Every product has a story, but customers often need help finding it. For example, when customers buy your product, they want to use it immediately. And the best way to help them achieve that goal is by showing them how it works. Product demo videos help you educate customers about your product so they can get the most out of their purchase. In this article, we'll explore how to create effective product demo videos that help customers get up to speed with your product immediately.
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Customer education refers to a business’s processes and activities that equip customers with the knowledge and resources needed to make the most of its products. The importance of customer education lies in providing customers with information so they can be satisfied with the products they buy. Even before, customer education is important to help customers make purchasing decisions.
Customer education is more customer-focused than sales-focused, meaning that more than helping sales, it helps in fostering customer loyalty and trust. Customer education solutions, especially in the online space, help to remove uncertainty from the equation. This approach involves information and touchpoints aimed to educate customers about the product they are buying or have already purchased. These resources have several goals, including:
Brand advocacy is especially powerful as it adds real-life experiences to your marketing and showcases positive interaction with one or several of your products. Some of the many customer education options that you could use include:
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High-quality content builds customer trust and educates them about your products or services. Use SEO-friendly:
It provides valuable, easily digestible information about your offerings. Content like how-to guides, product comparisons, and benefits breakdowns help customers understand your product’s value and unique features. Educational content also establishes your brand as an authority, making customers more likely to trust you.
Product demos and tutorials are outstanding resources for educating customers about your products. Live and recorded demonstrations showcase how a product works and highlight its unique features.
Demos are especially useful for complex products or services. Consider hosting webinars or creating video tutorials that customers can watch on demand. These resources allow customers to see the product in action and learn how to use it effectively.
A well-organized FAQ section or knowledge base can help customers quickly find answers to common questions about your product or service. These resources reduce customer service inquiries and empower customers to resolve issues on their own. For a more comprehensive approach, include:
Use social media posts and email newsletters to show customers how your product can meet their needs. Share:
Social media is especially effective for sharing quick insights and visual content. At the same time, emails can be used for more in-depth information or personalized recommendations based on customer behavior and interests.
Use data from past purchases or user behavior to recommend products or services that fit the customer’s needs. Personalization makes the customer feel:
Personalized recommendations can be communicated through:
Onboarding sessions for new customers effectively teach them how to use your product or service. Offer a dedicated onboarding process, which might include:
This ensures customers feel supported from the beginning and are well-informed on how to make the most of what they’ve purchased.
Sharing case studies or testimonials from other customers helps new buyers understand the real-world impact of your product. Showcasing different use cases demonstrates how your product solves problems and meets needs. Customers often relate better to peers, making these stories especially impactful.
Interactive tools like quizzes, product selectors, or calculators allow customers to explore how your product can meet their specific needs. These tools provide a personalized learning experience, helping customers understand the most relevant product features and guiding them toward the best option.
Introduce customers to your new services or features when they need it and are most likely to begin using immediately. For example, add a new button on their dashboard highlighting the feature (along with a “Learn more” CTA), introduce it as something they can test when users navigate to a function related to the new feature, or research which clients could use your new service useful and pitch directly.
Your existing customers are going to consume information through a variety of different channels, so cater to them. As you have contact information on your customers, it is relatively easy for you to communicate with them via:
Put together a messaging strategy that doesn’t overwhelm, and encourage your clients to learn more.
Case studies should be one of the most important tools in your marketing arsenal. Regardless of the nature of your business, case studies can be invaluable when educating your customers/users about new product features or services. One of their key benefits is their ability to capture and represent the view of your customers/users, not your company, making case studies engaging and relatable.
Invite customers to provide feedback during the onboarding phase. When you’re a leader in the company, it is imperative to incorporate both positive and negative feedback and use it as leverage to improve the customer education experience.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our product demo video service to take your content to the next level.
In a 2023 report, Wyzowl found that “96% of people have watched an explainer video to learn more about a product or service.” A shocking 89% of people reported that watching an explainer video led to purchasing a product or service. These figures make it clear that video and multimedia resources aren’t just excellent for educating customers at all steps in the customer journey; they’re necessary.
Videos are much more engaging than reading a manual online, and they’re incredibly effective when trying to educate your audience on highly technical offerings. By leveraging engaging product demos, walk-throughs, and explainer videos, you can deliver tangible insights into your:
A knowledge base is a self-serve library where customers can access information that helps them answer a question or resolve a problem they’re experiencing with your service or product. Today, people expect easy and immediate access to information.
