Effective Healthcare & Product Advertisements (Examples & Tips)

With so many health product advertisements competing for attention today, creating a stand-out commercial can be challenging. Most people have learned to tune out traditional ads, especially for health products, because they often lack credibility. They may focus too much on selling a product instead of helping consumers improve their health or meet their personal goals. So, how do you create a health commercial that will catch your audience's attention and earn their trust? This article will show you how to make a commercial video that effectively advertises health products. You'll learn about the structure of health product advertisements, why they matter, and how to improve them with examples and helpful tips.

Moonb's educational video production services can help you create effective health product advertisements that instill confidence in your target audience. We specialize in creating engaging, informative videos to boost your credibility and help you connect with your consumers.

24 Examples Of Effective Healthcare & Product Advertisements

1. Animated Healthcare Explainer Videos by Moonb

Moonb is a video marketing agency specializing in animated healthcare explainer videos. Their staff includes: 

• Senior motion designers
• Video editors
• Illustrators
• Creative directors 

They were the ones who used animation to explain complex: 

• Healthcare products
• Services
• Technologies

In doing so, they help businesses better define their product offerings and relate to the audience much better.  

2. UCLA Mattel Hospital  

Going to healthcare centers doesn’t have to be all about stress. You can dispel all patients’ nervousness with the perfect video. The video tour of the Mattel Children’s Hospital at UCLA guides new patients about the facility’s whereabouts. 

It also helps to put a smile on children’s faces and demonstrate the hospitality of the people at the care center. Such videos help soothe patients’ nerves and prepare them for a good mood and experience at the healthcare center.  

3. Halaxy

Thanks to technology, all aspects of our lives are evolving, but the medical space still seems to be where these changes are slow. Halaxy’s healthcare marketing video describes the status quo in which physicians and patients live, highlighting what could be improved for both parties and showcasing a new approach that makes operations more straightforward. 

This video production approach allows viewers to see the value they are missing out on and encourages them to consider the product.  

4. CirrusMD

CirrusMD’s video emphasizes a better way to access care and treat patients. This video benefits both patients and physicians. It promotes a telehealth platform, shows viewers how it easily and rapidly connects patients with real doctors, not bots, and educates them on how to get the most out of the platform. 

Consider such demo videos if you are a physician or a healthcare institution offering telehealth services. They help you give your patients the information they need in real time and easily enroll them in your new service.  

5. Apollo Hospital

If you are looking for a video to help you build a connection with your patients and get them to trust you, Apollo Hospital has a great example you can emulate. This patient testimonial video features a patient and their family sharing their experience with a heart attack and the help the hospital has provided them. 

People are mostly and rightfully skeptical of choosing healthcare institutions. Such videos help illustrate the care and results they can expect from your organization, which allows them to build confidence and trust in you.  

6. Illumina

Illumina’s video has a lot to teach you if you specialize in a specific treatment as a: 

• Healthcare organization
• Clinic
• Physician

The company is niched in array-based solutions for DNA, RNA, and protein analysis that serve as tools for: 

• Disease research
• Drug development
• Molecular tests in the clinic

And they’ve created the perfect case study video for the benefit of their future patients.  

7. Celo 

Celo is a communication and community platform for healthcare organizations and medical staff. The video is an excellent example of an explainer video for healthcare professionals’ benefit. 

It explains all the product’s cool features and instructs healthcare professionals on the value they can get from it.  

8. CHI St. Luke’s Health Center

This physician interview video is the perfect example of a meet-the-doctor style of healthcare video. CHI St. Luke’s Health Center nails this alright and OK. The footage quickly introduces the physician, highlights their education, discusses a few feats they’ve achieved, and sums up the physician’s professional life. 

Such videos help patients learn more about physicians before care operations. It answers questions such as “who is going to treat them and whether or not they could trust the physician.”  

9. Carebit

Carebit helps healthcare professionals streamline and automate their administrative tasks. Patients can access the platform to self-book appointments with doctors, find answers to their questions, and much more. 

Doctors get real-time updates and across-the-board patient data. Creating an explainer video helps educate your healthcare staff and patients on your new services or procedures.  

