23 Best Company Culture Videos For Inspiration

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January 23, 2025
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15 minutes

Imagine you're looking for a new job. You find a company that looks great on paper, but something feels off when you dig deeper. The employee review sites are filled with mixed messages. Some say the company has a great culture, while others mention a stressful work environment and constantly changing management. What gives? Instead of reading these conflicting reviews, you could watch a corporate video production showcasing what it’s really like to work at this company.

Corporate video services offer a window into organizational life that mere written descriptions cannot capture. In this article, we’ll explore the value of corporate culture videos, share some of the best videos for inspiration, and help you produce a stellar company culture video.

23 Best Company Culture Videos For Inspiration

1. Moonb's Company Culture Videos: A Unique Approach to Corporate Video Production

moonb - Company Culture Videos

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. Moonb has created several corporate videos using motion graphics to help businesses better define their product offerings and relate to the audience in a much better way. 

2. HubSpot's Company Culture Video: The Perfect Blend of Fun and Professionalism

hubspot - Company Culture Videos

HubSpot’s company culture video is a perfect blend of fun and professionalism. It features employees discussing what makes the company unique, interspersed with clips of office life, team-building activities, and quirky traditions. 

This video captures the essence of HubSpot’s vibrant and collaborative culture, making it an effective tool for attracting like-minded talent.

3. Zappos’ Company Culture Video: An Unconventional Approach

zappos - Company Culture Videos

Known for its unconventional approach to business, Zappos doesn’t disappoint with its company culture video. The video takes viewers on a tour of the Zappos headquarters and introduces them to the company’s core values, which include “Create Fun and a Little Weirdness.” It’s a testament to Zappos’ commitment to fostering a workplace that encourages individuality and creativity.

4. Salesforce’s Company Culture Video: Ohana Means Family

sales force - Company Culture Videos

Salesforce’s company culture video focuses on its Ohana culture, emphasizing the concept of the workplace as a family. The video showcases Salesforce’s supportive and inclusive environment through employee interviews and testimonials. 

The use of personal stories humanizes the brand and reinforces the idea that employees are more than just colleagues—they are part of a more prominent family.

5. Patagonia’s Company Culture Video: The Environmental Angle

patagonia - Company Culture Videos

Patagonia’s company culture video stands out for its environmental and socially conscious message. It showcases the company’s commitment to sustainability and features employees passionate about the environment. 

The video effectively communicates Patagonia’s values and attracts individuals who share the company’s dedication to positively impacting the planet.

6. Google’s Company Culture Video: A Masterclass in Storytelling

google - Company Culture Videos

Google’s company culture video is a masterclass in storytelling. It takes the viewer through the company’s evolution and highlights its commitment to: 

  • Innovation
  • Diversity
  • Employee well-being

Using vibrant visuals and employee testimonials creates a compelling narrative showcasing Google’s unique and positive work environment.

7. Bolt’s Company Culture Video: Build With Us

bolt - Company Culture Videos

The Bolt video emphasizes that company culture transcends perks like free snacks and game rooms, focusing instead on the functionality of teams and workflows.

Visualizing Corporate Culture Through Compelling Storytelling

  • Core Principles: The video effectively integrates key values like customer centricity and accountability, reinforcing the company’s culture. 
  • Clear Messaging: It presents a straightforward narrative that demystifies corporate culture, making it relatable. 
  • Visual Storytelling: The production uses engaging visuals to illustrate how these principles shape day-to-day operations.

8. Dropbox’s Company Culture Video: The Power of Animation

drop box - Company Culture Videos

Ranked among the best corporate culture videos, Dropbox’s animated video highlights collaboration, vision, and creativity, showcasing how these values underpin their workplace culture. 

Animation as a Medium for Showcasing Brand Identity and Values

  • Engaging Animation: The 2.5D animation style captivates the audience, making the content visually appealing. 
  • Strong Themes: It communicates the importance of creative ideas, resonating with employees and users. 
  • Brand Consistency: The storyline aligns with Dropbox’s mission, reinforcing its identity as a leader in cloud storage.

9. REI Co-Op’s Company Culture Video: The Importance of Community

rei - Company Culture Videos

REI Co-Op’s animated video focuses on the people behind the brand and showcases how friendship and a love for nature drive their success. 

Building Brand Affinity Through Shared Values

  • Relatable Message: The central themes of friendship and nature connect emotionally with the audience, enhancing relatability. 
  • Visual Storytelling: Creative animation draws viewers in while effectively communicating the brand’s ethos. 
  • Cultural Relevance: By highlighting community values, the video positions REI as a brand that cares about more than just profit.

