35 Best Examples Of Startup Explainer Videos & Tips To Create Yours

When starting a business, you must communicate your vision to strangers. First, you must attract attention and engage your audience to get them interested in your product or service. Then, you must explain your offering so they understand how it can help them. A startup explainer video is one of the best ways to accomplish these tasks. This article will illustrate how to make an explainer video for your startup, including tips, examples, and insights to help you create a clear and engaging video that meets your goals.

At Moonb, we create engaging explainer videos that help startups get the attention they need to succeed. Our explainer video production services make the process easy so you can get back to business.

What is a Startup Explainer Video?

A startup explainer video is a short, engaging film that quickly and effectively communicates a startup’s product, service, or mission. These videos typically last 60 to 90 seconds and aim to make the information about the startup’s offerings clear and concise. 

A startup explainer video is like an elevator pitch—you have minimal time to explain the concept to your potential investors and make them interested. An explanatory video is a universal tool always with you, including if you meet your business angel in the elevator. 

What Should Your Startup Explainer Video Cover? 

The contents of your startup explainer video require careful thought. In a perfect world, a startup needs help from a professional video production studio to nail these elements. Here’s what the video should cover to make it appealing. 

The Team

Introduce your team. Let the audience know the founder’s personality and the key players on the team. People like to invest in other people, not faceless organizations. 

The Market

Provide a brief overview of your startup’s market. This will help establish context for your audience. 

The Problem & Solution

Clearly explain the problem your startup addresses and the solution your product or service offers. Aim for simplicity here. Avoid technical jargon and speak to the average person. 

The Value

Define the value of your solution for customers. Why does it matter? What’s in it for them? 

The Forecast

Talk about the future. What do you expect your business to achieve over the next few years? If applicable, mention any relevant industry statistics that support your claims. 

The Business Plan

Also, touch on concrete business planning elements—especially if you’re speaking to potential investors. 

• What are your goals for the first year? 
• How will you achieve them? 
• What’s your revenue model? 
• Who are your competitors? 
• How do you plan to stand out?

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35 Best Examples Of Startup Explainer Videos

1. Moonb: A Video Marketing Agency That Creates Awesome Animated Explainer Videos  

Moonb offers unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. 

Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way.   

2. Dropbox: How an Animated Explainer Video Helped the Company Acquire Its First 75,000 Users  

When Dropbox was launched, the concept of cloud storage was relatively fresh. Therefore, many people had yet to learn how it worked or if they could need it. Rather than flooding potential customers with too much information, Dropbox put out a simple explainer video on its site demonstrating the use of its service. 

Two days after this release, they had 75,000 additional users and became one of the leading cloud storage suppliers worldwide.  

3. Crazy Egg Explainer Video: The Heatmap Tool That Increased Revenue by 64%  

This heatmap tool utilized an overview video to show businesses visually tracking where users clicked on their websites. Most effectively, this increased by 64%, generating $21,000 monthly more revenue.  

4. Zerodha: How This Stock Trading Platform Used a Whiteboard Video to Gain Over 1 Million Users  

Zerodha’s whiteboard explainer video demonstrated to users how best to invest directly into the stock market with zero brokering charges. Zerodha signed up more than a million people in just a few months, mainly due to that animated film.  

5. Linktree: An Awesome Explainer Video for a Simple Yet Effective Tool

Linktree is one of the freemium social media referencing dynamic landing pages developed in Australia. It allows you to create a personalized and customizable page with all the essential links you want to share with your audience. The video is a brilliant combination of vibrant colors, minimalistic graphics, and smooth typographic transitions.

It explains all the features of the application’s paid and free versions. These videos are an excellent choice for startups looking for video options with a limited budget and are in the ideation or early development stages.  

6. Uber Wave Pool: An Animated Explainer Video for a New Service  

Uber Technologies Inc. is a multinational tech-enabled cab service company offering mobility as a service, ride-hailing, package delivery, couriers, and freight transportation. This Animated video combines typographic elements, minimalistic motion graphics animation, and a vibrant voiceover. 

