23 Creative & Engaging 30 Second Explainer Videos For Inspiration

Imagine this: You’ve just launched a new product or service and are ready to tell the world about it. But how do you break through the noise and get your target audience to notice your offering? If you’re like many of us, you’re probably thinking of making an explainer video to help. After all, research shows that 30-second explainer videos can help you get your audience’s attention and engage them with your message. They are short enough to hold viewers’ attention but long enough to cover the basic details of your offering. In this article, we’ll look at 30-second explainer videos and what makes them so valuable and effective. You’ll learn why they’re a go-to tool for marketers, how to make an explainer video that connects with your audience, and get some creative inspiration to help you craft your own unique, engaging 30-second explainer video.
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When crafting a unique and engaging 30-second explainer video, Moonb can help. Our explainer video production services can help you achieve your goals so you can create the perfect video to promote your business. 

What is an Explainer Video?

An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea compellingly and efficiently. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. 

Some even use these videos to advertise their product or service on Facebook or other social media websites. It’s short, it’s snappy, it’s engaging, and it can transform the way people connect with a product or service. That’s the power of an explainer video and why it is one of the most effective forms of video marketing content. 

It’s a success that’s based on real-world results. A 2020 study into the effectiveness of marketing video strategies found that 84% of consumers said an explainer video convinced them to buy a product or service. 

Embedding a compelling explainer video into a company website has been shown to boost conversion rates by up to 80%. It helps to explain why they are now the most popular form of marketing video, the number one choice for nearly three-quarters (73%) of marketers. 

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

23 Creative and Engaging 30 Second Explainer Videos

1. Moonb: The Video Marketing Agency That Creates Awesome Explainer Videos

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. Our team includes:

• Senior motion designers
• Video editors
• Illustrators
• Creative directors 

We use animations to explain software products better. Moonb has created several explainer videos using animations to help businesses better define their product offerings and relate to the audience in a much better way. 

2. VocalEyes: Create a Group and Start Collaborating Today! 

Ready to collaborate and co-create something innovative? Join VocalEyes, a community-organizing platform that helps you connect with various creative minds like you. Simply begins with:

• Creating a group
• Posting a topic of conversation
• Promoting your (business) community
• Asking members to start a conversation & share ideas about the topic

You can outsource projects with your group members and provide services in your capacities. It allows you to share your completed project for:

• Discovery
• Adaptation
• Replication

VocalEyes is a platform for those who see their ideas into action. This platform is best for communities like:

• Education
• Charity
• eCommerce businesses
• Housing associations
• Humanity groups
• Others

This video is a 30-second explainer video in motion graphics, which differs from the examples we have seen. It is a great idea to create an explainer video with the styling of motion graphics. 

3. Sphere WMS: A Solution for Inventory Control

If you are a manufacturing company, then inventory control and shipment must be crucial to your business, and if you are looking for a solution, Sphere WMS is here to help you. Sphere WMS is a warehouse management system that provides the services of:

• Efficient package pick up & delivery
• Package tracking through the web & smartphones
• Inbound & outbound inventory scanning support
• Automatic shipping to the courier
• Lading bills creation
• Shipping & receiving labels
• User control reporting generation and more

If you are a company that provides warehouse management services or any other management services, you can take inspiration from this 30-second explainer video example. 

4. EmployU: Helping People Find Jobs

EmployU is a nonprofit employment-empowering service that helps people find jobs with knowledge, potential, and skill sets. It is a one-stop solution offering:

• Adult employment
• Youth career
• Employment training
• Assessments 

The company is located in Florida but provides its services throughout the USA. It serves customers with:

• Virtual assistance
• Adult employment services
• Transition youth programs
• Vocational & psychological evaluations
• Ticket-to-work & C-WIP. 

If you need an electrifying idea for your business video, you can surely use this one for marketing. 

5. KeyRing: Keep Your Rewards Organized

Want to keep all of your reward cards together? Start using Key Ring, coupons, and rewards card holder. It holds all of your digital rewards together, so you don’t have to dig in your purse every time to search. You can link Key Ring to other digital wallets and keep your:

• Grocery store bonus cards
• Gym cards
• Pet store rewards
• Other coupons together 

This video is a combination of live-action and animation, which makes it attractive to watch and follow. You can use this creative idea to hook your customers through visuals. 

6. Ryan Webb: Construction Design and Building Services

Have you ever thought of reconstructing your house, building an extension, or a loft conversion? If yes, contact Ryan Webb, a construction design and building service that helps you make the architecture of your dreams. Hiring a contractor, engineer, architect, or builder and submitting a design to local real estate construction authorities can be challenging. 

