Software has become a staple of modern life. Today, it’s hard to find a job that doesn’t require at least some basic tech skills and even the most niche, industry-specific roles rely on software to function. As a result, we’re all inundated with new software tools and updates to existing programs. This constant change can be overwhelming. Product demo videos can help ease this transition by introducing software to potential users in a digestible way. These short, informative videos break down the details of a software tool, explaining its features and functionality to help users understand how it can improve their work lives. When done right, software demo videos can even reduce the anxiety of adopting new technology and help organizations transition to new software faster. This article will discuss software demo videos and Video content creation, their importance, and best practices for creating effective ones. You'll also find several examples to inspire your next software demo video. Let’s get started.
Moonb's product demo video service helps you create compelling software demo videos that reduce anxiety and help organizations transition to new technology faster.
A software demo video is a presentation of your SaaS solution in action. Demos are usually conducted by the sales department and answer all potential customers’ questions. These can be held in person, but most SaaS demos are hosted online, either live or on demand. These videos mention key features and emphasize benefits with engaging visuals and clear explanations.
They spark interest in viewers:
Product demo videos can involve different techniques. You can create them with live-action footage, animations (either 2D or 3D), or even just a slideshow with a presenter.
Nearly a quarter of sales engineers say over 50% of demos must be qualified. This means more prospects are requesting product demos early in the buying cycle when they aren’t nurtured enough to make a purchase. This leaves sales executives scrambling to keep up with the rising demand for demos. Videos provide a perfect sandbox to effectively take such buyers through a product in action and reserve more time for qualified leads who may need a deeper dive during demos.
In the Gartner Digital Markets’ 2024 Global Software Buyer Trends Survey, buyers were asked what content they refer to the most when making software purchase decisions. Customer reviews and product demonstrations emerged among the top three choices.
Short software demo videos (1-2 minutes) are ideal for sparking interest among new audiences. They help familiarize viewers with a product before they take a deeper dive. Longer demo videos (5+ minutes) allow a more in-depth exploration of software features. They are better for audiences who are already aware of the product and ready to investigate how it works.
The format of your demo video can affect how quickly and easily viewers understand the software being presented. For instance, animated demo videos work well for quick overviews and lead generation. They’re visually engaging and can be produced quickly to help promote software before its features are finalized.
Live-action or webinar-style formats allow for in-depth feature explanations and work well for audience members who are already familiar with the product and are interested in learning more.
No one wants to sit through a boring software demo. To keep viewers engaged, avoid filler and stick to essential features. Start with a strong hook that captures attention, such as a relatable example that illustrates the pain point your software solves. Then, move through the material steadily, using clear language and visuals to help audiences easily understand the information.
A well-structured demo video connects, informs, and drives action without overwhelming viewers. One of the best ways to achieve this goal is by including a call to action at the end. Your demo’s CTA should guide viewers on what to do next, such as signing up for a trial or booking a demo.
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Moonb is a video marketing agency offering unlimited video editing subscriptions. Who use animations to explain software products better. It is a collective of:
An example is this V-NOVA demo video, which highlights the software’s benefits by using animated characters that viewers can relate to.
Apple's Vision Pro demo video speaks to desires and needs and shows the magic of what it's like to experience its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a spatial computer. The product video shows you the world through the eyes of a Vision Pro user. It's a stunning video that gives you a clear picture of what it's like to have a:
But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever “dual perspective.” It's not just storytelling; it's bringing the future to life. The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands.
Figma’s a collaborative platform that brings all parts of the design process into one shared working space. With fluid animations, the video shows how all design team members can work on the same piece at once.
The casual narration and clicky sound effects add pop to the video, making things easy to understand.
This cool software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques. Yaniv, the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience.
The screenshots used for this demonstration of the software feature are custom-designed to enhance the animated transitions, as shown below.
Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language. This 3D animated demo illustrates as these scripts run in the cloud, they can be scheduled to run autonomously and asynchronously across spreadsheets.
In this 3D software marketing demo, they wanted to capture a duality between complexity and simplicity that customers often experience in gathering large volumes of data. With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentically Excel-branded world.
