What Is Automotive Video Advertising? Benefits, Use Cases, Tips & More

March 23, 2025

10 min 3 sec

Lorenzo Nicolini

CEO at Moonb

Imagine walking into a dealership with money, ready to make a purchase. You scan the lot, looking for the vehicle that catches your eye. You walk up to one and pop open the door. Inside, you see a video playing on the screen. It’s not just any video, though. A moment ago, this vehicle was just another car on the lot. Because automotive video advertising has a story to tell, and you're intrigued. This scenario plays out in real life and illustrates how powerful automotive video advertising can be. If you're looking for how to make a commercial video to promote vehicles or automotive services, the tips and insights in this article can help you achieve your goals. You'll learn about automotive video advertising, its benefits, use cases, and more.

Moonb's educational video production services can help simplify the process of making automotive video advertisements. Our helpful team will guide you through every step so you achieve your goals efficiently.

What is Automotive Video Advertising?

People Working - Automotive Video Advertising

Automotive video advertising brings cars to life through engaging, dynamic visuals. Instead of relying on static images or lengthy descriptions, video ads capture attention quickly whether it’s:

A sleek showcase of a new model
A virtual test drive
An in-depth look at a vehicle’s features

For dealerships, video marketing is a game-changer. It’s a way to highlight inventory, build excitement, and connect with potential buyers in an immersive and persuasive way. Well-crafted automotive ads can boost website traffic, improve SEO rankings, and enhance social media engagement, making them a must-have tool for modern car sales.

Brand Building

Beyond selling cars, automotive video advertising strengthens brand identity. Whether you’re promoting a dealership, a specific vehicle, or an auto service, the correct video can:

Establish trust
Convey expertise
Leave a lasting impression on your audience

How Does Moonb Help With Automotive Video Advertising?

Moonb brings a fresh and dynamic approach to automotive video advertising, helping brands craft high-impact, visually compelling content that drives engagement. Whether you're launching a new vehicle, promoting a dealership, or showcasing innovative auto tech, we blend creativity with strategy to deliver videos that captivate your audience.

Our team specializes in animation and motion graphics, allowing us to highlight key features in an engaging, easy-to-digest way. We tailor every frame, from sleek, high-energy car ads to detailed explainer videos on automotive technology, to align with your brand’s personality. We start by understanding your goals, then craft a script and storyboard that ensures precise, compelling messaging.

Collaboration is key at Moonb. Offering weekly strategy calls to keep projects on track, we integrate seamlessly with your team through:

Trello
Slack
MS Teams

Our contract-free, subscription-based model provides the flexibility you need to scale campaigns efficiently.

With expertise in post-production, we make it easy to tweak, update, or optimize your videos for different platforms. Whether it’s adjusting pacing, refining the voiceover, or incorporating last-minute changes, we ensure your automotive ads stay:

Fresh
Relevant
Ready to make an impact

Benefits of Automotive Video Advertising For Dealers

Man Shooting Video - Automotive Video Advertising

Video captures attention like no other medium. Studies show that people engage with video content 95% more than text. Video appeals to both sight and sound, immersing the viewer into an engaging experience. This is especially important in automotive advertising because many buyers thoroughly research their next vehicle before purchasing.

By creating a video that showcases a vehicle’s features and benefits, you can communicate the unique selling points of a vehicle more effectively than any other form of communication. As a result, consumers are more likely to remember the features and benefits of a vehicle and consider it when making a purchase decision.

Video Helps to Land Consumers on a Specific Vehicle

Video marketing can be an effective way to attract consumers to a specific vehicle your dealership has in stock. By creating a video that showcases the vehicle, you can generate interest and excitement around it. This can attract consumers who may not have considered it before and increase the likelihood of purchase.

Targeted Features

A video highlighting a car’s advanced safety features or fuel efficiency can attract consumers who prioritize those features in purchasing. While one that emphasizes performance or utility features can do the same. Every buyer has different hot buttons.

Most will provide a clue in their initial inquiry. You can tailor your video to their specific needs or wants.

Video Enhances the Dealership’s Brand

Video can also be a powerful tool to enhance your brand. You can build trust and credibility with consumers before they ever set foot on the physical lot by creating high-quality videos that showcase:

Your dealership’s values
Commitment to customer service
Unique selling proposition

Dealer Differentiation

A video can also help differentiate your dealership from competitors by highlighting:

Its unique strengths
What it has to offer over and above the competition

This helps the customer decide why they should buy from you compared to competitors.

Video Increases the Dealership’s Website SEO Organic Ranking

Video can also help increase your dealership’s SEO organic ranking. Google and other search engines favor websites that produce video content. Incorporating video into your website can help:

Improve SEO
Increase its visibility in search engine results pages.

This can help attract more organic traffic to the website and increase the likelihood of generating leads and sales without the additional expense of PPC ad spend.

Video Begins the Mental Ownership Process Online

Besides landing a customer on a specific vehicle, video can create emotional attachment and a sense of mental ownership. By showcasing a vehicle's unique features and benefits and highlighting how it can enhance a consumer’s lifestyle, a video can evoke an emotional response to the point where a viewer can envision the car in their driveway, driving it to work, road trips, etc.

