19 Top Promotional Video Production Companies You Should Hire

Creating an engaging explainer video is no easy task. You have to nail down your goals, write a script, create a storyboard, choose a style, and produce the video. All of this can be overwhelming. As you put in the hours to learn how to make an explainer video, you may even forget why you started in the first place. That’s why it’s wise to enlist the help of a top promotional video production company. These professional video services can help you craft the perfect explainer video for your business and relieve stress. This article will discuss the best promotional video production companies to help you achieve your goals.

19 Top Promotional Video Production Companies You Should Hire

1. Moonb: Your Corporate Video Services Dream Team

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

2. Vidico: Animation and Explainer Video Experts

Based in Australia, Vidico works with clients worldwide on live-action commercial production for traditional or streaming TV services. Companies need a brand story video for their website to communicate what they do quickly. Vidico also provides animation or motion graphic design to serve clients from e-commerce to electronics to software walkthroughs. Vidico is the most “traditional agency-like” company on this list since they handle your entire project from ideation to post-production. 

Unlike regular agencies, Vidico only offers video services, which makes it a specialist. To create TV-quality content, consider Vidico for an utterly outsourced experience and specific, larger-budget video marketing projects like commercials. 

Services offered: 

• Studio and on-location filming 
• Commercial talent and live-action videos 
• Brand story videos 
• Animation Motion graphics 
• Concepting and scripting 
• Explainer and how-to videos 

3. Wyzowl: The Animation Authority

Like some other companies on this list, Wyzowl specializes in creating explainer videos. What distinguishes them is their extensive range of animated video services and techniques. They work in various styles, from line-drawn and cut-out animation to fully realized 3D, allowing customers to use the approach that best suits their brand and message. 

Wyzowl works with companies of all sizes, from startups to Fortune 500 companies across various industries. They’ve partnered with big players like Deloitte and Amazon and created niche content for companies in specialized industries such as: 

• Agriculture
• Construction
• Food/beverage

Exploring Their Expertise in Animation Services

They’ve worked with companies worldwide, so they’re a good choice for businesses seeking an animation partner with local expertise. 

Services offered: 

• Animation 2D/3D animation 
• Motion graphics 
• Whiteboard animation 
• Stop-motion animation 
• Demo video 
• Explainer animated video 
• Training animated video 

4. Demo Duck: The Explainer Video Pros

Demo Duck is one of the smaller animated video production companies on this list, but they’ve built a solid reputation working with businesses of every size. Their customer list includes everything from plucky startups to enterprise-level companies, with names in their customer portfolio, like: 

• GoFundMe
• Google
• IBM 

This top video animation agency works with customers in a range of industries, but much of the team’s work focuses on: 

• Nonprofits
• Healthcare companies 
• Educational institutions

They’re also known for using unusual animation techniques. So, this might be the right animated video production company to contact if you’re after claymation or papercraft stop-motion animation. 

Services offered: 

• Animation Brand videos 
• Explainer videos 
• Educational videos 
• Claymation Papercraft animation 

5. Yum Yum Videos: On-Brand Explainer Videos

Offering a mix of custom animation and live-action filming, Yum Yum creates on-brand explainer videos to attract Kickstarter backers and investors or communicate what you do to customers. They also offer other video styles, including: 

• Tutorials
• Social media content
• Whiteboard animation and more

Yum Yum handles everything from concept to post-production, which is good if you don’t know precisely what you want in a video project or are looking to bounce ideas off an experienced team. 

Services offered: 

• Animation 
• Live-action commercial filming 
• End-to-end production 
• Concepting and scripting 
• Tutorials and walkthroughs 
• Product features 
• Social media videos 

6. Vidsy: Creator-Driven Video Production

Like Quickframe and other creator marketplaces, Vidsy connects content creators worldwide with brands who need product-focused social media videos. Vidsy is unique in that for each creative brief you submit; you get multiple creators working on your project and, therefore, a wider range of content options. Instead of you choosing the creator, like with Quickframe, Vidsy handles this for you and ensures you get multiple options for every campaign. 

This is helpful for new product launches, for example, to quickly build out plenty of social media ads. Vidsy’s creators focus on social media content creation, so your videos are optimized for Instagram Reels, TikTok, and more—complete with app-specific editing features, caption styles, etc. A platform-optimized video is vital for long-term success, compared to trying to make the exact video fit multiple audiences, formats, and “vibes” across all the platforms. (It’s all about the vibes, honestly.) 

