How To Make Internal Communication Videos In 6 Steps (With Examples)

Picture this: your team has just received a memo about changes in company policy. Who's excited? Probably no one. Now, imagine instead that they have a video about these changes. Who wouldn't want to see what their favorite coworker had to say about it? Internal communication videos make dull, corporate messages more approachable and engaging—something every employee can appreciate. Whether you're focusing on corporate video production or smaller-scale projects, the right approach can make all the difference in capturing attention. If you're looking to improve your internal communications, you've come to the right place. This article will help you start with internal communication videos, including how to make these corporate videos and tips on getting them right.
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At Moonb, we help companies like yours improve their internal communications with corporate video services. Let us help you make internal communication videos your employees will want to watch.

Why Make Internal Communication Videos?

Effective Communication Video Retains Attention

Video content engages viewers. Within the first few seconds of a video, your business needs to grab your audience’s attention and keep it there. The longer someone watches your video, the more likely they will absorb the information presented. Writing for internal communications can feel tedious, but breaking up the monotony of text with a video can help capture your employee’s attention before delivering your message. 

Research shows that viewers retain about 95% of a message when they watch it in a video compared to just 10% when reading it in text. (Forbes) So, not only can video help capture your employee’s attention, but it can also help improve communication and information retention within your organization.

Video Content Caters to Diverse Learning Styles

Not everyone processes information the same way. Studies suggest there are eight different types of learning styles. While some people gravitate toward verbal instructions, others prefer visual cues, and some need to see a task performed before completing it independently. Video can help organizations communicate with all of these different types of learners. 

For example, a training video can combine visual elements, audio, and demonstrations to appeal to various learning styles. This helps improve internal communications by providing information in a format that all employees can easily understand, regardless of their individual preferences.

7 Types Of Internal Communication Videos

1. Recruitment Video: Attracting the Right Candidates

Recruitment videos help organizations attract the right candidates to open positions. They’re intended for external audiences, not technically internal communication videos. They are on this list because they help new employees transition into their roles once hired. 

Recruitment videos provide a peek into the company culture and working environment, allowing prospective employees to determine if they would be a good fit for your organization. This helps to set expectations before the new hire begins their first day on the job, resulting in much smoother onboarding.

2. Employee Onboarding Video: Setting the Stage for Success

An employee onboarding video is one of the best ways to welcome your new hires. These internal videos cover the basics of the role and organization while reflecting the company’s values and culture. 

Sometimes, they include a tour of the worksite’s facilities. Onboarding videos can help newly hired staff rapidly catch up with long-term employees, making them an invaluable component of your internal communication strategy!

3. Corporate Training Videos: Streamlining Internal Training

All jokes aside, video is an excellent instructional medium for training since it is more didactic and intelligible than other information. The days of your personnel having to read a lengthy manual or attend time-consuming training sessions whenever they needed to learn anything new is over. 

They now have to view brief and captivating corporate training videos they can revisit whenever they need to brush up on a subject. Creating training videos for workers is one of the best practices for internal communications since it enables firms to minimize training time and expenses. If you want inspiration to make corporate videos, read our blog with the best examples.

4. Announcement Videos: Humanizing Internal News

Internal communications videos are an excellent option for making significant announcements to your staff and notifying them of updates, changes, etc. As previously mentioned, videos may effectively express the emotional tone of a message. 

This adds a human element to your internal communication strategy, which is critical for specific announcements.

5. Company Culture Video: Communicating Your Values

Educating your workers on your company’s objective and vision is insufficient. Additionally, it is critical to encourage children to personalize them! That is precisely what internal communications videos excel at. 

An appropriate video can effectively communicate your company’s values, goals, and vision while encouraging your employees. It may also help your workers to connect with your objectives and eventually motivate them to commit to them.

6. FAQs Video: Addressing Common Employee Questions

You know how it goes: freshly hired staff frequently bombard more experienced coworkers with questions, wasting their time and exhausting their patience. That is why providing FAQ videos is one of the finest practices for corporate communications. These internal communications videos address typical misunderstandings by communicating the information using a Question-and-Answer style. 

FAQs can cover a wide range of subjects, from general information for newcomers to how to behave in specific scenarios, such as a medical emergency. As with employee training videos, FAQs should be kept on hand for workers to reference.

