18 Best Tech Explainer Videos To Learn From

Explainer videos can simplify the complex. Picture this: You're about to buy a new tech gadget. You've researched but still need to figure out what to expect. Then, you stumble upon a short video that quickly explains the product's details and features in clear, easy-to-understand terms. Within minutes, you learn exactly what you need to know about the product and feel ready to make an informed purchase. This is the power of tech explainer videos. They not only help you learn about new technology, but they also make you feel better about the impending transition. If you're wondering how to make an explainer video, the key is to focus on clarity, concise messaging, and engaging visuals that break down the information in an easy-to-digest format.

If you want to create a tech explainer video, this article highlights the best examples and discusses effective explainer video production services.  

What are Tech Explainer Videos?

Tech explainer videos are short, engaging, and highly visual tools that simplify complex: 

• Technological ideas
• Products
• Services

They take intricate topics like software solutions, hardware innovations, or emerging trends and break them down into digestible, easy-to-understand narratives. These videos often use animation, clean visuals, and concise storytelling, sometimes paired with voiceovers, to communicate key messages effectively.

The Purpose of Tech Explainer Videos

The primary goal of a tech explainer video is to bridge the gap between technical complexity and audience comprehension. They cater to a wide range of viewers, from tech-savvy professionals to everyday consumers, by distilling technical jargon into relatable and engaging content. 

Businesses commonly use these videos to:

• Introduce new products or services.
• Showcase how a tool or technology works.
• Explain industry concepts or trends.
• Highlight the benefits and solutions provided by their technology. 

The Power of Short-Form Video

The dominance of video content is unmistakable. Consider these statistics: 

• By 2025, 82% of all consumer internet traffic will be driven by video.
• In 2024, 90% of internet traffic will come from short-form videos.
• 44% of marketers already prioritize short-form video over other formats.
  

These numbers highlight a significant trend: short, impactful videos dominate the digital environment. Tech explainer videos leverage this trend, delivering meaningful content in a format that resonates with today’s fast-paced audiences.

Building Trust and Driving Action

Tech explainer videos help brands connect with their audiences more deeply by making technical information accessible and engaging. They build trust by removing the intimidation factor of complex technologies, paving the way for stronger relationships and more informed decision-making. 

For businesses, these videos are not just about explaining technology; they inspire confidence and encourage action.

Tech explainer videos are more than just tools for explanation; they’re powerful storytelling devices. In an era dominated by video content, they provide a unique opportunity to communicate technological value clearly, captivatingly, and effectively. Whether introducing cutting-edge innovations or simplifying complex ideas, these videos are essential to any modern tech marketing strategy.

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

18 Best Tech Explainer Videos To Learn From

1. Animated Explainer Videos by Moonb

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of:

• Senior motion designers
• Video editors
• Illustrators
• Creative directors who use animations to explain software products better

Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way.

2. CISCO

‍

We're looking at a stripped-back, minimalist take on the animated explainer video here. The messaging? Sharp and concise. As for the visuals, they're straightforward, effortlessly digestible, and sidestep the visual chaos often seen elsewhere. It carries a hint of the familiar yet gracefully avoids tumbling into the abyss of that ubiquitous "Corporate Art Style" that plagues many explainer videos.

3. VIRTIANT

‍

How do you convey a complex message without a voice-over? Just like this. Crafted by BluBlu Studios, one of the premier design powerhouses, this piece is a testament to animation's profound capability. 

At first glance, the design seems straightforward. Think again. It's a sophisticated blend of 2D and 3D concepts, executed with such finesse that it appears deceptively effortless. Art isn't just art; it's art harnessed to distill the complex topic: art in the tireless business marketing service.

4. NEXMO

Advancing a notch in creative complexity, we encounter a piece that dabbles in character animation. Yet, these characters aren't relegated to performing mundane tasks (like most explainer videos); they're invested with distinct personalities and communicate in their unique voices. It's a subtle touch, yet it significantly enhances the narrative. 

The voice-over strikes a perfect balance—assertive yet likable—guiding viewers through a journey that precisely highlights specific problems and their solutions. The incorporation of mixed media here is for more than just showing. It amplifies the message, adding layers of meaning and engagement to the narrative.

5. Zendesk

This one is a unique explainer video. Imagine a blend where stop-motion animation, 2D animation, collages, dashboard simulations, and live and stock footage converge to weave an enthralling narrative. It's a symphony of all possible visual techniques coming together to craft a singular, compelling story. 

