Picture this: you’re ready to buy a new software solution. You’ve narrowed your options to two products, and you’re visiting their websites for more detailed information. One of the products has a few short product demo videos. The other features an extensive library of engaging product demo videos. Which one are you more likely to buy? If you’re like most people, you’ll choose the software with engaging demo videos that show you exactly how the product works and what it can do for you. That’s the power of Product Demo Videos. In SaaS, no video is more valuable than a SaaS Product Demo Video. This article will help you create a fantastic one for your business by walking you through making a SaaS product demo video and showing you 10 examples for inspiration.
But first, let’s talk about how Moonb’s product demo video service can help you achieve your goals. With our help, you can create a professional-looking SaaS product demo video that will engage your audience and explain your software in no time.
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A SaaS product demo video presents your software in action. Sales teams typically conduct demos to answer potential customers’ questions. These demos can be held in person, but most are hosted online, either live or on demand. Product demo videos mention key features and emphasize benefits with engaging visuals and clear explanations.
They spark interest in:
SaaS product demo videos can involve different techniques. You can create product demo videos with:
SaaS is one of the fastest-growing industries around. As a result, it has become a highly competitive market. You need to choose marketing tools carefully to expose your product and stay competitive in the industry. Product demo videos are among the effective marketing content for boosting your SaaS marketing strategy. You can show your product in action, demonstrate tutorials, and show winning features through actual footage.
Nearly 50% of customers agree that product demonstration videos help them make purchase decisions. As highly shareable content, product demos are influential in growing audience reach and raising brand awareness. You can easily find product demo videos from big SaaS brands on video platforms like YouTube and TikTok. Product demo videos are versatile marketing tools you can share across marketing channels.
Nearly a quarter of sales engineers say over 50% of demos must be qualified. This means more prospects are requesting product demos early in the buying cycle at a stage when they aren’t nurtured enough to make a purchase. This leaves sales executives scrambling to keep up with the rising demand for demos.
Videos provide a perfect sandbox to effectively take such buyers through a product in action and reserve more time for qualified leads who may need a deeper dive during demos. In the Gartner Digital Markets’ 2024 Global Software Buyer Trends Survey, buyers were asked what content they refer to the most when making software purchase decisions. Customer reviews and product demonstrations emerged among the top three choices.
A great software demo video is concise, engaging, and focused on solving the viewer's problem to help them make a buying decision. To create a compelling SaaS product demo video that resonates with your audience and drives conversions, your video should include specific elements that are both visually engaging and communicate the product's value. Here are the essential components for a successful SaaS product demo video.
High-quality visuals make a strong first impression and help build trust in your brand. A professional-looking video reflects the quality of your product. Use a high-resolution camera to capture clear, sharp visuals of your SaaS product interface to create stunning demo videos.
Animations also make great SaaS product videos. Edit the footage carefully to ensure smooth transitions and polished visuals highlighting your product's features without distractions.
Your message must be straightforward and to the point to ensure viewers understand the product’s core benefits and unique value. Craft a focused script that emphasizes how your product solves specific problems for the viewer. Highlight key features and value propositions in simple, digestible language. Consider collaborating with a professional copywriter to ensure clarity and impact in your messaging.
They show how the product works, helping users visualize how they’d interact with it, making it feel accessible and easy to use. They guide viewers through the core features by demonstrating real-world scenarios or typical use cases. They show brief tutorials on critical functions, emphasizing benefits over technical details. They let viewers see exactly how your product addresses their needs.
A compelling CTA encourages viewers to take the next step, whether signing up for a trial, purchasing, or booking a demo. Be specific about the action you want viewers to take at the end of the demo. Use language like:
Ensure your CTA is visible and stands out within the video’s final frames.
Strong branding reinforces your brand’s identity, making your SaaS product more memorable to your target audience. Use consistent brand throughout the video, such as:
Incorporate your brand’s visual elements at key points, such as the intro and CTA, to reinforce recognition and build trust.
Short, focused videos keep viewers engaged and prevent them from losing interest. Aim for a video length of 2-3 minutes, typically enough to cover essential features without overwhelming viewers. If your product is complex and requires more explanation, consider creating a series of short videos rather than one long demo.
Viewers are more likely to remember a story that resonates with them rather than just a list of features. Use a narrative that walks viewers through a problem they might face, showing how your SaaS product offers a solution. A story-driven approach highlights your product’s features and connects emotionally with the viewer, making it more relatable and memorable.
Potential customers are primarily interested in how the product will make their lives easier or help them achieve their goals. Instead of simply listing features, explain the direct benefits users will experience.
For example, rather than “automated reporting,” emphasize “Save hours every week with automated reporting.” Show viewers the results and the positive impact your product can have on their productivity or success.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our product demo video service to take your content to the next level.
Begin by defining a clear goal for your demo video. Decide whether you want the video to:
This clarity makes it easier to shape the messaging in a way that aligns with your business objectives and resonates with your target audience. A well-defined goal is the foundation for a focused and effective video that supports the outcomes you want to achieve.
Your target audience will shape:
If you’re addressing new viewers unfamiliar with your brand, start with a concise introduction to your company and a high-level overview of your product’s features and benefits on specific functions. If your audience includes:
Understanding your viewers’ needs and familiarity with your product will help you create a engaging and relevant demo.
Set a budget for the video that matches your production needs. Outline how much you can spend to determine the level of production quality.
Regardless of the budget, focus on making the visuals clear and appealing, as this will keep viewers engaged.
