25 Video Marketing Trends To Incorporate Into Your Marketing Strategies

Video marketing is booming. With more businesses creating video content than ever, it’s no wonder that video continues to be a top priority for marketers. 2023 research from Wyzowl reveals that 91% of businesses have used video as a marketing tool. And it’s no wonder why.

Video is an effective way to increase engagement, boost conversions, and build trust with your audience. Not all video content creation is equal. As with any other video marketing strategy, some trends can help you get the most out of your video marketing efforts. 

What is Video Marketing?

Video marketing is using video content as part of your marketing strategy to promote:

• Brand
• Product
• Service
• Message

It effectively educates audiences, increases engagement, and enhances a brand’s online presence. The videos can promote products or services:

• Directly or indirectly
• Raise brand awareness
• Tell stories
• Foster customer relationships.

Videos are the Future of Marketing

Video marketing involves creating videos that align with a company’s goals, whether to:

• Drive sales
• Build brand awareness
• Engage customers

Since video marketing is data-driven, businesses must monitor metrics to assess performance and optimize future content like:

• Views
• Shares
• Watch times
• Conversion rates

They also distribute them through various channels such as:

• Websites
• Social media
• Email campaigns

Video marketing has become increasingly significant due to the internet and social media, where videos capture audience attention and encourage engagement. It often complements other components of a marketing strategy but stands out for its ability to convey information quickly and memorably.

Why is Video Marketing Important?

Video marketing is crucial because it taps into consumer preference for video content. As a Statista survey highlights, pre-produced or live-streamed video is the most effective digital engagement tool globally. Over 81% of marketers already use pre-produced video, and another 13% are planning to adopt it, showing its dominance in the marketing landscape. Live streaming is similarly popular, with 73% of marketers currently using it and 19% intending to do so. 

One primary reason for the video’s importance is its appeal to audiences. Research shows that two-thirds of consumers prefer watching a video over reading to learn about products or services. This preference is reflected in the fact that video accounted for 53.7% of all Internet traffic in the first half of 2021. By using video, marketers can effectively communicate their messages where their target audiences are most likely to engage—whether on social platforms, websites, or other video-friendly channels.

Experience the Moonb Advantage

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

Related Reading

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• Types of Video Content
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• Brand Awareness Videos

Benefits of Video Marketing for Businesses

Boost Brand Awareness Like Never Before

Brand discovery is vital for any business looking to grow. Video marketing is one of the best ways to introduce your brand to more potential customers. A single video can connect with your audience across multiple media channels, including: 

• Your company’s website
• Social media platforms such as Facebook, Instagram, LinkedIn
• YouTube, which works as both a social platform and a search engine
• A live event, such as a webinar or an online conference

Publishing video content on social media is particularly effective for boosting brand awareness. When followers like or comment on your video, their engagement can help it reach a wider audience. On social media, viewers also have the option to share your videos with their followers. Videos generate 12 times more shares than text and image posts combined.

Educate Prospects and Customers

Does your product or service solve a real customer problem? Through video, you can explain how your solution works and show it in action. This way, prospects can visualize how your product or service can help them. Video marketing can also educate existing customers. For example, you can create video content for both new and advanced users. This way, you can help customers get more value from your product or service.

Improve Search Engine Optimization (SEO)

Incorporating SEO principles in video content marketing can attract new customers as they search for solutions online. Video is great for connecting with high-intent prospects. Marketing videos leverage SEO in a couple of different ways. 

Most importantly, it helps your brand rank on search engine results pages (SERPs) for relevant search queries. Incorporating SEO principles into video can also appear near the top of YouTube search results. Because YouTube is the second largest search engine, it offers many opportunities for prospects to discover your brand.

Establish Authority and Build Trust

Video content can help you position executive team members as authorities in their industry. 93% of B2B buyers view video as essential for building trust. For 95% of B2B buyers, video is vital as they navigate their customer journey and take steps toward a purchase. Why is video so helpful for authority and trust? 