Keeping a balanced communication between all can also take time and effort. So, to free you from all the headaches, Ryan Webb is here to do it all for you. You only have to pay for the build cost, and Ryan and his team will take care of the rest. It is a short 30-seconds explainer video that gave ideas to create interactive and innovative videos like this for our business. 

7. Care N Assist: Helping Families with Elderly Care

Suppose you are or have an elderly family member who needs care and assistance with food, medicine, and daily activities. In that case, you should need Care N Assist, an in-home caring service specialized in caring for grown and handicapped with illness & injury. 

The agency will send you a caretaker to assist you with:

• Bathing
• Dressing
• Toileting
• Medication
• Prepping meals
• Housekeeping
• Running errands and more

The video creatively demonstrates the agency’s motto and is an excellent example of a home service provider creating a promotional video for their business. 

8. Mentor Tech Group: Helping You Find the Right Training Vendors

It is a 2D animated 30-second explainer video by Mentor Tech Group that begins with an animated company logo. The video revolves around how the Mentor Tech Group helps you find your company's training and HR vendors. 

It tells that companies need experts who can handle the employee training and HR departments and excel as a successful company; you need specialized professionals & decision-makers to structure the business in a game-changing manner. 

9. Hayward Property Management: A Guide for Property Owners

You don't need a property manager if you are ready to sell, rent, or buy a property. Instead, you can do everything by yourself with the help of Hayward Property Management, a property management system that guides you with free rent market analysis and property consultation. This 30-second 2D animated explainer video is for those ready to dive into the water of real estate. 

You don't require a property manager to market your property, follow the loss rent, deal with legal requirements, and manage property maintenance. Hayward Property Management provides you with the services of local professionals who perform data analysis and suggest the best solution to your property queries. 

10. Statdash: A Status Tracking Dashboard for Your Company

Are you tired of asking your team members about their daily task status? Start using Statdash, a cloud-based status-tracking dashboard that you can use throughout your company or specific departments. Statdash is not just for employees or team members; you can add contractors and vendors for project updates and task status. 

In Statdash, you can:

• Create multiple dashboards
• Assign tasks priority & status
• Generate the dashboard template to duplicate it for new projects.
• Customize the priority of the critical project to prevent negligence.
• Many more

Empowering Teams and Stakeholders with Real-time Insights

Statdash sent a scheduled grouped email to all the dashboard members and reminded them to update their task status. You can even provide your clients and project stakeholders with access to the dashboard so that they will stay updated about the team and project’s progress. 

It is a captivating and straightforward whiteboard-animated 30-second explainer video and is quite an inspirational example for explainer video production. 

11. Ving: A Safety Training and Compliance Monitoring Station

Ving is a safety training and compliance monitoring station that helps your employees train effectively to enhance productivity. With the help of Ving, you can track and record the employee’s compliance and engagement with the company:

• Policies
• Culture
• Training

It tracks when and where the training has taken place and adds a layer of accountability to your staff. Ving features a library of thousands of topics across diverse industries, and you can find the appropriate training course for your employees and business. The ultimate goal is to keep your employees safe and productive. It helps you to endure your company’s:

• Culture
• Productivity

12. American Express Gold Card: The Explainer Video That Gets it Right

This explainer video features an image of the American Express Gold card at the beginning and end to properly brand the video and create a good impression in viewers' eyes. 

Keeping the theme constant but changing the scenes frequently ensures that most viewers will find the video fresh and engaging until the end. Most importantly, the video does a good job of showcasing the top benefits of the product.

13. Zoosk: A Great Example of Scriptwriting

This one owes its success primarily to great scriptwriting. Zoosk has used simple yet clever rhymes and playful animation to make the idea of trying their service appealing to the viewers. There’s no pushy call to action in the video. Instead, they give the viewers the impression that picking Zoosk over other dating apps is a wise choice. 

14. Call Me Out: A Celebrity Helps Sell the Message

It’s ingenious for the creators of this explainer video to use a celebrity like Mike Tompkins to sell their message correctly. They also use:

• Well-executed animation
• Decent motion work
• Gorgeous visuals
• Attention to detail

The best part? They can explain the benefits of their street safety app within just 30 seconds with the help of an engaging story that the viewers can relate to. 

