Benefits Of Using Educational Videos For Marketing
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Imagine you’re a teacher or marketing professional seeking to promote a new online course. You want to create an engaging promotional video to help your audience understand the benefits of your course and how it can help them. After some research, you discover educational videos are just what you need. But first, you have to figure out how to get one made. As you look into it, you come across various technical terms and pricing information about educational video production costs. Suddenly, you feel overwhelmed.
This article can help you cut through the confusion and understand how educational videos and corporate video services can help your organization reach its goals and the benefits of using them for marketing.
Educational Video Marketing: What Is It?
Educational video marketing is creating videos to help an organization promote its products or services. These videos target existing and potential customers to help them learn more about the organization’s offerings.
The videos use engaging visuals and narrative storytelling to present information in a digestible format. Instead of boring sales pitches, educational videos help create a narrative that makes it easier for audiences to understand complex subjects.
Boost SEO with Educational Video Marketing
Additionally, educational video marketing can help improve an organization’s SEO ranking. Google and other search engines prioritize user-friendly content that helps users answer their queries.
Creating educational videos to help a specific audience can boost your organization’s online visibility, helping you attract more prospects.
Why You Should Explore Educational Video Marketing For Your Business
Creating an educational video is a daunting task. From coming up with an idea, planning to shape pieces and have a follow-up, and tracking the response, there are many tasks you need to tackle.
When your platform has the potential for videos and your viewers’ penchant to respond and interact with them, they become something worth your marketing efforts—especially if they are educational videos!
Building Brand Credibility with Educational Video Marketing
Remember that the audience appreciates your value via educational content that helps and entertains them. But what is more to it? You get to portray your business as a voice in your domain that offers quality content and becomes the go-to reference in the working sphere by building brand credibility and recognition.
Businesses have been using video to promote and educate since the 1940s. This format has recently become an essential part of content strategy. HubSpot reported that audiences spend 17 hours a week watching videos online. Another study found that 94% of users watched videos to learn about products or services.
Why Businesses Should Invest in Educational Video Marketing
The majority of businesses have nothing to do with the creation of educational videos. For that reason, it must sound weird to companies that they can—or better yet, should—invest in creating a video through which they will inform their potential customers about something that relates to them as a business.
By doing so, they will gain considerable benefits that will improve their brand overall and will achieve the following:
- Answer directly or indirectly common questions relating to their business
- Explain their business model
- Build trust around their brand as they are trying to inform about something rather than sell
- Generate leads
- Increase their authority
The Lasting Impact of Educational Video Marketing
Educational video marketing is an effective way to reach a vast audience and do that effectively. It is not only an excellent way to inform their audience about their business or about something that relates closely to them, but it also adds value. It is not just another marketing campaign that tries to sell something aggressively and will get old after some time.
An educational video will last longer on the web, and depending on the quality of the video, it will have replayability. Video marketing is an indirect yet effective way to improve and raise brand awareness.
Benefits of Using Educational Videos for Marketing
When an audience is looking for helpful information, it is your brand’s job to provide it. An educational video is an excellent opportunity to help leads find answers to their questions and advise them when they are asking for it.
Educational Videos Cover Difficult Subjects
It is the best feature of an educational video. It takes the pain out of complicated topics by making the content easy to understand. A well-designed educational video never feels too difficult, even if there's a complex subject.
Many successful businesses take a complex B2B idea and try to boil it down to accessible and explicit content for their audience.
Educational Videos Build Trust
Did you know that YouTube invests $20 million in brands that make educational videos? It also helps many companies and firms find educational YouTubers for producing sponsored content. It does this because educational videos are tremendously helpful in positioning your business as a source of practical knowledge.
Educational videos can make your brand a reliable name for the customers and help you attract new customers, although you are just teaching in the videos and not selling anything. A good and comprehensive video can make leads trust your brand.
Educational Videos Generate Leads
Once you’ve taught leads or audiences something new they liked or benefited from, they will consider what else they can learn from your educational videos.
In other words, if your educational video is worth the audience’s time, it will trigger their curiosity and interest and promote your brand.
Educational Videos Work in Your Marketing Funnel
Educational videos are the awareness stage of your marketing funnel. That means when the audience starts educating themselves, brilliant educational videos engage them and prove your knowledge and capability to prospects. As they are infinitely flexible, they keep audiences informed.
