25 Top Product Video Companies You Should Work With

Consider you’ve got an innovative product that will change lives, but no one knows about it. What do you do? One effective way to spread the word is with a product video. Specifically, an explainer video that outlines the features and benefits of your product and how it works. 

Of course, creating a compelling product video can be a challenge. How to make an explainer video does not come naturally to most people. Thankfully, product video companies exist to help you through the process. In this guide, we’ll explore the best product video companies to help you create a captivating explainer video for your product.

As you read along, remember that Moonb’s corporate video services can help you achieve your goals, whether seeking top product video companies to hire or even working with us to create your next video. 

25 Top Product Video Companies You Should Work With

1. Moonb  

Moonb is a video marketing agency that offers corporate video services. We provide smooth project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. 

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to boost their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

2. Vidico  

Based in Australia, Vidico works with clients worldwide on live-action commercial production for traditional or streaming TV services. Companies need a brand story video for their website to communicate what they do quickly. Vidic also provides animation or motion graphic design to serve clients from e-commerce to electronics to software walkthroughs. Vidico is the most “traditional agency-like” company on this list since they handle your entire project from ideation to post-production. However, unlike regular agencies, they only offer video services—making them a true specialist. For an utterly outsourced experience and specific, larger-budget video marketing projects like commercials, Vidico should be on your list if you want to create something TV-quality. 

Services offered

Studio and on-location filming, commercial talent and live-action videos, brand story videos, animation, motion graphics, concepting and scripting, explainer, and how-to videos.

3. Yum Yum Videos  

Offering a mix of custom animation and live-action filming, Yum Yum creates on-brand explainer videos to attract Kickstarter backers and investors or communicate what you do to customers. They also offer other video styles, including tutorials, social media content, whiteboard animation, and more. Yum Yum handles everything from concept to post-production, which is good if you don’t know precisely what you want in a video project or are looking to bounce ideas off an experienced team. 

Services offered

Animation, live-action commercial filming, end-to-end production, conception and scripting, tutorials and walkthroughs, product features, and social media videos.

4. Vidsy  

Like Quickframe and other creator marketplaces, Vidsy connects content creators worldwide with brands who need product-focused social media videos. However, Vidsy is unique in that for each creative brief you submit, you get multiple creators working on your project and, therefore, a wider range of content options. Instead of you choosing the creator, like with Quickframe, Vidsy handles this for you and ensures you get multiple options for every campaign. 

This is helpful for new product launches, for example, to quickly build out plenty of social media ads. Importantly, Vidsy’s creators focus on social media content creation, so the videos you get are optimized for Instagram Reels, TikTok, and more, and they are complete with app-specific editing features, caption styles, etc. A platform-optimized video is vital for long-term success, compared to trying to make the exact video fit multiple audiences, formats, and “vibes” across all the platforms. (It’s all about the vibes, honestly.)

5. 90 Seconds  

If you have a specific, large-scale video project in mind already, 90 Seconds is worth a look. Their website is set up like a contractor marketplace: Enter the type of video you’re looking for and the location you need it shot, then choose from a variety of vetted 90 Seconds contractors. If you don’t already have a network of preferred contractors to tap when you need a video project, you may feel more comfortable choosing a pre-qualified 90-second contractor. 

The downside of using 90 Seconds and similar agencies is that video is productized into pre-defined, inflexible packages. If you need to outsource the entire video project, this makes sense. However, if you have the capacity for in-house work, a productized approach may not be the best for your budget. 90 Seconds offers custom project quotes, best for one-off or infrequent needs. If you have ongoing, monthly video marketing needs, check out one of the Creative-as-a-Service agencies above instead.

6. Awakened Films  

Awakened Films is a video production and marketing company specializing in making cinema-quality videos. Its services include corporate video production, full-service studio location, commercial video production, live events, viral videos, and non-profit and educational videos. The agency has a six-step approach to every project: listening, proposing, preparing, producing, editing, and delivering. Awakened Films delivers video in all resolutions and formats (4K, 6K, 8K, horizontal, or vertical) depending on the client's broadcast channels.

