35 Best Examples Of SaaS Explainer Videos & Tips To Create Yours

SaaS companies face a complex challenge: How to market their product when it doesn't have a physical form. This is why some of the most successful SaaS businesses use explainer videos to illustrate their software's functionality and get potential customers on board. This article will explore how to make an explainer video focusing on SaaS projects. Along with the best examples of SaaS explainer videos, we'll provide helpful tips for creating your own.

Moonb's explainer video production services are a valuable tool for achieving your goals, such as seeking the best examples of SaaS explainer videos and tips for creating your own. With our help, you can create a custom video that captures your unique software solution to engage and convert your target audience. 

What is a SaaS Explainer Video?

A SaaS explainer video is a short animated video or live-action video intended to describe how a SaaS product works, outlining its benefits, features, and the general value. These are usually found on landing pages, social media, or during a presentation, meaning one will get a clear view of how the software works and what problems it solves.

Key Elements of a SaaS Explainer Video

• Clear Messaging: The key purpose of a SaaS explainer video is to take what's usually quite complex and clear its messaging. 
• Visual Storytelling: Animation or live-action visuals will help describe concepts too complex to describe using words alone. 
• Engaging Script: The script should be concise, while the voiceover should be easy to follow to keep the audience from the start. 
• Call to Action (CTA): A good explainer video will also include a call to action, directing viewers to the next step in the journey- signing up for a trial, booking a demo, or purchasing.

The Importance of SaaS Explainer Videos

According to studies, 69% of B2B marketers plan to increase their investment in video marketing in 2024. This reveals a powerful trend: video is not just a nice-to-have. It’s a must-have. SaaS explainer videos, in particular, offer a dynamic way to showcase your product's value and engage potential customers.

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

35 Best Examples Of SaaS Explainer Videos

1. Moonb: The Animated Explainer Video Experts

Moonb is an agency that specializes in explainer videos, particularly animated explainer videos. They offer an unlimited video-making and editing subscription service. Their team comprises senior motion designers, video editors, illustrators, and creative directors. 

Moonb creates animated videos that help businesses better explain their product offerings. They have created several explainer videos to help software companies relate to their audiences and better explain their products. 

2. CISCO: A Minimalist Approach to Explainer Videos

CISCO's animated explainer video takes a stripped-back approach to both visuals and messaging. The result? Sharp, concise messaging that gets straight to the point. The visuals are straightforward and effortlessly digestible, sidestepping the visual chaos often seen elsewhere. 

3. Virtiant: A Complex Message Conveyed Without a Voiceover

Crafted by BluBlu Studios, one of the premier design powerhouses, this piece is a testament to animation's profound capability to convey complex messages. At first glance, the design seems straightforward. Think again. It's a sophisticated blend of 2D and 3D concepts, executed with such finesse that it appears deceptively effortless. Here, art isn't just art—it's art harnessed to distill the complex topic. Art in the tireless service of business (marketing :) ).

4. Nexmo: A Character Animation With Distinct Personalities

Advancing a notch in creative complexity, we encounter a piece that dabbles in character animation. Yet, these characters aren't relegated to performing mundane tasks (like most of the explainer videos); they're invested with distinct personalities and communicate in their unique voices. 

It's a subtle touch, yet it significantly enhances the narrative. The voice-over strikes a perfect balance—assertive yet likable—guiding viewers through a journey that precisely highlights specific problems and their solutions. The incorporation of mixed media here is for more than just showing. It amplifies the message, adding layers of meaning and engagement to the narrative. 

5. Zendesk: The Symphony of Visual Techniques

This one is a unique explainer video. Imagine a blend where stop-motion animation, 2D animation, collages, dashboard simulations, and live and stock footage, converge to weave an enthralling narrative. It's a symphony of all possible visual techniques coming together to craft a singular, compelling story.

