A Complete Guide To Employee Testimonial Videos (With Examples)

When searching for the right candidate, what do you look for? Indeed, skills and experience matter. But as you sift through resumes and cover letters, you’re also looking for indications of cultural fit. After all, you want someone who will mesh well with your existing team and, ideally, share your organization’s values. What better way to learn about your company’s culture than by hearing from its employees? Employee testimonial videos, a key aspect of corporate video production, provide valuable insight into working at your organization, helping job seekers understand your company’s culture. The more authentic and relatable these corporate videos are, the better. They can help you attract the right candidates and reach your hiring objectives. This blog will help you get started by offering tips on creating compelling employee testimonial videos.

If you want to elevate your production quality, Moonb’s corporate video services can help. Our experienced team will work with you to create engaging employee testimonial videos that align with your goals. 

What are Employee Testimonial Videos?

Employee testimonial videos are short, engaging films in which team members share their experiences working at a company. These videos are designed to provide a genuine and relatable glimpse into the workplace, highlighting the company culture, values, and benefits from the perspective of the employees who know it best. 

Videos are more engaging than other formats, receiving an average of 1200% more shares than text and image formats combined. Employee video testimonials are no exception to this rule.

What Do Employee Testimonial Videos Feature?

In these videos, employees typically answer questions about:

• The Work Environment: How teams collaborate, innovate, and support one another.
• Company Values: How the organization’s mission and values are reflected in everyday work.
• Perks and Benefits: Unique advantages, like professional development opportunities, flexible work options, or wellness initiatives.
• A Day in the Life: Some videos take a documentary-style approach, showing an employee’s typical day at work from a realistic and relatable perspective.

Why are They Effective?

The main goal of employee testimonial videos is to authentically showcase the employee experience, giving prospective candidates a sense of what it’s like to work at the company. 

Here’s what makes them impactful:

• Authenticity: Hearing directly from employees makes the content relatable and trustworthy.  
• Engagement: Video is a compelling medium that captures attention and conveys emotion better than text or static images.  
• Transparency: By showing the real faces and voices behind a company, these videos help job seekers make informed decisions about whether the organization is the right fit for them.

Employee testimonial videos are more than just a recruitment tool—they’re a window into your company’s heartbeat. By sharing the voices of your team, these videos attract talent and strengthen your employer brand.

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Why are Employee Testimonials Important?

Employee testimonials are the real deal when it comes to recruitment marketing. Forget about flashy ads and career pages that look like a Hollywood production. Job seekers want to hear from actual employees and know the good, the bad, and the ugly. 

Employee testimonials are a powerful way to boost your reputation as an employer and attract the right talent. They help you create a more accurate and authentic picture of what it’s like to work at your company. This can help you attract candidates that are the right cultural fit for your organization. In short, this will improve your retention rates and reduce turnover. 

How Do You Gather The Information?

The best way to get employee testimonials is to ask. You can send out a survey to all of your employees, set a reminder to ask new hires to share their impressions after six months or a year, or simply request that your employees write about their experiences or share them as a video testimonial. 

Formats For Employee Testimonials

Employee testimonials can be shown in many formats, from: 

• Text interviews
• Articles
• Blog posts
• Videos to social media posts 
• Takeovers

They all have a specific way of connecting with the audience so that you can experiment with different formats. 

Regardless of the form, the testimonials should tick these three boxes: 

• Authenticity, which is easy to find in a genuinely good work culture 
• A structure that is simple to follow 
• A relatable story with personal details 

5 Examples Of Great Employee Testimonial Videos

1. Google’s Employee Testimonial Video Highlights Diversity and Inclusion

Google’s 3-minute employee video testimonial highlights the experiences of different team members from diverse backgrounds. The employees describe their unique journeys at Google and share why working there is so much fun. The diversity amongst the other employees stands out in this video testimonial, which talks more about their inclusive company work culture. 

2. Capgemini Careers Create a Wall of Love for Employee Testimonials

Capgemini’s careers page features a wall of love with all the employee video testimonials. Similar to Famewall’s grid testimonials, this wall is sourced directly from X and YouTube and features a mix of employees’ career experiences and company accomplishments. 

This helps potential candidates understand the company’s culture and visualize their own career trajectory if they decide to choose Capgemini. 

3. Nike Employee Transformation Video Testimonial Inspiring New Candidates

Nike takes a different approach to featuring its employee video testimonials. In this video, Nike features employees who joined the company as interns but later advanced in their careers. 

This works well in inspiring new candidates to join Nike, as they can relate to the employees’ experiences and want a similar career trajectory. 

4. Intuit Employee Video Testimonials with Glassdoor Announcement

Intuit is a company focused on financial software with well-known products like QuickBooks, Mailchimp, etc. They have featured a compilation of all the employee testimonial videos in a single video supported by a Glassdoor fact that Intuit was Glassdoor’s 2023 Best Place to Work. 

Since Glassdoor is a well-known review platform where employees talk about companies, this acts as extra social proof in the employee video testimonial. 

5. Semrush’s Casual Employee Video Testimonials Lighten the Mood

Semrush follows a different approach with its employee video testimonials. They’ve brought in employees to a particular place and setting with their employees, lightening the mood by sharing their fun experience. It also makes it enticing for a candidate to watch the entire video testimonial and be inspired to join the company.