Live webinars, social media, videos let you connect with your target audience face-to-face. Video podcasts share thought leadership and establish team members as expert voices in an industry. Customer testimonials show how your business solves real problems from the voice of real customers. User-generated videos provide social proof that can build trust among customers organically.

Generate Qualified Leads

Marketing videos can do much more than share information and drive discovery. They also have powerful lead generation capabilities. According to Wyzowl, 87% of video marketers use video to capture leads. Here are two use cases:

• Outreach videos let you connect with prospects individually via personalized messages. 
• Webinars allow you to connect with prospects at scale via live or pre-recorded events.

Whether you use an inbound or outbound approach, video marketing helps generate leads, qualify them based on your ideal customer profile (ICP), and build a pipeline for your sales team.

Secure Sales and Conversions

Need to achieve bottom-of-funnel marketing goals like sales and conversions? According to Wyzowl, video has increased sales for 87% of marketers. Organic video marketing campaigns can drive sales via live events or strategically placed calls-to-action (CTAs). You can rely on more than organic campaigns.

Video ads can reach specific audiences, such as prospects who have engaged with your brand before. Paid video campaigns can accelerate conversions and help you secure sales faster.

Reach Users Across Devices

One of the biggest benefits of video marketing is that it can reach prospects and customers on almost any digital device. Viewers watch more than 1 billion hours of YouTube videos on TV every day. Over 60% of YouTube users watch videos on mobile devices. YouTube Shorts, short-form videos for mobile users, tally an average of 7 billion daily views. Your marketing team can easily repurpose videos for different platforms to see what drives the highest return on investment (ROI).

25 Video Marketing Trends To Incorporate Into Your Marketing Strategies

1. AI-Powered Video Production: Revolutionizing Content Creation

As video marketing gains momentum in reaching more consumers, the importance of creating relevant, engaging content continues to rise. 43% of marketers say that audience engagement is the most important goal of their video marketing efforts. As the content marketing industry grows towards a projected valuation of $600 billion by 2024, AI-powered video production is emerging as a game-changer. AI tools are revolutionizing how marketers create and distribute videos by:

• Automating video editing
• Scriptwriting
• Personalization processes

This integration of AI helps brands reduce production time and costs without compromising quality. It offers the ability to analyze viewer data in real-time, enabling more precise targeting and enhancing overall video marketing efficiency. In a competitive digital landscape, leveraging AI ensures content remains relevant, engaging, and cost-effective.

2. Interactive Videos: Transforming Passive Viewing into Engagement

Interactive videos have increased video marketing with a click-through rate (CTR) up to ten times higher than passive videos. These dynamic videos allow viewers to:

• Interact with embedded links
• Participate in quizzes
• Purchase directly within the video

Such immersive content boosts viewer engagement and increases conversion rates, offering brands a powerful way to connect with their audience. With an impressive average CTR of 1.84%, video ads are more effective than static content, proving the value of interactive video marketing in driving action and generating leads.

3. Short-Form Videos: Capturing Attention in Seconds

Short-form videos, typically under a minute long, have become the go-to content format for marketers aiming to quickly engage viewers. With platforms like TikTok and Instagram Reels dominating social media feeds, these bite-sized videos are delivering the highest ROI for many brands.

90% of video marketers plan to increase or maintain their investment in short-form videos due to their proven ability to capture attention and convey messages effectively. Whether it’s product teasers or quick educational snippets, short-form content is essential to any video marketing strategy in 2024.

4. Long-Form Content: Building Deeper Connections

While short videos excel at grabbing attention, long-form content plays a crucial role in fostering deeper engagement. Long-form videos, especially on platforms like YouTube, allow brands to dive into complex topics, offer tutorials, and provide in-depth product information.

Research shows that long-form content increases conversion rates by 34% and generates more backlinks and shares, making it a valuable asset for boosting SEO and overall brand visibility. For brands looking to build authority and trust, long-form video content is an indispensable tool in their marketing arsenal.