The narrative structure is meticulously crafted, beginning with the problem before transitioning into the brand's unique perspective. This approach is more than just creative; it's strategic, delaying the introduction of the product until 47 seconds into a 75-second video. And yet, this storytelling choice pays off, entertaining and captivating the audience's attention and building interest before the big reveal. 

6. Salesforce: Putting the Customer Front and Center

This live-action video puts the spotlight squarely on the customer—showcasing their diversity alongside their clientele. Every character featured in this explainer video is carefully chosen to illustrate the web of connections that underpin the business world: the intricate dance of interactions between people that drives success. 

And really, what else would one anticipate from a CRM (Customer Relationship Management) explainer video? It's precisely this focus on human connections that you'd expect it to emphasize. The video's tone might lean towards the American style, yet it remains universally approachable, not straying so far that it loses its relatability across different markets. 

7. Synthesia: A Focused Lens on Explaining Products

Once more, we're given a front-row seat to the product in action, expertly navigating the fine line between a glorified tech demo and a pain point video. This time, the cast is streamlined to three key players: the narrator, a customer, and their client. Through this focused lens, we observe how the protagonist leverages the solution to tackle his most significant challenges, enhancing his work and leaving a memorable impact on his client. 

The video delivers a lighthearted tone of voice with a fun and engaging introduction. Then, it clearly explains the product's functionalities and benefits for the viewers. And it's not just the informative aspect we appreciate; the twist at the end adds an element of surprise that we find delightful. :) 

8. Slack: The Classic Explainer Video

Behold, the mother of explainer videos. It is a true classic that has stood the test of time and was brought to life by the iconic Sandwich of San Francisco. Their masterpiece for Slack isn't just good—it's a seminal work in the genre. This video is a masterclass in storytelling, authenticity, and engagement. 

The individuals you see aren't actors; they're the real customers, the people who created the video with a quirky appearance by the brains behind the brand, Stewart Butterfield, the Founder of Slack. It is a rarity and a bold move that remains unmatched in its audacity and impact. It's not just informative; it's entertaining, injected with humor, and articulates the product's use so fluid that viewers feel as though they've been longtime users by the end. 

9. GitHub: The Pinnacle of B2B Tech Explainer Videos

And now, ladies and gentlemen, allow me to present what we consider the pinnacle of B2B tech explainer videos to date. Why does it claim the top spot? It nails every essential for an impactful explainer video. Foremost, it showcases a profound understanding of its target audience and the industry it operates within. What better way to structure an IT explainer video than to talk to the rubber duck. For those unacquainted, "rubber ducking" is a renowned method for debugging code, inspired by a narrative from "The Pragmatic Programmer." 

Explainer Videos: Using Visual Storytelling to Simplify Complex Concepts

In this story, a programmer explains their code to a rubber duck, line by line, as a means of troubleshooting. This technique mirrors the quintessential purpose of an explainer video: to clarify, to explain, to make the complex accessible. But the journey doesn't end there. Viewers are whisked away into a universe crafted from an eclectic mix of visual styles and techniques. This exceptional video weaves elements of product demos and explainer content with a flair for awareness marketing, adeptly addressing the pain points of its intended audience. 

Creating Explainer Videos That Resonate: Engaging Audiences on a Personal Level

It's evident that GitHub understands its audience and connects with them deeply, personally and emotionally. It demonstrates an astute awareness of what they like and how they consume content. In short, this video sets a benchmark. It exemplifies how explainer videos should engage with their audiences, treating them as viewers and integral participants in a shared narrative. Brilliant, indeed. This is the standard to which all explainer videos should aspire. 

10. Monday: A Bright, Colorful Approach to Explainer Videos

Visually, it's an exercise in simplicity, yet these elements enrich and uplift the storyline in concert with the narrative voice. The dashboards transcend decoration; the video cleverly demonstrates functionality through a handful of carefully chosen scenarios.

