19 Super Creative Stop Motion Animation Examples For Advertising

Creating an explainer video can feel like a daunting task. You want to clarify your message and boost engagement, but where do you start? If you're like most people, you should begin by researching how to make an explainer video. As you seek examples and ideas, you may quickly discover the captivating world of stop-motion animation. This unique style of video creation can help you achieve your goals for your project (not to mention it looks fabulous!). This article will explore super creative stop motion animation examples to inspire your next video project.

Moonb's explainer video production services can offer valuable insights to help you achieve your goals, such as seeking super creative stop-motion animation examples for advertising. Whether you want to use stop-motion animation in your next video or hire professionals to create a unique project, we can help. 

What is Stop Motion Animation?

Stop motion animation is a captivating technique that brings still objects to life by moving them in small increments between individually photographed frames. When these frames are played in a sequence, they create the illusion of movement. It’s a hands-on animation method used for over a century in:

• Films
• Commercials
• Creative projects

It allows creators to tell unique stories using real-world objects like clay figures, puppets, or household items. 

What is Stop Motion Animation? 

Stop motion animation is a form of frame-by-frame animation that involves taking a series of still photographs of objects, each slightly repositioned between shots, and then playing them back at a speed that creates the illusion of motion. It’s a tactile, highly interactive style of animation that invites creators to manipulate physical objects and scenes rather than relying solely on digital tools.

A Brief History of Stop Motion Animation

Stop motion animation has been around for over a century, evolving significantly. The technique began in the late 1800s, with The Humpty Dumpty Circus (1898) being one of the earliest known uses of stop motion. Filmmakers would move toy figures and animals frame by frame to mimic the actions of a circus performance.

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19 Super Creative Stop Motion Animation Examples For Advertising

1. Animated Videos by Moonb

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of senior motion designers, video editors, illustrators, and creative directors who use animations to explain software products better. Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way. 

2. Kellogg’s All Bran

A good example is the Kellog All Bran Flakes ad in which the Flakes are arranged into a character who runs in stop-motion frames from box to box. It shows how stop motion can highlight product features or sell a brand idea. In this case, the healthy nature of the cereal is highlighted as a feature.

3. Telstra

The Australian mobile network Telstra launched a series of stop-motion videos starring loveable Aussie wildlife characters. The ads are short and to the point and delivered comically. They show the country's range of biomes and simply state that these hard-to-reach regions, such as the tundra or outback, are “better with a better network.” Highlighting the product function and goals in an instant while getting a laugh.

4. Thatcher’s Cider

Thatcher's took the stop-motion approach back in 2020 with a seamless animation that kept its focus on the brand identity as a family-run company. The ad showed a miniature replica of Myrtyl Farm and the owner flying in to check the cider personally. The replica crafted was exact and involved a tonne of effort, but those efforts earned them 91% brand recognition.

5. Hasbro NBA All-Star Starting Lineup

This 2024 example is again short and sweet content with plastic figurines of your favorite stars brought to life. Each stylistically shooting hoops in front of a crowd. The fact that the crowd is a cutout and remains still keeps all your focus on the plastified player's action. It is an example of personification of a product that works well.

6. Childline “Nobody is Normal”

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Childline used stop-motion graphics to their advantage to drive an important message with this beautifully creative yet darkly aesthetic ad. The message is that we are all different things. We might feel like we have to hide, but no one is alone in feeling that way. The ad uses some great tropes. In it, the lead kid walks the school halls and attends class, clearly anxious; we then cut away to see the prom queen get crowned only before she receives it.

Her body bursts open, revealing her insecurities and imperfections in physical form. This prompts the boy to unzip his “body suit” and show off the horrors that lie beneath, and one by one, the rest of the students follow suit. The whole thing is perfectly soundtracked with “Creep” by Radiohead.

7. Kettle Chips

Although it's an oldie, this stop-motion advert for Kettle Chips is super-simple yet very effective marketing. The ad aims to drive home the simple and natural characteristics of the rustic chip. The chips appear from their packet in uniform rows and then magically rearrange their size and color to form images. We see how the product is made as they create a saucepan boiling tasty potatoes on a hob with flickering flames.