7. Diversity and Inclusion Awareness Videos: Promoting Belonging at Work

Diversity and inclusion awareness videos help ensure that no one feels that way at work. These videos send a strong message: everyone belongs. They’re a great way to introduce your team to the values of respect, empathy, and inclusion while creating a more welcoming and supportive workplace. 

Why Moonb is the Ultimate Choice for Corporate Video Production

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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• How to Create a Corporate Video
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• How to Make Training Videos for Employees

How to Make Internal Communication Videos in 6 Steps

1. Set Clear Objectives for Your Internal Communication Video

First things first: 

• What’s the point of your video? 
• Are you announcing a new initiative, sharing an update, or training employees on something new? 

‍A clear objective is like the GPS for your video—it ensures you stay on course. Think about the one key message you want employees to walk away with. If you can summarize it in a sentence, you’re on the right track! 

‍Pro Tip: Write down your objective and keep it visible throughout the process—it’ll help you make decisions later.

2. Write the Internal Communication Video Script 

Now it’s time to put pen to paper (or fingers to keyboard). A good script keeps things concise and to the point. Remember, employees are busy, so your video should respect their time. Start with a hook to grab attention, break down the message into bite-sized pieces, and wrap up with a summary of the key takeaways. 

Storytelling can make your message memorable—tie it to something relatable or relevant to employees' day-to-day. And don’t forget to address the “why” behind the message. Why should employees care? What’s in it for them? 

‍Pro Tip: Include a recap or call-to-action (CTA) at the end. Whether it’s “reach out to your manager for details” or “sign up for the new training,” let them know what to do next. 

3. Prepare Your Equipment

Okay, it’s tech time. Don’t worry—you don’t need a Hollywood budget. Ensure you have: 

• A decent camera (a high-quality smartphone can work)
• A good microphone (clear audio is non-negotiable)
• Proper lighting (natural light works wonders, or grab a simple ring light)

Editing software is just as essential as filming gear. Tools like PlayPlay make editing a breeze, especially if you’re not a video pro. Look for software that’s easy to use and gives you options for branding, transitions, and adding text. 

‍Pro Tip: Keep your setup simple if you’re new to video. Focus on clarity and quality over fancy effects.

4. Record Your Footage

Lights, camera… action! Start by choosing a distraction-free environment with good lighting and minimal background noise. Before diving in, do a quick test run to ensure everything works (trust me, it saves headaches later). When filming, take your time—record multiple takes if needed. People tend to relax after the first attempt, so let them settle into it. 

Aim for a conversational tone for interviews or speaking parts—it feels more authentic. And don’t forget B-roll footage (those extra shots like an office walkthrough or team collaboration) to give your video a polished look. 

‍Pro Tip: Encourage speakers to smile and breathe. Natural energy makes all the difference!

5. Edit Your Footage 

Here’s where the magic happens. Editing turns raw footage into a cohesive story. Start by trimming out unnecessary parts to keep it short and engaging. Refer to your script—it’s your roadmap for staying on message. Spice it up with smooth transitions, upbeat music, and maybe a voice-over to tie everything together. Don’t skip subtitles—they make your video accessible to everyone, whether they’re watching with the sound off or need additional clarity. 

‍Pro Tip: End with a strong CTA. Clarify what action you want employees to take after watching.

6. Share Your Internal Communication Video with Employees 

It’s time to premiere your masterpiece! Choose the channels where your employees are most active. These could be: 

• The company intranet
• Slack
• Internal newsletters
• Even email

Make the launch exciting—give it some fanfare! You could even follow up with a quick survey to see how employees felt about the video. 

‍Pro Tip: Add a teaser or eye-catching thumbnail to generate interest before they hit play.

What Makes a Great Internal Communication Video?

Set Clear Goals for Your Internal Communication Video

When creating an internal communication video, defining clear objectives is essential. What do you want to achieve with the video? These objectives provide a roadmap for your video’s content and messaging, ensuring that it serves a specific purpose and delivers tangible outcomes, whether it’s: 

• Informing employees about a new policy
• Inspiring them to embrace company values
• Training them in a particular skill

Know Your Audience 

Understanding your internal audience is fundamental in crafting compelling internal comms videos. In internal communications strategy, take the time to analyze your employees’ demographics, preferences, and needs. 

Consider: 

• Age
• Location
• Job roles
• Communication preferences

This knowledge allows you to tailor your video’s content and style to resonate with your target audience, making it more engaging and relevant. 

