32 Stunning 2D Explainer Videos You Can't Get Enough Of

You have a great product or service, but how can you ensure your target audience understands its value? No matter how great your offering might be, it won’t matter if nobody gets it. This is where explainer videos shine. They break down complex concepts and present information in a digestible format. So, how do you create one? This post will focus on 2D explainer videos, specifically how to make an explainer video, to help you create your stunning animation.

Need help getting started? Moonb can help. Our explainer video production services make the process easy and fun, so you can quickly create a video that meets your goals.

What is a 2D Explainer Video?

A 2D explainer video is like having a friendly guide who makes complex ideas simple, straightforward, and fun—all through animated, flat animations. These videos work with two dimensions—height and width—to craft visually appealing stories that explain products, services, or concepts engagingly. Think of them as your business's animated elevator pitch, delivered with personality and flair. 

Unlike 3D animations that add depth for realism, 2D explainer videos focus on simplicity. They use eye-catching graphics, charming characters, and seamless motion to hold attention while walking viewers through a concept step by step. Whether it’s a tricky tech feature or the benefits of a new app, 2D explainer videos break it down in a way that’s easy to digest. 

What Makes 2D Explainer Videos So Effective?

Why are they so effective? People remember stories and visuals better than plain text or dry explanations. Think about it: 94% of consumers watch explainer videos before purchasing. Why? Because they want to see what they’re getting and understand how it works—and 2D videos do this while keeping things fun and visually appealing. It's like blending education with entertainment. 

With 2D animation, you can weave a compelling narrative, sprinkle in some humor or emotion, and guide your audience straight to the “aha!” moment. This makes businesses ideal for marketing, onboarding, or education. 

The Versatility of 2D Animation

Plus, 2D videos are versatile. Want to keep things playful and colorful? You can. Prefer a clean and professional look? No problem. Their approachable style works for various industries, from startups introducing a new app to nonprofits explaining their mission. In short, 2D explainer videos are a creative, cost-effective way to connect with your audience, build understanding, and inspire action—all with the power of storytelling and sleek animation.

32 Stunning 2D Explainer Videos You Can't Get Enough Of

1. Moonb: A Great Example of a 2D Explainer Video

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. Moonb has created several explainer videos using animations to help businesses better define their product offerings and relate to the audience in a much better way. 

2. Google Assistant: A 2D Animation Explainer Video That’s Out of This World

Google Assistant is Google's official claim to glory in the virtual assistant market. When Google introduced the voice assistant for bright screens, the search engine giant used a different approach to promote it. 

3. Mint: A Personal Finance 2D Animation Explainer Video

Mint's 2D animation explainer video is another example of how brands can use white paper animations to promote their services more effectively. For people who don't know, Mint is a financial tracker that keeps track of users' expenses and provides them with detailed analysis at the end of every month. 

Users can connect multiple bank accounts to their Mint account and keep track of their expenditures in one place.

4. Journey Designer: A 2D Animation Video With Interactive Elements

In the explainer video, WebEdge (the 2D animation explainer video company) chose simple 2D animation to explain the USPs of Journey Designer interactively. This 2-minute-long video has everything that describes the features of Journey Designer and how it can benefit marketers. 

5. Chat Class: A Fun Way to Learn English

Chat Class is an online chat platform tailored to help students learn English more interactively. As opposed to traditional teacher-student communication, Chat Class allows students to interact with other learners and communicate with them to improve their speaking skills. 

6. Proofer: A Social Media Management 2D Animation Video

Proofer is an application designed to help users manage their social media accounts in one place. With the software, users can plan their social media posts, schedule them, and monitor the performance of each social media account individually. 

7. Hive: A 2D Animated Explainer Video That Breaks Down Complex Ideas

For startups offering novel software-based solutions, success often hinges on how well those solutions are communicated to a target market. The Hive’s business video is a fantastic example of how to employ 2D animation to illustrate complex ideas while simultaneously generating buzz about the promoted product or service. 

