16 Best Tools For Making Educational Videos

Producing educational videos can effectively connect with learners and improve their understanding of essential topics. Nevertheless, as exciting as creating educational video content is, getting started can feel overwhelming. You may struggle to find the right tools to make the process easy and efficient. Taking stock of the educational video production cost—and finding ways to minimize those costs—can help you get started. This article will explore the best tools for making educational videos.  We’ll help you find the right resources for your project so that you can create engaging educational video content in no time. 

One handy tool you can leverage is Moonb's educational video production services.  If you want to reduce the time and costs of making educational videos, partnering with our team of experts can help. With years of experience and an array of high-quality resources, we can help you create the educational video you envision.

16 Best Tools for Making Educational Videos

1. Moonb: A New Way to Make Educational Videos

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via:

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• Contract-free, full-service production approach

Strategic Video Partnership

Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our corporate video services to take your content to the next level.

2. Panopto: The All-In-One Educational Video Tool

Panopto is a full-featured tool that allows you to:

• Record videos, screen, and remote sessions
• Edit content
• Trim and split videos
• Live stream
• Manage video content

You can easily record video presentations and create virtual classrooms enriched with multimedia elements from slides and whiteboards to captioning and quizzes. Panopto supports various integrations, including Zoom and your LMS.

3. Wondershare Filmora: The Effects Powerhouse for Educational Videos

A sophisticated tool offering 800+ video editing effects, Filmora helps you do anything:

• Adding music, text, and filters
• Controlling the speed of narration
• Blending videos

They have a film stock library with royalty-free videos and media you can choose from and add to your video for learning. The company’s online screencasting tool, Wondershare DemoCreator, is also great for instructional videos.

4. Camtasia: The Screen Recorder for the Technically Challenged

A screen recorder and video editing software all in one, Camtasia is an excellent solution for when you want to create an employee training video but don’t have much technical knowledge. You can use video templates, presets, pre-built assets, and animations to make your video more engaging. 

You can upload interactive quizzes and several screen recording options to YouTube, Vimeo, Screencast, or your online video course.

5. Wirewax: The AI Tool for Interactive Training Videos

Wirewax uses artificial intelligence to help you create training videos. You upload your employee training video on their platform, and then you can add static or sticky hotspots that follow:

• People
• Objects
• Text

Viewers can then click or interact with these items and choose their path, swiping between videos or scenes.

6. Verse: The Branching Scenario Creator for Videos

Verse helps you create point-and-click adventures and branching narratives that are useful as your learners go through different scenarios. Like Wirewax, Verse also allows you to add hotspots, but on Verse, you can also bring animated infographics and product demos to life. Verse offers analytics and multilingual captioning, too.

7. HapYak: The Interactive Video Editor

The intuitive visual editor of HapYak allows you to add links, quizzes, chapters, and overall personalization to your employee training video. You can also analyze your video performance and get feedback from your audience, which can be very helpful when deciding which parts of your training program need tweaking.

8. Screencast-O-Matic: A Great Tool for Blended Learning

With Screencast-O-Matic, you can capture your screen and then add narration and personalization to your video from text, shapes, and images to green screen effects and transitions. Screencast-O-Matic is used in education for blended learning as it helps replicate the classroom experience. 

Most of its services are free, but if you upgrade to its Premiere plan, you can access their stock library for:

• Videos
• Images
• Music tracks
• Hosting solutions

9. Loom: The Simple Tool for Quick Video Instructions

A simple but comprehensive tool for screen recording that also offers some interesting editing tools like filler word removal. The biggest draw of Loom is how quickly and easily you can create and send your employee training video, like sending a video message. 

Although you won’t be able to create training videos with a lot of personalization or bespoke elements, Loom can be an excellent tool for your more informal or last-minute training needs.

10. Prezi: The Engaging Presentation Tool

Prezi combines the best of both worlds by allowing you to present over video as you would in a talking head video while also interacting with the visuals that appear next to you on screen. You can start with one of their templates, turn your PowerPoint presentations into videos, or reuse an existing video. 

Prezi allows you to organize real-time meetings and webinars with your conferencing tool of choice.

11. Animaker: The Easy Animation Maker

The intuitive, drag-and-drop interface of Animaker helps you create animated characters even if you don’t have much technical knowledge. Thanks to its customizing options, you can make billions of different characters, whereas their extensive library of templates and stock videos ensures the result looks great. 

Animaker offers pop-up effects, scene transitions, multi-camera possibilities, and whiteboard animations.

12. Vyond: The Animation Tool for Educators

Vyond is an easy-to-use platform that gives you everything you need to create animated characters for your employee training videos. They provide ready-made templates that fit different contexts or even specific work environments, as well as colors, characters, and movements that will make it easy to personalize and create compelling storylines. 

You can also import music, sound effects, and other video files to give your training video more complexity.