The narrative structure is meticulously crafted, beginning with the problem before transitioning into the brand's unique perspective. This approach is more than just creative; it's strategic, delaying the introduction of the product until 47 seconds into a 75-second video. And yet, this storytelling choice pays off, entertaining and captivating the audience's attention and building interest before the big reveal.

6. Salesforce

Boom. This live-action video spotlights the customer, showcasing their diversity alongside their clientele. Every character featured in this explainer video is carefully chosen to illustrate the web of connections that underpin the business world: the intricate dance of interactions between people that drives success. 

And really, what else would one anticipate from a CRM (Customer Relationship Management) explainer video? It's precisely this focus on human connections that you'd expect it to emphasize. The video's tone might lean towards the American style, yet it remains universally approachable, not straying so far that it loses its relatability across different markets.

7. Synthesia

Once more, we're given a front-row seat to the product in action, expertly navigating the fine line between a glorified tech demo and a pain point video. This time, the cast is streamlined to three key players:

• The narrator
• A customer
• Their client

Through this focused lens, we observe how the protagonist leverages the solution to tackle his most significant challenges, enhancing his work and leaving a memorable impact on his client. 

The video delivers a lighthearted tone of voice with a fun and engaging introduction. Then, it clearly explains the product's functionalities and benefits for the viewers. And we appreciate not just the informative aspect; the twist at the end adds an element of surprise that we find delightful. 

8. Slack

Behold, the mother of explainer videos. It is a true classic that has stood the test of time and was brought to life by the iconic Sandwich of San Francisco. Their masterpiece for Slack isn't just good; it's a seminal work in the genre. This video is a masterclass in:

• Storytelling
• Authenticity
• Engagement

The individuals you see aren't actors; they're the real customers, the people who created the video, which features a quirky appearance by the brains behind the brand, Stewart Butterfield, the Founder of Slack. This is a rarity and a bold move that remains unmatched in its audacity and impact. It's not just informative; it's entertaining, injected with humor, and articulates the product's use so fluidly that viewers feel they've been longtime users by the end.

9. GitHub

And now, ladies and gentlemen, allow me to present what we consider the pinnacle of B2B tech explainer videos to date. Why does it claim the top spot? It nails every essential for an impactful explainer video. 

Foremost, it showcases a profound understanding of its target audience and the industry it operates within. What better way to structure an IT explainer video than to talk to the rubber duck? For those unacquainted, "rubber ducking" is a renowned method for debugging code, inspired by a narrative from "The Pragmatic Programmer." 

In this story, a programmer explains their code to a rubber duck, line by line, as a means of troubleshooting. This technique mirrors the quintessential purpose of an explainer video to:

• Clarify
• Explain
• Make the complex accessible

But the journey doesn't end there. Viewers are whisked away into a universe crafted from an eclectic mix of visual styles and techniques. This exceptional video weaves elements of product demos and explainer content with a flair for awareness marketing, adeptly addressing the pain points of its intended audience. 

Engaging the Audience: A New Standard

It's evident that GitHub needs to understand its audience; it connects with them deeply, personally, and emotionally. It demonstrates an astute awareness of what they like and how they consume content. In short, this video sets a benchmark. It exemplifies how explainer videos should engage with their audiences, treating them as viewers and integral participants in a shared narrative. Brilliant, indeed. This is the standard to which all explainer videos should aspire.

10. MONDAY

This one injects more charisma, even as it navigates through dashboards. The tone? Unmistakably warm and accommodating, it speaks in a language tailored to resonate with the brand's Ideal Customer Profile (ICP). 

Visually, it's an exercise in simplicity, yet in concert with the narrative voice, these elements enrich and uplift the storyline. The dashboards transcend decoration; the video cleverly demonstrates functionality through a handful of carefully chosen scenarios.

11. Verdant

Did you know the ice age ended over 11000 years ago? This video, created by us for Verdant Technologies, starts with a thought-provoking question before going into a comprehensive but snappy explanation of the company’s work. 

We combined a voiceover with on-screen text and minimalistic animation to make it understandable but keep the pace up. The result is a beautiful visual that delivers crucial information to get a buyer interested in just over a minute. Who knew broccoli could be so photogenic?

12. AT&T

Telecommunications marketing isn’t always the easiest to get right, as the industry is full of complex and quickly developing concepts that can be hard to grasp visually. 

