35 Examples Of Corporate Animation Videos From Successful Brands

Picture this: You've just wrapped up a meeting with a potential client. You've outlined your proposed solution and the benefits it can bring to their organization. They seem interested, but you can tell they're still a bit hesitant. Then, out of nowhere, they ask, "Do you have any videos that explain this?" It can be disheartening to realize that all your talk about your business and the great things it can do for theirs isn't enough. This is where corporate video production becomes invaluable, providing a dynamic way to showcase your solutions and build trust. They want to see it for themselves.

This is the power of corporate video service; they can help you explain what your business does and, more importantly, how it can help theirs. Animation videos, in particular, are great for breaking down complex ideas into easily digestible visualizations. You’. This article will explore corporate animation, its benefits, and how to start.

What is a Corporate Animation Video?

A corporate animation video is a dynamic and visually engaging tool businesses use to: 

• Convey messages
• Tell stories
• Explain complex concepts

It’s not just about entertainment—it’s about communication with purpose. Unlike traditional videos that rely on live-action footage, corporate animation videos bring ideas to life using: 

• Animated graphics
• Characters
• Visuals

Think of it as turning abstract concepts into something: 

• Vibrant
• Relatable
• Easy to understand

Why are Corporate Animation Videos So Popular? 

Did you know that over 85% of companies use video as a marketing tool, and 92% consider it essential to their business? That’s because animation simplifies the complex. Animation transforms heavy information into a digestible, engaging format, whether: 

• Explaining a product’s features
• Outlining a process
• Sharing your brand story

It’s versatile and works wonders for startups creating brand awareness or large corporations promoting new offerings.

How Starbucks Uses Animation to Enhance Brand Storytelling and Engage Customers

Take Starbucks, for instance. The company used a 49-second animated explainer video to introduce its coffee blend varieties. Through vibrant motion graphics, they showcased the coffee creation process and highlighted their different blends in an engaging, memorable way. Short, sweet, and impactful—perfect for grabbing attention in today’s fast-paced world.

Why Should You Use Corporate Animation?

Corporate animation videos are more than just trendy—they’re a storytelling powerhouse. They blend creativity with strategy, making them ideal for: 

• Marketing
• Training
• Internal communications

Whether you're a small business or a global brand, animation can: 

• Captivate your audience
• Clarify your message
• Leave a lasting impression

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35 Examples Of Corporate Animation Videos From Successful Brands

1. Corporate Animation Videos by Moonb

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of individuals who use animations to explain software products better, such as: 

• Senior motion designers
• Video editors
• Illustrators
• Creative directors 

Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way. 

2. Panasonic

Panasonic, one of the most well-known electric global brands, created a 3D explainer video to advertise its 3-blade shavers. They used 3D models to educate customers about the product’s appearance in detail. Because the product looks so specific, the video can give a close-up of what each layer in the shaver seems like. 

It also simulated how the shaver works and how all the features help make the shaving process as smooth and clean as possible. Due to the detailed 3D animations and the accompanying text, the video could still cover much important information about the product, even without any voice-over.

3. Tesco

Tesco, one of the largest companies in the UK, used a 3D animated video to promote their premium credit card. They had a beautiful and creative 3D video because of how they styled all the elements and scenes. The video can smoothly transition from scene to scene while showing different situations where you would use their credit card. 

They show how you can spend your points on fuel, food, travel getaways, and even more, and you can do this with your family. You can easily connect with the 3D animations in the video because it helps you paint a picture of what you can do with your credit card.

4. Samsung UArm 60

While Samsung is known for creating consumer products like smartphones and other electronic items, it also provides products for the medical industry. The Samsung UArm 60 is a digital radiography product that uses its plates to capture data on inner body parts like the hands, chest, and abdomen on X-ray film. 

This 3D video about how the product works help viewers understand its features, like LED light indicators, positioning help, and moving flexibility. It is a great time and money saver because it lets healthcare companies have a good look at how the product looks and works even before buying it.

5. Asics

Asics, a Japanese company known for making many activewear and footwear products, showcased its MetaRun model with a 3D video. The video gives viewers an up-close and detailed look at the shoe, not just from the outside but also from the inside. 

The accurate 3D model looks almost like the real thing, but it has the bonus of visualizing all the internal parts of the shoe that consumers cannot see, like the foam and cushioning used in the shoe. What makes this video more interesting is the motion graphics, which rotate the camera angles and the shoe so that you can have a detailed look at the shoe from almost all angles.