11. Grammarly: A Short, Straightforward Explainer Video

This YouTube Short by Grammarly explains three features from its business version that users can use to improve their writing and productivity. The spokesperson immediately explains the purpose of the explainer at the very beginning. She also uses a conversational tone and explains each feature in plain language. 

12. Notarize: Be Funny

Why make things boring when you can make them fun? Humor can work wonders for all kinds of marketing, which also applies to explainer videos. Notarize took what was the most boring thing on earth, notarization, and made it funny, engaging, and watchable. They realized nobody would want to watch a dry video about this topic, even people who needed exactly what their service offers. 

So, instead, they took the opposite route, using humor and authenticity to explain a potentially boring idea in a way that builds goodwill with their audience. A dash of history, a sprinkle of dressing up and some excellent editing make this the funniest and most shareable explainer video of all time.

13. Crazy Egg: Show Your Product in Action

You can only sometimes do this, but showing your product or service in action during your explainer video can help push potential customers toward purchase. Crazy Egg chose to show its heat and scroll map tools at work in its explainer video. By showing its target audience exactly what they'll get for their money, the company succeeded in removing that aspect of buyer uncertainty from viewers. 

When you're selling an online service or software (particularly complicated, technical ones), it can be helpful to give your audience an idea of what it looks like in use. Leads want to know they'll be able to get stuck with no problems, and by answering that question, you're one step closer to a closed sale.

14. Panorama9: Be Visually Interesting

The best explainer videos always remember that they're videos. They use visuals, color, motion, and pacing to help explain their product or service. One surefire way to engage your audience is to use interesting, quirky visuals. Panorama9 took a fun idea for their creative inspiration and ran with it. What if being in IT is similar to being in a demanding video game? 

Not only is the metaphor perfect for Panorama9's target audience, but the gorgeous visuals back it up by emulating the look of retro games. The video could be shorter while still getting its key points across, but it maintains its audience's interest by being fun to watch.

15. CorVel: Simple SaaS Explainer Video

In this SaaS walkthrough video, we admire CorVel's innovative approach to pharmacy solutions. The video effectively communicates the value proposition through clear and engaging visuals. It leverages 2D animation to showcase the benefits of its high-touch service and contrasts them with the limitations of automated processes. We love how the video captures attention from the start with the conveyor belt scene, visually representing the automated PBM process. 

The subsequent focus on cost savings and realistic scenarios of healthcare professionals interacting reinforce the value of CorVel's solutions and its commitment to improving patient outcomes. 

16. Sugar Market: Clean, Simple Animation

Sugar Market is a customer experience platform that combines data unification, data augmentation, and AI-based analysis with an integrated customer data platform to uncover and share actionable insights across every stage of the customer journey. This video is designed to demonstrate this platform's capabilities. 

Effective Visual Storytelling

This SaaS walkthrough explainer video uses clean, flat colors and simple shapes to communicate its complex platform features. The video includes simple visual metaphors for data, customers, and AI, all animated in a clear and easy-to-follow manner. The overall tone of the video is upbeat, reflecting the platform's goal of boosting productivity and efficiency. The video effectively communicates the platform's value proposition through its visual style. 

Clear and Engaging Communication of Value Proposition

The simple and clean design of the animation helps to highlight the key benefits of the platform, such as data unification, AI-based analysis, and actionable insights. The upbeat tone of the video reinforces the message that Sugar Market can help businesses to improve their customer experience and drive results.

17. ManageEngine: A Concise SaaS Walkthrough Video

ManageEngine is a Unified Endpoint Management and Security Solution that simplifies managing and securing a wide range of endpoints, including: 

• Desktops
• Laptops
• Servers
• Mobiles
• IoT devices

The video is designed to introduce the solution, highlighting its capabilities for managing and securing endpoints in a hybrid workforce environment. The video is a well-designed, concise SaaS walkthrough example showcasing the solution's user interface and features. The graphics are clean and easy to understand. 