These videos are an excellent choice for both growing and established startups looking for a video to introduce a new service in a limited time. 2D minimalistic animations are faster to deliver than any other animation style.  

7. Onlyfans: Using Explainer Videos to Help Users Understand Complex Apps 

OnlyFans is a UK-based Internet subscription service that allows content creators to host content for loyal fans and get paid. It will enable content creators to receive monthly funds from their fans, one-time tips, and the pay-per-view (PPV) feature. 

The video combines minimal colors, animated infographics with UI transitions, and a detailed voiceover that helps users understand the application better. These Videos are an excellent choice for startups looking for videos to engagingly explain complex applications and web products in a short period.  

8. Yellowbag: An Online Shopping Assistant Explainer Video  

Yellow bag is an online shopping assistant where you can add products you are willing to buy, and the yellow bag will notify you of the price drop. The video is an excellent combination of limited graphics, smooth transitions, and a great walkthrough that explains the entire app in less than a minute. These videos are a brilliant choice for startups in mobile applications and web development industries to create quick walkthroughs.  

9. Near lock: A Relatable Explainer Video for a Mobile App  

Near Lock is an app that turns your iPhone into a personal key for your Mac. Your Mac will be locked when you step away from the lock. The video combines a relatable storyline, daily life visuals, and clean cinematography, placing Nearlock in many customers’ lives. 

10. Edpuzzle: An Interactive Tool That Makes Learning Videos Fun 

Edpuzzle is an interactive assignment-centered tool that creates assignments by embedding open-ended questions, MCQs, audio notes, and comments on a YouTube, pre-recorded, or uploaded video. The video combines minimal transitions, vibrant Motion Graphics, and an informative voiceover.  

11. MightyCall: A Simple Explainer Video for a Virtual Phone System  

MightyCall is a virtual phone system for small businesses to offer online phone numbers for sales and outreach purposes. The video combines minimal graphics with smooth transitions to offer an infographic-like feel.  

12. Base Camp: An Online Project Management Explainer Video  

Basecamp is an online Project Management Platform that helps users organize all their tasks in one place. The video is a brilliant example of line-based infographics, providing a clear visual of the entire portal UI in a walkthrough.  

13. WOW Motorcycles: An Engaging Animated Explainer Video for a Dealership

WOW Motorcycle is a US-based pre-owned powersports dealership located in Marietta, GA. It is now America’s largest dealership for pre-owned power sports utilities. The video combines engaging visuals with brilliant storytelling.  

14. Trello: A Simple Animation That Explains a Complex Idea  

Trello’s explainer video is an excellent example of how animation can simplify a complex concept. The video introduces viewers to Trello’s project management software, using animated characters and visual metaphors to explain how the app works. 

The video’s clear and concise narration and engaging visuals help viewers understand the app’s key features and benefits.  

15. Airbnb: A Masterclass in Storytelling for Explainer Videos 

Airbnb’s explainer video is a masterclass in storytelling. The video tells the story of a traveler who uses Airbnb to find a unique and affordable place to stay while visiting a new city. The video’s emotional narrative, stunning visuals, and evocative music create a powerful and immersive experience that resonates with viewers personally. 

The video also highlights Airbnb’s key platform benefits, such as its ability to connect travelers with local hosts and provide a more authentic travel experience.  

16. Uber: Another Great Example of Storytelling for Explainer Videos  

Uber’s explainer video is another excellent example of compelling storytelling. The video tells the story of a character who needs a ride and how Uber’s app makes it easy for him to find a driver and get to his destination quickly and safely. 

The video’s fast-paced editing, upbeat music, and energetic narration create a sense of excitement and urgency that makes viewers eager to try out the app for themselves.  

