8 New Ways To Use Videos In Your Customer Education Strategy

Imagine you've just bought a brand-new car. You can hardly wait to take it for a spin. But before you do, you must watch a 30-minute video on using all the gadgets and features. Instead of making you feel excited about your purchase, the video only annoys you and makes you feel stupid. You can't even remember what was in the video when you're done watching it. The next day, you return to the dealership for a crash course on operating your new vehicle. If you’re struggling with your customer education strategy, this guide will help. Plus, understanding the educational video production cost can help you invest wisely in creating engaging and effective content. In the following article, we’ll share new ways to use videos in your customer education strategy.

Our corporate video services can help you create a comprehensive customer education strategy incorporating videos to improve customer onboarding and reduce support costs. 

What is a Customer Education Strategy?

A customer education strategy is a game plan for helping customers learn everything they need to know about your product or service. Think of it as giving them a roadmap that makes onboarding smoother, answers their burning questions, and helps them get the most out of your offer. Now, this education can take many forms. 

Some businesses rely on blog posts, documentation, eBooks, or email guides, while others lean into:

• Video tutorials
• Webinars
• Interactive training sessions

The key is to provide information in a way that’s accessible and engaging so customers don’t just understand your product; they would also enjoy using it. Why does this matter? Because an educated customer is a happy customer. When people feel confident using your product, they’re likelier to stick around, recommend it to others, and even upgrade to premium features. 

Excellent customer education reduces support tickets since people can find answers independently instead of reaching out whenever they hit a roadblock. So, whether you’re selling software, services, or physical products, a solid customer education strategy helps:

• Increase adoption rates
• Boost satisfaction
• Build long-term customer loyalty

In short, it’s a win-win for both you and your customers!

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• How to Increase Product Adoption

Why Use Videos in Your Customer Education Strategy

Today, video is one of the most powerful tools for educating customers. It’s engaging, easy to consume, and highly effective at driving brand awareness and retention. Just look at the stats:

• 62% of consumers watch videos to learn about brands and products
• 45% of companies planned to create more product videos in 2024 to showcase their expertise. 

But what makes video such a game-changer for customer education?

Video is Memorable

Customers forget 77% of what they learn just a week after training. Retaining information is especially important for customer education because it helps buyers properly use your product and reach their goals. Video is your best bet for helping customers remember vital information.

Why Video Content Resonates with Customers

According to HubSpot Research, people remember what they see and hear better than what they read—54% of consumers prefer video content over emails and image-based content. The combination of visuals and sound creates a multi-sensory learning experience that sticks, making it easier for customers to recall key details about your brand, products, and how to use them.

Video is Cost-Effective

A well-made video is an investment that keeps paying off. Once created, it can be reused across multiple platforms:

• On your website
• Social media
• Email campaigns
• Customer support

Video's Superior Return on Investment

That’s why 51% of marketing professionals say video delivers the best ROI compared to other types of content. Plus, video performance is trackable in ways text content isn’t. Platforms like YouTube and Wistia provide analytics that shows precisely when viewers stop watching, helping refine your approach over time.

Video is Versatile

Video allows you to communicate complex information quickly and effectively. Instead of writing lengthy product descriptions or guides, you can:

• Demonstrate software
• Showcase a physical product in action
• Provide a warm, personal welcome from your team

Whether you need a quick tutorial, an explainer, or a deep dive into a feature, video adapts to different learning styles and keeps viewers engaged in ways static text never could.

Video's Superior Return on Investment

Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. Key features include:

• Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
• Weekly Strategy Calls: Regular check-ins to align with your goals
• Contract-Free, Full-Service Production: A flexible approach without long-term commitments

A Superior Video Solution

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our product demo video service to take your content to the next level.

8 New Ways To Use Videos In Your Customer Education Strategy

1. Product Demos: The Right Way to Showcase Your Offerings

Your product or service can sound impressive on paper, but a demo lets people see the product in action. It dispels confusion and builds trust. Whether it’s a question about a specific feature or a suggestion for improvement, demos allow you to refine your product based on real user interactions.

Crafting Effective Product Demos

Don’t get bogged down in every detail for a perfect product demo. Highlight the core value proposition and how it solves their problems. Screen recordings here come in handy. Focus on the most impactful features and avoid information overload. Utilize tailored video templates for faster and more efficient video creation. 

2. Instructional Videos and Tutorials: The Key to Customer Education

Instructional videos bridge the gap between theory and practice. Watching someone demonstrate a skill allows us to visualize and internalize the steps much faster. You see the steps broken down, allowing you to learn at your own pace and rewind if needed. This visual element is key for many learners, making it easier to grasp what written instructions alone might miss. 

