Top 34 Video Marketing Companies Worth Considering For Your Project

Video content creation is like throwing a big party. There’s the planning, the execution, and the hope that everyone enjoys themselves. If you miss a step, you might be in an awkward situation. Video marketing companies help brands throw amazing parties for their audiences. They help plan, create, and promote video content that engages viewers and keeps them returning for more. You’re in the right place if you want to learn more about these companies and how they can help your next project. This article will introduce you to some top video marketing firms and what they can offer your business.

Moonb's video marketing agency can help you achieve your goals for working with a video marketing company. Whether you want to learn more about these firms’ services or are ready to find a team to help with your next project, we have you covered.

Traditional Video Marketing Agency vs Creative-as-a-Service

When it comes time to create video content for your business, you’ve got two main options: the traditional video marketing company or agency or a newer model called Creative-as-a-Service (CaaS). Both offer different advantages depending on your needs but vary significantly in: 

• Approach
• Flexibility
• Cost

Traditional video marketing agencies handle the entire process from start to finish, covering everything from:

• Concept development
• Shooting
• Editing to final production. 

While that sounds great, these agencies tend to be expensive. This is a big deal since 93% of marketers say the only thing preventing them from increasing video usage is money. 

Traditional video marketing agencies and companies bring in big teams, have a lot of overhead, and require longer delivery timelines. This makes them ideal if you have a complex project like a high-budget commercial or a large-scale corporate video, but not so great if you need something quickly or on a smaller budget. Plus, the process can be slow. Agencies go through several stages of approval, meaning your video could take weeks or even months to complete.  

Creative-as-a-Service (CaaS): A Flexible, Fast, and Cost-Effective Alternative to Traditional Agencies

Creative-as-a-Service (CaaS) offers a more flexible approach. You can pick and choose which parts of the process you need help with—whether it's just:

• Editing
• Script development
• The entire package

CaaS operates on predictable monthly costs, which can be a relief if you’re watching your budget. And unlike traditional agencies, they’re all about speed. By streamlining their processes, CaaS companies can deliver videos up to 70% faster, which is perfect if you need content produced quickly to keep up with marketing trends. 

Another big win for CaaS is cost-effectiveness. There’s less waste since you only pay for the specific services you need. This makes it an appealing option for small businesses or startups that need high-quality videos but don’t have the budget to hire a full-service agency. It’s a scalable solution, too, meaning you can start small and add more services as your business grows.  

Choosing Between Traditional Agencies and CaaS - Which Model Fits Your Business Needs?

When deciding between a traditional agency and CaaS, it comes down to your needs. If you’re managing a large, intricate project and want a team that handles everything, a traditional agency might be the better route. But if you’re looking for a quicker, more cost-efficient option that still delivers excellent results, CaaS can offer the flexibility and speed to keep your content fresh and on point.

Related Reading

• Video Marketing Trends
• Digital Video Marketing
• Types of Marketing Videos
• Brand Video Examples
• Types of Video Advertising
• Types of Video Content
• Video Marketing Production
• Brand Awareness Videos

Top 34 Video Marketing Companies Worth Considering For Your Project

1. Moonb

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

2. Vidico

Best for: 

Brand story or commercial video production. 

Services offered: 

• Studio and on-location filming 
• Commercial talent and live-action videos
• Brand story videos 
• Animation Motion graphics
• Concepting and scripting 
• Explainer and how-to videos 

Based in Australia, Vidico works with clients worldwide on live-action commercial production for traditional or streaming TV services. Companies need a brand story video for their website to communicate what they do quickly. Vidico also provides animation or motion graphic design to serve clients in industries ranging from e-commerce to electronics to software walkthroughs. 

Vidico is the most “traditional agency-like” company on this list since it handles your entire project from ideation to post-production. Unlike regular agencies, it only offers video services, making it a true specialist. For an utterly outsourced experience and specific, larger-budget video marketing projects like commercials, Vidico should be on your list if you want to create something TV-quality. 