10. Managing Diabetes Video By Oscar Health

This perfect healthcare marketing video shows how Oscar Primary Care is designed to help manage diabetes with continued check-ins, personalized care, and easy access to medical teams. 

Shot as a live-action video, it is very well produced, with a certified professional nurse’s visual narration of the entire script. This human intervention helps connect with the viewer’s emotions. It is well-produced in quality: 

• Editing
• Clear audio
• Professional cinematography

11. What is Quality of Care? by (WHO)

This World Health Organization video marketing for healthcare has been produced as an animation video, ensuring it effectively conveys the required message. Animation makes complex subjects look easy and enjoyable for viewers by using pictures to explain definitions and examples. 

The sound production quality is high, and the narration is clear enough to ensure the message is informative and understandable to a broader audience. The animation helps keep the viewers interested and helps them better understand the information.  

12. Science Will Win Video by Pfizer

“Science Will Win” is a video by Pfizer and is considered one of the best medical marketing videos ever created. It discusses scientists’ hard work developing medical treatments that save and extend people’s lives worldwide. 

The video appeals: 

• Emotionally to viewers
• Boosts confidence
• Increases hope for more scientific progress

The professional cinematography is exceptionally well done, shot in high definition with a powerful visual appeal. The audio is also evident and well-matched with the visuals, delivering the message effectively. It is a clear and inspirational video showing how science will lead toward solving health problems and living quality lives.  

13. The World’s Largest Medical Company by Medtronic

The video describes the company’s odyssey from its humble origins in 1949 as a medical equipment repair shop to becoming a global medical technology company. The animation is excellent, captivating, and easy to understand. One of the best healthcare marketing examples is attracting a larger audience and enabling them to comprehend the video’s complicated information. 

Textual captions accompany the visuals and narration, allowing for the effective transfer of information even without sound. Effective kinetic typography or animated text describes vital statistics or milestones designed to grab the viewer’s attention. The video also leverages historical context and storytelling within an emotional marketing framework to show the company’s global effect.  

14. Healthy Planet, Healthy People Video by Bupa

The “Healthy Planet, Healthy People” Video by Bupa is a live-action video for healthcare marketing that builds its message around emotional storytelling and the interrelationship between environmental health and human health. The scenes of the video are shot in breathtakingly beautiful locations with different climates from around the world. 

The purpose is to demonstrate that people treat the Earth with similar care and concern as they treat a patient. The video is of excellent production quality, with flashes of sharp visual images worldwide, reinforcing the message of universal responsibility and environmental stewardship. The realism and urgency in the storyline are enhanced by the live-action rather than animation, making it more effective.  

15. Fullerton Health Corporate Video

This poignant healthcare video marketing example focuses on the essential aspect of medical care by emulating live-action cues and compelling narration. It talks about how Fullerton Health delivers fully integrated medical services across nine markets in the quest for inclusivity, innovation, and bringing healthcare to the world. 

This hospital marketing video underscores that care has no limits and underlines the company’s commitment to elevating healthcare standards through positive life impact. High production quality, emotional storytelling, and clear messaging make this video engaging and impactful.  

16. Care vs. Caring: Royal Alex Hospital Foundation Video

Care & Caring by Royal Alexandra Hospital Foundation is a multi-award-winning healthcare advertising video content that differentiates offering clinical care and giving genuine compassion to patients. The video highlights the importance of compassion in healthcare. It emphasizes that patients remember the care they receive in moments of vulnerability and need. 

Through powerful narratives and real-life examples, the video illustrates how healthcare providers at the Royal Alexandra Hospital go beyond standard care to offer genuine empathy and support to patients and their families. At the same time, making heavy use of professional production techniques, the video can craft a visually powerful and emotionally engaging piece, dramatically boosting the overall impact of its message.  

17. Animated Medical Explainer Video of ZICOH

One of the classic examples of medical animation videos is ZICOH by Vivera Pharmaceuticals. This video is a sleek, clear, and illustrative view of what the ZICOH device does and how its users benefit. It shows that the patented device provides: 

• Controlled dosage delivery in both directions
• Prevents drug abuse
• Assures compliance
• Enhances pharmaceutical safety between: 
  
  • Patients
  • Physicians
  • Manufacturers through pharmacies

Its superior animation quality and simple explanation make it an interesting and informative medium for understanding complex medical technology.  

