15 Types Of Corporate Videos Your Organization Can Create Today

Imagine you're a business owner who has decided to make a corporate video to promote your company. You are excited to get started. But then you remember hearing that different types of corporate videos have distinct goals. You begin to wonder how to choose the right corporate video for your organization. Sound familiar? You are not alone. Corporate video production involves creating tailored content to meet specific objectives, so understanding your goals is essential. This blog will discuss the different types of corporate videos to help you select the right one for your organization. After reading, you will understand the types of corporate videos available and how they can help you achieve your goals.
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Moonb's corporate video services can help you get started today. Our team will work with you to identify your goals so you can select the correct type of corporate video that aligns with your vision and objectives. Then, we will produce a stunning and engaging video that meets your unique needs. Videos aren't one size fits all. Let's find the right fit for your organization together. 

What is a Corporate Video?

A corporate video is a type of video content that companies create to promote their brand, products, or services in a visually engaging way. Unlike a typical ad focusing on one specific product, a corporate video usually offers a broader look at the company, showcasing its values, culture, or overall mission. These videos often blend interviews (or “talking heads”), visuals, animations, background music, and narration to create a memorable and persuasive message. 

Corporate videos can be super versatile—they’re not just for marketing! They’re also used for: 

• Internal training
• Recruitment
• Event highlights
• Employee communications
• Product launches

So, whether it’s giving potential customers an inside peek into what makes the company tick or helping employees stay informed, corporate videos are a powerful tool for businesses to connect with their audience in a way that sticks. 

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15 Types Of Corporate Videos Your Organization Can Create

1. Training Videos: The Smart Way to Onboard New Hires and Address Skills Gaps 

Training videos are used for everything from introducing new hires to health and safety training to employee development. They have become an extremely popular way to train employees, often cheaper than face-to-face training. 

One of the benefits of training videos is that they can be shot once but delivered to different audiences in different languages and countries, as well as for other purposes. 

2. Corporate Social Responsibility Videos: Show How You Give Back to Society  

A relatively new area of ​​corporate video is corporate social responsibility (CSR). Companies are becoming increasingly involved in social initiatives that positively impact society. A great example of a CSR video is this one created for Coca-Cola on behalf of their recycling initiative or the one of Ben & Jerry’s Social Mission, where they have supported numerous grassroots movements that drive social change. 

Each year, the foundation awards approximately $2.5 million in grants to organizations in Vermont and across the United States. Grant recipients have included the United Workers Association, a human rights group striving to end poverty, and the Clean Air Coalition, an environmental health and justice organization based in New York. CSR video can be used to communicate with external and internal audiences. 

3. Internal Communication Videos: Keep Employees in the Loop   

Internal communication video is used to relay new or older information to employees in the organization. This could be to release the latest financial results or to inform them of internal changes being made to the company or to brand new employee benefits they will receive. Video can be very effective for internal communication because a lot of information can be conveyed concisely and interestingly, engaging, and not dulling employees out of their minds.  

4. Video Conference: Keep Attendees Informed Before, During, and After Events  

Video Conferences were created to provide valuable information to attendees of various corporate events. Videos specially created for the conference can be played during a presentation, in a commercial booth, or displayed around the venue hall. This way, you can grab the attention of the professionals attending the conference. But you need to get straight to the point and deliver it engagingly. 

5. Promotional Videos: Create Exciting Video Content to Promote Products, Services, and More  

Promotional videos are most often used to highlight a particular company initiative, product, or service. An example of this is Apple, whereby taking the popular activity of personalizing your laptop with stickers, Apple metaphorically showcases the speed of their laptops in their video. 

Promotional videos are fun and eye-catching while conveying a perfect message. They are great for establishing your brand’s best qualities. Your promo video can be incredibly effective with the right thoughts and vision. 

6. Customer Testimonials: Build Trust and Credibility with Prospects  

Testimonials will help increase the credibility of the brand. And when they’re in video form, your credibility as a brand skyrockets dramatically. They are a great way to convince potential customers that your product delivers what it promises. Any great feedback you have from customers and customers gushing about your products and services, you can capture. 

You can create a simple video where your customers answer questions about how your product or service has helped them in their personal or professional journey. Customer testimonials are an established sales and marketing tool proven to help customers overcome objections and fears about your product, increasing your sales. 

7. Recruitment Videos: Attract Top Talent with Engaging Video Content  

These corporate video types allow HR to accentuate your company culture, values, and perks to attract top candidates. A top-quality recruitment video evokes the feeling that this is a thriving business for which people are eager to work.

