30 Top Motion Graphics Companies You Should Hire

You’ve decided to make an explainer video. It will help you communicate your message to your audience and boost your SEO rankings. But as you start researching how to make an explainer video, you realize that the process is much more complicated than you'd imagined. As you sift through the various steps, you discover you’ll need to hire a motion graphics company. That’s right. Before starting your video script, you must find a reliable team to create the animations you envision. This article will help you confidently tackle this first step by introducing you to the top motion graphics companies in the industry.

With the right corporate video services, you can create a stunning explainer video to engage your audience and communicate your message. Moonb, for example, has a wealth of experience creating engaging animated videos that captivate audiences of all ages.

30 Top Motion Graphics Companies You Should Hire

1. Moonb

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

2. Vidico 

Based in Australia, Vidico works with clients worldwide on live-action commercial production for traditional or streaming TV services. Companies need a brand story video for their website to communicate what they do quickly. Vidico also provides animation or motion graphic design to serve clients in industries ranging from e-commerce to electronics to software walkthroughs.

Vidico is the most “traditional agency-like” company on this list since it handles your entire project from ideation to post-production. Unlike regular agencies, it only offers video services, making it a specialist. For an utterly outsourced experience and specific, larger-budget video marketing projects like commercials, Vidico should be on your list if you want to create something TV-quality.

3. Wyzowl 

Like some other companies on this list, Wyzowl specializes in creating explainer videos. What distinguishes them is their extensive range of animated video services and techniques. They work in various styles, from line-drawn and cut-out animation to fully realized 3D, allowing customers to use the approach that best suits their brand and message.

Wyzowl works with companies of all sizes, from startups to Fortune 500 companies across various industries. They’ve partnered with big players like Deloitte and Amazon and created niche content for companies in specialized industries such as: 

• Agriculture
• Construction
• Food/beverage

They’ve worked with companies worldwide, so they’re a good choice for businesses seeking an animation partner with local expertise.

4. Demo Duck 

Demo Duck is one of the smaller animated video production companies on this list, but they’ve built a solid reputation working with businesses of every size. Their customer list includes everything from plucky startups to enterprise-level companies in their customer portfolio, with names like: 

• GoFundMe
• Google
• IBM

This top video animation agency works with customers in various industries, but much of the team’s work focuses on nonprofits, healthcare companies, and educational institutions. They’re also known for using unusual animation techniques. So, this might be the right animated video production company to contact if you’re after claymation or papercraft stop-motion animation.

5. Yum Yum Videos  

Offering a mix of custom animation and live-action filming, Yum Yum creates on-brand explainer videos to attract Kickstarter backers and investors or communicate what you do to customers. They also offer other video styles, including: 

• Tutorials
• Social media content
• Whiteboard animation and more

Yum Yum handles everything from concept to post-production, which is good if you don’t know precisely what you want in a video project or are looking to bounce ideas off an experienced team.

6. Motion Giraffx

Types of Motion Visuals Offered:  

• 2D/3D Visual Graphics  
• Animated Videos  
• Explainer Movies  
• Product Demo Videos  
• Social Platform Animated Visuals  

Motion Giraffx is one of the most creative motion graphics companies. It helps your company earn a credible and innovative space in your niche. This motion graphics company’s USP is managing the creation process of a unique explainer film right from start to finish. They manage everything involved in a moving graphical creation, including: 

• Voice actor management
• Casting
• Editing
• Final touch-up

7. Superside

Types of motion visuals offered:  

• Business Graphics  
• Animated Logo  
• Animated Presentations  
• Dynamic Ads  

Superside is a leading motion graphics company that enhances ad campaigns, business presentations, and websites with lead-capturing creative services. They offer custom designs and creative templates to improve your content’s overall video, audio, and messaging quality for better audience engagement.

