How Much Does Corporate Video Cost? Detailed Cost Breakdown

You’ve decided to invest in a corporate video. After brainstorming creative ideas, you’re ready to start—until you hit a wall: the cost. You’ve scoured the internet for answers, but you’re still left wondering: how much does corporate video production cost? Unsurprisingly, the answer isn’t straightforward. A corporate video can cost anywhere from a few hundred to a few thousand dollars, depending on quality, length, and production value. This blog will help you understand how much corporate video production costs by breaking down what affects the price of a corporate video.

With this knowledge, you can set a realistic project budget and communicate your goals with your video production team. The more you understand corporate video production prices, the better you’ll be prepared to tackle the project.

How Much Does Corporate Video Cost?

Corporate video production pricing can vary widely depending on the scope and complexity of the project. Generally, most video production companies charge an hourly rate of $100 to $150, typically including: 

• Equipment rental
• Crew labor
• Editing
• Post-production work

Hourly Rates vs. Package Deals

While many production companies operate on hourly rates, they often provide package deals to simplify budgeting for corporate video production. These packages may include: 

• Pre-Production Services: Storyboarding, scripting, and planning. 
• Production Services: Shooting, equipment setup, and crew time. 
• Post-Production Services: Editing, sound mixing, and final video delivery. 

Packages can be a great value if your project has well-defined needs, as they bundle several services at a discounted rate.

What to Expect

A short video might cost you a few hundred dollars, especially if you use your office space and employees. On the other hand, a high-quality, multi-location video with professional actors and sophisticated post-production can run into the tens of thousands.

To maximize your budget, communicate your goals, expectations, and constraints with the production team upfront. This ensures the final product aligns with your vision without unnecessary expenses. A well-crafted corporate video is an investment—one that can yield significant returns by enhancing your brand and reaching your audience effectively.

Factors That Affect Corporate Video Production Prices

Location, Location, Location

The number of filming locations for a corporate video significantly affects its pricing. A simple video shot in a single location, like a corporate office or studio, costs far less than a video needing multiple sites. This difference comes down to logistics and time on set. More locations mean increased logistics for travel, securing permits, and transporting equipment. 

More locations mean more shooting days, and crew members are typically paid by the day. For example, a company needing a video showing multiple branches or facilities across Melbourne will likely see higher costs than a single-location shoot.

Stars (Or Internal Staff) Of The Show

Using professional actors can enhance the quality of your video, mainly if it relies on emotional storytelling or requires complex roles. This comes at a price. Professional actors will add to the budget, as their fees are based on experience and the scope of their roles. Using internal staff can reduce costs but often comes with trade-offs regarding performance and professionalism on screen.

The Production Approach

There are many ways to tackle a video production project, each significantly impacting cost and time. The most expensive approach is hiring a specialist company, while the cheapest is using easy drag-and-drop video tools. Outsourcing locally to a video production company (especially one specializing in corporate video production) is ideal for high-value marketing clips, documentaries, complex educational videos, and high-stakes lecture videos in your native language. 

The cost of video production with an expert company is approximately $1,000 per minute of video. Outsource to a remote video production company. The remote video production process suits live events, remote interviews, and on-site training videos. Working with remote video production companies reduces overhead costs and offers flexibility but requires reliable technology. 

Remote Video Production vs. In-House Teams

Costs vary based on the complexity of the project and the equipment provided, but contracting a remote video production company is often more affordable, costing between $250-$500 per minute of video. Hire an in-house team. Only hire an in-house team if you need someone to create videos full-time. Note that in-house videos are usually made by one or two videographers rather than a team due to the high cost of hiring an entire video production crew. 

In-House Videographers vs. Freelancers for Video Production

If a salaried videographer creates one five-minute video a week, you’ll be paying about $350 per minute of video. Outsource to freelancers or videographers. This approach is excellent for simple how-to and tutorial videos. The costs depend on the freelancer's expertise and location. Freelancers are generally much more cost-efficient than full-scale video production companies, with one freelancer charging $30-$100 per hour of work.