Another takeaway is the need to include the company’s logo and other identifying elements in all promotional content. The producers created a vibrant and eye-catching 2D animated video using the platform’s original characters and color palette. The video’s captivating animation and vivid colors will catch any viewer’s eye. 

8. MailChimp – Introducing Facebook Ads: The 2D Animation Video That’s All About Branding

A 2D animated explainer video is a startup’s most compelling video marketing tool. It won’t be wrong to say that everyone has heard of MailChimp and Facebook. So, the goal of the 2D explainer video isn’t to introduce those businesses to new clients. 

Instead, they emphasized the cutting-edge capabilities of the latest version of the product—an incredible piece of animation production. I think the credit goes to the marketing team of MailChimp, which is an excellent collaborator and creates beautifully executed branding.

9. Airbnb – Love: A 2D Animation Video With a Human Touch

Airbnb’s global success has been phenomenal. App users and service users can reserve lodgings for their upcoming trips, whether they’re taking them across the globe or just down the street. The company aimed to use this upbeat message to win over new and existing customers. The three narratives all feature heroic individuals from history. 

They are referred to as “hosts” in the video, but they are the innkeepers. When describing these items, the animation video production team uses friendly 2D human models, incredible animation, and an appropriate soundtrack. The narration is also very professional. 

10. Slack – Work, Simplified: A Humorous 2D Animation Explainer Video

Slack’s chat, tools, files, and collaboration features are all accessible from a single interface, making it an ideal platform for streamlined communication. Watch as a man’s life gets simplified using Slack from the perspective of his animated avatar in this fantastic 2D video. 

The studio’s creative choices on the optimal framerate are intriguing. The same can be said about the character animation. Furthermore, the narration in this riveting commercial doesn’t explain the product’s functionality. The video is so nicely made that viewers may learn everything they need to know from simply watching it. 

11. Deloitte – Future of mobility: An Animated Video With a 3D Look

DELOITTE: Future of Mobility is an app that will significantly improve the quality of life for mobility managers, payment suppliers, and city planners. The software suggests the best user journey routes, maximizing comfort and efficiency. One of our favorite kinds of 2D animation is this. Though it appears 3D in space, the world is produced in 2D and 2.5D. 

Transitions between 2D and 3D animation are seamless and comprehensive. This CGI short shows the utopian future we all dream of. The voice acting is excellent, in addition to the eye-popping transitions. The video features two voiceovers: a male for the animated figure and a female for the story.

12. Time2Match: A 2D Animation Video for Amateur Athletes

Time2Match is a game-changing platform for amateur athletes. Users have complete control over their game schedules, stats, and rankings. The service provided here helps coordinate amateur tournaments. The animated video explains the new system. 

13. McDonald’s – Drive-Thru Car Free Day: A 2D Animation That’s Fun and Engaging

It’s hard to find someone who hasn’t heard of McDonald’s. On September 22, one of the world’s largest fast-food franchises helped spread the word about the annual World Car-Free Day event this year. McDonald’s restaurants in Brazil encouraged consumers to use the Drive-Thru despite the absence of automobiles. 

So, feel free to come on by your gigantic elephant, giant turtle, dinosaur, bicycle, or anything else you’ve got. The fact that even multi-national corporations rely on 2D animation for their video marketing needs is a testament to the medium’s success. 

The creative team at Le Cube has done an outstanding job, producing a work of art that can serve as a model for other animation studios. 

14. Microsoft Advantage: An Explainer Video About Data

The future is here, and it is data. In this video, the animation studio emphasizes this catchy slogan. This video shows IDG Agency’s work for their Microsoft advertising campaign. The company Microsoft is a massive name in history. 

This video presents Microsoft’s character and advantages through fantastic character animation and immersive environments. The same is true for this 2D animated video; it must leave a deep impression on its target audience. 