8. Yans Media

Services offered:  

• Animation  
• Explainer videos  
• Motion graphics  
• Storyboarding and visual design  
• 2D/3D animation  

This animated video company specializes in crafting engaging animated explainer videos for startups and mid-market companies. Yans has collaborated with prominent customers such as Cisco and DoorDash, with a diverse background spanning: 

• Finance
• Technology
• Food and beverage industries

Why Yans is a Go-To Choice for Web3 and Blockchain Brands in Animated Video Production

Many of this animated video production company’s projects are for brands in the cryptocurrency sector, making it a good fit for businesses with a Web3 or blockchain focus. The Yans team also offers scriptwriting, voiceovers, and sound design, making it a good choice for once-off creative support.

9. Thinkmojo

Motion graphics services offered:  

• Promotional videos  
• Ads  
• Explainer videos  

Thinkmojo specializes in video production across multiple channels. It’s a great choice for: 

• Explainer videos
• Ads
• Product launch videos
• Rebranding videos

This small but powerful motion graphics agency has worked with startups and scaleups to large international companies, including: 

• Salesforce
• WordPress
• LinkedIn

10. Explain Ninja

Services offered:  

• Animation  
• Explainer videos  
• 2D/3D animation  
• Motion design  
• Educational videos  

As one of the larger animation studios featured here, Explain Ninja primarily provides animated video services for B2B companies needing explainer content. The animated video production company has extensive experience collaborating with tech companies and is adept at distilling complex concepts into concise, easily digestible animated videos. 

Tailored Video Solutions for Mobile Audiences and Global Reach with Native Voiceovers

They have a strong track record in producing content tailored for mobile users and app-based businesses. If your content is aimed at smartphone users or incorporated into an app, Explain Ninja could be a good choice.

One unique aspect distinguishing Explain Ninja from other companies on this list is their extensive network of professional voiceover artists from various countries. This allows them to easily access native speakers to produce localized versions of marketing videos.

11. Kasra Design

Services offered:  

• Animation  
• Explainer videos  
• 2D/3D animation  
• Motion graphics  
• Product demos  
• Event videos  
• TV commercials  

Kasra Design has been a prominent player in the animation industry since 2011. With a versatile and experienced team, they've successfully collaborated with businesses from various sectors and geographical locations, including brands such as: 

• Pfizer
• Panasonic
• Schneider Electric

Versatile Agency for Animation, Live-Action, and Mixed-Media Campaigns

The agency prides itself on its versatility, creative storytelling, and expertise in many different animation styles. It also offers: 

• Scriptwriting
• Voiceover
• Storyboard support

In addition to animated videos, Kasra works on TV commercials, events, and other live-action content. They have a proven track record in merging live-action and animated content, making them a good choice for mixed-media campaigns.

12. Odd Fellows  

Motion graphics services offered:  

• Video explainers
• Animated ad campaigns  
• Stop motion animations  
• 2D animated game cinematic

Perhaps it’s enough to say that Google and Apple are customers of this studio, and the level of professionalism will become clear. This studio specializes in non-standard solutions (as the name implies), so if you have global goals, global plans (and a budget comparable to this), you will get creativity in absolute concentration.

Bold, Modern Designs for Brands Seeking to Push Creative Boundaries

Odd Fellows is an excellent choice for bold, visually striking, and innovative designs or animations, particularly for those looking to push creative boundaries and stand out with a modern, design-centric approach.

13. Grumo  

Services offered:  

• Animation  
• Explainer videos  
• Product demo videos  

With a fun, quirky style that shines through in their instructional and explainer videos, this animation company has attracted notable brands such as Microsoft and Walmart. It has been around since 2010, so it has plenty of experience providing animation services.

This small, Vancouver-based animation studio mainly creates animated videos for startups and newer businesses, helping them: 

• Attract funding
• Promote new products
• Increase conversion rates

14. Pigeon Studio

Services offered:  

• Animation  
• Motion design  
• Character design  
• Explainer videos  
• Commercials  

With a mission to transform brands, ideas, and products into mesmerizing animated video concepts that hit home, Pigeon Studio is a well-deserved entry on this list. They have over a decade of expertise in video animation and consist of a skilled team of talented: 

• Sound artists
• Illustrators
• Animators

Expert in Character Design and Versatile Animated Video Content Across Industries

Pigeon offers various types of animated video content, including: 

• Social media videos
• Corporate videos
• Commercials

They also have extensive experience in character design (making them a good choice for designing your on-brand mascot).

