Video content creation is like throwing a big party. There’s the planning, the execution, and the hope that everyone enjoys themselves. If you miss a step, you might be in an awkward situation. Video marketing companies help brands throw amazing parties for their audiences. They help plan, create, and promote video content that engages viewers and keeps them returning for more. You’re in the right place if you want to learn more about these companies and how they can help your next project. This article will introduce you to some top video marketing firms and what they can offer your business.
Moonb's video marketing agency can help you achieve your goals for working with a video marketing company. Whether you want to learn more about these firms’ services or are ready to find a team to help with your next project, we have you covered.
When it comes time to create video content for your business, you’ve got two main options: the traditional video marketing company or agency or a newer model called Creative-as-a-Service (CaaS). Both offer different advantages depending on your needs but vary significantly in:
Traditional video marketing agencies handle the entire process from start to finish, covering everything from:
While that sounds great, these agencies tend to be expensive. This is a big deal since 93% of marketers say the only thing preventing them from increasing video usage is money.
Traditional video marketing agencies and companies bring in big teams, have a lot of overhead, and require longer delivery timelines. This makes them ideal if you have a complex project like a high-budget commercial or a large-scale corporate video, but not so great if you need something quickly or on a smaller budget. Plus, the process can be slow. Agencies go through several stages of approval, meaning your video could take weeks or even months to complete.
Creative-as-a-Service (CaaS) offers a more flexible approach. You can pick and choose which parts of the process you need help with—whether it's just:
CaaS operates on predictable monthly costs, which can be a relief if you’re watching your budget. And unlike traditional agencies, they’re all about speed. By streamlining their processes, CaaS companies can deliver videos up to 70% faster, which is perfect if you need content produced quickly to keep up with marketing trends.
Another big win for CaaS is cost-effectiveness. There’s less waste since you only pay for the specific services you need. This makes it an appealing option for small businesses or startups that need high-quality videos but don’t have the budget to hire a full-service agency. It’s a scalable solution, too, meaning you can start small and add more services as your business grows.
When deciding between a traditional agency and CaaS, it comes down to your needs. If you’re managing a large, intricate project and want a team that handles everything, a traditional agency might be the better route. But if you’re looking for a quicker, more cost-efficient option that still delivers excellent results, CaaS can offer the flexibility and speed to keep your content fresh and on point.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.
Best for:
Brand story or commercial video production.
Services offered:
Based in Australia, Vidico works with clients worldwide on live-action commercial production for traditional or streaming TV services. Companies need a brand story video for their website to communicate what they do quickly. Vidico also provides animation or motion graphic design to serve clients in industries ranging from e-commerce to electronics to software walkthroughs.
Vidico is the most “traditional agency-like” company on this list since it handles your entire project from ideation to post-production. Unlike regular agencies, it only offers video services, making it a true specialist. For an utterly outsourced experience and specific, larger-budget video marketing projects like commercials, Vidico should be on your list if you want to create something TV-quality.
Pricing:
Custom per project.
Best for:
Total production of explainer or Kickstarter videos.
Services offered:
Product features:
Social media videos
Offering a mix of custom animation and live-action filming, Yum Yum creates on-brand explainer videos to attract Kickstarter backers and investors or communicate what you do to customers. They also offer other video styles, including:
Yum Yum handles everything from concept to post-production, which is good if you don’t know exactly what you want in a video project or are looking to bounce ideas off an experienced team.
Pricing:
Custom per project
Best for:
Viral videos
Awakened Films is a video production and marketing company specializing in making cinema-quality videos. Its services include:
The agency has a six-step approach to every project:
Awakened Films delivers video in all resolutions and formats, depending on the client's broadcast channels, such as:
Best for:
YouTube videos
Video Supply is a video marketing agency that offers video production services for online brands, helping them generate more leads and sales. So far, the agency has produced over 7,000 videos, helped its clients reach 50+ million views, and accumulated over $100 million in sales.
Video Supply lets you customize videos by:
Its services include:
Best for:
Social media videos
Superside is a video marketing agency based on a creative subscription service that allows brands to launch AI-powered video campaigns. Its portfolio has over 450 satisfied clients, including leading brands.
The agency offers full-scale video production services, including:
Superside’s video expertise encompasses:
Best for:
Global causes
Hurricane is a video marketing agency that helps connect brands with their audiences through:
The company has 16 years of experience in all things video, including:
Hurricane offers various services, including:
Best for:
Video ads
Umault is a boutique video marketing agency that delivers video campaigns for B2B companies. The agency takes a bold and creative approach to video ads that leave a lasting impact on the audience.