What Makes A Great Employee Testimonial Video?

A Compelling Story Makes Employee Testimonial Videos Relatable 

People connect with stories, not stats. A great testimonial video takes viewers on a journey, showing how the employee found their place in your company, grew professionally and contributed meaningfully. It’s not just about listing job duties—it’s about sharing their personal experience in a relatable and inspiring way.

Example: An employee shares how they started as interns and, with mentorship and growth opportunities, advanced to a leadership role. 

Real-World Impact Matters

The best testimonial videos focus on tangible outcomes. Employees should share specific examples of how their work makes a difference—contributing to innovative projects, improving processes, or creating meaningful relationships with clients or colleagues.

Pro Tip: Avoid vague statements like "I love working here" without context. Instead, highlight something measurable or impactful, like how their team solved a challenging problem or launched a successful initiative. 

Concrete Differentiators Set Your Company Apart

What sets your company apart from others? Encourage employees to mention the unique aspects of your workplace—be it: 

• The supportive leadership
• Flexibility
• Professional development programs
• The camaraderie among colleagues

These details show why your company is a standout choice for prospective talent.

Example: “Unlike my previous roles, this company prioritizes work-life balance by offering flexible schedules and mental health resources. 

Authentic and Conversational Tone 

No one wants to watch a scripted monologue. The magic lies in authenticity—showing real people sharing their actual experiences. The tone should feel like a conversation, not a performance. Viewers will likely trust and relate to genuine employees rather than overly rehearsed.

Tip for Success: Allow employees to use their words and speak naturally, even if it’s not perfectly polished. Honest emotion is far more engaging than a flawless delivery. 

Contextual Relevance Is Key to Employee Testimonial Videos 

Context is key. Employees should introduce themselves by sharing their role, tenure, and department, and, if relevant, mention the industry they’re working in. This helps viewers, especially job seekers, see themselves in similar roles and understand the bigger picture.

Example: “As a data analyst in the healthcare sector, I’ve had the chance to work on projects that directly improve patient outcomes.” 

Bonus Tips for a Winning Video 

• Visual Appeal: Use high-quality visuals, dynamic backdrops, and engaging editing to keep the video visually interesting without overshadowing the message. 
• Brevity is Key: Aim for 1-2 minutes. Keep it concise but impactful. 
• Call-to-Action: End with a call to action, such as inviting viewers to explore open positions or learn more about your company culture. 

A great employee testimonial video feels like a heartfelt conversation with someone who genuinely loves where they work. It inspires trust, creates relatability, and leaves viewers thinking, “I want to be part of that.”

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3 Best Practices For Creating Employee Testimonial Videos

1. Be Natural

Recruiting is no time to put on a front. Given the razor-thin margins for error in today's climate, there's no point in pretending your community is something it’s not. Think of it this way: if you put on a show full of exaggerations and falsehoods to attract talent, do you think those new hires will stay long once they realize you were disingenuous? Not a chance.

The most impactful testimonial videos will show your staff in their actual, day-to-day work environments. People want a window into what it's like to work in your community, not a fabricated construct meant to lure them in simply.

2. Be Authentic

Similarly, there's no point in making your employees movie stars just to impact my testimonial videos positively. Authenticity is just as essential as being natural, where a recruit or candidate will spot something inauthentic from a mile away. And that just makes an already challenging situation that much more difficult.

Instead, don't try to make your people something they aren't. Let those smiles and pride in their work shine brightly without trying to filter the message through any false lenses. When you capture authenticity from my employees in testimonial videos, it’s like catching lightning in a bottle—an electric jolt for your recruiting.

3. Be Personal

Just as prospects receive canned, automated, boilerplate responses from other communities, so are job candidates from other potential employers. Thus, personalized messaging is a significant opportunity to separate yourself from different companies.

You’re not just competing against other senior living communities. Like it or not, you're fighting for talent against several organizations from several industries in your area. That's why it's so important to personalize your testimonial videos from current staff, where they address the viewer by name and speak to them as an honest, breathing individual, not just a single faceless recruit of many.

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Employee testimonial videos feature workers discussing their experiences at a specific company. Unlike traditional corporate videos, which often focus on the organization, employee testimonial videos offer an inside look at what it’s like to work for a business. They provide valuable insights into a company’s culture and operations, which can help potential recruits make informed decisions before applying for open positions. 

Why You Should Create Employee Testimonial Videos

Creating employee testimonial videos can be a game-changer to improve your organization’s recruitment efforts. 

These corporate videos can help you: 

Attract the Right Candidates

The more specific and detailed your employee testimonial videos are, the better. You can showcase your company’s authentic culture and operations by featuring honest insights from actual employees. This helps ensure potential recruits can accurately assess whether they’d be a good fit for your organization before applying for jobs or accepting offers. This is especially important for candidates from diverse backgrounds who may be concerned about joining a company with little to no representation of their identity. 

Reduce Turnover

Employee testimonial videos can help you attract the right candidates and reduce turnover. By accurately depicting your company’s culture and operations, these videos can ensure that new hires clearly understand what to expect upon joining your organization. This helps minimize the chances of unpleasant surprises leading to early employee departures. 

Build Trust

Customers and potential recruits want to hear from real people, not just brands and organizations. 

Employee testimonial videos can help humanize your business and build audience trust. 

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