10. Thumbtack’s Company Culture Video: A Personal Story

thumb tack - Company Culture Videos

The Thumbtack video features Germán Robles, an Account Executive, sharing how the company’s remote-first culture allowed him to witness his daughter’s first steps during work hours. 

Humanizing the Workplace: Balancing Work and Family Life

  • Emotional Impact: The heartfelt story resonates with viewers, emphasizing work-life balance. 
  • Authenticity: The candid filming style enhances the genuine nature of the experience. Broad Appeal: It speaks to parents and those considering family life, showcasing supportive policies.

11. Fiverr’s Company Culture Video: Another Generic Recruitment Video

fiver - Company Culture Videos

Fiverr’s “Another Generic Recruitment Video” outshines the company culture video examples list. It humorously critiques typical recruitment videos, using satire to engage viewers before promoting its vibrant culture

Fiverr's Unique Brand Voice: Humor, Innovation, and Dynamic Storytelling

  • Humorous Tone: The comedic approach sets Fiverr apart, making it memorable. 
  • Dynamic Production: Fast-paced editing keeps the audience engaged. 
  • Creative Branding: By subverting expectations, Fiverr portrays itself as a fun, innovative workplace.

12. Avaleris’ Company Culture Video: The Power of Direct Messaging

The Avaleris animated video effectively communicates key messages that resonate with job seekers, emphasizing career development and work-life balance. 

The Power of Direct Messaging and Engaging Visuals in Employer Branding

  • Direct Messaging: The script addresses what prospective employees value, such as career growth and family priorities, making it relatable and appealing. 
  • Simplicity Over Complexity: It demonstrates that a compelling company culture video doesn’t need a large budget; a strong narrative and engaging visuals can be sufficient. 
  • Engaging Animation: Vibrant icons keep viewers interested while conveying essential information without overwhelming them.

13. Abalta Tech’s Company Culture Video: A Mixed Media Approach

abalta - Company Culture Videos

The Abalta Tech video combines animation and stock footage to create a visually striking presentation about the company’s mission and opportunities. 

Engaging Talent Through Purposeful Messaging and Creative Production Techniques

  • Strong Opening Statement: It immediately grabs attention with the assertion, “We shape the future and we want you to help us,” establishing a sense of purpose. 
  • Role Specificity: Detailing the specific roles they’re hiring for directly addresses potential candidates’ interests, making the job more relevant. 
  • Mixed Media Approach: The combination of animation and live-action elements showcases flexibility in video production, demonstrating that impactful content doesn’t require extensive resources.

14. Dell Technologies’ Company Culture Video: Communicating Culture Across Borders

dell - Company Culture Videos

How do you accurately communicate culture for a company that has offices in 180 countries and employs over 100,000 people? Dell Technologies focuses on the universal employee experience, diving into universal values and programs like flexibility, inclusivity, empowering employees, employee resource groups, and tech progress. 

A great culture video like this will capture what it’s like to work at your company no matter where or who you are, transcending specifics like: 

  • Office location
  • Job positions
  • Tenure

15. The Knot Worldwide’s Company Culture Video: Finding Passion

the knot - Company Culture Videos

At The Knot Worldwide, passion isn’t just part of the job—it’s an obsession. Through the eyes of its employees, the video highlights the organization’s unique global reach, the importance of diverse perspectives, and a deep-seated belief in doing the right thing—both for their clients and each other. 

This video showcases how The Knot Worldwide values creativity and collaboration and empowers employees to bring their authentic selves to work daily.

16. BAE Systems, Inc.’s Company Culture Video: Specificity is Key

bae systems - Company Culture Videos

When it comes to team culture, specificity is key. BAE Systems, Inc. offers an unfiltered look at life in their shipyards, connecting it to the broader company mission. 

This video focuses on a specific team and their contributions, providing candidates with a clear picture of their day-to-day lives and how they can impact the organization.

17. Sodexo’s Company Culture Video: A Story of Care

sodexo - Company Culture Videos

When a patient refuses to eat, most would see a challenge. For one Sodexo employee, it was an opportunity to connect on a deeper level. This story showcases how a simple act of kindness can transform a situation and reflect a company’s culture of care. 

This video illustrates how Sodexo’s commitment to its mission goes beyond just serving food; it’s about serving people with love and dedication, making a real difference in their lives.

18. Loews Hotels’ Company Culture Video: Life Inside the Family

loew hotel - Company Culture Videos

The phrase “we’re like family” can often feel cliché, but Loews Hotels breathes life into this value by featuring heartfelt stories from multiple employees. These stories reinforce the company’s core value of family and provide candidates with a genuine sense of belonging and community within the workplace.

