19 Examples of Best Video Ads for Inspiration

The world of online marketing is constantly changing, but one thing remains constant: video ads work. Studies show that 83% of marketers say video ads help them reach their goals. Who wouldn't want to achieve their advertising goals? We all know that creating a video ad can be challenging, especially if you don't know where to start. How to Make a Commercial Video is a common question in this space. Exploring examples of the best video ads can spark inspiration for your project and jump-start your creative process.

Moonb’s educational video production services explain complex ideas in a simple, relatable way. So, if you want to elevate your next marketing campaign, let us help you achieve your goals with engaging video content. 

19 Examples Of Best Video Ads For Inspiration

1. Animated Video Ads by Moonb

Moonb is a video marketing agency offering:

• Unlimited video-making 
• Editing subscriptions

Its team includes:

• Senior motion designers
• Video editors
• Illustrators
• Creative directors

Animated Explainers

They use animation to explain software products better. Moonb has created several advertising videos using animations to help eCommerce better define their product offerings and relate to the audience in a much better way.

2. Sephora's Sugar Beauty Campaign

In a colourful stop-motion video, Sephora's sugar beauty campaign captured the attention of social media in 2021. This DIY YouTube video shows how to achieve a stunning makeup look at home. Sephora's goal is:

• To resonate with audiences 
• Subtly promote their products

Despite launching during COVID three years ago, the video is still relevant today, and many marketing lessons can be taken away from it.

3. Amazon Echo

This video displays a quick and concise global introduction to the 5th Gen model of the Amazon Echo. It effectively demonstrates the value of Echo through its:

• Impressive utility display 
• Seamless integration into customers’ busy lives

Amazon takes a bold approach by closing in on the item’s price, a feature often omitted in eCommerce videos but one customers may appreciate.

4. Raspberry Pi

Never underestimate the potential for transparency and interconnection. Understanding your target audience is key. This fantastic video flawlessly demonstrates both sides. 

The founder shares an incredible personal story that reveals the inspiration behind starting the company and talks directly to individuals who share similar experiences or parents who can relate to their childhood. While tugging at your heartstrings, this video shows how technology changes the world for the greater good.

5. Return and Earn

This animated eCommerce video is also a good example of an animated instructional video advertising. This explainer video provides a brief overview of businesses and their operations. 

The business also helps the environment by reusing waste materials and explains the benefits of returning the container after use. The first five seconds are for the attention seeker, and the informational content begins to let people know about the brand.

6. Local Express

The animated video commercial presents how their services convert your business into an online business and mentions the process they focus on. Local Express provides complete assistance in increasing your brand’s visibility. 

A laudable and clear voiceover reflects a higher engagement rate, and visually appealing content enables the business to:

• Attract more viewers 
• Increase brand awareness within the industry

7. ShitjaOnline

Shitja Online provides a platform for businesses to set up their business offline and online. Shitja offers multiple options and flexibilities to companies and individuals on how to grow their business using the online business platform. 

The animated video presents how to set up your business online by targeting individuals and groups. Attractive visuals and a clear voiceover allow viewers to learn everything about the brand and its offerings.

8. HevoFood App 

The HevoFood app presents business information, including the process of ordering food. The first five seconds grab the user’s attention by fulfilling the people’s needs. The app provides a platform for local businesses by delivering food to the consumer. 

The short and specific video content allows the audience to watch till the end, and the relevant information ensures engagement. The video has an effective voiceover that:

• Attracts people
• Delivers all the pertinent information

9. JIVO CHAT

Watching the Jivo chat commercial is the best way to understand the eCommerce explainer video for SaaS products because it includes all the relevant content that presents the benefits of using Jivo Chat for businesses. 

The video presents the brand as a solution by targeting B2B businesses and shows several advantages of using the product. Delivering all the essential things that a person should know takes a few seconds.

10. Worldline: Fraud Protection 

This fraud protection eCommerce explainer video uses smooth background music and presents a bit more informative content, which:

• Increases the video’s effectiveness 
• Develops the user’s trust in the brand

Worldline addresses a rising concern of online fraud. The first five seconds are attention-grabbing, encouraging the audience to watch the videos to the end.