5. Live Streaming: Real-Time Connection with Audiences

The live-streaming market is booming, with an estimated value of USD 87.55 billion in 2023, and is set to grow at a compound annual growth rate (CAGR) of 23% by 2030. Live streaming offers brands a unique opportunity to engage with their audience in real time, fostering immediate interaction and creating a sense of community.

Live videos allow brands to connect authentically with their audience, driving higher engagement rates than pre-recorded content by:

• Hosting product launches
• Behind-the-scenes content
• Q&A sessions

6. User-Generated Content (UGC): Amplifying Trust and Authenticity

User-generated content (UGC) has proven to be a highly effective way for brands to build trust and authenticity. Studies show that 84% of consumers are more likely to purchase after watching a video.

By encouraging customers to create content about their experiences with products or services, brands can benefit from a steady stream of relatable, authentic videos that resonate with audiences. UGC also lowers production costs, as customers contribute valuable content that helps enhance brand credibility and visibility.

7. SEO Optimization for Video: Driving Organic Traffic

Optimizing videos for SEO is essential for increasing visibility and driving organic traffic. Incorporating relevant keywords, detailed descriptions, and engaging thumbnails makes videos more discoverable by search engines and video platforms. With video content now representing a significant portion of global internet traffic, using video SEO best practices ensures your videos reach the right audience. By improving discoverability, brands can enhance their online presence and engage more viewers through organic search results.

8. Augmented Reality (AR) and Virtual Reality (VR): Creating Immersive Experiences

Augmented Reality (AR) and Virtual Reality (VR) are no longer just futuristic technologies; they’re becoming integral to video marketing strategies. The AR and VR market is projected to generate over $40 billion in 2024, offering brands new ways to create immersive experiences that captivate audiences.

By using AR and VR in video campaigns, brands can engage and leave a lasting impression to consumers by offering them the following:

• Virtual product demos
• Interactive experiences
• Unique storytelling opportunities

9. Shoppable Videos: Turning Content into Conversions

Shoppable videos are revolutionizing the e-commerce experience by allowing viewers to purchase directly from the video. With a projected growth rate of 21% between 2024 and 2029, shoppable videos are becoming a crucial tool for brands looking to boost conversion rates and track consumer behavior. By integrating shopping features into video content, brands can streamline the buyer’s journey and offer a seamless, engaging shopping experience that drives sales.

10. Soundless Optimization: Adapting to Mute Video Consumption

In today’s social media landscape, where 85% of videos on Facebook are watched without sound, optimizing videos for soundless viewing is essential. Brands can leverage captions, text overlays, and strong visuals to communicate their message effectively, even when the audio is muted. 

As many users scroll through social media in environments where sound may not be an option, soundless optimization helps brands capture attention and convey their message in a way that resonates with a broader audience.

11. Micro-Videos & Bite-Sized Content: Catering to Short Attention Spans

With shrinking attention spans, micro-videos lasting between 15 and 60 seconds are gaining popularity. These quick, impactful videos cater to modern viewers who prefer fast, easily consumable content. 

Whether it's a brand teaser or a short tutorial, micro-videos align with social media users' rapid consumption habits. Integrating these bite-sized videos into your marketing strategy can significantly enhance audience engagement, driving better search engine results and brand visibility.

12. Employee-Generated Content: Adding a Personal Touch

Employee-generated video content (EGVC) adds authenticity to marketing efforts, helping brands build stronger connections with their audience. According to iCIMS, companies that incorporate videos their employees create see a 37% increase in time spent on their sites. Not only does it boost engagement, but it also enhances candidate conversion rates, making EGVC a valuable asset for recruitment and branding efforts. In a world where consumers crave authenticity, showcasing the people behind the brand creates a more relatable and trustworthy image.

