A good exercise here is pitching to a colleague, friend, or target viewer who can provide valuable feedback. Handing off my script to someone else will reinforce my confidence or narrative with an outside perspective. It’s a win-win.

3 Common Mistakes To Avoid When Writing A Corporate Video Script

1. Keep It Concise: Every Word Matters

When it comes to corporate video scripts, brevity is key. Do it if you can say something in fewer words without losing clarity. A 10-word sentence that can be trimmed to 9 should be. Go through your script line by line, word by word, and remove anything unnecessary. While this may feel tedious, it’s a crucial step to ensure your video stays focused and engaging.

2. Don’t Get Too Attached to Your Favorite Lines

This one’s tricky but essential: you might need to cut your favorite part. Maybe you’ve written a clever joke, a sharp analogy, or a line you’re particularly proud of. It must go if it doesn’t directly serve your video’s objectives. 

Every sentence should move the narrative forward or support your core message. This doesn’t mean you can’t add humor or creativity—just ensure they align with your goals. Think of it like the movie Casablanca, where every line matters. Aim for that level of purpose in your script.

3. Test It Out Loud: The Paper Test Isn’t Enough

How your script reads on paper can be very different from how it sounds out loud. Some sentences that seem clear when written might feel clunky or confusing when spoken. Words can be tricky to pronounce, and specific phrases may lose impact when voiced. 

The solution? Read your script aloud, preferably in the tone you plan to use in the video. Experiment with different inflections and pacing to find what sounds natural and engaging. This simple step can transform your script from good to great by ensuring it works in a real-world context.

Related Reading

• Commercial Videography
• Corporate Storytelling
• Types of Corporate Videos
• Corporate Video Production Prices
• Corporate Training Videos
• Corporate Training Video Production
• Internal Communication Video
• Corporate Training Videos
• Corporate Video Production Prices

7 Great Examples Of Corporate Videos

1. Panasonic's 3D Explainer Video for Shavers

Panasonic, one of the leading electric brands globally, crafted a 3D explainer video for their 3-blade shavers. The video uses 3D elements to educate customers about how the product works and the features that help improve the shaving process. Instead of showing a regular product, the video features detailed 3D animations that cover what the shaver looks like on the outside and inside. 

It simulates how the shaver works to give prospective buyers a close-up look at how all the features will improve their shaving experience. Even without any voice-over, the video covers essential information about the product. The detailed animations and the text that accompanied it helped paint a clear picture of the shaver for viewers.

2. Tesco's Premium Credit Card Video

Tesco, one of the largest companies in the UK, used a 3D animated video to promote their premium credit card. They had a beautiful and creative 3D video because of how they styled all the elements and scenes. The video can smoothly transition from scene to scene while showing different situations where you would use their credit card. 

They show how you can spend your points on fuel, food, travel getaways, and even more, and you can do this with your family. You can easily connect with the 3D animations in the video because it helps you paint a picture of what you can do with your credit card.

3. Samsung UArm 60 3D Video

While Samsung is known to create consumer products like smartphones and other electronic items, it also provides products for the medical industry. The Samsung UArm 60 is a digital radiography product that uses its plates to capture data on inner body parts like the hands, chest, and abdomen on X-ray film. 

This 3D video about the product's work lets viewers understand its features, such as LED light indicators, positioning help, and moving flexibility. This 3D video is a great time and money saver because it lets healthcare companies have a good look at how it looks and works even before buying it.

4. WTF is Zendesk? – Company Video

The candid approach of this piece earned it a spot on the list of best corporate videos. Everything about it is designed to catch your attention, from the “WTF” on the title to the catchy beat of the music. On top of that, the quick transitions, fast-paced voice-over, and dash of humor throughout the piece keep you invested in what the company has to say. This is one of the most clever ways to introduce a company while breaking down all it offers.

5. Apple's "Think Different" Commercial

Apple's "Think Different" commercial, aired in 1997, is considered one of the most iconic corporate videos ever made. The commercial features black and white footage of historical figures such as Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi and celebrates the power of creative thinking. 

Full of emotion, this incredibly moving ad resonates with the "crazy ones,” the misfits, the "round pegs in a square hole,” and those who see things differently. After watching it, I have no doubt about what the Apple brand stands for.

6. Coca-Cola's "Happiness Machine"

Coca-Cola's "Happiness Machine" video, released in 2010, is heartwarming and shows the power of a simple act of kindness. In the act of Guerrilla marketing, it shows a Coca-Cola vending machine that dispenses unexpected treats (including a giant sandwich!) to unsuspecting customers, and the customers’ reactions are captured in real-time. The video was designed to evoke positive emotions and create a feel-good experience for the viewers. 

By showing people's reactions to unexpected acts of kindness, Coca-Cola created a sense of joy and happiness that resonated with their viewers. This also reinforced Coca-Cola's brand identity as a company that values happiness and brings people together by associating its product with positive emotions and memorable experiences. Watch it and try not to smile. 

7. Dove's "Real Beauty Sketches"

Dove's "Real Beauty Sketches" video, released in 2013, is a powerful video that challenges societal norms around beauty. The video features a forensic artist who draws sketches of women based on their descriptions of themselves and descriptions from strangers. The sketches based on strangers' descriptions are always more flattering, showing that we are often far too critical of our appearances. 

It makes you think about the way you perceive yourself! At a time when there was a growing interest in body positivity and self-acceptance, it helped to raise awareness of negative body image. It positioned Dove as a leader in promoting self-acceptance and body positivity.

Related Reading

• Employee Testimonial Videos
• Animated Video Production Company
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A corporate video script sample is a template or example of a script for a corporate video. This type of video script helps outline and organize the video’s: 

• Structure
• Scenes
• Messages
• Key visuals

Script samples benefit marketers who want to create corporate videos that: 

• Effectively engage targeted audiences
• Communicate valuable information
• Boost business goals

You can create a baseline for your project using a corporate video script sample. Then, customize your script to fit your specific video and your company’s unique tone and style. The sooner you get on the right track with your corporate video script, the quicker you can produce your video and reach your audience.