11. OneFood

Have you ever thought about a video created using only white and green colors? If not so, then just watch this video. OneFood app provides a platform for local food supplier to sell their products. OneFood ensures providing quality food and connects users to multiple producers to deliver quality products to their users. 

The attractive visuals direct the audience to:

• Check the application 
• Experience the brand’s services

12. Matt Hodges Book

Another creative eCommerce video example presents how effectively videos can cover different domains. This eCommerce animated promotional video promotes the book Matt Hodges wrote. Videos effectively express all kinds of content:

• Engagingly 
• Attractively

The yellow background and highlighted texts engage the users to watch the videos until the end.

13. Samsung 

As much as we like to illustrate how effective video content isn’t always just about promoting something, bringing attention to your products remains a crucial part of:

• Effectively advertising your business 
• Ultimately generating conversions

Needless to say, ecommerce video ads can also excel at helping you:

• Garner interest in what you’re selling 
• Promote interest and action

Samsung Focus

This Samsung YouTube ad example revolves around one of their product’s key value propositions: how the phone can take photos effectively, no matter the day or the lighting. Taking a page from effective product videos, this ad quickly highlights a specific feature that sets this mobile device apart. 

It reinforces the positive impact that the feature will have on their potential customers’ lives, which has more benefits than the immediately obvious ones. Nowadays, most customers research a product online, comparing prices and features, and searching for offers.

Synergized Marketing

By synergizing your ecommerce video ads with your product videos and other elements of your overall marketing strategy, you can create a content weave that makes your offerings irresistible to potential customers.

14. The new AirPods Pro | Quiet the noise | Apple

Sometimes, it’s essential to have a focus in advertisements. A product may have four or five great marketable features, but the key to a successful ad campaign is knowing the one or two headliners. 

In this ad, Apple shows they understand that concept perfectly by honing in on the noise-canceling features of their new headphones using a brilliant visual metaphor.

15. Volvo: Say it, without saying it: XC60: The Parents

Parenting is stressful. Even if you’ve never had a child, everybody understands that babies are pretty vulnerable. This ad spends quite a bit of time showing the painstaking process of making your house safe for a baby, but the true brilliance of this ad is in what it doesn’t show. 

Advertising your car's safety features without showing most of them implies the effortlessness of their use, and Volvo pulls it off perfectly in this ad.

16. Hansgrohe

Let’s face it, advertising can often be a bit blunt. After all, it’s essential for companies spending tens of thousands of dollars to make sure their target audience understands what they’re trying to sell. Consumers are used to this, but it can often be pushy and cringeworthy. 

Hansgrohe and the DVI Group decided to take a different approach for this ad. Through thoughtful cinematography and clever direction, they showcase the sleek modern aesthetic of Hangrohe’s products without making it feel like an ad.

Everyday Feel

The subtle slice-of-life feel of this ad pairs perfectly with the everyday nature of the company’s product.

17. The Barber: a Lamborghini Christmas Story

The holiday season often sees advertisers exercise their storytelling capabilities in service to more charitable causes or cheer-filled campaigns. This product advertisement video example is no exception, featuring a small business father and his successful son who wants to help out. 

A story about advertising within an advertising video, this is an inspiring ad from a well-known luxury car brand.

18. Webflow: ‘We Have A Typo’

The dreaded TYPO is every designer’s nightmare. Swooping in to save the day is Webflow’s no-code solution to correcting simple typos, a solution which wouldn’t require involving Peter and the rest of the tech team,  as demonstrated in this ad. 

It illustrates an experience any marketer can identify with while adding humor and quirkiness to keep the viewer engaged. While making creative video ads for SaaS products can be difficult, a good rule of thumb would be to focus on simplifying technical or complex issues in a manner that also seems:

• Fun 
• Relatable

19. Chipotle: ‘Back to the Start’

Back to the Star is a compelling short film directed by Johnny Kelly. It narrates the journey of a farmer who transforms his traditional family farm into an industrial animal factory and then realizes the need for a more sustainable approach. The film, commissioned by Chipotle, underscores the importance of a sustainable food system. 

