21 Best Explainer Video Software For Making DIY Videos

Explainer videos are great for simplifying complex subjects. For instance, if you're launching a new product, an explainer video can help you tackle consumers’ inevitable questions about how the item works. By breaking down the details engagingly, an explainer video can help potential customers understand your product better and make informed decisions. If you're wondering how to make an explainer video, it starts with clear planning and the right tools. If you want to make an explainer video yourself, you'll need the right resources to make the process easier. In this case, we're talking about the best explainer video software to help you create your next DIY explainer video. This article will help you find the best tools for your project.
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Moonb also has a solution for making explainer videos that can help you skip the DIY process. Our corporate video services can create fully customized videos that fit your brand and target your audience without you having to lift a finger.

21 Best Explainer Video Software For Making DIY Videos

1. Moonb: Corporate Video Services with Seamless Integration

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

2. Vidgeos: An App for Creating Marketing Videos

Vidgeos is an app that helps users create videos for marketing purposes. Its tools allow you to create animation and videos. It is compatible with Mac and Windows platforms. It is one of the best apps for assisting users in: 

• Email marketing
• Up-sell video marketing
• Global marketing
• Selling videos
• Affiliate marketing
• Video publishing
• Live and interactive videos

Features 

• Vidgeos offers: Live countdown timers some text
  • Email opt-in forms 
  • Live interactive 
  • CTA buttons
• Its auto-translate feature helps you market worldwide in your desired language. It is simple, so users can easily use it. 
• Another unique feature of this app is the text language translation. You can edit your videos in real-time. 

Other great features are: 

• Audio editing
• Voice-over recording
• Slides option
• 24/7 customer support
• Innovative elements, etc

It is a hosting, animation, and video creation tool with modern technology. It helps users create engaging videos to customize and deliver the message according to the audience’s language, location, etc.

3. Biteable: Create Engaging Videos to Boost Marketing

Biteable software helps users create, edit, and market videos. It has a built-in template library that allows users to create videos and sell content quickly. Businesses can purchase it to boost their marketing and selling. 

Features: 

• You can choose your desired style and track, upload your content, convey your message, and promote it to your audience. It allows users to create high-quality videos quickly within minutes. 
• Users can access its library, which has over 85000 Shutterstock animations and clips. People can customize their photos and clips and easily modify them. 

Biteable makes video creation easy by providing a collection of eye-catching templates to users. Its features allow people to enrich their social media videos. Biteable is one of the best marketing video software for people seeking creative templates to create visually appealing designs.

4. Vimeo: Enhance Video Management and Collaboration

Vimeo is a tool that helps people in video distribution and video collaboration. It allows users to use the fastest, easily embeddable, highly customizable, ad-free player. The best thing about Vimeo is you can track who is watching your video from where and at which time with its advanced features. 

It helps increase collaboration with team members by sharing the work and quick coordination with the team. 

Features: 

• It assists users with: some text
  • Review tools
  • Collaboration
  • Post-production with password protection
  • Team collaboration
  • Pro-integration
• It has a:some text
  • Version history
  • Excellent video quality
  • Sufficient storage
  • Video management
  • Speed adjustments
  • Privacy settings and more. 
• Other prominent features are: some text
  • Worldwide distribution
  • Email marketing
  • Calls to action
  • Advanced stats
  • Google Analytics
  • Social sharing
  • Engagement graphs

Maximizing Video Marketing and Collaboration with Vimeo's Advanced Tools

Vimeo allows users to: 

• Enhance their marketing and monetization through its tools
• Customized players
• Lead generation
• Custom end screens
• Domain
• Geo-restrictions

The tool provides customer support for: 

• Cloud transcoding
• Simultaneous events
• Auto archiving, etc. 

Vimeo is ideal for: 

• Management
• Distribution
• Video collaboration

5. Hippo Video: Video Marketing Platform with Personalization

Hippo Video is a video marketing platform that assists users with its distribution and personalization. It offers services like: 

• ABM & video selling
• Email campaigns
• Hosting
• Support
• Success

Hippo Video helps businesses in their video projects, and you can use it to enhance your email campaigns, sales, and marketing. They have the best customer support, so Hippo Video is an ideal business marketing platform.