15. Google Cloud – Navigating AI: A Short 2D Animation With No Voiceover

It’s been said that “a picture is worth a thousand words.” It’s a typical English idiom that’s just as relevant today as ever. It’s also the most accurate interpretation of the point of this 2D animation. 

The production team uses solely 2D motion graphics techniques to inform and delight viewers without any voiceover. In a video that clocks in at under a minute, the fundamentals of the Google Cloud Platform may be conveyed to viewers. The aim is to make the sentences and words more straightforward to understand by Using beautiful patterns and illustrations. 

16. Miinto: A 2D Animation Video for Retail

Miinto is a retail platform that helps brick-and-mortar stores more easily connect with Internet clients. Miinto centralizes hundreds to thousands of brick-and-mortar shops to make shopping and selling a breeze for vendors and buyers. 

In approximately one minute, this vintage 2D animation video does a fantastic job of explaining the organization and its services. If your boutique will have an online presence, an animated explainer like this is a must. 

17. Price & Cost: A 2D Animation Explainer Video for Project-Based Businesses

Project-based enterprises can benefit significantly from using Price & Cost, a web-based tool that provides accurate cost estimates. Users will have complete command over all aspects of their organization, including:

• Finances
• Options
• Outcomes

The video overviews the tool's benefits—awe-inspiring design and motion graphics production in Illo. 

Whether a user interface or a 2D animated animation, they always create something new and exciting visuals. Look at how enjoyable this video is: the characters, the funny art, and the wonderful music will keep everyone watching. 

The design studio did a fantastic job with the circular interfaces and attention to detail on the accompanying diagram. 

18. Tempo: A 2D Animation Video for Cryptocurrency

Tempo is a system that facilitates swift and straightforward conversion between cryptocurrency and conventional currency. To spread the word about it, a 2D animated video introduces the blockchain company and its product. 

This demonstrates how an explainer video can pique viewers’ curiosity while providing enjoyable visual content. The 2D motion graphics animation perfectly complements Tempo's artwork and resources. The brief video features wonderful animated people and objects. 

19. Etsy Plus: A 2D Animation Video for E-Commerce

Excellent use of 2D animation to describe Etsy’s newest feature, Etsy Plus. This service will improve users' selling experience and increase their sales. The video does a great job of illustrating the key features. 

Each transition has a lot of texture work, and it all looks great. The animation studio did a great job with the animated characters and items. The excellent narration keeps listeners engaged. The video’s soundtrack, meanwhile, is fantastic. 

20. Uber: A Short 2D Animated Video

This short 2D animated video is called “Uber Digital Rider Snooze.” It depicts a man getting ready for the day, and the cat’s interactions with the man make the video more entertaining. 

The 2D motion visuals help make the video’s message clear and concise. Because of the lack of complexity, viewers won’t be diverted from the storyline. It’s a straightforward video, and it functions as such. And the cat is a great, unconventional suggestion, too. 

21. LittleFund: A 2D Animation Video for Financial Services

The goal of LittleFund is to make it easier for parents to put money aside for future kid-related items. The site lets users’ friends and relatives pitch in for their children’s ambitions. It aids individuals in controlling their finances and saving for the future. 

The LittleFund website’s brand assets were to good use by the 2D animation studio, which produced high-quality videos consistent with the company’s overall aesthetic. This video has a:

• Nice
• Breezy
• Revitalizing aesthetic

Attractive and engrossing sound effects draw listeners in. The script was expertly written, guaranteeing that the plot would interest the audience. 

22. Doctors in Italy: A 2D Animation Video for Tourism

Travelers and tourists who need medical care while in Italy have a new savior: doctors in Italy. The website is helpful for people who need to visit a doctor in Italy but prefer to communicate in English. 

The video encourages Italian medical professionals to join. This short 2D animated video aims to recruit all of Italy’s English-speaking medical professionals and form a group called “Doctors in Italy.” 