Self-service portals offer exactly that while simultaneously empowering customers to solve issues independently. This builds your customer’s trust and confidence in the product and alleviates customer support inquiries, saving your support staff time and you money.
Depending on the nature of your business, your customers could benefit from in-person workshops and events. These events:
There are many creative ways to execute this. For instance, if you are a makeup brand, you can host an event and invite your customers to attend. During this event, you can organize a workshop to educate customers on the best ways to use your products and help them get to know your brand better. You can also invite influencers and celebrities to endorse your brand.
Case studies and success stories form a crucial part of any education strategy. These give potential customers proof of your product’s potential and its impact on real-world businesses. Case studies work hard to:
Case studies and success stories can be distributed in various ways too. For example, we combined a video with a success story to share how Hootsuite grew brand advocacy with customer education courses. The best approach to customer education using this method includes a variety of channels, helping you reach customers across multiple platforms.
Ideally, every brand should support its customers personally. Customers love a personalized experience; it builds trust and strengthens their loyalty to the brand. This personal way of communicating with customers helps brands build strong relationships, thus improving customer retention rates.
One-on-one interactive sessions allow brands to address specific customer queries and help you learn more about their expectations and needs. Understanding your customers opens up a valuable minefield, and you will soon notice an increase in your customer satisfaction rates.
Effective customer education has ripple effects that touch every corner of your business. When done right, it fuels growth, builds trust, and makes your product indispensable. Let’s break down why it’s such a powerful strategy.
According to a study by Intellum-Forrester, a customer education program can boost customer retention by 7.4%. So, how do businesses get this benefit?
The study further notes that educated users in a product could become long-term customers. If someone has a positive experience with a brand, they are more likely to return to the same business.
Customers who do not receive this valuable education could lose future product support. This is where customer education makes a difference: it empowers customers to feel confident about using a product or service and inspires loyalty to a brand.
This is why it is important to build relationships with customers through customer education. Customer education allows you to engage with your target audience and clearly approach being a source of support when they need it.
Consider this: According to Gladly, just about 36% of consumers felt like unique individuals when interacting with customer service. Flipping this script with a dedicated and personalized approach is one of the many benefits of customer education.
Customers better equipped with knowledge about your products and services will likely feel more positive about your brand. This means that you can boost customer satisfaction and improve customer experience.
Many well-known businesses have leveraged customer education to make their brands more accessible to the public. Some customer education examples include the popular design platform Canva and collaboration tool Slack, which have both leveraged video to connect with their customers and take the mystery out of what their services entail.
Because they are mainly online service providers, the video platform is ideal. Their target audiences are already on the web and can engage with their content in a familiar and easy-to-navigate environment.
Not to be outdone, Apple offers free workshops in-store, as well as the opportunity for customers to view devices and get the information they need about the products they are seeing. This is a great opportunity for customers to also directly engage with team members with any questions that they might have.
Two more benefits of customer education are reduced costs and increased efficiency.
According to Zendesk, support ticket numbers at help desks rose by a whopping 16% (following the COVID-19 pandemic). Now, imagine the time and money spent attending to each ticket logged. It can be overwhelming and even cause teams to rush through assistance, negatively impacting customer satisfaction.
This is where customer education's benefits can really make a difference. When you actively provide these solutions, you can reduce the number of tickets, as customers will have access to the information they need to solve their pain points.
Also, calls will be reduced as the customer education solutions you provide make it easy to interact with various resources depending on the complexity of the products and services that you offer, such as:
The goal here is not to eliminate all customer interactions but to eliminate the guesswork about how your products or services work by providing practical and easy-to-follow customer education solutions. This way, your support teams will be well-stocked and can easily assist customers if they need more information without rushing through the process due to call backlogs.
Whether you are introducing a new product to the market or want to reintroduce a current product to boost sales, customer education solutions can play a vital role in product adoption and revenue. Customers who better understand a product (whether they viewed resources online or visited an in-store activation) will be more likely to purchase it as they know the benefits and how to use it daily.
This increased usage can drive sales and revenue, as loyal customers will likely recommend the products they were educated on to others or even leave good online revenues that could influence customer spending decisions.
One of the many benefits of customer education solutions is having a unique selling point that you can offer your target audience through the resources you provide. Education can differentiate your business from your competitors, especially if you offer better solutions for customers to get to know your products.
This can lead to increased customer loyalty thanks to effortless engagement and the help and feedback you provide when customers need it. When your target audience perceives your brand as one that is focused on their needs, they will likely choose to support your products often, thanks to the positive experiences that they have had.
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.
Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.
If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.
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