Related Reading
- Customer Education
- Customer Education Examples
- How to Improve Customer Onboarding Process
- Customer Education Strategy
- How to Increase Product Adoption
7 Types of Educational Videos You Can Create for Marketing
1. Tutorial Videos: Your Audience Wants to Know How to Do Something. And You Can Show Them in a Video
With a tutorial video, you can show off your brand and your products while teaching people how to use them. Home Depot does a great job of this in their video content marketing, explaining how to complete DIY projects (like the wall planter featured below) and showing which of their products are needed to get the job done.
2. Industry Update Videos: Help Your Audience Stay Informed
Showing that you follow and understand trends in your industry will give you credibility and add a layer of trust between you and your customers. Video marketing can keep you and your customers informed whether there’s a new technological breakthrough or a trend affecting large portions of the world and your industry.
Wireless company AT&T has a playlist dedicated to different updates in their industry on YouTube.
3. Explainer Videos: Simplify a Complicated Subject
Explainer videos are meant to simplify explaining a product, service, process, or any other complicated topic. These videos are usually animated and typically don’t run longer than a few minutes.
In the example from Microsoft, the company uses animation to explain how their products work together to protect from digital threats.
4. Webinars: Engage Your Audience with Interactive Video Content
Webinars are a powerful tool that allows companies to host live, interactive sessions, often used for:
- Educational purposes
- Product demonstrations
- Expert panels
They stand out as excellent tools for demand generation, as they can attract and engage a targeted audience, nurturing leads through informative and compelling content. Additionally, webinars offer a unique opportunity for co-marketing efforts, where businesses can collaborate with partners or influencers to expand their reach and tap into a broader audience.
By leveraging the interactive nature of webinars, companies can disseminate valuable information and foster relationships and community, making them a strategic choice for brands looking to enhance their marketing mix.
5. Company or Facility Tours: Give Your Audience a Behind-the-Scenes Look
Specializing in the production of goods? Why not offer your prospects and customers a glimpse of how the products they purchase are created? These educational videos are fantastic for companies wanting to build trust and reinsurance in their product.
6. Company Stats and History: Tell Your Story
Living on the “corporate communication” side of the spectrum, these videos explore the founding, evolution, and core principles that define a business. These videos serve as a bridge connecting the company's past to its present, weaving a story that resonates with both employees and customers by showcasing the company's mission, vision, and the milestones that have shaped its journey.
They can transform viewers into loyal advocates by illustrating the company's commitment to its beliefs and the impact it aims to make in the world, laying a foundation for a strong and relatable brand identity.
7. Employee Onboarding: Help New Hires Get Settled
This last type of education video helps new hires understand their workplace, its mission, culture, and the team they’d be working with. Employee onboarding videos include:
- Welcome and orientation videos
- Training sessions
- Strategy sessions
Why not create a mini-documentary out of it?
Moonb: Hassle-Free Corporate Video Services
Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to
- Traditional video agencies
- Freelancers
- In-house production teams
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
7 Helpful Educational Videos for Marketing Examples
1. Educational Videos by Moonb: Why They're a Smart Investment for Your Business
Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better.
Moonb has created several customer education videos using motion graphics to help businesses better define their product offerings and relate to the audience in a much better way.
2. Zoho CRM: Create an Approval Workflow
Workflow processes occupy a significant block of time, often leading to delays in timely decision-making. To help teams eliminate this, the Zoho CRM tool is a practical solution that allows sales representatives to make faster decisions without waiting for their manager’s approval.
To illustrate this, the SaaS giant chose a screencast walkthrough video style to showcase how individuals and teams can work efficiently. Despite being lengthy, this video is an excellent example of a walkthrough video as it neatly demonstrates the workflow without any complexities.
3. Sprouts: Design Thinking
With technological advancements, there’s also a rise in the complexity levels of business operations. This calls for entrepreneurs to develop creative ideas and an effective brand strategy to help them make better business decisions.
In the above video, Sprouts beautifully educates entrepreneurs on how Design Thinking is a crucial skill entrepreneurs must learn through a light but compelling storyline. By showcasing it as a 5-step process, the video effectively conveys the agenda of how entrepreneurs can solve problems with innovative solutions.
4. Sentis: Safety Attitudes at Work
In this video by Sentis, the center of focus has been attributed to how behavioral attitude is essential for workplace safety. To illustrate its importance, an engaging story involving 2 safety workers with a different approach toward safety measures is showcased.