The team behind the explainer video did an excellent job of illustrating the points they wanted to make. Moreover, 2D motion graphics have effectively engaged and informed audiences in a compressed period. Prioritize the message over the logo. In this video, the startup needs to be presented right away. The brand is then shown to be the answer to the problem. 

23. TraQtion: A 2D Animation Video for Manufacturing

Manufacturing companies can benefit from TraQtion. It is a platform that allows users to track and manage compliance for their suppliers, products, and locations. Customers can exchange information with vendors and pass along any new developments. Not a single motion designer or animator that I know of has not seen this. 

This is a fantastic illustration of the power of 2D animation in describing the platform’s capabilities and functionality. Because of the seamless transitions, the audience can learn everything they need to know about the company and its products or services. It’s a great illustration of a 2D animated explainer video with entertaining character animations. 

24. Swiss Fin Lab: A Short 2D Animated Video About GDPR Compliance

The Swiss Fin Lab presents its product ZOA in this video. The new EU General Data Protection Regulation (GDPR) provides security for private information. Companies seeking to comply with the General Data Protection Regulation will find this platform invaluable. What’s more, ZOA grants people unfettered access to any information they’ve shared with:

• Businesses
• Government agencies
• Nonprofits

This short-animated video's 2D motion graphics and expert video editing are impressive. The great voice actor also did a fantastic job holding the audience’s attention. 

25. Audius: An Explainer Video for Decentralized Music

Audius is a massive, decentralized community for creators and listeners of music. Users with creative skills can now leverage the Audius network by uploading their assets to the decentralized platform and earning from their audience. 

Since Audius may be unfamiliar to some viewers, we made this entertaining and informative 2D animation to fill them in. Artists such as:

• Disc jockeys
• Guitarists
• Singers

Others from today’s popular music scenes are depicted in vibrant colors, and the animation style reflects this. 

26. Torrebio: A 2D Animation Video for Online Reputation

Torrebio is a decentralized system that facilitates establishing and maintaining a positive online identity in the business world. Those familiar with LinkedIn’s endorsement system and its ancillary features will find the Torrebio method intuitive. 

While other platforms may need help to provide Torrebio's solutions, this animated 2D video does just that. The explainer video team displayed originality and intelligence in producing such captivating content. Contributing to the overall success of the piece are as follows:

• Video’s music
• Artwork
• Animations
• Settings
• Special effects
• Script interpretation 

27. Amazon Smart Home: A 2D Animation Video for IoT

Amazon has always been on the cutting edge, making people’s daily lives easier. The Amazon Smart Home system is designed to provide an intelligent layer of functionality to the user’s existing home environment. As part of the Internet of Things, a “Smart Home” can connect to the electronics and systems in the home. 

A Captivating Introduction to the Smart Home World

Since only a select few may be familiar with the Smart Home system, Amazon has produced this video to introduce the concept to potential new customers. The narration in this 2D animated video about Amazon’s Smart Home features makes the material stand out and feel like an immersive experience. I do not doubt that anyone watching this incredible video is engrossed from beginning to end. 

28. Hootsuite: A 2D Animation Video with Cats

Hootsuite is an advanced system for managing social media. Users can have all their social media accounts in one place, including:

• Twitter
• Instagram
• Facebook
• YouTube
• LinkedIn

As shown in the Uber video, we used as an example the 14th most popular type of 2D animated video, and whimsical mascots or animated characters appear to be the current trend. These extras improve the video’s tone and vibe. This video’s vibrant colors and eye-catching graphics make it impossible to look away. 

29. Beam Wallet: A 2D Animation Video for Mobile Payments

Among UAE residents, Beam Wallet is the most popular mobile payment solution. The developers of Beam Wallet are now hoping to get the word out globally. Beam Wallet provides a 2D animated video to introduce the app’s capabilities and benefits to potential users. 

This fantastic video uses the Beam Wallet brand’s visual identity and assets. Clear, high-quality audio is paired with stunning visuals in this. Those familiar with the development of mobile wallets may find this 2D video about Beam Wallet informative and engaging. 

