27 Best Animated Commercials To Inspire Yours

Picture this: You’re crafting a commercial video to promote your product or service. You’ve picked an engaging commercial video style, built your storyboard, and even designed some eye-catching visuals. When you share your animation with others, they’re bored. They don’t even want to watch the video to the end. If this scenario gives you pause, you’re not alone. Many businesses struggle to create engaging animated commercials that capture the audience's attention and keep them engaged. Understanding how to make commercial videos that truly resonate with your target audience is key to avoiding this pitfall. If you want to create an animated commercial that meets your goals, such as learning about the best animated commercials, you’re in the right place. This article will offer valuable insights to help you achieve your objectives.
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Moonb’s educational video production services can also help you reach your goals. With our experienced team, you can learn about the best animated commercials and create engaging videos to promote your business.

27 Best Animated Commercials to Inspire You

1. Animated Commercials By Moonb

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Moonb is a video marketing agency offering unlimited:

• Video-making 
• Editing subscriptions

Its team includes:

• Senior motion designers
• Video editors
• Illustrators, Creative directors

Product Animation

These team members use animation to explain software products better. Moonb has created several advertising videos using animations to help eCommerce better define their product offerings and relate to the audience in a much better way.

2. Google: Google Drive

Animated videos can turn complex ideas into easy-to-understand concepts; Google’s video is a perfect example. It uses 3D animation to visualize:

• How Google Drive works 
• How different types of files can be shared and organized

The distinctive Google colors make it pop, making a fairly abstract concept easy to grasp.

3. Apple: Every Product Carbon Neutral By 2030

Another excellent use case for animated marketing videos is:

• Company announcements 
• Product news

This motion graphics video by Apple uses a combination of:

• Animated text and illustrations
• Live-action footage
• Sound design

Environmental Animation

Animation is a powerful tool for conveying the abstract concept of Mother Nature holding the company accountable and Apple promising her its products will be carbon neutral by 2030.

4. Elevations Credit Union: How To Save Energy And Money

Whiteboard animation videos are an emerging trend that many video marketers are jumping on, and with good reason. Watching something be drawn and animated into life before your eyes:

• Is enthralling 
• Makes for compelling video content

This video from Elevations Credit Union shows how a product video can effectively use whiteboard animation.

5. Adidas: Run For The Oceans

This product animation video showcasing Adidas’ Run For The Oceans campaign featuring the Ultraboost Parley shoes adeptly employs a show-don’t-tell strategy. Instead of merely stating the shoes’ sustainability feature, which prevents 11 plastic bottles from reaching the oceans, the video vividly illustrates this impact through:

• Engaging animation 
• Immersive sound design

By avoiding verbal explanations, the video allows the product’s eco-friendly attribute to speak for itself. This approach transcends conventional product promotion, fostering an emotional connection between the audience and the brand’s commitment to sustainability.

6. Polaroid

The animated video for Polaroid is a perfect example, taking inspiration from their famous logo to create a:

• Colorful 
• Captivating experience

The video uses vibrant colors and graphic designs that echo the look and feel of the Polaroid logo. What’s interesting is that it doesn’t show any animation products. Instead, it relies on the power of the recognizable Polaroid logo and its bright colors to make a strong impression.

Indirect Promotion

This approach is like a magic trick. It grabs your attention and excites you without directly showing the product. It’s a crafty way of creating an impressive video without relying on constantly displaying the item being advertised.

7. The Better Sweater Just Got Better

Here’s another example from our best animated product marketing videos list. The Better Sweater is a clothing item crafted entirely from recycled materials; a detail highlighted in this animated product video using subtitles. These subtitles serve a dual purpose: 

• They make the video more understandable, especially for those who watch without sound. 
• They make it ideal for social media platforms where many silently view videos. 

The video focuses on the manufacturers’ dedication to environmental causes and their commitment to sustainability to a broader audience, especially those with similar environmental concerns.