We see them form a tree with dangling jalapenos instead of fruit to drive home the natural ingredients and flavors. The ad finishes with the formation of a happy customer’s face.

8. Expedia “Let's Take A Trip”

This stunning stop-motion ad is shot from overhead. It opens on a couple in their home, one lounging on the sofa and the other at a desk. The couple moves the furniture aside and then places and arranges household furnishings and ornaments to create beautiful travel landscapes and scenarios. The motion jumps around delightfully. In the ad, we see the couple demonstrate a range of activities.

We see them hop in a convincing car, have a mountain hike, swim together, and are left with a relaxing hotel scene with room service. It is very cleverly shot and has excellent color scheme choices.

9. PES Orange Telecom

This final example is one of the oldest but arguably a great example. PES has been making stop motion for many years and has had a hand in various popular adverts such as Honda’s “Paper” and “The Power of Ridgeline,” but we have selected this beauty shot for Orange Telecom. Orange is a communication company, so they wanted to encourage people to share.

The ad shows a sock hopping around a house looking for his sock buddies who are camouflaging into their backgrounds or cleverly disguising themselves as other objects.

There is a comical narration above the game of sock-hide-and-seek, and the colors are vibrant and attention-grabbing.

10. Apple “Fuzzy Feelings”

Christmas adverts can make companies get competitive and pull out the stops. That is exactly what Apple did with their advert “Fuzzy Feelings,” which is beautifully executed from start to finish by Swedish animation director and filmmaker Anna Mantzaris.

The advert mixes actual footage and stop-motion where a frustrated employee manages a fuzzy little stop-motion world. Her view of the world changes as she sees her “grumpy” boss in a new light, and Apple uses the narrative to sell the idea of viewing the world through a different lens.

11. Adobe “Whatever Your Resolution”

It isn’t just Christmas either; Adobe cleverly used the double significance of the word resolution with a seasonal ad campaign. In the stop motion footage, a Christmas present travels through various device screens, each one bigger than the next, and within each screen, the present is filled with a different gift.

Each gift represents typical New Year's resolutions. We see a piggy bank and some coins portraying the resolution to save up, weights to represent getting in shape, sunscreen, and a passport for those who want to travel more.

12. Pringles’ Commercial

Known by fans for its cheeky identity and great potato chips, Pringles won the hearts of millions of customers, marketers, and artists by launching its stylish stop-motion animated commercial. The video, armed with high-quality visuals, the snack company offers an immersive view brought together by seamless transitions of potato chips swirling around its cans.

Quite evident from the video’s rich appeal, this is a breathtaking example of how the integration of fine motion graphics can create a WOW effect for the target audience. Not to forget, the 90-second commercial carries a piece of energetic music in the backdrop, paving the way for increased audience engagement.

13. Game Over by PES

PES has become synonymous with stop-motion animation videos because of their production and presentation quality brilliance. And by watching this Oscar-nominated short video from them, you’ll instantly be teleported to your childhood arcade days. A fine example of excellent:

• Planning
• Imagination
• Execution

This video houses a couple of games accompanied by millipedes, space invaders, asteroids, etc. 

14. UTOPIA by Guldies

Having amassed over 170 million views on YouTube alone, this video by the marquee stop motion video producer Alex, famously known as Guldies, is a treat to watch. Heart-warming object fluidity, crisp sculpturing, soft yet rich sound design, and the use of clay in the most satisfying manner ever – summarize the complete video. 

The video doesn’t necessarily carry a storyline like other stop motion videos but instead emphasizes how creatively, clay can be used and molded for better engagement.

15. LEGO Chocolate Cake YouTube Video by Tom Osteen

Tom transformed every ingredient for this chocolate cake into LEGO pieces that came together to create a complete cake in this excellent video, which has over 53 million views and over 23,000 comments.

16. Le Creuset TikTok Video by Bakersmann Cookies

Bakersmann Cookies made this TikTok stop-motion ad highlighting Le Creuset’s gorgeous cookware. It’s incredible how the baker made real-life representations of these lovely pots in the form of decadent cookies. The video has a 3.29% engagement rate, which is great, considering she has almost 2 million TikTok followers.