15. Instapay: A Simple Approach to Your Explainer Video

Sometimes, you need to keep the message and its delivery as simple as possible; this explainer video is a nice example. Instapay hasn’t used any complex wording or fancy visuals for this one. Needless to say, this may not be the best approach for everyone, especially when it’s essential to capture the attention of potential customers. 

If you want to create an explainer video that will be used towards the end of your marketing funnel, it will deliver outstanding results. 

16. Nespresso: The Importance of Sound Effects

Sound effects are highly underrated, and this video proves it! They used sounds like sea waves and ice cubes, lightly clanking to make the viewers feel the relaxation they would enjoy. Of course, who doesn’t like the idea of enjoying iced coffee on a summer vacation? If you were wondering why they haven’t used a voiceover to deliver the message, it’s simply because they didn’t need any. 

The video's success has relied on its simplicity and appealing visuals. It can also be played wherever audio is not possible, and the visuals alone have to do all the heavy lifting, like in social media news feeds. Great idea, isn’t it? 

17. MYBOOKIE: Hooking the Audience with a Familiar Topic

MYBOOKIE is a betting app designed for those who want to experience the thrill of betting in Vegas, with Vegas odds, but can't be there. This explainer draws the audience in with a topic they know and love - American Football, and, after building hype, it explains how you can feel the same hype of betting on the games without leaving your sofa. 

In 30 seconds, the audience learns what the sport is, what the app provides, and how they can get it themselves. The use of images, video, and text further supplements this and gives extra emphasis to the voice-over. 

18. Shop In-Store or Online: An Explainer Video So Short It Fits in a 30-Second Commercial

If you’re unsure whether you can fit your message in a 30-second marketing video, look at how Ashley does it in half that time! Yes, you read that right. This furniture company quickly and succinctly reviews everything it offers in its in-person and online stores. 

So don’t go crazy thinking about your explainer script and how you will fit everything in a short time. Instead, focus on the crucial facts your audience needs to know to use your product or service successfully. 

19. Hellosign: A Short and Sweet Explainer Video with a Great CTA

Here’s another 30-second explainer video that does a great job with the CTA. Here, the company uses those few seconds to focus on one key advantage of the solution. This way, they can ensure their audience fully understands the message they’re trying to convey. 

At the same time, they generate curiosity and make the viewer wonder what else they can do with Hellosign. This is when including the CTA to encourage viewers to try it out “for free” seals the deal. There’s nothing more enticing than saving a few bucks, after all. 

20. PomVom: What Can You Say in 30 Seconds?

When you only have a few seconds to say your piece, you must choose what information to focus on. For this piece, we made a PomVom for our friends; we only needed a couple of sentences to convey what the solution is and what benefits it brings. It might sound like a little, but short pieces with key information are crucial to reaching and engaging your audience, with attention spans now being shorter than ever. 

If you still need to share more with your prospects, you could make an explainer video series of 30-second pieces! 

21. Caterpillar Jobsite Solutions: An Explainer Video That Builds Curiosity

In this fantastic 30-second explainer video, Caterpillar spotlighted a specific problem they can solve for their prospects. Something curious about this piece is how the company describes the impact of said problem in detail rather than specifying how they can help. 

With this strategy, they can generate curiosity about the potential solution and direct viewers to their website for more information. 

22. FedEx: A Customer-Friendly Explainer Video

FedEx is the world’s largest package delivery service, so it stands to reason that they take customer satisfaction very seriously. And a big part of that is clear communication with their customer base, which is why they’ve invested in animated explainer videos. Similar to regular ads, these videos are like product demos that help customers make the most of their services and offers. 

Using cute character animation, this video deftly and succinctly explains a common problem and how to fix it quickly, all in just thirty seconds. 

23. Gobble: How to Showcase Your Brand’s Personality

When showing off your brand’s personality, this animated character explainer video is one of the best B2B marketing videos we have seen. The fabulous folks at XPLAI make this startup explainer video for a meal kit startup called Gobble. 

This video goes above and beyond to make Gobble’s offering more exciting and engaging. The visuals stay true to the brand’s color scheme, giving the video a personal touch, which goes a long way toward building an emotional bond with customers.

Why Short Explainer Videos Like 30-Second Video Work Best

The standout advantages of 30-second explainer videos are fast, bright, and impactful. In an age where attention spans are shrinking and competition for viewers’ focus is fierce, these short videos deliver quick, memorable messages that engage audiences effectively. 