Pricing:

Custom per project.

3. Yum Yum Videos

Best for: 

Total production of explainer or Kickstarter videos. 

Services offered: 

• Animation 
• Live-action commercial filming 
• End-to-end production 
• Concepting and scripting 
• Tutorials and walkthroughs 

Product features: 

Social media videos 

Offering a mix of custom animation and live-action filming, Yum Yum creates on-brand explainer videos to attract Kickstarter backers and investors or communicate what you do to customers. They also offer other video styles, including: 

• Tutorials
• Social media content
• Whiteboard animation

Yum Yum handles everything from concept to post-production, which is good if you don’t know exactly what you want in a video project or are looking to bounce ideas off an experienced team. 

Pricing: 

Custom per project

4. Awakened Films

Best for: 

Viral videos 

Awakened Films is a video production and marketing company specializing in making cinema-quality videos. Its services include:

• Corporate video production
• Full-service studio location
• Commercial video production
• Live events
• Viral videos
• Non-profit
• Educational videos 

The agency has a six-step approach to every project: 

• Listening
• Proposing
• Preparing
• Producing
• Editing
• Delivering

Awakened Films delivers video in all resolutions and formats, depending on the client's broadcast channels, such as:

• 4K
• 6K
• 8K
• Horizontal
• Vertical

5. Video Supply

Best for: 

YouTube videos 

Video Supply is a video marketing agency that offers video production services for online brands, helping them generate more leads and sales. So far, the agency has produced over 7,000 videos, helped its clients reach 50+ million views, and accumulated over $100 million in sales. 

Video Supply lets you customize videos by:

• Project type
• Social media channel
• Industry
• Filming location

Its services include: 

• YouTube marketing
• Video studio design
• Video strategy
• Script
• Production
• Editing
• User-generated content
• Short-form videos
• Product bundles
• Online courses
• Brand videos
• Animation

6. Superside

Best for: 

Social media videos 

Superside is a video marketing agency based on a creative subscription service that allows brands to launch AI-powered video campaigns. Its portfolio has over 450 satisfied clients, including leading brands. 

The agency offers full-scale video production services, including:

• Strategy
• Conception
• Production
• Post-production services

Superside’s video expertise encompasses: 

• Brand marketing
• Product
• UGC-style
• Social media
• Ad services
• Customer testimonials

7. Hurricane

Best for: 

Global causes 

Hurricane is a video marketing agency that helps connect brands with their audiences through: 

• Strategic
• Creative
• Compelling video production and activation 

The company has 16 years of experience in all things video, including:

• Marketing
• Filming
• 2D animation
• 3D animation
• Editing
• Motion graphics
• Personalization

Hurricane offers various services, including:

• 360-degree video
• 3D motion graphics and animation
• Corporate video production
• Explainer videos
• Live events
• Live streaming video production
• Social media video marketing
• TV and DRTV production
• Viral videos
• Time-lapse videos

8. Umault

Best for: 

Video ads 

Umault is a boutique video marketing agency that delivers video campaigns for B2B companies. The agency takes a bold and creative approach to video ads that leave a lasting impact on the audience. 

Umault’s proprietary 7-step video creation process spans from industry and competition analysis to production. It has 14 years of experience and in-depth expertise in:

• Concept development
• Scripting
• Campaign management

9. NoGood

Best for: 

Product videos 

NoGood is a video marketing company that helps startups, scaleups, and Fortune 500 brands grow through successful video campaigns. The agency helped 65% of its clients double their revenue in the first six months of collaboration. 

This video marketing agency offers: 

• Strategy and audit
• Creative brief
• Pre-production planning
• Production
• Postproduction
• Video editing
• Animation
• Video ads
• On-location shoots
• Video production
• Studio production
• Testimonials
• YouTube andTikTok videos
• GIFs
• Visual storytelling

10. Pulse Pixel

Best for: 

Explainer videos 

Pulse Pixel is an animation and video marketing company that delivers video campaigns to tech and software-as-a-service companies. 

