11 Best LinkedIn Video Ad Examples To Learn From

Creating a video ad is your chance to hook your audience and get them interested in your business, products, or services. But let's face it: Making a LinkedIn video ad that stands out isn't easy. You must strike the right tone, keep your message clear and concise, and engage your target audience. And the best way to do that? Learn from examples of LinkedIn video ads that came before. In this article, we'll explore the best LinkedIn video ad examples to help you achieve your goals and show you how to make a commercial video that genuinely stands out.

But before we dive into the examples, let's talk about how Moonbeam's educational video production services can help. Our short explainer videos can help you break down complex business ideas and engage your target audience on LinkedIn. 

11 Best LinkedIn Video Ad Examples To Learn From

1. Animated LinkedIn Ads by Moonb

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Moonb is a video marketing agency that specializes in creating and editing videos. The company offers unlimited video-making and editing subscriptions, and its team includes senior motion designers, video editors, illustrators, and creative directors. The brand uses animation to help explain software products better. 

Moonb has created several storytelling ads using animations to help businesses better define their product offerings and relate to the audience in a much better way. 

2. Microsoft: Clear, Concise, and On-Brand

Microsoft’s cybersecurity-focused ad is an excellent example of how to communicate a message without sound. In just 14 seconds, the video uses clean visuals and on-screen text to make an impact. The brand’s colors and logo placement remain consistent, reinforcing Microsoft’s identity while ensuring the message is digestible, even for those quickly scrolling through their LinkedIn feed.

3. Amazon Web Services (AWS): Storytelling with a Strong Hook

AWS knows how to captivate an audience. The ad starts with a thought-provoking quote, immediately drawing viewers in. From there, it transitions into a storytelling format, highlighting the company’s technological advancements. Combining diverse voiceovers, kinetic typography, and well-chosen background music creates an engaging and immersive experience.

4. Salesforce: Engaging, Fun, and Brand-Centric

Salesforce brings a playful approach to its LinkedIn video ad. Within 30 seconds, the brand’s mascot appears in sync with the background beat, adding an element of fun. The video effectively highlights different professionals and their work, demonstrating how Salesforce connects them. This dynamic and visually appealing approach ensures that viewers stay engaged.

5. Canva: A Captivating Story in Motion

Canva leverages storytelling to showcase its evolution and impact. The video smoothly guides viewers through the company’s journey, using:

• A mix of diverse voiceovers
• Kinetic typography
• Selected background music

The result is a visually appealing and emotionally compelling ad that leaves a lasting impression.

6. Slack: Simplicity with a Strong Call to Action

Slack proves you don’t need elaborate production to make a great LinkedIn ad. This short and straightforward animation delivers the message effectively, even without audio. By maintaining strong brand consistency and ending with a clear call to action, Slack ensures that the ad does exactly what it’s supposed to—highlight its advantages in a way that’s easy to understand.

7. Cisco: A Concise and Well-Synchronized Feature Highlight

Cisco’s 15-second ad introduces its Full Stack Observability feature with a perfect blend of animation, beat synchronization, and voiceover. The video is clear, straight to the point, and leaves no room for confusion. By keeping it short while delivering valuable information, Cisco ensures that busy professionals stay engaged.

8. Gong: A Catchy and Informative Visual Experience

Gong takes a smooth, professional approach with a voiceover and mellow background music that complements its clean, simple animations. Using kinetic typography ensures that key points stand out, while app screen sharing provides a practical demonstration of the product’s value. This combination makes the ad both engaging and educational.

9. Grammarly: Real-Life Scenarios That Resonate

Grammarly’s video ad is all about relatability. Showcasing a typical workday with screen-sharing elements effectively highlights how the tool helps professionals communicate better. The casual tone and natural flow make it easy for viewers to see themselves using Grammarly in their daily tasks.

10. Intuit Mailchimp: Humor Meets Smart Marketing

Mailchimp keeps things lighthearted with a fun and witty approach. In just 15 seconds, the video cleverly illustrates a common problem and presents Mailchimp’s service as the solution. Using real-time customer data adds credibility, while the humor ensures that the message sticks with the audience.

