How To Make Training Videos For Employees (With Examples)

Picture this: Your company has hired new employees, and you can't wait to get to know them. But before diving into that process, you must get them up to speed on your company's policies, procedures, and culture. Instead of boring, outdated training manuals, you create engaging training videos. Not only do they get the new hires excited to work at your company, but they also help to foster a smooth transition and reduce turnover. Sounds great, right?  If you invest in corporate video production to create employee training videos, this scenario could be a reality for your company. This article will explain how to make employee training videos and help you start independently.

Looking for some help? Moonb's corporate video services can help you create compelling training videos that meet your company's unique needs.

Why Make Training Videos?

Video Training Delivers a Higher Training ROI 

The cost of video production may seem high initially, but this one-time investment promises much better results than instructor-led training sessions. Since 51 percent of employees prefer self-paced training videos over instructor-led training, you can maximize learning outcomes.  Besides, training videos cut costs in many ways. You don’t have to incur charges related to an instructor’s fees, travel, accommodation, etc. 

Employees can watch and learn at their own pace without losing productivity. Microsoft’s success with video-based training over classroom training shows the ROI of training videos. The tech giant decreased its training costs from $320 to $17 per person in three years by picking videos over instructors. 

On-Demand Learning Videos  Give Employees Control 

Instead of asking employees to attend lengthy training sessions, videos offer an excellent alternative for self-paced learning. People can learn quickly and make the most of these resources.
On-demand learning boosts L&D efforts for global teams working in different time zones. With on-demand training videos, you can effectively deliver knowledge to anyone globally. Employees can watch videos to find any company or process-related information anytime. This saves the HR team from repeating onboarding meetings, training programs, and policy conversations. 

Training Videos Boost Knowledge Retention

Per the Ebbinghaus Forgetting Curve, whatever your employees learn today, they’ll forget most of it in just a week. Training videos allow them to retain learning for extended periods, inevitably improving their job performance. Pair your training videos with handy job aids, and you can set your team up for long-term success with streamlined workflows.

While watching a video, you’re not just a spectator; you are in action. Visual representations make you easily perceive and store the information in your memory longer. A study conducted by the SAVO group confirmed that presenting learning materials visually increases knowledge retention by up to 65%. This means better training effectiveness while reducing the need for continuous learning over time. 

Video Simplifies Complex Concepts and Ideas

Videos present information in an interactive and immersive format. Good training videos hook viewers and hold their attention until the end, leading to better knowledge absorption and learning. This makes it easy to deliver complex information without creating confusion.

What’s more, videos are a versatile format of learning. You can create training videos in many styles, such as whiteboard, animation, live-action, talking heads, and more. You can easily choose from various types to convey complex information as clearly as possible. 

Enhancing Employee Training Videos with Advanced Video Presentation Tools

Video presentation tools provide a wide range of features and functionalities that enhance the creation and delivery of training videos. They allow presenters to incorporate dynamic visual elements, interactive elements, and professional editing techniques to make content more engaging and impactful. 

Training Videos Build Your Company’s Expertise and Authority 

Training videos don’t have to be limited to internal use only. Unless a video conveys confidential information, you can publish it online to present your company’s expertise. This builds credibility and positions your brand as a trustworthy resource in the industry. Doing this can increase your ROI since you can use these videos for internal and external audiences. 

5 Types Of Employee Training Videos

1. Welcome & Onboarding Videos: Start Off on the Right Foot

Welcome videos ease the transition into a new job and set the tone for onboarding. These introductions help new hires get acquainted with your organization before their first day so they feel less anxious about starting a new job. Welcome videos can feature your CEO or leadership team, personalizing the experience and reinforcing your company’s: 

• Vision
• Culture
• Values

These videos provide new hires with essential information, such as company history and goals, while highlighting their role in achieving success. Think of them as a digital handshake that sets the tone for a long-term relationship. 

2. Company Policies Videos: Make Compliance Training Engaging

Let’s face it—reading through pages of company policies isn’t exactly thrilling. Videos can make this process much more engaging and digestible. They can simplify complex policies, presenting them in a way that’s clear and easy to remember. Another perk? Employees can watch and rewatch these videos anytime, ensuring they’re always up-to-date with the rules and guidelines. 