7. Video Supply  

Video Supply is a video marketing agency that offers video production services for online brands, helping them generate more leads and sales. So far, the agency has produced over 7,000 videos, helped its clients reach 50+ million views, and accumulated over $100 million in sales. Video Supply lets you customize videos by project type, social media channel, industry, and filming location. Its services include YouTube marketing, video studio design, video strategy, script, production, editing, user-generated content, short-form videos, product bundles, online courses, brand videos, and animation.

8. Superside  

Superside is a video marketing agency based on a creative subscription service that allows brands to launch AI-powered video campaigns. Its portfolio has over 450 satisfied clients, including leading brands. The agency offers full-scale video production services, including strategy, conception, production, and post-production services. Superside’s video expertise encompasses brand marketing, product, UGC-style, social media, ad services, and customer testimonials.

9. Antimatter  

At Antimatter, animation and motion design serve as the vessels through which stories, ideas, and emotions are brought to life. This dynamic studio, comprised of a carefully selected team of talents, is dedicated to producing high-end animations and compelling narratives. Their mission is clear: to elucidate ideas, evoke emotions, spark interest, and captivate audiences using social media posts. 

Services Offered

Animation, Video Editing, Video Marketing, Social Media Content Creation, Marketing Mix, and Social Media Content Strategy.

10. Hurricane  

Hurricane is a video marketing agency that helps connect brands with their audiences through strategic, creative, and compelling video production and activation. The company has 16 years of experience in all things video: marketing, filming, 2D animation, 3D animation, editing, motion graphics, and personalization. Hurricane offers various services, including 360-degree video, 3D motion graphics and animation, corporate video production, explainer videos, live events, live streaming video production, social media video marketing, TV and DRTV production, viral videos, time-lapse videos, and more.

11. Umault  

Umault is a boutique video marketing agency that delivers video campaigns for B2B companies. The agency takes a bold and creative approach to video ads that leave a lasting impact on the audience. Umault has 14 years of experience and in-depth expertise in concept development, scripting, and campaign management. Its proprietary 7-step video creation process spans from industry and competition analysis to production.

12. NoGood  

NoGood is a video marketing company that helps startups, scaleups, and Fortune 500 brands grow through successful video campaigns. The agency helped 65% of its clients double their revenue in the first six months of collaboration. This video marketing agency offers strategy and audit, creative brief, pre-production planning, production, postproduction, video editing, animation, video ads, on-location shoots, video production, studio production, testimonials, YouTube and TikTok videos, GIFs, and visual storytelling.

13. Giant Ant  

Vancouver-based Giant Ant is a creative powerhouse known for meticulous attention to detail and high-quality production. Their animated videos and commercials are visually striking, often featuring intricate animations and compelling narratives that captivate audiences. Giant Ant is a distinguished video marketing company with a remarkable journey that began in 2007. 

This self-proclaimed design shop and animation house has earned its place in the industry as a creative studio driven by a diverse and close-knit team from various corners of the globe. Their extensive portfolio of videos is a testament to the effort and creativity that fuels their work, solidifying their position as one of the foremost video advertising companies in the market.

14. Pulse Pixel  

Pulse Pixel is an animation and video marketing company that delivers video campaigns to tech and software-as-a-service companies. The agency's portfolio includes over 100 explainer videos, software demos, training videos, and SaaS videos. Pulse Pixel takes a six-step delivery process that consists of a kick-off meeting, script, storyboard, voiceover, animation and music, and video launch phases. The company offers tailored explainer videos, including animated videos, Google AdWords videos, LinkedIn Advertising videos, and a JV Agency program.

15. Blue Carrot  

Blue Carrot is a media production and video marketing agency specializing in creating e-learning courses and animated videos, helping its clients educate and grow their audience. Regarding animated marketing videos, the agency offers explainer videos, corporate videos, marketing cartoons, and promo videos. It makes the videos using several techniques, including 2D animation, 3D animation, whiteboard animation, cut-out animation, and traditional animation. Since its founding, Blue Carrot has served over 300 global customers with projects of various sizes, from a 60-second explainer video to 220 e-learning lessons with 1,500+ hours of video footage and 2,000 interactive slides.