Attention Spans Are Limited

The average person’s attention span has dropped to 8 seconds, making it challenging to hold their interest for long. On platforms like Facebook, statistics show that most viewers only watch the first 30 seconds of a video. A short, punchy message aligns perfectly with this viewing behavior, ensuring your content gets seen and remembered.

Instant Impact

A well-crafted 30-second video delivers a message that is: 

• Bright and eye-catching: Visually engaging to grab attention immediately.
• Focused: Cuts straight to the core message without unnecessary details.
• Memorable: A clear, concise video reinforces your brand, leaving a strong impression. 

Perfect for Brand Awareness and Reinforcement

Short videos are excellent for brand reinforcement when the audience already knows and trusts your business. Whether it's reminding people about a promotion, showcasing a logo, or broadcasting a special announcement, 30 seconds is often all you need to keep your brand top-of-mind. 

Supports Other Marketing Efforts

Businesses often use 30-second videos as advert reminders—timely follow-ups to previously published campaigns. These videos can boost visibility for: 

• Discounts and special offers
• Event promotions (time, date, place)  
• Quick product announcements   

Short videos amplify the overall message and create consistency across platforms when integrated with more extensive campaigns.   

When 30-Second Videos Work Best

Short videos thrive when: 

• Your Audience Knows You: If you already have a loyal customer base, fans, or strong brand recognition, short videos are perfect for staying connected. For example, companies like Apple or Nike can share 30-second content because their audience is invested and eager to listen.
• The Message Is Simple: Quick commercials, straightforward announcements, or reminders are ideal for short videos. There’s no need for lengthy explanations—just clarity and impact.
• Social Media Trends Favor Brevity: Platforms like Instagram Reels, TikTok, and Facebook prioritize short-form content. Thirty-second videos align perfectly with these trends, increasing the chance of higher engagement and shares.   

When Short Videos Could Be a Mistake

While short videos are compelling, they’re not always the right solution, especially if your audience doesn’t already know or trust you.   

Building Trust Takes Time

If you’re targeting new audiences or launching your first video campaign, 30 seconds might not be enough. You need time to:    

• Introduce your business
• Address audience pain points
• Highlight the benefits of your product or service
• Include a compelling call to action   

Context Matters

Think of a 30-second video like greeting a friend. It works because the connection already exists. But a stranger needs an introduction, context, and a reason to care about your words. A longer video provides room for storytelling and relationship-building.  

Exceptions: When 30 Seconds Is Enough

Occasionally, a short, perfectly crafted message can accomplish everything in under 30 seconds. These rare exceptions require precise scripting, a deep understanding of the target audience, and clear, focused messaging.   

Longer Videos for New Audiences

Thirty-second videos work exceptionally well for brand reinforcement, quick announcements, and event promotions—particularly when your audience already knows and trusts you. Nevertheless, if you’re introducing yourself to a new market, longer videos are often necessary to:

• Build trust
• Provide value
• Inspire action  
  

For established brands, short explainer videos are a powerful tool for staying relevant and making an impact. For newcomers, consider 30-second videos as a follow-up, not an introduction. Always let your audience’s familiarity, needs, and message guide the length of your video content.   

Revolutionizing Video Production

Moonb is a video marketing agency offering:

• Unlimited video editing subscriptions.
• Seamless project management integration via Trello, Slack, and MS Teams.
• Weekly strategy calls for better collaboration.
• A contract-free, full-service production approach. 

Why Choose Moonb?

• A flexible, subscription-based model.
• Expertise in creating compelling video content.
• A superior alternative to traditional agencies, freelancers, or in-house teams.

Elevate Your Brand

Positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our product demo video service to take your content to the next level.

5 Best Tips For Creating 30-Second Explainer Videos

1. Brevity is Best

• The heart of a 30-second video lies in brevity and clarity: Every word matters, and every second counts. To create a punchy video, stick to 80-100 words. At a natural speaking pace, this word count ensures your video doesn’t feel rushed or cluttered. You must cut out the fluff and focus on your core message.
• Be Direct and Concise: Your script should immediately grab attention, clearly state the problem or message, and offer a solution without tangents. Focus on what the audience needs to hear rather than what you want.
• Simplify Your Ideas: Condense complex ideas into one clear takeaway. For example, focus on the key benefit that resonates most with your audience rather than listing ten benefits. While it can feel challenging, cutting down forces you to deliver a laser-focused, memorable message. After all, viewers are far more likely to fully engage with a short, streamlined video than abandon a longer, wordy one.   