Their industry experience includes real estate, finance, medical, insurance, and eCommerce customers. Recognized names in their customer portfolio include Vinted and soft-drink company Mirinda, an online marketplace.

15. MotionCue  

As a dedicated video animation company, MotionCue focuses on creating animations that turn casual browsers into returning customers. They pride themselves on being able to work across a wide range of animation styles, including whiteboard, 3D and 2D animation.

MotionCue collaborates with companies in various sectors, such as: 

• SaaS
• Healthcare
• Logistics
• Finance
• Marketing

Their diverse customer list features well-known brands like Loom, Slack, and Microsoft, but they also cater to startups and businesses of all sizes. This studio also has experience producing live-action videos, social media marketing creatives, and mobile videos, so it’s a good option for companies requiring various design services.

16. Duck.Design

Motion graphics services offered:  

• Motion graphics  
• Graphic design  
• Infographic design  
• Illustration  

Duck.Design is a small motion graphics company founded in 2020 that’s already packing a powerful punch for its size. Their motion graphics services range from smaller tasks like animated logos and GIFs to 2D movies, explainer videos, and cinematography.

They’re also a good choice if you need a motion graphics agency that can shift between different styles and approaches. Their portfolio includes major international brands like: 

• Burger King
• Samsung
• Virgin Media

17. Frantic

Motion graphics services offered:  

• Motion design  
• Social videos  
• TV advertising  
• CGI product videos  

Frantic is one of the top motion design studios in the UK specializing in animation. Despite their small size, their sterling portfolio includes significant names like: 

• BBC
• McLaren
• Casio
• Microsoft
• Rimmel

Check them out if you’re looking for a 3D motion graphics company with experience in motion design, social videos, TV advertising, and CGI product videos.

18. Giant Ant

Motion graphics services offered:  

• Animated videos (2D/3D/4D)  
• Animated ads, short films, explainer videos  

Giant Ant’s signature style is fun, quirky and playful. That doesn’t mean they’re not serious players: Their impressive portfolio includes big brands like: 

• Nike, Adobe
• Shopify
• Coca-Cola
• Mountain Dew
• They’ve also created a social campaign for the Mayo Clinic. 

This 22-person Canadian team has established itself as one of North America’s best motion design companies. They offer: 

• 2D, 3D, and 4D animation
• Illustrations
• Explainer videos
• Animated commercials
• Intros
• Outros

19. Buck

Motion graphics services offered:  

• 2D & 3D explainer videos,  
• Motion graphic ads
• Animated commercials
• Character design  

Buck was founded in 2004. Three strong teams are scattered worldwide, and the company helps customers solve marketing problems with high-quality video. The company focuses on motion graphics but is not limited to this direction.  

Buck: A Creative Powerhouse for Dynamic Content and Seamless Animation-Live Action Integration

The company’s employees describe it as a place with a creative and engaging environment, an incredible corporate culture, and clients they want to work with—an excellent choice for highly: 

• Creative
• Visually dynamic
• Versatile content

Buck excels at seamlessly blending animation, live-action, and design for impactful storytelling and branding.

20. Blu Blu Studios 

Motion graphics services offered:  

• Animated ads
• Brand videos
• Video series
• Product explainers
  

Blu Blu is an ambitious animation studio that makes pretty strong promises regarding achieving your marketing goals. They fulfill them. Clients speak of this agency as a team with the highest level of: 

• Involvement in the client’s business
• Professional vision
• Unique style

The studio was founded in 2014, is located in London, and worked with such brands as: 

• IKEA
• Chupa Chups
• Panasonic and others

It is an excellent choice for character-driven motion design, especially for those seeking a blend of artistic creativity and precise, detail-oriented storytelling.

