25 Best Product Demo Videos To Draw Inspiration From

Imagine this: You've just launched a brand-new product. It's unique and exciting, and you're sure your target audience would love it — if only they could understand it. No matter how hard you try, the audience isn't responding to your promotional efforts. What gives? If you're facing this challenge, your product probably has a complex niche that isn't easily understood. The solution? Product demo videos. These videos introduce your audience to the ins and outs of your product, helping them grasp its functions and benefits. This article will share valuable insights to help you achieve your goals, such as seeking the best product demo videos to draw inspiration from.

Moonb’s explainer video production services can help you create engaging product demo videos to boost sales. With our help, you can achieve your goals and make the best product demo videos to showcase your unique product.

What are Product Demo Videos?

 Product demo videos are like your product’s moment to shine. Think of them as a quick, engaging showcase of your product’s work. What makes it unique? Why someone should care? These videos: 

• Grab attention
• Educate potential customers
• Help seal the deal

The Power of Product Demo Videos in Driving Conversions and Consumer Trust

You’ll often find product demo videos on: 

• Websites
• Landing pages
• Even as part of ads

Their goal? To hook potential customers and guide them toward learning more about what your product can do for them.  

How Product Demo Videos Lead to the "Aha!" Moment and Drive Purchasing Decisions

And here’s the kicker: they work. A recent study found that 84% of consumers admitted purchasing after watching a brand’s video. Even more impressive, over three-quarters of people said they’ve downloaded an app or purchased a product after watching a demo video. That’s serious conversion power. 

For businesses, demo videos are a powerful tool to bring prospects to the “aha!” moment—the point where your audience truly gets the value of your product. Whether it’s walking them through features or showing off how it solves their problem, these videos make that lightbulb go off.  

Boost Engagement and Conversions with Interactive Product Demos Through Webinars and On-Demand Replays

Want to take it up a notch? You can make your demos interactive by hosting live webinars or offering on-demand replays. This adds a personal touch and encourages engagement, making potential customers even more invested in your product’s success. 

The bottom line is that you’re missing a golden opportunity to connect, convert, and grow if you're not using product demo videos.

Related Reading

• Software Demo Video
• Software Demo Presentation
• SaaS Product Demo Video
• SaaS Product Adoption

25 Best Product Demo Videos To Draw Inspiration From

1. Animated Product Videos by Moonb

Moonb is a video marketing agency offering unlimited video editing subscriptions. It is a collective of the following who use animations to explain software products better: 

• Senior motion designers
• Video editors
• Illustrators
• Creative directors 

An example is this V-NOVA demo video, which highlights the software’s benefits by using animated characters that viewers can relate to. 

2. Apple Vision Pro product demo

Apple's Vision Pro demo video speaks to desires and needs and shows the magic of experiencing its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a… spatial computer.

The product video shows the world through the eyes of a Vision Pro user. It’s a stunning video showing what it's like: 

• To have a personal screen
• Control tech with natural gestures
• Explore mixed realities simultaneously

Using Dual Perspective in Product Demo Videos to Engage and Envision the Future

But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever "dual perspective." 

It's not just storytelling; it's bringing the future to life. The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands. 

3. Figma

Figma is a collaborative platform that brings all parts of the design process into one shared working space. The video shows, with fluid animations, how all design team members can work on the same piece simultaneously. 

The casual narration and clicky sound effects add that pop to the video while also making things easy to understand.

4. Microsoft Tasks

This excellent software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques. Yaniv, the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience. 

The screenshots used for this demonstration of the software feature are custom-designed to enhance the animated transitions, as shown below. 

5. Office Scripts in Excel Online

Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language. 

This 3D animated demo illustrates that these scripts run in the cloud and can be scheduled to run autonomously and asynchronously across spreadsheets. In this 3D software marketing demo, they wanted to capture the duality between complexity and simplicity that customers often experience when gathering large volumes of data. 

Demonstrating Ease of Use and Seamless Integration in Product Demos

With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentically Excel-branded world. 

6. Facebook At Work

Hornet teamed up with their friends on Facebook to share the software’s newest extension, Facebook at Work. This software product demo explains the features of the latest collaborative and professional platform. The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds. 

