The Ultimate Guide To Corporate Videography (Benefits, Process & 8 Tips)

Picture this: You’ve invested much time and money into a new product or service. You’ve perfected it and are ready to share it with the world. You’ve mapped out your strategy, and it’s time to create a corporate video to help promote your offering. Then, the panic sets in. What kind of video should I make? How do I build it? Who will help me? What if I forget to mention something important?  Breathe. Corporate video production can ease your concerns. This article will explore corporate videography's benefits, processes, and tips to help you create a successful corporate video.

You can also enlist the help of an experienced corporate video service like Moonb to calm your nerves and achieve your corporate video goals. With Moonb’s help, you can focus on what matters: telling your story.

What is Corporate Videography

Corporate videography is creating video content tailored specifically for businesses. Think of it as storytelling with a purpose: showcasing a company's: 

• Brand
• Products
• Services 

It effectively communicates with both external and internal audiences. Corporate videography has a wide range of applications, whether it’s: 

• A sleek promotional video
• A heartfelt customer testimonial
• An engaging training session
• A compelling recruitment clip

Why Do Businesses Use Corporate Videography?

At its core, corporate videography is a powerful tool for marketing and communication. High-quality videos do more than just look good—they leave a lasting impression, helping businesses connect with their target audience on a deeper level. 

Videos can:

• Build and reinforce brand identity.  
• Dynamically showcase products or services.  
• Simplify complex ideas through engaging visuals.  
• Provide essential training or onboarding for employees.  

Video content is an accessible and impactful medium, whether you’re aiming to boost your brand’s visibility or create a culture of engagement within your team.  

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Benefits of Corporate Videos

Corporate Videos Are Versatile

There are many types of corporate videos, and they help you achieve countless business and marketing goals. Corporate videos are the best way to do it, whether you want to: 

• Market your services
• Tell your brand story
• Encourage a specific behavior change within your organization.

Corporate Videos Are Powerful Educational Tools

Corporate videos are powerful tools for education because they explain things better. They enable you to combine images, storytelling, and sound to easily explain complex projects or products in a reasonably short time-lapse. Corporate videos create a more engaging experience. Viewers see and hear the taught content and absorb the information more easily.

Corporate Videos Facilitate Conversion

The power of corporate videos also extends to persuasive content for increased conversion. While they teach and explain things quickly, they facilitate your business’s conversion. 

According to WordStream, including a video on your landing page can boost your conversion rate by up to 80%. On the flip side, Wyzowl has found that 79% of consumers say a brand’s video convinced them to buy an app or software.

Corporate Videos Boost Your SEO

Corporate videos improve the quantity and quality of traffic to your website. They will help soothe your SEO efforts and earn you a lot of SERPs. Google prioritizes websites with videos. 

According to Forrester, websites with videos are 50 times more likely to be ranked on Google’s first page. Plus, having videos on a website can significantly increase the engagement rate of your audience. This is especially true since people spend more time watching videos than reading. 

Why Moonb's Subscription-Based Video Services Outshine Traditional Agencies and In-House Teams for Corporate Marketing

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

8 Types Of Corporate Video Projects

1. Brand Videos: Crafting Your Corporate Story

Brand videos share a business's story. The story can be anything related to your business, like your vision, motives for creating the company, etc. This is especially a good corporate video type to consider if you want to increase brand awareness and win new audiences.

2. Announcement Videos: Sharing the Latest News About Your Business

An announcement video is a corporate video designed to inform your investors, customers, and the general public about your company’s latest news. It can be about a new product release or a new addition to your tech stack. Announcement videos instill consideration in customers’ eyes and help keep the entire company on the same wavelength. 

3. Explainer Videos: Your Product's New Best Friend

An explainer video is a corporate video that explains your product or service offering. These videos generally present the ins and outs of a product or service and hook viewers with a compelling call to action. This is the perfect corporate video type to tell new visitors who you are and what you can do for them. 

4. Training Videos: Teaching Staff and Customers New Skills

This video type allows companies to easily teach their teams or customers a new insight or skill. You can use a training video for: 

• Staff and customer onboarding
• Software training
• Other purposes

You should not confuse them with explainer videos. Explainer videos are generally short, succinctly scripted, and often include animated elements. Training videos are: 

• Improvised
• Mostly use live-action
• It can last ten to fifteen minutes

5. Team Videos: Putting Your Employees Front and Center

Team videos are usually used as part of the onboarding process for new employees and customers. For this type of corporate video, viewers are given a complete introduction to all members working in the company. It helps companies highlight what it is like to work with the company or be part of it. 

6. How-to/Demo Videos: Showing a Product in Action

A demo video is a video that presents the features and benefits of a product and shows it in use. Companies use demo videos to show or teach users how to achieve something specific with their product or service. Unlike explainers, they show a real-life use case of a product/service rather than simple explanations.