18. Medical Explainer Video by Fracture Care

The Medical Explainer Video by Fracture Care is an example of healthcare marketing video content that uses motion graphics to explain complex medical information. Rich animations and transparent, concise narration make engaging content vivid, and the production quality is high, reflecting professionalism and credibility. 

This video creates an emotional connection with the audience. The mix of information delivery and aesthetics is the real force behind this healthcare marketing video, driving trust in health services and products.  

19. You Have Us Video

This video is part of a series created for healthcare marketing by Dana-Farber Brigham & Women Cancer Center. It brings out human interest in the video by showcasing a story concerning Jenifer, a cancer survivor. This is an excellent example of a healthcare marketing campaign that builds trust through relatable patient stories and highlights the center’s commitment to comprehensive cancer care. 

The production quality is high, with professional visuals and clear audio, making it very emotive and engaging. Each potential viewer is assured that they will never walk alone in the battle against cancer, where advanced treatment at the center is skillfully teamed with support.  

20. Patient Testimonial | Mr. Venkatesh Roddam| Spot Stroke

This testimonial provides a heartfelt account of Mr. Venkatesh Roddam’s recovery from a stroke, emphasizing the importance of timely intervention. The video underscores the dedication of healthcare professionals and inspires confidence in their expertise, urging viewers to act quickly in similar situations.  

21. OhioHealth – Sharing Your Optimism

This campaign shifts the focus from medical procedures to patient resilience, capturing the optimistic spirit of cancer patients who continue to make plans despite their diagnoses. It inspires viewers with a hopeful message, encouraging them to embrace life and pursue their passions while showcasing OhioHealth’s holistic approach to cancer care.  

22. Intelycare

The video features a polished motion graphics style with smooth transitions and vibrant visuals, ideal for simplifying healthcare services. Its clean design focuses on presenting key information in an approachable and engaging way. Using dynamic visuals and concise messaging, the video effectively highlights IntelyCare’s unique value, emphasizing patient care and operational efficiency. 

Staff must carefully describe the services/products, and mistakes might occur. Patients can quickly memorize details of their prescribed medicines after watching pharmaceutical explainer videos.  

23. The ALS Association – The Power of Social Media

The ALS Association’s “#IceBucketChallenge” became a global sensation, raising over $100 million in its first month. The video encouraged participants to pour ice water over their heads or donate to ALS research while nominating others to join the challenge. 

This simple yet powerful campaign combined fun with purpose, spreading awareness and funding for ALS on an unprecedented scale.  

24. Avecina

Avecina Medical takes a humorous spin on healthcare promotions with an animated story about two quirky characters who land in a hospital after a silly mishap. 

This lighthearted video balances humor and seriousness, making healthcare more approachable while reinforcing the hospital’s role as a dependable hero.  

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How Moonb Helps With Producing Great Healthcare Advertisements

Healthcare advertising is different from other industries. In addition to selling a product or service, health product advertisements must build trust, educate the audience, and ensure compliance with strict regulations. 

Moonb understands this and combines industry expertise with high-impact storytelling to produce compelling health product videos that achieve your marketing goals.  

Smooth Project Management for Hassle-Free Video Production

Moonb’s project management approach ensures a smooth, hassle-free experience, integrating with tools for efficient collaboration, like: 

• Trello
• Slack
• MS Teams

Unlike traditional agencies, freelancers, or in-house teams, Moonb offers a flexible, subscription-based model that adapts to your needs. 

Whether you’re launching a new medical device, promoting a healthcare service, or raising awareness about a health condition, we deliver videos that simplify complex information while maintaining authenticity and emotional impact.  

A Team that Knows Healthcare Video Production

With a deep understanding of the healthcare industry, we stay ahead of emerging trends, evolving regulations, and audience expectations. From explainer videos to patient testimonials, we help you create content that informs and inspires action. 

Let’s work together to make your healthcare message more transparent, engaging, and effective.  