Features: 

• You can embed or export videos: some text
  • To the website
  • Vimeo
  • YouTube
  • Google Drive
  • Social media networks
• Edit and create videos with its: some text
  • Editing features like:some text
    • Add
    • Crop
    • Cut
    • Trim
  • Professional features: some text
    • Narrate over
    • Background music
    • Unlimited tracks
• It shows the analytics of user views and real-time engagement graphs. 
• Users can host their videos through its cloud services, which are secured with the best privacy. 
• You can use it for: some text
  • Smart integrations
  • Marketplace integrations
  • Organizing videos under categories
  • Guest Recording
• Users can use its feature for strong privacy by sharing and securing their content with passwords and setting the expiry for their video link. 

Hippo Video is one of the best tools that helps users understand analytics and assists in video distribution with excellent customer support.

6. Animaker: Video Software with Six Animation Styles

Animaker is a famous video marketing software that helps users utilize its 6 video styles. You can create various animated videos by using its video styles. People can use this software easily because of its simple features like: 

• Drag-drop
• Click-choose
• Edit
• Play

Many multinational companies are clients of Animaker, such as: 

• Pepsi
• Walmart
• Uber
• CISCO
• Dell
• FedEx
• Verizon
• Google, etc. 

Enhancing Video Marketing with Animaker's Versatile Animation and Collaboration Tools

Features: 

Animaker allows users to enhance their videos with styles, i.e.: 

• Typography
• 2.5D
• Whiteboard
• Handcraft
• Infographics
• 2D

It has the most extensive animated collection of: 

• Icons
• BGs
• Properties
• Animated characters, etc

Streamlining Multilingual Video Creation and Collaboration with Animaker

Assist users with RTL language: 

• Fonts
• Custom fonts
• Text support for over 50 languages

Its popular features help users perform multiple tasks efficiently, including: 

• An end-to-end visual solution
• In-app messenger
• File management
• Task management
• Multi-user collaboration 

Other prominent features of creative animations are: 

• Curve
• Multi-move
• Recording
• Transition effects
• Camera out
• Camera in

Undoubtedly, Animaker is one of the best video marketing software that helps large businesses enhance their video marketing.

7. Powtoon: Video Maker for Presentations and Marketing Videos

Powtoon is one of the best video marketing software that helps people efficiently produce top-notch presentations and videos. It is ideal for: 

• Educational purposes
• Personal work
• Office work

You can use Powtoon to create videos and engage, captivate, and explain your ideas to achieve your objectives. 

Boosting Presentations and Collaboration 

Features 

It allows users to use the features of: 

• Hierarchical view
• Screen sharing
• Offline presentation
• Image library
• Collaboration tools
• WYSIWYG editor
• Search functionality
• Customizable branding
• Data import and export

You can use Powtoon to explain, engage, and influence your viewers. Other useful features are: 

• Project templates
• Content management
• Video management
• Editing
• Communication management
• Project planning
• Drag-drop intuitively
• Two-factor authentication, etc. 

Excellent video marketing software that helps users in creating presentations instantly.

8. Filmora: User-Friendly Video Editing Software

Filmora is one of the top video marketing software for freshers. It allows users to use various: 

• Effects
• Customization
• Video styles

Filmora is preferred by people who don’t have enough time to understand the basics of video editing. People who are more focused on the result can use it to edit and create their videos. 

Simplifying Professional Video Editing for Beginners with Filmora’s Advanced Features

Features: 

Its prominent features are: 

• Video stabilization
• Advanced text editing
• Scene detection
• Split-screen
• 4K resolution editing support
• Audio equalizer
• Mosaic (blurriness)
• Color grading presets
• Tilt-shift, etc. 

Users can create their backgrounds through its features: 

• Social Import
• Frame-by-frame preview
• Speed control
• Chroma key, etc. 