7. Testimonial Videos: Hear It Straight from the Customers

A testimonial video is where customers share their experience with the company and explain how its products or services helped them solve a problem. This is a powerful conversion tool as viewers see people bring their faces in line and tell how a company helped them. Customers explain “why they needed the solution” and “how the company helped alleviate their pain” and possibly who they are to get the audience to identify with them. 

8. Crowdfunding Videos: Attracting Donors to Your Campaign

This is a type of creating corporate video to attract potential donors for your crowdfunding campaign. Here, you describe your business idea and present a solid argument to convince the target audience (generally investors) to fund you. 

Crowdfunding videos aim to quickly create an emotional connection with the viewer and prompt them to take your desired action.

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3 Important Steps In The Corporate Video Production Process

1. Development and Pre-Production 

Pre-production for corporate video production involves various planning phases that help ensure a smooth production process. A corporate video production company will help you develop your idea into a tangible video concept. They’ll consider you: 

• Goals
• Budget
• Brand
• Project format
• Other key factors 

It will devise your best and most affordable production strategy. The different steps of pre-production include: 

• Scripting and storyboarding: The production team will craft a script or outline for your project, whether you’re filming a 30-second commercial or a two-day event. This level of planning ensures that the team doesn’t miss any important details later on. 
• Budget and logistics: Producers and production managers will arrange the logistics of your overall production plan, including your location, budget, insurance, equipment, and crew.
• Scheduling: The production team will plan out a detailed schedule for your video, including the filming dates and an ordered shot list for each day. 

2. Production 

The video itself is captured during the production stage. This stage requires all hands on deck and often requires: 

• A production manager
• Camera crews
• A sound team and more

Most productions are fast-paced and focused, guaranteeing the teams can capture everything in their allotted time. Missing certain shots could require you to omit them from your final video or go back to reshoot at the exact location, which can significantly increase your budget.

With so much going on, it’s essential to have a thoroughly organized plan from pre-production. Beyond that, you must also prioritize corporate video production companies with reliable track records. The best production crews follow proper chains of command, guaranteeing all decisions go through the producers and align with your vision. 

3. Post-Production and Distribution 

After production, your video production company will clean and edit your footage into a high-quality final cut. Depending on the corporate video style you want, many post-production teams can also add: 

• Motion graphics
• Visual effects (VFX)
• Sound effects to amplify your brand

Once you have a solid final cut, the production company can help you through your marketing and distribution plan. You may already have a platform in mind, such as your website or social media site. The post-production team can format your videos for whatever you have planned by changing video orientation and length for Instagram reels. 

8 Best Tips For Corporate Video Production

1. Define Your Why and Who 

Before we get into the production side of corporate video creation, it's essential first to gain a better understanding of why you're doing this and who you’re talking to. The target audience should guide all your on-site conversion efforts, including: 

• Content
• Navigation
• Calls to action

A brand’s voice encompasses more than words, and not understanding potential buyers of your products is a sure way to miss out on sales.

Defining Objectives and Target Audience: Key Questions to Create Engaging Corporate Videos That Resonate

Ask yourself a few simple questions when defining the objectives of your corporate video and the target audience you want to reach: 

• What do I want to achieve with this video?
• Who is my ideal target audience?
• What story do I want to tell? 
• How can I convey my message – simply and beautifully – using video? 

For your video to reach the right people, it's crucial to understand your objectives and ideal customer clearly. Have issues defining your target audience? This quick guide can help. Most importantly, creating a video tailored to your audience's needs will result in a more effective and engaging video. 

2. Create an Engaging Script 

Once you've identified your objectives and target audience, it’s time to get to the heart of your video: the script. The script is the most important part of your corporate video, setting the tone for the rest of the production. 

People are social—they want to connect personally to your company’s content, and the script is your way in. When writing the script, remember to keep it accurate and lighthearted while still staying professional.

A clear message and a well-written script will authentically connect you to your audience and share your video across all digital platforms.

3. Choose The Right Style and Format

A corporate video is often intended for a specific audience rather than the general public, which means its style and format should reflect the same sentiment. Consider the different styles and formats you could use when producing your video. 

The most common formats include: 

• Explainer
• Promotional
• Brand
• Testimonial
• Educational videos

Each has pros and cons, so deciding which best fits your objectives and target audience is key.

Choosing the correct format is a valuable opportunity for your company’s innovation, so spend time brainstorming which story you’d like to tell and how you’d like to be visually represented. 

4. Create a Solid Storyboard 

Turning your dream into reality – it’s not as simple as it sounds, right? You might have a clear idea of what you'd like the video to look like, but does everyone else? 

Storyboards help bring your vision to life by providing a straightforward way for everyone involved to understand what it'll look like. It’s used as a visual guide that will assist you throughout the production process. By planning your video, you know precisely what elements are needed, which shots you need, and how to create them when filming begins…

5. Plan and Prepare For The Shoot 

Weather, location, timing, and talent are all critical factors when planning production. Before shooting your corporate video, it's essential to consider all of the aspects below. 