19. Kasasa’s Company Culture Video: Bringing Core Values to Life

kasasa- Company Culture Videos

Kasasa takes the core values video to heart by focusing on one of their own: love. Core values are often the backbone of a company’s culture but can feel hollow without real-life examples. Kasasa’s video does a fantastic job of bringing their core value of love to life. 

The emotional cold open sets the stage for stories illustrating how this value permeates their interactions with clients, colleagues, and the company. It’s a masterclass in turning abstract values into tangible, relatable experiences.

20. Philips’ Company Culture Video: Supporting Employees Through Life’s Challenges

philips- Company Culture Videos

Philips’ culture video highlights the company’s commitment to supporting its employees through life’s most challenging and rewarding moments. Whether relocating a team member after a devastating hurricane or celebrating the arrival of a new baby, Philips goes above and beyond to ensure that every employee feels valued and supported. 

This video showcases how Philips fosters a diverse and dynamic work environment and strongly emphasizes caring for the whole person inside and outside of work.

21. Apple’s Company Culture Video: Inclusion & Diversity

apple - Company Culture Videos

This is one of the best company culture videos you will ever see. With inclusivity at the core, Apple’s brand culture video perfectly accommodates people from varied cultures, ideologies, choices, etc., into an ‘Open’ environment. 

Featuring 68 employees from various departments, the video acts as an excellent visual model for promoting diversity across a culturally rich workplace that Apple stands for.

22. Life at Duolingo: A Focus on Employee Needs

duo lingo - Company Culture Videos

When a company anticipates what an individual needs during his/her working hours, that’s where you have won at establishing a great company culture. So far, this has been portrayed in Duolingo’s corporate culture video, where the entire spotlight is not on the perks but on how seamlessly their team functions

The video holistically reflects the E-learning platform’s philosophy of providing diverse education through language learning, all within a chill and transparent work culture.

23. Netflix’s Company Culture Video: Taking Risks to Achieve Success

netflix - Company Culture Videos

From selling DVDs to producing award-winning shows and documentaries and dominating the OTT space, Netflix and its team have come a long way. Recalling an event campaign, individuals from different departments talk about how they planned and pulled off a massive event after failing and re-engineering the process. 

All in all, Netflix’s culture video stresses how the principle drives its culture to achieve success in: 

  • Taking Big Risks
  • Making Big Bets
  • Learning from Those Failures

What is a Company Culture Video?

man in a studio - Company Culture Videos

A company culture video is a highlight reel of your brand’s personality. It’s more than just a marketing tool—it’s a window into what makes your business tick. Imagine showing potential employees, customers, or investors the human side of your company: the values you stand for, the way your team collaborates, and what makes working with or for your company unique. That’s the magic of a company culture video. 

The Power of Culture Videos in Showcasing Innovation and Attracting Talent

If you’re an entrepreneur, top manager, or startup founder, you might ask yourself, “Is it worth the effort to create one?” Absolutely. Crafting a tailored culture video could be one of your smartest moves—especially if you’re in the: 

  • SaaS
  • Tech
  • AI space

Why? These industries are all about innovation, and your culture video is your chance to showcase your innovative mindset. 

The Power of Culture Videos: Building Trust, Differentiation, and Brand Affinity

It’s not just about attracting talent (though that’s a big win); it’s about giving your brand a heartbeat. It’s your opportunity to connect with people on a human level, build trust, and stand out in a competitive landscape. 

Quirky traditions that make your workplace unique, a company culture video turns your brand into a story people want to be part of, whether you highlight: 

  • Your team’s collaborative spirit
  • Your commitment to social responsibility
  • The fun

Moonb: Flexible, Expert Video Production for Modern Businesses

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

  • Trello
  • Slack
  • MS Teams
  • Weekly strategy calls
  • A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

  • Video agencies
  • Freelancers
  • In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

Why Create Company Culture Videos?

employees in an office - Company Culture Videos

Build Trust with Authentic Company Culture Videos

People want to be able to trust the brands they interact with—and company culture videos can help you build that trust. When people see authenticity, it builds trust and credibility with your brand and team. 

When you create company culture videos, your viewers need to feel engaged and instantly trust the content. Unfortunately, polished videos that appear like commercials will not have the same results as accurate, grassroots videos.