30. PatientMD: A 2D Animation Video for Telemedicine

When patients sign up for PatientMD, they can access their medical professionals anywhere. Patients can schedule appointments with their preferred doctors from anywhere worldwide using mobile phones, computers, or laptops. 

The video considers global health challenges today and proposes strategies to overcome them. Rather than wading through dry text or lifeless presentations, the PatientMD platform’s messages are given clearly and concisely with 2D animation. 

31. BetterCloud Animated SaaS Story Video

Managing SaaS security in today's digital landscape feels like an uphill battle. This 2D animated explainer video cleverly captures this struggle using relatable character animations and thought bubbles overflowing with various SaaS logos. The transition from past simplicity to present complexity sets the stage for BetterCloud's grand entrance. 

We loved how the video seamlessly integrates BetterCloud's UI demo, showcasing its functionality without overwhelming the viewer. The automated workflows and user-friendly interface promise relief for stressed-out admins. By highlighting Okta integration, the video reinforces BetterCloud's commitment to comprehensive security solutions for the modern workplace. 

32. Veeva 2D Animated Video

SiteVault is a platform for clinical trial sites to manage their studies and exchange information. This video shows how SiteVault enables better collaboration between sites and sponsors, freeing patient time. 

• Video Design: The video uses a clean, modern style with bright yellow and white colors. The graphics are simple but effective, with clean lines and bold fonts. The video's straightforward style emphasizes the platform's ease of use and efficiency. The graphics, fonts, colors, and overall animation style make it. 

• Animated Video for Brand Identity: Emphasizes the platform's benefits. The video effectively communicates its objective of highlighting SiteVault's ease of use and efficiency through its clean and modern design. 
• The consistent use of white and yellow color palette, along with bold fonts and clear graphics, creates a professional and engaging tone. By showing how SiteVault simplifies clinical trial management and fosters collaboration between sites and sponsors, the video effectively demonstrates how the platform contributes to efficient clinical trials, ultimately benefiting patients.

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Why Use 2D For Your Explainer Videos

Visual communication beats text. Traditional text instructions often need to be more transparent and easier to follow. Humans simply process visual information faster than text. A recent report showed that we retain roughly 10 percent of text-based information. 

In contrast, we keep about 95 percent of visual information when we watch it in video format. So, when you must convey the complex process of assembling a product like furniture, using visual media to tell the story helps customers immensely. They get a clear step-by-step guide.

There’s another reason to choose video over text: Attention spans are getting shorter and shorter. With the rise of TikTok and Instagram Reels, more and more people find short-form videos the most engaging social media content. So, you have to capture their attention quickly with captivating content, such as 2D product animations. 

Boost Engagement and Retention with 2D Explainer Videos

A significant reason to use 2D explainer videos? They grab and hold attention. By pairing visuals with an engaging narrative, 2D explainer videos activate auditory and visual memory, increasing the likelihood that viewers will retain the information presented. In short, these videos don’t just capture attention; they make the message stick.

Our approach to 2D videos builds on this concept by creating the “a-ha” moment. This is when viewers experience a flash of understanding or realization about the topic, boosting their connection to the message. 

Simplifying Complex Concepts

In industries ranging from technology to healthcare to finance, businesses often need to explain complex products, services, or concepts to their audiences. Animated explainer videos excel at breaking down these complicated ideas into straightforward, easy-to-follow visuals. Through clean design and focused messaging, 2D animations distill complex concepts to their essentials, helping audiences grasp them quickly and without confusion.

This simplicity is key to what makes 2D explainer videos so versatile. With the ability to distill intricate details into digestible information, these videos allow companies to convey essential ideas to their target audience efficiently. 

Enhancing Brand Trust and Recognition

When done well, 2D explainer videos can foster a sense of trust and familiarity with a brand. Character-driven visuals allow viewers to connect emotionally with the story, especially when the characters embody traits or face challenges that resonate with the audience’s experiences. This way, 2D explainer videos serve as a bridge, making brands feel more accessible, relatable, and trustworthy.