Edit videos with an: 

• Audio mixer
• Noise removal
• Audio separation
• Screen recording
• GIF support

Filmora is an excellent video marketing software for people who don’t have prior experience in video editing.

9. Wideo: Create Animated Promo Videos with Built-In Templates

Wideo is a video marketing software that helps marketers easily create promo and marketing videos. It saves users time, as they can use built-in templates to create professional and engaging animated videos. The platform’s excellent functionality and features make it ideal for producing videos. 

Features: 

It has a library of over 80 built-in templates, animation speed control, a drag-drop interface, and more. Other beneficial features are: 

• Video embedding
• Scene templates
• Folder management
• Spell check
• Keyframe removal
• Object searching
• An upload button
• YouTube sharing and more

Verdict: Wideo is an ideal software for brands. It assists them in creating promo and marketing videos.

10. Vidyard: Online Video Platform for Business

Vidyard has become immensely popular in recent days. It is an online business platform that turns your viewers into customers. The best thing about this software is that it provides CRM tools that help users create their videos according to trends and store information and data in them.

It is an effective video marketing tool that assists users. Users can: 

• Download and upload videos compatible with browsers
• Customize their player
• Track video results

Elevating Video Marketing with Vidyard’s Analytics, CRM Tools, and Interactive Features

Features: 

You can: 

• Manage and create events
• Set playback speed as you wish
• Make your video more engaging

Vidyard users can create top-notch quality videos and engaging CTAs, and it provides incredible 4K support. It allows users to check the analytics data with its excellent insights and reporting. It has:

• Popup call to action
• Syndication
• Video collaboration
• Secure hosting

You can: 

• Multiple encoding rates
• Various players
• Multiple users
• Multiple accounts 

It offers: 

• Excellent CRM tools
• Video collaboration
• Various accounts
• 4K support

11. Viewbix: Improve Video Engagement and Analytics

It is a video interaction and analytics platform that enhances your results. The best thing about this platform is that it gives an overview of content and data, attracting video viewers to improve the audience experience. It helps businesses to communicate effectively with the audience and increase traffic. 

Features: 

It provides coupons and assists you in improving your mailing list. Users can work on: 

• Mobile devices
• Share photos
• Engage with the audience
• Directly link to the video player
• Add apps to their videos

It provides: 

• Analytics
• Integrated calls to action
• Cross-platform distribution

Viewbix is the best platform for viewing analytics and reaching broader audiences.

12. Wistia: Video Hosting Platform for Businesses

It is video software that offers users video hosting services. Wistia is a video marketing tool that allows users to: 

• Boost their video SEO
• Customize videos to improve their traffic
• Generate potential leads

This platform is perfect for businesses as it helps them: 

• Increase brand awareness
• Check analytics
• Track marketing performance

Enhancing Brand Awareness and Lead Generation

Features: 

Users can: 

• Easily share
• Embed videos
• View analytics
• Generate leads

Wistia is a customizable player that supports basic integrations and allows unlimited user access. Other prominent features: 

• Assist users in cross-device compatibility
• HD bandwidth detection
• Collaboration
• A/B testing
• SEO
• Viewing trends
• Creating CTAs

They can also utilize video heatmaps. Wistia is a platform that helps businesses improve their brand awareness.

13. Videoshop: Mobile Video Editing App

Videoshop is a video editing app that offers tools for video customization. This app is easily accessible on Android devices, iPads, and iPhones. The app provides various tools that help users use effects to enhance their videos. Users can download it for free. 

‍Features: 

Users can apply: 

• Filters
• Slow-motion
• Merge multiple clips
• Add voice-over animated titles
• Adjust the display
• Add stickers
• Select transitions
• Tilt-shift videos
• Create slideshows, etc. 

They can also add: 

• Subtitles sound effects
• Trim unwanted moments
• Integrate music, etc. 

It is an excellent video editing app for mobile users who want to customize their videos.