8. Video Newsletters: Share Company News with Stakeholders   

Video newsletters serve as the “external” counterpart to informative videos. They are directed toward: 

• Partners
• Prospects
• Clients
• Other stakeholders

Do you need to convey a message? Do you want to share news or introduce a new organizational structure to shareholders? Video newsletters are an excellent medium, combining accessibility with an engaging and interactive approach.

9. Video Journals: Document Progress with Engaging Video Series  

Also known as a “web series,” this format consists of multiple videos presented as episodes that contribute to a cohesive message. It works particularly well for complex communications, such as presenting major internal projects like ERP migration or showcasing initiatives to the public, such as multi-phase operations or environmental campaigns.

10. Filmed Profiles: Humanize Your Business with Employee Video Profiles  

Employees share insights into their roles, daily activities, and professions in a filmed profile. This format differs from interviews, focusing solely on the individual’s perspective. 

It showcases employee profiles, initiatives, skills, and dedication, effectively humanizing communication and highlighting the people behind the company.

11. Video Interviews: Capture Authentic Employee Perspectives  

Video interviews are incredibly versatile. They come across as natural and authentic, providing valuable content in an accessible and educational manner. They contribute to brand recognition while adding a human touch. 

This format offers numerous possibilities for presentation, such as face-to-camera interviews or voice-over interviews, adopting either a corporate or journalistic style. It can even be a “question box” format, reminiscent of popular platforms like Konbini or Brut, which works particularly well for social media engagement.

12. FAQ Videos: Replace Boring FAQ Pages with Video  

Many websites have an FAQ section to answer common queries about their brand, product, and/or service. These sections can be text-heavy, long, and dry, so livening them up with a video is a much more enticing proposition. The video could be an employee answering the questions to the camera or even clever animation. Using a video for this part of your website makes it quick and easy for visitors to find the information they need.

13. Product Demonstration Videos: Show Customers How Your Products Work  

After watching a video, 64% of users are more likely to buy a product online, so instead of crafting compelling but long-winded product descriptions, why not use video to showcase the product or service and how it works? 

This is especially effective if you have many features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, animation, or even a whiteboard animation-style video.

14. Social Media Stories: Create Bite-Sized Videos for Social Media  

Social media videos are short and often emotional, encouraging your audience to engage with and share them. These videos are usually not about the product or service but the brand itself. 

Creating engaging and unique content is the best way to attract followers to your page and build much-wanted brand awareness. 

• Behind-the-scenes videos
• How-to videos
• Quick company updates
• Information about your products
• Launches and more

15. Product Demonstration Videos: Show Customers How Your Products Work  

If a picture is worth a thousand words, then a video might be worth a million. Instead of telling customers about your product, show them! Demonstrations break down a product’s complex workings, making them easy to understand.

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Benefits of Corporate Videos For Organizations

It only takes the click of a mouse (or tap of a screen) to watch a video. There’s minimal effort involved—which is why your stakeholders love them. As one of the most passive ways to consume content, videos are a prime tool for attracting quality customers and talent to your company. 

Why Corporate Videos are Easy to Engage With

Videos are easy to engage with. People don’t have to sift through dense paragraphs to find the necessary information. Instead, they can simply press play and let the video do the work. 

This passive experience is why stakeholders—whether customers, potential employees, or investors—gravitate toward videos. Videos provide information quickly and effectively, keeping your audience engaged without overwhelming them.

How Corporate Videos Drive Conversions

Videos don’t just entertain; they influence decisions. A staggering 89% of people say a brand’s video convinced them to buy a product or service, and 79% have downloaded software or apps after watching a promotional video. Videos simplify complex ideas and demonstrate real-world benefits, making them a key driver of sales and customer acquisition.

Why Corporate Videos Build Brand Credibility

Corporate videos allow you to showcase your company’s history, mission, and values. By telling your story in an authentic and visually engaging way, you establish trust and credibility. People want to do business with brands they understand and believe in, and a well-crafted video helps bridge that gap.

How Corporate Videos Make Your Business More Accessible

Sometimes, text-heavy content can feel overwhelming. Videos offer an alternative—a quick, digestible format for learning about your products or services. Whether it’s a product explainer, a behind-the-scenes look at your operations, or a tutorial, videos provide value in a format that’s easy to absorb.

