27 Best Instagram Video Ad Examples To Learn From
Creating social media video ads can feel overwhelming. There are different formats, tons of technical specs, and various platforms. But if you’re trying to learn how to make a commercial video, Instagram is a great place to start. With over 1 billion users, it’s one of the most popular social media platforms. And Instagram video ads examples are plentiful. This blog’ll explore the best examples to help you create your own Instagram video ad.
If you want to create a great Instagram video ad, Moonb's educational video production services can help you achieve your goals. Our friendly team can guide you through the process and help you get the most out of your social media video ad.
27 Best Instagram Video Ad Examples to Learn From
1. Moonb: A Creative Agency for Video Marketing
Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. Its team includes senior motion designers, video editors, illustrators, and creative directors who use animation to explain software products better. Moonb has created several storytelling ads using animations to help businesses better define their product offerings and relate to the audience in a much better way.
2. Durex: An Ad That Gets Real
This video ad from Durex is so relatable it hurts. The text on top of the video immediately strikes a chord, luring you in as you think Oh good, it’s not just me. The song choice, the flashing lights, the facial expressions, and everything about this ad are spot on and position Durex as a brand that understands its audience’s irrational fears.
When developing your next Instagram ad idea, consider how you can demonstrate that your brand understands its audience. Get on their level and inject an element of humor, if appropriate.
3. IKEA: A Colorful Dream
Colorful and eye-catching with upbeat music, the energy of this video ad is impossible to ignore. It feels like some sort of psychedelic dream, and you’re left wanting to add some of that kookiness to your life! If you have a decent budget for creating Instagram ads, a professional-looking video ad like this would work wonders for your brand image.
4. Uber: Simple Yet Effective
On the other end of the spectrum, this Instagram ad from Uber proves that you don’t have to break the bank to create a good video ad. It features simple animation and clever song lyrics to deliver its timely message. So simple, yet so effective.
5. Häagen-Dazs: The Simplicity of a Good Video Ad
This Instagram ad's simplicity from Häagen-Dazs makes it so appealing. The upbeat music immediately jumps out at you, the advertised product makes you feel hungry, and the straightforward messaging reminds you of exactly what you’d rather be doing now. Next time you go to the store, Häagen-Dazs will be in your basket.
6. Burger King: The Benefits of Tapping Into Trends
One of the best Instagram ads comes from the fast-food giant. The trend of looking to obscure holidays and events to make engaging content has been going on for years. Taking advantage of this, Burger King wanted to celebrate ASL day.
Utilizing the language to sell their product brought in a new client audience. This ad shows that tapping into a specific portion of your client base can elevate your engagement and bring more attention to your brand. This ad would have been successful anywhere, but the company’s choice of Instagram, the video ad, cleverly took advantage of the fact that most IG users look at their videos with the sound off.
7. Adobe Photoshop: An Engaging Video Ad Example
Another great example is the Instagram ads run by Adobe Photoshop. When the Adobe ads manager was looking for a unique idea, they went for a screen share motif that emulates the last array of tutorials online.
Because there is no dialogue, the background music is vital, so they chose a lo-fi style of music that plays well with the ad concept. This video shows that focusing on singular features and doing it with a minimalist design can make your video ad much more engaging and easily digestible.
8. Blinkist: Make Instagram Video Ads for Your Audience
When you use Instagram ads to sell a brand that delivers its customers cliff notes for a wide range of books, you want an ad that will increase the post-shared quotient. Blinkist did a great job with their Instagram ad. This ad features a stunning video that uses a video in video format that is one of the best Instagram video ad examples that communicates the brand’s message with style.
9. ContentFly: Use Color to Stand Out in the Instagram Feed
Like with any content, you want to create a video that grabs the attention of those scrolling by. One of the ways you can do that is by utilizing colors. ContentFly does this well in their Instagram ad.
The freelance writer job board used rich and deeply saturated colors, shapes, and engaging motion graphics. Their copy is focused on their value proposition, and at the end of the video, they chose a simple CTA.
10. Yoga Teachers College: Showcase the Value of Your Offerings
This video ad highlights the impact of poor hip posture and how yoga can help improve mobility and reduce stiffness. A clear message and a strong CTA encourage viewers to enroll in Yoga Teachers College for better posture and overall well-being.
11. Louis Vuitton: A Visually Stunning Ad Example
A visually stunning ad showcases Louis Vuitton sunglasses' elegance, inviting viewers to follow the brand on Instagram. The ad reinforces the brand's exclusivity and luxury appeal with stylish visuals, catchy music, and an intriguing caption.