7. What is Slack? 

This software product demo with custom-built screenshots describes how Slack transforms the way you work. The screencast animation illustrates how Slack is your digital HQ and messaging app for business, plus the company’s home for everyone and everything. 

The demo showcases how you can move faster by organizing your work life and focusing your time on your own terms while simplifying teamwork for everyone. 

8. WHOOP partners with creators to demo its watches 

Sometimes, the best product demonstration videos don’t feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to showcase its stress-monitoring watch in action. 

The watch isn’t the protagonist of the video. The story centers on the creator, who uses her watch to monitor her stress while she watches the Women’s World Cup. The video subtly shows how WHOOP watches work, the different color bands available, and what its reported stress levels mean. 

9. Rhode Skin is used in Hailey Bieber’s skincare routine  

Rhode Skin is a skincare brand founded by celebrity Hailey Bieber. Instead of the traditional product demo format in which the product is in the foreground, Hailey published a YouTube video walking potential customers through her skincare routine using her Rhode Skin products. 

This type of explainer video is often more impactful because viewers can connect with the founder—in this case, a celebrity they already know and trust. Plus, when people can see a real-life skincare product application, they can answer their own question of whether it’ll work on their skin. 

10. HelloFresh uses animation to explain how its service works

HelloFresh is a meal delivery service that uses an animated product demo video to demonstrate its operation. Within the first 15 seconds, it addresses the pain points of its ideal customers, promising that when signing up for a subscription, they “don’t need to worry about meal times.” 

What’s also interesting about this video is that it’s optimized to reach people on YouTube searching for terms like “food delivery subscription” or “fresh meals.” When new customers find HelloFresh through this video, they’re primed on exactly how its subscription model works and can address any objections about joining. 

11. Zendesk 

Zendesk understands that companies have a lot of data on their hands, and it’s accessible for all of it to get lost inside disparate data silos. Its platform enables customer service agents to connect all that data to maximize the customer experience. 

This product demo video spends a solid chunk of its opening salvos discussing recognizable pain points. It works to build rapport with viewers by showing that it understands their problems on a deep level before introducing Zendesk’s solutions as the antidote. 

12. Headspace 

As part of the renewed focus on mental health among many of today’s consumers, Headspace took the meditation game by storm when it rolled out its guided meditation app in 2012. For many people, daily meditation drifts a little too close to the “woo woo,” which Headspace seemed to understand and tried to thwart immediately in this demo video. 

Within the first 10 seconds of the video, the narrator cites scientific research supporting the benefits of meditation for the things most viewers are likely to care about, namely: 

• Sleep
• Stress
• Focus

He dismisses that meditation is reserved for the esoteric, telling viewers that “Headspace is guided meditation. For everybody. No matter who you are or what you do.” The entire video is animated in an entertaining, engaging (and cute) way.  

13. Grammarly

Just about everyone has seen a Grammarly ad on YouTube. In case you haven’t, Grammarly is an online writing assistant that reviews various web content for spelling, grammar, and punctuation mistakes. 

The genius of this product demo video is that it simultaneously demonstrates the product and presents the (very relatable) pain points. The video hooks the viewer by starting with the text, “Let’s suppose you write an email or an important post on Facebook,” two things almost everyone (I’m tempted to say precisely everyone) does daily.  

Using Real-Time Errors in Product Demo Videos to Highlight Key Features

The text throughout the video is interspersed with prevalent spelling mistakes that get flagged in real-time, showcasing the value Grammarly provides to users. It’s simple, clever, and gets straight to the point. It’d be hard to leave this video confused about what Grammarly does.  

14. Loom

Loom abandoned many sales reps in favor of a low-touch onboarding model. To this end, It uses multiple in-app video demos to show new sign-ups how to complete different tasks. 

The videos are bundled in a resource library that appears immediately after sign-up. They address different use cases of the software and demonstrate how users can use them to address their pain points.  

15. Airtable 

Airtable’s product demonstration video is a classic in the SaaS space. In this brief 2-minute video, Airtable demonstrates several use cases, taking a broad approach that shows users how they benefit from the product. To keep viewers engaged as the video progresses, the information Airtable shares becomes even more specific. 

