How To Make An Advertising Video That Drives Results
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Think about the last time you watched a commercial. Did it captivate your attention? Did it make you want to learn more about the business behind the video? If so, that business likely produced an advertising video that drives results. Advertising videos like this can increase brand awareness, boost engagement, and help convert casual viewers into loyal customers. You’re in the right place if you want to learn how to make a commercial video that achieves your goals. This article will offer valuable insights about how to make an advertising video that drives results.
One way to simplify making an advertising video is to partner with an experienced video production company like Moonb. We provide educational video production services that help you achieve your goals, whether learning to make an advertising video that drives results or producing it.
How to Make an Advertising Video That Drives Results
Set Goals to Make Your Advertising Video Work Harder for You
Before producing your advertising video, it is essential to define your objectives. What do you want your video to achieve?
Aligning your video content with your overall business goals ensures that it effectively serves its intended purpose:
- Increasing brand awareness
- Driving sales
- Educating your audience
Identify your target audience. Understanding your audience is crucial for crafting high-quality video content that resonates. Tailoring your message to their preferences and needs enhances engagement and impact. Consider developing a buyer persona to represent your ideal customer. Conduct market research and analyze customer data to gain insights into their:
- Demographics
- Interests
- Behaviors
- Pain points
Tracking Video Marketing Success: Key Metrics and Optimization Strategies
Once you clearly define your objectives and target audience, set measurable goals and key performance indicators (KPIs). Establishing specific success metrics, such as video views, engagement rates, click-through rates, or conversions, will help you track and optimize your video marketing efforts.
Following these steps, you can create compelling, results-driven advertising videos that effectively support your business objectives.
Create Your Advertising Video Strategy
To create an effective video marketing strategy, align your content with your goals and audience insights. Consider the type of content, posting frequency, and distribution channels to maximize engagement and reach.
- Start by identifying the best platforms for your audience and whether your content will be optimized for desktop or mobile users. Conduct keyword research to uncover trending topics and search queries in your industry, using these insights to guide your content creation.
- Choose the right platforms based on audience behavior. Short-form content, such as Reels, TikToks, and YouTube Shorts, is ideal for capturing attention quickly, while long-form videos perform well on Facebook and YouTube. Experiment with video formats, interviews, user-generated content (UGC), and product demos—to determine the most resonant.
- Ensure that all content aligns with your brand’s visual identity and messaging for a cohesive and professional presence. Once you have a structured content strategy, start brainstorming ideas and organize them in a content calendar. A well-planned posting schedule keeps your strategy consistent and helps maintain audience engagement.
Following these steps, you can create a results-driven video marketing strategy that effectively reaches and engages your target audience.
Plan, Script, and Structure Your Advertising Video
Now that you've developed your strategy, it's time to move into content creation.
Follow these key steps to ensure your video is compelling, structured, and engaging:
- Outline Your Script: Start with a structured outline highlighting your key messages. Organize your content logically to create a smooth and natural flow.
- Use a Conversational Tone: Write your script engagingly and conversationally. Avoid overly technical language or jargon, and edit for clarity and conciseness by removing unnecessary words or repetition.
- Hook Your Audience: Incorporate a strong hook to capture attention within the first few seconds. A compelling opening encourages viewers to stay engaged until the end.
- Include a Clear Call to Action (CTA): Define the action you want viewers to take, whether visiting your website, subscribing, engaging with the post, or purchasing. Ensure your CTA is direct and persuasive.
- Incorporate Visual Direction: Provide visual guidance within your script, specifying where transitions, graphics, facial expressions, or key movements should be incorporated. This helps align the creative vision with production.
- Optimize Video Length: Tailor your script to match the ideal video duration for each platform. Short-form videos work best for platforms like TikTok and Instagram Reels, while longer content performs well on YouTube and Facebook.
- Practice and Gather Feedback: Rehearse your script to refine delivery and ensure clarity. Share it with colleagues or test it with a sample audience to gather feedback and make necessary adjustments.
Following these steps, you can create high-quality, engaging video content that captivates your audience and drives meaningful results.
Shoot Your Advertising Video
Now it’s time to film. Invest in a good camera (a high-end smartphone would work here) and establish proper lighting. Use natural light whenever possible and stabilize your shots using a tripod or other stabilization methods.
Choose a clean and visually appealing background, avoiding backdrops that might distract viewers from the main content. Pay attention to framing and choose angles that enhance your story.
Edit Your Advertising Video
After capturing your footage, use high-quality video editing software to refine and assemble your marketing video. Apply color correction, contrast adjustments, and brightness enhancements to maintain a consistent and visually appealing look. Smooth transitions can further elevate the viewing experience.
Incorporate closed captions to improve accessibility and engagement. Captions make your content more inclusive for a broader audience and enhance search engine optimization (SEO) by allowing search engines and social media platforms to index your video’s text.