Leveraging Animation in Explainer Videos for Technical Audiences

The video uses animated icons to represent different endpoint management tasks, security threats, and solutions. The video transitions smoothly between scenes, creating a dynamic and engaging user experience. The animation style effectively communicates the message to a tech-savvy audience familiar with endpoint management solutions. 

Using animated icons to represent various tasks is a common visual cue in the enterprise software space, and the video's clean, modern design reinforces the brand's focus on efficiency and security. The video's overall tone is professional and informative, which helps build trust with potential customers and clearly illustrates the solution's value proposition.

18. EagleView: Animated Software Explainer Video

In the digital age, clear visualization is paramount, and EagleView Connect Explorer rises to the occasion. This SaaS walkthrough explainer video brilliantly illustrates the software's ability to transform data into actionable insights. We love the dynamic map introduction, which immediately showcases the scope and power of aerial imagery. The video effortlessly guides viewers through the interface, highlighting its intuitive design and diverse functionalities. 

The application's versatility shines through from measuring distances to comparing historical data. The subtle animation of the satisfied user perfectly captures the ease of use and increased productivity EagleView offers. This example masterfully demonstrates how complex software can be accessible and appealing to a wide audience.

19. ZoomInfo: Minimal Animated SaaS Video

We all relate to the daily sales grind, constantly switching between tools. This ZoomInfo SaaS walkthrough explainer video nails that frustration with its clever animation of a sales professional juggling software icons. It sets the stage perfectly for introducing ZoomInfo Engage as a streamlined solution. 

Transforming Sales Workflows: How Automation Tools Enhance Efficiency and Productivity

The automated sales dialer, pre-recorded voicemails, and real-time email tracking become less of a task and more of a powerful assistant. By focusing on efficiency, the video positions ZoomInfo Engage as the tool that finally lets sales professionals work smarter, not harder. It leaves viewers wanting to ditch the juggling act and experience the seamless workflow for themselves.

20. Trends: A Bright, Playful Visual Style

Trends is a software feature that lets users zoom out of individual user insights to get a bigger picture of what's happening on their site. This feature is incredibly valuable; a video is the perfect way to demonstrate its benefits. The video uses animated graphics and colorful elements, displaying the software's features in a user-friendly manner. 

The video starts with a space theme, a clever way to connect the user with the software and features. This SaaS Walkthrough Video Design is an excellent example of using visuals to communicate the need for a holistic data view. The video uses a bright and playful visual style to portray the overall positive experience of using Trends, appealing to an audience looking for a fun, engaging user experience.

21. Comarch: A Futuristic Approach to SaaS Walkthrough Videos

Comarch uses artificial intelligence to help companies be more efficient and innovative. This video showcases how this is achieved. The SaaS Walkthrough Video Tour uses a futuristic blue color scheme with dynamic visual elements. Icons, 3D geometric shapes, and animations highlight the company's core product features. The video has a clean and contemporary feel, and the visual design draws the viewer's attention to the key points. The animation is fluid, and the graphics are clear and high-quality. 

The visual style communicates the objective of the video and its message of agility and innovation. The video emphasizes the benefits of utilizing artificial intelligence, focusing on the value it brings to modern business. The overall tone is professional and confident, conveying that the company is a reliable and innovative partner for business transformation.

22. Avast: Animated Isometric SaaS Walkthrough

This Avast Business video creatively uses isometric animation to transform a complex subject into a compelling visual journey. We are particularly impressed by how this SaaS walkthrough tour weaves a narrative around a common pain point: struggling with system updates. By depicting the problem and its potential consequences, Avast effectively establishes the need for its Patch Management solution. 

The strength of this video lies in its clear, concise messaging and polished execution. From the vibrant color palette to the upbeat music, every element contributes to a cohesive and engaging experience. The focus on demonstrating how Avast protects against data breaches solidifies its value proposition, leaving viewers wanting to learn more.

