27 Best Animated Advertisements & Ideas to Inspire You
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Imagine staring at a blank screen, ready to make a commercial video promoting your business and boosting sales. You know you want to create an animated advertisement, but you aren’t sure how to start. That’s pretty normal. If you're wondering how to make a commercial video that grabs attention and drives results, you're in the right place. Animated advertisements can inspire, entertain, and provide a great way to connect with your audience and communicate your brand’s message. This article will help you create the perfect animated video for your next marketing campaign by providing examples, tips, and industry insight.
Moonb’s educational video production services can help you achieve your goals, like seeking the best animated advertisements and ideas to inspire you. Our team can turn your vision into a fun and engaging video that will resonate with your audience and set your business up for success.
27 Best Animated Advertisements & Ideas to Inspire You
1. Moonb: The Animated Advertisements Professionals
Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. Our team includes senior motion designers, video editors, illustrators, and creative directors who use animation to explain software products better. Moonb has created several storytelling ads using animations to help businesses better define their product offerings and relate to the audience in a much better way.
2. Summa Health’s Animated Ad
This 30-second animated commercial is an ideal example of how healthcare video advertising should be created. The video combines 2D animation and transitions to explain how Summa Health benefits you. In addition, there's a fun story recreating the role of a primary care physician. If you are into healthcare, this commercial is exactly what you need.
3. Oreo: Wonderfilled
What would happen if an Oreo is given to mean and scary characters like a vampire, a giant shark, or the big bad wolf? Now, if you listen carefully to the music, you will notice the famous song created by the Musician Owl City, especially for the brand.
This motion graphics commercial targets children and adults. With uniquely animated 2D cartoon characters and animation, the video looks as fun as the music. If your brand promotion is aimed at children, this can help you find the right jingle for your brand.
4. Slack: Work Simplified
How can a B2B company effectively showcase its product’s USP? Check out Slack, an excellent example of an animated advertisement that demonstrates how it simplifies professional tasks and makes life hassle-free.
Their videos have always portrayed a seamless sync between their brand colors, story, character movements, background music, and overall animation. This style has also been used by brands such as Asana, Freshworks, Rebrandly, etc., where they have smartly created videos and generated conversions.
5. Starbucks Coffee’s Animated Ad
Starbucks ads have always brought a smile to viewers’ faces, and this is just another piece of art they have created. The visually rich storytelling narrative of blending coffee from multiple origins is enough to evoke the audience’s senses and make them run to their favorite Starbucks! This video could inspire any brand to connect emotionally with its target audience.
6. McDonald's - Mobile App Launch
Nothing would work better than bringing together famous movie characters in a video ad and engaging viewers till the last moment. McDonald’s video has made the best use of animation and music within 35 seconds. On top of that, the ad brings joy with a message that you can enjoy meals anywhere with your loved ones just by using the McDonald’s mobile app.
The video successfully reached its target goals with a whopping 7 million app downloads within just two years of its launch. If you plan to launch your app or are stuck on how to promote it, something like this would work for your business.
7. Nike: Air Reinvented
Nike has never disappointed its audience when it comes to commercials. Something energetic about their video ads makes you explore the new collection. This aesthetically pleasing animated video shows its best sneaker designs of all time, along with the latest collection.
The music and cartoons change with every new display, making it look more appealing. The nostalgic video animation is the USP you can take as inspiration while introducing a new product to your target users.
8. Catch by Coca-Cola
The beverage giant has been using the theme of bear commercials since 1993. In the 2012 super bowl, the same polar bear returned with this iconic video titled ‘Catch’. The video highlights how different people have different experiences while enjoying their favorite cold drinks.
9. Nespresso on Ice: You are just a sip away
Nespresso video is another animated ad example making our list due to its catchy and compelling visuals. A summer commercial with stunning visuals and upbeat music that promotes the icy Nespresso beverage.
It showcases different people enjoying Nespresso on the ice at various places. ‘You are Just a Sip Away’ is the core idea of the video, crafted in a 2D animation style with smooth transitions. So, if you’re planning to promote your product subtly, get a similar short animated commercial created.