13. Personalized Videos: Tailored for Deeper Engagement

Personalized videos transform how brands engage with their audience, offering a more customized viewing experience. With 84% of marketers agreeing that personalization significantly improves customer retention, tailoring content to individual preferences is essential for creating long-term connections. 

Through personalized product recommendations or customized messages, brands can increase relevance and foster stronger relationships with viewers, driving more meaningful interactions and higher conversion rates.

14. Educational Content: Building Authority and Credibility

Educational videos are a powerful tool for brands looking to position themselves as industry leaders. Brands can attract viewers looking for solutions to their problems while building trust by providing:

• Valuable insights
• Tutorials
• Tips 

Educational content enhances brand credibility and fosters a deeper connection with the audience. In a competitive market, offering valuable, informative content helps brands stand out and build long-lasting customer relationships.

15. Influencer Collaborations: Strengthening Brand Partnerships

Influencer collaborations are evolving beyond one-off deals into long-term partnerships that align with the influencer’s and the brand’s values. This shift towards more authentic relationships allows influencers to drive purchase decisions and increase brand affinity more effectively. 

Influencers bring a significant following and deep cultural insights, helping brands connect more authentically with specific audience segments. In 2024, brands prioritizing meaningful collaborations will see higher engagement and better results from their video marketing efforts.

16. Advanced Analytics on Video Marketing Strategy: Data-Driven Decision Making

Advanced analytics is transforming how brands optimize their video marketing strategies. Marketers can make data-driven decisions that refine their approach and maximize ROI by:

• Analyzing viewer behavior
• Engagement patterns
• Content performance 

Advanced analytics provide real-time feedback, allowing brands to quickly iterate and adjust their video content to meet audience preferences. This data-driven approach ensures that video marketing efforts align with consumer interests, leading to better campaign performance and results.

17. Cost-Effective Production: High-Quality Content on a Budget

Advances in technology have made high-quality video production more accessible and affordable for brands. While budgets for video projects vary, many marketers are finding ways to produce compelling content with limited resources. According to OptinMonster, most marketers spend between $0 and $500 on pre-recorded videos, though some invest more for larger projects. By leveraging cost-effective tools and techniques, brands can create impactful videos without breaking the bank, making video marketing more accessible to businesses of all sizes.

18. Vertical Video Content: Optimized for Mobile Engagement

Vertical video content, popularized by platforms like TikTok and Instagram Reels, delivers a 130% higher engagement rate than horizontal videos. This format fits seamlessly into mobile devices, enhancing the viewing experience and making it easier for brands to capture attention. With mobile devices dominating content consumption, vertical videos have become essential to video marketing strategies, ensuring brands can maximize engagement and reach mobile-first audiences more effectively.

19. Cross-Platform Integration

Distributing video content across multiple platforms increases engagement by 30%. Brands can reach a wider audience by maintaining consistent messaging and ensuring their content is available on the following platforms:

• Social media
• Email
• Video-sharing platforms.

20. Sustainability Messaging

Videos that highlight a brand's sustainability efforts resonate with eco-conscious consumers. With 72% of consumers more likely to engage with brands emphasizing sustainability, video content focusing on social and environmental responsibility can significantly enhance brand loyalty.

21. 360-Degree Videos

360-degree videos, often combined with AR and VR, offer immersive experiences that captivate viewers. Whether for virtual tours or product showcases, this format gives audiences a unique perspective and is highly effective for creating memorable brand interactions.

22. Product Teasers

Short-form video platforms are perfect for creating product teasers. These quick, engaging videos build anticipation around new product launches without requiring large budgets, offering a high potential for virality.

23. Behind-the-Brand Videos

Consumers crave authenticity, and behind-the-scenes videos offer a glimpse into the people and processes behind a brand. These videos foster trust and help audiences feel more personally connected to the brand.

24. Live Shopping

Live shopping videos combine real-time engagement with e-commerce, allowing viewers to purchase products directly from the video. This trend continues to grow, with platforms like Amazon Live prioritizing shoppable streams to enhance the shopping experience.