Engage Your Audience on a Deeper Level

Authentic company culture videos engage viewers on a deeper level between the content creator and the audience. They also: 

  • Evoke emotions
  • Provoke thoughts
  • Create a stronger connection 

This engagement can: 

  • Increase interaction time
  • Encourage more sharing
  • Facilitate online discussions

Tell a Memorable Story

Authenticity plays a crucial role in compelling storytelling. Sharing real experiences, emotions, and narratives helps convey messages compellingly and memorably. Authentic company culture videos make the story much more impactful.

Differentiate Your Brand from the Competition

Authenticity can help your videos stand out from competitors in a world of abundant content. Authenticity sets content apart from scripted or overly produced material, making it more unique and interesting.

Influence Audience Opinions and Behavior

Authentic company culture videos can influence: 

  • Opinions
  • Behaviors
  • Attitudes

Viewers who perceive the content as authentic are more likely to be influenced by its message or call to action. 

Build Long-Term Relationships

Creating authentic company culture videos helps in building long-term relationships with the audience. When viewers feel a genuine connection, they are likelier to remain loyal followers or customers.

They're Easy to Make

With all these benefits, you might be surprised that authentic company culture videos are easier to make and far easier on your budget. Ultimately, video authenticity is about being true to oneself or the brand's: 

  • Values
  • Beliefs
  • Identity

It's not about perfection but being genuine, which can significantly impact how your audience perceives the content.

8 Best Practices For Creating Company Culture Videos

women sitting together - Company Culture Videos

1. Tell a Story, Don’t Just List Facts

People love stories. It is part of human nature. Instead of producing a culture video that sounds like a checklist of perks and benefits, tell a story—something that showcases what makes your company unique

For instance, you could follow a day in an employee’s life or narrate how your team overcame a challenge. These kinds of stories are: 

  • Relatable
  • Grab attention for a longer time
  • Create a more emotional connection with your audience

2. Capture Real, Unscripted Moments

Avoid making the video too polished or rehearsed. Authenticity wins, especially when you’re trying to showcase your culture. Try filming during: 

  • Real team meetings
  • Workspaces
  • Company outings

Encourage the employees to speak candidly rather than reading from a script. It’s these genuine moments that reflect the authentic culture of your workplace.

3. Use Animation to Break Down Complex Concepts

For tech and SaaS companies, your work may involve complicated processes that are hard to visualize. Consider using short animated segments within your culture video to simplify and explain complex ideas. 

This makes your video more engaging and helps the audience understand what your company does in a fun, colorful, and understandable way.

4. Use Animation to Break Down Complex Concepts

Human resources are one of any company’s prime assets. You can use them as a strength. The company can differentiate itself from its competitors by supporting the growth of its employees. Do not highlight and focus on perks like ping-pong tables in the office. 

Instead, spotlight how your team is evolving. Include employee testimonials about mentorship, learning opportunities, or career growth within the company. This appeals to candidates looking for more than a paycheck, impressing and inspiring them to join.

5. Balance Work and Play

Sure, it’s great to show the fun side of your company, but do not overdo it. There is a general trend in company culture videos to show many team-building events, happy hours, and parties. Make sure to balance work and funds by capturing and showing the work your team does and is passionate about. 

Make footage of how they collaborate to create excellent results. Not just how they party and celebrate together. Focus on People–Your employees are the heart of your company culture. Feature a diverse range of team members to showcase your business’s inclusive, human side.

6. Think Beyond the Office Walls

Although a company culture video is incomplete without actual office footage, remote workers (if applicable) cannot be ignored. They are becoming increasingly common, especially in the SaaS and Tech fields. 

Display through video how your company supports remote workers or hybrid teams. Showcasing virtual team-building activities and flexible hours, you can also highlight the use of tools that help everyone stay connected. This transparency shows that your company is adapting to the modern work environment.

7. Add a Creative Twist That Matches Your Brand

Infuse your company’s unique personality into the video in a unique way. You can do this through: 

  • Humor
  • Custom animations
  • Unexpected transitions

The creativity you show in the video should reflect the creativity in your workplace. This helps distinguish your culture video from the cookie-cutter approach most companies take.

8. A Clear Call to Action is a Must

At the end of your video, don’t leave your viewers hanging without a climax. Like any other professional-produced and high-quality video, give a call to act. This can be to explore your careers page, follow you on social media, or simply learn more about your company. 

The CTA should be prominent and direct. You’ve engaged them—now guide them on what to do next.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Company culture videos are a type of corporate video that helps businesses share their internal culture with the outside world. These short films, also called culture promo videos, showcase what it’s like to work at a company or within a specific team. 

Company culture videos feature actual employees (not actors) discussing their experiences at the organization. They often include footage of the workplace and scenes from company events. 

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