This emotional attachment can be a powerful motivator for consumers when purchasing. A video that showcases a car’s ability to create memorable experiences with family and friends can tap into the viewer’s emotional desires and make them more likely to consider that vehicle.

Video Partnership

Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via:

Trello
Slack
MS Teams
Weekly strategy calls
A contract-free, full-service production approach

Moonb stands out as a superior alternative to:

Traditional video agencies
Freelancers
In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level with our corporate video services.

Video Advertising Use Cases for the Automotive Industry

Boost Customer Knowledge with Tutorials or How-To Videos

Today's vehicles are way more advanced than just five years ago. They come with complex dashboard displays and software that lets you control all sorts of features. But here’s the catch: many of these features go unused because people either:

Don’t know they exist, or
Aren’t sure how to use them

That’s where tutorial videos come in. They’re a great way to show customers how to make the most of their vehicles. These kinds of videos are super popular on YouTube because people often search for them and share them with others. Here are a few tutorial ideas to get you started:

How to change your tires
How to know when it's time to change your engine oil
How to prepare your car for a trade-in appraisal
How to change your windshield wipers
These videos can help your customers use their cars more effectively and keep them coming back for more helpful tips

Build Trust with Customer Testimonials

Let’s be honest. People can be skeptical about a brand that's all about self-praise. If another customer shares their positive experience on camera, that skepticism may fade away. Having a customer share their positive experience on camera builds trust. It's not a direct sales pitch or some anonymous review. It's a real person vouching for your brand.

Powerful Testimonials

This is crucial since buying a car is usually one of the most significant purchases people make. To get the most impactful testimonials, ask your customers specific questions like:

What did you enjoy about shopping at our dealership?
How did you find our sales team?
What challenges did you face, and how did we help you?
Why would you recommend us?

This approach encourages customers to provide meaningful feedback that can sway potential buyers who might be uncertain about where to shop or what to choose for their next vehicle.

Show Off Your Inventory with a Video Tour of Your Cars

Photos of your cars are great for showcasing your inventory online, but videos take it up a notch. They show customers you’re willing to go the extra mile, and videos leave a more lasting impression than photos alone.

Spread the Word About Sales Events With Video

Got a special event or sale? A video is the perfect way to spread the word. People remember video content much better than just plain text.

Help Customers Get to Know Your Staff With Meet the Staff Videos

Many avoid visiting dealerships in person because they’re uncomfortable with face-to-face interactions. Help ease their nerves by letting them get to know your staff beforehand.

While Meet the Staff pages are helpful, videos offer an even better introduction. They allow customers to get familiar with your team before entering.

Keep Customers Coming Back with Tips and Valuable Information

Creating valuable content for your dealership keeps customers returning to your website and boosts your SEO. It demonstrates to customers and search engines that you're a trusted automotive expert. Here are some video ideas to help you get started:

Managing your credit score
Preparing your car for a trade-in
Coupes vs. sedans vs. SUVs
Finding the right vehicle for your daily needs

Give Customers a Glimpse of Your Dealership with a Video Tour

A video tour of your dealership helps customers feel more at ease when they visit in person. It also offers a fun way to highlight your brand's personality and creativity.

4 Best Practices For Effective Automotive Video Advertising

Man Working - Automotive Video Advertising

1. Set Goals for Your Automotive Video Campaign

Your video production should follow a strategic framework with clearly defined objectives. Start by outlining your video goals, and consider the following:

Audience
Distribution channels
Video formats

Only then should you get creative. This approach will help you create compelling automotive videos that engage audiences and drive results.

2. Know Your Audience

Successful marketing approaches are built on a thorough understanding of the target audience. When creating automotive videos, picture your ideal customer and consider these questions:

What do they want?
What are their pain points?
How can your products help?

Address these questions to develop detailed buyer personas. Use your findings to craft a compelling video narrative that resonates with your audience. Look for distribution channels that your target customers use. This will ensure your automotive videos reach the right people.

3. Choose the Right Channels and Format

Different automotive video formats serve distinct purposes. Short videos like those on TikTok and Instagram Reels are great for:

Entertaining your audience
Capturing their attention

These clips often lack the depth needed to convey detailed information about your products or services. Longer videos are ideal for comprehensive communications and establishing your authority in the automotive space. Use your audience's knowledge to determine which video types will deliver the information they seek.

4. Get Creative with Your Automotive Videos

Differentiating your automotive videos from the competition is vital. Video marketing is on the rise, which means your target audience is likely seeing content from various businesses in your niche. Employing creative storytelling techniques will help you stand out from the crowd and connect with your viewers personally.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Automotive video advertising is essentially using videos to promote automotive products and services. Car dealerships can use video to:

Market their brand
Promote vehicle inventory
Advertise services offered in their service department

Videos can appear on a dealership's:

Website
Social media pages
YouTube channel

They can also be used in email marketing and as part of a targeted digital auto campaign.

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Have Questions?

How successful is video marketing?

Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!

How much do marketing videos typically cost?

Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.

Is there a limit to revisions during the process?

There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.

How long does the marketing video production process take?

The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.

How long should my marketing video be?

For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.

Can you handle the entire process?

Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.

What does the onboarding process look like?

Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

Are there any refunds if I don't like the service?

If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.

How hard is it to cancel a subscription?

Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.

What Is Automotive Video Advertising? Benefits, Use Cases, Tips & More