6. Opple

Opple, a Chinese lighting manufacturer, used a 3D video to display its EQ series Streetlight product. The video can highlight all the essential features and benefits of the light and its functionalities. The 3D model of their product provides additional information about how it works because it can show the internal parts that contribute to the product’s success that people will not get to see. 

Another great use of 3D technology in this video is that it simulates all the different types of weather in which the streetlight can perform, which is almost impossible to do in real life without it being too expensive to film.

7. ThinkPad

Lenovo’s ThinkPad laptop used a 3D video for its product teaser. The video showcases the physical features of the computer as well as the laptop’s system and display. Because it is a 3D video that uses a 3D model, it was able to show many different angles and movements so that viewers could have various looks at all the essential parts of the laptop. 

You can see close-ups of the keyboard, touchpad, and the laptop’s screen display from different views and angles.

8. WestJet “First Flight” – Fun & Safety Take Off WestJet’s 

The “First Flight” video reimagines the dreaded flight safety briefing as a charming animated tale, earning its spot among the best explainer videos in 2024. This example proves that even “common” topics can be transformed into engaging experiences. 

By injecting fun, a memorable character, and a touch of magic, WestJet delivers strategic messaging that captures attention and resonates with viewers. This video inspires explainer video makers seeking to craft innovative, engaging content that effectively conveys information while staying true to brand identity.

9. Alibaba Group’s “Cainiao Logistics” 

Alibaba Group’s “How Cainiao Logistics Delivers” explainer video leverages 3D animation and metaphorical town/rural landscapes to effectively explain its complex logistics system, showcasing its reach and efficiency. This approach caters to a segmented audience, using relatable visuals to resonate with urban and rural viewers. 

The video simplifies intricate logistics operations by depicting urban areas seamlessly connecting with rural locations while ensuring the message resonates across its diverse audience base. This example inspires explainer videos targeting segmented audiences, demonstrating how creative metaphors and accessible visuals can bridge the gap between complex concepts and various viewer demographics.

10. Logbase “SellEasy” 

This explainer video from Mypromovideos effectively combines 2D and 3D animation to represent Selleasy’s capabilities visually. Using a hybrid animation style captures attention and enhances clarity and understanding of the platform’s features. 

The video seamlessly transitions between 2D and 3D elements, creating a dynamic and engaging viewing experience. This innovative approach makes complex concepts easy to grasp and showcases the potential benefits of using Selleasy to boost online sales.

11. Med Mart 

This video from Med Mart App does a great job of explaining how to use their app. Med Mart takes the complicated plastic surgery process and simplifies it with their app through this video, complemented by unique 3D animation. Although this video is a little longer, the content justifies the length as they dive into the app’s benefits.

12. RangerPoint 

This video is created for a US-based company, RangerPoint, which manufactures various motor and firearm parts. The video highlights the tool called C4 Damping Rod Forks Valve Kit. What makes this video special is that they have used the help of 3d animation to show the inside functionality of their damping rod product. 

We became fans of how they showed the parts inside the rod from a cross-section camera angle. After all, that’s why we use 3D. It is to show things that would not have been possible in real-life shooting or by 2D drawing and animation.

13. Kutchina Chimney 

Kutchina is a home and kitchen appliances manufacturer that sharply promoted its newly launched chimney to a larger audience through an explainer video. The video makes the chimney’s body design, operating mode, and other innovative features easy to understand. 

The company has a good online presence, with a blog, FAQs knowledge base, and other digital lines, so it can easily promote any newly launched product to its audience.

14. EDGe Surgical’s 

EDG Electronic Depth Gauge (EDG) is an orthopedic digital instrument that helps you measure the depth of bone fractures and then place surgical screws to fix them. EDGe Surgical first clearly explained the issue of drilling holes and measuring with a standard depth gauge, and then it talked about its product, digital EDG and how it helps to measure the depth accurately. 

First, it spoke of the problem and then resolved it by introducing its product. That’s how it connected with the audience. Plus, the bones and drilling scene visuals just make you feel like it’s happening in real.

15. Samsung Smart Digital Radiography – UArm 60 

Another top brand with a fascinating background music explainer video – is Samsung. Samsung UArm 60 is a healthcare digital radiography product that uses its plates to detect and capture inner body parts data (hands, chest, Abdomen, etc.) in X-ray film. By watching this video, one can easily understand its features and their benefits, such as: 

• LED light indicators to indicate the data-capturing process
• Positioning help functions on display
• Moving flexibility, etc. 

It’s difficult for doctors and healthcare institutions to order a product without considering its design and functionality. In such cases, this video is just a time and money saver. It serves as a unique example of 3D product modelling and demonstration.