Airtable realizes that anyone who views the video for longer than a minute is most likely a qualified lead who wants to learn more. They treat them as such by sharing more specific tactics and features.  

16. Salesforce

Salesforce designed an entire demo center full of product videos to help prospects understand CRM and how each product works. 

The demo center uses a playlist of videos to demonstrate how Salesforce can help a sales team resolve some of their pain points.  

17. SurveyMonkey

SurveyMonkey demos their product by showcasing survey templates across different categories on their website. You can explore each template by clicking on it to see what the survey experience will be like for users. 

SurveyMonkey packs 100+ templates to showcase its uses. It also provides a screen selector area to view the survey on a: 

• PC
• Tablet
• Mobile device

18. Introducing Virtual Talent Bench from Upwork

Using this animated demo video, Upwork wanted to introduce its new product feature, Virtual Talent Bench. This feature provides businesses with a seamless way to build relationships with the people they love working with on the marketplace. 

This software demo showcases how to discover new talent, reconnect with those you want to work with repeatedly, and create curated lists of promising independent professionals to keep track of for future projects—all in one place.  

19. QuickBooks Online Integration I Mailchimp 

This software product demo introduces the integration of QuickBooks Online account with Mailchimp and showcases how you can use your financial data to create tags and send targeted, personalized campaigns. 

This feature demonstration showcases the integration workflow using handcrafted screenshots and infographic animation.  

20. Get It Together with Asana

With this software product demo, Asana wanted to showcase how it keeps everything and everyone connected in one place to drive teamwork. That means no more misplaced assets or crazy email chains. 

The product demo illustrates how, from Gantt charts to streamlined Kanban views, the team can maximize operational efficiency with Asana. The video demonstrates powerfully how Asana creates one source of truth for all work in your organization and provides more visibility and control over: 

• How that work happens
• Reducing inefficiencies
• Bringing teams together
• Driving better business outcomes

21. Square

While software demo videos can be great for product launches, like the SurveyMonkey example above, they can also be an excellent tool for ongoing user education. Square is a great example of using a software demo to inform users about helpful features. As Square is one of the most popular payment systems for small businesses, most people know what it is. But those people might need to learn about all the features and functionalities that come with it. 

In this demo, Square overlays the actual product interface with a helpful voiceover to explain the app's details, simultaneously educating new users and adding value to their experience.  

22. Office 365  

Office 365 incorporates storytelling into its software demo video, creating a protagonist – Ms. Coleman – with whom their target audience (educators) can empathize. Notice how this demo addresses teachers’ key pain points, such as: 

• Tight budgets
• Task overwhelm
• Large class sizes
• General lack of time

Enter the story’s hero: Office 365. The demo then walks through how the product addresses all those challenges to empower Ms. Coleman to do her work better and faster. The video’s colorful palette and illustration style add playful elements that make this piece fun to watch.  

23. Tasty  

By now, you’ve seen a lot of product demo videos, and you might be feeling a little overwhelmed. Hopefully, this simple video by Tasty brought you some comfort. Tasty is a food recipes network, and this product demo for their app is genius in its simplicity. 

It simply walks users through what to do and shows them how to do it in real-time. And that’s all customers want from a product demo video—they want to know how to use the product correctly to get the most out of it.  

24. LEGO Life

As a toy brand, LEGO’s primary demographic is children. So, this product demo video for the LEGO Life app speaks directly to kids. It has an upbeat soundtrack, bright colors, and fun icons – all designed to appeal to a younger audience. It also lists all the fun things kids can do with the app and shows a child playing with LEGO figures while using it.  

25. Masterclass

Masterclass is an online education platform that offers students tutorials and lectures by many well-known names. Despite its powerful and unique offering, Masterclass still relies on product demo videos to sell its platform. This video is great because it makes viewers feel like they’ve already bought the product, giving them a taste. 

The viewer feels the celebrity is teaching them one-on-one by using content from the masterclass and cutting it together to create an engaging experience.  

Related Reading

• App Demo Video
• How to Educate Customers About Your Product
• Product Demos Experience
• How to Make a Product Demo Video
• Software Demo Script Examples
• SaaS Demo Best Practices

Why You Need Product Demo Videos For Your Products

When selling products or software, demo videos do the heavy lifting of engaging your prospects and helping them understand what exactly you’re offering. They can even make or break your sales process. For instance, in the SaaS world, it’s not uncommon for a company to perform upwards of 10 product demos a week. 