17. Shop Moica Cadeaux Instagram Video by Jeli Animations

Shop Moica is a Canadian-based bespoke gift box company highlighting Quebec products. They partnered with Jeli Animations to create a stop-motion ad showcasing some of their most popular boxes.

18. Target Serums and Treatments

Target created a stop motion ad to promote the serums and treatments they sell in their stores. It’s only six seconds long and creates awareness for their skincare product line.

19. VANS 50th Anniversary Video

What’s common between your birthday and reaching a significant milestone? Still scratching your head on this? Let us make it clear. Both are significant moments in your life and deserve to be celebrated wholeheartedly. VANS set out to do that with this stop-motion animation video celebrating their 50th anniversary. The video is made so you’ll feel delighted, as if you’re a part of VANS’s journey.

Benefits of Using Stop Motion Animation

In a world full of doom-scrollers and bored teenagers looking to kill an hour or two, a feed tailored to our algorithms can quickly become monotonous. Stop-motion has an undeniable quality with its quick, telltale, jerky motion; it stands out visually from the rest. For many, there is something nostalgic about it. 

The animation style was once incredibly popular before digital animation developed. It also has a homemade feel, which is wholesome. The eye-catching footage also tells a story pretty quickly, which can instantly suck someone into a narrative.

Product Personification: Stop Motion Animation Makes Inanimate Objects Come to Life

Stop motion is especially effective for product advertising. It allows the advertiser to animate inanimate objects, giving them a personality. The advert can tell a story without a person to center in the narrative. Making the product participate and giving it a personality makes it memorable.

Deeper Customer Engagement and Brand Boost

Stop motion is time-consuming and full of details. Ultimately, it is a labor of love; the final product can only be achieved by working the hours. The fact that a brand would go to such lengths shows its dedication and brings integrity and authenticity to its reputation. Customers will likely trust it confidently and expect a high commitment to its products and services.

Low-Cost Creativity

Advertising is highly competitive, and high-end video production is costly. If well-planned and executed, a stop motion advert needn’t cost much more than your time, and the possibilities for artistic license are endless. The techniques used give advertisers a simple (though time-consuming) way of creating captivating content with relatively few resources required. 

Redefining Video Production

Moonb is a video marketing agency offering unlimited video editing subscriptions to elevate your content. Key features include:

• Project Management Integration: Seamless collaboration through Trello, Slack, and MS Teams
• Weekly Strategy Calls: Regular check-ins to align with your goals
• Contract-Free, Full-Service Production: A flexible approach without long-term commitments

A Superior Video Solution

Moonb stands out as a superior alternative to traditional video agencies, freelancers, and in-house production teams, thanks to:

• A flexible, subscription-based model
• Expertise in creating compelling video content

We’re the ideal partner for companies aiming to enhance their marketing and educational efforts through powerful video content.

Start a 3-day free trial with our product demo video service to take your content to the next level.

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4 Best Ways Stop Motion Animation Is Used in Advertising

1. Shortform Content: The Perfect Match for Stop-Motion Animation

Stop-motion animation creates eye-catching short-form content for social media and other platforms. It’s one of the best ways to quickly grab viewers' attention and entice them to keep watching. This is especially true for advertising. Stop-motion is an ideal medium for micro-advertising because it is visually demanding and capable of conveying a message in moments with the proper execution. 

It works extremely well for short-form content. Which is great, given the time factor! It is excellent for attention-grabbing social media campaigns and whimsical YouTube shorts to attract viewers to long-form content. It is perfect for short promotions such as:

• Sponsorships
• Product launches
• Limited editions
• Revamps
• Visually demonstrating product transformations in front of the viewer's eyes. 

2. Product Feature Highlighting: Shine a Light on What Matters with Stop-Motion Animation

Stop motion animation also eclipses other mediums in highlighting specific features because individual components can be animated, drawing attention to where it is needed. Stop-motion is a cut above the rest for those looking to sell a product based on its features. It provides a rapid demonstration without needing a person to use the product in any footage physically.  

3. Narrative Brand Storytelling: Craft Unique Stories with Stop-Motion Animation  

When it comes to brand storytelling, the creativity that can be unleashed with stop-motion is untouchable. Advertisers can narrate a product's journey from its initial idea and background to show its development and creation while highlighting it from a specific perspective. If the brand wants to be ethically focused, you can concentrate on its ethos and morality, the emotional side of the journey, and the ideas behind the product. If quality is key, you can instead hone in on the craftsmanship.  