Using Freelancers and DIY Tools for Cost-Effective Video Production

Freelancers focus on editing and using stock media rather than getting into advanced pre-production planning or filming videos. DIY with online tools is best for eLearning video production and corporate videos for internal communications. Costs mainly involve subscriptions to software or platforms for editing and effects.

Where To Publish Your Video: How Platforms And Formats Affect Corporate Video Production Pricing

Where your video will be published significantly influences corporate video production pricing. Social media platforms like YouTube, Facebook, Instagram, and LinkedIn often require shorter, punchier content, which tends to be less costly due to more straightforward production needs. These videos are typically shot with smaller crews, focusing on engagement and quick messaging rather than cinematic quality. 

On the other hand, if your video is being created for higher-stakes platforms like a streaming service ad, the production quality needs to be significantly higher. These videos often need to stand out among other polished content, which means investing in advanced cameras, lighting, sound equipment, and additional post-production work such as color grading and sound mixing.

Size Matters: The Impact Of Crew Size On Corporate Video Production Pricing

The crew size needed to execute your corporate video’s vision can also significantly impact costs. For example, a simple “talking head” interview might require: 

• A camera operator
• Lighting technician
• Sound engineer

More complex creative ideas—such as a cinematic promotional video—might require a larger crew, including: 

• Director
• Scriptwriter
• Cinematographer
• Sound and lighting specialists
• Makeup artists
• Production assistants

Time Is Money: How Video Duration Impacts Corporate Video Production Pricing

The length of your video is one of the most straightforward factors impacting cost. Longer videos require more shooting time, editing, and post-production work. Whether you’re creating a 30-second promotional clip or a 10-minute corporate documentary, the video’s duration will significantly affect the price.

Storytelling Needs: How Marketing Strategy Impacts Corporate Video Production Pricing

Corporate video production isn’t always about creating a single video. A comprehensive marketing strategy might require multiple videos to tell a cohesive story, which can drive costs. For example, a campaign with various videos may include a series of videos that provide different segments of a: 

• Narrative
• Customer testimonials
• Product demonstrations

More complex stories, with several videos to complete the messaging, will increase the overall production cost. A marketing team should consider how video content aligns with their overall strategy. Will a single, high-impact video suffice, or does the campaign require multiple videos released over time to keep the audience engaged? More videos mean higher costs, but this strategy could result in better engagement and long-term ROI. 

Additional Factors That Affect Corporate Video Production Pricing

• Post-Production: The editing process, including color grading, sound mixing, motion graphics, and visual effects, can add significant time and cost to a corporate video project—the more complex the editing requirements, the higher the price. 
• Equipment: Some projects require high-end equipment to achieve the desired production quality. This includes advanced cameras, lighting, and sound systems, which may need to be rented if not available in-house. 
• Permits And Legal Fees: Filming in certain locations or using particular assets (like music or trademarks) may require permits or legal clearance, adding to the overall cost of the production.

Why Moonb’s Subscription Model Outshines Traditional Video Production Approaches

Moonb is a video marketing agency that offers corporate video services. We offer seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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Corporate Video Production Prices By Style And Type

Corporate video production costs can vary widely depending on the production style, complexity, and specific type of video. Let’s break down the costs so you can understand where your budget might go.  

1. Live Demos and Tutorial Videos  

Live-action demos featuring a professional presenter or an actor will cost between $1,000 and $3,000 per minute. 

‍Cost Factors: 

• Presenter fees
• Filming location
• Equipment (camera, lighting)
• Post-production editing 

2. Digital Demos and Tutorials  

If you’re looking for a more digital approach, such as screen recordings or AI avatars, prices are significantly lower, starting at around $18 every 10 minutes. 

‍Cost Factors: 

• Webcam
• Microphone
• Video software

3. 2D Vector Animations  

Custom 2D animations can elevate your content but come with a higher price tag—typically $7,000 to $20,000+ per minute. 

Cost Factors: 

• Animator fees
• Animation software
• Concept development
• Voiceovers
• Soundtracks

4. Whiteboard Animations 

Whiteboard animations are affordable and creative. They range from $1,500 to $15,000 per minute, depending on whether you use software-generated visuals or custom hand-drawn animations. 