12. Unstoppable Domains: Create FOMO With Your Ads
This ad creatively explains the benefits of registering or upgrading blockchain domains with Unstoppable Domains. Leveraging the FOMO effect urges viewers to stay ahead of the trend and secure their blockchain presence before it’s too late.
13. Offeo: Highlight the Benefits of Your Product
Offeo’s ad demonstrates how effortlessly users can create stunning videos with their software. With eye-catching visuals and a compelling caption highlighting key benefits, it encourages viewers to take action and explore the platform’s creative potential.
14. Linktree: Keep Your Instagram Video Ads Simple
This simple yet powerful ad shows how Linktree makes connecting audiences to websites, products, and social channels easy with just one click. The sleek visuals and concise messaging emphasize its benefits while reinforcing trust with millions of users already on board.
15. John Opticians: Pair Ads with Testimonials
John Opticians’ ad creatively pairs stylish glasses with casual fashion pieces to show versatility. A cheerful tone reassures viewers that their frames suit any style while directing them to visit their Instagram profile for more options.
16. Great Simple: Use Tutorials to Explain Your Product
This ad uses a straightforward tutorial to demonstrate how easy it is to create clean website wireframes in Sketch. By stacking each step neatly like Tetris blocks, the video aligns perfectly with Instagram’s vertical format, making it intuitive and engaging for users scrolling through their feed.
17. Idle Heroes: Capture Attention With Color and Motion
Bursting with saturated colors and action-packed sequences, this ad fuels excitement for the adventure game. The vibrant magenta, green, and purple tones energize viewers, while a clear focus on rewards and hero rankings keeps gaming enthusiasts hooked and eager to play.
18. Lemonade: Make Boring Topics Fun
With hot pink accents highlighting key details, this ad makes renters insurance look fun and effortless. The bold color draws attention to the unbeatable $5 price tag and valuable coverage, making the message instantly clear while adding a playful, inviting touch.
19. Marvel Champions: Create Ads for Fans, by Fans
This action-packed ad delivers what Marvel fans crave: epic battles and a massive lineup of playable characters. The ad immerses viewers in the thrilling world of Marvel gaming by keeping text minimal and letting high-energy fight sequences do the talking.
20. Quip: Identify a Problem and Offer a Solution
Quip’s ad smartly identifies a problem with ineffective toothbrushing and offers a sleek, well-designed solution. A step-by-step visual breakdown transitions from a simple sketch to a polished product shot, leaving viewers with a lasting impression of Quip’s clean and modern design.
21. Robinhood: Grab Attention Through Contrast
With a minimalistic black background and stock names flashing on the screen, this ad grabs attention through contrast. The simplicity makes it stand out in a sea of colorful Instagram content, while the promise of free stock keeps viewers intrigued and motivated to act.
22. Runtastic: Tap Into Aspirations to Promote Your Product
This ad taps into fitness aspirations by showcasing a toned athlete using Runtastic to target key muscle groups. The video seamlessly connects motivation with action by visually demonstrating how the app helps users achieve their ideal physique.
23. Talkspace: Build Trust with Your Ads
This ad builds trust and authenticity by pairing customer testimonials with images of real, happy users. A cohesive aqua green filter reinforces brand identity, making the message of accessible and effective online therapy even more compelling.
24. Target: Create Native Ads That Blend In
Target’s ad blends seamlessly into users’ feeds by mimicking user-generated content. Instead of an overt sales pitch, it presents a curated book list, making it feel more like a personal recommendation than an ad. This subliminal approach boosts engagement while subtly guiding viewers toward a purchase.
25. Dollar Shave Club: Use Customer Testimonials in Video Ads
This ad keeps it simple and effective by sharing a customer testimonial highlighting why people love Dollar Shave Club’s razors. The casual yet persuasive messaging “This member loves it, and we think you will too” creates a sense of trust and relatability, encouraging potential customers to try it.
26. Blue Apron: Use Mouthwatering Visuals to Catch Attention
Blue Apron’s ad captures attention by capturing stunning, high-quality images of mouthwatering meals. By showcasing the delicious results of their meal kits, the ad instantly appeals to food lovers, making it easy for viewers to imagine themselves enjoying a gourmet home-cooked dinner.
27. Uncommon Goods: Make Shopping Feel Fun and Engaging
With a playful “looking for the perfect gift?” message and cleverly placed emojis, this ad makes shopping fun and engaging. The combination of quirky product visuals and an eye-catching caption grabs attention, making it easy for users to click through and browse unique gift ideas.