14. Shakr: Video Marketing Tool for Businesses

Shakr is a famous tool for video creation and editing. Businesses can use it to enrich their branding and marketing activities. It offers several features that help companies create excellent videos that increase their audience engagement and improve traffic. 

Features: 

Shakr provides: 

• Rights to the reseller
• Account managing
• Custom video designs
• Access to Shakr market
• Help in video marketing
• Creating digital signage videos with creativity

Its prominent features are: 

• Video duplication
• Brand overlay
• Privacy options
• Social media sharing
• Account management

Shakr is ideal for medium- and large-sized businesses and assists users with overlay branding and social media marketing.

15. Video Marketing Blaster: Exploit SEO to Rank Your Videos

Video Marketing Blaster has gained immense popularity. It is a platform that helps users improve their ranking and appear on Google’s first page without implementing SEO strategies and building backlinks. 

You can use it to boost your website’s traffic. It is easy to use and optimizes your search engine rankings. The best thing about this software is that it allows users to find keywords and features video details. 

Boosting YouTube Visibility and Organic Traffic

Features: 

You can easily create rightly optimized: 

• Descriptions
• Tags
• Titles

It helps users find keywords with excellent traffic. It will increase your organic traffic from YouTube and Google. This software’s SEO optimization tool: 

• Researches your competitors
• Find their videos’ weaknesses
• Competes with them automatically

It analyzes and generates the perfect tags, descriptions, and titles. This software is best because it is simple, compatible with Windows, and provides effective results.

16. LOVO AI: AI Video Editing Tools for Professional Quality

LOVO AI's all-in-one AI online video editor makes it easy for teams to work collaboratively on projects to produce professional quality videos. Over 1 million professionals and creators use LOVO to create videos for: 

• Training
• Marketing
• Sales
• Product
• Social media needs

This user-friendly platform is more than just a simple video editing tool. It offers: 

• A professional-grade AI voice generator with over 500+ voices in 100+ languages
• An auto subtitle generator that transcribes your videos with impressive speed and accuracy
• AI tools such as an art generator and scriptwriter

LOVO offers a free 14-day trial of their pro plan, after which you can continue with the free plan or upgrade to one of their paid plans.

17. StoryXpress: Video Software for Business Growth

StoryXpress is an end-to-end video platform for high-performing teams. The platform enables businesses to grow and expand using videos. StoryXpress is your go-to tool, whether: 

• Sending across video sales pitches
• Creating product demo videos
• Recording videos for customer support

The essence of the product goes beyond video creation, though. As mentioned, it's an end-to-end video platform that lets you: 

• Create videos and edit them to make them publish-ready
• Manage them in an ad-free hosting space
• Track how they perform using advanced analytics, including video heatmaps. 

Seamless Video Integration and Workflow Optimization

The tool sits as an extension in your browser and is quite handy. It's easy to fit StoryXpress in your software stack as it comes power-packed with integrations. StoryXpress lets you take videos anywhere through HubSpot, Intercom, or any other tool. 

It has an active community of 400k+ happy users! StoryXpress offers a free trial of 14 days to all of its user’s posts, and you would have to choose one of their plans, billed monthly or annually.

18. Magisto: AI-Driven Video Creation Tool

Magisto is a content creator app that helps you make professional social media videos in just a few minutes. Over 60,000 business video editors use Magisto. Unlike other video content creation software, Magisto is powered by artificial intelligence. 

Magisto’s artificial intelligence system makes it easier for you to: 

• Edit your videos
• Distribute them across platforms
• Understand how your viewers are responding to your videos

You can even upload business videos and photos to Magisto, and the software will automatically analyze and edit your video (per your specifications). The cheapest Magisto plan starts at $4.99 per month.

19. Animoto: Drag-and-Drop Video Creator

Animoto is a drag-and-drop video editor that prides itself on its ease of use. This video content creator is an excellent choice for those with little video editing experience. Animoto offers a three-step process. 

• You add photos and video clips to the Animoto platform. 
• You then add as much personalization as necessary to your video. 
• You can produce and share your video in mere moments. 

