16 Best Customer Education Examples And Strategies

Imagine this: you launch a new product, and customers first leave your website to search for answers on Google. Instead of finding your website, they land on someone else’s, and you lose a sale. Why? Because they were confused and needed help. This scenario is all too common for businesses today. The good news is that with customer education examples, you can help your customers find the answers they need so they don’t get lost on the way to your products. If you're considering video content, understanding educational video production cost can help you plan an effective strategy without overspending.

In this article, we’ll explore the importance of customer education, different customer education examples, and how corporate video services can help build an effective customer education strategy. 

10 Best Customer Education Examples and Strategies

1. In-app Guidance for Smooth Transitions

In-app guidance provides pop-up tips when users access new tools or features to facilitate learning within the product environment. This type of customer education helps you avoid overwhelming customers with too much information upfront as they onboard your product. 

Instead, you can use these interactive nudges to help users learn as they go so they can seamlessly transition into using your product or service. 

In-app guidance is perfect for customer onboarding and driving advanced and new feature adoption. Examples of in-app guidance include:

• Product tours
• Interactive walkthroughs
• Step-by-step flows
• User onboarding checklists
• Tooltips Beacons 

2. Courses and Modules Built Using Learning Management Systems (LMS)

If in-app guidance delivers quick tips, then courses are created to do the opposite. Suppose your software is complex and is best utilized with a thorough understanding of different:

• Concepts
• Capabilities
• Security protocols

In that case, you can create courses and certifications with a learning management system. A customer LMS helps deliver education and training to your end-users to drive higher volumes of information retention in engaging instructional formats. You can use these systems to design visually appealing courses with interactive elements to test your audience’s comprehension of different topics. These include:

• Quizzes
• Polls
• Team-based activities

3. Recorded Webinars

Video has become an essential element of learning in the age of remote and hybrid work. Some examples and processes are hard to summarize into text-based content because they become too long-winded and uninteresting. But, you can retain customer interest by recording webinars or short videos to showcase:

• Product walkthroughs
• Customer examples
• Q&A sessions
• Lessons delivered by a team member or external expert 

4. Slide Decks

Condense important information about a specific topic into a concise and visually engaging slide deck. These come in handy during onboarding for customer-facing teams to showcase your business’s strengths and features. It’s also a great resource to send to new customers so they can have it on hand and easily share it with their teammates. 

5. Knowledge Bases

A knowledge base is a comprehensive self-service resource that centralizes different articles and files across a breadth of topics related to your product. The secret behind a great knowledge base is keeping it:

• Organized
• Up-to-date
• Easily searchable

Optimizing Customer Experience

Because it holds so much information, you want to create an intuitive experience so customers can browse and locate helpful content during an urgent point of need. Customer-facing teams should invest in continuous training and ongoing end-user support, including routine in-app tutorials and customer help centers.

6. Process Documentation in PDFs or Word Documents

This is an effective format for breaking down processes with a hierarchical list of steps or a defined structure to be followed. Process documentation should be concise enough to be easily shared with your customers so they can keep procedures standardized and accurate across different user groups. 

7. User Guides and Tutorials

User guides or tutorials offer detailed, step-by-step guidance to help your users get familiar with the product. This type of content is essential for customer success as it streamlines the onboarding process, alleviates confusion, and empowers customers to utilize products or services effectively. 

They enable self-service solutions by offering clear instructions and troubleshooting guidance, reducing dependence on support channels. These resources accelerate customer time-to-value, ensuring they quickly achieve their desired outcomes and fostering a positive user experience.

8. Best Practices and Expert Tips

Best practices and expert tips serve as valuable customer success content by providing actionable guidance and insights to help customers optimize their product or service use. These resources offer tried-and-tested strategies, recommendations, and techniques for maximizing value and achieving desired outcomes. 

By sharing expert knowledge, businesses empower customers to:

• Leverage the full potential of their offerings
• Overcome challenges
• Drive success

Best practices and expert tips enhance customer satisfaction and loyalty and contribute to long-term success by continuously improving customer proficiency and results.