Creating Effective Instructional Videos

While making instructional videos, use high-quality screen recordings, demonstrations, or animations to complement avatars narration. Consider background music that enhances the mood without distracting from the content. Also, offer extra tips, troubleshooting guides, or downloadable resources to make your tutorial even more helpful. 

3. Explainer Videos: Simplifying Complex Topics

Imagine trying to explain a complex new app through text alone. Now imagine that explanation brought to life with friendly animations, catchy music, and a relatable voice-over. See the difference? Explainer videos bridge that gap perfectly. They can simplify complex topics, boost engagement, and leave viewers feeling empowered. 

But crafting a compelling explainer video requires more than just pointing a camera. While crafting explainer videos, make sure you know your audience so that you can tailor your content to their needs and knowledge level. Identify their pain points. What are they struggling with? Address those issues directly. 

Engaging Short Attention Spans

Do not forget to speak their language, avoiding technical jargon unless necessary. People have short attention spans online, so aim for 1-2 minutes and grab attention in the first few seconds. Here, visuals are key! Use animation, interactive quizzes, buttons, or screen recordings to illustrate concepts and to show how your product/service solves a problem. Consider creating a series of short videos for complex topics. 

4. Scenario-Based Training Videos: The Future of Learning

Forget passive lectures and forgettable PowerPoints. Scenario-based training videos are revolutionizing the way we learn. These engaging videos take learners out of the observer role and thrust them into the heart of realistic situations. But why are they so effective? A video lecture on handling customers might equip you with information, but a scenario-based video lets you experience it. 

Scenario-Based Training

This problem-solving practical experience is what makes scenario-based training so powerful. The beauty of this type of training video is its adaptability. They can be crafted for any industry, role, or skill set. Scenario-based training videos are more than just a fancy way to deliver information. They create a dynamic learning experience that sticks. 

Choices and Consequences

The interactive nature, where some videos offer choices with consequences, further boosts engagement and makes the learning process memorable. These videos go beyond rote memorization. Customer education with video forces learners to think critically and decide under pressure. 

5. Customer Success Stories Videos: Harnessing the Power of Social Proof

We’re social creatures influenced by the experiences of others. Seeing genuine customers benefit from something makes it more desirable. Customer stories act as social proof, validating your brand and its promises. 

People trust people. It resonates deeply when viewers see a fellow human being, not a polished actor, share their positive experience with your product. They see themselves reflected in the story, facing similar challenges and achieving success. 

Authentic Customer Stories

This emotional connection fosters trust and makes your brand more approachable. Customer success stories showcase the human element behind your product, putting a face to the company and highlighting your product's specific value proposition. While marking customer success stories, it’s essential to maintain authenticity and not to script every word or create a staged performance. 

Customer Journey & Benefits

Explore the specific ways your product helped the customer achieve their goals. Did it save them time? Increase efficiency? Improve customer satisfaction? Highlight these benefits to resonate with your target audience. Offer viewers a glimpse into the customer’s journey. Show how your team interacted with them, providing support and guidance. 

6. Live Webinars: Bringing Your Users Along for the Ride

If your product is difficult to use or gets updated frequently and requires users to get adequate knowledge to find out how it can be put to good use, you need to try live webinars. Many organizations are increasingly using live webinars to:

• Generate excitement about their product
• Build an emotional connection with customers
• Educate them through product tutorials and demonstrations 

This type of content can also be re-used if recorded and then added to a video library that your users can access anytime. 

7. Thought-Leadership Videos: Establishing Authority and Trust

B2B SaaS companies use thought leadership videos to position themselves as industry experts. They also use these videos in customer training to educate their customers about broader industry trends and issues. These videos can take many forms, including:

• Interviews with subject matter experts
• Panel discussions
• Presentations specific to an industry 

Ahrefs, an all-in-one SEO toolset, is famous for its videos on optimizing for SEO. Over the years, they have established themselves as the thought leaders in the SEO space. Thanks to their YouTube knowledge base of SEO help, they have become a reliable source of SEO advice. 

8. In-App Videos: The Seamless Customer Education Tool

B2B SaaS companies can embed short tutorial videos directly into their products to guide users through specific workflows or features. These videos can be accessed on-demand within the product interface, providing users with a seamless and contextual learning experience. In-app videos can be particularly effective for educating users who prefer to learn by doing. 

Empowering Customers Through Education

Customer education teams also use this for a self-serve product that needs less human involvement from support. An effective customer education plan will transform inexperienced buyers into devoted customers who continuously find value in your offering. Constant value is also the secret to increased revenue, quicker product growth, and long-term retention.

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10 Customer Education Strategy With Videos in Action

1. Customer Education Videos by Moonb 

Moonb is a video marketing agency that offers an unlimited subscription service for video making and editing. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. 