7. 90 Seconds: A Global Video Production Network

If you have a specific, large-scale video project in mind already, 90 Seconds is worth a look. Their website is set up like a contractor marketplace: Enter the type of video you’re looking for the location you need it shot, then choose from a variety of vetted 90 Seconds contractors. If you don’t already have a network of preferred contractors to tap when you need a video project, you may feel more comfortable choosing a pre-qualified 90-second contractor. 

Weighing the Pros and Cons of Productized Video Services

The downside of using 90 Seconds and similar agencies is that video is productized into pre-defined, inflexible packages. If you need to outsource the entire video project, this makes sense. If you have the capacity for some work in-house, a productized approach may not be the best use for your budget. 90 Seconds offers custom project quotes, which are best for one-off or infrequent needs. If you have ongoing, monthly video marketing needs, check out one of the Creative-as-Service agencies above instead. 

8. Awakened Films: Cinematic Quality Video Production

Awakened Films is a video production and marketing company specializing in making cinema-quality videos. Its portfolio of services includes: 

• Corporate video production
• Full-service studio location
• Commercial video production
• Live events
• Viral videos
• Non-profit
• Educational videos

The agency has a six-step approach to every project: 

• Listening
• Proposing
• Preparing
• Producing
• Editing
• Delivering

Awakened Films delivers video in all resolutions and formats (4K, 6K, 8K, horizontal, or vertical) depending on the client's broadcast channels. 

9. Video Supply: High-Volume Video Production

Video Supply is a video marketing agency that offers video production services for online brands, helping them generate more leads and sales. So far, the agency has produced over 7,000 videos, helped its clients reach 50+ million views, and accumulated over $100 million in sales. 

Video Supply lets you customize videos by: 

• Project type
• Social media channel
• Industry
• Filming location

Its services include: 

• YouTube marketing
• Video studio design
• Video strategy
• Video script
• Video production
• Video editing
• User-generated content
• Short-form videos
• Product bundles
• Online courses
• Brand videos
• Animation

10. Superside: Creative Video Production Subscriptions

Superside is a video marketing agency based on a creative subscription service that allows brands to launch AI-powered video campaigns. Its portfolio has over 450 satisfied clients, including leading brands. 

The agency offers full-scale video production services, including: 

• Strategy
• Conception
• Production
• Post-production services

Superside’s video expertise encompasses brand marketing, product, UGC-style, social media, ad services, and customer testimonials. 

11. Indigo Productions: Professional Film Production

With decades of experience in film production, Indigo Productions has become one of the top agencies for organizations looking to bring their values and narratives to life through film storytelling. It handles end-to-end production, from strategy and scripting to shooting and editing. 

This makes it an excellent option for organizations seeking a hands-off approach that guarantees quality output. Indigo Productions has an impressive client list: 

• Duracell
• Citibank
• Harvard University

Specialization:

Full-service professional film production 

12. Antimatter: Narrative-Driven Animation Studio

At Antimatter, animation and motion design serve as the vessels through which stories, ideas, and emotions are brought to life. This dynamic studio, comprised of a carefully selected team of talents, is dedicated to producing high-end animations and compelling narratives. Their mission is clear: 

• To elucidate ideas
• Evoke emotions
• Spark interest
• Captivate audiences using social media posts. 

Antimatter’s team meticulously crafts a harmonious fusion of your message with their visuals, resulting in memorable narratives that leave an indelible mark. 

Services Offered: 

• Animation
• Video Editing
• Video Marketing
• Social Media Content Creation
• Marketing Mix 
• Social Media Content Strategy 

13. Hurricane: Comprehensive Video Marketing Services

Hurricane is a video marketing agency that helps connect brands with their audiences through strategic, creative, and compelling video production and activation. The company has 16 years of experience in all things video:

• Marketing
• Filming
• 2D animation
• 3D animation
• Editing
• Motion graphics
• Personalization

Hurricane offers a wide range of services, including: 

• 360-degree video
• 3D motion graphics and animation
• Corporate video production
• Explainer videos
• Live events
• Live streaming video production
• Social media video marketing
• TV and DRTV production
• Viral videos
• Time-lapse videos and more. 

14. Umault: Bold Video Marketing Campaigns

Umault is a boutique video marketing agency that delivers video campaigns for B2B companies. The agency takes a bold and creative approach to video ads that leave a lasting impact on the audience. Umault has 14 years of experience and in-depth expertise in: 

• Concept development
• Scripting
• Campaign management

Its proprietary 7-step video creation process spans from industry and competition analysis to production. 

