How To Create Corporate Videos In 8 Simple Steps

Picture this: You’re at a networking event when someone asks what your company does. You give a mediocre answer, and the conversation fizzles out. Now, imagine you gave that same answer two weeks after your company had produced a well-made corporate video. That video could have told your audience exactly who you are, what you do, and why it matters—creating an engaging opening to the conversation and a far more informed audience. Corporate video production is an essential tool for businesses looking to make a lasting impression and communicate their message effectively. The reality is most people would rather watch a video than read text. This blog will give you the lowdown on how to create corporate videos, from planning and production to post-production and promotion.
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If this sounds daunting, Moonb can help. Our corporate video services can help you create your next corporate video. We’ll work to understand your goals so that we can produce a video that meets your specific needs.

What is a Corporate Video?

A corporate video is a type of video content that companies create in a visually engaging way to promote their: 

• Brand
• Products
• Services

Unlike a typical ad that focuses on one specific product, a corporate video usually offers a broader look at the company as a whole, showcasing its: 

• Values
• Culture
• Overall mission

These videos often: 

• Blend interviews (or “talking heads”)
• Visuals
• Animations
• Background music
• Narration 

5 Creative Ways Corporate Videos Enhance Employee Engagement and Training

Corporate videos can be super versatile—they’re not just for marketing! They’re also used for: 

• Internal training
• Recruitment
• Event highlights
• Employee communications
• Product launches

So, whether it’s giving potential customers an inside peek into what makes the company tick or helping employees stay informed, corporate videos are a powerful tool for businesses to connect with their audience in a way that sticks.

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How To Create Corporate Videos In 8 Simple Steps

1. Establish Clear Goals for Your Corporate Video

Before you start filming, identify the strategic goals of your video campaign and what you'll need to achieve them. 

Here are questions and elements to consider:

• Why are you creating a corporate video? For example, is it to promote a product, attract new customers, or promote your values? Determining the purpose of your video is crucial before proceeding to the following steps. 
• What are your metrics for success? What concrete results do you want from this video (impressions, leads, engagement, etc.)? This determines what kind of CTA you should use in your video. 

The more explicit and well-defined your goals are, the smoother production will be.

2. Determine the Angle of Your Corporate Video

You should decide on the specific message to convey to your audience. Authentic corporate videos foster trust and transparency by highlighting particular elements of your company's story. 

These could be centered around your:

• Business know-how 
• Identity/Culture 
• History 
• Talent 
• Core values 

Great corporate videos showcase your company's soul and strengthen your differences. Your online video should answer the following questions: 

• What makes my business unique? 
• How can viewers connect to my brand? 

3. Identify Your Corporate Video Target Audience(s)

Identifying the right audience for your corporate video is essential. This depends on your objectives and the message you want to convey to your stakeholders. 

Ask yourself next: 

• Who will your corporate video be aimed at? 
• Do you want to target a specific customer profile or a larger audience? 

How to Tailor Corporate Videos for Internal and External Audiences: Strategies for Effective Communication

Generally speaking, there are two core target audiences for corporate videos: 

• Internal communications: Convey a message within your company to the people who work there—your employees. The goal is to develop a: some text
  • Sense of company culture
  • Highlight your best talents
  • Streamline team communications
  • Create stronger collaboration in the workplace
• External communications: The goal is to attract new talent, increase brand awareness, and generate new leads. Showcase the brand to: some text
  • Business partners
  • Shareholders and suppliers
  • Potential hires
  • Prospects

To hone your video's message and tone, create ICPs (ideal customer profiles) or customer avatars to understand and analyze your market's needs. This will improve how you address your audiences and prioritize which product solutions to promote. 

4. Plan Your Corporate Video Production

To prepare for video creation, you must organize details like your: 

• Project’s resources
• Location
• Timing
• Budget

Create a timeline to ensure production stays on schedule and keep track of every step with a project management tool like Notion or Asana. 