17. Shopify: An Animated Explainer Video for E-Commerce Startups  

This animated startup video for Shopify is excellent. An e-commerce leader like Shopify must present its offering simply while maintaining reputation and brand values. This explainer video is fantastic—it elegantly demystifies B2B storytelling. The use of motion graphics and vibrant colors gives the video its own life and makes it enjoyable to watch.  

18. HubSpot: Another Example of Using Animation to Simplify Complex Ideas  

HubSpot’s explainer video is an excellent example of how to use animation to simplify a complex idea. The video uses simple, colorful illustrations to explain how HubSpot’s marketing automation software works. The video is short and to the point, with clear, easy-to-understand explanations. It’s a great example of how to use animation to make a complex idea more accessible.  

19. Mailchimp: A Humorous Approach to an Explainer Video  

Mailchimp’s explainer video is an excellent example of using humor and animation to make a memorable impression for a new business opening. The video uses a character to demonstrate Mailchimp’s email marketing features, making it easy for viewers to understand the platform’s benefits. The video effectively communicates the value of Mailchimp as a powerful yet user-friendly email marketing tool, making it a popular choice for businesses of all sizes.  

20. Grammarly: Another Character-Driven Explainer Video  

The video uses a quirky character to demonstrate Grammarly’s writing and editing features, making it easy for viewers to understand the platform’s benefits. The video effectively communicates the value of Grammarly as a comprehensive and user-friendly writing tool, making it a popular choice for businesses and individuals looking to improve their written communication skills.    

21. Trendy Butler: A Stylish Explainer Video for a Fashion Startup  

Begin your fashion startup with a film as stylish as your collection! Trendy Butler’s explainer video masterfully balances creativity with clarity, making it an example of a top explainer video for startups. 

For those seeking inspiration for their startup explainer videos, Trendy Butler is a prime example of capturing attention, telling a compelling story, and leaving a lasting 

impression.   

22. Bloomberg: A Colorful Editorial Explainer Video  

Bloomberg's editorial explainer film follows McDonald's from its initial technological innovation to its most recent developments. This vibrant animation uses bright, contrasting colors to grab your attention instantly. The video keeps viewers engaged with fast-flowing animated icons and seamless transitions. 

For anyone interested in the fascinating history of McDonald's and innovative video storytelling techniques, this explainer video is a perfect example of capturing and maintaining viewer attention.   

23. Gobble: A Personality-Driven Animated Explainer Video for a Meal Kit Service  

When showcasing your brand’s personality, this animated explainer video for the meal kit startup Gobble is a standout example of B2B marketing. Created by the talented team at XPLAI, this video goes above and beyond to make Gobble’s offering exciting and engaging. 

For anyone looking to develop a compelling B2B marketing video, Gobble's explainer video is a shining example of effectively conveying your brand’s personality and connecting with your audience.   

24. ConnectPay: Engaging and Professional Animated Explainer Video for Payroll Services 

This fantastic movie illustrates how to build an animated explainer video with characters without using a cartoonish approach. 

‍Key Features: 

• Professional Characters and Backgrounds: Designed to suit the serious topic of payroll and financial services, maintaining a professional appearance. 
• Engaging Animation: Transforms a typically dry topic into an engaging experience. 
• Upbeat Soundtrack and Voiceover: Enhances viewer retention by making the content lively and enjoyable.   

25. Kadence: Making Hybrid Work Seamless

Kadence’s charming style features faceless characters that appeal to a broad audience. They effectively demonstrate how hybrid working can be confusing and chaotic, but their tool makes it seamless and efficient. 

Key Features: 

• Appealing Visual Style: Faceless characters that resonate with a broad audience. Clear 
• Problem-Solution Narrative: Shows the challenges of hybrid work and how Kadence simplifies it. 
• Concise Messaging: In just 90 seconds, they illustrate how hybrid work can become more productive.   

26. Airbnb Curated Restaurants: A Storytelling Explainer Video About a New Feature  

Airbnb's animated startup explainer video is a masterclass in storytelling. This video perfectly combines visuals and animations, making it one of the best uses of animated videos we've ever seen. 