21. Cub Studio

Motion graphics services offered:  

• Motion Graphics explainer videos
• Company explainer videos 
• Lottie animations
• Social media native video ads 

Cub Studio is not just a motion design studio—it is like several startups under one roof. In addition to customer orders, these guys also develop personal projects that test new design and video creation approaches. 

It is an excellent choice for videos with humor that mainly aim to convey complex ideas in a fun and accessible way.

22. WE ARE FEVR

Motion graphics services offered:  

• Visual storytelling, 2D & 3D animation  
• Medical & healthcare explainer videos
• Animated nonprofit explainer videos 

One of the best motion graphics companies needs a minimalist design and a simple description of its services. We Are Fevr is a relatively young animated video company, but the team is strong and creative. The two main offices are in New York and Los Angeles, and the list of services is not limited to motion graphics. 

It is an excellent choice for emotionally powerful, cinematic content focusing on high-impact storytelling and visually stunning production.

23. Dinos & Teacups

Dinos & Teacups is the final motion graphics company on this list, and it prides itself on its creative, whimsical, and quirky approach to animation.  

Their team consists mainly of freelancers, with only one full-time director who also acts as an illustrator and animator. This approach has pros and cons, but the biggest plus is that it can expand on more significant projects when needed. 

That said, they are stuck on one single animation style that doesn’t fit with many brands. It’s a cartoonish, 2D, vibrant design that is probably better suited for more unserious projects.

24. Attack Motion Design

Attack Motion Design is a motion graphics agency known for its bold and dynamic animations in After Effects.  

Based in Chicago and operated by one person, Jerry Nelson, they offer various services, including: 

• Animated videos
• Logo animations
• Motion graphic videos

Attack Motion Design’s portfolio showcases its ability to create striking visuals by working with brands like: 

• Miller
• Oreo
• Nissan

25. Buff Motion

Buff Motion is a respected motion design firm specializing in animated videos for marketing and communication purposes for: 

• Brands
• Agencies
• Nonprofits

They offer services for creating explainer videos, animated graphics, and other visual content that support a brand’s marketing strategy. Buff Motion’s expertise lies in its ability to simplify complex ideas through animations, making it a good option for compelling motion designs.

26. ManyPixels

ManyPixels is a motion graphics company known for its high quality and range of services. The versatile offer includes: 

• Motion graphic videos
• Explainer videos
• Logo animations and more

Clients can communicate directly with their designer through a simple and easy-to-use platform. You can request revisions and get your hands on the end product faster than the traditional animated design studio. 

ManyPixels offers a monthly design service with unlimited motion graphics starting at $999 monthly. This package also includes: 

• Graphic design
• Web design
• Illustrations

27. Bullpen

Bullpen, a standalone creative powerhouse, excels in producing engaging content through a unique blend of design and animation. Their specialty is the innovative combination of cel animation and 3D techniques, creating a distinctive visual style. 

They are adept at bringing ideas to life for large and small screens, meticulously paying attention to every aspect of their projects. Their approach is marked by intense enthusiasm and deep technical expertise.

From Twitter to Cartoon Network: Showcasing Versatility with High-Profile Collaborations

Their portfolio boasts collaborations with illustrious names like: 

• Twitter
• Cartoon Network
• General Electric
• Hewlett Packard

They demonstrate their versatility and capacity to meet the needs of varied industries and prominent corporations.

28. Mellow Studio

Located in Athens, Greece, Mellow Studio is a compact yet fervent group of professionals, each bringing a wealth of knowledge and diverse experience in video and audio production. Their expertise lies in various services, including: 

• Motion Graphics
• 2D/3D Animation
• Sound Design
• Crafting Original Music Composition

Crafting Immersive Animated Narratives for Global Brands and Startups Alike

Since its inception in 2018, Mellow Studio has made its mark by delivering high-quality projects for prominent clients in Greece and on the international stage while also dedicating efforts to assist smaller brands and start-ups in elevating their presence. 