9. Case Studies

Case studies present illustrated product usage stories of your happy customers and highlight the outcomes and benefits they achieved. They provide real-world examples of how a product or service has delivered tangible benefits to existing customers. 

By showcasing specific use cases, challenges faced, and the outcomes achieved, case studies offer compelling evidence of the value proposition and effectiveness of the offering. They can inspire and educate customers by highlighting:

• Best practices
• Innovative solutions
• Lessons learned from others' experiences

10. Newsletters

A newsletter can help keep your customers informed and engaged by providing a direct and consistent channel for delivering valuable and relevant information. This could be:

• Product updates
• Feature releases
• Industry trends
• Best practices
• Upcoming events

By staying engaged with customers through newsletters, businesses can reinforce their brand presence, nurture relationships, and foster a sense of community.

Related Reading

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• How to Increase Product Adoption

What Exactly is Customer Education?

Customer education plays a vital role in the customer success approach by equipping customers with the knowledge and skills needed to maximize the value they derive from a product or service. It involves guiding new customers with tutorials and walkthroughs to use your product effectively. 

Comprehensive digital educational resources are provided to deepen customers' understanding of features and troubleshooting methods.  

How Does Customer Education Work?  

Mediums of customer education are:  

• Training videos
• Product onboarding emails
• Online courses or workshops
• Blog articles
• Webinars and live demos
• Customer help documents 
  

Building user communities is a growth tactic to educate customers at scale, facilitating peer learning and support. Continuously educating your customers informs them about:

• Product updates
• Best practices
• Industry insights

By empowering customers through education, frustrations are reduced, product utilization improves, and loyalty increases, positively impacting customer lifetime value.  

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Benefits of Customer Education for Businesses

Educating your customers on using your product for their specific needs leads users to adopt it more quickly and engage with it more often. They will use your product more confidently and consistently when understanding its features and benefits.

Reduced Customer Churn: Help Customers Love Your Product

Customers who know how to use your product and understand the benefits are less likely to drop it and seek another solution (i.e., seek out your competition). They are more likely to stick around when they see your product’s direct value for them.

Increased Customer Satisfaction: Help Your Customers Feel Good

Customers who can link how to use your product with the value it brings them are more satisfied overall. Imagine, for example, that a SaaS company receives mixed reviews due to users feeling lost when using their product. Launching an interactive learning center could boost customer satisfaction by giving users the tools to use my product confidently.

Cost Savings in Customer Support: Reduce Pressure on Your Team

With on-demand information designed to address common user issues, your customer support team will likely receive fewer support tickets. This can reduce pressure on your support team and translate to cost savings for your organization.

Boosted Customer Retention and Lifetime Value: Keep Customers Coming Back for More

The best products offer long-term value, and customers who recognize that value are in for the long run. Not only that, they are more likely to seek out additional products or features that support their needs. Customer education accomplishes these key benefits by directly solving organizational pain points, obstacles, and frustrations:

• Hindering product usage
• Sabotaging long-term customer loyalty

Why Videos Enhance Customer Education

When educating your customers, no content type performs quite like video. It’s engaging, versatile, and can explain complex topics in a digestible way. Most importantly, video can improve customer retention rates, helping them remember your content for their next interaction with your business.

1. Video is Memorable

When creating content to educate people, you want to ensure they retain the information; video is excellent at this! There’s just something about seeing images and hearing sounds together that sticks in our brains. 

According to a recent report by HubSpot Research, 54% of consumers want to see videos from brands, compared to email newsletters or image-based content. The same report also found video content to be the most memorable.

2. Video is Cost-Effective

When you create a video, you have excellent content that you can use repeatedly. This is one of the reasons that video is so cost-effective. In fact, according to 51% of marketing professionals worldwide, video is the type of content with the best ROI.

Why Video Content Works

So why is it so effective? As you already know, video is engaging and memorable, making it a worthwhile investment for marketers. But it is also trackable, unlike text content such as emails. When you send an email, although you can see whether it has been opened, there is no way to know how much (if any) was read.