2. Use Visuals to Enhance Your Message

A 30-second video doesn’t rely solely on words. You can amplify your message through visuals to save time, evoke emotions, and boost understanding. Combine Narration and Animation: Use visuals to support or replace verbal explanations. Show graphics, data, or visual metaphors that reinforce your message instantly. 

• Show, Don’t Tell: If you’re solving a problem, demonstrate it visually. For example, animations can highlight how your product works in just a few seconds. 
• Be Entertaining: Short videos thrive on entertainment. Use humor, energy, and dynamic visuals to capture attention and keep viewers engaged. Well-designed visuals add clarity and appeal while ensuring your message lands within 30 seconds.   

3. Plan Thoroughly with a Storyboard

Creating a tremendous 30-second video starts with meticulous planning. With such a short time limit, you can’t afford wasted seconds or filler content. A storyboard will help you stay focused and efficient.

• Frame-by-Frame Planning: Storyboards allow you to visualize every video's second and frame. This ensures you’re making the most of every shot while keeping the pacing tight and purposeful. 
• Script and Storyboard Synergy: Your script and visuals should work seamlessly together. Each second of narration should be matched with visuals that emphasize and support the key message. 
• Cut Ruthlessly: Review your storyboard to identify unnecessary frames or tangential points. If it doesn’t serve the main message, remove it. Every frame should have a job. Planning thoroughly avoids overshooting the 30-second mark or losing focus on your core message.   

4. Target the Right Audience

The success of a short explainer video hinges on understanding who you’re speaking to and what they need:

• Solve a Problem: Identify your audience’s pain points and position your product, service, or message as the solution. 
• Tailor Your Tone: Match your tone and style to your audience’s preferences. Whether it’s fun and quirky or professional and authoritative, speak their language.
• Focus on Benefits: Instead of overwhelming viewers with features, show how your offering improves their lives or solves a specific issue. By focusing on the audience’s wants and needs, you create a relevant, valuable, and engaging video—even in just 30 seconds.   

5. Collaborate with Professionals  

While this might sound cheeky, working with an experienced team like Moonb can make a difference. Professional video creators have the expertise to craft the perfect, tight, impactful script that conveys the right message in 30 seconds. 

• Design Engaging Visuals: Eye-catching animations, graphics, and visuals complement your message beautifully. 
• Follow Best Practices: Professionals ensure your video ticks all the boxes for success, from pacing to visuals to storytelling. A proven team like Moonb ensures you stay within the 30-second mark and deliver an explainer video that gets results and leaves your audience wanting more.   

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Choosing an Explainer Video Company

Define Your Goals for Choosing an Explainer Video Company

Before you vet different video creation agencies, you must know what you want to achieve. What message are you trying to convey through the video? Who is your target audience? What kind of style do you envision? What is your budget and deadline? Answering these questions will give you a starting point and help you narrow your options.

Experience Matters When Selecting an Explainer Video Company

A video company's experience determines its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother customer experience. Nevertheless, experience alone isn't enough. 

You should also examine the company's portfolio to see the range and quality of its work. This will give you a better sense of its creativity and ability to diversify its styles to suit different industries. Remember, your industry's nuances can significantly impact how your video content should be presented.

Client Reviews and Testimonials

Testimonials are powerful tools for assessing a company's reliability and professionalism. They provide insights into the company's work ethic, ability to meet deadlines, customer service quality, and willingness to go the extra mile for clients. Read reviews on independent platforms or ask the company for references if they aren't readily available.

Customization and Personalization

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively.

Comprehensive Services

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.

Communication and Collaboration

Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and collaborate to bring your vision to life.

Value for Money

While it's important not to compromise on quality, price should also be considered. The most expensive company could be better, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices—they may not deliver the desired quality.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

A 30-second explainer video does exactly what its name suggests: It explains something in 30 seconds (or thereabouts). These short videos are often animated but can be live-action or a mix of both. Thirty-second explainer videos get straight to the point, helping viewers quickly understand a product, service, or concept. Most importantly, they do this entertainingly, keeping audiences engaged. 

Why Use 30-Second Explainer Videos? 

The average human attention span is shrinking. People now have shorter attention spans than goldfish. Explainer videos are great at combating our shortening attention spans. Research shows that people will stay engaged with an explainer video for an average of 2 minutes and 54 seconds. That’s nearly three times longer than the typical 30-second video. 

Thirty-second explainer videos are great at combating our shortening attention spans. Research shows that people will stay engaged with an explainer video for an average of 2 minutes and 54 seconds. That’s nearly three times longer than the typical 30-second video. 

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