The soundtrack features Willie Nelson’s haunting rendition of Coldplay’s The Scientist, adding profound emotion to the narrative. The song in the ad is available for download on iTunes, with proceeds benefiting The Chipotle Cultivate Foundation.

Related Reading

• How Much is a 30-second Commercial
• How Long is the Average Commercial
• Financial Services Advertising
• How to Make an Advertising Video
• Mobile Video Advertising 
• Car Commercial
• Commercial Production Company
• Commercial Video Production Services
• How to Make a Commercial
• Animated Commercial

How Moonb Helps With Creating Video Ads

When it comes to video ads, Moonb isn’t just about making videos, we’re about crafting the video that gets people talking about your brand. We take a deep dive into your product or service, truly experiencing it to understand what makes it unique. 

From there, to develop creative, attention-grabbing concepts that resonate, we analyze your:

• Audience
• Market trends
• Competitive landscape

Strategic Storytelling

Our team blends strategic thinking with cinematic storytelling to produce visually stunning and emotionally compelling ads that:

• Captivate viewers 
• Drive real results

Smooth Collaboration for Stellar Video Ads

With seamless project management through Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service approach, we make the entire process:

• Smooth 
• Collaborative

Whether you need a bold, high-energy campaign or a sleek, sophisticated brand story, Moonb ensures your commercial ad stands out in a crowded market. Ready to elevate your brand’s presence? Let’s create something unforgettable together.

Related Reading

• How Long Can Youtube Ads Be
• Health Product Advertisements
• Automotive Video Advertising
• eCommerce Video Ads
• Contextual Video Advertising
• Storytelling Ads
• Digital Marketing Video Ads Examples
• Linkedin Video Ad Examples
• Commercial Advertisement Examples
• Creative Video Ads
• TV and YouTube Ads

6 Types Of Video Ad Formats You Can Use For Your Marketing

1. Pre-roll Ads: The Video Ad That Plays Before The Main Attraction

What are They?

Ever clicked on a video only to be met with an advert first? That's a pre-roll ad. These brief videos precede your chosen content and serve as a teaser.

Why Use Them?

Here's the catch: With pre-roll ads, you've got a captive audience. Viewers are already settled and ready to consume, making them more receptive to your message. It's an invaluable few seconds during which you can make a strong impression.

Strategic Insight

It's all about immediacy. You've got a limited window, typically 15 to 30 seconds, to grab attention. Use striking visuals and concise messaging, and always ensure your brand ethos shines from the outset. Even if users skip, they should leave with a brand memory.

2. Mid-roll Ads: The Commercial Break of Online Video

What are They?

Think of mid-roll ads as the online counterpart to TV commercial breaks. They interrupt the video at strategic points, the halfway mark.

Why Use Them?

The beauty of mid-roll ads is that they tap into viewers who are already engrossed. They're committed to the content, meaning they are less likely to abandon the video altogether.

Strategic Insight

This is your playground, but tread carefully. Your ad content should be contextually relevant to the main video, maintaining the viewer's interest. Steer clear of overtly sales-driven messages; aim for a narrative that adds value or entertains.

3. Post-roll Ads: The Video Ad That Plays After the Show

What are They?

Once the primary video wraps up, post-roll ads take the stage.

Why Use Them?

These ads bank on the viewer's just-concluded engagement. Having watched an entire video, they're likely in a receptive state, primed for further content.

Strategic Insight

Now's the time to be direct. Your viewer has stuck around. Reward them with compelling CTAs. For upcoming content, offer:

• Additional insights
• Exclusive deals
• Teasers 

Keep them hooked and eager for more.

4. In-stream Ads: The Speed Bumps of Streaming Video

What are They?

In-stream ads are like pit-stops within a longer video journey, embedded seamlessly into lengthier content pieces.

Why Use Them?

They're perfect for reaching audiences invested in longer formats, such as tutorials or webinars.

Strategic Insight

Consistency is key. Ensure your in-stream ad complements the primary video in tone, style, and messaging. It should feel like a natural extension, not an unwelcome interruption.