Umault’s proprietary 7-step video creation process spans from industry and competition analysis to production. It has 14 years of experience and in-depth expertise in:
Best for:
Product videos
NoGood is a video marketing company that helps startups, scaleups, and Fortune 500 brands grow through successful video campaigns. The agency helped 65% of its clients double their revenue in the first six months of collaboration.
This video marketing agency offers:
Best for:
Explainer videos
Pulse Pixel is an animation and video marketing company that delivers video campaigns to tech and software-as-a-service companies.
The agency's portfolio includes:
Pulse Pixel follows a six-step delivery process that includes:
The company offers tailored explainer videos, including:
Best for:
Promo videos
Blue Carrot is a media production and video marketing agency specializing in creating e-learning courses and animated videos. It helps its clients educate and grow their audience.
The agency offers animated marketing videos in the form of:
It makes the videos using several techniques, including:
Since its founding, Blue Carrot has served over 300 global customers with projects of various sizes, from a 60-second explainer video to 220 e-learning lessons with 1,500+ hours of video footage and 2,000 interactive slides.
Services Offered:
Retainer Epipheo’s name is a clever fusion of “Epiphany” and “Video,” encapsulating its core philosophy. The studio specializes in creating animated explainer videos designed to ignite epiphanies in its audience.
The idea is simple yet profound: When people suddenly grasp and understand something, they experience an epiphany. Epipheo harnesses the power of animated videos to make complex concepts clear and easily digestible.
Services Offered:
Kimp offers various design solutions that cater to a wide range of creative needs. Clients benefit from a dedicated design team that operates efficiently, providing unlimited design requests and revisions. With Kimp, projects are handled in the order of priority, ensuring timely delivery. With over 100 design categories and access to premium stock assets, Kimp offers versatility and quality in its marketing video services.
Services Offered:
At Antimatter, animation and motion design serve as the vessels through which stories, ideas, and emotions are brought to life. This dynamic studio, comprised of a carefully selected team of talents, is dedicated to producing high-end animations and compelling narratives.
Their mission is clear:
Services Offered:
Shuttlerock excels in repurposing static product images into engaging advertisements. Their services cater particularly well to new and emerging e-commerce brands seeking rapid social media video ad development. Shuttlerock specializes in transforming your product photos into creative, short videos ideally suited for organic or paid social media campaigns and e-commerce websites.
Shuttlerock focuses exclusively on editing services, requiring you to provide the following:
Services Offered:
Giant Ant is a distinguished video marketing company with a remarkable journey that began in 2007. This self-proclaimed design shop and animation house has earned its place in the industry as a creative studio driven by a diverse and close-knit team from various corners of the globe. Their extensive portfolio of videos is a testament to the effort and creativity that fuels their work, solidifying their position as one of the foremost video advertising companies in the market.
Best for:
UnicornGO is an editing-only Creative-as-a-Service provider, meaning they don’t coordinate or provide complete video production services, like on-location shoots, strategic direction, or project management. But if you film content in-house and are on a tight budget, UnicornGO may be a good fit for you.
Their monthly subscription plans are ideal for small companies without an established video marketing budget.
There are some trade-offs:
On their lowest subscription plan, you can only have one active project at a time, and video editing projects typically take two to three days or more to complete. Larger companies will want to look elsewhere for more capacity, though this schedule would still work well for solo creators or small businesses.
Best for:
Single projects or infrequent video marketing needs.
Services offered:
If you have a specific, large-scale video project in mind already, 90 Seconds is worth a look. Their website is set up like a contractor marketplace: Enter the type of video you’re looking for the location you need it shot, then choose from a variety of vetted 90 Seconds contractors. If you don’t already have a network of preferred contractors to tap when you need a video project, you may feel more comfortable choosing a pre-qualified 90-Seconds contractor.
The downside of using 90 Seconds and similar agencies is that video is productized into pre-defined, inflexible packages. If you need to outsource the entire video project, this makes sense. But if you have the capacity for some work in-house, your budget may be better used than a productized approach.
90 Seconds offers custom project quotes, which is best for one-off or infrequent needs. If you have ongoing, monthly video marketing needs, check out one of the Creative-as-a-Service agencies above instead.
Best for:
Building out a big campaign.
Services offered:
Quickframe is another marketplace-style video agency where pre-approved independent contractors bid on your projects. This allows you to select the right fit and quickly build out content from a diverse global talent pool. They also offer subscription plans for ongoing needs but only video services.