25. Connected TV Advertising Will Continue Growing

A recent report revealed that Connected TV (CTV) remains a “bright spot” and “where all the growth is coming from” in TV. It accounted for 10.9% of the growth last year. But what does this have to do with social media videos? Great question! Many advertisers use social media to test their CTV creative and vice versa. Since TikTok is a leading channel for emerging trends, several brands have headed to the platform to test their CTV creative before launching it on TV.

As CTV advertising continues to become increasingly essential within marketing campaigns, be sure to make a plan to repurpose your creative. Plan for your video productions to ensure you get the most out of your social and CTV creative.

Creating A Video Marketing Campaign

When kickstarting a video marketing campaign you: 

• Establish your goals aligning with broader business objectives
• Perform research to develop an understanding of your audience’s preferences and behaviors
• Analyze any existing data to help guide your video creation 

This initial stage is crucial because video content can vary greatly. Focusing your efforts will help ensure you create the correct type of video to meet your goals. These two choices will dictate your messaging and the type of video content you should produce. 

Start by:

• Defining what you want your audience to feel and do when they watch your company’s video
• Establish metrics that will help you measure the effectiveness of your video by conversion rates, click-through rates, video views, and percentage of viewers who follow a call to action. 

Note the Sales Funnel

Which part of the sales funnel does your target audience fall into? The following video marketing message can start to answer their questions and give them more information.

Are they:

• At the top of the funnel?
• Just beginning their relationship with your brand?
• At the end of the funnel as a loyal customer?
• Somewhere in between? 

Potential customers are more emotionally driven at the very top of the funnel. If you’re introducing your brand, you don’t want to overload your potential customers with technical messaging. If your audience is returning customers, your message will most likely cycle back to emotion to nurture and foster the connection they have with your brand. As they move through the conversion funnel, your video content is an opportunity to change their mindset. 

Determine Placement

Once you’ve determined the type of content to produce, you need to think about where to place it. A medium like television, without much targeting, may be sufficient for general awareness. If you want to target specific personas for conversion, you’ll need to be more focused in your approach.

Ask yourself the following questions:

• What are your retargeting pools? 
• Who are the exact users you want to reach? 
• Where will you find them?

Consider Context

Your video marketing strategy isn’t complete without considering the context. Context is vital across marketing, but it’s crucial in the video what someone is already watching when your ad interrupts them or which website they are browsing when your video pops up in a banner matter. Associate your brand with premium and relevant content.

Seamless Video Editing and Production with Moonb

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

Getting Started With Video Marketing: 12 Types Of Videos For Marketing

1. Brand Videos: Your Business's First Impression

Brand videos introduce your business to potential customers. They typically include an overview of the company, its mission, and culture rather than in-depth content about products or services. Most brand videos are concise, with 90 seconds considered the optimal length.

2. Explainer Videos: The Perfect Introduction to Your Products  

Explainer videos introduce products and services to potential customers. According to Wyzowl, 91% of people report watching one of these videos to learn about a product or service. Most explainer videos are short and engaging, as they work best for top-of-funnel marketing.

3. Product Demos: Show How Your Products Work 

Product demos show potential customers how your product or software platform works. They highlight features and capabilities to help viewers understand what they can accomplish with your product. In-depth product demos can last up to an hour. They typically include a complete overview of the product. Short product demos condense vital features into videos lasting only a few minutes.

4. Animated Videos: Make Complex Ideas Simple 

Animated videos explore challenging concepts. They use animation to simplify complex ideas and make them easier to understand. Like explainers and demos, these videos tend to be short. 

5. How-To Videos: Teach Your Audience to Use Your Products 

How-to videos show viewers how to accomplish a specific task or solve a problem using your product or service. Also called tutorials, these educational videos often include step-by-step walkthroughs with instructions. This format works as either long-form or short-form video. On average, how-to videos should be less than 20 minutes.