5. Native Video Ads: The Chameleons of Online Advertising

What are They?

Camouflaged to match their platform, native video ads offer content that looks and feels organic, blurring the lines between

• Content 
• Advertisement

Why Use Them?

Their non-intrusive nature often leads to higher engagement rates. They don't sell. They:

• Inform
• Entertain
• Inspire

Strategic Insight

Do your homework. Understand the platform's tone, style, and user expectations. Craft content that doesn't just blend in but stands out for its:

• Quality 
• Relevance

6. Interactive Video Ads: The Engaging Video Ad Format

What are They?

Beyond mere viewing, these ads engage the audience with clickable elements, such as:

• Polls
• Forms
• Shoppable items

Why Use Them?

Engagement is the name of the game. Active participation often translates to:

• Better brand recall 
• Heightened interest

Strategic Insight

Balance is crucial. While interactivity can intrigue, overloading can overwhelm. Design with the user's experience in mind, ensuring each interactive element adds genuine value. For marketers eager to leave an indelible mark, understanding and harnessing the power of various video ad types can be a game-changer. 

With the right strategy, each video ad type can be a narrative masterpiece, echoing your brand's message in memorable ways. Marketers, let's not just make ads. Let's tell stories that resonate.

Tips To Succeed While Using Video Ads

Know Your Audience to Create Winning Video Ads

Every excellent video ad starts with a thorough understanding of the target audience. Before you hit record, learn:

• What your viewers care about
• What makes them tick
• Their preferences, challenges, and habits

When your video feels personal and relevant, people are far more likely to:

• Watch
• Engage
• Take action

Set Clear Goals for Your Video Ads

Before you even hit record, define what success looks like, if you are trying to:

• Boost brand awareness
• Generate leads
• Drive sales

A clear objective helps shape every part of your video, from the script to the visuals to your call to action.

Tell a Story That Resonates

People remember stories more than sales pitches. Instead of just listing features, wrap your message in a story that strikes an emotional chord. A good story can make your video unforgettable, whether it’s:

• Humor
• Inspiration
• Relatability

Keep It Short and Snappy

Less is more when it comes to video ads. Aim for 30 to 60 seconds if you can. Without losing your audience along the way, that short window is your sweet spot for:

• Grabbing attention
• Delivering your message
• Leaving an impression

Make It Mobile-Friendly

With so many people watching videos on their phones, mobile optimization is a must. Think:

• Vertical or square formats
• Big readable text
• Visuals that pop on smaller screens

It’s all about meeting your audience where they are.

Be Direct with Your Call to Action

Don’t leave your viewers wondering what to do next.  Include a clear and compelling call to action, whether it’s:

• “Shop Now” 
• “Learn More” 
• “Subscribe Today” 

The more direct and actionable, the better.

Track Performance and Keep Testing

Once your ad is live:

• Watch how it’s doing.
• Use analytics to measure views, clicks, conversions, whatever matches your goals. 
• Try A/B testing different versions to see which headlines, lengths, or CTAs perform best.
• Double down on what works.

Use SEO to Get Discovered

Optimizing your videos for search engines, like adding keywords:

• Titles
• Descriptions
• Tags

These can help them get found. A little SEO love can go a long way in driving organic traffic to your content.

Don’t Skimp on Production Quality

A strong message can fall flat if your video looks or sounds unprofessional. Invest in:

• Good lighting
• Crisp audio
• Clean editing

You can create polished, impactful videos that reflect your brand well on a budget.

Pick the Right Platforms

Not every video belongs on every platform. Tailor your content to fit where your audience hangs out, whether that’s:

• Instagram
• YouTube
  TikTok
• LinkedIn

Customize accordingly, each platform has its:

• Style
• Format
• Best practices

Related Reading

• Best Commercial Ads
• Instagram Video Ads Examples
• Animated Advertisements
• TV Commercial Production Companies
• Youtube Ads Agency
• TikTok Marketing Agencies
• Instagram Advertising Agencies

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Subscription Model

Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our educational video production services to take your content to the next level.