Essential Planning Tips for Successful Corporate Video Production: From Budgeting to Casting

While planning video production, consider these questions: 

• How will you create your corporate video? What are the human and technical resources available to you? 
• What kind of production team and equipment do you need? For shorter and simpler videos, you can use your smartphone camera and an easy video editor like PlayPlay from start to finish. For more significant projects, you may need to outsource a production agency (with director, cameramen, editors, sound engineers, etc.) and equipment (cameras, drones, costumes, etc.). 
• Where and when will the shooting take place? Scout possible locations and dates for the shoot. Can you film in your office space, in a studio, outdoors? Is there a deadline for release? 
• How much will your video cost to produce? What budget do you have? Plan your budget carefully before filming to keep video production realistic and achievable. 
• How will you cast talent? You can hire professional actors/actresses from an agency or use actual employees from your own company, customers, or partners. The latter creates a more authentic feel for corporate videos, but make your decision based on the message and tone of your video. 

5. Produce the Script and the Storyboard 

Next is planning and designing your corporate video with a script and a storyboard. Put all your ideas on paper to construct a script and a storyboard—these compose a technical breakdown of every scene in your corporate video. Your script thoroughly documents the actions and dialogue of your cast. Avoid corporate jargon and use vocabulary that is familiar to the general public. You don't want to alienate audiences from your messaging. 

The storyboard is an illustrated version of your script, creating a visual summary of each scene. It provides a structural outline of your corporate video, scene by scene, from the introduction through the plot to the conclusion. You can use presentation software like Google Slides, PowerPoint, or Keynote to easily create slides illustrating each scene and details that need to be incorporated during video production.

The Importance of Storyboarding for Corporate Video Production: Streamlining Complex Projects

Storyboards are especially useful for planning longer videos or those with many technical elements like motion design. Depending on the length and complexity of your video, you may not need to invest in complete storyboard creation. 

Typically, a storyboard will include: 

• A brief description of each scene, shot by shot 
• The type of shots for each scene (overview shot, close-up, etc.) 
• Simple artistic sketches to help the video production team visualize each scene 
• Technical details like: some text
  • Camera angle and movement
  • Lighting setup
  • Sound and visual effects 

6. Shoot the Corporate Video Footage

Lights, camera, action! You're now at the filming stage. To keep this process as stress-free as possible, practice proactive shooting. That means anticipating problems with solutions before they even occur. 

Here are several ways to do that: 

• Ensure lighting, sound systems, and technical gear work properly before filming starts. 
• Rehearse scenes before you shoot them to test how lighting, sound, and angles appear on the screen. 
• Monitor footage sound and visual quality while filming—it's better to catch any errors on the spot so you can immediately reshoot the scene. 
• Equip actors with lavalier mics for optimal sound quality and use the appropriate lighting setup to ensure your shots are aesthetically consistent. We recommend getting a couple of box lights to ensure the lighting hits perfectly at all filming angles. And if you’re feeling fancy, get a green screen for background editing! 
• Don't hesitate to shoot multiple rushes on set. It’s much more challenging and expensive to regroup later. Shoot as many takes as needed while all the cast, equipment, and production team are on-site. 

7. Edit Your Corporate Video in Post-Production

You've reached the post-production phase: editing the raw footage and bringing the video together. This step often takes the longest, involving all the work after the recording. With editing tools like PlayPlay, you can significantly reduce this process from weeks to minutes and do it in-house without any editing skills! 

The post-production process involves: 

• Reviewing all rushes and selecting shots 
• Calibrating and correcting light and color settings 
• Audio mixing for sound design, adding music and voice-overs 
• Integrating text content (on-screen text, subtitles, image captions) and visuals (logos, images, GIFs, etc.) 
• Adding visual effects (transitions, filters, 2D/3D animations, motion design) 

8. Make Eye-Catching Video Thumbnails

The first thing audiences see on any streaming site are video thumbnails. Yours should immediately grab their attention while accurately communicating your video’s purpose. Use a screen capture of your favorite scene and apply your brand's design charter with the following: 

• Colors
• Fonts
• Catchy title

Stay consistent with your thumbnail designs so viewers can quickly identify your brand content. If you don't have Photoshop or Illustrator, use an easy image editor like Canva to edit your thumbnails.