‍Cost Factors: 

• Animation software
• Storyboard creation
• Voiceovers
• Music

5. Motion Graphics  

These are versatile and cost, depending on the complexity of the graphics, from $500 to $10,000+ per minute. 

‍Cost Factors: 

• Graphic design software
• Designer fees
• The intricacy of the motion effects

6. Slideshow Presentations  

The simplest option, slideshow videos with narration or basic animations, costs $100-$500 for a 10-slide presentation. 

‍Cost Factors: 

• Slideshow creation tools
• Content design
• Narration or sound effects

Costs by Video Type

1. Explainer Videos  

Great for simplifying complex concepts, these cost between $500 and $2,000+ per minute. Includes: 

• Scriptwriting
• Animation or live-action footage
• Editing

2. Educational Videos  

For in-depth content that involves subject matter experts, costs range from $2,000 to $10,000 per minute. Includes: 

• Research
• Expert fees
• Detailed graphics

3. How-To Videos  

These can cost $300 to $3,000 per minute, depending on whether you’re filming simple instructions or creating a polished production.  

4. Instructional Videos  

For more formal training videos with animated overlays or live instructors, costs range from $1,500 to $10,000 per minute.  

5. Tutorial Videos  

DIY software-based tutorials cost as little as $100 per minute, while physical, live-filmed tutorials can reach $5,000 per minute.  

6. Documentaries  

Complex storytelling comes at a higher price—between $1,000 and $10,000+ per minute. Costs include: 

• Research
• Travel
• Archival footage
• Editing

7. Training Videos  

Training videos fall into a similar range, costing $1,000 to $10,000 per minute, with fees for: 

• Trainer
• Scriptwriting
• Interactivity

8. Lecture Videos  

Recording lectures range from $500 to $5,000+ per minute, depending on the following: 

• Venue
• Camera setup
• Audio quality

9. Marketing Videos  

For top-tier marketing content, the sky's the limit. Budgets start at $2,500 and can exceed $50,000 per minute. Includes: 

• Pre-production planning
• Actors
• Custom locations
• Advanced equipment
• Strategic post-production

Choosing the Right Corporate Video Style to Maximize ROI

Your corporate video’s production style and type will significantly impact its cost. More straightforward options like slideshows or screen recordings are affordable, while polished, animated, or live-action productions require a more significant investment. The key is aligning your video style and type with your business goals and ensuring you get the best possible investment return.  

How To Reduce Cost And Maximize Your Budget For Corporate Video Production

Plan, Plan, Plan

The more you plan ahead, the less time and money you’ll spend on pre-production. Start by defining your goals. What do you want the video to achieve? Next, know your audience. Who are you speaking to? Finally, outline your concept. Have a clear idea of the message and style before contacting a production team. Having these elements figured out early reduces unnecessary revisions and ensures the project runs smoothly.

Keep It Authentic

You don’t always need to hire actors or rent expensive locations. Instead, use your team. Featuring your employees adds authenticity and a personal touch. Also, leverage your space. Your office can be the perfect backdrop for many types of videos. This approach not only saves money but also strengthens your brand’s authenticity.

Be Transparent About Your Budget

Start the conversation with your production team by being upfront about your budget and expectations. A good production company will help tailor the project to fit your financial plan. Clear communication reduces back-and-forth revisions, which can save time and money.

Film with Repurposing in Mind

The most cost-effective videos work hard across multiple platforms. Plan to shoot multiple videos during a single production day and create variations. For example, a 3-minute corporate video can be split into shorter clips for social media. This way, you maximize the value of your filming efforts without needing additional shoots.

Understand the Range of Costs

Corporate video production can range from a few hundred dollars for a simple DIY project to tens of thousands for a high-end professional shoot. Think of your video as an investment. A well-made video can boost your: 

• Corporate image
• Promote your brand
• Enhance your market presence

Focus on getting the best quality you can afford to ensure a strong return on investment. By planning wisely, communicating clearly, and being resourceful with your resources, you can produce an impactful corporate video that fits your budget and delivers lasting value. Every dollar spent can feel like an investment in your brand’s future.