23. Ciox: 2D Animated SaaS Explainer

Ciox Cross Check is an artificial intelligence, natural language processing-enabled solution for second-level risk adjustment coding review. The video is designed to demonstrate the benefit of this solution and explain how it can automate this tedious and error-prone process. This is a classic SaaS animated walkthrough video that uses simple cartoon graphics. 

This illustration style adds visual interest without distracting from the content, focusing on the user interface and workflows. The design uses a limited color palette of white, gray, light blue, and orange, reinforcing the software's clean and professional nature. 

Using Clean Animation to Showcase Software Solutions: Enhancing Clarity and Trust in Healthcare

The simplicity of the design and clean animation allow viewers to understand the workflow and see the potential benefits of the solution. The animation communicates a message of efficiency and accuracy, which aligns with the brand's overall message of improving healthcare data quality. The video is a great example of a software interface demo that is both engaging and informative, driving home the message that a solution like this can improve healthcare data quality and reduce risk.

24. Ateme: Simple Yet Effective Video Design

Ateme provides cloud DVR solutions for businesses. The video is designed to show how their product can solve the problems that many businesses face in the digital world. 

The video design is simple yet effective. It showcases the cloud DVR platform with simplistic graphics and clear visuals. The video uses a clean, minimal style and a bold orange color scheme to highlight the essential elements. 

Creating Engaging SaaS Feature Walkthrough Animations to Attract Customers

The visuals highlight the solution's key features, such as unlimited storage, scalability, and user experience, making it a good example of a SaaS feature walkthrough animation. The video's visual style effectively communicates the video's objective by focusing on problem and solution scenarios. 

The video's overall tone is lighthearted and optimistic, conveying that the cloud DVR platform is a simple solution to complex challenges. Its engaging design style makes it a valuable tool for attracting potential customers.

25. Bandwidth: A Quick Animated Explainer

Bandwidth helps businesses deliver better customer experiences and combat fraud. This video is designed to help viewers understand how their off-the-shelf voice authentication integration with Pindrop works.

The video is animated and utilizes a simple and clean design style. Bright colors and straightforward visuals effectively convey the message quickly and engagingly. Icons help break down complex concepts, making the overall message easy to digest. 

Effective SaaS Walkthrough Video Animation: Simplifying Complex Information

The combination of icons and text allows viewers to follow along, making this a good SaaS Walkthrough Video Animation. The video uses clean, simple graphics and clear animations. It employs bright, engaging colors and minimal text to ensure the information is easily understood. 

The bold text highlights important information about the integration with Pindrop. The visual design effectively drives its goal. The tone is professional and concise, focusing on the benefits of the Bandwidth voice authentication integration.

26. 360Learning: A Compelling Case for Collaborative Learning

In today's competitive landscape, retaining top talent is crucial, and we all know the onboarding experience plays a vital role. This 360Learning SaaS walkthrough demo brilliantly captures that struggle, showcasing how outdated methods can lead to disengaged employees. 

The video leverages sharp 2D animations and engaging motion graphics to highlight the power of collaborative learning. It visually depicts the transformation from struggling new hires to thriving, productive teams, making a compelling case for a more effective onboarding process. 

Generic Testimonials

the video creatively illustrates employee reviews as a connected network, showcasing positive sentiment radiating outward. It subtly yet powerfully connects improved onboarding with a positive company culture, reminding us that a seamless integration process is key. 

The final message emphasizes future-proofing talent from within, making it clear that 360Learning empowers companies to onboard and continuously upskill their workforce.

27. NICE: A Dynamic SaaS Walkthrough Explainer

NICE is a company that provides workforce management solutions. This video introduces the concept of True to Interval (TTI) Analytics and its benefits. The video showcases an animated style with a dark background and bright pastel accents. Using animated: 

• Charts
• Icons
• Text

It creates a sense of energy and dynamism, making it a good SaaS Walkthrough Explainer Video. The simplicity of the visuals, combined with the quick transitions, maintains the viewer's attention.