10. American Express
This amazing 45-second animated ad introduced the Career Campaign 2016 by American Express. The best part about this ad is its simple yet engaging video script combined with compelling animation to highlight the career opportunities at American Express.
This could be a remarkable example for brands looking to hire new employees. You can also consider this video promoting a digital solution or a service-based brand.
11. Samsung
Samsung is a global giant in consumer electronics. The video demonstrates Samsung CXL services using the flowing ball theme to present the data flows. The animated advert follows an infographic video style that effectively delivers key information, whereas the moving ball ensures better viewer engagement.
12. Whatsapp: End-to-End Encryption
WhatsApp has become our day-to-day communication tool. But there was a time when everyone was worried about the privacy of their conversations. So, WhatsApp launched an end-to-end encryption feature in 2016, and this isometric-style character video explains its functionality.
The animated ad begins with a short story of someone sharing her location with a friend without worrying about her chats being recorded. This awareness video fetched over 6 million views on YouTube alone and boosted WhatsApp’s brand identity. The visuals and story are the clear winners here!
13. SuccessCX
SuccessCX is a Zendesk Premier Partner that provides multiple IT solutions to help grow your business. Their animated ad demonstrates how the organization directs you to find a path using infographics and proper themes. The video has a unique theme for better brand storytelling and practical connections to large audience groups. So if you’re a technology startup wanting to promote your services, you can choose to create such creative videos to increase brand awareness.
14. Heylo
Heylo crisply showcases its coffee making machine's functionality and flagship features through this video. This animated commercial presents the benefits of using the machine, and how it delivers according to the instructions provided by the operator. The video has a clear voiceover that educates the audience, boosts product awareness, and helps increase conversion chances.
15. BOSCH
The video commercial representing BOSCH is fantastic. It’s a next-level creation with exceptional storytelling. Have you ever thought of exceptional storytelling without voiceover? Do you think making videos effective without a proper voiceover is possible?
Yes, this animated commercial is a perfect example that reflects the effectiveness of animated video content. The attractive visuals represent how BOSCH’s vision to make the future better by effectively connecting people.
16. Clever Devices
Efficient data solutions are crucial for public transportation. This promotional advertising video effectively demonstrates Clever Insights, a software designed to simplify ridership data management. The video's clear visuals and concise explanations make complex information easily digestible, leaving a lasting impression.
Clever Insights' intuitive dashboard and reporting features are highlighted, showing how the software streamlines data analysis and reporting for compliance. The video's focus on ease of use and time savings makes it a compelling example of presenting complex software engagingly.
17. PerkinElmer
PerkinElmer's innovative product presentation is genuinely remarkable. The clarity of the visuals, coupled with the dynamic animation style, makes even complex information accessible. Animated video commercials are a brilliant strategy for engaging viewers.
This impactful short video leaves a lasting impression. The strategic use of visuals and concise explanations makes the video informative and engaging. It's a prime example of how to effectively communicate complex scientific concepts in a short, memorable way.
18. Preno
Preno's marketing shines with its captivating visuals. Close-ups highlight the product's texture and appeal, creating a desire for the experience. The video's aesthetic is clean and modern, enhancing its overall impact. This is an excellent example of Video Advertising.
The concise storytelling is incredibly compelling. It leaves viewers wanting more, making it a perfect example of how to create impactful marketing. The video's pacing is excellent, leaving a lasting impression.
19. Siemens
Siemens' innovative approach to product demonstration immediately grabs attention. The video's crisp visuals and clever use of Video Animated Advertising effectively communicate complex technology in an easily understood way. A specific example of a well-executed visual element is demonstrating the product's functionality.
The narrative successfully simplifies technical details, making the product's capabilities accessible to a broader audience. This makes it a powerful example of communicating complex information effectively, leaving a lasting impression on viewers.