The Impact of Thumbnails on Video Performance: Best Practices for Higher Engagement
If you’re publishing on social media, don’t overlook the power of high-quality thumbnails. A well-designed thumbnail serves as a first impression, drawing viewers in and encouraging clicks. Investing time creating visually compelling thumbnails can significantly impact your video’s visibility and engagement.
Focusing on polished editing, accessibility features, and strategic visual elements can maximize the reach and effectiveness of your video marketing efforts.
Incorporate Branding for Short- and Long-Form Videos
Incorporating branding elements into your video is crucial for establishing and reinforcing brand identity. Consider including logos, color schemes, and taglines to enhance brand recognition and differentiate your content in a crowded digital space.
Consistent branding is essential to building a solid brand marketing strategy because it provides a cohesive and memorable experience for your viewers, allowing them to associate the video content they find with your brand.
Publish and Promote Your Advertising Video
With your video fully edited, it’s time to publish and promote it effectively.
Follow these key steps to ensure maximum visibility and engagement:
- Optimize for SEO: Before publishing, refine your video title and description by naturally incorporating relevant, high-traffic keywords. This enhances discoverability, making it easier for your audience to find your content while helping search engines index your video correctly.
- Distribute Across Multiple Channels: Share your video across your social media platforms, website, newsletters, and relevant online communities. Tailor your content for each platform by resizing and optimizing the format accordingly.
- Encourage Audience Engagement: Foster interaction by prompting viewers to like, comment, and share. Respond to comments and feedback to engage with your audience and build community around your content.
- Monitor Performance Metrics: Track key performance indicators (KPIs) such as views, engagement rates, and conversions. Analyze trends to understand what resonates with your audience and refine your future content strategy accordingly.
- Refine Your Approach: The more videos you create and promote, the more insights you’ll gain. Use audience feedback and data-driven insights to optimize your content for a more significant impact.
Strategically publishing, promoting, and refining your videos, you can maximize reach, enhance audience engagement, and drive meaningful results for your brand.
Related Reading
- How Much is a 30-second Commercial
- How Long is the Average Commercial
- Financial Services Advertising
- Mobile Video Advertising
How Moonb Helps With Making Advertising Videos
Making an advertising video doesn’t have to be complicated. Moonb helps you create professional advertising videos without the hassle. We simplify video production and make it seamless and stress-free.
Whether you're looking to create an attention-grabbing ad, an explainer video, or a branded animation, we bring your vision to life with a focus on:
- Storytelling
- Motion graphics
- High-quality production
A New Way to Approach Video Production
What sets Moonb apart is our flexible, contract-free model that makes professional video production accessible without the hassle of managing freelancers or an in-house team.
Our streamlined approach integrates directly with your workflow through:
- Trello
- Slack
- MS Teams
It keeps everything organized and ensures smooth communication. We align with your goals with weekly strategy calls and refine each project as needed.
Engaging Visual Storytelling
From the initial concept to the final edit, we ensure your message is clear, engaging, and visually compelling. Whether it’s sleek corporate branding or a fun, energetic ad, we tailor the style and pacing to match your brand personality.
Our team of experts specializes in animation and motion graphics, crafting custom visuals that enhance your message and keep viewers engaged.
Quick Turnarounds and Flexibility
We also understand that marketing moves fast. That’s why we offer quick turnarounds and the flexibility to make last-minute changes, whether updating a voiceover, tweaking a transition, or swapping out a scene for a new campaign.
Plus, with our subscription-based service, you get high-quality video production without the unpredictable costs of traditional agencies.
Get Started for Free
If you're ready to take your video marketing to the next level, Moonb offers a 3-day free trial so you can experience firsthand how we transform ideas into impactful advertising videos.
Why Are Advertising Videos Crucial For Your Business?
If you aren't using video content in your marketing strategy, now is the time to start.
Here are some benefits of incorporating video into your digital marketing strategy.
Increased Engagement
Videos are an effective way to connect with existing and new consumers alike. This marketing campaign is more engaging than alternatives like still photos, making engaging people with your content easier.
Research suggests that short video content is a great way to incite an emotional response from people, which is the first step to getting them to engage. Short videos can also hold people's attention, encouraging them to dwell on a site.
Improved SEO Rankings
Videos can also help improve your platforms’ search engine optimization (SEO) rank by encouraging people to remain on your website’s landing pages for longer. This makes it more likely that search engines like Google will show people your content when they search.
Popular search engines like Google also pick up online videos. Video-centric platforms like YouTube are increasingly functioning as search tools themselves. YouTube isn't just a social network; people also use it to look up information.
Higher Conversion Rates
Video can also help convert viewers into customers by encouraging them to engage and interact. Increased conversion rates mean more customers and more money coming into your business.
Many videos end with a call to action (CTA). This can be a simple, clear message like "Click Here" or "Buy Now." The CTA at the video's conclusion encourages the viewer to act and can convert them into a customer.