11. Kissflow: Addressing Pain Points with Data-Backed Solutions

Kissflow takes a more in-depth approach, addressing customer challenges immediately. The combination of engaging animations and a well-paced voiceover keeps viewers interested, even though the ad is over a minute long. To boost credibility, including G2 statistics adds a layer of trust, making the case for why Kissflow is the right choice.

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How Moonb Helps With Creating LinkedIn Video Ads

LinkedIn video ads are a powerful way to connect with professionals, but they must be done right to stand out. That’s where Moonb comes in. We help businesses create high-quality, engaging LinkedIn video ads that grab attention and drive meaningful engagement. 

Crafting a Compelling Script

We start by understanding your brand and goals—whether you’re looking to generate leads, increase brand awareness, or establish thought leadership. Our team then crafts a compelling script, ensuring your message is clear, concise, and tailored for LinkedIn’s professional audience. 

Since most users scroll with the sound off, we ensure your video is optimized with on-screen text, captions, and bold visuals that get the point across instantly. 

Optimizing Your Video for LinkedIn’s Ad Format 

Beyond just production, we also consider the LinkedIn ad format, ensuring your videos are the right length and style to maximize performance. We've got you covered if you need help with:

• Captions
• Copy
• Strategic placement 

A Seamless Workflow

Working with Moonb is easy and efficient, as it seamlessly integrates into your workflow via Trello, Slack, and MS Teams. 

Flexible, Affordable Video Production

With our contract-free, subscription-based model, you get flexibility, expertise, and top-tier production quality, all without the hassle of hiring an in-house team or dealing with overpriced agencies. 

Start a 3-day free trial and let us help you create LinkedIn video ads that get results. 

Why Are LinkedIn Video Ads Effective?

LinkedIn video ads are a stellar way to elevate your brand. This platform is primarily geared toward professionals and B2B marketing, allowing you to enhance your brand image in the professional world and reach the audience you want. 

If your objective is to grow your business in 2024 and beyond, there’s no better place to get a professional audience and grow your brand than on LinkedIn.  

Target the Right Audience with LinkedIn Video Ads

LinkedIn video ads allow for precise targeting based on criteria like:

• Job title
• Industry
• Company size

This ensures your content reaches the most relevant audience and maximizes ad effectiveness.  

Boost Brand Credibility and Trust with LinkedIn Video Ads

LinkedIn video ads help build brand credibility and trust among a professional audience by showcasing expertise and thought leadership through video. This leads to stronger brand loyalty and higher conversion rates.   

Engage Your Audience with LinkedIn Video Ads

LinkedIn offers various video ad formats that cater to different marketing objectives. This variety allows for creative storytelling that:

• Captures attention
• Increases engagement
• Boosts brand visibility through shareable content   

Enjoy Higher Engagement Rates with LinkedIn Video Ads

LinkedIn users are more engaged with professional content. Video ads that provide valuable insights or address pain points are particularly effective in boosting engagement and encouraging interactions like likes, shares, and comments. 

Get Cost-Effective Advertising with LinkedIn Video Ads

Despite a potentially higher cost-per-click, LinkedIn video ads are cost-effective due to their ability to target high-quality leads. They optimize ROI through real-time performance tracking and analytics.   

Build Long-Term Relationships with LinkedIn Video Ads

LinkedIn video ads help build long-term relationships by providing valuable content that fosters trust and positions your brand as a reliable resource. This leads to sustained engagement and meaningful business connections.   

Elevating Content Through Expertise and Flexible Subscription Models

Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. 

Key features include:

• Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
• Weekly Strategy Calls: Regular check-ins to align with your goals
• Contract-Free, Full-Service Production: A flexible approach without long-term commitments

A Superior Video Solution

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our educational video production services to take your content to the next level.

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Getting Started With LinkedIn Video Ads

The average LinkedIn user spends almost 30 minutes on the platform each month, and video content on LinkedIn gets, on average, 30% more engagement than other types of posts. This makes LinkedIn video ads a great way to reach your target audience on the platform. 

Setting Up Your Video Ad Campaign on LinkedIn

After creating your video ad, you’ll need to set up a campaign to ensure it reaches the right people.