You need to prepare clear ideas, concepts, and scripts beforehand, as Quickframe doesn't provide these services. Well-written creative briefs are essential for getting your desired video when working with remote contractors. If you know what you need and can manage a range of contractors, Quickframe can help connect you to the right fit for your campaign. Though for ongoing video marketing, we recommend a dedicated team.
Best for:
A YouTube channel on autopilot.
Services offered:
Video Supply offers video project packages as well as custom production work. Their packages, like YouTube marketing, help outsource ongoing, specific parts of your video marketing. For example, if you’ve already got a good groove for filming your YouTube content, you can expand your capacity by outsourcing the editing and publishing to Video Supply.
These predefined packages work well for routine work, though Creative-as-a-Service providers (like Superside) are more flexible, as you can access their full range of services within your subscription. It’s easier to pivot if your needs or goals change and maximize your budget toward the tasks you need. If you want to run a YouTube channel as hands-off as possible, Video Supply could be an excellent option.
Best for:
Social media video ads creation.
Services offered:
Like Quickframe and other creator marketplaces, Vidsy connects content creators worldwide with brands who need product-focused social media videos. Vidsy is unique in that for each creative brief you submit. You get multiple creators working on your project and a more comprehensive range of content options. Instead of you choosing the creator, like with Quickframe, Vidsy handles this for you and ensures you get multiple options for every campaign. This is helpful for new product launches, for example, to quickly build out plenty of social media ads.
Importantly, Vidsy’s creators focus on social media content creation, so the videos you get are optimized for Instagram Reels, TikTok, and more, and they are complete with app-specific editing features, caption styles, etc. A platform-optimized video is vital for long-term success, compared to trying to make the exact video fit:
Brafton is a full-service video marketing agency that plans:
The agency specializes in:
Brafton offers supplemental services such as video search engine optimization (SEO), social media management, and digital marketing strategy to unlock the full potential of each video campaign. The company's work has been recognized through numerous awards, including the AVA 2022 Digital Awards Gold Winner.
VeracityColab creates high-quality:
When creating videos, they focus on two elements:
The creative team builds upon this framework to deliver compelling videos for their clients. The agency serves businesses in consumer products, business services, and healthcare.
Key Services:
Founded in 1999, The DVI Group has sustained excellence and transformed itself into an award-winning video creative agency. The agency specializes in several forms of video production, including:
Along with their versatile areas of expertise, The DVI Group has a diverse client list that includes brands like:
Key Services:
Demo Duck believes video marketing is an ongoing effort, so they use strategic and structured methods to produce humanized videos that:
With a proven track record of working with well-known companies, Demo Duck’s success speaks for itself, such as:
Key Services:
Ydraw specializes in creating animated videos and strategic video marketing campaigns to help brands share their message and stories. The creative team produces high-quality 2D animation videos, from Disney-style animations to YouTube video ads. Their clientele list ranges from small businesses to household names like:
Indigo Productions is a full-scale video production company with a dedicated team of experienced:
The agency has produced original videos for many channels, such as:
A few of the many clients Indigo has worked with are:
Key Services:
This agency understands the art of filmmaking and leverages this expertise to create high-quality videos for various brands. From scripting and storyboarding to post-production, Sparkhouse collaborates closely with clients to ensure the successful execution and delivery of high-quality videos.
The agency’s video services include:
Key Services:
As a full-service advertising/communication agency, Citizen Group creates purpose-driven video ads to tell compelling stories. It is also a content hub that produces compelling video marketing and digital content. Citizen Group steers organizations away from outdated corporate image campaigns and helps them build transparency and trust with their consumers.
Services Offered:
Product & Marketing Videos
At Think Mojo, the mission is clear: To create videos that do more than showcase products:
Their commitment to this goal is unwavering, and they consistently deliver content that informs and inspires. Their Creative-as-a-service animated video agency offers more than just visual content; they are powerful tools that drive action and engagement.
Services Offered:
This design and animation-focused video agency, based in San Francisco and Portland, stands as a testament to the art of crafting visually captivating narratives. Established in 2013, their passion lies in taking on projects that are not only expansive in scope but also infused with a sense of playfulness.
Their commitment to producing top-notch, highly detailed content is evident in every frame, capturing and engaging viewers from the very start. This video marketing agency thrives on challenges and is driven by a deep understanding of the profound impact emotions can have in crafting unforgettable brand experiences.
An award-winning video marketing agency with offices in:
Le Cube specializes in:
Its skilled crew of creatives worldwide consistently produces impeccable work that meets the highest industry quality standards. Its content draws inspiration, giving its video marketing services a unique flair from:
This video agency is actually comprised of a single, very talented person, but don’t let that fool you: You need only look at their amazing work to see the caliber of content they are capable of producing.