20. Renasant
Exceptional visuals immediately draw viewers into Renasant's world. The video's concise nature and focus on demonstrating practical application rather than listing features are smart strategies for SaaS Advertising. The video's effectiveness lies in its ability to connect with the audience on an emotional level, showcasing the product's value through relatable scenarios. This approach is both memorable and persuasive, leaving a lasting impression.
21. Atos
Compelling animated sequences illustrate how Atos tackles intricate IT challenges, utilizing an Advertising Explainer Video format. The visual storytelling effectively simplifies complex ideas, making them relatable to any viewer, while the concise voiceover elevates comprehension.
The video culminates by showcasing the advantageous result Atos delivers. It demonstrates the benefits of the solutions, emphasizing a key takeaway message. The animated format enhances recall and shareability. This sharp approach is memorable and impactful.
22. US Bank
US Bank's sophisticated 2D Branded Advertising Video immediately grabs attention. The video's concise messaging and unmistakable visual style effectively communicate essential information without overwhelming viewers.
A well-placed graphic enhances brand recognition. Strategic use of on-screen text overlays complements the visual narrative, guiding the viewer's focus and reinforcing the financial information. This streamlined approach ensures easy comprehension, which is crucial to effective financial communication.
23. Telia
Bright visuals immediately draw you in. Telia's video expertly uses everyday scenarios to highlight the value of its service. The clear, concise presentation makes complex information accessible.
Video Advertising for Mobile is brilliantly showcased. For example, a scene depicting a simplified workflow effectively communicates the ease of use. The result is a compelling advertisement that leaves a lasting impression.
24. CoreLogic
CoreLogic's video illustrates its capabilities using dynamic 3D Animated Advertising Video. The smooth, realistic animation style effectively communicates complex processes, making abstract concepts easily understandable.
The video's precision highlights CoreLogic's commitment to accuracy. It shows how the technology improves efficiency and provides clear, concise information, making it a great example of effective visual communication.
25. SurveyMonkey
SurveyMonkey's video powerfully communicates its value proposition. The straightforward demonstration of features is impressive, making the platform immediately understandable.
This is particularly relevant for small business advertising, given its focus on efficiency and ease of use. The video's concise nature is a strength. It avoids jargon and technical details, focusing on the core benefits. This approach is ideal for busy entrepreneurs who need quick, practical solutions.
26. Sun Life
Sun Life's video cleverly uses visuals to tell a story, leaving a lasting impact. The pacing is excellent, keeping viewers engaged from start to finish. It's a prime example of an Advertising video-branded campaign done right.
The video's modern aesthetic is both engaging and memorable. It effectively communicates the brand's message without being overly salesy, making it an excellent example of how to create a compelling advertisement.
27. VISA
VISA's video showcases a sophisticated approach to Video Advertising SaaS. The visuals are prominent, immediately grabbing attention and effectively conveying key information. The strategic use of concise visuals ensures the message resonates powerfully. Its impact is undeniable.
The video's efficiency is a testament to thoughtful planning and execution, resulting in a memorable and effective advertisement. This is a strong example of maximizing impact in a short format.
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How Moonb Helps With Animated Advertisements
Moonb specializes in creating high-quality animated ads that capture attention and drive engagement. By leveraging animation and motion graphics, Moonb brings brands to life with visually compelling content tailored to their unique identity. Whether you need a sleek, professional look or a more playful, dynamic style, Moonb ensures every ad aligns with your messaging and marketing goals.
A Strategic Approach to Ad Creation
The process begins with a deep understanding of your objectives. Moonb collaborates closely with clients to develop a strategic brief that outlines key messages and creative direction.
From there, the team crafts custom animations, kinetic typography, and smooth transitions that make your ad stand out. With seamless project management integration via Trello, Slack, and MS Teams, clients stay involved throughout the production process.
Advantages of Moonb's Flexible, Subscription-Based Model
One of Moonb’s most significant advantages is its flexible, subscription-based model. Unlike traditional agencies or in-house teams, Moonb offers a scalable, contract-free approach, making high-quality animated ads accessible without long-term commitments. Their expertise in post-production allows for quick updates, whether it’s swapping out a scene, adjusting messaging, or optimizing an advertisement for different platforms.