The US-based telecoms company AT&T found an elegant, compelling way to communicate its message with this Network Firewall video. It combines a futuristic style with a detailed but uncomplicated voiceover. The video moves at a dizzying pace to suggest the forward-looking nature of the product and company.

13. Everledger

Sometimes, a classic format is all you need! In this explainer video, the digital transparency expert company Everledger layers beautifully crafted voiceover over realistic footage of its platform, demonstrating the ease of the user experience and giving a taste of the product’s capabilities. It’s a polished approach that lets the product shine through. Perfect for a diamond-focused company!

14. NewVoiceMedia

The NewVoiceMedia tech explainer video stands out for its unique and engaging approach, combining technical information with an entertainment value proposition. The video is inspired by a vlog, with one of the actors speaking directly to the camera. This approach creates a more personal connection with the customers. Using humor makes the content more enjoyable while conveying the technical aspects effectively.

15. Adobe Shasta

The explainer video marketing by Shasta from Adobe introduces clients to the trending style of 

collage animation, a prominent and influential trend in the professional animation industry. The strategic use of collage animation enhances the video’s visual appeal. It draws viewers in and keeps them engaged throughout the presentation.

16. Softcat

The explainer video by Softcat adopts a distinctive approach by forgoing a voiceover in favor of text-on-screen, blending video graphics elements with live-action footage. With a duration of just 100 seconds and smooth transitions, the video is entertaining and informative.

17. Spatial Animated Video

The animated video strategically uses various settings to showcase the versatility of its 3D rendering soundscape software. The animated main character helps visually represent the software’s capabilities and makes it easier for viewers to envision how it can be applied in real-world situations. 

The animated video effectively communicates the software’s adaptability and versatility by showing how it can enhance audio experiences in varied environments.

18. Disconnect. Me Animated Explainer Video

I’s animated explainer video effectively conveys the benefits of its Chrome extension for enhancing internet browsing privacy and security. The video begins with a puppet representing “the real-life you” and transitions seamlessly into animation depicting “the digital you.” 

This creative and unique voiceover style captures viewers’ attention and sets the stage for a narrative campaign. In 90 seconds, the animated video, which you can watch on different social media platforms like YouTube, is fun, entertaining, and full of ideas and provides a solution for transparency, control, and privacy.

Related Reading

• Benefits of Explainer Videos
• Explainer Video Examples
• Explainer Video Characters
• B2B Explainer Videos
• Motion Graphics Explainer Videos
• Healthcare Explainer Videos
• Video Production Checklist
• Saas Explainer Videos
• Startup Explainer Video

Benefits of Using Tech Explainer Videos

Simplify Complex Concepts with Tech Explainer Videos 

Explaining technical ideas can be daunting, especially when dealing with audiences who aren’t experts. Tech explainer videos break complex products, services, or concepts into manageable, easy-to-understand visuals and stories. This simplification reduces confusion, ensuring audiences grasp the value of the presented technology. 

A cybersecurity company can use an explainer video to illustrate how their encryption technology protects sensitive data, turning abstract processes into relatable, real-world scenarios.

Increase Audience Engagement with Tech Explainer Videos 

Video content is inherently more engaging than text or static visuals. The combination of movement, sound, and narrative holds attention better, keeping viewers invested in the message. Tech explainer videos capitalize on this, delivering information in an informative and entertaining format.

Improve Conversion Rates with Tech Explainer Videos 

A well-crafted explainer video can significantly boost conversions by clearly communicating a product’s benefits and addressing pain points. Potential customers are more likely to take action when they understand how your solution solves their problems.

Build Trust and Credibility with Tech Explainer Videos

Transparency and clarity are key to establishing trust with your audience. Explainer videos help demystify your offering by visually demonstrating how a product works or why a service is valuable. This fosters confidence, especially for brands introducing cutting-edge or unfamiliar technologies.

Enhance Brand Identity with Tech Explainer Videos 

Tech explainer videos offer an opportunity to reinforce your brand identity. By incorporating your brand’s colors, tone, and messaging, these videos create a cohesive narrative that strengthens recognition and connection with your audience.

Adaptable for Multiple Platforms Tech Explainer Videos 

One of the most significant advantages of explainer videos is their versatility. They can be shared across websites, social media, email campaigns, trade show presentations, and even as part of onboarding materials. This adaptability maximizes reach and ensures your message connects with diverse audience segments.