They approach every project, big or small, as a distinct universe, immersing themselves fully in the process. The Mellow Studio team is driven by a passion for storytelling, bringing narratives to life through animation and enriching them with dynamic soundscapes.

29. Ditroit

Ditroit excels in 3D motion graphics, creating visual content that vividly narrates the stories of brands, products, and ideas. Their expertise in crafting motion graphics is evident in their ability to produce images and animations ideally suited to specific contexts, often adhering to precise guidelines. 

Yet, they constantly push boundaries to infuse new perspectives into their work, skillfully merging creative visions into cohesive and impactful motion graphics.   

Purity and Abstract Realism in 3D Motion Graphics Design

Their process is deeply rooted in a continuous search for purity, simplicity, and an abstract sense of realism within the 3D motion graphics space. Intentionally, their designs are stripped down to essential elements, exuding a polished and refined aesthetic. 

Ditroit firmly believes that allocating the time and resources to explore and enhance their creative and technical capacities in 3D motion graphics is fundamental to reinforcing their self-assurance and fostering trust with their clients.

30. NinjaPromo

Motion graphics services offered:  

• Video production (motion graphics, explainer videos, animation, 3D video, and animation production)  
• Video marketing  

NinjaPromo is a top digital marketing agency with offices worldwide and a 300-person strong team. They’ve worked with multiple startups, and their client retention rate speaks for itself. NinjaPromo is also more than just a motion graphics company. 

They offer: 

• Video production
• Video marketing
• Mobile app design and development
• PR and influencer marketin

We also love that they understand how companies grow and increase sales through creative assets.

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

Factors To Consider When Evaluating Top Motion Graphics Companies

Portfolio Work & Demo Reel: Establishing a Baseline

Examine the company's portfolio. Does their style match the one you are looking for? Check their demo reel to see the company’s best work. The demo reel should not be your deciding factor in hiring a video production company. You are looking at a collection of snippets from different videos.

Quality: The Cornerstone of Any Promo Video Production

Quality is the cornerstone of any promo video production. While the portfolio offers an initial glimpse into a company's work, you should dig deeper. 

Look for: 

• Consistency: Are their videos consistently engaging, polished, and well-executed? 
• Storytelling: Do their videos effectively convey complex ideas in a simple, relatable, and memorable way? 
• Client Testimonials: These can provide insight into customer satisfaction and how well the final product aligns with client goals. 

Sometimes, you might encounter companies whose work isn’t outstanding but is decent enough for the price. Consider whether a balance between cost and quality fits your needs.

Testimonials from Clients: Reliable Insight from Real People

Take time to read individual testimonials about the company. Reviews from previous clients are more credible. Focus on: 

• Comments about the products they delivered
• The customer service
• How easy they are to work with

Whether the product met the clients’ expectations, whether the delivery was timely, whether the video product boosted the clients’ marketing efforts, and whether they would recommend the company to others.

Design: How Unique Will Your Video Be?

The design aspect determines how your video looks and feels: 

• Custom Creations vs. Templates: Custom videos often start with detailed storyboarding and unique visuals tailored to your brand. On the other hand, while more affordable, template-based productions may lack originality and branding. 
• Visual Details: Evaluate whether the company offers personalized elements like: some text
  • Custom voiceovers
  • Brand-aligned graphics
  • Bespoke animations

These details can elevate your video from generic to memorable. For companies prioritizing uniqueness, ensure the design process includes your input and aligns with your visual identity.

Price: A Balancing Act Between Cost and Quality

Pricing is a key factor, but it’s essential to understand that quality often correlates with cost.