The video does a great job of conveying the concept of NICE TTI Analytics through a clear and concise narrative. The animation style effectively illustrates analyzing data and making informed decisions. The overall tone of the video is professional and informative, making it well-suited for its intended audience: businesses looking to improve their workforce management.

28. GoCardless: A Serious Approach to Fraud Prevention

GoCardless is introducing a new fraud prevention solution called Protect+. This video highlights its benefits. It is minimalistic and uses abstract imagery and animation to illustrate the threat of fraud to businesses. 

The video uses dark imagery, such as a dark cloud and stormy weather, to emphasize the negative impact of fraud. It concludes by introducing GoCardless Protect+, a solution that can help businesses avoid its consequences. 

The Power of Design in SaaS Walkthrough Explainer Videos

Using geometric shapes and minimal colors makes the video look modern and clean, suitable for a SaaS Walkthrough Explainer Video. The video's design effectively communicates its objective. The dark, minimalist aesthetic builds a sense of urgency and risk, making the audience more attentive to the message about fraud prevention. 

The introduction of GoCardless Protect+ as a solution provides hope and security, leaving the audience with a positive impression. The video's tone is serious and informative, appealing to business owners and decision-makers concerned about fraud. Its visual style ensures that it resonates with the target audience and effectively conveys the message.

29. Hootsuite: A Clean, Engaging SaaS Explainer Video

The video starts with a common fact guiding to a crucial pain point of almost every entrepreneur these days with engaging graphics and vibrant colors. The story neatly transitioned to what the product is about and how it can help users outgrow the client’s pain points mentioned in the beginning, with minimal transitions but a clever calendar representation as a shelf sharing what the product can do. 

The video moved toward the ending with quick transitions sharing the subtasks a user can perform using Hootsuite, and the clean movement made it engaging and informative in such a limited time. This video was viewed almost 100k times on YouTube and helped Hootsuite reach 15+ Million users. It was a great combination of engaging graphics, clean transitions, and a well-scripted voiceover.

30. Subtext: A Cheerful, Engaging Explainer Video

The video starts with cheerful music and an excited voice, hitting the major issues that almost every influencer encountered during his or her journey. The video cleanly transitioned voice to problem-solving statements about the product and started showing user interfaces. 

The video shared how every solution is solved in subtext, using clean transitions and vibrant-colored UIs. This great SaaS explainer video is an example of well-scripted narration and clever graphics that share the entire concept and generate a need in a limited time.

31. Incedo: Decision Automation Platform

For marketers and startup founders, explaining their boutique services to the target audience can be complex for various reasons. With this service explainer video, Incedo demonstrates its:

• Data engineering
• Design experience
• Business transformation services well

This B2B SaaS product video boasts extensive yet appealing use of icons, infographics, and motion graphics thus allowing Incedo to position their digital transformation services with ease. The video is a digital sales representative helping the target audience understand their service offerings.

32. Atlassian: Jira Platform

As one of the leading project management tools for Agile teams, Jira introduces its Software Premium with an exciting SaaS onboarding video. The video contains appealing icons and screen recordings, which greatly help large enterprises and development teams.  With the help of a background voiceover, the video guides viewers into how they can get started with the apex version of the Jira software. 

33. Datto: A Relatable Approach to Explainer Videos

The video starts with an introduction to SaaS. It explains all the problems a SaaS application user faces regarding security and the visuals brilliantly use a character facing the problems. The video used common, relatable, and understanding language and real-life examples as vibrant illustrations to make complex concept comprehension easier. 

The simple animation style, detailed explanation, and relatable visuals helped Datto expand globally to 20+ locations and reach one million+ users, making it a successful saas explainer video for Datto SaaS Protection. 

34. Asana: Meet Asana, Your Work Manager. But Better

The video combines soothing yet high-spirited music with a well-scripted voiceover, starting to cover all the daily life problems in managing work at workplaces at all levels. Visuals greatly represent those pain points progressing towards visuals, representing visuals with a user interface that shows how problems are solved with a voice describing how Asana is useful in solving the pain points mentioned. 