Animoto offers a free 14 trial to get started, but after that, you must sign up for a monthly or annual plan.

20. Animaker: Create Engaging Animated Videos

Animaker is another content creation tool for creating unique videos for your friends, family, or colleagues. Unlike other tools, Animaker allows you to create animated videos. 

Specifically, Animaker offers you six popular video styles that you can use to create 720 different types of animated videos. It is easy to use Animaker: all you need to do is: 

• Click and choose your format
• Drag and drop elements into the editor
• Edit your content

You can register for free, and Animaker is a paid video content creator.

21. Wirecast: Software for Live Video Streaming

Wirecast is a different type of video content creation tool. The software is focused on live video streaming production. According to the company, you can turn your laptop or computer into your television studio using Wirecast. For instance, you can use Wirecast to stream webinars, sports, church services, or something else. 

Some features you can leverage include: 

• A robust stock media library
• The ability to easily share your social media stream
• Conferencing and remote production

Wirecast offers a 30-day free trial for users. After that, you will need to pay for the software.

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

Choosing The Best Explainer Video Software

With so many explainer video software options, knowing what matters when making your choice is essential. To find the tool that fits your needs and makes your video creation process smoother, ask yourself the following questions:

Is It Easy to Use? 

Look for an explainer video maker with the following: 

• An intuitive interface
• Drag-and-drop functionality
• Easy-to-understand features

The software should guide you through the process, making video creation accessible for beginners and experienced users.

Can You Customize Everything? 

No one wants a cookie-cutter video. The best explainer video software lets you, so your video perfectly fits your brand, tweak: 

• Colors
• Fonts
• Characters
• Animations 

How Good Is the Video Quality? 

There’s nothing worse than putting time into a video only for it to look low-res. Ensure the software can export high-quality videos (720p for quick social posts or 4K for more polished presentations) and look great on any platform, from websites to social media.

Does It Offer Ready-Made Templates? 

Templates can be a lifesaver, especially if you don’t have time to build a video from scratch. Look for software that offers a variety of templates catering to different industries and styles. The templates should give you a strong starting point but allow for customizations.

Is the Pricing Transparent? 

Explainer video software comes in all price ranges, so you want to know what you’re getting for your money. Make sure the pricing is transparent—are there free plans? Are certain features locked behind a paywall? Finding software that balances affordability with features will help you get the most value without breaking the bank.

Does It Scale With Your Needs? 

Your video needs might change as your business grows, so choose software that can grow with you. Whether you need basic functionality now or more advanced features later, look for tools with various subscription tiers or add-ons that let you upgrade as required.

How To Make An Explainer Video In 5 Easy Steps

1. Define Your Video’s Purpose

Start by asking yourself: What do I want this video to achieve? Whether boosting conversions on a landing page, training employees, or grabbing attention on social media, your video’s purpose will dictate its tone, length, and content. 

A sales video, for example, might emphasize benefits and calls to action, while an internal training video focuses on clarity and education. Get specific about your audience and goal from the beginning—it’s the foundation for everything else.

2. Write Your Video Script

A strong script is the backbone of your explainer video. Without it, even the most polished visuals will fall flat. 

Tailor your script based on your video’s purpose: 

• For Selling Products or Services: some text
  • Overview: Briefly introduce the product. 
  • Problem: Present a relatable pain point. 
  • Solution: Show how your product solves the problem. 
  • Call to Action: Encourage viewers to act. 
  • Credibility Boosters: Add trust-building elements like reviews or achievements. 

• For Explaining Processes: some text
  • Overview: State what you’ll teach. 
  • Problem: Explain the challenge or need for the process. 
  • Solution: Detail the steps. 
  • Credibility Boosters: Share results or benefits of the process. 
  • Call to Action: Direct viewers to the next steps. 

Keep the script clear, concise, and engaging—your goal is to hold attention while delivering key points.