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Benefits Of Using Videos In Advertising Health Products

Ride the Wave of Healthcare Trends with Video Marketing

The rapid growth of the healthcare industry has resulted in changes in how we market to patients.  Video marketing is a great way to keep up with current trends and help patients understand the ‘new normal’ after the sudden changes brought on by the COVID-19 pandemic. For example, telehealth has become a significant trend in recent years, and according to McKinsey, telehealth services are 38 times more popular than before COVID-19. 

The immediate implication is that healthcare professionals must also up their games to meet customers’ current expectations, especially with how they strategize healthcare operations and communicate with patients and their families. Video tutorials and demos are effective ways to instruct people. You can use these to walk your clients through new procedures and help them make the most out of medical tools and healthcare options now available to them. 

Create a Better Experience for Patients with Healthcare Videos 

Healthcare marketing videos are perfect for sharing on your social media channels and your organization’s website landing page. You can use them to create unique navigation and excellent first-time patient experiences. For example, on your website, you can upload a video describing your services and how patients can access them instead of scrolling through a wall of text. 

You can also unveil new facilities, equipment, products, or services with fun videos on your: 

• Website
• Social media
• Even your healthcare facilities

Patients can find what they need quickly without struggling or scrolling for long periods. Also, videos offer a better way to learn about and explain complex topics. And it’s not a secret that healthcare topics aren’t anything like household discussions. Videos allow you to use illustrations, 2D, 3D, Graphics, and various animations to explain things and get patients to understand. 

Make Healthcare Less Stressful with Video Marketing 

For most people, going to medical facilities or the clinic atmosphere mostly brings up nervousness and anxiety. Creating fun facility tour videos will help you dispel that anxiety and give people a fun way to navigate your facilities. Also, creating explainer videos can help illustrate a procedure or service with animation or even live-action clips. 

This can help remove the mystery about a surgery, procedure, or service and ease your client’s mind. You can also use video marketing to create caring, compassionate patient messages. Think about entertaining styles of videos, like: 

• “Get Well Soon”
• “Pick Me Up” 
• “You Are Not Alone” 

This will work especially if you have a children’s audience and include entertaining video elements. 

Build Trust and Humanize Your Healthcare Business with Video 

Because of the sensitive nature of our health, we always have a ton of questions and are worried about who is going to treat us or prescribe our medication. Videos offer an effective way to remedy this and commend trust with your clients from the kickoff. For example, you can create a medical animation video to promote staff visibility and recognition. 

In such videos, you can quickly present the faces and credentials of the healthcare team at your organization to dispel all concerns about pre-appointments. You can also create meet-the-doctor videos. The videos generally feature doctors’ credential recitals as well as personal interviews. 

The Role of Video Content in Building Patient Trust and Engagement

Patients get to see doctors and get an experience with them before the actual treatment operation unfolds. The interest of such videos is that they help break the ice with new patients, get them to trust your staff and physicians, and offer an excellent way to humanize your healthcare organization. 

It promotes your business goals by allowing your staff and physicians to share their education, training, and expertise, which boosts professional relationships within your organization. 

Share Compelling Stories and Win More Business 

Think about videos like patient testimonials. These are stories from people your patients relate to. Watching such videos of happy patients sharing their experiences and seeing your healthcare teams or physicians put happiness and smiles back into patients’ lives is reassuring and provides valuable connections for patients. 

By asking patients to share their happy endings, you can demonstrate your expertise and provide real-life examples of what it’s like to be cared for by your organization. 

Why a Subscription-Based Video Agency is the Future of Corporate Content Creation

Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

9 Best Practices For Creating Effective Healthcare & Products Advertising

1. Follow Industry Regulations for Healthcare Ads  

Healthcare advertising is subject to strict regulations to uphold ethical standards and maintain public trust. Before launching medical PPC campaigns, it’s essential to understand the rules enforced by Google and other advertising platforms. Adhering to these guidelines prevents automatic ad disapproval and mitigates potential legal risks.