16. Epipheo  

Epipheo’s name is a clever fusion of “Epiphany” and “Video,” encapsulating their core philosophy. Their studio specializes in creating animated explainer videos designed to ignite epiphanies in their audience. The idea is simple yet profound: when people suddenly grasp and understand something, they experience an epiphany. Epipheo equips the potential of animated videos to make complex concepts clear and easily digestible. 

Services Offered

3D Explainers, Brand Videos, Education Videos, Internal Videos, Live Action, Social Video Ads, Video Retainer.

17. Explainly  

Explainly is a San Francisco Bay Area-based animation company specializing in 2D and 3D animated explainer videos. If you’re looking for a solid pattern, you may want to consider Explainly. They have delivered animated videos to small businesses and the world’s leading enterprise and consumer-facing companies. Their clients include Visa, HubSpot, University of San Francisco, Morning Brew, PinPoint Predictive, and Impact Mapper.

18. Shuttlerock  

Shuttlerock excels in repurposing static product images into engaging advertisements and explainers. Their services cater particularly well to new and emerging e-commerce brands seeking rapid social media video ad development. Shuttlerock specializes in transforming your product photos into creative, short videos ideally suited for organic or paid social media campaigns and e-commerce websites. Shuttlerock focuses exclusively on editing services, requiring you to provide the strategy, brand assets, and video/photo footage ready for post-production.

19. Quickframe  

Quickframe is another marketplace-style video agency where pre-approved independent contractors bid on your projects, allowing you to select the right fit and quickly build out content from a diverse global talent pool. They also offer subscription plans for ongoing needs but only provide video services. 

You must prepare clear ideas, concepts, and scripts beforehand, as Quickframe doesn't offer these services. Well-written creative briefs are essential for getting your desired video when working with remote contractors. If you know what you need and can manage a range of contractors, Quickframe can help connect you to the right fit for your campaign. However, for ongoing video marketing, we recommend a dedicated team.

20. Brafton  

Brafton is a full-service video marketing agency that plans campaigns, creates educational and promotional videos, and distributes them on social media, YouTube, and other channels. The agency specializes in animation services, explainer videos, whiteboard video production, on-location shoots, testimonials, editing, studio productions, and event coverage. 

Brafton offers supplemental services such as video search engine optimization (SEO), social media management, and digital marketing strategy to unlock the full potential of each video campaign. The company's work has been recognized through numerous awards, including the AVA 2022 Digital Awards Gold Winner.

21. VeracityColab  

VeracityColab creates high-quality marketing, social media, training, animation, etc. When creating videos, they focus on two elements: key persona and key audience. The creative team builds upon this framework to deliver compelling videos for their clients. The agency serves businesses in consumer products, Business Services, and Healthcare. 

Key Services

Product, Explainer Video, Branded Videos, Ads.

22. The DVI Group  

Founded in 1999, The DVI Group has sustained excellence and transformed itself into an award-winning video creative agency. The agency specializes in several forms of video production, including business, corporate video, web, and educational videos. Along with their versatile areas of expertise, The DVI Group has a diverse client list that includes brands like Mercedes-Benz, Home Depot, Revlon, and AT&T. Key Services: Marketing videos, Educational videos, HR videos, Communications videos.

23. Demo Duck  

Demo Duck believes video marketing is an ongoing effort, so they use strategic and structured methods to produce humanized videos that educate customers, allow brands, and market products. With a proven track record of working with well-known companies such as Netflix, Geico, and Blue Shield, Demo Duck’s success speaks for itself. 

Key Services

Explainer Video, Educational Video, Testimonial, Commercial, Branded Video.

24. Oddfellows  

This design and animation-focused video agency, based in San Francisco and Portland, stands as a testament to the art of crafting visually captivating narratives. Established in 2013, their passion lies in taking on projects that are not only expansive in scope but also infused with a sense of playfulness. 

Their commitment to producing top-notch, highly detailed content is evident in every frame, capturing and engaging viewers from the very start. This video marketing agency thrives on challenges and is driven by a deep understanding of the profound impact emotions can have in crafting unforgettable brand experiences.

25. Ydraw  

Ydraw specializes in creating animated videos and strategic video marketing campaigns to help brands share their message and stories. The creative team produces high-quality 2D animation videos, from Disney-style animations to YouTube video ads—their clientele ranges from small businesses to household names like Google, Amazon, and Disney.