13. Powtoon: The Template-Based Animation Tool

Powtoon is a template-based solution that allows you to create not only animated and whiteboard videos but also presentations, screen recordings, branded characters, etc. Choose between their hundreds of ready-made templates or create your own from scratch. You can customize your characters with:

• Clothing combinations
• Facial features
• Skin tones
• Hairstyles
• Accessories
• Colors of your brand logo

14. Demio: The Webinar Tool for Engaging Sessions

This webinar platform gives you several options: host events in the browser, do live HD streaming, organize a group of scheduled, live sessions, combine live with pre-recorded videos, or do pre-recorded presentations entirely. Compared to other apps, Demio makes it easy and 25 times faster for users to join the webinar. 

They also offer the opportunity to customize the registration process, collect info from the registrants, and include engaging elements in your webinar, like polls or Q&A.

15. WebinarJam: The Big-Scale Webinar Solution

This cloud-based broadcasting is ideal for big-scale webinars. You can invite up to 5,000 people to one presentation and have up to 6 presenters. WebinarJam broadcasts in high definition whether you’re joining from your phone, desktop, or tablet. 

WebinarJam also allows you to "reset" the room if something is not functioning correctly during a webinar. You can boot up a new live room within seconds, and all presenters and attendees will be automatically transferred.

16. Zoom: The Video Conferencing Tool for Webinars

Zoom is not a webinar platform per se, but the video conferencing tool has proved to be a solution when you want to run live webinars. You can host webinars for up to 50,000 people with up to 100 presenters, while accessibility features like closed captioning and language interpretation ensure a broader reach. Zoom is safe, as it requires a two-factor identification and can be integrated into your LMS.

Related Reading

• Customer Education
• Customer Education Examples
• How to Improve Customer Onboarding Process
• Customer Education Strategy
• How to Increase Product Adoption

How To Make Educational Videos in 3 Simple Steps

1. Ideation: Crafting a Vision for Your Educational Video

Before hitting the record, clarify your objectives and understand your audience. Educational video creation starts with thorough research and planning. This ensures that your video meets the needs of your target audience and helps you create a more engaging final product. 

Define Your Objective 

What’s the purpose of your video? Are you making a tutorial, an explainer, or a deep dive into a complex topic? Think about where this video fits into your customer’s journey. If you’re creating a product tutorial for a new AI feature, your goal might be demonstrating three key functions and how they solve a real problem for your audience. 

Understand Your Audience

An educational video only works if it answers a question your audience has. Ask yourself:

• Who are my viewers?
• What are their pain points?
• What search terms or keywords are they using to find answers?
• What insights do I already have from my customers that can make this video more relevant? 

Source Ideas from the Right Places 

Good educational videos come from real-world needs. Here are three ways to find the best ideas:

• Your experience: Your content will feel more authentic if you understand your audience’s challenges firsthand. 
• Your sales and customer support teams: They talk to customers every day and can share the most common questions and concerns. 
• Your audience directly: Ask them on social media, in online communities, or through surveys. The best topics come straight from the people you want to reach. 

Write Your Script 

Once you have your idea, structure it with a script. A great script acts as a blueprint, outlining every scene and piece of dialogue. Start by deciding the overall tone and angle, then break down your content into digestible sections. 

2. Production: Bring Your Educational Video to Life

With your idea and script ready, it’s time to bring your video to life. 

• Create a Storyboard: A storyboard is a visual outline of your video, mapping out each shot before filming. It helps ensure smooth production and keeps your message clear and engaging. 
• Choose Your Video Format: Decide how you want to present your content. 
• Live action: Great for tutorials, interviews, and personal engagement. 
• Animation: Perfect for breaking down complex concepts with visual storytelling. 
• Hybrid: A mix of both for a dynamic, engaging experience. 
• Film Your Video: If you’re recording live action, choose the right spokesperson, whether you, your CEO, or an expert in your field. Pay attention to lighting. Natural daylight works well, but a three-point lighting setup can create a more professional look. 

3. Editing and Distribution: Polish and Share Your Educational Video

Now that your video is recorded, it’s time to polish and share it. 

• Format for Different Platforms: Each platform has its video specifications. Whether it’s YouTube, LinkedIn, or Instagram, ensure your video is the right size and resolution. 
• Add Subtitles & Music: Most people watch videos on mute, so captions are essential. Studies show that 83% of viewers in the U.S. watch videos without sound, and 80% are more likely to finish a video if it has subtitles. Background music enhances engagement, so just make sure to use royalty-free tracks. 
• Optimize Your Intro, Outro, and CTA: The first few seconds are crucial for hooking your audience. Start strong, keep the momentum going, and close with a clear call to action. Whether you want viewers to sign up for a free trial or check out your latest product, tell them what to do next. 
• Promote Your Video: A well-made video won’t make an impact if no one sees it. 
• Share it where your audience spends time: Embed it on your website or blog. Share it in Slack or online communities. Promote it through your email newsletter. Post it across social media platforms. By following these steps, you’ll create educational videos that are engaging, informative, and, most importantly, valuable to your audience. 

Streamlined Collaboration and Strategic Growth with Moonb

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. 

The Moonb Advantage

Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our corporate video services to take your content to the next level.