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2025 Trends In Corporate Video Production

Level Up with Virtual and Augmented Reality

Virtual reality (VR) transports users into a simulated world, while augmented reality (AR) overlays digital information in the real world. VR and AR are engaging, immersive technologies that capture attention and keep viewers interested. 

In 2025, we expect to see more corporate videos incorporate VR and AR to create interactive experiences that help explain complex information. 

Live Streaming: Not Just a Fad

If you thought the days of live streaming were over, think again. Why is it so great? Firstly, live streaming is among the lowest-cost ways to tell your brand story to the world.

Secondly, it’s a great way to authentically and relevantly engage with your audience in real-time. New live-streaming platforms, as well as popular social media and video channels such as Twitter and YouTube, have increased the prevalence of live video.

With live streaming, companies can reach a wider audience and engage with their target audience in a way that makes the audience feel part of the story through live interaction and feedback. Simply put, live streaming is engagement at its very best. 

The Magic of 360-Degree Video 

Also known as immersive video, 360-degree videos include views from every direction, all shot simultaneously, using a rig of multiple cameras or an omnidirectional camera.

With 360-degree video, viewers can explore a scene from any angle, giving the audience a sense of immersion and presence that traditional video simply can't match. This technology is beneficial for creating virtual tours of facilities or showcasing products more interactively. 

Choosing the Right Corporate Video Style to Maximize ROI

You’ve probably seen 360-degree videos of roller coasters, extreme sports, and virtual house tours. Essentially, they open up the content so the viewer can control the angle, allowing the viewer to explore the environment beyond what a traditional, forward-facing camera can show.

Video Personalisation for Corporate Video Production 

Personalization in your corporate video involves creating videos with customer-oriented messages and video content that meets individual viewers' specific needs, interests, and preferences.

When targeting specific buyer personas, your video effectively engages with your target audience. Imagine someone addressing you instead of the whole room—that’s the effect of personalization. 

How Personalization Enhances Corporate Video Effectiveness Across the Marketing Funnel

Personalization is becoming increasingly important in all areas of marketing, and corporate video production is no exception. 

These videos offer a multitude of benefits that encapsulate many of the goals of a complete marketing mix:

• Improved user experience
• Addresses consumer pain points
• It allows you to build a relationship with the viewer
• Delivers a tailored experience
• Stand out from competitors
• Improves conversions
• Improves brand recognition

Aligning Video Marketing with Consumer Expectations for Enhanced Brand Perception

Consumers today are not only focused on good customer experiences but also on video and what your video says about your company or brand. Combining the impact of video with addressing your consumer’s expectations can result in great success.

AI-Driven Video Production 

Generative Alternative Intelligence (AI) uses existing content like audio, video, and text to generate original content. AI allows marketers and companies to automate any stage of the video production process.

Imagine a world where you can create a script, edit, and transcribe your video in seconds. Well, that world is here. The market for AI video production is expected to grow to be worth just under US$2 billion by 2030. It is hardly surprising when you consider approximately 80% of current online traffic is due to video content.

Balancing AI Efficiency with Human Authenticity in Video Production

We’re only beginning to harness the power of AI and machine learning (ML). Yet, the impact is already being felt by reducing once time-consuming and labor-intensive aspects of pre-production.

AI is a massively helpful tool for small businesses and large corporations; don’t forget to humanize your video. With this growing trend, consumers are not blind to AI and may sniff out any inauthenticity, so adding a human touch to any content you create is essential.

Interactive Video for Corporate Video Production 

Interactive video is another trend that is gaining popularity in corporate video production. With interactive video, viewers can click on different elements within the video to explore additional content, learn more about a product, or even make a purchase.

This technology benefits e-commerce companies looking to drive sales through video content. With interactive video, the options are limitless—you can give your viewers quizzes, you can even provide them with control over viewing perspective, gamified content, clickable menus, and even elements such as interactive storylines that let them choose their own adventures.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Corporate video production is the process of creating videos for businesses and organizations. The videos are typically tailored to a specific audience and developed to achieve a particular business goal. For example, a corporate video may be designed to boost employee morale, train new hires, or promote a product or service to customers. 

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