Hornet teamed up with their friends on Facebook to share the software’s newest extension, Facebook at Work. This software product demo explains the features of the latest collaborative and professional platform. The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds.
This software product demo with custom-built screenshots describes how Slack transforms the way you work. The screencast animation illustrates how Slack is your digital HQ and messaging app for business, plus the company’s home for everyone and everything. The demo showcases how you can move faster by organizing your work life and focusing your time on your own terms while simplifying teamwork for everyone.
This quick 60-second software demo video shows how Shopify Bill Pay allows you to pay vendors, suppliers, and contractors how you want. Here, the software demonstration uses a mixed media approach that illustrates choosing a payment method that works for your business, such as debit/credit card or ACH bank transfer.
Vendors will receive a check or bank transfer without signing up for Bill Pay.
Salesforce produces tons of demo videos about its products. In this video, Salesforce demonstrates its AI-based “Einstein” feature for its CRM product. It’s pretty simple—a screen recording with a Salesforce rep doing a voiceover while showing how to use Einstein.
It’s great because it’s easy to follow along and gets right to the point, with just a sprinkle of sales to help convince you this product is what you’re missing in your workflow.
Are you looking to introduce new technology to the market? Learn from this simple but great product demo video by IKEA that shows how their augmented reality app solves so many furniture headaches. We see a room and a hand holding the phone. The app on the phone scans the room, and the hand selects, moves, and places furniture within the space.
This walk-through shows how the app works through the audience's eyes. The promise is clear, too, and introduced with humor — visuals of real people's furniture struggles, with it-doesn't-fit dreads and measuring mishaps make you think, "Yep, been there, done that." And the best part? There are no lengthy explanations. They show you how it works, remind you of your furniture pain point, and then hit you with a clear call to action: "Try IKEA Place in your place."
HOKA's Mach X video lets you step into a runner's shoes. Sunny, the presenter, is a triathlete pro who demos the shoe for you herself. Rather than being about fancy product features, the video shows the Mach X in real life. It demonstrates how comfy, supportive, and fast it can be, demonstrating a deep understanding of the audience's pain points. Following a compelling storyline, it clearly explains the product benefits from someone who knows how to run inside and out and wears the shoes herself.
So, they get bonus points for credibility and relatability, but the video also reveals the tech behind the comfort and speed. It helps viewers understand how the product is assembled, making it appealing for casual runners and gearheads who love the science stuff. Plus, the upbeat background music and cool running footage keep things exciting, just like the Mach X itself.
Using this animated demo video, Upwork wanted to introduce their new product feature, Virtual Talent Bench. It provides businesses a seamless way to build relationships with people they love working within the marketplace. This software demo showcases how to discover new talent, reconnect with those you want to work with repeatedly and create curated lists that include promising independent professionals to keep track of for future projects—all in one place.
Here are a few of the new features that this demo video covers:
This software product demo introduces the integration of the QuickBooks Online account with Mailchimp. It showcases how you can use your financial data to create tags and send targeted, personalized campaigns. This feature demonstration showcases the integration workflow using handcrafted screenshots and infographic animation.
With this software product demo, Asana wanted to showcase how it keeps everything and everyone connected in one place to drive teamwork. That means no more misplaced assets or crazy email chains. The demo illustrates how, from Gantt charts to streamlined Kanban views, the team can maximize operational efficiency with Asana.
The video powerfully demonstrates how Asana creates one source of truth for all work in your organization and provides more visibility and control over how that work happens. It reduces:
SurveyMonkey has long been a leader in digital data collection and analysis. The company was founded in 1999, but much later, in 2017, SurveyMonkey announced a redesigned product. What better way to tell the world about these significant changes than with a software demo video? Notice how well the brand elements combine to create a cohesive, high-energy tone.
The fast-paced music, bright colors, and playful graphic elements support and enhance informative content that showcases a wide range of features, use cases, and integrations in less than two minutes.
While software demo videos can be great for product launches, like the SurveyMonkey example above, they can also be a great tool for ongoing user education. Square is an excellent example of using a software demo to inform users about helpful features. As Square is one of the most popular payment systems for small businesses, most people know what it is.