• Where will you be shooting? 
• Does your location have indoor and outdoor options?
• Do you need a permit to shoot? 
• What equipment will you need? 
• Have you sourced the right talent? 
• Do you need any props or mics on set?
• Are you still within your production budget? 
• Is everyone on the team comfortable with the production schedule?

These elements can make or break your production, so give yourself a few weeks to iron out the finer details to ensure smooth sailing on shooting day. Alternatively, speak to us about collaborating and making your corporate video come to life.

6. Be Ready For Shoot Day

Time to create some magic! Ever wonder where the phrase ‘lights, camera, action' comes from? It isn't just a saying we use but a traditional cue to the crew at the beginning of a take. Check that your team has control of the lighting, sound, and camera angles before proceeding with the shoot. 

A long day on set can also strain your talent, so remember to check in on them to ensure they're feeling good. The cameras don't lie, so any emotion your models or actors think will appear on the screen. You want your talent to feel their best so your video comes out precisely as you envisioned. Always shoot more footage than you think you'll need. This is handy when looking for B-roll footage to flesh out your corporate video. 

7. Expert Fine Tuning and Post-Production

Post-production is where all the separate elements combine to create one cohesive piece of content. During post-prod, you'll review all the footage and choose the best shots for your corporate video. 

A good editor is like a good make-up artist; they can completely transform the final video by dicing and editing it into a thing of beauty. Once you've chosen your favorite shots, the editor will add any final touches like color grading, music, or special effects. It’s important to remember your original objectives and target audience at this stage—as these will help you tailor the video perfectly.

8. Publish and Engage The Masses

Once your video is complete, it's time for the world to see it—and you should be proud of this moment. Before hitting that ‘upload’ button, one last thing to consider is including on-screen text and subtitles. Remember that some people will view the video publicly and may not have headphones handy.

Many watch a video for a few seconds before turning the sound on, so it is vital to grab their attention in the first few moments. 

Amplifying Corporate Video Impact

When uploading your video to your website or social media channels, it may be worth investing in a paid media strategy to ensure it reaches and engages the right audience—and masses of people in that audience.

A well-executed corporate video is a powerful marketing tool that can be added to your marketing strategy. It can help you authentically engage with your audience. 

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service.

Corporate video production focuses on creating video content for businesses and organizations. This can include everything from promotional videos to training and educational videos. 

Corporate video production differs from other types, like commercial production, because its primary goal is not mass audience engagement. Instead, corporate video production focuses on specific audiences to help businesses improve their operations and reach their goals.   

What is The Process Of Creating Corporate Videos?

Every corporate video production starts with a plan. The video to visualize its unfolding includes: 

• Brainstorming ideas
• Writing a script
• Storyboarding 

Production takes place, capturing all the video and audio for the project. There is post-production, where the video is edited, and graphics, music, and other elements are added to complete the project.   

Why Are Corporate Videos Important?

Corporate video production focuses on creating video content for businesses and organizations. This can include everything from promotional videos to training and educational videos. Corporate video production differs from other types, like commercial production, because its primary goal is not mass audience engagement. 

Instead, it focuses on specific audiences to help businesses improve their operations and reach their goals.   

Types Of Corporate Videos 

There are many different types of corporate videos, each with its specific purpose. 

Here are some of the most common types:  

Promotional Videos

These videos promote a business, its brand, and its products or services. They can be used on websites, social media, and email marketing to increase visibility and sales.  

Training Video

Training videos help onboard employees and educate them on processes, software, products, and more. They can also assist with compliance and safety training. 

Educational Videos

Educational videos share knowledge and can be used to inform both employees and customers. They can cover various topics and help improve operations and customer satisfaction.  

Internal Communication Videos

Internal communication videos help businesses share information with employees. They can cover announcements, changes to operations, and other essential topics.  

Event Videos

Event videos capture footage of corporate events like: 

• Conferences
• Training sessions
• Webinars

They can be used to promote and enhance future events.  

Testimonial Videos

Testimonial videos feature satisfied customers sharing their positive experiences with a business and its products or services. They help build trust and credibility to improve sales.  

Documentary Video

Documentary-style videos tell a story and can showcase a business’s culture, highlight social responsibility initiatives, and more.   

How Much Do Corporate Videos Cost?

The cost of corporate video production can range from a few thousand dollars to tens of thousands. Several factors affect the price, including:  

• Video length  
• Purpose  
• Type  
• Complexity  
• Production quality  
• Experience in the video production company  

How Long Do Corporate Videos Take To Make?

The timeline for corporate video production can vary significantly depending on the project's specific needs. A simple video with minimal graphics may be completed in a few weeks, while a detailed promotional video with many custom animations could take several months. 

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