15. Quickframe: Marketplace Style Video Production

Quickframe is another marketplace-style video agency where pre-approved independent contractors bid on your projects, allowing you to select the right fit and quickly build content from a diverse global talent pool. They also offer subscription plans for ongoing needs but only video services. You need to prepare clear ideas, concepts, and scripts beforehand, as Quickframe doesn't provide these services. 

Well-written creative briefs are essential for getting your desired video when working with remote contractors. If you know what you need and can manage a range of contractors, Quickframe can help connect you to the right fit for your campaign. We recommend a dedicated team for ongoing video marketing. 

16. Brafton: Full-Service Video Marketing Agency

Brafton is a full-service video marketing agency that: 

• Plans campaigns
• Creates educational and promotional videos
• Distribute them on social media and other channels

The agency specializes in:

• Animation services
• Explainer videos
• Whiteboard video production
• On-location shoots
• Testimonials
• Editing
• Studio productions
• Event Coverage

To unlock the full potential of each video campaign, Brafton offers supplemental services such as: 

• Video search engine optimization (SEO)
• Social media management
• Digital marketing strategy 

The company's work has been recognized through numerous awards, including the AVA 2022 Digital Awards Gold Winner.

17. Epipheo: Simplifying Ideas with Animated Explainers

Epipheo’s name is a clever fusion of “Epiphany” and “Video,” encapsulating its core philosophy. The studio specializes in creating animated explainer videos designed to ignite epiphanies in its audience. 

The idea is simple yet profound: when people suddenly grasp and understand something, they experience an epiphany. Epipheo harnesses the power of animated videos to make complex concepts clear and easily digestible. 

Services Offered: 

• 3D Explainers
• Brand Videos
• Education Videos
• Internal Video
• Live Action
• Social Video Ads
• Video Retainer 

18. NoGood: Video Marketing for Business Growth

NoGood is a video marketing company that helps startups, scaleups, and Fortune 500 brands grow through successful video campaigns. The agency helped 65% of its clients double their revenue in the first six months of collaboration. 

This video marketing agency offers: 

• Strategy and audit
• Creative Brief
• Pre-production planning
• Production
• Post-production
• Video editing
• Animation
• Video ads
• On-location shoots
• Video production
• Studio production
• Testimonials
• YouTube and TikTok videos
• GIFs
• Visual storytelling
  

19. Giant Ant: Creative Animation Studio

Vancouver-based Giant Ant is a creative powerhouse known for meticulous attention to detail and high-quality production. Their animated videos and commercials are visually striking, often featuring intricate animations and compelling narratives that captivate audiences. Giant Ant is a distinguished video marketing company with a remarkable journey that began in 2007. 

This self-proclaimed design shop and animation house has earned its place in the industry as a creative studio driven by a diverse and close-knit team from various corners of the globe. Their extensive portfolio of videos is a testament to the effort and creativity that fuels their work, solidifying their position as one of the foremost video advertising companies in the market.

Related Reading

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• Video Production Checklist

Factors To Consider When Evaluating Top Promotional Video Production Companies

A video production company’s portfolio shows you its style and capabilities. Of course, each company takes a different approach. 

• Some focus on live-action; others prioritize animation. 
• Some might hone in on humor
• Others on serious storytelling

Whatever the case, you want to find a video production company whose style matches the one you envision for your video. A good place to start is the company’s demo reel. This will showcase their best work and give you a better idea of their storytelling abilities and production quality. Don’t make your decision based solely on the demo reel. You are looking at a collection of snippets from different videos. Dig into the company’s portfolio to see what their full-length videos look like.

Quality: The Cornerstone of Promotional Video Production

Quality is the cornerstone of any promo video production. While the portfolio offers an initial glimpse into a company's work, you should dig deeper. 

Look for: 

1. Consistency: Are their videos consistently engaging, polished, and well-executed? 
2. Storytelling: Do their videos effectively convey complex ideas in a simple, relatable, and memorable way?
3. Client Testimonials: These can provide insight into customer satisfaction and how well the final product aligns with client goals. 

Sometimes, you might encounter companies whose work isn’t outstanding but is decent enough for the price. Consider whether a balance between cost and quality fits your needs. 

Testimonials from Clients: What Their Past Work Says

Take time to read individual testimonials about the company. Reviews from previous clients are more credible. Focus on: 

• Comments about the products they delivered
• The customer service
• How easy they are to work with if the product meets the client’s expectations
• Timeliness of the product delivery
• If the video product boosted the marketing efforts of the clients
• Would they recommend the company to others, etc? 