But those people might need to learn about all the features and functionalities that come with it. In this demo, Square overlays the product interface with a helpful voiceover to explain the app’s details, simultaneously educating new users and adding value to their experience.
Office 365 incorporates storytelling into its software demo video, creating a protagonist – Ms. Coleman – with whom their target audience (educators) can empathize. Notice how this demo addresses teachers’ key pain points, like:
Enter the story’s hero: Office 365. The demo then walks through how the product addresses all those challenges to empower Ms. Coleman to do her work better and faster. The video’s colorful palette and illustration style add playful elements that make this piece fun to watch.
Airbnb is the absolute go-to app for travelers, and they’ve now added a curated restaurant section to show us where to go for a good meal and walk us through how it works, from finding a place to leaving a review for one.
The smooth hand-drawn animation clearly depicts the app’s interface, with a voiceover to add additional guidance.
Ordering food on UberEats is extremely convenient but not so simple. In these short videos, Uber demonstrates the interface given to restaurant owners and managers.
With motion graphics of the user interface and narration, we’re shown how to check the order errors with an all-in-one dashboard to manage and optimize a business.
7Shifts is a scheduling and messaging platform for restaurant employers and employees. In this clip, we explain exactly how the app can manage shifts and facilitate communication. The clean animations and voiceover jump from point to point, wasting no time while keeping all the information.
Have you listened to your favorite podcast and thought of making your own? Acast makes that possible; this video shows you how to do it.
The interface and features are animated, with a narrative voice taking you through everything Acast can do and the platforms it’s collaborated with.
A sales experience platform, Walnut allows you to make interactive demos for your business. This video uses a combination of live-action and animation to guide you through how to do that. Integrating humor, actual looks at the interface, and an actress to bring you through it all, you’ll know precisely what Walnut does by the end of the video.
eBay Refurbished created this software product demo to showcase how it offers buyers a choice of refurbished products, ranging in condition from:
To build trust, this animated video also highlights how refurbished products come directly from the manufacturer or vetted seller and undergo a rigorous multi-point inspection. Every purchase is backed by Allstate's one—or two-year warranty.
This demo focuses on how Amazon Business can help you progress toward your organization’s environmental, social responsibility, and governance goals with sustainable products from diverse sellers. This software demo also showcases how Amazon Business supports responsible purchasing solutions for businesses of any size, whether:
In this software product demo, we see how, with GrammarlyGO, the Grammarly experience now comes with the power of generative AI—across the digital spaces you write in most. The video demonstrates how GrammarlyGO helps you accelerate your writing process while still producing high-quality work that’s authentic to you. Simply prompt GrammarlyGO with basic instructions to unblock ideas and get polished drafts in seconds. By setting voice preferences, you also can ensure the writing it generates is personalized.
A strategic approach is crucial when creating your demo video, beginning with clearly defining your goals. Are you:
Pinpointing your video’s primary goal and desired viewer takeaway is essential to crafting highly effective messaging. By identifying the key objectives, you can tailor your content to resonate with your audience on a deeper level and inspire them to take meaningful action. Take the time to strategize and establish your prioritized goals to create a demo video that delivers exceptional results.
Defining your target audience for the video stems directly from your goals. Consider whether the viewer has already purchased the software or if the video aims to introduce the brand to new viewers. Assess the audience’s level of engagement with your brand. By addressing these questions, you can gain valuable insights to inform the direction of your video. For videos targeting new viewers, begin with an engaging introduction to your company and provide a comprehensive software overview.
If the video is intended for customers who have already purchased, consider offering a detailed, step-by-step explanation of how the product works. By tailoring your video to suit your intended audience’s specific needs and familiarity, you can maximize its impact and relevance.
Create a budget and timeline for your video. Do you have thousands of dollars in marketing funds? Or do you need to produce a video for a few hundred dollars or less? If you are working on a limited budget, you probably won’t be hiring a video production agency or professional motion graphics artists.
You can create compelling software demo videos with simple screen recording software, especially website and software demos. You can even create highly engaging demo videos for free.