3. Department Overview Videos: Foster Cross-Departmental Understanding

Every department has a role in the company’s success. These videos introduce new hires to each department, explaining their goals, functions, and how they contribute to the bigger picture. It’s a great way to foster cross-departmental understanding and get employees excited about their specific roles and the impact they’ll have. 

4. Screenshare Tutorials: Create Step-by-Step Training Guides

Training employees on software or digital tools? Screenshare tutorials are your best friend. These videos show step-by-step walkthroughs of: 

• Applications
• Websites
• Processes

Tools like Loom make it easy for managers or subject-matter experts to record their screen, camera, and voice to create guided tutorials. These are invaluable for onboarding, allowing new hires to learn at their own pace and revisit the content as needed. 

5. Scenario Training Videos: Help Employees Learn by Watching Others

Sometimes, the best way to learn is by doing or seeing how others handle real-world situations. Scenario-based videos simulate challenges employees might face, such as handling a demanding customer or solving a workplace conflict. 

These videos can include live-action role plays or scripted enactments showcasing proper responses and actions. They’re especially effective for customer-facing teams like sales and support, helping them gain confidence in handling tricky situations. 

Why Moonb’s Subscription-Based Model Redefines Corporate Video Production

Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level. 

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How To Make Training Videos For Employees In 9 Steps

1. Set Clear Goals and Learning Objectives for Your Employee Training Videos

Before picking up a camera, ask yourself, “What do I want my employees to walk away knowing?” Clear goals and objectives are the foundation of any excellent training video. For example: 

• Are you teaching a new software? 
• Explaining company policies? 
• Preparing customer service reps for tricky situations? 

Once you know your purpose, define measurable Key Performance Indicators (KPIs). These could be: 

• Reduced process errors
• Faster task completion times
• Increased customer satisfaction scores

Having these metrics ensures your training videos stay on track and deliver value. 

2. Pick the Best Format for Your Training Video 

Now that you’ve outlined your objectives, it’s time to decide on the type of video that best suits your goals. 

Here are a few popular options: 

• Screencasts: Recording your screen is a no-brainer if you teach software or guide employees through a digital process. Tools like Loom or Camtasia make this super easy. 
• Scenario-based videos: Role-playing situations (like handling an unhappy customer) can make abstract concepts feel real. 
• Animated explainer videos: These are perfect for breaking down complex topics in a simple, engaging, and visually appealing way. 
• Instructor-led videos are like the virtual classroom experience, where an instructor explains concepts directly to the camera. You can even mix and match formats depending on your needs. 

The key is to align the format with your learning objectives. For instance, a screencast might not work for teaching soft skills, but it’s excellent for demonstrating workflows. 

3. Gather the Right Equipment for Your Training Videos

A common mistake is underestimating the importance of good audio and lighting. While your smartphone can shoot decent video, you’ll want to invest in a lapel microphone for crisp, clear sound. Trust me, nothing turns people off faster than muffled audio. 

Lighting is another area where a small investment pays off. Even a simple ring light can make your video look polished and professional. Natural light also works—it ensures consistency and avoids harsh shadows. If you’re recording screencasts, check that your computer’s screen resolution is sharp and clear, and clean up your desktop to avoid distractions.

4. Choose Your Video Editing Software Before You Start Recording 

Before hitting the record button, decide how to edit your videos. Your choice of software will influence how you plan your script and visuals. Tools like Clipchamp, iMovie, and Filmora are great starting points for beginners. 

Do you want to create animations or special effects? Look into Animaker or Adobe Premiere Pro. Choose something that matches your skill level and the complexity of your video. Remember, you don’t need to be a tech wizard to produce high-quality content.

5. Involve Subject Matter Experts in Your Employee Training Videos 

No one knows the subject better than the experts, so why not involve them? SMEs can help ensure your content is accurate, thorough, and relevant. 