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Factors To Consider When Evaluating Top Product Video Companies

Portfolio Work & Demo Reel: Evaluating Style and Quality

Start with the company’s portfolio. Assess whether their style matches your preferences. A demo reel showcases snippets from various videos and highlights the company’s best work, but it shouldn’t be your deciding factor in hiring a company. You want to see evidence of consistency and quality across multiple projects. 

Quality: Not All Product Video Companies Are Created Equal

Quality is the cornerstone of any explainer video production. While the portfolio offers an initial glimpse into a company's work, you should dig deeper. Look for: 

Consistency

Are their videos consistently engaging, polished, and well-executed?

Storytelling

Do their videos effectively convey complex ideas in a simple, relatable, and memorable way? 

Client Testimonials

These can provide insight into customer satisfaction and how well the final product aligns with client goals. 

Sometimes, you might encounter companies whose work isn’t outstanding but is decent enough for the price. Consider whether a balance between cost and quality fits your needs. 

Testimonials from Clients: Don’t Skip the Reviews

Take time to read individual testimonials about the company. Reviews from previous clients are more credible. Focus on comments about the products they delivered, the customer service, how easy they are to work with, if the product met the client’s expectations, timeliness of the product delivery, if the video product boosted the marketing efforts of the clients, and would they recommend the company to others, etc. 

Design: How Will Your Video Look and Feel? 

The design aspect determines how your video will look and feel: 

Custom Creations vs. Templates

Custom videos often start with detailed storyboarding and unique visuals tailored to your brand. On the other hand, while more affordable, template-based productions may lack originality and branding. 

Visual Details

Evaluate whether the company offers personalized elements like custom voiceovers, brand-aligned graphics, and bespoke animations. These details can boost your video from generic to memorable. 

For companies prioritizing uniqueness, ensure the design process includes your input and aligns with your visual identity. 

Price: Budgeting for Quality

Pricing is a key factor, but it’s essential to understand that quality often correlates with cost. 

Budget Alignment

Be realistic about what your budget can achieve. High-quality videos, especially those with 3D graphics or intricate animations, will cost significantly more than straightforward 2D productions. 

Value for Money

A higher price doesn’t always guarantee a better product. Look for companies offering flexible packages that align with your goals without sacrificing quality. If you’re working with a limited budget, consider scaling down design complexity rather than compromising overall quality. 

Communication: The Importance of Strong Collaboration

Strong communication ensures the final product aligns with your vision. A good explainer video company should: 

Listen to Your Needs

They should understand your goals, audience, and brand story. 

Engage in a Discovery Process

Top companies often conduct in-depth research to ensure they grasp your product or service's nuances. 

Keep You Updated

Clear updates throughout the process prevent misalignment and ensure the final video meets your expectations. 

Poor communication can lead to wasted time and resources, so prioritize companies with a track record of responsiveness and collaboration. 

Flexibility: The Creative Process Shouldn't Be Rigid

Flexibility in the creative process is crucial, especially for brands with specific visions or unique messaging requirements. 

Collaborative Approach

Look for companies willing to adapt to your feedback while guiding you with their expertise. 

Custom Solutions

Avoid agencies that push cookie-cutter solutions without considering your unique needs. 

Budget Flexibility

Some vendors offer scalable solutions, allowing you to start small and build up as your budget grows. 

A flexible and open partnership can make all the difference for brands that value involvement. 

Moonb is a video marketing agency that offers corporate video services. We provide smooth project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to boost their marketing and educational initiatives through the potential of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

Who Should Use Product Videos?

Marketers and Advertisers  

Product videos capture the audience's attention quickly. In marketing, where every second counts, this is invaluable. Explainer videos simplify complex ideas and turn them into compelling stories, making them a go-to for boosting conversions. Research shows that 90% of users say videos help them make purchasing decisions. That makes product videos invaluable for landing pages, social media, or email marketing campaigns. 

Educators and Academic Institutions  

Schools, universities, and online learning platforms can use videos to promote courses, onboard students, or explain concepts visually. An animated explainer video isn’t just engaging; it’s an effective way to make information stick—perfect for students and educators alike.