8. Unilever: Every U Does Good

In this vibrant animated video, Unilever takes viewers on a colorful journey through its range of products while promoting its sustainable living program. What’s intriguing about this video is how it creatively showcases not just one but multiple product animation samples. Here, viewers get to see a bunch of Unilever items in action. 

Its unique sound design adds an extra layer of excitement to this video. The sound effects and music amplify the visual experience, making it more lively and captivating. This combination of visuals and sound creates a compelling narrative that supports Unilever’s commitment to sustainability while showcasing its diverse product lineup.

9. Vanmoof: Ride The Future

The VanMoof: Ride the Future video instantly grabs your attention with its sleek animation, showcasing the innovative aspects of the VanMoof bike. From the start, it highlights the bike’s cutting-edge features, like its:

• Hidden battery
• Speed display
• Theft protection system

These visual representations efficiently communicate what makes this bike unique without relying on words. It’s a standout example of product animation videos demonstrating a product’s features through visuals rather than verbal descriptions. The video’s flow is tailored in a way that would entice any bike enthusiast.

10. Just Gentle Cooking

To craft a harmonious product video, the Just Gentle Cooking product video animation combines:

• Animation 
• Live-action

By seamlessly blending these two visual elements, the video:

• Showcases the product 
• Addresses parents' concerns regarding the food they provide for their children

Parent-Focused Content

Parents worry a lot about what their kids eat. This video tries to help them feel better by giving helpful information in a comforting way. It talks about the food from the viewpoint of what parents worry about. This way, it teaches them about the product while making them feel more relaxed about what they’re feeding their children.

11. Slack’s Communication Without Chaos 

You must have encountered Slack at least once as a working professional. Right? This animated marketing video campaign by Slack has one goal, and that’s to eliminate the chaos in communication. This simple explainer video is minimal with:

• Flat colors
• A simple font design
• A well-thought-out video script

When we work remotely, we are bound to encounter miscommunications. This video connects well with the audience, perfectly describing their daily problems.

12. Coda Animated Product Promo Video

The current SaaS industry is booming with newer companies. Animated explainer videos have inevitably become one of the most effective product promotion methods. Coda, a Notion alternative, has created this beautiful explainer video on how a single tool can assist the hyper-collaborative world. 

The video style here is simple, mostly screen recordings and basic animations. With all these, Coda has created an excellent animated explainer video for their product.

13. Starbucks Animated Explainer Video

If you like coffee, you must know Starbucks. Their Why does Starbucks Blend Coffee? campaign is thoughtful and focuses on an idea-centric approach. It explains how the coffee blend works and how they have developed new coffee flavors through blending experimentation. 

Starbucks has used a simplistic 2D animation style for this video, with a great voice actor explaining the purpose of the video. This would be a unique idea for a 2D Animated marketing video.

15. Razer Naga Animated Promo Video

This video is a classic example of a 3D animated promo video. It checks all the boxes, from stunning animations to hyped-up music to keep viewers hooked. It also explains all the key features of the mouse. 

The technology and effects used in this promo video are on par with a full-featured movie. And if you didn’t notice, this is one of the few Animated videos without a voiceover in the background. 

16. Ahrefs Animated Product Overview

Understanding a product can be difficult sometimes. Creating an animated product overview video will clearly explain the product’s features and advantages to the audience. This Animated product overview video is based on 2D animation with colorful and cute little animations. 

This video begins with a problem often faced in the SEO industry, which makes the audience hook even better on the video.  

17.  Dropbox

This is another cool animated video that made it to our list. The Dropbox product video excels at catering to its audience while highlighting new features. Dropbox faces the challenge of maintaining its market share by innovating beyond its renowned file storage services. 

Most people familiar with Dropbox might not be aware of its other products and innovations. The animated video aims to bridge this gap by connecting with existing and potential users. Using futuristic visuals, the video promises ongoing innovation, appealing to the audience’s desire for cutting-edge solutions.