The video cleverly combined illustrations and posters to represent the entire System UI. It explains how Asana works and why a business needs it using Voice, sound effects, and visuals. In a limited time, it did great work in generating needs and explaining products. 

35. Hubspot: What is HubSpot CMS?

Hubspot has been known for its top-notch CRM software. But not many know that they’re quite known for offering an excellent CMS, too. The quick animated commercial focuses on the website owner’s key pain points and addresses them by providing a solution surrounded by catchy motion graphics. 

Apart from being one of the best saas explainer videos, this saas product video is also a great reference for people struggling to write an explainer video script. Undoubtedly, this is another instance of exceptional storytelling and crisp presentation of the product.

Why Explainer Videos Work Best For SaaS Brands

You’ve created an amazing SaaS product. You know it inside and out. But then comes a ping in your support inbox and another ping. And another. And suddenly, instead of developing new features, you and your team are rushing around trying to provide customers with the support they need. But let’s be honest, typing text answers to complicated questions both. 

Takes way too much time out of your day. It is a poor use of your experienced staff member’s time.  Saas videos are the solution to your woes. Research shows that 73% of people want to watch a video to learn about a product. Only 11% still prefer to read about it. Video is an excellent investment for SaaS companies. It’s not limited to answering support questions in record time; it can also prevent those emails from ever hitting my inbox. SaaS videos offer incredible benefits, including: 

Simplify Complex Ideas 

When it comes to SaaS products, sometimes words aren’t enough to explain all the details. Explainer videos take care of that by breaking concepts into easily digestible parts and showing them in action. 

By demonstrating how the software solves problems instead of just telling you about them, these videos make it easier for potential customers to see value (which can be hard to do with text alone) and understand how it fits their needs. 

Engage and Retain Attention

In a world where information overload is the norm, grabbing and keeping people’s attention is harder than ever. Explainer videos are engaging by nature they use:

• Animation
• Voiceover
• Visuals
• Storytelling

To hold someone’s focus better than plain text or other types of content can. People who watch an explainer video about your SaaS product or service stay interested longer, meaning they’ll remember more of what they learned afterward! 

Enhance User Experience

Understanding the product is key to a good user experience. An explainer video provides an easy, intuitive way for users to familiarize themselves with your SaaS solution. By visualizing the user journey and showing how the product functions, these videos make onboarding easier and more enjoyable, which can result in higher satisfaction rates and more significant conversion numbers down the line. 

Build Trust and Credibility

Trust is key when deciding between SaaS. Well-made explainer videos that showcase your brand’s professionalism and expertise can boost credibility. 

Suppose potential customers can watch a video that speaks directly to their pain points while highlighting the benefits of your solution. In that case, this goes a long way towards trusting your brand, meaning they’re more likely to feel good about moving forward with a purchase.

Compelling Video Content, Simplified

Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. 

Key features include:

• Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
• Weekly Strategy Calls: Regular check-ins to align with your goals
• Contract-Free, Full-Service Production: A flexible approach without long-term commitments

A Superior Video Solution

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our product demo video service to take your content to the next level.

Related Reading

• Benefits of Explainer Videos
• Explainer Video Characters
• Tech Explainer Videos
  
• Motion Graphics Explainer Videos
• B2B Explainer Videos
• Healthcare Explainer Videos
• Video Production Checklist
• Explainer Video Examples
• Startup Explainer Video

7 Best Tips for Creating SaaS Explainer Videos

1. Establish Goals and Objectives

Content marketing drives profitable customer actions. For each business and brand, these actions differ. Do their expected results. Before creating an explainer video, a brand must clearly understand the content’s goals and objectives. 

Every decision in the content creation process should revolve around these. They should be written down briefly, referred to throughout the production process, and immediately influenced by the explainer video design. 