Here are the key regulatory considerations:

• Language Use: Healthcare ads must use clear, factual, and non-misleading language. They should avoid false claims or exaggerated promises about products or services.
• Automatic Disapproval Triggers: Certain words and phrases, such as "cure," "guarantee," or "miracle," can trigger automatic disapproval from ad platforms and regulatory bodies.
• HIPAA Compliance: The Health Insurance Portability and Accountability Act (HIPAA) mandates that healthcare providers safeguard patient privacy and personal health information in all marketing efforts.
• Consent & Testimonials: Patient testimonials require written permission and must comply with HIPAA regulations before being featured in advertisements.
• Transparency & Disclosures: Disclose any affiliations, sponsorships, or financial relationships that may influence ad content.
• Third-Party Claims: Any medical claims based on professional endorsements or studies must be verifiable and backed by credible sources.

By ensuring compliance with these regulations, healthcare organizations can market their services ethically, protect patient privacy, and build lasting trust with their audience.

2. Pick the Right Healthcare Keywords  

Successful healthcare advertising relies on strategic keyword selection to balance specificity, search volume, and ethical marketing practices. Choosing the right keywords ensures that your campaigns reach the right audience while maintaining compliance with industry regulations.

Here are key factors to consider when selecting medical practice keywords:

• Relevance: Choose keywords that directly align with the healthcare service or topic you’re promoting to attract the most qualified audience.
• Search Intent: Determine whether users seek information, medical advice, or specific healthcare services, and tailor your keywords accordingly.
• Specificity: Incorporate long-tail keywords for more targeted reach. For example, instead of the broad term “therapist,” use “pediatric occupational therapist” to improve precision.
• Patient-Friendly Language: Use terminology that patients naturally search for rather than technical medical jargon. Matching search queries enhances visibility and engagement.
• Monitoring & Optimization: Regularly analyze keyword performance and refine your strategy to improve results and maintain relevance.

By strategically selecting and optimizing keywords, healthcare marketers can improve ad visibility, patient engagement, and overall campaign effectiveness while upholding ethical advertising standards.

3. Use Ad Extensions to Provide More Info  

Ad extensions are a powerful tool that enhances healthcare ads by providing additional information such as: 

• Phone numbers
• Physical locations
• Website links

These enhancements improve ad performance and help healthcare providers connect with a wider audience.

Here’s why ad extensions are essential for medical marketing:

• Increased Visibility: Extensions like site links, callouts, and location details make ads more prominent on search engine results pages (SERPs), helping you stand out from competitors.
• Enhanced User Experience: Extensions make it easier for potential patients to find what they need quickly by offering key details upfront, such as contact information or directions.
• Higher Click-Through Rates (CTR): Ad extensions provide direct links to relevant pages, encouraging users to take action, such as visiting your website or calling your practice.
• Optimized for Mobile Users: Mobile-friendly extensions, like click-to-call buttons and location details, enable patients to contact or find your practice with just a tap quickly.

By effectively leveraging ad extensions, healthcare providers can improve engagement, drive more qualified leads, and enhance the overall patient experience.

4. Communicate Clear Healthcare Messaging  

Using patient-centric, action-oriented language in healthcare PPC advertising: 

• Improves engagement
• Resonates with patient needs
• Boosts conversions

Clear, compelling messaging ensures that your ads connect with potential patients and drive meaningful action.

Best Practices for Effective PPC Campaign Messaging:

• Focus on Benefits: Instead of just listing features, emphasize how your service improves patient outcomes. Communicate the value and impact on their health and well-being.
• Be Action-Oriented: Use strong calls-to-action (CTAs) that encourage immediate response, such as:
  
  • "Schedule an Appointment"
  • "Find a Specialist Near You"
  • "Get Expert Advice Today"
• Leverage Testimonials & Social Proof: Showcase real patient experiences and positive reviews to build trust and validate your service’s effectiveness.
• Keep It Concise: PPC ads have limited space, so make every word count. Use clear, direct language, bullet points, or short phrases to convey key information efficiently.
• Monitor & Optimize: Continuously track ad performance, test different messaging variations, and refine your strategy based on what resonates most with your audience.

By implementing these tactics, you can create highly effective healthcare PPC ads that attract the right audience, build credibility, and drive higher engagement and conversions.

5. Tailor Ads to the Target Patient Demographic  

Tailoring your ad content to your intended demographic will capture their attention, address their needs, and drive conversions to yield a higher ROI. The more time you take to understand your target audience, such as their “pain points” and concerns, the better equipped you are to create compelling ads.   