Visionary Connection

It seeks to establish a connection with viewers by showcasing a forward-thinking approach while assuring them of Dropbox’s commitment to continual improvement.

18. Paddle

Paddle, a financial company catering to SaaS businesses, stands out with a unique video style. Combining live-action with retro animations, the video aims to connect with overwhelmed viewers. This creative blend positions Paddle as a user-friendly solution, offering support through a:

• Visually engaging 
• Reassuring product video

Using nostalgia as a comforting tool, Paddle’s video promises simplicity in a complex landscape of online subscription-based businesses. By merging different visual elements, the video communicates the brand’s promise of simplicity amid the challenging landscape of running online businesses.

19. Agmatix

Agmatix effectively demonstrates the popular 3D animation style. As an agriculture technology company, they employ a unique backdrop, a table of food, to display their advanced software. This approach allows viewers to witness the product’s user interface and its practical application within a single shot, offering a comprehensive view. 

Agmatix cleverly merges the traditional saying of “putting food on the table” with innovative technology. This analogy creates a relatable link for their target audience within the agriculture industry. It’s strategic because many in this field might be wary of integrating technology.

Future Assurance

By aligning their innovative solutions with a familiar concept, Agmatix’s 3D animated product videos bridge the gap and build common ground, easing potential hesitations towards adopting their technology within the industry.

20. Headspace: Say Hello To Headspace

Explainer videos are one of the best use cases for animation, and this example from Headspace shows just what you can achieve in under two minutes. It uses 2D animation to help the viewer understand how the meditation app works. 

The cute and quirky characters and the pastel color scheme are all on brand, and the video feels engaging yet informative.

21. Samsung Knox Animated Campaign

Have you ever seen a whole explainer video for a tiny product feature? Samsung did that with Knox, a proprietary pre-installed app on Samsung smartphones. This explainer video well-narratedly explores the Knox app's use cases. 

The video style used here is 2D Animation with a beautiful and subtle color scheme. The video is made brilliantly, so much so that it compels a person to stop and watch it.

22. Amazon’s Super Simple Payment System: Amazon One 

This 1-minute animated video is to the point and shows precisely how Amazon One works. 

Whether shopping at a supermarket or getting a hot coffee at Starbucks, just the unique palm signature is enough to pay. This eliminates the need to carry a huge purse/wallet with cash or card. The animation style is aesthetically pleasing and has vibrant colors. 

Along with a great storyline, this animated marketing video explains Amazon One's use case to its audience beautifully and concisely.

23. Lyft Product Animated Video

LYFT just went all out with this animation product video. Nobody wants to hear a boring story without motivation, vision, or conclusion, right? LYFT also knows this, so they created a motivational video blended with an:

• Emotional 
• Optimistic touch

Buck directs the video. The story revolves around two innovative individuals who believe in bringing people together for environmental protection. The narrator explains their vision and beautifully narrates the idea of peer-to-peer sharing, eventually bringing people together.

Visual Harmony

With eye-catching visuals and a revolutionary tone, he video effectively conveys the message of peace and harmony with animation.

24. Netflix Animated Product Video

For those not accustomed to binge-watching on Netflix for hours, this animated business video series shows users how to set up Netflix on their TV. 

Using an illustrated user interface (UI) avoids copyright issues while giving the customer enough visual reference to complete the task. This animated product demo video series can be easily adjusted if the UI or titles change.

25. Nutrislice

The restaurant business is more demanding and challenging than anyone gives it credit for. Walking the tightrope of pleasing customers with quick service and excellent menu choices, while balancing:

• Cost 
• Quality

It’s not for the faint of heart. Companies like Nutrislice constantly innovate to lend a hand to those who need it, with clever solutions. For their animated explainer video, they used humor and levity to:

• Keep things light and 
• Get the audience on board

Customer Empathy

The story also demonstrates that they’re pretty familiar with:

• The challenges their customers face daily 
• How they’re here to help with their expertise

It shows the connection you can make with your target audience with the right animated video.

