17 Effective eCommerce Video Ads To Inspire You
Imagine scrolling through social media when a brief video catches your eye. Instead of a dull static image, this ad features a product in action, so you can picture how it would fit into your life. Before you know it, you’re humming along to the catchy tune and daydreaming about your new purchase. This scenario isn’t just beneficial for consumers but can also help eCommerce brands boost sales and connect with their audiences. If you’re learning how to make a commercial video to promote your online store, effective eCommerce video ads should be your top focus. This article will showcase why video is essential for your business and how to create effective ads to boost sales.
Moonb's educational video production services can help your business achieve its goals by creating effective eCommerce video ads from which to learn.
17 Effective eCommerce Video Ads To Inspire You
1. Animated eCommerce Videos by Moonb
Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. Its team includes senior motion designers, video editors, illustrators, and creative directors who use animation to explain software products better.
Moonb has created several advertising videos using animations to help eCommerce better define its product offerings and relate to the audience in a much better way.
2. Sephora's Sugar Beauty Campaign
In 2021, Sephora's sugar beauty campaign captured the attention of social media in a colorful stop-motion video. This DIY YouTube video shows how to achieve a stunning makeup look at home. Sephora's goal is to resonate with audiences and subtly promote its products.
Despite launching during COVID three years ago, the video is still relevant today, and many marketing lessons can be learned from it.
3. Amazon Echo
This video provides a quick and concise global introduction to the Amazon Echo's 5th Gen model. It effectively demonstrates the Echo's value through its impressive utility display and seamless integration into customers’ busy lives. Amazon takes a bold approach by closing in on the item’s price, a feature often omitted in eCommerce videos but one customers may appreciate.
4. Raspberry Pi
Never underestimate the potential for transparency and interconnection. Understanding your target audience is key. This fantastic video is a flawless example of both sides. The founder shares an incredibly personal story that reveals the inspiration behind starting the company and talks directly to individuals who share similar experiences or parents who can relate to their childhood.
While tugging at your heartstrings, this video shows how technology changes the world for the greater good.
5. Return and Earn
This animated eCommerce video is also a good example of an animated instructional or animated video advertising. This explainer video provides a brief overview of businesses and their operations. The company also helps the environment by reusing waste materials and explains the benefits of returning the container after use.
The first five seconds are for the attention seeker, and then the informational content begins to let people know about the brand.
6. Local Express
The animated video commercial presents how their services convert your business into an online business and mentions the process they focus on doing the process. Local Express provides complete assistance in increasing your brand’s visibility.
Laud and clear voiceover reflect a higher engagement rate, and visually appealing content enables the business to attract more viewers and increase brand awareness.
7. ShitjaOnline
Shitja Online provides a platform for businesses to set up their business offline and online. Shitja offers multiple options and flexibility to companies and individuals on how to grow their business using the online business platform.
The animated video presents how to set up your business online by targeting individuals and groups. Attractive visuals and clear voiceover tell viewers everything about the brand and its offerings.
8. HevoFood App
The HevoFood app presents business information, including the process of ordering food. The first five seconds grab the user’s attention by fulfilling people’s needs. The app provides a platform for local businesses to deliver food to the consumer. The short and specific video content allows the audience to watch until the end, and relevant information ensures engagement.
The video has an effective voiceover that attracts people and delivers all the pertinent information.
9. JIVO CHAT
Watching the Jivo chat commercial is the best way to understand the eCommerce explainer video for SaaS products because it includes all the relevant content that presents the benefits of using Jivo Chat for businesses. The video presents the brand as a solution by targeting B2B businesses and shows several advantages of using the product.
The video takes a few seconds to deliver all the essential things that a person should know about
10. Worldline - Fraud Protection
This fraud protection eCommerce explainer video uses smooth background music and presents a bit more informative content, which increases the video’s effectiveness and develops the user’s trust in the brand. Worldline addresses a rising concern of online fraud, and the first five seconds are attention-grabbing, encouraging the audience to watch the video until the end.
11. OneFood
Have you ever considered a video created using only white and green colors? If not, then just watch this video. The OneFood app allows local food suppliers to sell their products. It ensures that quality food is provided and connects users to multiple producers to deliver quality products to their users.
The attractive visuals direct the audience to check the application and experience the brand’s services.
12. Matt Hodges Book
Another creative eCommerce video example presents how effectively videos can cover different domains. This eCommerce animated promotional video promotes the book Matt Hodges wrote. Videos effectively express all kinds of content engagingly and attractively. The yellow background and highlighted texts engage the users to watch the videos until the end.