10 Corporate Video Ideas For All Business Types

1. Tell People Who You Are

A corporate video is an effective way to introduce your business to customers. The first part of an introduction is to tell people who you are and what you do. Use a company video to explain your business, what you do for customers, and why you do what you do. The more people know about you, the more they feel they can trust you. Think of this video as a visual explanation of your “About Us” page on your website.  

2. Explain Your Company Values

Every good company has a set of values that drive its operations. Share what drives your business decisions with the world, whether you have your employees explain them or use a narrator and some stock footage to convey your message. Transparency is the key to building trust with your audience.  

3. Share Your Company History

Telling people about the origins of your company makes for cool business videos. This is the perfect time to share funny anecdotes or mishaps that made your company what it is today. We’ve put together a brief company history video that explains where we came from and how we went from a small tech startup to a large, full-service digital marketing agency. 

4. Explain a Topic Related to Your Business

You want people to identify your team as one of the industry-leading experts. Sharing your knowledge on a topic is a great way to establish your expertise. Whether you have someone break down a complex idea or give their advice on different issues, regular educational videos encourage people to return to your business to learn more.  

5. Show People a Day in the Life of Your Employees

When applying to or interviewing at a company, a common question is, “What is a typical day like in this position?” Instead of giving them a long-winded answer, show them what it’s like! Follow someone (or multiple people) around for a day and have them explain their tasks, how often they work on different projects, and anything else relevant to your company.  

6. Record Employee Testimonials

Your employees are the most qualified people to explain what it’s like to work at your company. Sit down with your team members and ask them what they like about working at your company. You can talk: 

• About their successes
• Where they’d like to improve
• How they feel supported by their teammates

Choosing the right people to be on camera shouldn’t be too difficult if you have happy employees.  

7. Introduce Your Team

People want to know who they might work with if they join your team and what characteristics you look for in a new hire. A team introduction is one of the best corporate videos you can create to help people meet your stars. 

Whether you create one big video introducing several people at once or focus on one person at a time, let your employees share their career journeys and thoughts on the position they have. They have valuable insights they can share with future team members, and if they’re willing to be in a video, they can share positive experiences from their time at your company.  

8. Record Company Events

Does your company operate a “work hard, play hard” model? Share a quick recap video (or even a live video) with your audience if you hold fun company events. Let applicants see that you make time for your employees to relax and blow off steam. You may have large conferences or educational events. Record those, too! Show that you want to help people continue learning and advancing in their careers.  

9. Demonstrate How Your Products Work

If you sell products — mainly online where people can’t physically hold the items — show them in action. Give people a glimpse at how your products can work for them and make a difference in their lives. 

Provide as much information as possible so people don’t have to search for what they need. You might be familiar with the famous ShamWow commercials. While you don’t have to record an infomercial, note how you see the product being used on camera for your company video.  

10. Give People a Behind-the-Scenes Look at Your Products

Ever wonder how something is made? You’re not alone. There’s a reason so many behind-the-scenes product videos exist. People are fascinated by how companies make their products. If you’re a manufacturer, you can show the process of turning raw materials into marketable products. If your business sells products, show how things get from their boxes to the front of the store or your purchasing and selling process.  

Why Moonb’s Subscription-Based Model Redefines Corporate Video Production

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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6 Tips To Create Successful Corporate Videos

1. Start with a Brainstorm: Your Creative Playground

Brainstorming is a critical step in creating a successful corporate video. Even if you already have a video idea, brainstorming sessions can spark fresh approaches or refine your concept. Jot down every thought—some might evolve into future video ideas. It’s about figuring out what to make and how to make it stand out. 