4. Explainers and Breakdowns: Use Stop-Motion Animation to Simplify Complex Topics

Since stop-motion can deliver details quickly, it is also a great tool for animated explainers and other educational or informative content. Advertisers can easily break down complex concepts visually in an accessible and entertaining way. 

Choosing An Explainer Video Company

Before you start vetting different video creation agencies, it's essential to have a clear idea of what you want to achieve:

• What message are you trying to convey through the video?
• Who is your target audience?
• What kind of style do you envision?
• What is your budget and deadline?

Answering these questions will give you a starting point and help you narrow your options. 

Experience and Portfolio: The Key to Quality

A video company's experience determines its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills and fine-tuned its processes, ensuring a smoother experience for you. 

Nevertheless, experience alone isn't enough. You should also examine the company's portfolio to see the range and quality of its work. This will give you a better sense of its creativity and ability to diversify its styles to fit different industries. Remember, your industry's nuances can significantly impact how your video content should be presented.

Client Reviews and Testimonials: What Do Other People Say?

Testimonials are powerful tools for assessing a company's reliability and professionalism. They provide insights into the company's work ethic, ability to meet deadlines, customer service quality, and willingness to go the extra mile for clients. Read reviews on independent platforms or ask the company for references if they aren't readily available. 

Customization and Personalization: Get What You Need

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of your brand effectively. 

Comprehensive Services: Will They Meet Your Future Needs? 

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change. 

Communication and Collaboration: Your Team Matters 

Throughout the video creation process, clear communication is key. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life. 

Value for Money: Make Sure You Get a Return on Your Investment 

While it's important not to compromise on quality, price should also be considered. The most expensive company could be better, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices—they may not deliver the quality you want.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Stop motion animation creates the illusion of movement by physically manipulating objects and photographing them one frame at a time. The process involves taking a picture of an object in one position, moving it slightly, and taking another picture. When the images are played rapidly, the object appears to move independently. 

The technique has been used for over a century and has a rich history in film and television. Stop motion animation lends a unique and often surreal quality to visual media that audiences find fascinating. It’s also an incredibly versatile medium that can be applied to nearly any subject matter, making it an excellent choice for marketing and educational content. 

Why Choose Stop Motion Animation?

Stop motion animation is especially good at capturing complex processes and abstract concepts. In many cases, the technique simplifies the story or visual the audience needs to understand. For instance, a stop motion animation can depict a merger between two companies while illustrating their cultures and operations. 

The result is an entertaining, engaging explainer video that communicates essential information while keeping viewers hooked. Audiences love the artistic quality of stop motion animations, which appeal to people of all ages. Using stop motion animations in your marketing can help you reach and engage a broader demographic. 

What Can You Use Stop Motion Animation For?

You can use stop motion animations for just about anything. They’re handy for illustrating niche products and complex processes. Instead of boring your audience with long paragraphs of text, create a stop motion animation that explains how your product works or tells a story about its benefits. 

You can also use the technique to create engaging visual content for internal communications, training, and onboarding. There’s no limit to what you can do with stop motion animations, so let your imagination run wild. 

How to Create a Stop Motion Animation

Creating a stop motion animation can be broken down into five simple steps:

Write a Script

Like any other video, a solid script will benefit your stop-motion animation. Start by outlining your animation to establish the key points you want to cover. Then, write a script that includes:

• Any dialogue
• Narration
• On-screen text 

2. Create a Storyboard

Next, create a storyboard to visualize how your stop motion animation will unfold. This will help you plan the different scenes, transitions, and shots. 

3. Gather Your Materials

Depending on your animation, you may need to gather props, characters, backgrounds, and other materials to create your video. 

4. Shoot Your Animation

Set up your camera on a tripod to ensure steady shots. If you can, take your pictures with a remote or timer to eliminate any camera shake. Then, capture your animation one frame at a time. 

5. Edit Your Animation

Once you’ve captured your animation, import the images into video editing software to compile and smooth out the footage.

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