Key Features: 

• Harmonious Visuals and Animation: The visuals and animations complement each other seamlessly. 
• Engaging from Start to Finish: The video captures and retains viewer attention. 

This video is a prime example of creating engaging and effective animated explainer videos.   

27. EATRUSCAN: Transforming Biology Education with Animation  

Explaining biology through animation in an awe-inspiring and engaging way might seem challenging, but Eatruscan’s explainer video proves it’s possible. This video is among the best for startups, tackling complex subjects like cells, DNA, and proteins and transforming them into a captivating visual journey. 

Eatruscan’s innovative approach demonstrates the power of combining captivating visuals, clear messaging, and audience engagement for those seeking inspiration for startup explainer videos. This video is a shining example of communicating complex ideas effectively through animation.   

28. Beyonk: The Easy Way to Sell Tickets Online  

Beyonk’s animated explainer video is a standout example of effective visual communication. 

Key Features: 

• Bold Typography: Utilizes bold typography with smooth transitions for clarity and impact. 
• Monochromatic Color Scheme: Consistent use of a green color palette throughout the video. 
• UI Integration: Incorporates linear icons and snippets of the app’s user interface to highlight functionality.   

29. ARIANEE: Where Elegance Meets Engagement in This Top Startup Explainer Videos   

Arianee, a luxury goods authentication platform, sets a new standard with their elegant explainer video. Arianee’s video proves that the best explainer videos don’t just inform—they captivate. This masterpiece is a perfect blend of elegance and immersive storytelling.   

30. Comarch  

Miraculous Gardening, sponsored by Miracle-Gro, presents a vibrant startup explainer video packed with essential watering tips. From timing your watering to the best irrigation methods, the video's seven concise tips are brought to life through engaging 2D animation. The cheerful, acoustic soundtrack and bright color palette create an inviting atmosphere, making learning about plant care a delightful experience. 

The video’s effectiveness stems from its accessible approach. The focus on fundamental techniques, clearly illustrated with charming visuals, caters to gardeners of all skill levels. This explainer empowers viewers to nurture flourishing gardens by providing practical, easy-to-implement advice. The subtle call to action to visit miracle-gro.com integrates brand promotion without disrupting the video's educational focus.   

31. US Ecology 2D Startup Explainer Video   

The efficiency and clarity of this startup explainer video instantly grab our attention. The sleek design and vibrant colors create a modern aesthetic, while the concise narrative expertly addresses the pain points of conventional waste sorting. We all see the immediate impact of wasted time and resources, and US Ecology’s partnership with Smarter Sorting provides the perfect antidote. 

Integrating Smart Technology for Sustainable Waste Management

Scanning a UPC transforms the entire waste management process, making every step data-driven and more efficient. From retail stores to US Ecology trucks, the smooth integration of RetailSis and TruckSis is a testament to innovative technology working seamlessly. 

We love the final message: Better Data. Better Decisions. Better Planet. It's a concise statement that perfectly captures the positive impact of their technology on both business and the environment, something we have never wanted in our video.   

32. Printify Animated Business Startup   

The vibrant energy of this startup explainer video immediately grabs our attention. Printify cleverly uses a mix of 3D mockups and dynamic 2D graphics to showcase its new product lines. The bold colors and rapid transitions keep us engaged, while the clear messaging highlights the ease of customization and the profit potential. 

The video effortlessly communicates Printify's value proposition, emphasizing its role in fulfillment and delivery. We all appreciate the focus on user empowerment, allowing entrepreneurs to set their prices and retain profits. Joining the waitlist feels less like a chore and more like an opportunity.   

33. Rx EDGE Minimalist Explainer Video   

In today's fragmented media landscape, we all know reaching the right patients at the right time is critical. This startup explainer video for Rx EDGE showcases their innovative Solutions at the Shelf program, highlighting how they connect pharma brands with patients directly in 30,000 pharmacies nationwide. We love the relatable story of Dave, a patient who finds relief through an Rx EDGE brochure at his local drugstore. 