The agency's portfolio includes: 

• Over 100 explainer videos
• Software demos
• Training videos
• SaaS videos

Pulse Pixel follows a six-step delivery process that includes:

• Kick-off meeting
• Script
• Storyboard
• Voiceover
• Animation and music
• Video launch phases

The company offers tailored explainer videos, including:

• Animated videos
• Google AdWords videos
• LinkedIn Advertising videos
• JV Agency program

11. Blue Carrot

Best for: 

Promo videos 

Blue Carrot is a media production and video marketing agency specializing in creating e-learning courses and animated videos. It helps its clients educate and grow their audience. 

The agency offers animated marketing videos in the form of: 

• Explainer videos
• Corporate videos
• Marketing cartoons
• Promo videos

It makes the videos using several techniques, including:

• 2D animation
• 3D animation
• Whiteboard animation
• Cut-out animation
• Traditional animation

Since its founding, Blue Carrot has served over 300 global customers with projects of various sizes, from a 60-second explainer video to 220 e-learning lessons with 1,500+ hours of video footage and 2,000 interactive slides.

12. Epipheo

Services Offered: 

• 3D Explainers
• Brand Videos
• Education Videos
• Internal Video
• Live Action
• Social Video Ads

Retainer Epipheo’s name is a clever fusion of “Epiphany” and “Video,” encapsulating its core philosophy. The studio specializes in creating animated explainer videos designed to ignite epiphanies in its audience. 

The idea is simple yet profound: When people suddenly grasp and understand something, they experience an epiphany. Epipheo harnesses the power of animated videos to make complex concepts clear and easily digestible.

13. Kimp

Services Offered: 

• Kimp Graphics
• Kimp Video Creation
• Kimp for Canva 

Kimp offers various design solutions that cater to a wide range of creative needs. Clients benefit from a dedicated design team that operates efficiently, providing unlimited design requests and revisions. With Kimp, projects are handled in the order of priority, ensuring timely delivery. With over 100 design categories and access to premium stock assets, Kimp offers versatility and quality in its marketing video services.

14. Antimatter

Services Offered: 

• Animation
• Video Editing
• Video Marketing
• Social Media Content Creation
• Marketing Mix
• Social Media Content Strategy 

At Antimatter, animation and motion design serve as the vessels through which stories, ideas, and emotions are brought to life. This dynamic studio, comprised of a carefully selected team of talents, is dedicated to producing high-end animations and compelling narratives. 

Their mission is clear: 

• To elucidate ideas
• Evoke emotions
• Spark interest
• Captivate audiences using social media posts

15. Shuttlerock

Services Offered: 

• Video Ads
• Static Web Ads
• Motion Design AR Filters for TikTok, Snapchat, Meta, etc. 

Shuttlerock excels in repurposing static product images into engaging advertisements. Their services cater particularly well to new and emerging e-commerce brands seeking rapid social media video ad development. Shuttlerock specializes in transforming your product photos into creative, short videos ideally suited for organic or paid social media campaigns and e-commerce websites. 

Shuttlerock focuses exclusively on editing services, requiring you to provide the following: 

• The strategy
• Brand assets
• Video/photo footage ready for post-production

16. Giant Ant

Services Offered: 

• Animation
• Video Ads
• TV Commercials 

Giant Ant is a distinguished video marketing company with a remarkable journey that began in 2007. This self-proclaimed design shop and animation house has earned its place in the industry as a creative studio driven by a diverse and close-knit team from various corners of the globe. Their extensive portfolio of videos is a testament to the effort and creativity that fuels their work, solidifying their position as one of the foremost video advertising companies in the market.