26. Surveymonkey

Converting leads into customers is a cause for celebration. But as just about anyone in the business world would warn you, keeping them is the next challenge. How do you know your customers are happy and eager to return? And if they don’t, why is that? Getting to know your customer base isn’t as easy as it sounds. 

After all, you can’t pound on their front door and ask them why they left. Surveys and polls are the best way to do this, but even this can be a hassle. That’s why SurveyMonkey cut its teeth in solving this problem for all sorts of businesses by making it easier and friendlier and innovating clever ways to get customers to share their feedback. 

Infographic Explanation

Using a simple but powerful infographic-style animated video, they explain how it all works quickly and easily.

27. Locus

Let’s talk logistics. Even those familiar with it will find it a dry, technical subject. And for those unfamiliar, how do you get their attention and interest and explain it in under a minute? Animation is one of those unique formats that can make just about any explanation interesting and entertaining. 

This B2B explainer video provides an engaging overview of Locus and neatly unpacks its advanced supply chain optimization solutions. With a visually appealing style, the video effectively communicates how Locus helps businesses:

• Streamline their logistics operations
• Improve efficiency
• Reduce costs

Related Reading

• How Much is a 30-second Commercial
• How Long is the Average Commercial
• Financial Services Advertising
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• Mobile Video Advertising 
• Car Commercial
• Commercial Production Company
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Why Moonb Is The Best Agency For Animated Commercials

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If you’re looking for animated commercials that work, the kind that make people stop scrolling, pay attention, and remember your brand. Moonb is hands-down the best agency for the job. Why? Because at Moonb, we don’t just make things look pretty. We make them strategic. We start every project by digging deep into your brand, product, and audience. 

We take the time to experience your offering ourselves, so we can create content that doesn’t just tell, it connects. Our goal? To get your audience excited about what you do. And here’s where we shine: the process. 

Seamless Integration

Working with Moonb feels more like teaming up with an in-house creative squad than hiring a traditional agency. We integrate seamlessly with your workflow, whether you live on:

• Trello
• Slack
• MS Teams

Weekly strategy calls keep everything aligned, and because we operate on a flexible, subscription-based model, you’re not stuck in any long-term contracts. You just get the content you need, when you need it. Unlike freelancers who may lack consistency, or in-house teams that can get stretched thin, we’re laser-focused on one thing: making high-impact video content that elevates your brand.

Creative Production

From brainstorming fresh, attention-grabbing ideas to delivering polished, professional animation, Moonb brings both the creative spark and the production muscle. So if you want animated commercials that don’t just fill space but move the needle, you’re in the right place. Try us with a 3-day free trial and see what Moonb can do for your brand.

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Why Use Animated Videos For Your Commercials

Make Complicated Things Simple

Animation is a dynamic solution for breaking down complex ideas into digestible bites. We don’t all process information the same way; by using animation, you can:

• Avoid using large pieces of text 
• Make it more appealing to your audience

This will allow you to tell your audience complex information and broad ideas more straightforwardly. Animation will make the content more memorable to viewers and encourage them to learn more about what your business does. 

Reach a Larger Audience

Animation is a versatile tool for reaching a broader audience. With its fun and highly creative look, they appeal to:

• Adults 
• Children

Creating an animation to attract a larger audience can make your company stand out. You can create something memorable that will entice your audience to share your post on their timelines.

Cost-Effective

Using animation can help you cut the cost of creating an in-person video. Whereas creating complex animations will cost you more, you would save money as you won't pay to have it:

• Filmed
• Edited
• Crewed

If you wanted to change something in the video, whether it be the voiceover or information shown in the video, you wouldn't need to reshoot the video; you'd only need to edit your existing animation file.