• Budget Alignment: Be realistic about what your budget can achieve. High-quality videos, especially those with 3D graphics or intricate animations, will cost significantly more than straightforward 2D productions. 
• Value for Money: Higher prices don’t always guarantee a better product. Look for companies offering flexible packages that align with your goals without sacrificing quality. If you’re working with a limited budget, consider scaling down design complexity rather than compromising overall quality.

Communication: Strong Communication = Stellar Video

Strong communication ensures the final product aligns with your vision. A good promo video company should: 

• Listen to Your Needs: They should understand your goals, audience, and brand story. 
• Engage in a Discovery Process: Top companies often conduct in-depth research to ensure they grasp your product or service's nuances. 
• Keep You Updated: Clear updates throughout the process prevent misalignment and ensure the final video meets your expectations. 

Poor communication can lead to wasted time and resources, so prioritize companies with a track record of responsiveness and collaboration.

Flexibility: Creative Processes Should Be Open to Change

Flexibility in the creative process is crucial, especially for brands with specific visions or unique messaging requirements. 

• Collaborative Approach: Look for companies willing to adapt to your feedback while guiding you with their expertise. 
• Custom Solutions: Avoid agencies that push cookie-cutter solutions without considering your unique needs. 
• Budget Flexibility: Some vendors offer scalable solutions, allowing you to start small and build up as your budget grows. A flexible and open partnership can make all the difference for brands that value involvement. 

Moonb: Flexible, Contract-Free Video Marketing Solutions for Seamless Integration and Impactful Content

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb is a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

Which Industries Should Use Motion Graphics For Promotional Videos?

SaaS (Software as a Service): Motion Graphics for Marketing

Software as a service business excels at marketing with motion graphics. This industry thrives on showcasing intangible products like software and services. Motion graphics videos help visually explain complex workflows, demonstrate user interfaces, and illustrate the value of software solutions. 

These videos can simplify technical jargon into digestible content, helping SaaS companies make a strong first impression and emotionally connect with potential customers. They’re particularly effective for onboarding, product tutorials, and case studies.

Travel & Hospitality: Motion Graphics for Marketing

The highly visual nature of the travel and hospitality sector makes it a perfect fit for motion graphics. Animated videos can vividly depict exotic destinations, immersive experiences, or luxurious accommodations. 

Motion graphics can also highlight the following: 

• Travel packages
• Itineraries
• Booking processes
• Inspiring viewers to choose one provider over another

They add a dynamic layer to promotional campaigns, captivating audiences with stunning visuals and compelling storytelling.

Healthcare: Motion Graphics for Marketing

Building trust is crucial in healthcare, and motion graphics provide an approachable way to communicate vital information. Whether explaining complex medical procedures, showcasing patient care standards, or demonstrating the benefits of healthcare products, animated videos can effectively convey reliability and professionalism. 

With motion graphics, hospitals, and healthcare providers can create: 

• Patient education materials
• Software demos
• Public health awareness campaigns

Google has also found that out of 700 healthcare administrators surveyed, every customer reported watching videos to see product demonstrations. Even more impressive is that 79% continued on to the manufacturer’s website after watching, and 63% talked to others about the information.

Education: Motion Graphics for Marketing

Motion graphics bring educational content to life, making them invaluable: 

• For schools
• Universities
• e-learning platforms

These videos can present courses, campus facilities, or academic achievements in a way that resonates with prospective students and parents. 

For e-learning, motion graphics provide an engaging method of breaking down challenging concepts, ensuring students remain attentive and retain information.

Agencies: Motion Graphics for Marketing

Marketing and creative agencies can use motion graphics to enhance their: 

• Pitches
• Portfolios
• Promotional materials

These videos can succinctly demonstrate: 

• An agency's services
• Success stories
• Unique selling propositions

They add a professional touch to presentations, helping agencies stand out during competitive sales cycles.

Legal Services: Motion Graphics for Marketing

In the legal sector, trust and credibility are paramount. Motion graphics can humanize a law firm, visually compellingly presenting: 

• Testimonials
• Case results
• An attorney’s expertise

These videos can also explain complex legal processes, such as filing a lawsuit or navigating a divorce, in an accessible format, helping prospective clients feel confident in their choices.