A structured script and storyboard are crucial for guiding the flow of the demo. Start by breaking down the video into sections like the:
Write the script in clear, direct language, addressing the viewer to make it feel personal. The storyboard will give you a visual outline, allowing you to see how each segment flows from one to the next. This structure ensures your message is smooth and well-paced, covering all essential points.
Use high-quality screen recording tools to capture your product interface in action. Aim for clean, distraction-free visuals that showcase your product’s main features and user interface in a real-world context. Avoid free recording tools that add watermarks, which can affect the video’s professionalism.
Work with a design agency to incorporate animations to illustrate complex concepts or step-by-step processes. High-quality visuals help communicate your product’s value more effectively and reflect positively on your brand.
With all materials ready, start editing to ensure a smooth, polished final product. Focus on pacing and clarity, and use transitions and annotations to emphasize key features and steps in the software. Adjust the audio to keep the voice-over clear and ensure background music is subtle. Include branding elements like:
Editing is a crucial step in creating a video that’s:
End the video with a clear call-to-action that prompts viewers to take the desired next step. Make the CTA specific, actionable, and aligned with your video’s primary goal.
For instance, if the aim is to drive trial sign-ups is clear and compelling, a CTA like:
Including a CTA gives viewers a clear direction on what to do next, increasing the chances of continued engagement with your product.
Before delivering your demo, it's crucial to know who your audience is. Tailor your presentation to address their:
Engage with them by asking questions to gauge their interests and adjust your content accordingly. This personalized approach helps keep the audience engaged and makes the demonstration more relevant.
Define specific goals for your demo to ensure that all stakeholders understand what you aim to achieve. Clear objectives help you measure the demo's success and tailor it to meet potential customers' needs.
For example, you could demonstrate how your product can improve efficiency or solve a problem.
This effective structure involves:
Focus on demonstrating how specific features of your product solve real problems for users. Each feature should be tied back to a need or challenge the audience faces. Use practical examples to illustrate how these features can improve efficiency or productivity.
Use storytelling techniques to make your demo more engaging. Start with a relatable problem your audience faces and introduce your product as the solution. This narrative approach helps contextualize the features within real-world scenarios, making it easier for potential customers to see the value of your software.
Ensure that your audience understands how each feature fits into the broader picture of their workflow or business processes. Avoid overwhelming them with technical jargon; explain how each aspect of your product contributes to solving their specific challenges.
Engage your audience by incorporating interactive elements into your demo, such as polls or Q&A sessions. This keeps them involved and provides you with immediate feedback on their interests and concerns 5.
Allow them to explore parts of the software themselves in a controlled environment.
Ensure that both audio and video quality are top-notch during the demo. Use high-resolution video (at least 1080p) and clear audio without background noise. A professional setup enhances credibility and keeps the audience focused on your message.
Allocate time at the end of your demo for an interactive Q&A session. Encourage potential clients to ask how the software can address their unique problems, allowing you to showcase its versatility. Be prepared to handle objections or concerns effectively.
Moonb is a video marketing agency offering unlimited video editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. An example is this V-NOVA demo video, which highlights the benefits of the software using animated characters that viewers can relate to.
Apple's Vision Pro demo video speaks to desires and needs and shows the magic of what it's like to experience its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a spatial computer. The product video shows you the world through the eyes of a Vision Pro user. It's a stunning video that gives you a clear picture of what it's like to have a:
But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever “dual perspective.” It's not just storytelling; it's bringing the future to life. The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands.
Figma’s a collaborative platform that brings all parts of the design process into one shared working space. With fluid animations, the video shows how all design team members can work on the same piece at once.
The casual narration and clicky sound effects add pop to the video, making things easy to understand.
This cool software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques. Yaniv, the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience.
Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language. This 3D animated demo illustrates as these scripts run in the cloud, they can be scheduled to run autonomously and asynchronously across spreadsheets.
In this 3D software marketing demo, they wanted to capture a duality between complexity and simplicity that customers often experience in gathering large volumes of data. With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentic Excel-branded world.
Hornet teamed up with their friends on Facebook to share the software’s newest extension, Facebook at Work. This software product demo explains the features of the latest collaborative and professional platform. The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds.
This software product demo with custom-built screenshots describes how Slack transforms the way you work. The screencast animation illustrates how Slack is your digital HQ and messaging app for business, plus the company’s home for everyone and everything. The demo showcases how you can move faster by organizing your work life and focusing your time on your own terms while simplifying teamwork for everyone.
eBay Refurbished created this software product demo to showcase how it offers buyers a choice of refurbished products, ranging in condition from:
To build trust, this animated video also highlights how refurbished products come directly from the manufacturer or vetted seller and undergo a rigorous multi-point inspection. Every purchase is backed by Allstate's one—or two-year warranty.
This demo focuses on how Amazon Business can help you progress toward your organization’s environmental, social responsibility, and governance goals with sustainable products from diverse sellers. This software demo also showcases how Amazon Business supports responsible purchasing solutions for businesses of any size, whether:
In this software product demo, we see how, with GrammarlyGO, the Grammarly experience now comes with the power of generative AI—across the digital spaces you write in most. The video demonstrates how GrammarlyGO helps you accelerate your writing process while still producing high-quality work that’s authentic to you. Simply prompt GrammarlyGO with basic instructions to unblock ideas and get polished drafts in seconds. By setting voice preferences, you also can ensure the writing it generates is personalized.
A SaaS product demo video showcases the features and benefits of a software product to educate prospective buyers on how the software works. A product demo video aims to increase conversions by turning interested leads into customers. Product demo videos can come in different formats, including:
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.
Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.
If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.
Absolutely, you'll receive the working files, and you'll own all the intellectual property created.
As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.
Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.
Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.
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