With Moonb, businesses gain a partner dedicated to producing engaging, high-impact animated ads while ensuring a smooth, collaborative experience from concept to final cut.
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Why Use Animations in Your Video Advertisements
Animated video production is a brilliant way to boost brand awareness. The engaging visuals and memorable storytelling elements of animation make it easier for viewers to recall your brand long after watching the ad. With animation, you can craft unique characters and custom visuals and even create entire brand worlds that stick in people’s minds.
Improve Engagement Rates Using Animation in Video Advertisements
It’s no secret that people love videos. But animated videos have an extra edge when it comes to viewer engagement. The incredible versatility of animation allows you to create dynamic, fast-paced, and visually engaging content, which are key to maintaining attention in a world whole of distractions.
Animated video ads can also be easily optimized for different platforms, allowing you to experiment with styles that resonate with specific audiences. Whether a colorful motion graphic on Instagram or a sleek 3D ad on YouTube, animation helps you tailor content to drive higher engagement rates.
Retain Viewers with Animated Video Ads
Viewers are likelier to remember ads that entertain, educate, or surprise them and animation excels in all three areas. With the right video animation style, you can simplify complex information into easy-to-digest visuals, making it more likely that viewers will retain the key message of your ad.
For instance, imagine a 3D animated explainer video showcasing how your product works by combining engaging visuals with clear narration, you leave a lasting impression that makes it easier for customers to recall and consider your brand when they’re ready to buy.
Drive Conversions with Animation in Video Advertisements
Animation has a unique ability to convert viewers into customers. By guiding your audience through a carefully crafted narrative or illustrating a product’s benefits visually compellingly, animated videos can effectively drive viewers to take action, whether that’s clicking a link, signing up, or making a purchase.
For example, explainer videos often use 2D animation or motion graphics to break down a product’s features, showing potential customers exactly why they need it. The clear, engaging visuals combined with a strong video call-to-action (CTA) can lead to significantly higher conversion rates than static ads.
Cut Costs with Animated Video Ads
Producing live-action video ads can be costly, including:
- Actors
- Locations
- Equipment
- Post-production
Animation advertising, on the other hand, offers a more cost-effective solution. While we admit animated video isn’t exactly cheap, you have more freedom and complete control over the production process, and there are fewer logistical challenges.
This often results in lower expenses. Even with more complex 3D animation, the long-term value of animated video production usually outweighs the upfront costs. Plus, animated videos are easier to update or modify as needed, making them a flexible asset for future campaigns.
Moonb: Seamless Corporate Video Production for Modern Brands
Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via:
- Trello
- Slack
- MS Teams
Weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams.
Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
How to Incorporate Video Into Your Marketing Strategy?
Before creating videos, establish a clear purpose for your video marketing strategy. Are you aiming to build brand awareness, increase conversions, or strengthen customer loyalty? Your goal will dictate the structure of your message, ensuring each video has a strong call to action and a strategic focus.
Know Your Audience
You need to understand where your audience consumes video content to make an impact. Are they active on:
- TikTok
- YouTube
Reels? Each platform has its own strengths and audience demographics. Identifying where your ideal customers spend their time helps you craft messaging that resonates and drives engagement.
Plan Your Content
Once you know your audience and platform, it’s time to outline your video’s direction. Write a script, plan your visuals, and anticipate editing needs.
A strong hook is essential to grab attention quickly, while a clear call to action ensures your viewers take the next step. Whether filming original footage or using stock media, having a detailed plan leads to a smoother production process and a more impactful final product.
Repurpose and Maximize Your Videos
Creating one video per platform isn’t necessary; savvy marketers know how to repurpose content.
Trim a long YouTube video into short-form clips for Instagram and TikTok, change background music to appeal to different demographics, or turn key moments into GIFs for newsletters. Maximizing each piece of content extends your reach while saving time and resources.
Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service
Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via:
- Trello
- Slack
- MS Teams
Weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams.
Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video.
Start a 3-day free trial with our corporate video services to take your content to the next level.
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