17. UnicornGO

Best for: 

• Small businesses and entrepreneurs
• Video editing, including:some text
  • YouTube videos
  • Interview editing
  • Tutorials 
• Content writing and editing 
• Web content Social media posts 
• Web and print graphics 

UnicornGO is an editing-only Creative-as-a-Service provider, meaning they don’t coordinate or provide complete video production services, like on-location shoots, strategic direction, or project management. But if you film content in-house and are on a tight budget, UnicornGO may be a good fit for you. 

Their monthly subscription plans are ideal for small companies without an established video marketing budget. 

• Outsource YouTube video editing
• Experiment with social media ads
• Create more social media and blog content

There are some trade-offs: 

On their lowest subscription plan, you can only have one active project at a time, and video editing projects typically take two to three days or more to complete. Larger companies will want to look elsewhere for more capacity, though this schedule would still work well for solo creators or small businesses.

18. 90 Seconds

Best for: 

Single projects or infrequent video marketing needs. 

Services offered:

• Event video coverage 
• Brand/company stories 
• On-location video shooting 
• Video editing and post-production 
• Video ads
• Live streaming
• Live event production 

If you have a specific, large-scale video project in mind already, 90 Seconds is worth a look. Their website is set up like a contractor marketplace: Enter the type of video you’re looking for the location you need it shot, then choose from a variety of vetted 90 Seconds contractors. If you don’t already have a network of preferred contractors to tap when you need a video project, you may feel more comfortable choosing a pre-qualified 90-Seconds contractor. 

The downside of using 90 Seconds and similar agencies is that video is productized into pre-defined, inflexible packages. If you need to outsource the entire video project, this makes sense. But if you have the capacity for some work in-house, your budget may be better used than a productized approach. 

90 Seconds offers custom project quotes, which is best for one-off or infrequent needs. If you have ongoing, monthly video marketing needs, check out one of the Creative-as-a-Service agencies above instead.

19. Quickframe

Best for: 

Building out a big campaign. 

Services offered: 

• On-location video shooting 
• Video editing 
• Contractor matching 
• Project management 

Quickframe is another marketplace-style video agency where pre-approved independent contractors bid on your projects. This allows you to select the right fit and quickly build out content from a diverse global talent pool. They also offer subscription plans for ongoing needs but only video services. 

You need to prepare clear ideas, concepts, and scripts beforehand, as Quickframe doesn't provide these services. Well-written creative briefs are essential for getting your desired video when working with remote contractors. If you know what you need and can manage a range of contractors, Quickframe can help connect you to the right fit for your campaign. Though for ongoing video marketing, we recommend a dedicated team.

20. Video Supply

Best for: 

A YouTube channel on autopilot. 

Services offered: 

• YouTube marketing, including:some text
  • Editing
  • Publishing
  • SEO Online course videos 
• Video scripting and strategy 
• Video production 
• Video editing 
• Product/e-commerce videos 
• Social media ads 
• Custom projects 

Video Supply offers video project packages as well as custom production work. Their packages, like YouTube marketing, help outsource ongoing, specific parts of your video marketing. For example, if you’ve already got a good groove for filming your YouTube content, you can expand your capacity by outsourcing the editing and publishing to Video Supply. 

These predefined packages work well for routine work, though Creative-as-a-Service providers (like Superside) are more flexible, as you can access their full range of services within your subscription. It’s easier to pivot if your needs or goals change and maximize your budget toward the tasks you need. If you want to run a YouTube channel as hands-off as possible, Video Supply could be an excellent option.

21. Vidsy

Best for: 

Social media video ads creation. 

Services offered: 

• Original video ad creation 
• Streamlined influencer marketing management 
• Social media content 

Like Quickframe and other creator marketplaces, Vidsy connects content creators worldwide with brands who need product-focused social media videos. Vidsy is unique in that for each creative brief you submit. You get multiple creators working on your project and a more comprehensive range of content options. Instead of you choosing the creator, like with Quickframe, Vidsy handles this for you and ensures you get multiple options for every campaign. This is helpful for new product launches, for example, to quickly build out plenty of social media ads. 