Finance: Motion Graphics for Marketing

Financial topics can be daunting, but motion graphics simplify them through engaging and relatable visuals. Banks, investment firms, and fintech companies can use animated videos to explain financial products, investment strategies, or budgeting tips. “About Us” videos, explainer content, and customer testimonials created with motion graphics can foster trust and credibility in a sensitive industry.

E-commerce: Motion Graphics for Marketing

For e-commerce brands, motion graphics provide a dynamic way to showcase products in action. These videos offer more than: 

Static images demonstrate how items look, function, or fit into a consumer’s lifestyle. Motion graphics can highlight the following: 

• Sales
• New arrivals
• Unique product features

It also creates an engaging shopping experience that drives conversions.

Related Reading

• Benefits of Explainer Videos
• Explainer Video Characters
• Tech Explainer Videos
  
• Motion Graphics Explainer Videos
• B2B Explainer Videos
• Healthcare Explainer Videos
• Saas Explainer Videos
• Startup Explainer Video
• 3d Explainer Videos
• 2d Explainer Video
• App Explainer Video

7 Benefits Of Using Motion Graphics For Promotional Videos

1. Less Complicated: Simplifying Complex Ideas with Motion Graphics

Motion graphics can simplify complex ideas. They do so by visually breaking down intricate concepts into digestible parts. This makes it easier for viewers to understand the information presented. 

For example, motion graphics can show the start and endpoints of complex processes or data and illustrate how they transition from one to the other. These animated visuals create a linear path that helps non-tech-savvy audiences grasp complicated information more easily.

2. Professional: Achieving a Polished Look for Serious Brands

Many professional brands and companies don’t want a cartoonish look for their videos. Motion graphics can help with that. While animated characters can be fun, they don’t always fit the tone of every business or industry. In contrast, motion graphics have a more corporate feel that suits serious audiences. 

These videos efficiently present information about a company and its services to help with marketing operations across all platforms, including professional business communities.

3. Easy to Execute: Streamlined Production of Motion Graphics

In contrast, videos with characters often need all the rigging and time-consuming animation mixed with characters. Motion graphics are also easier to create. Designers don’t spend time animating or creating characters or working with photorealistic CGI, for example, in this environment. 

Instead, they focus on developing the graphics and creating professional animations that suit the project’s needs.

4. Cost-Effective: Saving Money with Motion Graphics

Motion graphics help gain good results on a limited budget. Unlike character-based explainer videos, these allow businesses to retain their investments at a reasonable level. You don’t need to spend much money on character design or animation. A small crew can create motion graphics videos in a reasonable amount of time. 

5. Stand Out: Differentiating Your Brand from the Competition

Many companies use animation videos with characters while considering various explainer video topics. In this scenario, choosing motion graphics over static images helps set the company apart from its competitors. 

Motion graphics look more modern and visually appealing and offer a unique way to present information that can capture a viewer’s attention.

6. Increases Sales: Boosting Conversions Throughout the Sales Funnel

Motion graphics are adaptable so that they may be used at any point in the sales funnel. Increased audience reach is accompanied by increased conversion rates, which leads to increased sales. 

Whether you need to explain a product to boost its visibility or create a video for a service that will help clients tackle a problem, motion graphics can efficiently present the information to increase audience understanding and boost sales.

7. Reusable: Recycling Elements for Various Applications

Explainer videos with motion graphics go hand in hand with creating a wide range of visual and textual information, such as: 

• Graphs
• Illustrations
• Text copy and so on

Once the motion graphics explainer is made, these components can be recycled and used in multiple mediums or application areas.

Related Reading

• 30 Second Explainer Videos
• Stop Motion Animation Examples
• Top Explainer Video Companies
• Product Video Companies
• Promotional Video Production Companies
• Best Explainer Video Software
  
• 3d Video Production Companies

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Services

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

‍Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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