Also, tailored content helps create a personalized experience for potential patients. When they feel understood and catered to, they are more likely to trust your healthcare practice and set up an appointment.  

6. Strategize Budgets and Bidding for Maximum Reach  

Effective budget allocation and bidding strategies are essential for maximizing your healthcare advertising campaigns’ reach, impact, and ROI. You can enhance ad performance while controlling costs by strategically managing your budget, refining keyword targeting, and optimizing bids.

Key Strategies for Budget Optimization:

• Set a Clear Budget: Establish a realistic budget based on your marketing goals, competition, and expected ROI. Prioritize high-converting campaigns to ensure cost-effective spending.
• Conduct In-Depth Keyword Research: Use tools like Google Keyword Planner to identify high-performing, relevant keywords with substantial search volume. Balance broad and long-tail keywords to optimize cost efficiency.
• Implement Targeted Bidding Strategies: Leverage manual or automated bidding strategies to focus spending on keywords and audiences that drive the best engagement and conversions.
• A/B Test and Optimize: Continuously experiment with different bid amounts, targeting settings, and ad variations to refine your strategy. Monitor key performance indicators (KPIs) and adjust bids based on real-time data.
• Leverage Smart Bidding: Use Google’s AI-driven Smart Bidding options, such as Target CPA (Cost-Per-Acquisition) or Maximize Conversions, to automate bidding and improve efficiency.

By taking a data-driven budget allocation and bidding approach, healthcare advertisers can maximize their ad spend, improve campaign performance, and drive more patient inquiries.

7. Align Landing Pages with Healthcare Marketing Ads  

When potential patients click on a healthcare PPC ad, they expect a landing page experience that aligns with the ad’s messaging and branding. A well-optimized landing page improves user engagement, minimizes bounce rates, and increases conversions.

Key Elements of an Effective Healthcare PPC Landing Page:

Consistent Messaging

• Ensure the landing page mirrors the ad’s tone, language, and value proposition to create a seamless transition.
• Reinforce the ad’s message to build trust and engagement.

Clear and Concise Information

• Keep the page focused on the advertised service or healthcare solution rather than overwhelming visitors with general practice details.
• Highlight key benefits and unique selling points in an easy-to-read format.

Engaging Content & User-Friendly Design

• Use a compelling headline and subheadings to guide visitors through the content.
• Include high-quality visuals (images/videos) relevant to the service, such as treatment options or facility highlights.
• Ensure clean, intuitive navigation to enhance user experience and prevent frustration.

Optimized for Conversion

• The landing page should direct users toward a clear CTA (Call to Action), such as “Schedule an Appointment” or “Request a Consultation.”
• Minimize form fields to increase completion rates, patients may abandon lengthy or intrusive forms.
• Use trust signals, such as patient testimonials, security badges, or provider credentials, to reassure visitors.

A well-structured PPC landing page ensures that the initial click leads to a valuable interaction, increasing the chances of converting visitors into actual patients.

8. Ensure Your Website is Mobile Optimized  

More and more patients are searching for healthcare services on their mobile devices. 53% of search queries are on smartphones. 

Mobile optimization can impact a practice’s overall SEO rankings and provide a better user experience for potential patients. When your website is optimized for mobile, you maximize your conversion potential. 

9. Analyze Your Campaigns and Optimize Your Ad Strategy  

Check-in on your PPC advertising campaigns regularly to identify areas for improvement. Metrics such as click-through rates, conversions, and bounce rates determine what’s working and what’s not. 

Based on that data, you can optimize your paid search ad strategy, including: 

• Adjusting keywords
• Ad messaging
• Targeting to improve campaign performance

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Regarding corporate video services, Moonb excels at seamlessly integrating project management for smooth and efficient video production. We offer services that help organize your video project for clarity and direction so all stakeholders know what to expect and when. 

With our Trello integration, you can track the progress of your video project and what tasks need to be completed. Our Slack and Microsoft Teams integrations allow your team to communicate directly with our video production experts within the platforms you already use. 

Unlike traditional video production companies, we also offer weekly strategy calls to keep you informed and answer any questions you have.  These features make Moonb a clear alternative to: 

• Traditional video agencies
• Freelancers
• In-house production teams