Time-Efficient Communication with Tech Explainer Videos 

In today’s fast-paced world, time is precious. Explainer videos condense complex information into bite-sized content, delivering high-value insights in minutes. This efficiency makes them ideal for busy professionals and consumers alike.

Boost SEO and Online Visibility with Tech Explainer Videos

Search engines prioritize video content, making explainer videos a powerful tool for improving your website’s SEO. Videos keep visitors on your page longer and often rank higher in search engine results. 

Flexible and Scalable: A New Era of Video Production

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our product demo video service to take your content to the next level.

8 Tips For Creating Interactive & Engaging Tech Explainer Videos

1. Crafting the Perfect Script for Your Explainer Video

A well-written script lays the foundation for a successful tech explainer video. It usually helps to have an “outsider” write the script. Choose someone who can take a fresh look at your business and explain it so anyone can understand. Before creating a tech explainer video, go through a creative brief. 

This exercise helps you think about your business highly and define what matters. Many professional video companies will have you fill out a creative brief first. Make sure you go through a similar exercise before you get started. Once you finish this brainstorming process, begin writing a script. Refer to your creative brief when writing because it will help you stay on the right track.  

2. Shorter is Better

According to writer and creative director Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step. 

The industry's typical rule of thumb is 150 words per minute. You might be able to read faster than that but remember: You need breathing room and time for the message to sink in. Not to mention, the longer your video is, the less people will pay attention to it. Trying to keep yourself from telling everything about your product can be the hardest. The trick is to cut your script down and be very concise.  

3. Keep It Simple

Good explainer videos focus on four simple things:

• The Problem: Address your customers' pain (0:00-0:20).
• The Solution: Present your product or service as the answer (0:20-0:25).
• How It Works: Briefly describe how it works or how to get started (0:25-0:50).
• A Call to Action: Tell people what to do next (0:50-0:60).

4. Focus on Benefits, Not Features

Whether you have a new product, app, or web service, the temptation is to show off as many features as possible:

• 100GB of storage
• 60” HD screen
• Unlimited users
• Others

The list goes on. Nevertheless, it’s the benefits that matter to customers. Instead of droning on about technical nonsense, tell people how your product or service will improve their lives. Swap out “100GB of storage” for “Plenty of space to safely store your family photos.” You get the idea.  

5. Invest in a Professional Voice Over

Nothing can ruin a video faster than poor audio. Investing in professional talent is a must. There are plenty of options, but a good place to start is Voices.com.  

6. Add a Little Fun to Your Explainer Video

It’s essential to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching (CEOs, marketers, working moms, children), one thing is always true, people love to be entertained. 

Adding something a little different to your video, whether humor, a surprise, or downright wacky, can go a long way. It gets people smiling and helps them connect with your brand in a way that a website can’t.  

7. Set the Tone with Music

It’s amazing what a song can do. Like video, music can evoke all types of emotions and set the tone and pace of your explainer. Sometimes, we’ll have the perfect song in mind when developing a video, but most of the time, we research music after the video is complete, locating a tune that fits the mood.  

8. Plan for Launch

Many people get so excited about creating a video that they forget to plan for the launch. A 

successful video launch consists of three things:

Select a Video Host

There are plenty of options for video hosting, but we suggest looking at:

• Wistia
• Vimeo PRO
• Brightcove
• Vidyard  

Have a Marketing Plan

Let’s face it, your video probably isn’t go viral, but you can take steps to get some extra eyes on it. Leverage your blog, newsletter, social media channels, e-mail signatures, and events to share your video.

Integrate the Video on Your Website

Most companies like to feature the video on their homepage. Wherever you place it, it should integrate seamlessly with your brand and content.

Related Reading

• Motion Graphics Companies
• Promotional Video Production Companies
• 30 Second Explainer Videos
• Top Explainer Video Companies
• Product Video Companies
• Stop Motion Animation Examples
• App Explainer Video
• 3d Video Production Companies
• Best Explainer Video Software
• 2d Explainer Video
• 3d Explainer Videos

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency that creates tech explainer videos. We offer unlimited video edits for our projects and integrate seamlessly with Trello, MS Teams, and Slack. Our flexible, subscription-based model lets your team quickly get the video assets you need without traditional production companies' long wait times. With Moonb, you can start your project with a free 3-day trial to test drive our services. 

‍