6. Video Podcasts: Engage Your Audience with a Conversation  

Video podcasts are discussions or interviews with a video component. They're episodes in a series, which can include dozens or hundreds of pieces of content on a particular topic. Podcasts can include any combination of hosts and guests.

7. Case Studies: Let Your Customers Do the Talking

Case studies are videos that feature interviews with customers or clients. Also called customer stories, they explore the real problems your customers face and position your product or service as the solution. Potential customers often relate to these videos, which makes them helpful for attracting leads. 

8. Webinars: Present Informative Topics to an Audience 

Webinars are virtual events in which one or more speakers discuss a predetermined topic. They can take many formats, from simple presentations to panel discussions with multiple presenters. When you host webinars, you can engage audience members with tools like:

• Live chat
• Polls
• Q&A sessions

9. Online Conferences: Host a Virtual Educational Event  

Online conferences are educational events typically involving multiple presenters speaking on a defined topic. They're similar to in-person conferences, except they take place online. Also called virtual conferences, these events generally happen live. You can get more value from live events when you share the content on demand after the event.

10. Outreach Videos: Personalize Your Sales Pitches

Sales outreach videos are a type of outbound marketing. Also called prospecting videos, they introduce your product or service to a potential customer and share how it can help them solve a problem. So, how do they differ from demos or explainers? Outreach videos typically include personalization. For example, they may include a custom introduction or content tailored to the prospect.

11. Social Media Videos: Connect with Your Audience on Their Favorite Platforms

Social media videos appear on platforms like:

• Facebook
• Instagram
• LinkedIn 

They're typically short-form videos, under 90 seconds, optimized for mobile viewers. They can include anything from interviews and behind-the-scenes content to tips and promotions. 

12. Video Ads: Promote Your Business with Targeted Ads 

Video ads are sponsored posts on platforms like YouTube, Facebook and LinkedIn.

Most video ads include CTAs that prompt viewers to take the next step toward a conversion. These platforms target potential customers based on the following:

• Demographics
• Interests
• Behaviors

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Measuring The Success Of Video Marketing Campaigns

Brand Awareness: Measuring Video Marketing Metrics

If you want to attract more attention to your business, video is a great way to earn more visibility on social media and search engines. These metrics are crucial to increasing visibility:

• Impressions
• Unique reach
• Video completion 

These show how often your video is viewed and how much of it is watched. Social shares reflect audience engagement and how much your content resonates with viewers, contributing to greater organic reach.

Consideration and Conversion: Video Marketing Metrics for Action

When aiming to drive action or sales, focus on metrics like the click-through rate (CTR), which indicates how many viewers are clicking on your video’s call-to-action. You’ll also want to track conversion rates to see how many viewers are becoming leads or customers, as well as bounce rates to assess whether viewers are dropping off before completing a desired action.

Branded Searches and New-to-Brand Metrics: Understanding Your Video Ad Traffic

For brands selling on platforms like Amazon, branded search volume and new-to-brand metrics help track whether your video ads drive interest and engagement with shoppers unfamiliar with your brand. These metrics link your video ads directly to customer actions, showing if you're successfully reaching new audiences and increasing exposure to potential buyers.

Start a 3-day Free Trial to Take Your Content to the Next Level

Video marketing trends change over time, and keeping your finger on the pulse of what’s fresh and what’s becoming stale is essential. For instance, in 2022, over 93% of marketers reported that video helped them boost brand awareness, and it's likely that this number will continue to grow as more businesses utilize video content to reach their goals. 

As video becomes more mainstream, audiences will begin to expect better quality content and more creativity. This means that what worked in 2022 might deliver different results in 2023. For example, while the videos you create to promote your business or products will help you connect with your audience, they might not hold up. Instead, they'll likely need to be part of a larger narrative you develop to engage your audience and keep their interest as they learn more about your brand.

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