2. Focus on Customer Benefits: The Golden Rule

Customers don’t just want to know what your product does—they want to know how it helps them. Instead of listing features, tell a story that showcases benefits in action. For instance, don’t just say, “This app tracks your spending.” Show a user how to budget easily for a dream vacation, thanks to the app. It’s all about painting a picture your audience can relate to. 

3. Perfect the Script or Storyboard: Your Roadmap to Success

A polished script or storyboard is like a roadmap for your video. Storyboards, in particular, are game-changers. They let you visualize each scene, making it easier to spot any storytelling gaps or areas for improvement. It’s much easier to tweak a storyboard than to reshoot a video! This pre-production step ensures everything flows smoothly and sets the stage for greatness. 

4. Set the Pace and Build to an Inspiring Conclusion: Keep Viewers Engaged

Your video isn’t just a collection of pretty visuals—it’s a story. Hook your audience right from the first scene with something relevant and attention-grabbing. Keep them engaged with a clear beginning, middle, and end. And don’t forget the grand finale! An inspiring conclusion leaves your audience with a lasting impression, whether a call to action or a feel-good takeaway. 

5. Pair Ideas with Strong Visuals: The Heart of Your Video

Visuals are the heart of your video. Choose a style that reflects your brand—fun and animated, sleek and professional, or anything. Use colors, imagery, and design elements that bring your story to life. Most importantly, ensure your opening scene is visually captivating to draw viewers in immediately. 

6. Share Your Video on the Right Channels: Maximize Your Reach

Even the best video won’t make an impact if no one sees it. Be strategic about where and how you share it. Each platform has its quirks—optimize your video’s title, description, and call-to-action for the specific channel. A snappy title for YouTube, a quick attention-grabber for Facebook, or an email-friendly teaser—tailor your approach to maximize engagement.

Why Should You Create Corporate Videos?

It only takes the click of a mouse (or tap of a screen) to watch a video. There’s minimal effort involved — which is why your stakeholders love them.

Videos are one of the most passive ways to consume content, making them a prime tool for attracting quality customers and talent to your company. 

The Impact of Corporate Videos on Engagement, Conversions, and Brand Credibility

89% of people said a brand’s video convinced them to purchase a business’ product or service. Another 79% of people said they’d been convinced to buy or download a software or app after watching a promotional video.

Videos benefit both you and your audience as they can help to:

They’re Easy to Engage With

Watching a video requires minimal effort, making it one of the most accessible ways for people to consume content. This passive experience is why stakeholders—whether they’re customers, potential employees, or investors—gravitate toward videos. Videos provide information quickly and effectively, keeping your audience engaged without overwhelming them.

They Drive Conversions

Videos don’t just entertain; they influence decisions. A staggering 89% of people say a brand’s video convinced them to buy a product or service, and 79% have downloaded software or apps after watching a promotional video. Videos simplify complex ideas and demonstrate real-world benefits, making them a key driver of sales and customer acquisition.

They Build Brand Credibility

Corporate videos allow you to showcase your company’s history, mission, and values. By telling your story in an authentic and visually engaging way, you establish trust and credibility. People want to do business with brands they understand and believe in, and a well-crafted video helps bridge that gap.

They Make Your Business More Accessible

Sometimes, text-heavy content can feel overwhelming. Videos offer an alternative—a quick, digestible format for learning about your products or services. Whether it’s a product explainer, a behind-the-scenes look at your operations, or a tutorial, videos provide value in a format that’s easy to absorb.

They Highlight Your Team’s Value

A great corporate video doesn’t just showcase your product; it can also spotlight the people behind the scenes. Introducing your team humanizes your brand, showing the hard work and passion that fuels your business. This personal touch fosters more profound connections with your audience.

They Showcase Your Human Side

At its core, a corporate video is about storytelling. By focusing on your journey, values, or customer success stories, you can convey the human side of your business. This emotional connection strengthens brand loyalty and helps differentiate you in a crowded market.

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Corporate videos can boost sales, improve internal communications, and enhance training and onboarding processes. These videos are excellent tools for educating both employees and customers, providing engaging and easily digestible content that can replace or enhance traditional methods like: 

• Documents
• Presentations
• Long-form articles.