By using the 3D Motion Graphics animation style, the video beautifully captures the Attitude-Behavior-Results [ABR] model. Realistic background graphics, film-like transitions, and great use of storyline and characters are the key highlights of this educational explainer video.
5. ICICI Bank: Animated Educational Video
Companies struggled to maintain and provide standard customer services during the Covid outbreak. To explain their agenda crisply, ICICI Bank created a 2D animation-based educational video for their employees’ training.
The core idea of the video is focused on delivering a meaningful message regarding how employees should stay committed to their responsibilities even in complex situations. From the creative perspective, the video presents a WFH-friendly framework that employees and customers can follow to maintain their work-life balance virtually.
6. Google Africa: Cyber Bullying [UNICEF]
Cyberbullying, which takes place through electronic device,s is undoubtedly, one of the most serious problems of the 21st century that can leave an everlasting mark on victims. This social awareness e-learning video by Google Africa highlights the emotional, social, and academic impact cyberbullying can have on school & college-going students.
From the animation perspective, the video boasts an evergreen Line-graphic and grey-scale whiteboard animation style equipped with an intriguing storyline.
7. Simplilearn: Big Data in 5 Minutes
This is one of the best educational video examples you have encountered. Often, topics such as Big Data, Artificial Intelligence, and Cloud Computing confuse learners as they fail to understand these concepts.
SimpliLearn presents a short and informative explainer video on Big Data through this whiteboard video. It crisply discusses the meaning of Big Data, different ways of its usage, and how it can be leveraged to improve business decision-making through infographics and icons.
Related Reading
- Animated Educational Videos
- How to Make Instructional Videos
- How to Create Training Modules
- How to Make Educational Videos
- How to Create Training Materials
5 Tips for Making the Best Educational Videos for Marketing
1. Publish Helpful Content
Define a clear goal. As with any marketing campaign, you need to know what you aim to achieve and who your target audience is. You'll jump into the creative process once you have a solid agenda and a well-defined buyer persona. Educational video marketing is all about growth—offering something valuable that your audience can use.
Understanding Your Audience for Effective How-To Videos
Start by researching what your potential customers need. Gather insights by checking comments on your website, monitoring social media interactions, or using review forms. You can even experiment with A/B testing to see which topics resonate best.
The more you understand your audience, the more relevant and engaging your how-to videos will be. When you address their pain points effectively, your content grabs attention and encourages sharing.
2. Avoid Overly Promotional Content
A key principle in inbound marketing is to help, not sell. Educational videos should provide authentic, in-depth information rather than aggressively pushing products.
For example, if your audience is interested in character animation, focus on teaching them techniques or sharing industry insights rather than simply recommending your services. This approach builds trust and positions your brand as a reliable source of expertise, guiding viewers smoothly from the awareness stage to the consideration stage.
3. Be Creative with Your Branding
While it’s important not to be overly sales-oriented, subtle branding can tie your educational content back to your business. Incorporate your brand colors, logo, or an animated version of your logo at the beginning and end of your videos.
This reinforces your brand identity without being intrusive. Viewers who see consistent, well-branded content are more likely to remember you as a dependable resource for reliable information and solutions.
4.. Focus on Quality Content
Quality is paramount when it comes to educational videos. Everything needs to be top-notch, from accurate data to professional video elements like:
- Clear audio
- Crisp visuals
- Smooth transitions
Low-quality videos can damage trust and diminish the effectiveness of your message.
If you don’t have an in-house team skilled in scripting, storyboarding, animation, or voice acting, consider outsourcing your video production. Alternatively, you can use character animation software or template-based apps to get started, though be mindful that these might sometimes result in generic, stock content.
5. Choose the Right Video Style
It’s essential to select a video style that aligns with your brand and effectively communicates your message. Whether you choose animated videos, live-action tutorials, or a hybrid approach, the style should reflect your brand’s personality and resonate with your audience.
Animated videos, for instance, can blend seamlessly with your brand’s vibe by using characters and visuals that mirror your target audience. This helps viewers relate to your content personally, encouraging them to engage and connect with your brand.
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service
Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to
- Traditional video agencies
- Freelancers
- In-house production teams
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
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- FAQ Videos
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- eLearning Video Examples
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Have Questions?
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
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