Timeless

With marketing videos, you can use an individual who has a significant amount of star power to represent or become the face of your brand. This can also limit the run of the video during your campaign if their star power starts to die down. This could be for multiple reasons, such as:

• Their career-ending 
• Bad press

With animation, you can create a timeless video that can be reposted at different stages of your business strategy. Your animated campaigns are more likely to:

• Be shared on social media platforms 
• Go far beyond the initial audience of your marketing campaign

Types of Animations to Use

Captivating 3D Product Animation Videos

Many brands and businesses create product animation videos using CG or 3D animation. These videos use computer-generated imagery to showcase a product, which is useful when a product design does not yet exist or the scenes are too complicated to recreate in real life. 

CGI sequences can achieve your product's detailed, often photo-real or hyper-real (not quite photo-real but realistic looking) visualization to ensure it stands out. With CG modeling, highly detailed complex CG assets can be created and viewed from any angle (or even multiple angles), with:

• Flexible lighting
• On any background

Technical Showcase

It’s also possible to highlight specific technical key features of a product in high detail, such as liquids and particle systems, to demonstrate key features of the product (a soft drinks brand that wants to promote a particular new flavor they are launching by simulating a burst of liquid exploding out of a can that you get from drinking the client’s latest product), by specialist digital artists who work in these areas. 

3D product animation videos are perfect for promoting a product that is about to be launched, or promotional campaigns on:

• Websites
• TV advertising
• Product launches
• Billboards
• Digital signage 
• Sports venues

Engaging 2D Product Animation Videos

2D product animation videos provide a fun, colorful, and captivating visual representation of your product. 2D animation was historically used to create many animated cartoon series we watched as children, and it’s still a very popular visual way to develop character-focused animated sequences. 

Working in 2D allows you to take any 2D hand-drawn illustration style and further animate it to create a unique visual style. 2D animation is often created using digital vectors in packages such as Adobe After Effects or hand-drawn frames digitized and composited back together to make a moving image sequence.

Hand-Drawn Messaging 

The main difference with 2D animation is that it’s predominantly all hand-animated to communicate a:

• Product message 
• Visual effect

Less realistic than its 3D counterpart, 2D can give you a great sales tool that can be created quickly and effectively, and enhanced with:

• Background music
• Sound effects
• Voice-overs

Digital Promotion

A 2D product animation video is great for advertising on most digital platforms. It is ideal for:

• Product demos
• Social media channels
• Promotional campaigns
• Corporate animated introductions
• Highlighting new products coming to the market

Attention-Grabbing Motion Graphics Product Animation Videos

To draw attention to a product or to explain a concept or story within your video, motion graphics videos are created by overlaying still or animated images with moving graphics in the form of:

• Text
• Visual effects
• Images 

As they are less complex than 2D or 3D animation, motion graphics videos are generally quicker and cheaper to produce. Motion graphics provide an alternative to complex animations, allowing you to take still frames or live-action footage and overlay them with:

• Animated graphics
• Titles
• Moving effects

Narrative Graphics

Motion graphics can be added to 3D animated video backgrounds to provide a narrative to the project. For videos that may be at risk of being viewed as boring (think health and safety or corporate talking heads videos), motion graphics can:

• Add brand identity to the production 
• Become more interesting and engaging with vibrant and interesting graphics 
• Look more professional

Related Reading

• How Much is a 30-second Commercial
• How Long is the Average Commercial
• Financial Services Advertising
• How to Make an Advertising Video
• Mobile Video Advertising 
• Car Commercial
• Commercial Production Company
• Commercial Video Production Services
• How to Make a Commercial

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Moonb is a video marketing agency that specializes in corporate video services. Our mission is to help businesses elevate their marketing and educational initiatives through our engaging video content. 

We offer seamless project management integration via:

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• Contract-free, full-service production approach

Moonb stands out as a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Strategic Partnership

Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

‍Start a 3-day free trial with our corporate video services to take your content to the next level.

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