23 Instructional Video Examples For Companies To Learn From

Creating instructional videos can feel overwhelming. You will face challenges even with a solid plan, budget, and timeline. For example, you want to make a video to help employees learn a new software program. You've seen examples online and even collected a few to inspire your project.  But as you watch these instructional video examples, you realize that the production quality is far superior to what you're used to creating. Now, you're worried about how much it will cost to achieve this level of quality. Understanding educational video production costs can help ease your concerns so you can focus on your project and create an engaging instructional video to help your organization reach its goals. This article will provide valuable insights to address your worries about costs and find relevant instructional video examples to help you achieve your goals as a company.

As you assess the costs of educational video production, consider teaming up with Moonb. Their educational video production services help you reach your goals, lessen your worries about cost, and create an instructional video that will excite your audience.

23 Instructional Video Examples For Companies To Learn From

1. Animated Educational Videos by Moonb: Breaking it Down with Animation

Moonb offers an unlimited subscription service for video making and editing. We are a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. From educational video production, to internal training video production and more, we have created hundreds of customer education videos using motion graphics to help businesses better explain their product offerings and relate to the audience in a much better way.

2. Wix Studio: A Product Demo That Oozes Cool

Wix Studio’s demo sets a high standard for product demo videos. It oozes style and conveys a premium feel with its high production value. 

The demo blends good music and catchy visuals while highlighting the benefits website creators will get using Wix’s sleek, intuitive interface. Just by watching the video, you can grasp the benefits:

• Grid-based website development
• No-code interactions and animations
• Access to hundreds of APIs
• Many more

All this is explained with text, audio, and visuals. Plus, it’s fun to watch. Wix Studio’s video is an excellent example of product demos done right.

3. Meta’s Orion: You Don’t Need a Fortune to Make a Good Demo

This product demo ditches the typical deep dives into features and benefits, opting instead to build anticipation and intrigue. And compared to the Wix Studio video above, it wasn’t hard to make. Shot entirely on the phone with minimal editing proves you don’t need to burn cash on your product demo videos. 

Cloud-Powered Creativity

Even Meta is comfy with such a low-fi approach! The engaging narrator, who keeps things light and humorous, makes the video compelling. The takeaway? With the right concept, you can get a lot done using a smartphone and an introductory video creation platform like Riverside. With Riverside, you can even record everything directly to the cloud using our mobile app.

4. Grammarly: Using a Relatable Scenario to Show How to Use the Product

This Grammarly video uses a parody of a real-life scenario to show how fictional characters use Grammarly to resolve a conflict at work. Watching the video gives viewers a clear idea of how using Grammarly’s tone feature can improve their day-to-day written communication. This video's creativity, humor, and visuals make it entertaining. But the video is compelling, too. 

It repeatedly shows how the product works, while the highlighted benefits compel us to want to know more. This video shows that crafting relatable scenarios, whether imaginary or real, can be a good way to show how people can use your product.

5. ClickUp AI: Storytelling to the Rescue

In this video, a made-up company's competitors have just launched a product. And the video’s protagonists need to create a go-to-market launch plan in just a week. It’s the perfect problem for a task management and productivity platform like ClickUp. In this imaginary work scenario, the video shows various cases of engineers, designers, marketers, and content creators using ClickUp’s AI functionality to do their jobs faster. 

The video ends with a link to the product feature so users can check it out immediately. It’s another fantastic example of bringing real-life use cases to life with imaginative storytelling. The demonstration is as clear as a bell; you’re left with no doubt about the feature and how to use it.

6. Headspace: Making a Product Demo Video That’s Soothing and Calming

Creativity and storytelling are great ways to showcase your product, and Headspace uses them in spades. In this video, the brand's cute, quirky animations hold your attention from the first second and keep it to the end. The Netflix video makes Headspace feel like a pocket mentor who’ll help you with everything from sleep to fitness. 

It also shows how you can integrate the app into any area of life. Plus, the calming voice of the narrator is right on brand - precisely what we’d expect from a meditation app.

7. Notion: A Straightforward Approach to Explaining Your Product

What a great way to explain your product! Notion doesn’t hold back; its product demo video demos the app in as exhaustive and compelling a way as possible. If you’ve ever used Notion, this demo video explains almost all the app's key features. This gives people a clear idea of how to integrate Notion into their work or personal lives. 

The storytelling isn’t too fancy here, but the video is compelling nonetheless. Study the video to see how Notion weaves its features and benefits with basic storytelling. This builds intrigue and makes the product worth checking out.