2. Clearly Define Your Audience

To influence an audience, you must know who they are and what they care about. It’s tough to connect and start to build a relationship. You must get to the root of your audience's needs, what they want, and which problems you can help them with. 

3. Make It Relevant

Content marketing is a value exchange. Only the most valuable content will be consumed. The messaging in your explainer video should communicate a cross between what you think is important and what interests your audience. That’s why most explainer videos feature an understanding of the audience’s situation before solving this with the benefits of a brand’s product or service. 

4. Be Their Entertainment

The role of marketers is getting harder by the day. Breaking through the clutter and engaging an audience is becoming more challenging. Your content must be educational, inspiring and, above all, entertaining. 

This kind of content will give you the best chance of captivating your audience, inspiring action, and driving results. This is one of the key explainer video best practices that gets overlooked. 

5. Be Concise

Your audience’s attention is valuable. You’ll work hard to earn it, so it pays not to waste it once you have it. This means being concise in your communication. 

Generally speaking, most explainer videos are around 90 seconds long. This gives you enough time to get your point across without bombarding your potential customer with information. If you feel your explainer needs longer, this is still possible. Just make sure the information you include adds value. 

6. Be On Brand

Being on brand is important. It ensures a consistent look, feel, messaging, and tone of voice across your content. By doing so, you create a customer experience that confirms the reputation and the brand you have built. 

To maintain this consistency and experience, your explainer video must also be on brand. The fonts it uses and the color palette it features will all play a role in ensuring this is so. 

7. Work With Moonbeam

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results, and make our clients happy!

Choosing an Explainer Video Company

Before you vet different video creation agencies, you must clearly understand your goals. 

• What message are you trying to convey through the video? 
• Who is your target audience? What kind of style do you envision? 
• What is your budget and deadline? 

Answering these questions will give you a starting point and help you narrow your options.

Investigate Their Experience and Portfolio 

A video company's experience determines its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you. 

Experience alone isn't enough. You should also examine the company's portfolio to see the range and quality of its work. This will give you a better sense of its creativity and ability to diversify its styles to suit different industries. Remember, your industry's nuances can significantly impact how your video content should be presented.

Review Client Testimonials and Case Studies

Testimonials are powerful tools for assessing a company's reliability and professionalism. They provide insights into the company's work ethic, ability to meet deadlines, customer service quality, and willingness to go the extra mile for clients. Read reviews on independent platforms or ask the company for references if they aren't readily available.

Look for Customization and Personalization

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. 

They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or take a one-size-fits-all approach may need help effectively capturing the essence of their brand.

Choose a Company That Offers Comprehensive Video Services

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.

Assess Their Communication and Collaboration Skills

Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you informed at every stage. 

They should also be open to your ideas and input. You know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life. 

Consider Costs and Value for Money

While it's important not to compromise on quality, price should also be considered. The most expensive company could be better, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices—they may not deliver the desired quality.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

SaaS explainer videos have one primary goal: To convert viewers into customers. 

They achieve this by distilling complex information into digestible visual chunks so potential users understand your software’s:

• Value
• Features
• Functions

The average attention span is just eight seconds, so you have a very short window to capture your audience's interest. 

How SaaS Explainer Videos Boost Conversions and Improve SEO

A SaaS explainer video helps you do that for a website visitor looking for information on your software and its offerings. This video can boost SEO, give your site a more professional appearance, and, most importantly, increase conversions. 

Studies show that adding a video to your landing page can increase conversions by 80%. A SaaS explainer can enhance your SEO by helping you rank for niche audiences about your software. The more you define your audience's pain points and illustrate how your software solves these issues, the better your SEO will be. 

Related Reading

• 2d Explainer Video
• Product Video Companies
• 30 Second Explainer Videos
• Motion Graphics Companies
• 3d Video Production Companies
• Stop Motion Animation Examples
• Promotional Video Production Companies
• Best Explainer Video Software
• Top Explainer Video Companies