Instead of sifting through pages of text, your audience can watch a short corporate video to get the information they need quickly. This can improve productivity and business operations, and corporate videos are handy for: 

• Conveying organizational changes
• Introducing new processes or technologies
• Covering safety protocols

Videos can also be repurposed on various platforms and easily updated as needed.  For example, a video covering new safety protocols can be revised as procedures change, ensuring all employees have the most current information.  

How Corporate Videos Enhance Online Visibility and Drive Conversions

A corporate video can boost your bottom line by improving your organization’s online visibility. A well-produced video can drive website traffic, improve search rankings, and enhance social media engagement.  Online audiences love video content, and search algorithms reward rich media sites. Videos can also increase conversions. Research shows that including a corporate video on a landing page can boost conversions by over 80 percent. 

Corporate videos can improve your bottom line by enhancing your organization’s online visibility. A well-produced video can: 

• Drive website traffic
• Improve search rankings
• Enhance social media engagement

Online audiences love video content, and search algorithms reward rich media sites. Videos can also increase conversions. Research shows that including a corporate video on a landing page can boost conversions by over 80 percent. 

The Different Types of Corporate Videos

There are many different types of corporate videos, including: 

• Promotional videos 
• Training and onboarding videos 
• Internal communications videos 
• Safety and compliance videos 
• Brand story videos 
• Culture videos 
• Customer testimonial videos
• Product demo videos
• Event videos
• Video newsletters and more! 

Each type of corporate video serves a unique purpose, but they all share one common goal: improving business operations and enhancing organizational performance.  

How to Create a Corporate Video

Creating a corporate video involves several steps, including: 

• Define the goals and objectives. 
• Identify the target audience. 
• Create a script and/or storyboard. 
• Choose a production method. 
• Film the video. 
• Edit the video.
• Distribute the video. 
• Measure effectiveness.  

Each step is important to produce a corporate video that meets your unique business needs.  This process can take time, but the more thorough you are, the better your final product will be. 

Define the Goals and Objectives

Every corporate video should have a clear purpose. Defining the goals and objectives of your video will help you understand exactly what it should accomplish so you can create content that meets your specific business needs. 

For example, if your video aims to improve internal communications following a merger, your video may target a particular audience, such as employees in your organization’s finance department. This video will also have a distinct function: to educate employees on the changes in their department and how they will be affected. If your video achieves its goals, it can help reduce employee turnover and improve productivity. 

Identify the Target Audience

Once you define your corporate video’s goals, the next step is identifying your target audience. Understanding who will watch your video will help you tailor the content to meet their needs. For example, if your corporate video aims to improve internal communications following a merger, your target audience will be your organization’s finance department employees. 

If you have never met these employees, research their current processes and culture. This will help you better communicate any changes that will occur to your audience in a clear, concise, and relatable way. Getting input from someone familiar with the audience may be beneficial before you create your corporate video. 

Create a Script and/or Storyboard

It’s time to create a script and/or storyboard for your corporate video. This will help you organize your content and visualize how the video will flow. For example, writing the script can help you thoroughly review the various training modules and cover each segment if you’re producing a training video. You can also use the script to identify visuals to help convey your message, such as: 

• Graphics
• Animations
• Video clips 

Creating a storyboard will help you organize your video’s structure and visualize how each segment will transition to improve the overall flow of the training video. 

Choose a Production Method

You can choose a production method for your corporate video. You have three main options: - 

Diy Corporate Video

Using online tools, you can use a simple smartphone to record video footage and even create basic animations. This option is budget-friendly but can result in a low-quality product that may not appeal to your audience. 

Hire A Freelance Videographer

This option can improve the quality of your corporate video, as you will be working with a professional who has experience creating video content. 

Work With A Corporate Video Production Agency

This option can help you produce the highest quality corporate video that meets your business needs. An agency will work with you every step of the way, from defining your goals to measuring effectiveness.

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