Importantly, Vidsy’s creators focus on social media content creation, so the videos you get are optimized for Instagram Reels, TikTok, and more, and they are complete with app-specific editing features, caption styles, etc. A platform-optimized video is vital for long-term success, compared to trying to make the exact video fit:

• Multiple audiences
• Formats
• “Vibes” across all the platforms. (It’s all about the vibes, honestly.)

22. Brafton

Brafton is a full-service video marketing agency that plans:

• Campaigns
• Creates educational and promotional videos
• Distributes them on social media, YouTube, and other channels. 

The agency specializes in:

• Animation services
• Explainer videos
• Whiteboard video production
• On-location shoots
• Testimonials
• Editing
• Studio productions
• Event coverage

Brafton offers supplemental services such as video search engine optimization (SEO), social media management, and digital marketing strategy to unlock the full potential of each video campaign. The company's work has been recognized through numerous awards, including the AVA 2022 Digital Awards Gold Winner.

23. VeracityColab

VeracityColab creates high-quality: 

• Marketing video
• Social media videos
• Training videos
• Animation, etc. 

When creating videos, they focus on two elements: 

• Key persona
• Key audience. 

The creative team builds upon this framework to deliver compelling videos for their clients. The agency serves businesses in consumer products, business services, and healthcare. 

Key Services: 

• Product
• Explainer Video
• Branded Videos
• Ads

24. The DVI Group

Founded in 1999, The DVI Group has sustained excellence and transformed itself into an award-winning video creative agency. The agency specializes in several forms of video production, including:

• Business
• Corporate video
• Web videos
• Educational videos

Along with their versatile areas of expertise, The DVI Group has a diverse client list that includes brands like:

• Mercedes-Benz
• Home Depot
• Revlon
• AT&T

Key Services: 

• Marketing videos
• Educational videos
• HR videos
• Communications videos

25. Demo Duck

Demo Duck believes video marketing is an ongoing effort, so they use strategic and structured methods to produce humanized videos that: 

• Educate customers
• Empower brands
• Market products. 

With a proven track record of working with well-known companies, Demo Duck’s success speaks for itself, such as:

• Netflix
• Geico
• Blue Shield

Key Services: 

• Explainer Video
• Educational Video
• Testimonial
• Commercial
• Branded Video

26. Ydraw

Ydraw specializes in creating animated videos and strategic video marketing campaigns to help brands share their message and stories. The creative team produces high-quality 2D animation videos, from Disney-style animations to YouTube video ads. Their clientele list ranges from small businesses to household names like:

• Google
• Amazon
• Disney

27. Indigo Productions

Indigo Productions is a full-scale video production company with a dedicated team of experienced: 

• Writers
• Directors
• Cinematographers.

The agency has produced original videos for many channels, such as: 

• Corporate video
• Entertainment video
• Social media videos 

A few of the many clients Indigo has worked with are: 

• Rolling Stone
• Chase
• M.T.V. 

Key Services:

• Commercials
• Corporate Video
• Event Video Coverage

28. Sparkhouse

This agency understands the art of filmmaking and leverages this expertise to create high-quality videos for various brands. From scripting and storyboarding to post-production, Sparkhouse collaborates closely with clients to ensure the successful execution and delivery of high-quality videos. 

The agency’s video services include: 

• Online videos
• Social media videos
• In-app videos

Key Services: 

• Product Videos
• Brand Videos
• Animation Videos
• Social Media Videos

29. Citizen Group

As a full-service advertising/communication agency, Citizen Group creates purpose-driven video ads to tell compelling stories. It is also a content hub that produces compelling video marketing and digital content. Citizen Group steers organizations away from outdated corporate image campaigns and helps them build transparency and trust with their consumers.

30. Think Mojo

Services Offered: 

Product & Marketing Videos 

At Think Mojo, the mission is clear: To create videos that do more than showcase products: 

• They sell them
• Onboard customers
• Boost brand growth
• Make a lasting impression. 