Related Reading

• Educational Video Marketing
• How to Create Training Materials
• How to Create Training Modules
• How to Make Educational Videos
• How to Make Instructional Videos
• Animated Educational Videos
• Instructional Video Examples

What Makes Great Educational Videos?

Educational Videos Need to Answer Questions

Your video should be a straightforward way to address customer queries. If you sell software, for instance, users may have questions about how to install the program or use it to perform specific tasks. An educational video can help answer these questions. 

Build Trust and Authority With Educational Videos

Educational videos help establish your business as an authority on a subject. Instead of directly promoting your products, this type of video focuses on assisting a viewer in solving a problem or answering a question. Creating high-quality educational videos about specific topics related to your business can help your customers and prospects earn trust in your industry.

Educational Videos Need to Be Simple to Understand

While some subjects can be complex, educational videos help break down that information into easy-to-understand chunks. For instance, some concepts are complex if you need to create a video about managing remote teams using your software. 

Instead of tackling these points in a dry, technical manner, you can use an educational video to help explain the processes involved. Doing so can help your customers and prospects better understand the material and how it relates to your product.

Educational Videos Should Promote Enthusiasm

The thing about learning is that once someone overcomes the initial hurdle, they gain a thirst for more knowledge. Starting with simple and easy-to-understand info encourages your potential customers to want to learn more. Something as simple as learning how to screen share can lead to wanting to know what else they can do with a particular type of software. 

Educational Videos Are Flexible

While educational marketing videos may be most useful at the beginning of a customer’s journey, the reality is that because they’re so flexible, you can fit them anywhere in your marketing funnel. Different videos can be accessed at various stages, or a customer may refer to a previously watched video to reiterate some points.

Know Your Audience

There’s little point in creating a video that doesn’t meet your audience’s needs or cater to their abilities. Know potential pain points and how to help them overcome them. If creating videos on how to work remotely, for example, recognize what hurdles remote working throws up and how you can help solve these issues. 

Avoid Brand Focus

This may seem counterintuitive, but try not to focus too much on your brand. Your initial purpose is to inform, and while some brief mention of your product or a visible logo can be acceptable, the idea at this stage is to provide a more generic education. Let the customer leap later, once they see you and your videos as a trusted source. 

Provide Quality Every Time

As with many marketing strategies, quality is essential. While you don’t need a Hollywood budget, you don’t want to shoot a video on Trevor’s smartphone in the break room. Plenty of guides are available online, from creating a training video to editing one for free. Always ensure that information is accurate and the video quality is high. 

Use an Appropriate Style

Deciding on the style of video you’ll make is an important decision. While you may think an animated video won’t work, these can be a great form of ‘edutainment.’ It will depend on the subject matter, how you want to convey your brand image, and the right style for your video. It can also depend on the level of sales engagement I want to achieve. 

Be Imaginative

There will often be cases where a ‘dry’ video must explain something complicated as simply as possible. But in most cases, you can be as imaginative as you like. These videos are, for the most part, meant to be both entertaining and informative. And, while a subject such as how to develop skills in your strategic team may sound uninspiring, a little flair can go a long way.

Benefits of Creating Educational Videos for Businesses

73% of People Prefer Video to Read When Learning About a Product or Service

Creating educational videos offers significant advantages for businesses, especially in the B2B space, where trust, expertise, and decision-making support are critical. 

Insight-Driven Awareness

One of the most important benefits is their ability to generate awareness and engagement. Instead of simply advertising a product, businesses can use educational videos to introduce themselves to potential customers while providing valuable industry insights. This approach builds credibility and makes viewers more likely to associate the brand with expertise. 

Establishing Trust and Credibility

Another key advantage is the ability to demonstrate expertise. Businesses can position themselves as thought leaders by creating high-quality, informative videos. When potential customers see a company consistently providing insightful content, they are likelier to trust its solutions and turn to it when they need help. 

This is particularly important in B2B marketing, where buyers seek reliable information before making high-value decisions. 

Supporting the Decision-Making Process

Educational videos also play a crucial role in supporting the decision-making process. B2B purchases often involve multiple stakeholders and require a deep understanding of the product or service. A well-crafted educational video can simplify complex concepts, showcase use cases, and provide the clarity needed to move prospects through the sales funnel. 

Instead of relying solely on dense whitepapers or technical documents, businesses can use videos to explain key features in an easy-to-understand and engaging way. 

Generating Leads With Educational Video Content

Educational videos are powerful lead-generation tools. Since they attract viewers searching for specific information, businesses can connect with highly qualified prospects already interested in their industry or solutions. 

Companies can effectively convert engaged audiences into potential customers by incorporating strong calls to action, such as inviting viewers to:

• Download a resource
• Sign up for a webinar
• Request a demo

Related Reading

• FAQ Videos
• eLearning Video Examples
  
• eLearning Production Companies
• Synthesia Alternatives

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Educational Video Production Service

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. 

Scalable Video Solutions

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our corporate video services to take your content to the next level.