As part of the sales process, a carefully crafted and well-executed demo can be the difference between a high-performing sales team and an underperforming one. 

Demo Videos Explain Things Better

As the name suggests, a demo video is a way to show a product or service in use to your audience. These videos leverage: 

• Graphics
• Animations
• Voiceover
• Audio-visual effects
• Other video features 

It enhances user experience and offers viewers a detailed explanation of the features and the benefits they will get from using the product or service. 

This is especially handy if your product could be easier to use or understand. It helps brands give viewers a good grasp of their offerings. As such, customers can easily make up their minds about whether the product suits them or not. Aside from that, a demo video gives your brand the best opportunity to discuss the quality of your offerings and highlight the key features that set you apart from the competition.

Demo Videos Help Brands Save Time and Money

Every company can capitalize on creating demo videos to share its offerings with the world and cut through additional marketing expenses. This is true for both SaaS and eCommerce businesses. For instance, you can weave your demo videos into your other marketing campaigns, such as email marketing, content marketing, or on your blog or websites. 

This will help make your marketing strategies more complete with only a little money spent on marketing materials. Also, as you market your product to prospects, demo videos can help your company pick up new customers–which translates into increased sales. Data shows that visitors who viewed demo videos are 1.81 times more likely to purchase non-viewers.

Customers Prefer Demo Videos

There is no denying that a demo video is an impactful, persuasive educational tool. People love demo videos because they are a quick means to get the information they need to decide on any product or service. 

For example, Wyzowl has observed that 86% of people say they’d be more likely to download an app if they could watch a short video demonstrating how it works. That’s more interest visitors have ever shown in any marketing material.

8 Best Practices For Creating Effective Product Demo Videos

1. Know Your Audience and Their Needs

Before delivering your demo, it's crucial to know who your audience is. Tailor your presentation to address the following: 

• Their needs
• Pain points
• Expectations

Engage with them by asking questions to gauge their interests and adjust your content accordingly. This personalized approach helps keep the audience engaged and makes the demonstration more relevant.

2. Set Clear Objectives

Define specific goals for your demo to ensure that all stakeholders understand what you aim to achieve. Clear objectives help measure the demo’s success and tailor it to meet potential customers' needs. 

For example, you could demonstrate how your product can improve efficiency or solve problems.

3. Follow the Tell, Show, Tell Method

This effective structure involves: 

• Tell: Start by outlining what you will demonstrate and why it matters to the audience. 
• Show: Move into a live product demonstration, highlighting key features and functionalities. 
• Tell Again: Conclude by summarizing what you've shown, reinforcing critical points for better retention.

4. Highlight Key Features and Benefits

Focus on demonstrating how specific features of your product solve real problems for users. Each feature should be tied back to the audience’s need or challenge. Use practical examples to illustrate how these features can improve efficiency or productivity.

5. Incorporate Storytelling

Use storytelling techniques to make your demo more engaging. Start with a relatable problem your audience faces and introduce your product as the solution. This narrative approach helps contextualize the features within real-world scenarios, making it easier for potential customers to see the value of your software.

6. Provide Context

Ensure that your audience understands how each feature fits into the broader picture of their workflow or business processes. Avoid overwhelming them with technical jargon; explain how each aspect of your product contributes to solving their specific challenges.

7. Include Interactive Elements

Engage your audience by incorporating interactive elements into your demo, such as polls or Q&A sessions. This keeps them involved and provides immediate feedback on their interests and concerns. Allow them to explore parts of the software themselves in a controlled environment.

8. Maintain High Production Quality

Ensure that both audio and video quality are top-notch during the demo. Use high-resolution video (at least 1080p) and clear audio without background noise. A professional setup enhances credibility and keeps the audience focused on your message.

Related Reading

• Animated Product Videos
• Software Demo Script
• App Walkthrough Examples
• Demo Video Creator
• Product Demo Video Companies

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via Trello, Slack, and MS Teams, weekly strategy calls, and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model combined with our expertise in creating compelling video content positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our product demo video service to take your content to the next level.

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