Enhanced Brand Recognition
Video content is a great way to help craft a strong brand. Your “brand” refers to the unique way people view your business. Video’s power to engage with people and incite emotional reactions makes it especially useful for branding.
A brand differentiates your business from companies that sell similar products or services. Crafting a strong brand can help you stand out and boost sales.
Improved User Experience
Video is an easy-to-digest way for consumers to receive information. They don't have to read long walls of text; they can instead sit back, watch, and listen. This makes for a more seamless customer experience with zero hassle.
Certain types of videos, like tutorials and explainers, can significantly benefit consumers. For example, a product explainer video can highlight key features of a product and explain how they work.
Related Reading
- How Long Can Youtube Ads Be
- Health Product Advertisements
- Automotive Video Advertising
- eCommerce Video Ads
- Contextual Video Advertising
- Storytelling Ads
- Digital Marketing Video Ads Examples
8 Best Tips For Making Effective Advertising Videos
1. Start Strong
The opening moments of a video ad are critical for capturing viewer attention. Many platforms, such as YouTube, offer skippable in-stream ads, where a "Skip Ad" button appears after just five seconds. This means that most viewers only watch the very beginning of the ad before deciding whether to continue.
Similarly, the three-second social media rule emphasizes the importance of drawing in the audience immediately without revealing too much upfront. To maximize engagement, a video ad must start with a compelling hook that keeps viewers watching.
Effective introductory hooks include:
- A thought-provoking question: Encourages curiosity and engagement.
- The start of a compelling story: Creates intrigue and emotional connection.
- An introduction to a problem: Highlights a pain point that resonates with the audience.
- A bold or surprising statement: Grabs attention and sparks interest.
By crafting a strong, engaging opening, you can increase watch time, boost engagement, and improve the overall effectiveness of your video ad.
2. Keep It Short and Simple
The ideal length for video ads can vary depending on the platform, product/service, and target audience. A general rule of thumb is to keep video ads as concise and compact as possible.
While video ads for in-depth product presentations can last up to 2 minutes and still be effective, short-form video advertising is much more likely to leave a lasting impression. Ads up to 30 seconds are generally more impactful.
3. Choose the Right Ad Format
Advertisers can choose from various video ad formats, including:
- Instream
- Out-stream
- Mobile advertising
The options are plentiful, especially when working with high-quality DSPs that offer a wide range of video ad placement and an extensive network of website publishers.
An advertiser’s choice will entirely depend on their campaign goal. For instance, non-skippable pre-roll ads are well-suited for brand awareness and reach. Skippable instream video ads, on the other hand, are better for developing leads. Mobile ads are necessary for expanding your reach, with mobile traffic now making up more than half of all online traffic.
4. Make It Relevant
One major drawback of traditional advertising is its lack of relevance. Viewers dislike having their shows interrupted by ads for household appliances that don’t matter to them. This is where online video advertising overpowers traditional.
With video advertising, advertisers can create highly relevant content for the viewers. Based on acquired targeting data, this can be achieved by focusing on where the ad will be displayed or catering to the viewer’s needs and interests.
5. Personalize Your Ad
With available targeting options such as behavioral and contextual targeting, you can create personalized video content that tailors to your audience’s online experience and preferences. This can include dynamic content, personalized recommendations, and retargeting based on previous user behavior.
6. Tell a Story
More and more brands are focusing on video storytelling in their advertising campaigns. Creating a narrative akin to a short film with a clear beginning, a central theme, and a conclusive resolution will make a video ad more persuasive and relatable.
7. Highlight the Brand’s Success
Emphasizing the brand’s achievements is a great way to demonstrate its reliability to viewers when promoting a product or service. You can include testimonials and positive customer feedback in your ads. Publishers can also highlight brand values or share service statistics.
8. Include a CTA
Most video ads aim to make viewers take specific actions, so including a CTA is the most crucial step in your video marketing strategy. Most CTAs are placed at the very end of the advertisements.
The placement will depend entirely on the ad format you choose. For example, if your format is a skippable instream video ad, placing the CTA at the beginning for more exposure makes more sense.
Related Reading
- Best Commercial Ads
- Instagram Video Ads Examples
- TV Commercial Production Companies
- Animated Advertisements
- Youtube Ads Agency
- TikTok Marketing Agencies
- Instagram Advertising Agencies
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service
Moonb is a video marketing agency that creates engaging, professional corporate videos that help businesses elevate their marketing and educational initiatives. We deeply understand the video creation process and make it easy for you to get the corporate video you envision.
Moonb stands out from traditional corporate video production companies by offering seamless project management integration via:
- Trello
- Slack
- MS Teams
- Weekly strategy calls
- A contract-free, full-service production approach
We use our expertise to help you develop a strategy for your corporate video and create it with your team and on your schedule. Our flexible, subscription-based model combined with our proficient production capabilities positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
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