8. Apple MacBook Pro: The Gold Standard for Product Demos

Is it even possible for Apple to make bad product demos? The company is a master of marketing, specifically in making kickass demos. If you have the production budget and the right people, consider making Apple-style videos. Over the years, Apple has created many of them, so there’s plenty of material to study and emulate. 

So, what’s good about this particular video? Everything. Think about it: the target customers are laptop users looking for a powerful computer. They want:

• Great specs
• Excellent screen
• Long battery life

Apple showcases just that: their video uses visuals, storytelling, and creativity to show why this will be the most excellent laptop you’ll ever own. If there’s a perfect demo to emulate, this is it.

9. Tasty App: Simple Can Be Effective

Does the complexity of producing the Apple video above leave you overwhelmed and stressed? Don’t be; as we’ve mentioned before, your product demo video doesn’t need to be fancy. Take this Tasty App video, for example. 

The video uses an overhead camera, a playful, lighthearted track, and a good narrator. Then it shows the user exactly how this app works from A to Z. It’s simple, effective, and casts the Tasty App in an appealing light. Best of all, everything is explained with a budget that won’t cost you your arm and a kidney.

10. Peloton: Sell the Experience, Not the Features

Sometimes you don’t need to sell features. You need to sell an experience. For a masterclass in selling experiences, check out this Peloton product demo. The video doesn’t give a feature-by-feature breakdown of the product; instead, it provides a glimpse of how using the product will feel. 

The feel of the live class sessions. The grind. The sweat. The euphoria of accomplishment. All this is conveyed through good storytelling, music, and scriptwriting.

11. Ring Door View Cam: Sometimes, You Can Just Let the Visuals Do the Talking

Your script doesn’t need to be fancy. You can leave any explanation altogether and let the visuals do the talking. That’s what Ring has done with their product demo video. Ring easily conveys its product’s value proposition by focusing only on visuals. 

The video shows the product’s features through multiple scenarios, whether letting someone at the door know you’re not home or chasing away that pesky burglar trying to break into your house. The video is entertaining, and the benefits and appeal of the product are apparent.

12. Soapbox: The Budget Doesn’t Matter, Just Get Started!

A well-placed joke or a touch of lightheartedness can keep viewers engaged from beginning to end. Soapbox’s product demo video uses humor aplenty. It also does a great job explaining the different scenarios where the product can be used. But here’s the kicker: Soapbox has two other videos made on various budgets. 

The second video was made on a $10,000 budget, and the third one on a $100,000 budget. There’s no better example than this Soapbox series to prove that you can create a compelling product demo no matter the budget.

13. DuoLingo: A Simple Approach to Showing Off App Features

DuoLingo is a language learning app that uses gamification to keep users engaged. The beauty of this product demo video is its simplicity. It shows the app's different features in a clear and easy-to-understand way. It also showcases a couple of other languages to appeal to a broader audience. 

This simplicity means potential customers could download the app and start almost immediately after watching, a great result for any product demo video!

14. Microsoft Surface: When Specs Matter, This Is How to Explain Them

There’s no getting away from it: sometimes, specs matter! This is particularly true in something like laptop retail. This video does a fantastic job of throwing loads of juicy product info at you in a way that isn’t overwhelming. 

By using captions and illustrating the physical location of these features on the product, we’re left with a super clear idea of what this product is and what we can expect should we buy it. A very nice job!

15. Paymentshield: It Doesn’t Need to Be Flashy to Be Effective

While not as ‘flashy’ as some of the videos on this list, this product demo by insurance company Paymentshield does precisely what it sets out to. As this software product, the video shows viewers simplified versions of what they would see on the dashboard. The animation works well here because it allows Paymentshield to only draw attention to the features they want to highlight. 

This makes the video more precise and more concise for viewers. And the text labels on screen also help to call out specific features and their uses.

16. Nintendo Switch: A Product Demo That Appeals to Different Audiences

As a home console that can also be portable, the Nintendo Switch was quite revolutionary in the gaming world upon its release. As such, this product demo needed to present the many different use cases of the console to entice fans to purchase it. This ad shows people using the Nintendo Switch at home while traveling and with friends. 

Nintendo Switch also showcases different games available on the console. By doing all of this in a smooth way that doesn’t feel forced, Nintendo can appeal to multiple different customers with just one product demo video.