• Internal SMEs: These could be experienced employees or managers who understand your company’s specific processes and challenges. 
• External SMEs: Sometimes, bringing in an outsider’s perspective can add depth or a fresh angle to your training. 

Ask SMEs to review your script, share insights, and even appear in your videos if they’re comfortable doing so. Their expertise will give your training videos credibility and value. 

6. Map Out Your Training Video With a Detailed Plan 

This is where you map out every element of your video. Start with two key tools: The Script: Write down exactly what will be said in the video. Keep it conversational and concise—you don’t want to sound robotic. Ask your SMEs to review it for accuracy. 

The Storyboard: Think of this as a visual roadmap. Sketch key scenes, transitions, and any text or visuals you’ll include. It doesn’t have to be fancy—a simple hand-drawn outline works. At this stage, gather any supporting materials like slides, graphics, or animations you’ll need for the final product.

7. Review Raw Footage Early and Often 

Don’t wait until you’ve filmed everything to check your work. After recording the first few scenes, watch the footage with a critical eye. Does the lighting look good? Is the sound clear? Is the framing proper? Catching issues early saves you hours of frustration in the editing phase.

8. Enhance Your Videos with Visuals and Annotations 

Editing isn’t just about removing mistakes—it’s your chance to make the video engaging and memorable. 

Some tips: 

• Highlight key points with text overlays or bullet points. 
• Add captions and subtitles for accessibility. 
• Use graphics, animations, or images to reinforce complex ideas. 

For example, if you’re explaining a process, use step-by-step text annotations or diagrams to guide viewers.

9. Offer Additional Learning Resources 

Not everyone learns the same way. Some employees prefer watching videos, while others might want written guides they can reference quickly. 

To cater to all learning styles: 

• Pair screencasts with text-based manuals. 
• Provide audio-only versions for auditory learners. 
• Include interactive exercises for kinesthetic learners who learn best by doing. 

For example, after showing how to use a new project management tool, include a downloadable quick-start guide so employees can reference it without rewatching the entire video.

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What Makes A Great Training Video?

The Employee Perspective: What Do Workers Want from Training Videos? 

The first aspect is, of course, the employees themselves. Are the videos helpful and easy for new staff members to understand? Are they reasonably accessible to everyone on your team?

From the perspective of your workers, good training videos for employees are:

• Relevant to their specific job duties
• Bite-sized and focused on a particular topic, question, or task
• Spoken in plain language without any confusing jargon
• Designed with cues and interactivity to draw attention to key points
• Memorable in some way (whether through audio, visuals, humor, or some other creative aspect) 

Remember that training videos are often created for someone new to your company or a specific role. Adopting a kind, coach-like demeanor will make the viewer feel more comfortable and receptive to your training. 

The Administrative Perspective: What Do Training Video Creators Want? 

The second aspect is more commonly overlooked but equally essential in answering the question, “What makes employee training videos?” It’s the administrative side of things.

From this perspective, good employee training videos are: 

• Polished and professional
• Affordable to produce
• On brand, both in terms of visuals and messaging
• Easy to reuse in different scenarios and for other teams
• Easy to update as policies and procedures change over time
• Easy to track and analyze as employees engage with content

5 Examples Of Great Training Videos For Employees

1. Gong’s Video: Objection Handling

Gong's sales training video is a compelling example that can inspire your training videos. This nearly 30-minute video teaches salespeople the art of handling sales objections like a pro. This presentation video gives employees a walkthrough of Gong’s seven stages in its B2B sales process. 

The presentation includes text and visual elements to keep the video informative yet light. Since it’s a long video, a summary section at the end reinforces all the information to help viewers retain most of it. 

Key Elements of an Effective Training Video: A Case Study Approach

What makes this training video example effective? This presentation-based video presents static content, keeping viewers’ focus on the audio and increasing learning retention. The video comes with a slide deck that employees can download and use as a job aid anytime they’re on an actual sales call. The video conveys its solutions through real-life scenarios, which makes the message more actionable. 

2. Vyond’s Video: Mental Health in the Workplace

This training video from Vyond focuses on mental health in the workplace. The animated video speaks directly to managers, especially those leading training remote teams. It starts by explaining a few reasons why mental health has become an essential topic of discussion in the workplace and then highlights a few ways in which managers can support their employees.