1. Create a Campaign

Sign in to Campaign Manager and create a campaign and campaign group. You then want to choose your advertising objective and define your audience. 

2. Decide on a Budget, Bid, and Schedule

Depending on the type of product or service you are advertising, think about running your advertisement during specific hours of the day or week when your target audience is more likely to be active. You could also run your ad for a limited time to make people feel like they have to act quickly.

3. Choose Ad Delivery

Now, decide how you want the ad to be delivered. Some options include InMail, as Sponsored Content campaigns in your company’s social media feed, or as Directly Sponsored content ads.

4. Creatives and Call To Action (CTA)

Depending on which type of ad delivery you’ve picked, you want to add creatives and implement your CTA or attach an optional Lead Gen Form. CTA and Lead Gen Forms can help you capture good leads from your video ads.

5. Review and Launch

Review your LinkedIn video ad campaign and launch it if it’s ready.

Best Practices for LinkedIn Video Ads

Making your video ad stand out depends on strategic storytelling and captivating visuals. Follow these key principles to craft LinkedIn video ads that resonate with your target audience and achieve your LinkedIn marketing goals.

Keep It Concise and Engaging

Short content is a prevalent trend across social media platforms, and LinkedIn is no exception. Bite-sized clips are more easily digestible and help convey your message more efficiently.

Attention-Grabbing Intros

You only have a few seconds to grab attention and hook viewers before they scroll past your ad, so you should begin your video production with a captivating statement or question that piques the viewer’s curiosity. For maximum efficacy, use visuals, animations, or text overlays to keep the content dynamic and visually engaging.

Focus on Storytelling

Contrary to popular belief, B2B content doesn’t have to be boring. You can convey professionalism while still injecting personality into your message. When done right, both B2C advertising and B2B storytelling will let you show the human side of your business to resonate with viewers on a personal level.

Narrative Engagement

You’ll need to use your creative storytelling skills. Put together a compelling narrative that showcases your brand, product, or service in a relatable and engaging way. You can highlight customer testimonials, explain the “why” behind your business, or regularly address a common pain point your target audience faces.

Immersive Impact

Since you’re working on an immersive platform, your social media videos must include high-quality visuals, captivating music, and clear audio. These elements will help you generate a more impactful and memorable message to keep your brand in your audience's mind.

Mobile Optimization

Recent video marketing statistics show that most video content is consumed through mobile devices. This means that your video ad needs to be optimized for mobile viewing. In other words, you must incorporate responsive design principles to ensure your video ad automatically adjusts to different screen sizes and resolutions.

Platform-Specific Aspect Ratios

While traditional landscape video formats are usually a safe bet, try using vertical or square formats specifically designed for mobile viewing—like those on Instagram and TikTok. This consideration enables viewers to watch the ad without rotating their phones, enhancing their overall experience.

Include a Clear Call-to-Action (CTA)

Don’t leave your audience guessing. After watching your ad, tell them precisely what you want them to do. Whether visiting your website, downloading a white paper, or attending a webinar, make your CTA clear, concise, and easy to understand.

LinkedIn gives you options like: 

• Apply
• Download
• Learn More 
• Sign Up 
• Subscribe 
• Register 
• Attend 
• Request Demo

Your audience will know exactly what to expect by providing a clear CTA. 

Target the Right Audience

You should never underestimate the importance of targeting a specific audience. Addressing the right crowd is crucial for the success of your video ad campaign. Otherwise, you risk viewers not engaging with your content or not taking the desired action. 

Although LinkedIn has built-in tools that allow you to get in front of the right eyes, it can’t hurt to go beyond user demographics and target interests, behaviors, and company attributes to refine your audience further.

Pro tip: LinkedIn’s “Lookalike Audiences” feature targets individuals with characteristics similar to your existing customer base. 

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Video is your best friend when you’re looking to get ahead on LinkedIn. LinkedIn users are 20 times more likely to engage with video content than other posts. That’s why the professional network has made creating, sharing, and promoting videos on its platform easy. 

Service Differentiation

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. 

Subscription Advantage

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our corporate video services to take your content to the next level. 

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