16. ASICS MetaRun Shoe 

ASICS is one of the biggest Japanese MNCs producing a wide range of shoe and activewear products. Using the 90 seconds of 3d explainer, ASICS has taken the word extensively to its audience. The 3d animation video details how ASICS has designed the Metarun shoe with lightweight Flyte foam, cushioning gel and other optimizations to give the wearer a comfortable, secure and stable ride. 

We love the motion graphics style of showing the product with a 360-degree camera angle. That is the fun you can do with 3d animation.

17. Meso Skin Therapy 

Meso skin therapy involves injecting acids, vitamins, and enzymes into your face skin to treat circulation and other issues that can cause skin damage. This video starts with the process of injecting disposable fine needles, vibrating functions to limit the pain and other features. 

We appreciate this video because it uses 3d modelling and animation to show a virtual demonstration of how dermatologists or spa industry specialists can use the machine to complete the therapy.

18. ThinkPad X1 Carbon ThinkPad laptops and tablets from Lenovo

I’m sure most of us just love them, won’t we? Lenovo Chinese MNC manufactures laptops, storage devices, IT softwares and other digital assets that help the world experience new controls and tech stuff and thus make lives more manageable. 

The voiceover 3D video shows the ThinkPad notebook model, a thin, sleek, light-weighted, backlit keyboard that lets someone work without light, and other advanced features from Lenovo. Ultimately, the video highlights Intel’s advanced processors, another connecting factor for the audience.

19. Comfor Pedic 

Comfor Pedic is an advanced foam mattress product from a company called Simmons. Using the video, the company has highlighted who and why one should buy its product. The voiceover video covers the product’s functionalities, such as: 

• Layers of memory foam
• Support technology
• Air cool design 

It automatically dissipates heat, has easy movement control, and other features that come in handy for someone who enjoys sleep. Ultimately, the company promotes its logo and relevant slogan, a valuable marketing tactic for connecting with the audience.

20. Sony Camera 

No introduction is needed to Sony Corporation, a giant manufacturer of electronic and digital devices distributed worldwide. With the help of a 3D explainer video, Sony tried to captivate the audience’s interest before even the release of its product—Sony Alpha A7 111—by unveiling the design and physical look of the mirrorless digital camera with superb features. 

The initial part of the video includes some portraits and landscapes, and then the camera product is revealed by displaying its features, such as: 

• ISO
• AF points
• Burst
• Lens
• Shots, etc.

21. Vote Solar Project 

Solar products are highly beneficial in various ways: They are renewable, have low bills, are better for the environment, and so on. Getting a permit from local authority bodies is complex. The 3D video explains the best practices in solar permitting, the benefits of solar systems for the community, and how they can help in terms of financials and ecosystems using animated scenes with cars, houses, machines, and greenery. 

This video perfectly demonstrates how solar systems can be more effective in the human sphere.

22. Kilby Cafe 

Kilby Café is a fusion restaurant located in multiple cities worldwide. Dubai has its headquarters in a great dining area with great experiences. In its first scene, Kilby Café’s 3D animated projection introduces Mr.Kilby’s character, making your jaw drop by talking about and showing a variety of dishes and cuisines, including Tea. 

Since the color of their logo is green, the Kilby Café has created an explainer with green theme-based scene colors. There are no gimmicks, just great storytelling.

23. Ferrari 812 

Superfast Ferrari, the luxurious sports car manufacturing company, introduces 812 superfast cars. It is the first to introduce EPS (Electronic Power Steering), the inner technology that performs better speed by utilizing dynamic controls. The 3D explainer video shows how Ferrari combines power and stability to output better responsiveness in wheels and other controls. 

It also presented a 3D projection of the car’s engine, steering dimensions, and other specifications by adding the vehicle’s motion in road scenes. As far as we know, the automobile industry creates hype before launching its products by creating 3d explainers.

24. Xbox One S 

Xbox is a premium video gaming sub-brand by Microsoft. Gone are the days when only kids played video games. Now, the craze has entered adults’ minds, too, with gaming products like Xbox. The 3D music-over video addresses the new product, the Xbox One S, with a slim, sleek, lightweight console and remote. 

It also shows the product features like hard disk space, wireless, 4K HD, and advanced controls. Moreover, you can also include scenes from popular games like PUBG Call of Duty to catch the viewer’s attention.

25. Uiflow 

Despite its straightforward script, the video combines stunning visuals and bold colors that intrigue the targeted audience. It’s a great example of an artist’s creativity, turning the driest topics into highly engaging video pieces. Read more about this 3D project and the process here.