Cost-Effective Production 

Compared to live-action videos, 2D animation offers a much more budget-friendly option for businesses looking to produce high-quality content without breaking the bank. Live-action video production often requires:

• Expensive equipment
• Location rentals
• Actors
• Multiple production stages

In contrast, 2D video animation services can achieve the same or better results at a fraction of the cost.

Start a 3-day free trial with our product demo video service to take your content to the next level.

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6 Best Tips For Creating 2D Explainer Videos

1. Be Concise

Attention spans aren’t getting any longer, so conciseness is essential for any 2D explainer video. A video that tries to cover too much information risks overwhelming viewers and diluting its core message. To keep the content impactful, focus on a single topic or problem. 

Outline key points in the script and streamline the narrative so each second of the video counts. Aim for 1-2 minutes (or even shorter!), as engagement can drop off after the two-minute mark. We emphasize clarity by avoiding unnecessary details and sticking to the essentials. Maintaining a tight narrative that stays on track makes videos more likely to capture attention and leave a lasting impression. 

2. Use Simple, Relatable Visuals

Remember: simplicity > complexity. Avoiding excessive detail helps ensure that the visuals enhance, rather than overshadow, the message. Clean, uncluttered graphics make it easier for viewers to follow along, especially when explaining a complex subject. Characters that reflect the target audience’s needs, goals, or challenges add relatability and help viewers see themselves in the story, fostering a personal connection to the message. 

The visual style should serve the message, not vice versa. Focusing on clear visuals and relatable characters, we create videos that resonate emotionally while explaining complex concepts. This strategy ensures that each visual element adds meaning and supports the viewer’s journey toward an “a-ha” moment. 

3. Test and Refine for Impact

By gathering feedback from a sample audience, brands can identify areas for improvement before the final release. Feedback helps spot potential pacing, clarity, or tone issues, allowing for adjustments that make the video more engaging and effective. Testing may also reveal small details that need tweaking, such as adjusting animation speed or rephrasing parts of the script for better flow. 

4. Work with Moonb  

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results ,and make our clients happy! 

Choosing a 2D Explainer Video Company

Before you start looking for different animation studios for your explainer video, you must first understand what you need. 

• What message are you trying to convey through the video? 
• Who is your target audience? 
• What kind of style do you envision? 
• What is your budget and deadline? 

Answering these questions will give you a starting point and help you narrow your options. 

Experience and Portfolio: How Long Has the Company Made Explainer Videos?

The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you. Nevertheless, experience alone isn’t enough. 

You should also look at the company’s portfolio to see the range and quality of their work. This will give you a better sense of their creativity and ability to diversify their styles to fit different industries. Remember, your industry’s nuances can significantly impact how your video content should be presented. 

Client Reviews and Testimonials: What Are Other Clients Saying About the Company? 

Testimonials are powerful tools for assessing the reliability and professionalism of a company. They provide insights into the company’s work ethic, ability to meet deadlines, customer service quality, and willingness to go the extra mile for their clients. Read reviews on independent platforms or ask the company for references if they aren’t readily available. 

Customization and Personalization: Can the Company Tailor Your Explainer Video to Your Brand? 

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively. 

Comprehensive Services: What Other Video Services Does the Company Offer? 

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change. 

Communication and Collaboration: Will You Be Involved in the Video Creation Process? 

Throughout the video creation process, clear communication is key. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life. 

Value for Money: How Much Will the Explainer Video Cost? 

While it’s important not to compromise on quality, the price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices – they may not deliver the desired quality.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. Key features include:

• Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
• Weekly Strategy Calls: Regular check-ins to align with your goals
• Contract-Free, Full-Service Production: A flexible approach without long-term commitments

A Superior Video Solution

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our product demo video service to take your content to the next level.

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