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How Moonb Helps With Creating Instagram Video Ads
Creating high-performing Instagram video ads requires more than great visuals; it takes strategy, creativity, and understanding how users engage with content. That’s where Moonb comes in. As a video marketing agency, Moonb specializes in crafting compelling video ads that capture attention and drive engagement. By seamlessly integrating with project management tools like:
- Trello
- Slack
- MS Teams
Moonb streamlines the production process, ensuring efficient collaboration and timely delivery. Unlike traditional agencies or freelancers, Moonb’s flexible, subscription-based model gives brands access to high-quality, on-demand video production without long-term contracts.
Why are Instagram Video Ads Effective?
Instagram video ads are an effective way to boost brand awareness and connect with targeted audiences. The platform’s highly visual format and massive, engaged user base make Instagram video ads particularly powerful for brands looking to improve their marketing efforts.
Reach a Massive Audience
Instagram has over one billion active monthly users. This extensive user base enables brands to connect with a diverse global audience. This broad reach, coupled with varied demographics and interests, allows companies of all sizes to pinpoint niche markets and grow their visibility worldwide.
Boost Brand Awareness
Instagram’s visual-centric format empowers brands to make lasting impressions. Ads featuring:
- Captivating visuals
- Engaging videos
- Interactive stories can increase:
- brand recall
- attract followers
- strengthen your brand’s online presence
Over time, enhanced brand awareness builds loyalty and advocacy as audiences become more familiar with and trust your brand.
High-Quality Advertising Targeting
Through Meta’s advanced algorithms, Instagram offers precise targeting options, enabling businesses to reach particular audience segments. Whether targeting fashion-savvy millennials, fitness enthusiasts, or foodies, Instagram allows brands to deliver relevant content to the right audience, optimizing ad spending for higher conversions.
High Engagement Rates
Instagram boasts some of the highest engagement rates across social platforms, with users actively liking, sharing, and commenting on content that resonates with them. High engagement presents a golden opportunity for brands to strengthen connections with potential customers, boost brand visibility, and amplify word-of-mouth marketing.
A Mobile-First Advertising Powerhouse
Instagram’s mobile-first design ensures your ads are optimized for mobile viewing, meeting users where they are, anytime. This seamless accessibility boosts ad visibility and engagement, making your campaigns more impactful in today’s mobile-driven world.
High Return on Ad Spend (ROAS)
Instagram ad ROAS varies by industry, with an average of 3:1. A strong ROAS is around 4:1, while top campaigns can reach 7:1 or higher. Instagram’s average ROAS is 8.83, delivering solid returns for immediate sales and future growth.
Moonb: Seamless Corporate Video Production for Modern Brands
Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via:
- Trello
- Slack
- MS Teams
Weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams.
Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
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Getting Started With Instagram Video Ads
Setting up your Instagram ads isn’t tricky; you have several ways to do it. Probably the fastest way to buy Instagram ads is to turn one of your regular posts into an ad.
If you have an Instagram Business account, you’ll see a “Promote” button on your shared posts. If you select “Promote,” you can choose where your ad directs people, who you target, your budget, and the dates your ad will appear.
Track Performance for Instagram Video Ads
Once your promoted post is live, you can track its performance using Instagram’s analytics data. If you don’t already know, Facebook owns Instagram. So you can also use Facebook Ads Manager to create your Instagram ads. In Facebook Ads Manager, you’ll click “Create,” which will allow you to set the parameters for your campaign. You’ll define things like your:
- Ad objective
- Your budget
- Your audience
- Your ad creative
Once you have all that figured out, select “Manual Placements” within the “Placements” box. There you can check off the Instagram box. Once that’s selected, you can specify where you want your Instagram ads to go. You need your Instagram account to use Instagram ads, even if you create your ads in Facebook Ads Manager. If you need help creating an Instagram account or connecting your account to Facebook, Instagram has some guidance.
Instagram Audience Targeting Options
You may have heard me mention that part of the ad creation process is choosing who to target. Like Facebook, Instagram offers plenty of options to reach people who want to interact with your business. You can get a broader audience with ads based on location and target people based on demographics, like their age or what language they speak. People’s interactions can also fuel your ad campaign. Instagram lets you target users based on other ads they’ve interacted with, who they follow, and what they do while using:
- The Internet
One of my favorite features is Lookalike Audiences, in which you target people with characteristics similar to your customers. You can even use your customer list to reach specific people. The most important thing to remember is to know your audience. This will feed into your ad creative and help you narrow your targeting.
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service
Moonb video marketing agency specializes in corporate video services. We help businesses reach their goals fast with engaging video content. We simplify the video production process with seamless project management integration via:
- Trello
- Slack
- MS Teams
We also provide weekly strategy calls and a contract-free, full-service production approach.
This flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.
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