26. Tezos Giant Ant

Tezos Giant Ant is known for its pure creativity in animated video making, and the one for Tezos is no exception. The video beautifully breaks down the topic of 3D blockchain with meaningful yet straightforward visuals, using different boxes of colors throughout to aid the context. In the end, the touch of abstract animation makes it even more enjoyable. It’s a great example of how good production quality can turn simple animations into engagement masterpieces.

27. American Gods 

If we had to include something in this list that could give stiff competition to something made by Pixar or Dreamworks, it would be the American Gods vignette by Tendril. It’s a narrative-based 3D animation video that tells the story of a tribe that has to choose between survival and faith. The video has stunning visuals, highly expressive characters, and unmatched production quality. You know it’s good when it reaches Hollywood!

28. Hololens 2 

This introduction video for Hololens 2 by Microsoft is an excellent exhibition of how combining Kinetic Typography, 3D animation, and powerful voice-over can create magic. Combine that with great music in the background, and you have fully immersed the viewer in an experience, not just a video. 

This video’s concept is better served by user testimonials rather than conventional, scripted voiceovers, which makes it even more convincing.

29. Webflow Ordinary Fold 

Webflow Ordinary Fold is a name well-known when it comes to creative animation. And it looks like they have given their all to this one. Although the video is about the future of software development, Ordinary Folk has left no box unchecked in creating as far as the visuals are concerned. 

With dazzling animation, spot-on background music, and a concise script, it’s how a 3D animated explainer should be. Check it out yourself!

30. Google Password Manager 

Google Password Manager video is all Oddfellows is about: being unconventional and bringing the best out of every project and topic. The video features immaculately smooth and highly creative animation that, although it completely correlates with the main topic, has a soothing touch. It’s one of those videos that might not interest you, but you’ll watch it for the visuals anyway. But then again, it’s from Oddfellows. One could expect nothing less.

31. Aerobics 

If you’re a fan of fun ads, you might be one of the audiences that have seen Aerobics on their feed and loved it. Imagine the production quality being so good that people even love a hairy man exercising in his lounge as he sips through his protein shake. This 3D animation is unique for two reasons. It fully resonates with the main message with minimum voice-over. Second, it is plain, simple, and highly relatable. Moral? Creativity always supersedes abstraction, even in the simplest form. Perhaps one of the reasons Kroger has so many accolades to its name.

32. Beetexting 

When a studio with over 20 years of experience puts its skill into something, videos like this are created. Despite every generic 3D ad you see before your favorite YouTube content, what makes it unique is its explanatory aspect. You don’t have to hear it to understand it! It’s like the Mr. Bean of animations.

33. Bankwest Ok! 

You might find the video stupid at first glance, thanks to the script. Still, it is beneficial and relatable for product or service descriptions. With the character’s introduction, the video perfectly resonates with the targeted audience, cuts down the video time to a few seconds, and gives you enough explanation to understand everything. Isn’t that what a marketing video is all about?

34. Wrapify 

Well, how amazing is it to advertise businesses through cabs? That’s a topic for another day. But how to make an awesome 3D animation about it? Feedmelight sure knows this! This 3D video adds just what a classic animation would look like. Short, simple, highly explanatory, and engaging enough to keep the audience to the end. 

With brands like Apple, Chanel, and Adobe under their portfolio, Feedmelight is an independent video production studio that knows how to make a masterclass animation ad.

35. Google Assistant 

Google Assistant is Google’s official claim to glory in the virtual assistant market. When Google introduced the voice assistant for bright screens, the search engine giant used a different approach to promoting it. 

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How To Create Your Corporate Animation Videos

Get the Ideas Flowing: Conceptualizing Your Corporate Animation Video

Every corporate animation video starts with an idea. 

• What message do you want to get across? 
• What do you want your audience to feel, know, or do after watching your video?

Don’t be afraid to think outside the box and get creative in the conceptualization phase. Animated videos are flexible and can engagingly tackle various topics. So, brainstorm freely before settling on a specific angle for your corporate animation. 

Write the Script for Your Animation Video

Once you have your concept nailed down, it’s time to write the script for your corporate animation video. This will guide the visuals of your animation and tell the story you want to convey. 

Aim to keep the audience engaged with a compelling narrative that clarifies your message. The script should also include notes on any visual elements that should appear alongside the voiceover to give animators a clear idea of how to bring your video to life. 