Their commitment to this goal is unwavering, and they consistently deliver content that informs and inspires. Their Creative-as-a-service animated video agency offers more than just visual content; they are powerful tools that drive action and engagement.

31. Oddfellows

Services Offered: 

• 2D and 3D Animation
• Marketing videos 

This design and animation-focused video agency, based in San Francisco and Portland, stands as a testament to the art of crafting visually captivating narratives. Established in 2013, their passion lies in taking on projects that are not only expansive in scope but also infused with a sense of playfulness. 

Their commitment to producing top-notch, highly detailed content is evident in every frame, capturing and engaging viewers from the very start. This video marketing agency thrives on challenges and is driven by a deep understanding of the profound impact emotions can have in crafting unforgettable brand experiences.

32. Le Cube

An award-winning video marketing agency with offices in: 

• Madrid
• Sao Paulo
• Buenos Aires

Le Cube specializes in:

• Animation
• Character design
• Illustration

Its skilled crew of creatives worldwide consistently produces impeccable work that meets the highest industry quality standards. Its content draws inspiration, giving its video marketing services a unique flair from: 

• Urban culture
• Photography
• Film
• Architecture 

33. Dinos & Teacups

This video agency is actually comprised of a single, very talented person, but don’t let that fool you: You need only look at their amazing work to see the caliber of content they are capable of producing. 

Their projects revolve around socially and environmentally conscious topics, and they develop meaningful and visually striking: 

• Illustrations
• Gifs
• Animations

34. Clim Studio

A highly flexible and technically savvy video marketing agency that employs an adaptive and fluid structure that changes to fit every project. Operating as a worldwide freelance network collaborating under a single directing voice. The company enjoys exploring expression through different visual languages and builds teams to fit each project individually rather than providing the same approach to all its clients.

Top 6 Factors To Consider When Evaluating A Video Marketing Company

1. Portfolio Work & Demo Reel

Assess the company's portfolio to see if its style aligns with what you envision for your project. While checking out their demo reel is helpful, don’t let it be your deciding factor. A demo reel showcases a company’s best work through a collection of snippets from different videos. It doesn’t tell the whole story.  

2. Testimonials from Clients 

Take time to read individual testimonials about the company. Reviews from previous clients are more credible. Focus on comments about the following:

• Products they delivered
• The customer service
• How easy they are to work with
• Whether the product met the client’s expectations
• The timeliness of the product delivery
• Whether the video product boosted the clients’ marketing efforts
• Whether they would recommend the company to others 

3. The Right Staff on the Film Set

The right staff on a film set is crucial because they can make or break the final product. “Right staff” means people with the required skills and experience to work on the project. Everyone on the set should work toward the same goal and clearly understand their roles to avoid confusion.  

4. Think About Your Niche Industry

Understanding your niche industry is essential in finding the right video team. For example, if you want to showcase the latest product for a restaurant, look for a company that has launched a similar video for past clients. They will have relevant experience and insight on how to shoot the video based on their previous projects.  

5. Location

Many video productions, except for animations, will require on-site shoots at your business or at an off-site location where you must film a B-roll of your service and business in action. For example, if your business is in Baltimore, you should select a company within the DMV (D.C., Maryland, Virginia) area to avoid a logistical nightmare and crew travel costs. 

Another benefit of hiring professionals is that they should have an in-house production studio where they can control noise and lighting. Studios are ideal for interviews and product shoots where the production team will have lots of equipment.    

6. Clear Workflow Process

There is more to video production than meets the eye. The magic, as well as the devil, is in the details. Reliable video companies generally have a systematic production process workflow – from:

• The concept and design of the shoot to production
• Post-production
• Delivery

Each stage is crucial to the project’s outcome. See the team’s creative process and how the team works to meet your objectives.   