Their projects revolve around socially and environmentally conscious topics, and they develop meaningful and visually striking:
A highly flexible and technically savvy video marketing agency that employs an adaptive and fluid structure that changes to fit every project. Operating as a worldwide freelance network collaborating under a single directing voice. The company enjoys exploring expression through different visual languages and builds teams to fit each project individually rather than providing the same approach to all its clients.
Assess the company's portfolio to see if its style aligns with what you envision for your project. While checking out their demo reel is helpful, don’t let it be your deciding factor. A demo reel showcases a company’s best work through a collection of snippets from different videos. It doesn’t tell the whole story.
Take time to read individual testimonials about the company. Reviews from previous clients are more credible. Focus on comments about the following:
The right staff on a film set is crucial because they can make or break the final product. “Right staff” means people with the required skills and experience to work on the project. Everyone on the set should work toward the same goal and clearly understand their roles to avoid confusion.
Understanding your niche industry is essential in finding the right video team. For example, if you want to showcase the latest product for a restaurant, look for a company that has launched a similar video for past clients. They will have relevant experience and insight on how to shoot the video based on their previous projects.
Many video productions, except for animations, will require on-site shoots at your business or at an off-site location where you must film a B-roll of your service and business in action. For example, if your business is in Baltimore, you should select a company within the DMV (D.C., Maryland, Virginia) area to avoid a logistical nightmare and crew travel costs.
Another benefit of hiring professionals is that they should have an in-house production studio where they can control noise and lighting. Studios are ideal for interviews and product shoots where the production team will have lots of equipment.
There is more to video production than meets the eye. The magic, as well as the devil, is in the details. Reliable video companies generally have a systematic production process workflow – from:
Each stage is crucial to the project’s outcome. See the team’s creative process and how the team works to meet your objectives.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.
Before jumping into metrics, determine the objective of your video marketing campaign. Are you aiming to:
These goals will inform the key performance indicators (KPIs) you track. For instance, an ecommerce brand might focus on video-related conversions, while a B2B company could track lead generation and sales opportunities.
Google Analytics is an essential tool for measuring the effectiveness of videos embedded on your website. It provides:
For instance, you can analyze metrics like:
Use Google Tag Manager to track specific video interactions, such as:
These insights help measure how engaging the video is and where viewers may lose interest. You can tag and track video-related actions, giving you granular insights into user behavior. For 63% of video marketers, measuring the ROI of their video content involves tracking the number of video views.
If your videos are on YouTube, tools like VidIQ are excellent for analyzing platform data, such as:
Other platforms, like Vimeo or Wistia, allow you to access similar analytics directly through their built-in tools.
For ecommerce brands, linking video plays to specific conversions is crucial. By setting up goals in Google Analytics or your ecommerce platform, you can track which videos directly influence purchases or other desired actions, such as form submissions or newsletter sign-ups. If your video is part of a PPC (Pay-Per-Click) campaign, use UTM parameters to trace conversions to the video ad.
In B2B video marketing, assigning value to leads generated by video content is key. Tools like HubSpot or Salesforce can help you track how video nurtures leads through the sales funnel, including tracking new opportunities or deals back to a specific video.
Understanding how long viewers watch your videos and when they drop off is a vital engagement metric. A high retention rate indicates strong viewer interest, while drop-off points can show areas for improvement. Use platforms like YouTube or Wistia to access this data quickly.
If you're using video on social media, engagement metrics such as likes, shares, comments, and views can provide valuable insight into the effectiveness of your content. Tools like Sprout Social or Buffer offer detailed analytics to measure how far your video content spreads and how people interact with it.
Calculate ROI by comparing the cost of producing and distributing the video against the revenue it generates. This is particularly easy to track in ecommerce when videos lead directly to purchases. For B2B, you may assess the value of leads and closed deals from video engagement.
By combining these methods you can get a complete view of how well your video marketing is performing and its direct impact on your bottom line with:
Video marketing is an effective way to engage and convert prospects. Businesses that use video see 66% more qualified leads annually than those that do not. Unsurprisingly, 86% of companies use video as a marketing tool, and 93% of those that use video say it’s an effective strategy. But video content isn’t easy to create. Planning, producing, and promoting video content takes a lot of time. The good news is that you can get help with this process.
Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:
We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:
Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.
Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!
Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.
There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.
The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.
For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.
Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.
Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.
If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.
Absolutely, you'll receive the working files, and you'll own all the intellectual property created.
As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.
Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.
Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.
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