13. Samsung
As much as we like to illustrate how effective video content isn’t always just about promoting something, bringing attention to your products remains a crucial part of effectively advertising your business and ultimately generating conversions. Needless to say, ecommerce video ads can also excel at helping you garner interest in what you’re selling and promote interest and action.
Beyond the Pixels
This Samsung YouTube ad example revolves around one of their product’s key value propositions: how the phone can take photos effectively, no matter the day or the lighting. Taking a page from compelling product videos, this ad quickly highlights a specific feature that sets this mobile device apart.
But, most importantly, it reinforces the positive impact that feature will have on their potential customers’ lives, which has more benefits than the immediately obvious ones.
The Digital Shopper's Labyrinth
Nowadays, most customers research a product online, comparing prices and features and searching for offers. By synergizing your ecommerce video ads with your product videos and other elements of your overall marketing strategy, you can create a content weave that makes your offerings irresistible to potential.
14. The new AirPods Pro | Quiet the noise | Apple
Sometimes, it’s essential to focus on advertisements. A product may have four or five great marketable features, but knowing the one or two headliners is key to a successful ad campaign. In this ad, Apple shows they understand that concept perfectly by honing in on the noise-canceling features of their new headphones using a brilliant visual metaphor.
15. Volvo: Say it, without saying it: XC60: The Parents
Parenting is stressful. Even if you’ve never had a child, everybody understands that babies are pretty vulnerable. This ad spends quite a bit of time showing the painstaking process of making your house safe for a baby, but the true brilliance of this ad is in what it doesn’t show.
Advertising the safety features of your car by not showing most of them implies the effortlessness of their use, and Volvo pulls it off perfectly in this ad.
16. Hansgrohe
Let’s face it: advertising can often be a bit blunt. After all, it’s essential for companies spending tens of thousands of dollars to make sure their target audience understands what they’re trying to sell. Consumers are used to this, but it can often come across as pushy and, dare I say, cringe-worthy.
Elevating the Everyday
Hansgrohe and the DVI Group decided to take a different approach to this ad. Through thoughtful cinematography and clever direction, they can showcase the sleek, modern aesthetic of Hangrohe’s products without making it feel like an ad. The subtle slice-of-life feel of this ad pairs perfectly with the everyday nature of the company’s product.
17. The Barber: a Lamborghini Christmas Story
The holiday season often sees advertisers exercise their storytelling capabilities in service to more charitable causes or cheer-filled campaigns. This product advertisement video example is no exception, featuring a small business father and his successful son who wants to help out. A story about advertising within an advertising video: an inspiring ad from a well-known luxury car brand.
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How Moonb Helps eCommerce Brands Create Video Ads
Moonb helps eCommerce brands create high-performing video ads by combining expert storytelling with seamless production. Unlike traditional agencies or in-house teams, Moonb offers a flexible, subscription-based approach that makes professional video content more accessible.
With integrations into Trello, Slack, and MS Teams, plus weekly strategy calls, we act as an extension of your team—without the hassle of long term contracts.
Custom Video Ads that Speak to Your Audience
Our process starts with understanding your product’s unique appeal and the audience it serves. We craft scripts highlighting key benefits naturally and engagingly rather than overly salesy. Then, we bring those ideas to life through dynamic visuals, whether:
- Sleek animations
- Lifestyle footage
- Product close-ups
Every video is tailored to match your brand’s aesthetic, from color schemes and fonts to tone and pacing.
Engaging eCommerce Video Ads that Drive Action
To keep viewers engaged, we incorporate voiceovers, music, and on-screen text that reinforce key messages without overwhelming the experience. The result? Ads that not only capture attention but also drive action, whether it's adding to the cart, signing up, or learning more. If you're looking for a streamlined, results-driven way to elevate your eCommerce marketing,
Moonb delivers impactful video content. With a 3-day free trial, you can see the difference for yourself.
Why Are Video Ads Effective for eCommerce Businesses
The dawn of the age of video advertising has created a paradigm shift for marketers. According to Forbes, video ads now make up over 35% of all ad spending online. Video enables you to say much more with less—to construct an engaging story for your brand and packs a punch.
The 80% Tipping Point
Online video will account for 80% of all global internet traffic by 2020. Social media platforms prioritize videos over other types of content, and videos help brands build more trust than traditional ads. These trends make it crucial to nail your video presence.
Why Video Ads Work for Businesses
Video ads help eCommerce businesses cut through the noise. The digital media space is crowded, and today’s consumers have short attention spans. People would rather watch a video than read something or look at a static image. Video ads consistently see higher engagement rates and time spent than other ads.