Design: The Look and Feel of Your Video

The design aspect determines how your video will look and feel: 

1. Custom Creations vs. Templates: Custom videos often start with detailed storyboarding and unique visuals tailored to your brand. On the other hand, while more affordable, template-based productions may lack originality and branding.
2. Visual Details: Evaluate whether the company offers personalized elements like custom voiceovers, brand-aligned graphics, and bespoke animations. These details can elevate your video from generic to memorable. 

For companies prioritizing uniqueness, ensure the design process includes your input and aligns with your visual identity. 

Price: Balancing Cost and Quality

Pricing is a key factor, but it’s essential to understand that quality often correlates with cost. 

• Budget Alignment: Be realistic about what your budget can achieve. High-quality videos, especially those with 3D graphics or intricate animations, will cost significantly more than straightforward 2D productions. 
• Value for Money: Higher prices don’t always guarantee a better product. Look for companies offering flexible packages that align with your goals without sacrificing quality. If you’re working with a limited budget, consider scaling down design complexity rather than compromising overall quality. 

Communication: The Key to a Successful Project

Strong communication ensures the final product aligns with your vision. A good promo video company should: 

• Listen to Your Needs: They should understand your goals, audience, and brand story. 
• Engage in a Discovery Process: Top companies often conduct in-depth research to ensure they grasp your product or service's nuances. 
• Keep You Updated: Clear updates throughout the process prevent misalignment and ensure the final video meets your expectations. Poor communication can lead to wasted time and resources, so prioritize companies with a track record of responsiveness and collaboration. 

Flexibility: Adapting to Your Unique Needs

Flexibility in the creative process is crucial, especially for brands with specific visions or unique messaging requirements. 

• Collaborative Approach: Look for companies willing to adapt to your feedback while guiding you with their expertise. 
• Custom Solutions: Avoid agencies that push cookie-cutter solutions without considering your unique needs. 
• Budget Flexibility: Some vendors offer scalable solutions, allowing you to start small and build up as your budget grows. A flexible and open partnership can make all the difference for brands that value involvement. 

Why Moonb is the Ideal Corporate Video Partner

Moonb is a video marketing agency that offers corporate video services. We provide seamless project management integration via: 

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• A contract-free, full-service production approach

Moonb stands out as a superior alternative to traditional: 

• Video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial with our corporate video services to take your content to the next level.

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Which Industries Should Use Promotional Videos?

SaaS: Building Trust with Product Videos

SaaS (software as a service) isn’t the most exciting industry, but it should use video. The unglamorous aspect makes video content even more critical to building a strong brand and emotional connection with website visitors. When a prospect visits your site for the first time, you often have one chance to make a memorable impression before that individual moves on to your competitor. 

An explainer video lets you introduce your business, showcase your culture, and demonstrate your software in one video. 

Travel & Hospitality: Bring Your Destination to Life

If pictures are worth a thousand words, videos are worth ten thousand more. Using video to showcase your beautiful business is a no-brainer in such a visual and service-oriented industry as travel. 

While galleries and slideshows are nice, nothing quite brings the scene to life like video. Whether it be a resort in Mexico, a vineyard in the South of France, or even a motel in the middle of America, video content will help bring your location to life, encouraging website visitors to book with you over the hotel or service down the street.

Healthcare: Building Trust with Explainer Videos

There is nothing more important than your health, right? This is why trust can be hard to win in the healthcare industry. Whether a large hospital is searching for a healthcare software company to fulfill a need or a patient is choosing a doctor or specialist in their new neighborhood, a huge amount of trust must be gained to make these decisions. 

Google has also found that out of 700 healthcare administrators surveyed, every customer reported watching videos to see product demonstrations. Even more impressive is that 79% continued on to the manufacturer’s website after watching, and 63% talked to others about the information.

Education: Helping Ease Major Transitions

Regarding big, essential decisions, education falls just behind healthcare. The quality of education received can substantially impact one’s future, so deciding which kindergarten to send your child to or which grad school to apply to as an adult is a heavy-weighted decision. While video won’t likely be the only factor considered, it is an excellent way to attract interested parties as they search your website.

Agencies: Standing Out Among Competitors

If you run an agency, you’re all too familiar with the tedious sales processes of signing a contract. With a long sales cycle and the constant pressure of knowing that similar conversations are occurring with your competitors, a way to stand out is necessary. 