Leveraging Animated Storytelling to Highlight Pharma Marketing Success

The simple, colorful 2D animation and clear voiceover effectively explain the program’s impact, conveying that Rx EDGE helps patients manage their conditions and pharmaceutical brands achieve their marketing goals. The video seamlessly integrates isometric views and animated sequences to show the scale of Rx EDGE’s network. 

The impactful statistics further strengthen the value proposition, showcasing an average script lift of 12.5% and an average ROI of $8.12. The closing call to action encourages pharma brands to connect with Rx EDGE and start their success stories. This video demonstrates how simple, well-executed animation can deliver a powerful message and inspire action.   

34. Schneider Electric 2D Startup Explainer Video Example   

We're fascinated by how this startup explainer video for Schneider Electric unfolds, effortlessly demonstrating the transformative power of data within EcoStruxure. The sleek 2D animation, punctuated with smooth transitions, captivates from the outset, portraying complex information in an accessible, engaging manner. Every scene resonates, from QR code scans revealing vital project details to the seamless integration of IoT sensors and AI-driven analytics. 

We love the concise storytelling, neatly packaged in under two minutes, yet rich with compelling insights. The video highlights EcoStruxure's ability to optimize maintenance, enhance safety, and drive performance to new heights. The final call to action: What will you do with data? It leaves a lasting impression, inspiring viewers to explore the endless possibilities of Schneider Electric's innovative platform.   

35. WalkMe Tech Startup Animation  

The brilliance of this WalkMe startup explainer video lies in its ability to transform a complex issue into an easily digestible message. The opening pinky promise visually represents the inherent trust and hope we all place in technology while subtly acknowledging its potential to fall short. 

We appreciate how the video uses simple yet evocative metaphors, like the rocket ship symbolizing progress and the hand holding the globe, to convey the transformative power of digital adoption. This is a prime example of how 2D motion graphics can elevate a brand story. 

The video's use of color creates a distinct visual appeal that's both modern and sophisticated, and the upbeat electronic soundtrack perfectly complements the futuristic theme. WalkMe's message is clear: they’re not just offering software; they're offering a solution to unlock the full potential of technology, making it work for everyone.

Why Explainer Videos Work Best For Startup Brands

A startup explainer video can quickly introduce your company to prospective customers, explain how your product or service works, and highlight the benefits of your offering. By watching a short video, users can extract vital information to see if your idea is worth pursuing before they invest their time and money. 

Explain the Essence of Your Idea

A startup almost always means the novelty and uniqueness of an idea or a new approach to solving an old problem. Of course, this idea seems understandable to you – because you came up with it. But this does not mean everything will also be evident to your customers and investors. Explaining the essence with video can be a good solution for everyone.

Reach the Target Audience

Users love video content. The share of mobile video content consumed is growing at 100% every year. Currently, video is the easiest way to attract attention to your idea, company, product, or service.

Attract Investments

You will be surprised, but even serious investors would love to watch the video (after carefully reading your business plan). In this case, the video is neither a magic pill nor an unconditional guarantee, but it still increases your chances of being noticed. Moreover, extracting the core idea from a short and entertaining video is always easier than a long and tedious business plan. 

By the way, you are not limited to Kickstarter (or other crowdfunding platforms)—it is quite possible to reach investors with the video, even on social media, and then launch a retargeting campaign.

Show Your Benefits Visually

The phrase “instead of a thousand words” has already become hackneyed in video production, but this is still true. An explanatory video for a startup can show your benefits visually, concentrating on every aspect of your product or service. And since our brain is visual, it gives a better level of perception.