Also, 80% of users can recall a video ad they’ve seen in the past month. So, if you want to engage customers, video ads are an easy way to capture your audience's attention and stand out.
Video Ads Spark Interest with Less Time
Video ads can communicate more than a tagline — they can promote a sale, build a story, outline your value proposition, or go deep into product details. Importantly, they’re incredibly good at driving customer action. 15-30 seconds is the optimal length for a social media video ad, which allows you to hit the balance between catering to a short attention span and creating a meaningful narrative.
You Control the Narrative with Video Ads
Instead of hoping the customer reads what you want them to, you can show them in a captivating video. One of our favorite customer examples at Waymark is Havenly, an online home design service with a unique value proposition. Havenly uses a few different types of video ads.
Decoding Design
Havenly’s value proposition can be tricky to convey with just beautiful photos of the rooms they design, so they use video to communicate who they are and how they can improve your life. With videos, they can explain their service concisely in just 15 seconds. It visually develops their brand, hits all their key messaging points, and is personalized for the platform it appears on Instagram.
Build Brand Awareness Through User-Generated Content
Some of the most impressive social followings have been built using user-generated content, it’s a video strategy that fosters brand advocates and makes for beautiful, human content. It’s also an excellent way to reach new audiences. Airbnb, Glossier, and GoPro are among the top users of this strategy.
It’s no surprise that user-generated video ads work. After all, word-of-mouth advertising has always been one of the most effective forms of advertising. 76% of respondents in an AdWeek survey said that they find UGC more influential than content created by the brand directly. That is the power of social proof—potential customers are more likely to purchase if they see someone like themselves promoting or experiencing your product.
Beyond Conventional Production
Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. Key features include:
- Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
- Weekly Strategy Calls: Regular check-ins to align with your goals
- Contract-Free, Full-Service Production: A flexible approach without long-term commitments
A Superior Video Solution
Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:
- A flexible, subscription-based model
- Expertise in creating compelling video content
We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.
Start a 3-day free trial with our educational video production services to take your content to the next level.
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7 Best Tips For Creating Effective eCommerce Video Ads
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1. Keep It Short and Entertaining
People have short attention spans, so aim for a video length of 30 to 60 seconds. Focus on delivering your key message shortly and enticingly. You can use narrative techniques or humor to keep viewers interested, for instance.
2. Try Including Voice and Text
Videos without someone speaking in the background or captions can make your audience feel disconnected. For example, if you're showing a video about the features of a brand-new product, you should include voiceovers that seamlessly guide users through the process. If it’s not possible to include a voiceover, be sure to incorporate meaningful captions that provide clear guidance on the content of the video.
3. Invest in Quality
Imagine making a three-hour video only to find that the quality is not up to par. Users who encounter poor-quality videos become frustrated and are more likely to exit. That's why it is essential to invest in quality equipment such as:
- Cameras
- Lights
- Microphones
This makes your videos look more professional, leaving viewers with a positive impression.
4. Use Music and Sound Effects
Background music can set the tone and evoke emotion, enhancing the overall impact of your video. Sound effects can add flair. Make sure that the audio complements the graphics and is not too overpowering.
5. Optimize for Mobile
It's crucial to optimize your videos for mobile viewing, as people primarily consume social media on their phones. Create still videos optimized for mobile screens, make content easy to view on a smaller screen, and include captions for easier comprehension. As a result, you can grab your audience's attention by communicating your message in the first few seconds of the video.
6. Use Hashtags
You can't expect your videos to pop up on people's social media feeds if you don't use hashtags. Hashtags perform similarly to searchable keywords that people use to search for content online. Adding relevant and popular hashtags to your video content makes it easier for your target audience to find your content.
7. Track Your Video Performance
It’s essential to track your progress and test audience behavior to determine the impact of your video marketing efforts. By monitoring the required metrics, you can assess your video content's effectiveness and identify areas for improvement. Here are some video performance tracking aspects:
- Views Engagement
- Click-through Rate (CTR)
- Conversion Rate
- Watch Time Social Media Metrics
Pro Tip: If your videos aren’t getting enough views and engagement, you’ll need to make them SEO-friendly on platforms like YouTube, where you’ll upload them.
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service
Moonb is a video marketing agency that offers a better way to create corporate video content. Our seamless project management integration via Trello, Slack, and MS Teams, our contract-free approach, flexible, subscription-based model, and commitment to producing high-quality video that meets our client's unique goals help businesses create better video content faster.
Start a 3-day free trial with our corporate video services to take your content to the next level.
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Have Questions?
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.
Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.
If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.
Absolutely, you'll receive the working files, and you'll own all the intellectual property created.
As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.
Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.
Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.