Law: Earning Trust with Videos

Whether you’re going through a grueling divorce or the victim of a hit and run, when life throws you a curveball, you might find yourself searching for the right lawyer to win your case. While the stakes vary between cases, lawyers are typically a significant investment, so gaining trust immediately is critical. 

This is why video is a necessity for lawyer marketing. The prospect needs to feel that human connection immediately, and there’s no better way to do that than to see a video of the lawyer and hear successful video testimonials from their previous cases. 

Finance: Earning Trust with Explainer Videos

Money is sensitive, and trusting others to handle your hard-earned money isn’t easy. Like in the law industry above, with trust being so critical, a video marketing strategy becomes even more vital for folks in the financial sector. 

“About Us” videos, culture/value videos, explainer videos, and video testimonials are just a few types of promotional videos that financial marketers should invest time and resources in.  

E-commerce: Helping Shoppers Make Decisions

As a constantly connected society with remarketing advertisements filling our Facebook feeds, more and more consumers have become reliant on e-commerce over in-store shopping. Having a video representation of a product makes a significant difference in a shopper’s likelihood of buying. 

Why? When looking at a static image of a pair of pants or a piece of furniture, it’s hard to get a full, visual, and realistic representation of what the product will look like in person. 

6 Benefits Of Making Promotional Videos

1. Boost Conversions and Sales with Promotional Videos

Adding promotional videos to your marketing strategy can significantly increase your sales and conversions. For instance, adding a product video to your landing page can boost conversions by as much as 80%. 

Other studies reveal that 74% of users who watched a video on how to use a product subsequently bought the product. Now is a great time to start if you don’t use videos to showcase your products or answer common questions.  

2. Show Great ROI with Video Marketing

According to 83% of surveyed businesses, videos also have a strong return on investment. Although you must invest resources into producing and editing the video before it goes live, the payoff can be impressive. 

Online video editing tools are constantly evolving and becoming more affordable. Some companies even shoot videos on a cell phone. Research suggests that low-quality or poorly designed videos don’t matter nearly as much as the content itself.  

3. Great Addition to Email Marketing Campaigns

Promotional videos make an excellent addition to your email marketing campaigns. As a consumer, you likely receive a flood of emails daily; simply getting the audience to open the email is half the battle. 

Using the word “video” in the subject line can increase open rates and decrease unsubscribe rates. Videos in emails can lead to a 200-300% increase in your click-through rate. They are even more effective when they demonstrate how to use your product.  

Promote Trust with Explainer Videos

Statistics show that over three-quarters of consumers believe videos are trustworthy than still images or other image formats. This means that if you want to integrate a video into your marketing strategy as a whole, it’s essential that you first convince your potential leads why they should trust you with such important information. 

For example, your website can help you do this through clear, concise information. By combining this approach with product videos and other enticing content, you can convince your customers to take your offerings seriously.  

Improve Brand Recall with Promotional Videos

Did you know that 80% of customers remember a video they watched within the last 30 days? Remembering video content is significantly more straightforward than an image or an article. Customers who remember your video can automatically recall your brands, translating to more leads and conversions. 

If your audience enjoys the videos, they will be likelier to share them on social media. Making videos as memorable as possible can ensure the maximum impact on your brand and your business.  

Improve Google Rankings

One of the many benefits of video marketing is that it forces the audience to spend more time interacting with your website. This more prolonged exposure instills a sense of trust between you and your potential customers and tells search engines that you have a trustworthy and high-quality website. If you have a video on your site, you are 53 times more likely to show up on the first page of search results. 

Optimizing video content for SEO is easy with the following tips: 

• Include titles and descriptions that are relevant to your target audience. 
• Add keywords to titles and descriptions. 
• Add links directing your audience to my website, where I display my services and products. 
• Provide potential customers with a call-to-action statement to entice them to take the next step.  

Appeal to Mobile Users

Mobile users and video interaction go hand in hand. 90% of consumers watch videos on their mobile devices, and this statistic won’t decrease soon. YouTube reports mobile video consumption increases by 100% annually. As consumers like to watch videos on the go, and more and more people are using their smartphones, your audience pool will only get larger and larger with time.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Services

The smooth video production process of Moonb distinguishes from other corporate video production companies. We offer seamless project management integration via Trello, Slack, and MS Teams to keep you organized and on track throughout production. 

Our team also schedules weekly strategy calls to discuss progress and address any questions or concerns you may have. Plus, we produce videos on a subscription basis, so you won't have to worry about surprise costs.

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