Moonb has created several customer education videos using motion graphics to help businesses better explain their product offerings and relate to the audience in a much better way. 

2. GUESTY Product Training Demo Video 

Managing multiple properties can be challenging, but Guesty's product training video offers a clear solution. The video's simple animation demonstrates how the platform simplifies booking management across various sub-units and channels. This product training video is a concise and practical tutorial for property managers. 

It highlights key features like multi-channel listing and sub-unit assignment, making the software's capabilities readily apparent.

3. HP Minimal Product Training Video 

HP Instant Ink's simplicity shines in this product training video. Bright visuals and concise messaging communicate the value proposition: pay only for what you print, saving money and hassle. The video targets home users and small businesses, highlighting the app's role in managing subscriptions. 

Automatic delivery and recycling are cleverly shown, reinforcing the ease of use. The pay-per-page model is emphasized, and a clear call to action encourages viewers to learn more.

4. Amazon Product Assembly Animation Video 

Precise and efficient, this Animated Software Training Video excels. The clear visuals and concise text descriptions simplify understanding the Medtronic Space-D system, even for busy professionals. High-quality 3D animation provides detailed views of the device's components. 

Concise Clarity

Its brevity is a significant plus; the video effectively conveys crucial information without being lengthy. With its consistent blue background, the professional aesthetic builds trust and reinforces the medical context. This makes the footage highly effective at conveying the system's functionality.

5. 360Learning Product Training Animation 

High employee turnover is a costly problem, powerfully illustrated in this B2B Product Training Video. The video uses compelling visuals to show how 360Learning's collaborative platform transforms onboarding, contrasting outdated methods with a modern, engaging experience. It's a concise, 62-second explainer video. 

Driving Engagement

360Learning's intuitive interface and positive user testimonials are showcased, leaving viewers wanting to explore the platform further€” perhaps by visiting the website or requesting a demo. The video's dynamic graphics and focus on employee success make it a highly effective marketing tool.

6. Hotjar 

Hotjar's filter functionality shines in this Product Training Animated Video. The simple animation style and clear visual cues make understanding the filter application process effortless. The video's concise nature ensures viewers quickly grasp the benefits. Different filter types are showcased, effectively demonstrating how to streamline workflows. 

The visual metaphor of the overwhelmed stick figure is cleverly used, highlighting the problem Hotjar solves. This is a highly effective training tool.

7. Coinbase 

Engaging visuals drive the Product Training Overview Video, commencing with a radiant sphere symbolizing global interconnectedness. The animation utilizes bar graphs and interlocking gears to highlight improved business performance and a cohesive strategy. A circular graphic with the REFRESH concept reinforces transformation, while supply chain network diagrams showcase relationship updates. 

Visualizing Transformation

Expanding teal blades visually communicate workforce reconfiguration, culminating in a futuristic clock that embodies anticipating the future. The focus shifts to restructuring as an opportunity for advancement, emphasizing supply chain updates, financial rebalancing, and shareholder reconnection. The video conveys a message of change and opportunity while reinstating faith in the company.

8. Philadelphia 

Yes, even a company that sells cream cheese can benefit from a customer education video! Philadelphia is a brand that is over one hundred years old. But at a time when only 7% of millennials consider themselves to be ‘brand loyalists,’ that hardly seems to matter anymore. This video keeps Philadelphia top-of-mind and relevant to current consumers. 

Philadelphia encourages people to enjoy the product in new ways, getting people talking and hopefully buying!

9. Coach 

Scarves are versatile but often forgotten about as an accessory. This animated video by Coach sets out to change that by showing many different uses for their scarves. With instructions written on-screen in swirly typography and scenes that depict quirky characters in various situations, this video educates customers on how their product can be practical and stylish. 

Coach also speaks directly to their ideal customer (millennial women) by placing their characters in scenes their customers could relate to, such as hopping on the subway or chatting with friends at a cafe.

10. Ikea 

Everyone loves Ikea furniture, but the assembly…not so much. Ikea’s assembly instructions are so notoriously frustrating that there is a YouTube craze called the ‘Ikea Assembly Challenge’ in which people (mainly couples) try to build Ikea furniture without getting frustrated! The great thing is that Ikea has recognized this problem and created not just one customer education video but an entire playlist. 

These how-to videos are incredibly in-depth and are a visual reference for customers who struggle with the written instructions that come with the furniture.  

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Educational videos are short movies that teach the viewer about a specific subject. They feature engaging visuals, expert commentary, and real-life examples to help the audience grasp key concepts and apply what they learn. Educational videos are especially effective at assisting customers in learning about complex topics, like how to use a product or service, because they break information down into digestible parts and show rather than tell. 

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