Nevertheless, most popular video hosting sites, like Wistia and YouTube, have analytics tools that can show your videos' watch rates down to the very second users switched off.

3. Video is Versatile

You can cram a lot of information into a short video and cover a lot of ground. For example, it would take a couple of paragraphs to write about your company’s background, the staff, and your product; you could show all of that in just a few minutes of video, and the result would be much more enjoyable!

The Versatility of Video

If you’re selling software, video lets you give new customers a complete overview. If you’re selling a product, you can show them exactly how it works. If you simply want to welcome them to your brand, you can have your staff members personally say hello. Whatever you’re doing or selling, a video is much more effective than nameless, faceless text.

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6 Real-World Examples Of Customer Education

1. LinkedIn Learning – Career-Focused Education 

LinkedIn Learning is a prime example of customer education that extends beyond platform-specific training. With over 23,300 courses taught by nearly 4,000 industry experts, it provides users with career advancement opportunities in business, technology, and creative fields. What makes it effective? 

• Personalized Learning Paths: Users get course recommendations based on their job title and industry. 
• Certifications & Skills Assessments: Learners can showcase their achievements on LinkedIn profiles.
• Group Learning: Teams can engage in courses together, making it an excellent tool for corporate training. 

While LinkedIn Learning isn’t free, users can access ten free courses per month with a LinkedIn Premium subscription or opt for a dedicated Learning subscription.

2. Canva Design School

Interactive Learning for Non-Designers: Canva is known for making graphic design accessible to everyone. Canva Design School takes this further by offering free, hands-on tutorials that teach users how to maximize the platform. 

Why it works

• Step-by-step interactive lessons on video creation, website design, and content management.
• Certification programs in Canva Essentials, Teacher Essentials, and Graphic Design Essentials.
• No account is required for general tutorials (though certification requires a free Canva account). 

By making design education fun and easy to follow, Canva keeps users engaged while ensuring they get the most out of the platform.  

3. Slack Success Hub

Helping Businesses Optimize Communication Slack is more than just a workplace messaging tool; it’s a hub for collaboration. The Slack Success Hub ensures users know how to get the most from the platform, whether beginners or advanced users.

Key Features

Onboarding guides and use-case examples to show real-world applications. Tutorials, webinars, advanced HR, recruiting, and DEI training courses. Certifications and badges that recognize user expertise. This structured education ensures businesses can leverage Slack’s full potential to improve team productivity and communication.

4. HubSpot Academy

A Leader in Marketing & Sales Education, HubSpot has become a major player in content-driven customer education. Beyond offering CRM and marketing automation tools, HubSpot Academy provides free courses and certifications in everything from SEO to AI and GDPR compliance. 

HubSpot's Educational Advantage

What makes it stand out is the high-quality, expert-led content that aligns with industry trends. Inbound marketing certifications that professionals can use to boost their credentials. Engaging multi-format content (videos, blog posts, live training, and workshops). HubSpot’s commitment to education has solidified its reputation as a thought leader in marketing and sales. 

5. Gusto Academy

Industry and Product Education for HR Professionals Gusto is an HR and payroll platform, and its Gusto Academy helps HR professionals master its features while learning key industry concepts. 

Why It's Effective

• Comprehensive Learning: Combines product training with HR fundamentals beyond Gusto’s tools.
• Extensive Content: 85 videos and 12 hours of eLearning created in just six months.
• Recognized Excellence: Award-winning customer education (2022 ACE Award for customer training).
• Builds Trust & Confidence: Helps customers understand Gusto’s software and broader HR practices.

6. Webflow University

Making Web Design Accessible Webflow is a no-code website builder that helps non-technical users create professional websites. Webflow University ensures users understand the technical and design aspects of web creation. What sets it apart? Engaging in video tutorials on:

• Site-building
• Animation
• Design principles 

Interactive learning tools and gamification to make education fun. Product certifications to validate users’ expertise in Webflow. By teaching users not just how to use Webflow but how to be better designers, Webflow University empowers customers to create high-quality websites.  

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Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. 

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Our flexible, subscription-based model, combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

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