The video presents reasonable solutions on such a critical, timely subject. Its minimalistic animation, slow music, and empathetic narration make the 2-minute video a thought-provoking watch. 

Tailoring Training Videos for Specific Audiences to Maximize Impact

What makes this training video example effective? The video addresses only one specific target audience (managers) and delivers relevant information for this audience. The voice change in the audio shows a role-play format, making it easier for managers to embrace the main message. 

While proposing several solutions, the video tells employees about the company’s mental health program. 

3. PwC’s Video: Diversity and Inclusion

PwC presents a unique take on diversity and inclusion training with this concept video. It’s intended for all workplace employees and conveys a strong message regarding diversity. The video uses storytelling to tell a gripping story and tell employees where they might be going wrong—intentionally or unintentionally. It also ties ethnic and racial discrimination to our cognitive capabilities and highlights how we’re wired to think a certain way. 

Ultimately, the video calls for self-reflection and moving beyond this thinking. 

Using Storytelling and Emotional Engagement to Create Impactful Training Videos

What makes this training video example effective? The video evokes emotions with a strong storyline and impactful sound effects. The message conveys new information about people’s inherent beliefs, capturing their interest until the end. The live-action video uses real people from diverse backgrounds to create a more realistic appeal and deliver a more substantial impact. 

4. Airtable’s Video: Customer Research

Airtable’s 10-minute video on using its tool for customer research is an excellent employee training video example. It’s a detailed screen recording by one of Airtable’s marketing researchers for the company’s marketing and research teams. 

The video follows him as he explains the process of collecting and organizing customer research on Airtable. The video also has a sales touch since it starts with a glimpse of what customer research would look like on a spreadsheet before switching to Airtable. 

Creating Clear and Actionable Training Videos with Expert Guidance

What makes this training video example effective? The video gives viewers everything they’d need to use Airtable for customer research. It’s direct and detailed, with no fluff content. The video wins viewers’ confidence since it’s coming from a leading researcher at the company with the expertise to show them how it’s done. The footage is neatly divided into sections covering one topic to give employees a better viewing experience. 

5. Xenium HR’s Video: Giving Constructive Feedback

This short employee training video by Xenium HR targets the workplace feedback topic. It focuses on anyone in a leadership or managerial role who must share feedback with their colleagues. The live-action video uses role-play to show precisely what constructive feedback looks like in action. It’s a short conversation between two people where each party conveys their views politely. 

Role-Play Videos: Teaching Practical Skills Through Real-Life Scenarios

What makes this training video example effective? This video is an excellent example of role-play training employees about specific scenarios. Unlike presentations and animated videos, this video gives employees hands-on training on delivering constructive feedback. The video is under 2 minutes, so employees can watch it conveniently and learn a crucial lesson. 

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is unlike any corporate video production company you've ever seen. We provide services like: 

• Traditional video agencies
• Freelancers
• In-house production teams

What sets Moonb apart is our flexible, subscription-based model. With Moonb, you get seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

This means you can cancel your subscription anytime without worrying about outstanding contracts. Our flexible approach allows you to scale our video services up or down as needed. We can assist you if you need help creating a single training video. 

If you need to produce several videos for an upcoming marketing campaign, we can act as an extension of your team to help you tackle the project. As experts in corporate video production, we can also help you develop a strategy for your video content to ensure it meets your goals. 

Why Corporate Video Production Matters

Incorporating video into your training and onboarding processes can help you build a more effective program. Research shows that video training can help employees learn faster and retain information better. Studies show that employees who learn with video perform 20% to 30% better on assessments than those who know with traditional methods. Video also makes it easier to create consistent training, as you can ensure all employees receive the same information presented in the same way. 

This improves learning and helps reduce biases when different people deliver training. Videos can also be easily updated to keep information current, ensuring employees can access the latest processes and procedures. Employees appreciate the training that utilizes video. Research shows that 65% of employees prefer learning with video over traditional classroom methods.