3. Record or Shoot Your Explainer Video

• For DIY production: some text
  • Storyboard: Plan visuals for each scene to align with your script. 
  • Record Voice-Over: Use professional audio equipment or software for crisp narration. 
  • Visual Assets: Gather graphics, animations, or screen recordings that support your message. 
  • Edit the Video: Combine your narration and visuals using video editing software. 
  • Add Music and Effects: Choose a background track and subtle sound effects to keep the video engaging. 

Tools like Adobe Premiere Pro, Canva, or Animaker can help streamline these steps, especially if you have limited experience.

4. Review, Edit, and Finalize

With your draft complete, refine it. Collaborate with your team or stakeholders to get content, visuals, and pacing feedback. Use project management tools like ClickUp to: 

• Assign tasks
• Track edits
• Centralize comments

A smooth editing workflow will ensure: 

• Deadlines are met. 
• Revisions are incorporated seamlessly. 
• Your final video maintains high quality. 
• Look for clarity, consistency, and professionalism in every frame before exporting the finished product.

5. Distribute Your Explainer Video

Once your video is ready, distribute it effectively based on its purpose: 

• Public-Facing Videos: Share on platforms like YouTube, Instagram, LinkedIn, or your website. Optimize titles, tags, and descriptions for search visibility. 
• Internal Videos: Upload to your company’s training library or intranet for easy access. Monitor performance to gauge success. 

Track engagement metrics like views, watch time, and conversions for marketing videos. Gather feedback for internal videos to ensure the footage effectively communicates its message. Following these steps, you’ll create a compelling explainer video that aligns with your goals and resonates with your audience! 

Moonb: Transforming Corporate Video Marketing with Flexible, Full-Service Solutions

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level. 

Related Reading

• Benefits of Explainer Videos
• Explainer Video Characters
• Tech Explainer Videos
  
• Motion Graphics Explainer Videos
• B2B Explainer Videos
• Healthcare Explainer Videos
• Saas Explainer Videos
• Startup Explainer Video
• 3d Explainer Videos
• 2d Explainer Video
• App Explainer Video

8 Benefits Of Explainer Videos For Businesses Using Them

1. Videos Are Easier to Digest Than Text and Language

Our brains prefer visual content. We find it more interesting and engaging. People are 27.4 more likely to click on a video ad than a static banner. Humans can process visuals much faster than language (we need only a quarter of a second to process a visual cue).  

2. Videos Create a More Personal Connection

Not every video evokes emotions, of course. It has to be good to ‘talk’ to people on a psychological level. If you want the users to respond emotionally, include faces in your video.  

3. People Like Getting the Information That They Need in the Shortest Time Possible

Time is our most valuable resource, and explainer videos help us save quite a few precious minutes (sometimes even hours). Many studies show that a powerful clip should be between 1 and 2 minutes in length (if it’s longer, the views will drop by 20%).  

4. You’re Able to Reach People Through Storytelling

One of the best ways to sell your brand is to use storytelling. Every business should have a “brand story” that gives credibility to your business, fosters trust, and establishes an emotional relationship with customers. 

Storytelling principles for marketing generally go like this: 

• The problem
• The solution-value proposition
• How it works
• Benefits
• Call to action

Unfortunately, written copy isn’t always the best way to do your storytelling. Most people don’t visit websites to read novels of text—a website is a visual experience, and the brand story should also be primarily visual. Written copy isn’t optimal for presenting your brand story at a trade show or conference. 

An explainer video is one of the most effective ways to present your brand story and walk customers through a scenario in which your product would resolve their problem. Since an explainer video is visual, it’ll be effective on your website and at trade shows.  

5. Explainer Videos Are Practical

Some products are easier to describe than others. If your business offers a product or service that’s a little complicated, then it helps to have a video to illustrate what you do and how it’ll benefit the customer. Written copy has SEO value, but some things are difficult to describe via text. For example, writing instructions on how to tie a necktie is difficult—it’s much easier to give a demonstration. 