Keep Your Messaging Concise 

Internal communications videos should convey their messages efficiently and effectively. Keep your video concise and focused on the critical information you want to deliver. Avoid unnecessary jargon or lengthy explanations. 

A clear and straightforward presentation ensures that your audience can quickly grasp the main points without losing unnecessary details, making the recruitment video more impactful and memorable for your employees or every team member. 

Capture Attention with Engaging Content  

Incorporate engaging content elements into your videos to capture your audience’s attention and keep them engaged. Use storytelling techniques to create narratives that resonate with employees. 

Utilize visuals, graphics, and animations to enhance comprehension and retention. Incorporate relatable scenarios or real-life examples that employees can connect with. Engaging content makes the video more enjoyable and relatable, increasing its effectiveness. 

Consistent Branding Reinforces Company Culture 

Ensure that your internal communications videos align with your company’s brand guidelines. Consistent branding helps maintain a cohesive identity and reinforces your company’s values and culture. 

Incorporate company colors, logos, and design elements to connect the video to your brand visually. This consistency enhances the company’s image and message in employees’ minds.

Involve Employees in the Video Creation Process 

Engage employees in the video creation process to foster a sense of ownership and connection. Consider conducting focus groups or interviews to gather insights and feedback from employees. 

Encourage contributions, such as personal stories or testimonials, to make employees feel like active participants in the communication. Employees who have a stake in the video’s creation are more likely to relate to and embrace its content. 

Use Empathy When Addressing Sensitive Topics 

When addressing sensitive topics in internal communications videos, approach them with empathy and understanding. Acknowledge employees’ concerns, emotions, and perspectives. Show essential aspects such as employee satisfaction, that the organization cares about their well-being and values their input. 

Demonstrating empathy fosters trust and creates a supportive environment where employees feel heard and valued, even when discussing challenging or emotional subjects. 

Invest in Professional Production Quality 

Maintain a high standard of production quality in your internal communications videos. Invest in essential aspects such as: 

• Good lighting
• Clear audio
• High-quality video

Professional production values contribute to a polished and credible appearance. When your video clips look professional, employees are more likely to trust and engage with the content, enhancing its impact. 

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5 Examples Of Great Internal Communication Videos

1. Blind Spots: Challenge Assumptions

PWC’s diversity and inclusion training video takes a fresh approach to a critical topic. Rather than focusing on judgment or pointing fingers, the video uses storytelling to help employees self-reflect on their biases, conscious or not. 

It shows how we are often ‘wired’ to think a certain way, encouraging viewers to reassess their thinking. This empathetic approach makes the message relatable, and in our work, we’ve found that videos centered on storytelling are more likely to inspire meaningful change.

2. Netflix Culture: Freedom & Responsibility

Netflix’s onboarding video, featuring their manager of UI engineering, is an excellent example of how to enlist existing employees to communicate key company values in an internal communications video. 

The video immediately hooks viewers by emphasizing the company’s values of freedom and responsibility, focusing on why these values resonate with employees. We’ve found that a good hook in the first few seconds is critical to keeping viewers engaged, especially for onboarding content.

3. Shopify: Year In Review Video

Shopify’s year-in-review video showcases the company’s success and the challenges its entrepreneurs face. It’s more than just a highlight reel—it tells a story of resilience, hard work, and innovation. A well-made year-in-review video serves as both a celebration and a motivational tool for the upcoming year, setting the tone for continued growth. 

4. Jobs at Apple

This Apple Jobs video is a captivating and emotionally evocative piece that showcases the company’s unique approach to recruitment. Set to a compelling background music score, the video employs familiar animation and storytelling techniques to engage the viewer’s senses and emotions. Unlike other recruitment videos, it is designed to resonate with internal and external audiences.

5. Dunkin Donuts Employee Experience

This recruitment video offers a glimpse into what it’s like to work at Dunkin’ Brands, presenting an engaging narrative from employees about their experiences within the company. Set against a backdrop of upbeat music, the video showcases the positive and dynamic work environment at Dunkin’ Brands. Since the footage features actual employees sharing their perspectives, it adds authenticity to the content.

Related Reading

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• Company Culture Videos
• Corporate Video Examples
• Employee Testimonial Videos
• Educational Video Production Companies

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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