Create a Storyboard

Break your animation script down scene by scene to create a storyboard. This will give you a visual representation of how your corporate animation will play out. Start by sketching out each scene and describing what will happen in the visuals. This will help you organize your thoughts and identify any parts of your video that may need further development. 

Design Animation Assets

Now it’s time to get into the fun part—designing your animation! 

• Begin by creating any characters that will appear in your corporate animation video. 
• Use your storyboard to identify who they are, what they’ll look like, and how they relate to your business’s story. Design any props or objects that will appear in your animation.
• Create the backgrounds for each scene to give your video context. 

Animate Your Corporate Video 

Now, it’s time to bring your animation to life! You can start moving your characters and props to create your corporate video using animation software. Think about different animation techniques you can use to make your animation more visually interesting. For example, you can create smooth transitions between scenes or add animated overlays to footage to enhance your story. 

Add Voiceover and Sound Effects 

Once you’ve animated your video, it’s time to add the finishing touches. Choose a professional voice actor to record your video’s narration. Then, complement your corporate animation with sound effects and background music to enhance the viewer’s experience. 

Review and Edit Your Animation

Watch your corporate animation video several times to ensure it flows smoothly. Note any awkward transitions or areas that could use improvement. Then, make the necessary tweaks until you’re satisfied with the final product. 

Why Use Animation For Your Corporate Videos

Animation’s visuals and audio help audiences process information. Animations for corporate videos are like a secret weapon for brands trying to make a lasting impression. They’re not just about flashy visuals—they’re a practical, engaging way to communicate complex ideas while staying ahead of the game. 

Boosting Retention and Engagement in the Era of Short Attention Spans

Words on a page can only go so far. Studies show people retain only about 10% of text-based information, but that number jumps to 95% with video content. Add animation to the mix, and you’ve got a medium that’s visually captivating and easy to follow. Whether explaining a complex process or guiding customers through assembling furniture, animations provide a clear, step-by-step experience that sticks. 

Plus, with attention spans shrinking—thanks to TikTok and Instagram Reels—animations can grab viewers fast and hold their focus. For instance, photorealistic 3D product animations keep the content engaging while showcasing the product’s highlights.

3D Animation: A Game Changer for Product Showcases

3D animation is a game-changer for showcasing products. It allows you to create lifelike, computer-generated models of your products that can be viewed from all angles, virtually disassembled, and animated to highlight their key features. 

This is invaluable for industries like furniture manufacturing. You can demonstrate a product’s inner mechanisms or assembly process in a dynamic and visually engaging way—perfect for: 

• Websites
• Social media
• Marketplace listing

Better Product Explainers

Animations offer incredible flexibility. Want to zoom in on a particular feature? Easy. Need to tweak details to cater to specific customers? No problem. They allow you to show products in action and explain their functionality without overwhelming the viewer. This leads to a clearer understanding of the product, boosting buyer confidence.

Cost-Effective and Time-Efficient

Filming videos for every product in your catalog is time-consuming and expensive. There’s no need for a physical shoot with animations—no sets, crew, or prototypes. 3D models are reusable and customizable, making creating multiple visuals from the same base model easier. 

Even better, animations can be produced before a product exists physically, speeding up your time to market. Need to update details? You won’t have to reshoot the entire video; just adjust the model digitally.

Elevating Your Brand Image

Nothing says “we care about quality,” like sleek, photorealistic animations. They show that your brand is serious about delivering explicit, modern, and customer-friendly content. Plus, they help maintain a consistent visual identity—all your product videos can follow the same style, creating a cohesive look for your brand. 

This approach builds trust and aligns your company with current marketing trends, enhancing credibility and boosting conversions.

Examples That Prove the Point 

Animations shine in real-world applications. Whether it’s assembly videos or detailed product showcases, they keep viewers engaged while effectively educating them. Customers who understand your product better are more likely to trust your brand, which means higher sales and fewer returns.

Keeping Up with Industry Trends 

Interactive explainer videos are a hot trend in animation. Imagine allowing your customers to explore different product options or interact with content in real-time. This creates a personalized, immersive experience that keeps them hooked. Virtual reality (VR) could take animations to the next level. 

Picture your customers putting on a VR headset to step into a virtual environment where they can explore your product up close—assembly instructions, usage scenarios, and all.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is not your average video marketing agency. We excel at corporate video production to help businesses improve their marketing and educational initiatives with video content. We’re not just another vendor; we seek to become a seamless part of your existing team. 

We offer seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Have weekly strategy calls
• A contract-free, full-service production approach

‍Moonb is a superior alternative to: 

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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