Boosting Conversions with Explainer Videos for Complex Products and Services

An explainer video can help you do just that. You’ll be able to give your customers a vivid demonstration of how your product works and how it will make their lives better. From software development to remodeling services, if your offering is complex and possibly difficult to understand, you might benefit from having an explainer video that explains your company’s process in a digestible way. 

According to Tubular Insights, 64% of consumers will purchase after watching videos on social platforms.  

6. Videos Go Viral

There is no proven formula for “going viral.” If one form of content can go faster than any media, that’s video. One of the best things about explainer videos is that they’re engaging and funny, and people want to share them. 

Also, on most social media platforms, your video will play automatically and draw the eyes of anyone scrolling down the page. If you’re trying to promote your brand via word of mouth, having a piece of content that can be easily shared and quickly viewed is helpful.  

7. Explainer Videos Provide Unparalleled Access  

More than one billion unique users visit YouTube every month. Over 4 billion videos are viewed every day. Social platforms like Facebook, Instagram, TikTok, and Snapchat are rapidly becoming more video-friendly. 

This means that at any given moment, millions and millions of people around the world can be watching your explainer video. What other forms of content can give you this kind of access?  

8. Google Loves Animated Marketing Videos

Many statistics prove it. With the advent of online video, Google’s algorithms must keep up with the new trends, emphasizing websites that create dynamic and unique video content for their visitors. This means that a web page with more motion graphics, explainer videos, and less text will rank better in Google Search.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Services

Moonb is a video marketing agency that specializes in corporate video services. We focus on helping businesses create high-quality video content to elevate their marketing and educational initiatives. Explainer videos are one of the most popular types of corporate video. They help organizations break down complex processes, products, or services to improve audience understanding. 

Crafting Custom Explainer Videos with Seamless Team Collaboration and Storytelling

At Moonb, we make explainer videos that inform and engage your target audience with creative storytelling. Starting with a deep understanding of your goals, we develop a custom strategy to create a video that meets your unique needs. We produce your video with a team of skilled professionals, including: 

• Writers
• Animators
• Editors

We help you distribute your video to reach your intended audience effectively. To ensure smooth project management throughout the process, we integrate seamlessly with your team using tools like: 

• Trello
• Slack
• MS Teams 

The Benefits of Corporate Explainer Videos

Organizations use explainer videos for several reasons. They can help businesses, onboard employees, introduce new products to customers, and explain complex processes to stakeholders, among other uses.  The benefits of corporate explainer videos include the following: 

Improved Audience Engagement

One of the most significant advantages of explainer videos is their ability to engage viewers. According to research by the Video Marketing Council, using a video to present information can increase audience engagement by up to 400% compared to using text alone. 

Easy Video SEO

Creating a corporate explainer video can also boost your website's SEO. Search engines favor video content, and adding an explainer video to your website can help increase your page's rank on Google. This is especially true if you optimize your video with the right keywords and include a detailed summary of its contents. 

Easy to Share

Another benefit of corporate explainer videos is that they are easy to share. You can share them on: 

• Social media
• Embed them in emails
• Include them in online articles and other blogs

Their short, digestible format makes them ideal for increasing audience understanding and engagement when introducing new products or processes. 

Build Trust and Credibility

Both customer and employee-facing explainer videos can help build trust and credibility with your audience. For example, creating a video introducing a new product to your customers can help alleviate their concerns and answer common questions. This can help them use the latest product and build confidence in your organization. 

The Moonb Approach to Explainer Videos

At Moonb, we make corporate explainer videos that tell your unique story. Our process starts with understanding your organization and goals for the video. Then, we develop a custom strategy to create a video that meets your needs. 

We produce your video with a team of skilled professionals, including: 

• Writers
• Animators
• Editors

We help you distribute your video to reach your intended audience effectively. To ensure smooth project management throughout the process, we integrate seamlessly with your team using tools like: 

• Trello
• Slack
• MS Teams 

Related Reading

• 30 Second Explainer Videos
• Stop Motion Animation Examples
• Top Explainer Video Companies
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• 3d Video Production Companies

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