Finance and Fintech Companies  

Let’s face it: the financial world can be daunting. Explainer videos help simplify complex topics like investment strategies, fintech products, or blockchain technology. For fintech companies, animated videos showcase the competitive advantages of their products while grabbing attention in a highly competitive market.

Healthcare Organizations  

From educating patients to onboarding new staff, healthcare explainer videos have endless applications. They can explain medical procedures, showcase the benefits of a new drug, or even simplify insurance options for patients. For pharmaceutical companies, videos are an excellent resource for relaying patient data or marketing new treatments.

Real Estate Professionals  

Did you know real estate listings with videos get 400% more inquiries? That’s a staggering difference. Buyers and sellers are drawn to video tours that bring properties to life, and agents who use videos as part of their strategy are more likely to win trust and stand out in a crowded market.

eCommerce Brands  

The competition in eCommerce is fierce, but videos help brands stand out. Whether showcasing product features, explaining how to use them, or sharing testimonials, videos are a game-changer on landing pages and product listings. They grab attention and motivate customers to complete their purchases.

Tech and SaaS Companies  

Tech products can be complex, so animated explainer videos are a favorite in this space. These videos turn intricate concepts into easy-to-follow demonstrations, helping users understand the value of apps, software, or platforms. They’re perfect for product demos and onboarding.

Insurance Providers  

Insurance isn’t thrilling for most people, but videos can make it engaging. Animated explainer videos distill complicated policies into relatable, easy-to-understand visuals. A quick 60-to-90-second video can go a long way in building trust and explaining services.

HR and Recruiting Teams  

Explainer videos can simplify onboarding, communicate company culture, and make job roles more appealing to potential recruits. HR departments use these videos to improve internal communication and create a more smooth hiring process.

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4 Benefits Of Making Product Video

1. Product Videos Convert Prospects Into Customers

Video product content can increase conversions by nearly 80%. The importance of product videos can be felt because 92% of the shoppers say that visuals influence their buying decisions, and around 64% of the users are likely to purchase after watching the product video. Well, this is because a product video brings a realistic feel. It minimizes the uncertainty about the product. Prospects consider themselves at the other end and feel they are examining the product physically. This builds up customer satisfaction and increases the chances of a prospect becoming a customer.

2. Product Videos Build Trust

Online shoppers are highly concerned about product quality when making a purchase online. They are unsure whether the product will match their expectations. Product video eliminates their doubts and builds trust regarding product quality. Shoppers, hence, feel more comfortable purchasing after watching the video. It also builds credibility for the brand. People realize that the company is authoritative and not deceitful. The more you gain their trust, the more sales you get.

3. Google Gives Priority to Videos

Google tries to display videos for a majority of searches. So if you have embedded a product video from YouTube to your website containing an appropriate SEO-friendly title, description, keyword, website link, etc, there is a very high chance you would end up in Google’s Video section. I am not talking about the separate video section. It will display there, but I meant the general “All” tab here. Google suggests video even if the user has not visited the video section. Marketers who use video receive 41% more traffic from the search results.

4. Product Videos Engage Customers

One of the significant benefits of product videos is that they capture more user engagement. Going through the product description and reading all the information can sometimes be tedious for customers. Not only is it tiring, but it is also time-consuming. Product videos provide the same information crisply and clearly and grab more user engagement. 

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service.

The old-fashioned way of producing video content involves hiring a video production company or a freelancer to create your video from scratch. The team would start with your script and make the video from there. While this approach can work, there are better methods to create product videos today. Working with product video companies has changed with new technology, such as interactive video templates. Now, there is a better way to create product videos: cooperate with a team of video professionals and use customizable templates to make your video. This method is faster, more affordable, and results in a better product. 

How Can Custom Templates Help Create Product Videos? 

Product video templates help you start by providing a structure for your video. They include premade sections with sample content to outline your video. With a product video template, you can easily visualize the organization of your video and understand how it will look once completed. Custom templates also allow you to create your video in a fraction of the time it would take to start from scratch. You can quickly identify sections that pertain to your goals and specific products, replace the sample content with your own, and produce a product video that meets your objectives. 

Moonb is a video marketing agency that offers corporate video services. We offer smooth project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to boost their marketing and educational initiatives through the potential of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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