Create a storyboard and write a script for your video. Start with an overarching structure. Divide the video into sections: introduction, demonstration, pain points, solution, and call-to-action. Once you have the basic structure, you can start filling in the details with the content. While writing a script for your demo video, speak directly to your audience. Keep the introduction short and sweet, spend more time on the pain points and demonstration, and end with a clear call to action. Even if you’re creating a software demo video, you must narrate what’s happening verbally on-screen.
Use quality screen recording tools to showcase your software's key functions and user interface. Aim for a high-quality video without distractions. Avoid free software that includes watermarks, as this can detract from the professional look of your video.
Now that you have all the materials ready, begin assembling the video. Focus on editing for clear communication and a steady pace. Utilize transitions and annotations to emphasize key features and steps in the software. Ensure the voice-over is clear, the music track is not too loud, and your voice remains distinctly audible. Also, consider including your logo and a call-to-action in the final frame.
You can create different types of demo videos. You will need diverse demo videos throughout sales- and marketing-related interactions to maximize engagement and build urgency among end users. That said, giving detailed demonstrations too early can generate more questions than answers, prolonging the sales cycle.
Use different demos for buyers at various stages of the purchase journey to give prospects a peek into your product without tiring them out with details they might not need yet.
Demonstrations, as an element of the buying journey, come after reference checks (including peer discussions and third-party user reviews) and lay the foundation for the future actions buyers take, such as requesting a proposal (RFP) or proof-of-concept (POC). At the demonstration stage, resist the temptation to show every feature and functionality of your product. Stay focused on business outcomes that underline a prospect’s reason for coming to you in the first place. It will reinforce their need for change and show them your product’s value.
Delineating who your buyers are and what their associated pain points are is critical to a successful product value demonstration. The software buying committee, on average, consists of five members. Not all of these would be your end-users, but it is essential to cater to these decision-makers in your demo videos and show them the potential of your product. They are your actual leads, as they can make the deal happen.
Present your product’s features and functionalities as a solution to the challenges faced by these target roles. For instance, a product demo video for marketing business analysts could show how they can use the software to combine online marketing campaign data with sales data to correlate campaign results directly with sales numbers.
Claims become more compelling when real users give their first-person accounts. Use testimonials, reviews, and case studies in product demo videos to add authenticity to your assertions. These social proofs put a face on the beneficiaries of your product (or service) and make prospects see themselves as recipients of those benefits and part of the success story. If you aren’t sure where to start, request customer reviews through video interviews.
Content like this might differentiate between buyers asking you for more information and buyers looking elsewhere. Instead of text format, video marketing should embed testimonials into:
Use third-party validation symbols, such as the “top performer” or “category leader” badges awarded by popular software review sites such as:
This can be used as social proof to increase buyer confidence and accelerate pipeline growth.
There’s a significant time lag between when a prospective client requests a demo and its actual execution by a sales executive. That duration can run as long as 5.6 days, i.e., more than a work week. While customizing demos for critical buyers and users is essential, having at least one canned demo can reduce this time lag and bring greater consistency in the standards of demo delivery.
A canned (or recorded) demo video can solve some challenges for software providers, such as scaling the performance of successful demos to all meetings, errant interfaces in the middle of demonstrations, and misconfigured capabilities in default software versions. In a canned video demo, highlight prospects’ reasons for making a change and restate the business outcomes from your solution.
A software demo video, also called a product demo video of Moonb, shows how a particular software or application works. These videos are often created to demonstrate the features and benefits of a software product to potential customers. Software demo videos help visualize how a software tool works and can be used to explain a product to a wide audience, including:
A software demo video helps you showcase your product to the world, so you don’t have to explain how your software works to buyers or users. Instead, you can let a demo video do the talking. This can save you time, make the buying process smoother, and improve your buyer’s experience.
Also, the more engaging and informative your software demo video is, the more likely your potential customers will be to get hooked on your product and purchase it. Software demo videos can help you boost your SEO. Creating and sharing a software demo video can improve your organic search rankings and help more potential customers discover your product.
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
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For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
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