Moonb: Unlimited Video Editing and Strategy with Seamless Project Integration

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

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• Video Marketing ROI
• Hire Production Company
• Video Production Trends

How To Measure Video Marketing ROI

Set Clear Goals & KPIs: The Foundation of Measuring Video Marketing ROI 

Before jumping into metrics, determine the objective of your video marketing campaign. Are you aiming to: 

• Drive traffic
• Generate leads
• Boost conversions
• Increase brand awareness

These goals will inform the key performance indicators (KPIs) you track. For instance, an ecommerce brand might focus on video-related conversions, while a B2B company could track lead generation and sales opportunities. 

Google Analytics for Website Insights, The Unpacking the Data 

Google Analytics is an essential tool for measuring the effectiveness of videos embedded on your website. It provides:

• Traffic data
• Engagement rates
• How users interact with video content. 

For instance, you can analyze metrics like: 

• Time spent on pages with videos 
• Bounce rates after watching a video 
• Conversion rates from visitors who viewed video content 

Google Tag Manager for Event Tracking and Getting Granular 

Use Google Tag Manager to track specific video interactions, such as: 

• Plays
• Pauses
• How much video was watched 

These insights help measure how engaging the video is and where viewers may lose interest. You can tag and track video-related actions, giving you granular insights into user behavior. For 63% of video marketers, measuring the ROI of their video content involves tracking the number of video views. 

YouTube & Platform-Specific Metrics - Looking Beyond the Basics 

If your videos are on YouTube, tools like VidIQ are excellent for analyzing platform data, such as: 

• Video views
• Subscriber growth
• Watch time
• Engagement some text
  • Likes
  • Comments
  • Shares 

Other platforms, like Vimeo or Wistia, allow you to access similar analytics directly through their built-in tools. 

Link Video Plays to Conversions, For Ecommerce Brands, It's Crucial 

For ecommerce brands, linking video plays to specific conversions is crucial. By setting up goals in Google Analytics or your ecommerce platform, you can track which videos directly influence purchases or other desired actions, such as form submissions or newsletter sign-ups. If your video is part of a PPC (Pay-Per-Click) campaign, use UTM parameters to trace conversions to the video ad. 

Lead Attribution for B2B: Assigning Value to Video Leads 

In B2B video marketing, assigning value to leads generated by video content is key. Tools like HubSpot or Salesforce can help you track how video nurtures leads through the sales funnel, including tracking new opportunities or deals back to a specific video. 

Retention Rate & Engagement - Are People Staying to Watch Your Video? 

Understanding how long viewers watch your videos and when they drop off is a vital engagement metric. A high retention rate indicates strong viewer interest, while drop-off points can show areas for improvement. Use platforms like YouTube or Wistia to access this data quickly. 

Social Shares & Amplification: What Are People Saying About Your Video? 

If you're using video on social media, engagement metrics such as likes, shares, comments, and views can provide valuable insight into the effectiveness of your content. Tools like Sprout Social or Buffer offer detailed analytics to measure how far your video content spreads and how people interact with it. 

Cost vs. Revenue Generated: The Bottom Line of Video Marketing ROI 

Calculate ROI by comparing the cost of producing and distributing the video against the revenue it generates. This is particularly easy to track in ecommerce when videos lead directly to purchases. For B2B, you may assess the value of leads and closed deals from video engagement.

By combining these methods you can get a complete view of how well your video marketing is performing and its direct impact on your bottom line with:

• Precise goal setting
• Tracking video-related events
• Analyzing platform metrics

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• How to Choose a Video Production Company

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Video marketing is an effective way to engage and convert prospects. Businesses that use video see 66% more qualified leads annually than those that do not.  Unsurprisingly, 86% of companies use video as a marketing tool, and 93% of those that use video say it’s an effective strategy. But video content isn’t easy to create. Planning, producing, and promoting video content takes a lot of time. The good news is that you can get help with this process. 

Why Moonb's Subscription-Based Video Editing is the Future of Marketing

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

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