Why Corporate Videos Highlight Your Team’s Value

A great corporate video doesn’t just showcase your product; it can also spotlight the people behind the scenes. Introducing your team humanizes your brand, showing the hard work and passion that fuels your business. This personal touch fosters more profound connections with your audience.

How Corporate Videos Showcase Your Human Side

At its core, a corporate video is about storytelling. By focusing on your journey, values, or customer success stories, you can convey the human side of your business. This emotional connection strengthens brand loyalty and helps differentiate you in a crowded market. 

Why Moonb’s Subscription-Based Model Redefines Corporate Video Production

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb is a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

6 Elements Of A Great Corporate Video

1. Boost Brand Awareness With Corporate Videos  

Ensure your company’s name is embedded in the message when distributing a corporate video. Always include the who, what, where, when, and why in your video. Showcase your company’s greatest assets and achievements, and include brand design such as jingles, color schemes, logos, mascots, and products recognizable by anyone viewing your video.  

By branding your company throughout the corporate video, anyone viewing it will know what makes your company unique compared to the competition in your industry.

2. Define a Purpose for Your Corporate Video

Not all corporate videos serve the same purpose, so they should not all be the same. Some are created to gain new customers, while others aim to recruit new employees. Some videos want to sell or promote new products or services, while others are more general and simply want to increase brand awareness among a targeted audience. 

Think about what your corporate video’s purpose is and develop a plan.  In addition, make sure you define your audience and whittle it down to a particular group.  Although every business wants to appeal to everyone, that is just unrealistic.  Tailor your video to match your defined audience and speak directly to them.

3. Tell a Story that Connects Emotionally with Viewers  

This concept has been mentioned several times and should be reiterated time and time because it is crucial to producing a good video of any kind. Almost all purchase decisions (and others) are emotionally based, though we like to believe we are rational beings. 

Most corporate videos recite: 

• Facts
• Figures
• Features
• Benefits

While this may be good information, the general viewer will turn away from something analytical and boring. If you want to reach anyone, whether potential customers, new employee recruits, or even employed staff, connect with them emotionally throughout your video.  This will grab their attention and make them want to stick around until the end.

4. Combine Powerful Audio and Visual Elements

According to a study by the Harvard Business Review, people remember only 20% of what they hear and about 30% of what they see. An incredible 70% remember both. Video, in general, is an experience that combines both the spoken word and the visual storytelling people crave. 

Rather than explain how something benefits viewers, why not show them too? This works because the nature of video provides an excellent platform for conveying a lot of information at once to antsy viewers ready to move on to the next big thing. 

Transforming Investor Presentations: How Professional Video Editing Enhances Engagement

Even something as “boring” as an investor presentation can be spiced up with the help of a production company experienced in corporate video editing.  Animations, color schemes, background imagery and music, and even voiceovers can take a plain corporate video to the next level and engage viewers for longer.

5. Ensure Your Corporate Video Looks Professional

No one expects your corporate video to compete against the cinema’s next blockbuster movie release. Many companies do not hire a reputable corporate video production agency to help them with their video concept.  

You should invest in corporate video production in your annual budget, just like any other marketing strategy. Corporate videos are essential to your company, and being a cheapskate will show in the final product, which will end up being more ineffective than even the traditional boring corporate videos of the past.

6. Properly Distribute Your Corporate Video

After enlisting the help of your favorite video production company to produce your exciting corporate video, you have to distribute it properly.  This is especially true if your video aims to reach a well-defined audience and promote your company or even specific products or services.  A well-made corporate video does your company no good if no one sees it. 

Host your video on popular platforms like YouTube, Vimeo, and your company website.  Doing so may help you get ranked with Google, found in search results, and visited by loyal and new customers.  You can also reach many people by including your corporate video in your monthly newsletter, which is emailed to your (hopefully growing) list of subscribers.

Maximizing Reach: Leveraging Social Media Platforms to Amplify Your Corporate Video

You should promote your corporate video on various social media platforms such as: 

• Facebook
• Twitter
• Pinterest

Encouraging others to like and share your video will reach audiences worldwide, making your corporate video much more effective.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Corporate videos are simply any videos created by a business or organization to showcase its: 

• Brand
• Products
• Services
• Culture

While some are for internal use, most are created for external audiences, like customers, stakeholders, and the general public. A corporate video can help a business achieve several goals, like: 

• Improving employee training and onboarding
• Boosting sales
• Increasing audience engagement for digital marketing

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