17. Kite/Shopify: Assume Your Viewer Knows Nothing About Your Product

When making a product demo video, it’s best to assume that the person watching has never seen or heard of your product. This will help you to create a walkthrough with entirely fresh eyes. That’s precisely what this product demo by Kite (a Shopify app) does. It takes users through every detail, from logging in to customizing their store. This is a great way to ensure that everyone who purchases your product gets the most out of it.

18. Amazon Echo Dot: Get to the Point

Amazon always seems to nail it regarding their product marketing, and this intro to the 3rd generation Echo Dot is a perfect example. The video covers a lot of ground for 2 minutes – but it doesn’t even try to get across all the functionality because that just isn’t possible. 

Focused Funnel

They know this video’s place in the funnel: an introductory demo. And they make sure that’s all they do. If you spend a few minutes combing the Amazon YouTube page, you’ll find more specific feature videos to educate users further about what the product can do. But the intro video is designed to be an ‘intro.’ And that’s what it does!

19. IKEA Place: A Bright and Relatable Product Demo

IKEA Place is an augmented reality app that customers can use to find out whether furniture fits, or looks good in their homes before they make a purchase. This bright and upbeat video does a great job of explaining what the app does. 

It also makes the video relatable to a wide variety of people. It shows many different homes of every shape and size in many locations.

20. LEGO Life: Speak Directly to Your Audience

As a toy brand, LEGO’s primary demographic is children. So, this product demo video for the LEGO Life app speaks directly to kids. It has an upbeat soundtrack, bright colors, and fun icons – all designed to appeal to a younger audience. 

It also lists all the fun things kids can do with the app and shows a child playing with LEGO figures while using it. Biggest takeaway: Speak directly to your audience.

21. Masterclass: Make Viewers Feel Like They’re Using Your Product

Masterclass is an online education platform that offers students tutorials and lectures by many well-known names. Despite its powerful and unique offering, Masterclass still relies on product demo videos to sell its platform. This video is excellent because it makes viewers feel like they’ve already bought the product—giving them a taste of what it’s like. 

Using content from the masterclass and cutting it together to create an engaging experience, the viewer feels the celebrity is teaching them one-on-one.

22. Pipedrive: A Balanced Approach to Product Demos

Pipedrive is a business customer relationship management (CRM) platform. It has features, but this product demo video example prioritizes the most impactful ones. Screen recordings make up most of this video to show the software in action while mixing in live footage of the people behind the tech. 

A salesperson talks over the recording to explain what they’re demonstrating, the benefits of using Pipedrive, and how customers can extract more value from their CRM dashboard.

23. Mixpanel: A Longer Product Demo Video Done Right

Mixpanel's software demo video helps people visualize their data inside the software, making the interface feel less overwhelming to new customers once they sign up.

Related Reading

• Customer Education
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What is an Instructional Video?

An instructional video is an educational video that teaches viewers about a topic, skill, or product. This video content can incorporate simple step-by-step tutorials into more complex online courses. 

Instructional videos can work for internal viewers like employees and colleagues and external viewers like prospects and customers. They’re helpful for e-learning, training programs, and video marketing efforts. 

The Many Different Types of Instructional Videos

Educational videos can come in many different formats. Here are some of the most common types: 

Tutorials

Also known as how-to videos, tutorials provide step-by-step instructions for completing a task or process. They include clear, easy-to-follow instructions that viewers can replicate. Tutorials can cover various topics, from using software to cooking a recipe. Visuals like screencasts or product demos accompany many.

Explainer Videos

Explainer videos use animation or live-action footage to explain complex concepts and processes or present data simply and engagingly. Also known as infographic videos, they’re often used in marketing to promote products or services.

Webinars

Webinars are instructional videos that provide overviews of topics, explore trends, and share step-by-step processes. They work well for training, workshops, or educational sessions. Your team can present live webinars or pre-record them for on-demand viewing. 

Live webinars allow for direct interaction with the audience, making them more engaging for viewers. For example, Livestorm has polls, Q&A sessions, and live chat.

Demo Videos

Demo videos showcase how a product, software application, or service works. This instructional video walks viewers through features and explains how to use them effectively. Similar to webinars, product demo videos can be pre-recorded or livestreamed. Either way, they’re ideal for showing products and services in action, which can improve understanding and reduce the learning curve.

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What Makes Great Instructional Videos?

Great instructional videos start with a clear goal. Customers should know exactly what they’ll learn and how it will help them. Whether setting up software, using a new feature, or troubleshooting an issue, defining the objective ensures the content stays focused and relevant.