Increase Your Brand Recognition

Not all videos become viral, but high-quality video as an element of a marketing strategy constantly improves your recognition through: 

• Likes
• Downloads
• Sharing
• Comments

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• Explainer Video Examples

8 Best Tips For Creating Startup Explainer Videos

1. Crafting a Captivating Script

The script is the foundation of your startup explainer video. It sets the tone for the project and helps organize the storytelling process. Typically, the script should move from problem to solution, and in the case of an explanatory video, explain how your idea works, why it works, and what value it has. The best way to approach writing a video script is to create a list of the things you want to cover in your video and organize them into a logical structure. 

2. Keep It Short and Sweet

When it comes to the length of your startup explainer video, shorter is almost always better. Even if your product or service is technically complex, the task of an explainer video is to show the essence of the idea using simple words quickly. Aim for a length of about 60 to 90 seconds. This is the sweet spot for keeping viewers engaged and helping you say the most important things without boring your audience. 

3. Choose the Right Approach

There are many different styles of startup explainer videos, from 2D animations to live-action videos to whiteboard explainer videos. The first step in creating your video is deciding on the approach that will work best for your project. 

For example, you do not need 3D technologies if you can explain your idea in a whiteboard style. Choosing the correct format will help you create a more focused video that meets your goals. 

4. Focus on Benefits and Emotions

This is a purely marketing hook. Your explanatory video should explain your product’s features through the prism of its benefits for the client or investor. In other words, aim to help your audience visualize how they will use your product or service to solve a problem. 

The best way to do this is to tell a story about the characters and their challenges. Your startup can be the tale’s hero, but the explainer video should focus on how it will help the audience, not your business. 

5. Decide on a Perfect Length

On average, 60 to 90 seconds is enough to say the most important thing but not bore the viewer. We have described choosing the ideal video length that will match your business needs. 

6. Invest in a Quality Voice Over

No one likes listening to a bland or poorly produced voice-over. Poor voice-over can screw up the impression of even the most interesting video. Take your time to find the right voice for your target audience, and consider hiring a professional to help you get the best results. 

7. Get Help From a Pro

As you can see, only some things are so simple. Creating an explanatory video for a startup requires time, effort, and, most importantly, experience. If you want to create a high-quality video that meets your business needs, it pays to work with a professional video production company with experience making explainer videos. 

8. Work With Moonb 

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results, and make our clients happy! 

Choosing An Explainer Video Company

Choosing an explainer video company is an important decision. Before vetting different video creation agencies, get clear on what you want. 

• What message are you trying to convey through the video? 
• Who is your target audience? 
• What kind of style do you envision? 
• What is your budget and deadline? 

Answering these questions will give you a starting point and help you narrow your options.

Look for Experience and a Strong Portfolio

The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you. Experience alone isn’t enough. 

You should also look at the company’s portfolio to see the range and quality of their work. This will give you a better sense of their creativity and ability to diversify their styles to fit different industries. Remember, your industry’s nuances can significantly impact how your video content should be presented.

Read Client Reviews and Testimonials

Testimonials are powerful tools for assessing a company’s reliability and professionalism. They provide insights into the company’s work ethic, ability to meet deadlines, quality of customer service, and willingness to go the extra mile for its clients. Read reviews on independent platforms or ask the company for references if they aren’t readily available.

Customize Your Explainer Video

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively.

Look for Comprehensive Services

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.

Communication and Collaboration

Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life.

Value for Money

While it’s important not to compromise on quality, the price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices - they may not deliver the desired quality.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service.

Moonb is a video marketing agency offering unlimited video editing subscriptions. We serve and are looking to create and distribute engaging video content: 

• Healthcare organizations
• Professionals
• Medical practices 

We elevate the video production process with our unique product demo video service and flexible, subscription-based model. 

Moonb is a superior alternative to: 

• Traditional video agencies
• Freelancers
• In-house production teams

Our full-service production approach requires zero contracts and allows for seamless project management integration via: 

• Trello
• Slack
• MS Teams

We provide weekly strategy calls to keep everyone on the same page. Start a 3-day free trial today to take your healthcare video content to the next level with our product demo video service

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