Concise and Well-Structured Content Keeps Instructional Videos Engaging

People watch instructional videos to get answers quickly. A good video avoids unnecessary fluff and breaks down information into logical, easy-to-follow steps. A strong structure typically includes: 

• Introduction: A brief overview of what the video will cover.
• Step-by-step demonstration: Clear, visual instructions with explanations.
• Summary: A quick recap of key points. 
• Call to action: Encouragement to apply what they’ve learned or seek further help. 

High-Quality Visuals and Audio Make Instructional Videos More Effective 

Poor video quality can distract viewers and reduce effectiveness. Crisp visuals, clear audio, and smooth transitions make the content more professional and easier to understand. This includes: 

• High-resolution screen recordings for software tutorials.
• Well-lit and stable video for product demonstrations.
• Professional-quality microphone to ensure crisp, echo-free narration.
• Callouts, highlights, and animations to direct attention to key areas.

Engaging and Conversational Tone Helps Instructional Videos Connect with Users 

A great instructional video is a helpful guide, not a robotic lecture. Using a friendly, conversational tone keeps viewers engaged. Avoiding overly technical jargon and explaining concepts in simple terms makes the content accessible to all users. 

Accessibility and User-Friendly Features Improve the Experience of Instructional Videos 

Not all customers learn the same way, so offering accessibility options improves the experience. This includes: 

• Closed captions for viewers who prefer to read along or have hearing impairments.
• Multi-language subtitles for a global audience.
• Playback speed controls allow users to slow down or speed up as needed.
• Downloadable transcripts or step-by-step guides for customers who prefer text-based instructions. 

Problem-Solving and Real-World Examples Give Instructional Videos Immediate Value 

The best instructional videos address common customer pain points. Instead of explaining how a feature works, they show why it’s useful and how to apply it in real-world scenarios. Including use cases or FAQs helps customers see immediate value. 

Empowering Marketing and Education Through Integrated, Contract-Free Production

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. 

Redefining Video Production

Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our corporate video services to take your content to the next level. 

6 Benefits Of Using Instructional Videos For Customer Education

1. Videos Keep Customers Engaged

People naturally gravitate toward video content because it’s visual, dynamic, and easy to follow. A TechSmith survey found that 98% of professionals believe video improves the effectiveness of their message. That’s because videos use visuals, animations, and clear explanations to create an interactive learning experience. 

Customers engaging with content are likelier to understand and remember the information, leading to a deeper connection with your brand.

2. Better Onboarding, Faster Adoption

First impressions matter; a smooth onboarding experience can make all the difference. Since 65% of employees are visual learners, video tutorials provide an easy, step-by-step way to introduce new users to your product. 

Instead of overwhelming them with long user manuals, a quick walkthrough video can demonstrate key features and help them get up to speed quickly without frustration.

3. Videos Improve Customer Retention

Providing an instructional video library gives customers a go-to resource whenever they encounter issues. Instead of reaching out to customer support, they can find answers instantly, which makes them feel empowered and supported. Customers who feel confident using your product are more likely to stick around.

4. Complex Ideas, Made Simple

Some concepts are challenging to explain with text alone. That’s where the video shines. Whether it’s demonstrating how an algorithm works or guiding users through a multi-step process, instructional videos break down complex ideas into easy-to-follow visuals. 

Consider it the difference between reading a recipe and watching a cooking tutorial. Seeing something in action makes all the difference.

5. Scalable and Cost-Effective Support

Once you create a video, you can share it with unlimited customers, making it an incredibly cost-effective support tool. Businesses can direct users to instructional videos instead of repeatedly answering the same questions in one-on-one support sessions, saving time and reducing support costs.

6. Reach a Global Audience

With subtitles and captions, instructional videos can reach a worldwide audience. Not only does this make content more accessible for those with hearing impairments, but it also helps businesses connect with non-English speakers. 

Considering that 83% of social media videos are watched without sound, captions ensure your message gets across—no matter how people choose to watch.

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• Tools for Making Educational Videos
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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Moonb stands out from the competition by creating a more flexible and collaborative video production process that helps you get the best educational video possible. With Moonb, you can access a full-service corporate video production team that handles everything from pre-production to post-production. 

Collaborative Clarity

We offer seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free approach. This means you can easily:

• Communicate with our team
• Track progress
• Make changes to ensure the final video meets your goals.

Moonb also has a flexible, subscription-based model that allows you to pay for video production services over time. This is ideal for businesses that need to produce a series of educational videos or want to create a long-term strategy for video content.

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